Marketing Activities Table

Use canva to create coupon, print on durable paper and cut out at staples.

20% off our next event!

Encourage future event attendance.

Paper, computer.

Create general editable layout for future newsletters after first event.

Thank you for attending our event ___________! If you enjoyed learning something new and unique, think about attending our future events.

1. _____________
2. _____________
3. ______________

Spreading the word

Computer

Display gratitude for riding with Gaia. Contextualize the positive environmental impact. Details on loyalty program (10 hours = 1 hr free)

Thank you for choosing sustainable luxury with Gaia.

Your ride today was x length x cost

3 trees were planted with Trees Ontario thanks to your 3 hr ride. 1 hr = 1 tree

You saved x CO2, the equivalent of x water bottles

You are 9 hours away from a free hr ride

Click here to give us feedback

Creating a positive emotional reaction post-interaction. Promotes customer relations, feedback, return customers

Automated email service

Every 10 hrs ridden with Gaia, you get a free hour ride

You are 3 hours away from an hour free ride!

Retaining customers, increasing repeat business.

A website where a customer can create an account and track this data.

Automated receipt that also contains this information

– I’ll have to record a lot of videos for instagram and YouTube and edit everything myself.
– I’ll have to take photos/product photos and edit them
– I’ll have to do research on how to promote myself on these apps

– Videos on me making skateboards and other products
– Videos of me painting/spray painting/drawing

– Gain my target audience on Instagram
– Get some exposure
– Gain more experience

– Ipad
– Social Media
– Laptop
– Adobe
– Phone
– Camera
– Apple Pen
– Sketchbook and pencil

– Setting up an email list section to my website
– Adding a review section to the website as well, after the customer receives their product

– The mail list would have new products and items
– It would include the pricing
– It would include a section at the bottom asking for a review

– Get to know who my customers are
– Get to know what my customers want/like
– Get constructive feedback, I want to know if my products are quality or if they can be improved.

– Laptop
– Adobe
– Camera
– Pen and paper

– Go to skateparks or other similar areas
– Ask friends and family members for their opinions, for a different perspective.

– Ask people directly what they think and get their honest opinions.

– Get to know my customers in person
– Get to know my customers sense of style, what they dress like, what kind of art/design they like

– Phone (to show my Instagram, products, art/designs, website, etc.)

Automated Email List

Ensure vehicle is up to date on repairs and nothing new is needed

gain 2 extra appoitments a month

email list and a computer

Post 1 post a day

Engage customers in our repairs

Grow 1,000 followers

Iphone, instagram account