| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Google Add | Design an add looking for folks with unused lawn this week. | Have Unused Lawn Space? Want to See more boulevard gardens in your neighborhood? Contribute to local food production and ecosystems! | Develop Contacts, Assets, sites, partners, customers | website as well. Images taken on Saturday. | 10, 3 |
| Build a shell of a website & mailchimp | Design a basic site equipped to explain concept and express interest. | Sign up forms, short blurb recruiting partners with land, boulevard gardeners, gatherers, knowledge holders. | Be able to build a contact list and present IRP. | write ups. | 15, 3 |
| Design + Maintain Facebook Page | Set one up and post pictures from Saturday and borrow content from website | create new images targeting areas I’m looking for recruits. | Engage with potential customers and partners | design a interim logo – salal in Island outline? | 15, 2 |
| Following other accounts (liking and engaging), More #s – local, industry. Can put in comments, copy and paste. Location tags. | Look for relative events to talk about, look what other companies are posting about, see what photos are popular with similar #s. Spend about an hour a day researching, get good, clear photos, nice editing. Post on Insta/facebook at least twice a week. | Cute dogs, local areas, hiking, landscapes, environmental impact focus. | Gain more social media followers. To get my name out there, more awareness and people enjoying the photos. | Phone, computer. | 0, 1 |
| Finish/print out business cards | Confirm the look I want on cards/brand. Go through Vista print (recycled paper cards). | Really nice looking cards, nice colour scheme, clear font, good photo of dogs and I, my name, contact info, what I offer, FB and Insta | More professional, easier to spread my name around. Take to pet stores and be the go to dog walker recommendation. | Computer – vista print | 15, 2 |
| Intake 15Mins | Set up a firm appointment time and place to sit down and meet. | Set up an intake with a potential client that is 15 minutes to quickly find out what their needs/wants are in regards to curating and organizing their closet. | Would like to have deposit set up for e transfer into my account by the end of the intake. | pen and paper to jot down notes | 0, 0 |
| In-Home Organize and Curate Wardrobe/Closet | Arrive at client’s house on time. Be shown directly to the room with all the clothing, shoes and accessories. | Basic closet purge of all unwanted and unnecessary items. Create piles of keep, think-about, and toss. Re-Organize items into dresser and closet to be hung accordingly. Style client by sorting through their pieces. Free Removal of all unwanted items to be donated to local charities and non-profits. | To have 80% of clothing organized and put away. Have a strong sense of what staples the client is missing for their wardrobe. Talk about additional services to be set up like personal shopping or to continue with their closet cleaning; e transfer to be set up for complete payment and possible deposit on next service. | Vehicle | 150, 2 |
| Personal Shopping or additional Closet clean Service | Pick Up/Meet with client at designated date and time. Depending on the need, drive over to shopping mall or local thrift store to find affordable pieces to work into their wardrobe. | All depends on the client and having gone through the process of organizing and curating a wardrobe significant to that individual. | To have next appointment set up if the need of client has not been met yet. E transfer set up for full payment and possible deposit for continued service. | Vehicle | 50, 1 |
| Pride Parade/festival | Exposure and marketing | being visible and accepting | Making sure everyone feels welcome | decorations, a special “something” that I would give out | 310, 4 |
| Vegan festival | exposure and profit | you can be vegan but healthy | Give out a healthy vegan option that is fresh, allergen free and at a reasonable price. | food and everything that I’ll need to run the food truck for that event | 200.00, 12 |
| any festival/markets | to be visible and there to make a profit | To reach a good audience and spread my message | food and everything related in running the food truck. Including water, gas( if needed), food, materials…. | 100.00, 8 | |
| Establish Website | Make it visually appealing | Capital and Time | 25, 3 | ||
| Research Marketing Strategy | Researched multiple strategies. | Make brand get more exposure | Computer editing software. | 0, 40 | |
| Email announcement. | Create website | New business – operating since April 2019 | Retain new clients for ongoing monthly packages. | Computer, website hosting services, time. | 150, 40 |
| Weekly social media postings. | Instagram – 1 post per day | Instagram – business services, packages, social marketing tips and trends, and behind the scenes. | Steady growth of followers across all platforms of specific target audience for my market. | Computer | 0, 3 |
| Final Month in Review | One free and final Month in Review one month after the clients services end. | Share their stats after 1 month without my services to show any decline in their posting frequency, growth rates, and engagement rate. Offer advice on what services would be best suited to keeping up their investment into their social media platforms. | To show their stats after 1 month without my services to entice them to retain my services again or purchase a la carte services. | Computer |