| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Local tradeshows + markets | Attending local upcoming tradeshows + markets in the community | Showcasing products, engaging with likeminded individuals (both customers and other businesses), be able to make more industry connections | -Make some sales at the tradeshow booths to generate income | -Table, table cloth, products, business cards, loyalty cards | 100, 30 |
| Flyers on local community bulletins | -Printing off flyers we created and taking them around town to local shops with community bulletins | Showcasing our store details: contact info, location, what we sell | -to spread the word in our community that we are open | -Paper, ink, and a little bit of time to drive around | 30, 4 |
| Offer loyalty program cards | -Created a business card with a skate sharpening punch card on the back, purchase 6 sharpens get 7th free, offered to each person that gets a skate sharpen, or pair of skates | -creating more value to their experience by offering something “free” while also keeping their loyalty to us and not someone else in town | -Keep our customers coming back to us | -Business card/loyalty card, a stamp for the card, skate sharpener | 20, 1 |
| Launching a Signature Product (e.g., Moisturizing Curl Cream) .Developing, packaging, and marketing the signature product to introduce it to the market. | -Product Development | Nourish, Define, and Hydrate Your Curls—Naturally!” | Successfully launch and sell at least 500 units in the first three months. | Packaging (jars, labels, boxes) | 150.00, 4 |
| flyers | create flyer | print them out and hang them around | reach customers | paper | 50, 4 |
| events | make food and market it at events | na | reach customers | food and setup materials | 200, 6 |
| social media campaigns | • Platform: Focus on Facebook, Instagram, and LinkedIn for targeted ads and organic posts. | •“We’re here to support you through your journey—access essential services and resources now.” | • Increase brand awareness and visibility. | •Social media graphics and videos. | 200, 20 |
| community outreach and local events | •Method: Partner with local shelters, food banks, and job fairs to host events where people can learn about your services. | •“Join us for to learn how we can assist you with housing, job training, and more.” | •Build brand recognition within local communities. | •Flyers and brochures about your services. | 500, 6 |
| Offer referral discounts | I filled this whole form out already and it erased my response when I hit submit, so I’m going to be brief. | Tell everyone you know and get rewards when they buy too! | get returning customers who bring others in | website with moldable sales | 10, 1 |
| Have work up in public space | Do something custome for local board game cafe, put up with how to contact me | You too could have this amazing decor! | Let people see the work in person, be able to touch it. | regular tufting tools, website | 150, 10 |
| 6 month draw | spend over $50 in previous 6 months and automatically entered for a draw, every $50 earns another entry, and sharing with everyone can earn more entries | Your business is important to us! thank you for shopping and sharing | keep people engaged, reward those spending more, keep in peoples’ minds | contest management software | 150, 20 | [/if 306] |