| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Cold emailing | script an email sequence | information on the benefits of automation how i can save them time | getting replies | my computer | 0, 3 |
| cold calling | cold calling | getting an interview | booking free info session | my phone | 0, 3 |
| content creation | script content | information about automation and its benefits, same as cold email | get people to book free info session | my phone / camera | 0, 3 |
| social media | Posts 1 or 2 a day | Psychoeducation | Increase traffic and awareness by 15% | Computer | 12, 2 |
| Posters | in posters season, 1 neighbourhood/ week | Information and contact info | receive 10 inquiries and 3 sales | computer, send to printer | 70, 3 |
| Community Outreach | Attend community events and give away business cards | contact info | receive 5 inquiries and make 1 sale | 20, 1 | |
| Baby clothes | Social media | Importance of baby wearing 100% cotton fabric cloth | Making millions of dollars in the next 3 years | Computers, cars for branding | 10000, 100 |
| Social Media Awareness Campaign (Instagram, TikTok, Facebook) | I will create simple, clear social media content that explains how ZeroFlow works using short videos, graphics, and step‑by‑step visuals. I will post regularly on Instagram, TikTok, and Facebook to show bin scanning, Flow Credits, repurposing recipes, and AI fridge scanning. I will also run small paid ads targeting households in Edmonton and Orlando to build early awareness and attract early supporters. | ZeroFlow helps families reduce waste, save money, and earn rewards for sustainable actions. Scan your bins, track your food, and earn Flow Credits that follow you anywhere across the Americas.” | Build early awareness of ZeroFlow | – Canva templates | 100.00, 4 |
| City & Municipal Partnerships (Edmonton → Orlando → Expansion Cities) | I will reach out to city waste departments, sustainability offices, and municipal programs in Edmonton and Orlando to introduce ZeroFlow as a tool that helps households reduce waste and improve recycling accuracy. I will provide a simple one‑page overview explaining Flow Credits, bin scanning, AI food tracking, and how ZeroFlow supports city sustainability goals. I will offer small pilot programs for neighborhoods, schools, or community groups to demonstrate results. As ZeroFlow expands, I will repeat this process with additional cities across Canada, the USA, Mexico, Central America, and South America. | ZeroFlow helps cities reduce waste contamination, improve recycling accuracy, and engage households through rewards and education. Our app supports municipal sustainability goals by giving families the tools to track waste, reduce food spoilage, and earn Flow Credits for positive behavior.” | – Build trust and credibility with city partners | – One‑page ZeroFlow overview | 0.00, 6 |
| Online Community Group Outreach (Facebook Groups, Newcomer Groups, City Pages), Partnerships with landlords, property managers, and housing providers through QRHomes.digital., Desire Treats Passport Menu Launch featuring High Tea & High Coffee Fusion Cuisine specialized in African, Caribbean, and Latin culture. | I will join local online community groups such as Facebook neighborhood groups, newcomer groups, sustainability forums, and city community pages. I will share simple posts explaining how ZeroFlow helps families reduce waste, save money, and earn Flow Credits. I will answer questions, provide tips, and invite people to sign up for early access through QRHomes.digital. I will also post updates about new features, repurposing recipes, and community challenges to keep people engaged., I will reach out to landlords, property managers, and housing providers to introduce ZeroFlow as a tool that improves tenant sustainability, reduces waste contamination, and supports building‑wide recycling goals. Using QRHomes.digital, I will provide a simple onboarding process where tenants can scan a QR code to join ZeroFlow, track their waste, and earn Flow Credits. Housing providers will receive building‑level sustainability reports and can offer rewards or incentives to tenants who maintain high sustainability scores., I will promote the Desire Treats Passport Menu through social media, community groups, and local events. The Passport Menu will highlight my High Tea and High Coffee Fusion Cuisine inspired by African, Caribbean, and Latin culture. Each destination dessert will be paired with a cultural tea or coffee flight, representing flavors from across the diaspora. Customers will receive a digital stamp in the ZeroFlow app for each destination they try, earning Flow Credits and unlocking rewards. I will showcase the menu through photos, videos, and tasting events to attract food lovers, newcomers, families, and cultural communities. | ZeroFlow helps households reduce waste, save money, and earn Flow Credits for sustainable actions. Join our early access list to be one of the first to try the app and start earning rewards for your everyday habits.”, “ZeroFlow helps rental communities reduce waste, improve recycling accuracy, and reward tenants for sustainable behavior. Through QRHomes.digital, tenants can easily join the program, track their progress, and earn Flow Credits that follow them wherever they go.”, “Experience High Tea and High Coffee Fusion Cuisine inspired by African, Caribbean, and Latin culture. Explore the Desire Treats Passport Menu, collect digital stamps, and earn Flow Credits through the ZeroFlow app. Each dessert and drink pairing celebrates the flavors of our heritage.” | – Build awareness in real communities | – Social media posts | 0.00, 0.00, 150.00, 3, 5, 6 |
| Hold an initial workshop | Will have the first workshop with the parent council and get them thinking about climate change. | What is climate change and why care? What can we do about it? | Raise awareness among the parents/caregivers that climate change is an important topic that requires an early start to learning about and acting on it. | Just me, maybe some slides, business cards | 0, 2 |
| Workshop with students | Will have the second workshop with students, alongside the teacher and get them thinking about climate change. | What is climate change and why care? What can we do about it? | Raise awareness among the students on the importance of understanding climate change early on and thinking about ways we can address it. | Me, the teacher, slides, activities, business cards | 0, 1 |