| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Instagram/Facebook Ads | twice a month | promote Instagram posts & merch | more engagement and more people will hear about what I’m selling. | phone | 15, 36 | [/if 306] |
| How customers will hear about me | Instagram ads | Beauty Products | Get at least 10 website hits | IPhone | 25, 5 |
| Keeping in touch with customers after sale | Business cards/Thank you cards | A thank you message and contact info | Keeping in touch with customers and to have them come back | Computer | 15, 1 |
| Staying in touch with customers | A subscription option on business website | updates about product | Keep customers in touch | Computer | 0, 1 |
| Facebook, Google, Instagram content and ads | Get an IG/Google/FB account, create ads and arget correct market | feature product (aesthetic appeal) and quick demo of how it works. Allow people to see the possibilities and click to buy | Increase website traffic and generate customer leads | CONTENT | 500, 8 |
| Set up at community events aimed at sustainability | set up booth, brochures, signage, offer giveaways, practice and perform demonstrations, extra food/drinks on the side to showcase product | show the bounty available from our products, exposure to target market | generate sales and get emails! | table, produce, signage, product | 600, 48 |
| Social media | Generate helpful content on instagram, create facebook group for machine owners, engage with buyers and followers | engagement, the “human” side of business, increase exposure, tips and tricks, feature plant stories | Keep in touch with customers, easy spread word of mouth, collaborations with influencers and giveaways | IG account, FB page | 0, 8 |
| WebPresence Redesign | collaborate with professional content/web designers, and social media gurus for best campaign strategy (timing, marketing avenues) (Website, FB, Insta, Youtube, Filmocracy) | Check out our new Website/Facebook/Youtube | provide an organized viewing platform for old content and ways to promote upcoming projects | Laptop, Acting/WWP Reel, new promo content, Social media guru, Web designer | 300, 15 |
| Cross Promotion initiative | Community Vlog, Cocktail Mixes Promo in collab with Handlebars, Music videos, Documentary, Promo videos | Wake up World! Check out what is going on | Work together, grow together, more flowing ideas, different income avenues | Collaboration companies, Camera, Laptop, Lights, Sound, Start-up $ | 500, 50 |
| Email marketing | Email campaign every 10 days | Store product updates, blog posts, forum engagement | Getting more people involved and interested in the business | Time and computer | 0, 9 |
| Organizing finances | Costing recipes and using quickbooks | Being more aware of the flow of money | Time and computer | 0, 6 | |
| Finalizing recipes | Finding a way to organize all recipes and making them easier to find | Recipes for possible use on blog | More organization, ease of production and engagement through blog by purchasing products related to recipes | Time and computer | 0, 20 |