| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Sending our products to influencers to review/endorse our products | Emailing them/Their management about the opportunity | How our products look like, who their are targetted towards, the Quality and Fit, and the Influencer’s Review | – To gain more attention and brand recognition | Our Products, Shipping, Email | 20, 3 |
| Setting up stands/pop up shops through out the city | Look for places with high traffic and places where our target customers will be to set up a stand | – hands-on customer experience to introduce the brand to them | sell out of our products and to get our brand out there for them to talk about it | – Card Reader | 250, 24 |
| Getting Feedback/Survey | Set up a survey for them to get a deal on their next order | We care about what you think and we want to make the best product for you | For us to continue to improve our products and know what our consumers want and what we can improve on | Online automation | 0, 4 |
| Create an IG business account | – I will create a third IG account, which will be my business account. – I’ll name the third account @itsbeadtastic. – I’ll follow tons of people in the arts and crafts industry. – I’ll follow people I already follow on my first two accounts. | -A short biography of business and logo | – To network with other people in the arts and crafts industry – To find potential customers and partners – To promote my small business – To promote and sell my products | iPhone 15 IG app MacBook Pro (for when I want to use my computer to do business work) | 0, 0 |
| Take photographs of potential products | – I will bring my bracelets that I’ve already made with me on walks. – On those walks, I’ll find local parks/gardens as settings for my photographs. – On yucky weather days, I’ll take pictures of the bracelets in the dining room. – To make the photographs look more presentable, I’ll add filters to the photos I took beforehand. – After I’ve taken all the photographs, I’ll post them on Instagram and Facebook. | – Will include pictures of bracelets for the Willy Wonka collection | – To show people what I’ll be making and selling – To present my prototype – To promote the products on both my IG account and Elementor eCommerce store | My iPhone 15 Ready-made prototypes Canva (to edit photos) Instagram/FB (for posting and promotion) | 0, 24 |
| Create custom business cards, Boost an IG business post, Create an eCommerce store with Elementor | – Depending on how much I’d like to spend on custom business cards, I’ll either use VistaPrint, or reach out to my friend David, a graphic designer who also makes business cards. – Once I’ve received my business cards, I’ll give them out to friends, family, neighbours, and community members – When I have doctors appointments, dental appointments, and other appointments, I’ll ask if I can leave my business card in their office, so I can gain more community attention – When I shop at various supermarkets, privately-owned stores, and other businesses, I’ll ask the owner if I can leave my business card in their establishment, so I can find potential customers and partners within the GTA. – When I participate in fairs and community events (e.g. RibFest, Sweet Week, etc.), I’ll ask customers to take a business card, so they can have my business info handy, especially if they don’t use social media or the internet on a regular basis., – I’ll upload a photograph of my business logo – I’ll post the picture as my first business IG post – I’ll boost it, so I can get more customers and partners – I’ll share the post in my IG stories, – I’ll take 25-30 minutes every day to create the website. – I’ll pick an appropriate colour palette for my website, so it looks visually appealing and organized. – I’ll upload any necessary photographs, to make the website look more presentable. – I’ll include any necessary information, so people get a better idea of what the business is. – Once I’ve created the website, I’ll give out the URL to to my friends, family, neighbours, and other people I normally interact with in person, so they can easily find me. – I’ll share the link to my website on all of my socials. This will be crucial for all of my international followers on FB, TikTok, and IG. | – Talia Flanzraich | – To find potential business partners within my local community. – To promote my small business and find customers within my local community. – To promote my business to family and friends., – To network with other people in the arts and crafts industry – To find potential customers and partners – To promote my small business, – To find potential business partners and competitors within Canada and the US – To promote my small business and find customers within my local community and around the world – To promote my business to family, friends, neighbours, community members, etc. | MacBook Pro (if I want to order them from my computer) VistaPrint Canada (where I’ll purchase business cards) iPhone 15 (if I want to order them from my phone) Debit card (to pay for the custom business cards), iPhone 15 IG app Debit card info (to pay), MacBook Pro Elementor software Elementor account Debit card (if paying for the Pro versions) MacBook Pro | 30, 1, 9, 1, 1, 70 |
create a post | post projects and tips | gain a following | phone, internet | 0, 1 | |
| business card | hand out at events | talk about their needs and my services | obtain 5 potential clients | design software, send to printer | 60, 3 |
| word of mouth | have a good client experience | client delivers feedback and refferal | obtain a potential client | previous client | 0, 0 |
| flyers | i will make flyers to distribute them around the residential areas. | i am offering mobile service and this is my list of service that i am offering. | my goal is to get at least 100 customers in the first flyers distribution that i do. | all i need is flyers and list of residential areas that i will be going to. | 300, 1 |
| internet | i will make ads and post them on different websites and different platforms. | i am offering mobile service and this is my list of service that i am offering. | my goal is to get at least 100 customers in the first online postings that i do. | computer and the ads. | 300, 1 |
| Waitlist | create a waitlist and send out when the MVP is released | Hello to all the dedicated people who were waiting for this tool, Sycamore.ai, to launch! Sycamore.ai couldn’t have been made without you. | Onboard 500 users and make sure the MVP doesn’t crush | hubspot | [/if 306] |