| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Design products | Think about designs that suits my niche + add it to products | promotes bringing people together by focusing on our similarities | 0, | ||
| Create website + add products | Through Shopify | promotes bringing people together by focusing on our similarities | |||
| Develop a refer a friend program | -Develop graphics | We want to build a community of passionate, creative individuals. Refer a friend and you both receive a discount on your next piece. Sign five friends up for your next Virtual Closet revamp and get yours for free. | Build a sense of community | Facebook | 250, 10 |
| Holiday Card | -Create Thank You holiday graphic | I appreciate all of the people who have allowed me to get to this point and want to show them that. My first customers are so invaluable for supporting me when I didn’t have a name for myself. Although I am still working on growing every day, my content is my jackets- and my jackets are your ideas. Fostering collaboration and inspiring the people around me will always be my greatest achievement. | Create community | Copic Markers Expenses: | 100, 15 |
| email list for seasonal promotions | seasonal promotions, coupons | wifi, computer | 0, 1 | ||
| follow on social media and receive coupon | [/if 306] | ||||
| Set up a Instagram account | Tweet 10 times a week. | New store and new products, new information. | Increase website hits (to 50 views/day) | Computer (already obtained) | 0, 0 |
| Attend a local event/show as a vendor | Pop-up shop, Book a table and prepare booth display | Samples, Info on products, Contact info (business card), Discount Coupons. | Sell to at least 7 customers and get 30 names on a mailing list | Event fee 20-50, signage, table cloth, display items (samples give a ways free if sponsored at event). | 50, 5 |
| Follow-up | Give, post card. Business cards. | Discuss progress, new information, get feedback, and advice. | Once or twice | Customer | 0, 0 |
| workshops | promoting it once every 3-6 months | giving my customers an oppertunity to get to know the neekz beauty brand better. | Building customer relationships | chairs | 80, 4 |
| model experience | photoshoots after makeup application | this is an optional photoshoot that comes as a package with makeup application but you will get photos for yourself and photos used for promo | – have photos for promo and for the clients personal use. | photographer | 40, 1 |
| makeup application | sell the products and provide an option for makeup application using neekz beauty products | When buying a Neekz beauty product you have the option the get a makeup application or you can book the service without product but products will be used by neekz beauty | – provide makeup application | makeup | 60, 3 |