Marketing Activities Table

Update website to be more complete and with the latest products

Better product description and easier navigation

increase website traffic (15 visits/ day)

Phone(already owned)

Create a “VIP” mailing list of clients

Alert of newest releases and styles

Increase sales for new items

Phone

Create questions to ask on instagram stories.

Ask for feedback. (improvements or new product ideas)

more sales

phone

$20/day for 2 months; $5/day/platform

Facebook, Instagram, Youtube, and TikTok advertisements to green & small business consumers in major Canadian cities.

Promoting to business launch and educating the consumer

email acquisition
sales

shareable content (visual + copy)
social media accounts

$10/day for 2 months; $5/day/platform

Facebook and Instagram advertisements to consumers interested in sustainable living, veganism, minimalism, etc. throughout all of US and Canada
OR – interests and locations based on PRIZM5

a downloadable guide to sustainable living with a different topic and challenge each day.

email acquisition
downloads
shares on social

the guide (+ download link)
shareable content (visual + copy)
social media accounts

send product to a handful of influencers along with post requirements

Instagram, Youtube, TikTok, hire a PR professional to write and distribute the press release to various local and national media companies., a short series of emails following an order, comment on social media posts, share customer posts to our account, periodically emailing customers/email subscribers

influencer created content according to our provided template/guidelines.

may be video (IG story, IG reel, TikTok, Youtube). or feed post (IG), news that the brand has/is launching and what the brand is, 1 – order confirmation email thanking the customer for supporting a sustainable small business
2 – order delivered email thanking the customer again and asking them to share on social media, friendly, bubbly, thankful, kind messages, happy customer wearing The Goods, etc., promoting new blog posts, product/collection launches, sales, etc.

increase brand awareness and noteriety.
sales conversions., brand awareness
website traffic
sales conversions, creating positive customer relationship
customer shares on social media, improve customer relationships
acquire shareable content, positive customer relationships
improve social engagements, ongoing customer relationship
website clicks/traffic

list of influencers I would like to work with
discount codes
influencer reach out message (what we request and ask for their
script for the influencer to read, a professional
professional images, email copy, social media accounts, social media accounts
customer’s shareable content, email list
content to share

Presentation, Q&A, discussion

LGBTQ+ Inclusion, history and terminology.

To support the clients as they further their education and knowledge about the LGBTQ+ community and prepare them to feel more comfortable working within and for the community.

Craft supplies, projector, Canva Pro License

Partner with a local small business and host a workshop-type event with more discussion and opportunity to connect and storytelling for attendees.

What is community? How do we share and create community?

To support the clients as they further their education and knowledge about the making space for and in their community and prepare them to feel more comfortable working within and for different communities than their own.