| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| customers engage and hire services from Jewel Tiger Interiors after receiving a flyer in the mail | hire graphic designer to design flyer ($300) | Photographs from portfolio | -have clients engage with Jewel Tiger Interiors and hire our services / book consultation | graphic designer | 469, 24 |
| Customers hire our services though engaging with us through instagram ads | purchase instagram ad space ($3/day / 7 days = $23 CAD) | intriguing picture and brief description of our services and location | 21-81 visits to our business page / 2 people hiring our service 15 new followers | instagram page | 23, 1 |
| Customers hire our services though engaging with us through google ads | purchase google ad space and upload advertisement | intriguing picture and brief description of our services and location | have clients visit our pages, engage with our business and hire our services | website, portfolio, social media | 183, 1 |
set a side time to keep up with coustomers on facebook | Sales | Have __ followers | Computer | 0, 3 | |
| Advertising | Print out adverts to give to coustoers informing them of our store | sales | get more coustomers | post cards | 100, 3 |
| Weekly specials | New flavours introduced weekly | 5.00, 2 | |||
| Five dollar fridays | Half a pound of wings fries and a pop$10 | 5, 2 | |||
| Set up an instagram account | – Post 1-3 times a day | Upcoming events, new stock, upcoming/ongoing sales, etc… | Increase following and bring new customers in. | Phone/computer ( already have). | 0, 1 |
| Create a marketing bookmark | Distribute to all customers that purchase a book. | – Visuals | – Print 500 bookmarks | – Bookmark design | 250, 2 |
| Create an events calendar, Bookclub | Distribute postcard sized calendar to all store visitors, and pass out to friends, other businesses, etc…, Hold bookclub in store and virtually 2 hours once a week with a new book every month. | Upcoming events, sales, dates of closure, etc…, Discussion of book with others. | – Print 500 postcard size monthly calendars | – Calendar design | 90, 0, 3, 2 |
| hosting an event/party for customers | book a space in a venue near campus and post about it on social media and around message boards on campus as well as having connections within the university such as promoters advertise, with a $15 entrance fee. | That our brand understand the social needs of the customer base (ie meeting new people and having fun) | Make enough money off of entrance fee and sales to cover the cost of the event. build good faith with the consumer. increase following on social media and drive website traffic. | – liquor license | 300, 100 |
| offering product to influencers | Send new product to 10 different influencers hitting different sectors of our customer base with the expectation that they promote the brand. these will be influencers who align with our brand and fall within the consumer archetype demographically and in terms of their following. | Influencers idolized by young men who are interested in gaining confidence through self expression wear our Jewelry and recommend it to our customers. | drive website traffic and gain exposure to members of our target audience who have yet to hear about us. Define our brand identity through the selection of influencers with whom we want to associate ourselves with. | – Product | 50, 0 | [/if 306] |