Marketing Activities Table

Hire Social Media Consultant

Create Branding, Set-up of accounts for automation

Social networking and branding of the company.

Social Media Consultant, Creative Marketing Designer, iPhone, Automated Social Media Posting Software

Create, manufacture and add branded signage on truck cab and box.

Business Name/Brand

Identify point of sale, location and brand.

Sign manufacturer, commercial welder

Post 3x Weekly

Emphasis on locally grown produce, clean eating, small human powered farm etc

Increase customer base and market share

Phone

Set up a booth each week at the market

Fresh local greens harvested the day of

$200 sales/day + follow up customers

Tent
Table
Signage
Inventory

Using GoDaddy, creating our own domain

Information about pricing, availability, location, promotions,

Increase awareness/accessibility

Computer/domain/Images/Website builder platform

made by Vee/Linny + Dominik

logo
menu
sample layout for socials
colors
font
unique emoji/gif made from logo for IG
stamp + poster layout

unified image
awareness of the brand
easy identification of the business
strengthening the relationship
educating customers about new management

money (need to save) + laptop (have)
brand idea (have)

daily new content posted for followers, increasing the follower group by cooperating with other businesses around and making people tag us in their stories + competitions + secret offer online with a password

80:10:20
(old fave: experiment: testing phase)

fresh out of the oven
daily/weekly special
secret offer w. password
baking fun facts & history of pastries

team & our life at the Cove
baking fun facts & trivia stories
‘we’re open’ during a rainy day/ ‘we’re closed but this is coming tomorrow’ when a day off

-strong brand knowledge
-developed relationship
-becoming a go-to in the customer’s decision making by reminding them and telling them what’s up
– stronger sales for specials & drawing footfall through them

laptop (have)
phone with a good camera
internet
good content = making time during the day to capture a good shot
good background for food pics (Kathrin deco from the forest?)
research online and in old baking books (weekly or monthly)

printed cards with stamp spots (labyrinth?) in a fun design (filling gingerbread house windows/shingles?)

offering a special treat for free / coffee for free every 7th purchase, Physical info signs and boards around Cortes, on the ferry boat, on the terminal in Quadra and Cortes and Campbell river,
later when retail also for boaters in marinas etc., creating a website on my platform to inform customers about my offer, about me
supporting social media FB+IG linked through with the website

limited edition specialty cake slices, Business info – name, hours, menu, (direction when pick-up system or later retail shop set up), about me
about my baking + ingredients
where to buy (markets, pickup, delivery options)
how to buy
how much
what’s new
specials + pre-order options

attractive reason why to keep coming back
education about a new product (special tasting)
creating regular customers, increasing revenue and creating a steady expected income, Strengthening brand awareness
Attracting new customers
Increasing footfall through offline channels and reaching customers who aren’t active on social media, education customers about my brand and creating more personal relationship
first routes of contact if needed
ordering route
strengthening sales by catching their curiosity and reminding them where and how they can buy

graphic layout for the cards (will be done during branding)
printed cards (using layouts from branding)

stamp with our logo (will be done during branding), Large wooden board for the boat sign on the beach (can get from Murray or Hutch FREE)
Printing service (Campbell River)
Graphic content (done during branding)
Text copyright content (will write myself)
Menu, website platform (have)
branding layouts + font (done during branding)
HQ food pictures and my picture (will ask Zain or learn basics in a food photography course)
possibly a phone with good camera (need to buy anyway + an editing tool (downloadable free)
written content (will create myself)
FB+IG business profile (already have)

Create ads to bring awareness about business

We’re open and ready to serve you

Increase sales right at the start

Computer

Try our tacos and see if this is something you would buy again

Sell to 30 customers and get their feedback on taco ideas

Table
Tablecloth
Business Licenses

Arranging free sample-1 per customer when they purchase any of the 1 product from new launch

Free sampling

Breakeven cost and getting more orders from the customers.

Import license, packaging cost at origin, arranging deliveries to various stores

Flyer distribution across GTA retail stores

New product/brand launch

Feedback from customers

Flyer distribution services