| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| See marketing activity document | |||||
| Photo Shoot | Organizing a photo shoot with various models of age, size, ethnicity, etc. | Shows complete sets / garments, and how they fit various forms | Promoting products,reaching different markets, gaining interest | Finishes garments, models, camera, location, webpage | 0, 5 |
| Valerie Recipes YouTube | Create 2 videos for YouTube. Each Week | Recipes, Reviews | Drive traffic to website to increase brand awareness | Ingredients | 50, 5 |
| Instagram Content | Taking pictures of our products | Healthy Delicious Lifestyle | Drive traffic to website to increase brand awareness | Props | 0, 5 |
| Attend a local festival/show | Book a table and prepare booth display | Benefit of the product, samples, contact info, coupon | Sell to 50 costumers and get 25 names on mailing list | Event fee, signage, table cloth, display items, refrigerator display, product display | 500, 16 |
| Create social media accounts on Twitter, Instagram, and Facebook. | Post at least once a day across on each platform. Same posts across multiple platforms allowed. Reply to messages at least 2X per day. | Promotions, tips, where to buy, ho to use, testimonials. | Gain at least 5 followers per week and reach 100 people. | Internet connection. Device to create. | 0, 2 |
| Offer samples | Give samples to re-sellers to create buzz before official launch. | Oil samples | Create at least 10 guarantee customers before launch. | Oil samples, vehicle | 0.94, 3 |
| Participate in E-Camp | Attend one full day of e-camp with a braiding booth by donation and hair/body oil sales table. | Help upkeep style with oils that are for sale. General knowledge sharing. Q&A for parents who are in the dark. | Sell at least 15 oils, secure 5 return customers. | Rubber bands, beads, oil samples, edge control | 20, 5 |
| Shopify Promotions | Shopify team promised that we will be endorsed for a full week on their Shopify AppStore | Check out the new app which helps clients lower return rates and improves conversions, download it now for free. | 5 clients download our app | None | 0, 0 |
| Social Media | Implement Instagram, Facebook and Linkedin pages which provide content once a week | Updates about the company, new features, related articles, awards won, etc | 1000 followers on each platform | none | 0, 0 |
| facebook/instagram/kijiji | I can make a group/page & add people. | i’m offering free reiki sessions and free nails for my first 20 clients as a start up promotion. | To attract interest/clientele | phone, laptop | 0, 0 |
| word of mouth | Let people know about my business. | Call them & see if its something they’re interested in asap. | To spread awareness about my business & gain support. Also to gain interest/clients. | phone | 0, 0 |
| make pamphlets or posters | Use free pamphlet maker at spark.adobe.com | To spread awareness, gain interest & clients. | USB | 50, 8 |