| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Collaboration with Social Media Influencers | I will be reaching out to potential influencers to see if they can help start launching our app. I will be reaching out via emails, setting up meetings and creating content w a shared vision | The message is basically for women to know that there is a new reliable menstruation tracking solution for them but it also helps utilise data to predict hormonal changes | -Create traction for my app | Email Software, Meeting Software, Social Media Apps, pitch Decks | 5000, 40 |
| Event/Trade Show | I would want to book a booth at a womens health show/event and hand out merch and information about our app | The message is again to get women to download the app, and for women to know that there is a new reliable menstruation tracking solution for them but it also helps utilise data to predict hormonal changes | – Get downloads of the app | Booth equipment, flyers, merchandise, app download link | 10000, 60 |
| Collaboration with Health providers | I would go to different womens health clinics and give out flyers for app. Would speak to providers to ses if they would be comfortable sharing it w their pts | The message is again to get women to download the app, and for women to know that there is a new reliable menstruation tracking solution for them but it also helps utilise data to predict hormonal changes | -downloads | Flyers, time w dr | 6000, 100 |
| Launch a targeted social media ad campaign | Define the target audience based on demographics and interests. | Highlight the key benefits of the product/service. | Increase brand awareness by reaching at least 10,000 users. | Design software (e.g., Canva, Adobe Creative Suite | 500, 15 |
| Organize a series of interactive posts (polls, stories, etc.) to boost engagement | Develop a content calendar focusing on interactive posts. | Build community spirit through user-generated content. | Gain at least 100 new followers through engagement initiatives. | Graphic design tools | 200, 10 |
| Social Media Campaigns | Run organic campaigns on LinkedIn, Instagram, and TikTok with minimal ad spend (boost a few high-performing posts). Focus on organic engagement and community-building. | Discover impact-driven opportunities that shape your future. Ready to create change? | – Build brand awareness organically. | – Social media platforms (LinkedIn, Instagram, TikTok) | 100, 10 |
| Referral Program | Launch a referral program where existing users refer friends to the platform in exchange for rewards, recognition, or exclusive access to events. | Invite a friend to join Planted and earn rewards as we grow the youth-driven social impact movement! | – Increase user base. | – Referral tracking tools (Google Analytics, ReferralCandy) | 100, 3 | [/if 306] | [/if 306] |
| Grand Opening | Grand opening! Join us to celebrate our grand opening! | Freebies, raffle tickets, stuff to sell. | 2000, 6 |