| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours | [/if 306] |
|---|---|---|---|---|---|
| social media | create social media accounts | new collections | brand recognition | computer/phone (already owned) | 0, 3 |
| influencer marketing | hire micro influencer to promote new collection | promoting of new collection | brand recognition | influencer fee | 500, 1 |
| SEO Marketing | create SEO word to implement throughout website | clothing my target market is looking for | brand introduction | N/A | 0, 2 |
| Social media | Using main platform apps such as Instagram, Twitter, TikTok, Pinterest. The cost will be $0.20- $6.00 depending on CPC, how long you want it to be up, impressions/ engagement. Social media will provide engagement from followers, branding, content, and stories. | create contetnt | To measure the strategy outcome, we will be asking clients how they hear of the business, checking analytics, and engagement on social media. This strategy will be utilized throughout the first year of business. business but especially pushing in the first year to get more attraction to my business. | app, phone | 10, 1 |
| email marketing | Clients will have the option to subscribe from booking website, online, and text messages and will receive exclusive promos | promotions | We will measure this strategy by how clients interact with the system for the email and text messages, promo codes they use to book, when they come to their appointments. | graphics/ website created | 200, |
| Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that | Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that | Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that | Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that | Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that | 0, 1000 |
| referral from institutions (community organizations, hospitals, schools, shelters) implementation: partnerships with these institutions – talk to look good feel better and learn how they established referral process Message: if your client needs support with care tasks , we can help Goals: find people who need help materials needed: to be established as a reputable organization so that institutions would be willing to refer people to us . Do research on what is needed in order to become an organization which institutions would be willing to refer to Cost (money) : per referral ; no cost. The cost of becoming established enough to get referrals – ? unsure at this time Cost (Hours): unsure at this time | referral from institutions (community organizations, hospitals, schools, shelters) | referral from institutions (community organizations, hospitals, schools, shelters) | referral from institutions (community organizations, hospitals, schools, shelters) | referral from institutions (community organizations, hospitals, schools, shelters) | 0, 0 |
| Set up instagram account | post 3-5 posts per day. | Benefits of the products, it’s usage information, and contact information. | Get at 30-50 likes. | Phone | 0, 1 |
| Create a sign | Go around and put the signs out to gather attraction. | Contact information, website, and phone details. | Get at least 30-40 people to show up. | Laptop to create design and find sign printing place. | 110, 7 |
| Attend brand events | Talk to people, communicate to other brand advertisers, publishers. | Get my brand information out, contact information, website details. | Get at last 10-15 contacts to follow up afterwards. | Phone. | 50, 4 |
| setting up a call | zoom links | we value your time! let’s see what we could do for you | to get better aligned to make sure we don’t miss anything | computer, wifi | 0, 1 |
| create ads | create posts, boost posts, A/B test, analyze data | Shows that Social Sunday is taking applications with sample work in the video post | To reach new clients and get warm leads | editing software, wifi | 100, 4 |