| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Post ad in paper with coupon | Slightly change ad each month to keep it interesting | Come on down to Coal Hills Coffee! Bring this coupon and receive 10% off your order | To encourage people to try us out and draw in new customers | Computer to make ad | 100, 2 |
| Branded mugs | Establish shelf space near till, make sure to let customers know about deal where they will receive 10% off any drink they buy using that mug | Receive 10% off every drink you buy with your Coal Hills Coffee branded mug! | Have our logo out in the community for people to see. Maintain strong customer loyalty. | Find company to print our logo onto mugs | 500, 4 |
| Set up Content Marketing Instagram | Post 5x a week about branding tips for musicians | Branding and business tips for musicians | Generate 10 leads per month through this account | Computer | 0, 0.25 |
| Optimize an Instagram and Facebook Account | – 1-3 stories every day | – Tips on how to stay organized and time management | Receive inquiries and book discovery calls. Book 1 customer | Phone or Laptop (already obtained) | 0, 5 |
| Create a Facebook Ad | Run ad for a week | – Benefits of a VA | Receive inquiries and book discovery calls. Book 1 customer | Laptop (already obtained) | 2 |
| Create a simple website with a blog | 1 blog post every 2 weeks | Tips on how to stay organized and how a VA can help your business | Reach a bigger audience through content and redirect them to my services | Laptop (already obtained) | 25, |
| Activity 1 | Implementation 1 | Message 1 | Goals 1 | Materials 1 | 123, 123 |
| Activity 3 | Implementation 3 | Message 3 | Goals 3 | Materials 3 | 3, 3 | [/if 306] |
| Instagram Account | Post once per day (sometimes more) | Sharing stories and experiences of diverse LGBTQ+ folks who have lived mental health experience, promoting our products and shop offerings, encouraging fellow entrepreneurs to get involved in our market place | Increase shop hits | Computer | 0, 1 |
| Promotion in the media | Reach out and guest on relevant podcasts, blogs, other media sources | Explain what our organization does and why | Increase our reach | Computer | 0, 5 |