| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
Tweet relevant product designs | Gain exposure through new art | 25 | Art supplies, computer. | 0, 1 | |
Post daily | Gain exposure by posting to the feed. | 50 | Art materials, computer. | 0, 1 | |
| Snapchat | Post to snapchat | Post to gain exposure to a younger audience. | 0 | Art supplies, phone. | 0, 1 | [/if 306] |
| Set up social media pages for my business | Post on Tik Tok 5 times a week | New wigs | Get more hits on my store (up to 50 hits per day) | Wigs | 0, 17 |
| Create and sign up customers to an e-mail list | Post e-mail sign up form onto my socials | Updates on new wigs and hair accessories | Continue a relationship with the client after purchase so the client can become a repeat customer. | Computer | 0, 7 |
| create Instagram account | post 3-4x a week | our posts will revolve around the additions of creators onto the agency, businesses we are partnered with, content that was created through our business to promote other businesses/brands/content creators | have a social media presence that audiences can use to access our services | phone | 0, 1 |
| Going to stores and malls to discuss business | go to various malls, stores, offices, and businesses to discuss our service and benefits of it | promote our business by pitching to the managers, owners, supervisors, executives, etc. that we come across and show them our work | get the word out of our business and the benefits of it and why it is more lucrative than production companies or other agencies/hubs | business cards | 100, 4 |
| Business Events/Pop-Up Shops | find a networking/business event and sign up as a vendor to present our business to the customers that come in, as well as our fellow vendors | -our products and services | spread the word of the business | business cards | 500, 8 |
| Build Social Media/Website | Choose colour scheme and iconography for pages | Professional contact info | I hope to gain 50 legitimate followers on each social media account (facebook and instagram) in one month | Website builder | 100, 4 |
| Feedback Form | Create a feedback form with open-ended questions to allow clients to elaborate on what they liked/didn’t like about my services | What services were provided | To have at least 60% of clients complete the feedback form | feedback form | 0, 1 |
| Parent’s day/birthday cards | Buy bulk parent’s day and 1st birthday cards or other blank greeting cards | use a standard or personalised greeting congratulating on first parent’s day/birthday | To have clients feel thought of and to remind them of my services in the hopes that they’ll think of me the next time they need perinatal help | cards, stamps, envelopes | 1, 0.25 |
| Rack Cards / business cards | Order business cards and rack cards online. I have a draft ready to be printed for rack cards. | My business information. | To have approximately 50 business cards and 1000 rack cards. | Online order. | 150, 3 |
| Website / Google | I’ve been working on my google site for awhile now. The only cost to having my business online is to have my website domain which is 17$ per year. Otherwise the rest is all free. Unless I want to create an ad for all Azilda residents in the future. | azildacareservices.ca | Have my website be completed and possibly have someone well versed in website creation look over and make some edits to my site. | Computer | 17, 50 |