| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours | [/if 306] |
|---|---|---|---|---|---|
| set up instagram account | post 2 times a day | raise awareness on the community of those with disabilities | increase link clicks/followers (50 per month) | computer, iphone | 0, 2 |
| create flyers for the community | design a flyer on canva, print it and post them around downtown Toronto | relay how our products/business helps support the community of those with developmental disabilities/special olympic athletes | receive 10 enquiries, 1 secure customer | printer, ink, canva subscription | 60, 10 |
| attend a local handmade market | book a table at the local market, prepare a display | relay how our products/business helps support the community of those with developmental disabilities/special olympic athletes | sell to 30 customers, increase reach (e.g. give out 50 business cards/talk to 50 people) | table cloth, flyers, products, business cards, square payment device | 200, 20 |
| Recipe Idea | Send out email or video or photo once a month based on the | Videos | Showcase versatility of millets | Groceries | 150, 3 |
| Promotional Offers | Select customer once a month based on average order value. | To encourage repeat purchases and reward customer loyalty. | Computer | 500, 2 | |
| Social Media Engagement | Create a social media handler specially on instagram. | Responding to comments and sharing pictures. | Build community and getting customers hyped about new products. | Product | 0, 20 | [/if 306] | [/if 306] | [/if 306] |