| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Create a website | Look into the different website options and decide which would be best for the business and type of sales I want (etsy vs shopify vs wix) | high quality and custom candles, a variety of scents and options for the customer | To allow a more accessible place for the customer to learn about the company, its products and options as well as order and inquire about events | computer (all ready obtained) | 100, 25 |
| Register my buisness and get insurance | research how and why this is important. look at the different insurance companies and compare price and coverage for each. Decide which is best and fill out forms and pay to register the business and get insurance | shows the business is more creditable and dedicated to creating high quality products | Allow the company to be more creditable and have more protection | computer to research (already obtained) | 300, 20 |
| Create a monthly subscription box, Be in a farmers market | create a section on the website where customers can buy a monthly subscription box, send the option to the email list and advertise on social media, contact market, sign up and fill out vendor forms and information | High quality and custom products, giving customers options and continuing to show new and unique ideas, open to feedback and suggestions from customers, selling high quality and custom soy wax candles, perfect for gifts, catered to all seasons | To have loyal customers and have more frequent purchases by creating a monthly service. Gaining feedback and support from the customers. Be able to test new products and ideas, create scents and products that fit the season (flower candles for spring, fall scents and pumpkin vessels for fall etc). Create relationships with customers and allow them to see and smell the products in person | shipping supplies | 100, 400, 20, 100 |
| Sending Survey | By sending them survey when their task is finished and encouraging them to fill it to improve our services. | We hope you liked the service provided to you today. Please take 1-2 mins to fill out the survey by clicking on the link to help us improve your experience and enter a chance to win $500 gift card for Service Nest. | To get customer feedback | survey questions and an online platform. | 2000, 10 | [/if 306] |
| Targeted Ads (Facebook, Instagram) | Daily | Introduce promotions, deals, and coupons | To gain more sales from these ads | N/A | 200, 3 |
| Social Media Posts | Immediately, daily | Varying content based on the day | To increase traffic to website/store | Hootsuite | 0, 5 | [/if 306] |
| Google advertising | Build cost per click ad campaign (16 hours) and let campaign run until budget is met. | Focused on ethical purchases and fit | converting a customer a day. | Computer | 300, 24 |
Create a post a day | Styling tips, featuring green brands and talking about important notes on them, sharing blog tidbits/ | Brand awareness and increase in traffic (20 visits a day) | phone | 1 | |
| Email Campaign | send an email to signed up customers 1 time a week | new brands being added, sales, important industry news | Get 30% of the email list to revisit, or make a purchase. | Computer | 24 |