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Marketing Activities Table

April 26, 2018 By

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ActivityImplementationMessage/ContentGoalsMaterials neededCost/Hours
Instagram Page
Customer Appreciation Sales

Creating coupons and sale codes for customers to use during checkout

Sales appreciating their business and support

To gain more support and to give thanks

Customer Appreciation Event

Creating raffle draws and prizes
Bbq and giveaways

Social Media

Access accounts an post

Contact us for a cleaning

Get clients and our name out there.

social media

100, 3
Word of mouth

ask clients and friends to refer business to others

Book a cleaning with us

Get clients and our name out there.

vocal cords (haha)

0, 0
Flyers

Create flyer, hand out flyers

Book a cleaning with us.

Get clients and our name out there.

Flyers and time.

150, 4
Create a survey

– need to use google docs/survey

– list of 5 survey questions/feedback prompts

-get feedback directly from clients

– computer
– questions to ask

0, 10
Personalized E-Journal

-create a template on canva (2 pages max)

-creative pursuits asking prompt questions to fill out the template

-get client to write out their creative ideas

Use Canva to create an e-journal

0, 30
Facebook Ads

Cost is per day.
Make a Facebook buisness account.
Click the create ad button
Customize preferences
Pay

A picture of someone modeling the product or a nice picture of the product, the story behind the artwork.

Get people interested in buying and redirect them to the website.
Get people to buy from my website. The Website should convert about 2% of visitors into costomers. The ad should direct a lot of people to get a good amount of sales.

Computer (already own)
Pictures of people modeling the product. (Provided by the artist)

5, 0.5
Friends and family sharing website

Tell friends about my website and ask if they can share

Share core message and website to search for
Core message:
Selling handmade arts and crafts to help artists who give back to their family, culture, community or environment to get more money for their work.

Get people to visit the website
Get friends of friends who want to share with their social circles

Friends
Social media
Coaxing (haha)

0, 0.5
Blog or YouTube channel

Per day
Start writing on the blog provided by the Shopify store
Create a YouTube account and think about how to create meaningful and entertaining videos

Write about artists: their region, their artwork, their goals etc
Write about my professors ideas concerning Africa

People who click thru to read the posts may visit the store
Sell add space on both platforms to supplement buisness income
Provide meaningful content
Help people feel more connected to the region and the artists

Computer
A bit of the artist’s time

0, 1
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