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Marketing Activities Table

April 26, 2018 By

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ActivityImplementationMessage/ContentGoalsMaterials neededCost/Hours
social media

create social media accounts

new collections
behind the scenes content
blowout slaes

brand recognition
increased sales
brand community

computer/phone (already owned)

0, 3
influencer marketing

hire micro influencer to promote new collection

promoting of new collection

brand recognition
increased slaes

influencer fee

500, 1
SEO Marketing

create SEO word to implement throughout website

clothing my target market is looking for

brand introduction

N/A

0, 2
Social media

Using main platform apps such as Instagram, Twitter, TikTok, Pinterest. The cost will be $0.20- $6.00 depending on CPC, how long you want it to be up, impressions/ engagement. Social media will provide engagement from followers, branding, content, and stories.

create contetnt

To measure the strategy outcome, we will be asking clients how they hear of the business, checking analytics, and engagement on social media. This strategy will be utilized throughout the first year of business. business but especially pushing in the first year to get more attraction to my business.

app, phone

10, 1
email marketing

Clients will have the option to subscribe from booking website, online, and text messages and will receive exclusive promos

promotions

We will measure this strategy by how clients interact with the system for the email and text messages, promo codes they use to book, when they come to their appointments.
We will do this once a month so as not to overwhelm but consistent enough to keep them engaged.

graphics/ website created

200,
Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that

Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that

Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that

Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that

Published research campaign in peer reviewed journals which is groundbreaking and fills the gap where there has been no research in this area before, and these symptoms get included as more important diagnostic criteria and maybe there is a book published about this whole issue summarizing our research which is all in extremely reputable scholarly sources and eventually there is a big media push about the published research with features on the CBC news or CNN and in the newspaper and in magazines . there is training for clinicians which uses our research , we are the topics in grand rounds and stuff like that

0, 1000
referral from institutions (community organizations, hospitals, schools, shelters) implementation: partnerships with these institutions – talk to look good feel better and learn how they established referral process Message: if your client needs support with care tasks , we can help Goals: find people who need help materials needed: to be established as a reputable organization so that institutions would be willing to refer people to us . Do research on what is needed in order to become an organization which institutions would be willing to refer to Cost (money) : per referral ; no cost. The cost of becoming established enough to get referrals – ? unsure at this time Cost (Hours): unsure at this time

referral from institutions (community organizations, hospitals, schools, shelters)
implementation: partnerships with these institutions – talk to look good feel better and learn how they established referral process
Message: if your client needs support with care tasks , we can help
Goals: find people who need help
materials needed: to be established as a reputable organization so that institutions would be willing to refer people to us . Do research on what is needed in order to become an organization which institutions would be willing to refer to
Cost (money) : per referral ; no cost. The cost of becoming established enough to get referrals – ? unsure at this time
Cost (Hours): unsure at this time

referral from institutions (community organizations, hospitals, schools, shelters)
implementation: partnerships with these institutions – talk to look good feel better and learn how they established referral process
Message: if your client needs support with care tasks , we can help
Goals: find people who need help
materials needed: to be established as a reputable organization so that institutions would be willing to refer people to us . Do research on what is needed in order to become an organization which institutions would be willing to refer to
Cost (money) : per referral ; no cost. The cost of becoming established enough to get referrals – ? unsure at this time
Cost (Hours): unsure at this time

referral from institutions (community organizations, hospitals, schools, shelters)
implementation: partnerships with these institutions – talk to look good feel better and learn how they established referral process
Message: if your client needs support with care tasks , we can help
Goals: find people who need help
materials needed: to be established as a reputable organization so that institutions would be willing to refer people to us . Do research on what is needed in order to become an organization which institutions would be willing to refer to
Cost (money) : per referral ; no cost. The cost of becoming established enough to get referrals – ? unsure at this time
Cost (Hours): unsure at this time

referral from institutions (community organizations, hospitals, schools, shelters)
implementation: partnerships with these institutions – talk to look good feel better and learn how they established referral process
Message: if your client needs support with care tasks , we can help
Goals: find people who need help
materials needed: to be established as a reputable organization so that institutions would be willing to refer people to us . Do research on what is needed in order to become an organization which institutions would be willing to refer to
Cost (money) : per referral ; no cost. The cost of becoming established enough to get referrals – ? unsure at this time
Cost (Hours): unsure at this time

0, 0
Set up instagram account

post 3-5 posts per day.

Benefits of the products, it’s usage information, and contact information.

Get at 30-50 likes.

Phone

0, 1
Create a sign

Go around and put the signs out to gather attraction.

Contact information, website, and phone details.

Get at least 30-40 people to show up.

Laptop to create design and find sign printing place.

110, 7
Attend brand events

Talk to people, communicate to other brand advertisers, publishers.

Get my brand information out, contact information, website details.

Get at last 10-15 contacts to follow up afterwards.

Phone.

50, 4
setting up a call

zoom links

we value your time! let’s see what we could do for you

to get better aligned to make sure we don’t miss anything

computer, wifi

0, 1
create ads

create posts, boost posts, A/B test, analyze data

Shows that Social Sunday is taking applications with sample work in the video post

To reach new clients and get warm leads

editing software, wifi

100, 4
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