Marketing Activities Table

Create them

Focus on workshop advertising

Get 5 people for my first workshop
Have 100 people view my website

Paper, printer, pins

– Monthly content planning and scheduling
– Creating video and photo content (hiring photographer, models, HMUA, stylists, finding photoshoot locations)
– Use relevant hashtags and engage with relevant accounts

– Promoting nature-loving, sustainable lifestyle with sustainability information and tips, nature pics, lifestyle pics
– Create interest in the product and philosophy

– Get 10k engaged followers (~50-100k actual followers)
– Direct people to my email list
– Create brand awareness
– Get PR attention
– Information people of product launches, sales, events, etc.

– Scheduling app (Later)
– Content creation (photoshoot team)
– $$$$ for content creation

– Create MVP
– Hire agency to help with advertising
– Ask for minimum funds to cover MOQs
– Invite everyone I know to help fund project

– Share story behind the product, why I want to bring this into the world, and the benefit

– Cover MOQs for inventory
– Create initial customer base
– Get feedback on initial product, further understanding of customer needs

– MVP
– Content creation for advertising and storytelling

Send monthly newsletters

Inform people of product launches, sales, events, share stories and behind-the-scenes

Create loyal customer base and recurring sales
Involve customers in the brand

Mailchimp

-Recipes
-Posts
-Blog
– Sponsored posts

Targeted posts help visibility on google due to proper SEO