| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| social media | Develop a comprehensive social media strategy across platforms like Instagram, LinkedIn, and TikTok, focusing on regular posting schedules, engagement tactics, and analytics monitoring. | Craft relatable, informative content that resonates with target audiences, emphasizing Suno’s unique value in personalizing mental wellness support through AI. Use a mix of formats, including posts, stories, and videos, to highlight user testimonials, app features, and mental wellness tips. | increase brand awareness and app downloads. | Creative assets: videos and images | 20, 10 |
| Influencer partnerships | Identify and collaborate with influencers in the wellness and mental health space who align with Suno’s mission. Structure partnerships to include app reviews, sponsored content, and shared wellness journeys using Suno. | Influencers will share their genuine experiences with Suno, focusing on how the app personalizes mental wellness support and fits into daily routines. Content could include day-in-the-life vlogs, testimonial posts, and interactive Q&A sessions. | Leverage influencers’ credibility to build trust in Suno. | A list of potential influencer partners. | 100, 2 |
| content marketing | Develop a content marketing strategy that includes SEO-optimized articles, blog posts, and videos on topics related to mental health and wellness. Content should be shared on Suno’s website, social media channels, and through email newsletters. | Produce high-quality, informative content that addresses common mental wellness questions and challenges, highlighting how Suno can be a part of the solution. Include success stories, user guides, and expert insights. | Establish Suno as a thought leader in mental wellness. | Content creation tools (e.g., video editing software, graphic design tools). | 500, 5 |
| Social Media Engagement | Budget for social media advertising, content creation tools, and hiring a social media manager if needed. | Engage followers with visually appealing content showcasing Peel de Poulet’s health-conscious deep-fried dishes, behind-the-scenes glimpses of the kitchen, customer testimonials, and interactive polls/questions related to food preferences and dietary habits. | -Increase brand awareness and engagement on social media platforms. | -High-quality images and videos of Peel de Poulet’s dishes and kitchen operations. | |
| Regular Email Newsletters | Budget for email marketing software, graphic design tools, and content creation resources. | Create engaging and informative newsletters featuring updates on new menu items, special promotions, customer testimonials, recipe ideas, cooking tips, and upcoming events. Personalize content based on customer preferences and purchase history to enhance relevance. | -Increase customer engagement and loyalty through regular communication. | -Email marketing software (e.g., Mailchimp, Constant Contact) to design and send newsletters. | |
| Cold emails | Research and create contact list of relevant staff in different organisations. Email them | Self intro, pitch workshop, promotional material, previous positive feedback, contact info | Start planning phase of workshop with one organisatoin | computer, internet | 0, 4 |
| Posters and flyers | Design flyers with photoshop to be used in emails as well as promoting to youth | Workshop title, location, synopsis of workshop. contact info | Complete flyer will be used in emails, social media, and potentially in person with a goal of both closing deals with organisations as well as attracting youth to attend | computer, photoshop | 0, 8 |
| Getting feedback from youth | After workshops, build rapport with youth and gather feedback, encouraging them to ask for more workshops from me to their staff advisors | feedback and promotion of potential future workshops | Create long term relationship with organisation and recurring workshops | n/a | 0, 1 |
https://forms.gle/QykP4GuzARDK6oo8A | sign up form | complite mailing list | data | 0, 1 | |
| post updates | send emails to people who have subscribed | Offering information about the business and transparency | Being transparent and building trust | email list | 0, 3 |
| Booth Exhibits and Demos | Setup a booth at whatever event that comes around each year to showcase my projects | Show casing the game I am currently working on | – Getting people to check-out the game | – Monitors | 40000, 8 |
| Interactive Polls and Questions | Create a Poll & post it on any social media platform. | Seeing what people wants & needs. | – Add poll | – Mentimeter | 0, 5 |
| By building an online community, keeping high engagement | I will post personal finance content daily until the social media accounts’ following grows and I can hire a freelance social media manager/content creator. Also, I will build up my online following with relevant pages, start liking and commenting under financial based content. I will also create a group on Instagram where I can share new content directly to any subscribers of my company’s instagram account and even offer personalized tips. | This cost is based on if I were to hire a social media manager/content creator. There are no costs direct costs for building a following organically. According to Fiverr sellers the cost can range from $230 to $2,000 per month. So I will take the median cost of ($1,115 per month) to determine my annual cost for social media marketing using a freelancer. Note: This is not for paid advertising. | 1) To eventually have a full time social media manager/content creator actively working to build the brand. | Social media accounts: | 13380, 360 |
| Customer support/Sales | Utilize Zendesk in order to have chatbots answer common questions customers may have. In addition I will hire a customer support agent to deal with queries in real time. I will use Zendesk’s platform for tracking sales as well. I will have KPIs for the employee to follow to ensure the right prompts are used in every interaction to gain that customer satisfaction. | The Zendesk subscription costs $89 per month or $1,068 per year for use by only one agent. I will also pay the customer support agent a bit above the minimum wage rate since it is increasing in April. So I will pay the agent $17.65 per hour at 40 hours a week. Or on call, based on arrangement with employee. Annual salary of $34,000. In addition, I will implement the sales platform from Zendesk, which costs $19 per month or $228 per year. The agent hired for customer support will also be in charge of sales as such I will arrange for a 30% commission based on their overall sales. | 1) I am aiming to reach a BBB rating of 4.5/5 for having the reliable customer support agent respond to customers to reduce complaints. | Zendesk subscription | 35296, 1850 |
| Customer referral/loyalty program | The customer referral program will be implemented by promoting to the schools, a referral code I can use to track number of referrals. Based on the number of users attained through referrals, I will be able to give the schools a discount off their subscriptions. I will also hold giveaways with gift cards and other finance products through sponsorship from partners like Banks etc. to offer new users. | The referral program cost is yet to be determined since it will be based on the number of referrals done. So the discount amount will be the cost as well as the promotional costs which are not yet decided since no promotional plan has been made yet. Each new customer/user referral will have a $ value associated with it which will be considered when giving the schools a discount. The more users they subscribe the higher the % off the school will get. As for students/users they will be offered an incentive/bonus amount of money the more referrals are done to help grow the brand and notify others of our offerings. | 1) To gain 5 referrals per user as well as 50 referrals per school per month. | Sponsors/Partners | 0, |