| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours | [/if 306] | [/if 306] |
|---|---|---|---|---|---|
| Make a game’s prototype | programming, rough conceptions notes, rough art | getting the core game loop and art direction down. If needed writing the story’s rough draft and rough music compositions | computer, drawing tablet or ipad, music composition and writing software | ||
| Playtesting | I need to find and contact a number of playtesters and UX testers to give me feedback on my games. I could do this through social media like LinkedIn or I could find a Tester company that contracts people. | find any bugs and tighten the gameplay experience | way to contact playtesters, money, app to transfer money | ||
| The Marketing | I need to create promotional artwork, release a demo of the bigger games, and maybe even video trailers or music videos if I want to make my own video game soundtracks | The advertizing gets the word out and the extra promotional materials can keep fans and customers for the long run. | My blood, sweat, and tears | ||
| Facebook groups | Finding rental groups at different cities where operating and reaching out to admins to ask if I can advertise on their platform. | mention positioning statement (brief intro of company). Then ask if I can advertise. Then mention what they get out of it (community becomes a safer space since scammers will stop posting there). If there’s enough traffic, provide compensation. | Have the admins allow me to advertise on their page. Ideally if they can pin my service that would be great. | Computer, wifi. | 0, 8 |
| Immigration agencies | -create pamphlets to present | mention positioning statement (brief intro of company). Then ask if they can promote. Then mention what they get out of it (new resource available for their customers). If there’s enough traffic, provide compensation. | -convince immigration agencies to promote my services | Time, pamphlets. | 150, 36 |
| social media ads | Create new adds or boos existing ones | Mention service and how it can help people. Try using eye catching pictures and images without using too many words. | Get people to click on the website and purchase a service – or to simply increase awaereness | Computer, software such as canva for making marketing material. | 200, 36 |
| Social Media Advertising (Facebook and Instagram Ads) | Create and design eye-catching ads tailored to your target customers in the digital marketing sector. Use audience segmentation to target small and medium-sized businesses in Toronto, focusing on those looking to improve their online presence. Schedule and run the ads on Facebook and Instagram for maximum exposure. Monitor and optimize the ads based on performance (CTR, engagement, conversions) to ensure cost-effectiveness. | “Transform your online presence with tailored digital marketing strategies. Drive sales and engage your ideal audience. Let us help you grow.” Use engaging visuals and clear CTAs like “Get a Free Consultation” or “Learn More” to encourage action. | Increase brand awareness among small and medium-sized businesses in Toronto. Generate 15-20 qualified leads per month. Build trust and credibility with potential customers, positioning your business as a go-to provider for digital marketing services. | Canva (for ad design) Facebook Ads Manager/Instagram Ads Manager Analytics tools for tracking and optimization (Google Analytics, Facebook Insights) Budget for ad spend | 300, 10 | [/if 306] |