Marketing Activities Table

post 5 times a week

upcoming company news for customers, sneak peak at products, informative videos of techniques used in manufacturing products (pick one category / technique to showcase per week)

Increase followers by 10 a day, interact with potential customers directly, and network with other similar platforms

computer/phone

3 posts per month

Posts on sustainability and wellness-related topics, e.g. tips on how to minimize your environmental impact, sustainable travel, the problem with palm oil and how to avoid it,…

Provide helpful information, inspire change to take local action and raise global awareness

Laptop/phone, website

1 post per month

Share my sustainability journey, highlight local businesses and products, ‘how to’ tips, tell my story

Help people who are like-minded, connect with them, raise awareness about choices (purchasing, lifestyle) available on their personal journey to sustainability

Laptop/phone, website, Facebook/Instagram (live)

2 posts per week, 1 post per week, 2 posts per month

Pics/live with posts of local products and events, wellness/healthy lifestyle (cycling, enjoying the outdoors), conscious choices; provide helpful information/resources., Promote upcoming events, share producer stories, Quotes, pics of local products/business, ‘did you know?’ (eco-facts)

Raise awareness about local products and events, inspire people to live mindfully., Raise awareness about local events, give more visibility to businesses and create a connection between producers and consumers, Inspire, inform, provide aesthetically-pleasing material to pique curiosity

Laptop/phone, Laptop/phone, Laptop/phone

– purchase domain names
– purchase website hosting
– choose website design
– implement design
– edit and tweak design
– produce copy for the website
– include as much information as possible
– add content to the website
– ensure customers can get an accurate impression of me and my business
– update robust SEO add-on so that people can find the site more easily

Consistent brand colours, in-depth information about me and my services, information about organizing in my voice, stories from past clients, pictures of me so that clients can get to know who they’d be working with

To have a landing page for clients to have their first contact with me

Computer, internet access, domain, host, brand style

– create accounts on Twitter, tumblr, Facebook, Instagram, YouTube, and Pinterest
– update profile on all sites to reflect the brand
– add posts and content to pages so that they’re not blank and appear welcoming
– regularly update accounts with new content, and maximize time investment by cross-posting

Consistent brand colours, summary information about me and my services, posts about organizing in my voice, interactions with other accounts through comments and responses, time-sensitive content such as holiday wishes or daily tags (such as #throwbackthursday), and content related to my actual work such as before and after pictures or selfies on work sites

To establish the value offered by myself and my brand, to present myself as an expert by providing relevant information (show don’t tell), and to appear accessible to clients to promote rapport

Computer, internet access, social media accounts, brand style

Add self to listings in the following directories:
Professional Organizers in Canada
Institute for Challenging Disorganization
Psychology Today
Businesses in Durham Region

Completed fields requested by directories

To establish credibility and legitimacy by being visible on respected directories and websites

Computer, internet access

– Distribute to friends and local businesses
– Share on social media

– Who we are
– Discount code for purchase
– Environment message?
– Photo from first collection

– Generate 10 sales
– Gain 5 repeat customers
– Gain 50 followers

– Photoshop
– Bring to print shop

– Share on Instagram/socials
– Share in email newsletter

– Styling inspiration
– First collection to be sold

– Create a cohesive collection vibe/style
– Inspire customers
– Gain followers
– Generate sales

– Photography equipment
– Photoshop
– Second photographer
– Models
– Locations
– Styling accessories (jewelry, shoes, glasses/sunnies, etc)
– Makeup

– Share in stories
– Create story highlights sections
– Build cohesive branding elements

– Who we are
– Environment tips/info
– Styling ideas
– Actual product
– Share contest

– Establish brand vibe/style
– Create a following
– Generate sales

– Photography equipment
– Photoshop

The games

Create content and messages to promote the product and the lifestyle

– The business
– Why kangen
– How it helped me (physically, mentally, emotionally, financially)

To turn followers/social media users, into leads

– A camera
– A phone
– Picture editing software
– Video editing software

Record video demonstrations of how kangen water works, and why Enagic is the standard

– What’s the fuss about pH
– Alkaline vs Alkalized
– Alkalosis and Acidosis
– Other waters vs Kangen
– Why Enagic is the standard

To turn leads into buyers

– A camera
– A phone
– Picture editing software
– Video editing software