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Marketing Activities Table

April 26, 2018 By

ActivityImplementationMessage/ContentGoalsMaterials neededCost/Hours
Creating a website

Registering a domain name
Finding a website host
Building website

The website will layout the design services offered
Quick easy form to have customer complete to request a quote
Testimonials from previous customers
Portfolio of work

Create a website that is easy to navigate and showcase all services offered.
Create a form that can be completed easily requesting quote for services

Computer
Website hosting
Domain host
Photoshop

230,
Social Media Google Ad

Create a google ad with target to local small business and non-profit organizations

Targeting potential customers (not-for-profits and new/small businesses)

Drive people to your website
Create an awareness of your brand/business

Computer
Layout of design

50,
Listing in Business Directory of local chamber of commerce

Apply for membership online

Company Name
Link to website
Information about the company
Contact Information

Listing of service with reputable and widely listed organization

Computer
Credit card for monthly payments

444, 1
Following up after initial encounter

Scheduling time to write an email to them

Recapping what they said about their loved one and relating to them

Securing the sale

Internet connection and branding materials to remind them of me

0, 1
Creating materials to remind them of me

Sending them a postcard from me and maybe a photo from the shoot

Recapping the session and telling them my favourite moments

To remind them of the happy moments they shared and that I cared about their session

Postage and printing service

15, 3
Be active on instagram

Post at least once a day
Send out at least one cold call a day

Recent work I have done.
Comment on ideal clients photos to get their attention to me using more than 4 words without it sounding spammy. Sincere comments.
If someone is local, I will also send them a message introducing myself and telling them about what I can do and offer up my services.

Get a bigger following on Instagram that leads to more engagements and more potential clients. A good social media presence and interactions can be just as good as good reviews.

Phone (Already have)
Instagram (Already have)

0, 1
Post on Facebook Page

Once a week

Upload new images, blogs, news etc. Keep people interested in my postings and updated on my business.

Gain clients.

Facebook (Already have)
Computer (Already have but is slowly dying so will need a new one soon)

0, 1
Post an instagram ad, Post a Facebook Ad, Business Cards, Website, Run a blog, Shootproof, Business name on a piece of clothing

Post an Instagram ad once a month for 3 days., Once a month, Distribute a minimum of 20 a month., Create a website and update it every month., Post a blog post once a month, One year plan, Where the piece of clothing out

Advertising my services directed towards a certain niche and target audience., Advertising my services to a certain target audience., Advertising my business by giving my contact information., Everything that a client would need to know such as, starting rates, portfolio, FAQ, About me, Contact etc., Different things that may be of interest.
Stories from sessions, tips and advice on sessions, Camera gear etc., Send automated emails that are personalized to the way I want them when galleries are delivered. Offer the option for the client to choose their photos and order prints., My business name

Get leads and new clients., Get new clients., Get new leads, have new clients or future clients, Have a professional image to appeal to clients., Give clients a more personal experience, Send promotional emails once in a while to keep current clients up to date with sales and promos. Get repeat business., Spark up conversations about my business and advertise wherever I go.

Instagram account.
Instagram Ad ($10+ depending on how many people the ad reaches, how long etc.), Facebook
Facebook Ads ($15+. Facebook is a little more difficult to advertise with. You have to pay more each time for it to continue being effective), Business Cards (Currently have 500), Website (25 a month. Currently looking around at different options more affordable and easier to manage), Blog, Shootproof.
Computer, A shirt with my business name on it.

30, 50, 50, 25, 0, 130, 50, 3, 3, 1, 2, 2, 3, 0
Social Media

Be active on social media. Get our live streams out in the world. Let everyone know about promotions

Promotions, content, new products, new hardware, new games.

To bring customers into the business.

Time

0, 10
Social media listings

Create pages on multiple social media outlets.

Using various resources so that people can find me conveniently.

Google listing, instagram, kijiji, facebook, yellow pages.

-A computer, phone or tablet.
-Internet connection
-phone

10, 2
Flyers, adds,

Would go around town posting adds at busy places that get alot of traffic.

It would have my contact info, offered services and and slogan.

To get 70% of my work through adds and recommendations throughout the city.

I need a color printer and cell phone

2, 1
Business cards.

To design and create business cards to store on my vehicle.

-Contact info
-Mailing address
-Slogan

To have people call back and use my service multiple times.

-Computer
-Concept
-Website

20, 1
Host a contest for either free studio time or an instrumental. Select 2 winners, one gets studio time, the other gets studio time plus a free instrumental from the beats library.

social media,

Win big with Sixth Sense Audio Recordings. Post a video of you singing or rapping. Don’t forget to tag Sixth Sense Audio Recordings in your post or send the video to the facebook page’s inbox. Me and 2 other judges will pick 2 winners for the contest. Don’t forget to send in your best material!!

to get more customers to come through the studio.

laptop, studio recording equipment.

400, 0
Pay for online advertisements to be posted all over the internet

social media

to get messages in my inbox regarding studio time, or artists to stop by and record, or speak to me about their career.

laptop

50,
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