| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Other client’s experience | Write personalized messages for each client. | Thanking them to trust my work, wishing them the best, a special message according to the photo shoot. | To make the clients feel special and to show I care about them, and how they feel. | Cards and other accessories (lipstick for mom-to-be photo shoot to write on her belly, for example). | 10, 1 |
Post photos at least 1/day | Showing different types of photos and editing skills. | Build an online portolio | Cellphone | 0, 1 | |
| Website, Online store | A free website at the begging to reduce costs of implementation., It would have an initial cost to make some inventory, but it is something that has to be planned and I want to start small with this. | It will have contact information, logo, slogan, prices, packages, etc. Everything the client needs to know., Show my clients that they can purchase not only photo packages, but also fun accessories. | It has to transmit the right message to my clients, and make it clear how amazing this experience will be., Give more options to my clients and another income option to happen. | website and brain power, Inventory of first items. Need to define the list and providers. | 0, 300, 2, 20 |
| Website | Start developing the forum. Use existing services or platforms to get a MVP version up by the end of the year. | Get a website up that can facilitate both the community I want to bring in plus advertise and make available for purchase my products. | 30 or more per month for a website hosting service plus platform related costs and fees for payment processor | 360, 40 | |
| Network | Talking to people at enthusiast events like bike expos and foodsters events, giving people my card and directing them to my forum Sponsoring myself or others at charity bike rides | Get enough people on board the site to the point where the user generated content therein actually draws more users naturally. Can collect some data on who’s signing up for accounts to perform in depth market research on where the largest foodster markets are and how much that community is growing. | Tickets to events to events and trade shows. Fliers, business cards ect. | 100, 30 | [/if 306] | [/if 306] |
| Website | With the e-commerce and online industries changing the way people get information, we will be focusing a large part of our strategy on our online presence. Our website/logo/branding materials will be designed by our external graphic design consultant Brendan Peters and hosted on Squarespace. Our domain name has been purchased as www.TakeActionTO.com. We aim to keep our messaging clear and simple and direct interested viewers to fill out contact forms or email/call us directly. | Our content will be based on our story and our services, prompting clients and visitors to fill in forms or contact us further for details/pricing. | Our goals are to generate as many leads as possible, while continuing to build our SEO, online presence and information. | Squarespace, Brand Book, Copy. | 250, 10 |
| In Person Marketing | This is the core of our marketing plan, as we need to be establishing face to face connections with as many businesses as possible and building our network/database. We will approach this through visits to select and key target businesses. We will briefly audit their situation based on our experience and then introduce ourselves and some of our findings as a bridge. Our goal is to visit 25 new businesses in person each month minimum. Even if businesses do not wish to use our services, they might be able to recommend someone who does. Another aspect of our In Person marketing strategy is to network and market at various events/trade shows around Toronto, such as Food and Wine Expo, RC Expo, Alumni and small business owner events. We aim to use our personal approach and offer our services to as many people as possible at these events, collecting leads for follow up. This will continue to be our core marketing strategy for the foreseeable future. | Our message similar to our online will be based on our story and our services, prompting clients and businesses to reach out to us with any further questions. | Our goal is to establish a presence and a name for ourselves. To differentiate ourselves from our competitors by supporting their businesses and learn more about each one by visiting. | Business cards, Transportation costs | 2000, 200 |
| Social media posts | Post every day & spend time everyday with social media accounts | Why you need to keep your vehicle sanitary | Create a need for consumers | Phone | 0, 2 |
| Email offers | Implement email sending system to link customers with exclusive offers & deals | Keep vehicle clean & sanitary | Create awareness of my business | Phone | 2, 2 |