Marketing Activities Table

Post daily, post in groups, comment and converse with people – to network

My various teachings, about my business, about me personally, various writings and motivation/inspiration based content aswell. Free resources or recommendations that may benefit people- sharing my website and services

Start to gain ‘a following’ /community of people who are listening to me and wish to work with me. New clients

Device obtained, account/page also obtained. Content to be created by me.

Update it often

Who I am, what my company is, what I offer, prices, information, offers, resources, reviews, etc.

Giving my clients and potential clients a place to see a layout of everything I offer and a place soley focused on LM our services

Domain already obtained, web designed still needed, logo and graphics still needed

Publish new episodes routinely

I am going to be discussing alot of my personal experiences, who I am, why I created LM, also alot of free advice/knowledge I will share with the intent of helping people and also advertising LM

To give my clients/potential clientsdeeper insight into me and give them a sense of knowing me, feeling secure in what I am offering knowing I have been through much of it myself

Recording equiptment obtained, episode list created

Pinning products onto Pinterest

Canadian leather company, small indie fashion brand, handcrafted

Get clients to see photo of product in a quick but meaningful way. Encourages sharing

Phone, content, image, copyright

Creating content for instagram

Canadian leather company, indie fashion brand, female owned, disability owned, handcrafted, small batch, quality, durable

Get clients to see photo of product in a quick but meaningful way, with copyrighted content that creates an emotional connection

Camera, phone, image, copyright

Entry into markets which focus on artisan handcrafted

Canadian leather company, indie fashion brand, female owned, disability owned, handcrafted, small batch, quality, durable

Gain access to a new collection of in person clients. Meaningful relationships formed. Established shows with access to client of key demographic looking to make purchases of artisan handcrafted goods.

Booth, products, POS, staff, ability to create on site

Use shopify to create and operate my website. It will have stock available to choose from, order and pay all in one.

My website will represent me and my personality. Will be easy to use and find what you are looking for.

With the use of personal business site name of brand is everywhere. people will remember name Uptown Resin and are more likely to spread the word of the store name.

Computer and shopify account,

Use social media to spread the word about business, attract customers and build a following of potentials waiting for something they like.
Set Up a behind the scenes blog so people can get to know me as the owner.

Post on them daily to spread word. What people to see what we make and offer.
BTS content will be posted to give people sneak peaks.

Keep people drawn to products that become available. Creating as much buzz around business. Gain a following of potential buyers.

Accounts.
Program post scheduler. to save me time and less forgetting to post.

– proper planning and scheduled drop off slots
– time management

– create a face to face connection

– create community and personal connection

– access to public transit
– uber and transit fare
– weather resistant packaging

– create a schedule for reliable posts
– take professional photos
– use design software to make aesthetically pleasing content
– paid instagram promotion

– product promotion

– promote products in a tasteful way that does feel like an advertisement

– camera
– light box
– design software

– take videos while working to show how things are made
– document different products

– share the process behind herbal; medicine
– not instruction based but visually based

– create transparency between me and my customers

– camera
– editing software

I just need to get out there and do it

a link to a website and conversation

move traffic to the website

website, social media

purchase ads to go to the website

market research needed, the best screaming course in the world, holistic approach

drive traffic to the website

money, google ads, website