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Marketing Activities Table

April 26, 2018 By

[/if 306]
ActivityImplementationMessage/ContentGoalsMaterials neededCost/Hours
customers engage and hire services from Jewel Tiger Interiors after receiving a flyer in the mail

hire graphic designer to design flyer ($300)
print flyer ($83 / 500 flyers– printingexperts.ca)
send flyer out to local residential addresses ($86 / 500 addresses– Canada Post)

Photographs from portfolio
in depth description of services offered
our mission statement
all contact information and links to website / social media
addresses

-have clients engage with Jewel Tiger Interiors and hire our services / book consultation
-have clients visit our social media/ website/ portfolio
-have 50 business inquiries

graphic designer
printing service
postal service

469, 24
Customers hire our services though engaging with us through instagram ads

purchase instagram ad space ($3/day / 7 days = $23 CAD)
will reach 1.1k-3.1k instagram users

intriguing picture and brief description of our services and location

21-81 visits to our business page / 2 people hiring our service

15 new followers

instagram page

23, 1
Customers hire our services though engaging with us through google ads

purchase google ad space and upload advertisement

intriguing picture and brief description of our services and location

have clients visit our pages, engage with our business and hire our services

website, portfolio, social media

183, 1
Facebook

set a side time to keep up with coustomers on facebook

Sales
Promotions
News
Events

Have __ followers

Computer

0, 3
Advertising

Print out adverts to give to coustoers informing them of our store

sales
promotions
store info

get more coustomers
inform current customers

post cards

100, 3
Weekly specials

New flavours introduced weekly

5.00, 2
Five dollar fridays

Half a pound of wings fries and a pop$10

5, 2
Set up an instagram account

– Post 1-3 times a day
– Link to website in profile
– Address and contact information in profile

Upcoming events, new stock, upcoming/ongoing sales, etc…

Increase following and bring new customers in.

Phone/computer ( already have).

0, 1
Create a marketing bookmark

Distribute to all customers that purchase a book.

– Visuals
– Shop name
– Address and contact information

– Print 500 bookmarks
– Get the word out and attract new customers

– Bookmark design
– Send for printing

250, 2
Create an events calendar, Bookclub

Distribute postcard sized calendar to all store visitors, and pass out to friends, other businesses, etc…, Hold bookclub in store and virtually 2 hours once a week with a new book every month.

Upcoming events, sales, dates of closure, etc…, Discussion of book with others.

– Print 500 postcard size monthly calendars
– Bring people in for events and draw new customers into the store, Brings people in to engage with the space regularly, also provide consistent sales with people buying the book of the month from the store.

– Calendar design
– Send for printing, – Physical and digital book copies for all those that sign up for bookclub
– Tables and chairs for meeting
( all built into regular ordering and startup costs)

90, 0, 3, 2
hosting an event/party for customers

book a space in a venue near campus and post about it on social media and around message boards on campus as well as having connections within the university such as promoters advertise, with a $15 entrance fee.

That our brand understand the social needs of the customer base (ie meeting new people and having fun)

Make enough money off of entrance fee and sales to cover the cost of the event. build good faith with the consumer. increase following on social media and drive website traffic.

– liquor license
– smart serve
– venue fee
– jewelry displays
– speakers
– promoters

300, 100
offering product to influencers

Send new product to 10 different influencers hitting different sectors of our customer base with the expectation that they promote the brand. these will be influencers who align with our brand and fall within the consumer archetype demographically and in terms of their following.

Influencers idolized by young men who are interested in gaining confidence through self expression wear our Jewelry and recommend it to our customers.

drive website traffic and gain exposure to members of our target audience who have yet to hear about us. Define our brand identity through the selection of influencers with whom we want to associate ourselves with.

– Product
– packaging
– connections with different people who have a strong social media presence in the young male space.

50, 0
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