| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Email List | Establishing an email list for interested clients | Sending reminders or alerts for classes and discounts | Creating a network somewhat of an online family | Computer and hotmail | 0, 5 |
| Social media | Creating a facebook and instagram page | Promoting my brand and business and providing clients with discounts | Creating a portal for clients to access myself and my business | computer and cellphone | 0, 5 |
| Set up a Facebook page | Create a Facebook page and post once daily min. | -Links to blog posts, YouTube book review videos, my author interviews, etc. | Gain 100 likes on the Facebook page | Computer | 0.00, 1 |
| Create a business card | Print 100 business cards and hand them out to Chapters customers, Bay Used Books customers, library patrons upon permission to do so by the management. Make sure my reader friends get a few business cards to give to their reading friends | Company logo, contact info, small explanation of what age groups I review and other important information, company name | Obtain min of 5 blog viewers and/or YouTube channel viewers. | Computer, Vista Print or Microsoft Publisher, | 24.99, 1 |
| Create a Pinterest account for my blog/YouTube channel and paste links from my book review blog and YouTube channel, Create a flyer to post at libraries and book stores | Go to my welcome page on my blog and to my YouTube channel and copy the links and make them into Pinterest Pins so people on Pinterest can notice my blog when they search blogs, books, or book reviews etc., Create flyers via Vista Print or Microsoft Publisher and have them printed at Staples. Print 50 hand out at Bay Used Books, Sudbury libraries, Bearly Used Books in Parry Sound, Travel back to my home town and post at used book stores and libraries back south. Take flyers when I travel to other cities and post at their bookstores/libraries | Make a link/Pin on Pinterest linking to my blog and/or YouTube channel., Business name, explanation of what I review (books, short stories), list genres I review and age group of readers. List social media my business has. Business logo. | Pin 3 of my Book review videos and 3 of my blog book reviews, Hand out to as many Ontario libraries and bookstores as I can. | Computer, Computer, Vista Print, Microsoft Publisher, Staples print services | 0.00, 9.99, 1, 1 |
| Create a special promo | Use as the main video to promote the store on both the site itself and its social media profiles. | Mr. Smiley himself will act as the spokesperson for the Smiley Comforts promo, highlighting the store’s custom-designed, locally-printed apparel, frequent updates, and special deals. | Increase potential customers’ interest in buying my products. | Computer (already obtained) | 0, |
| Business cards | Get a bunch of business cards professionally printed out. | Store logo, website link, email address | Carry them around and hand them out to people rather than having to write the link down on sticky notes. | Computer (obtained) | 29, |
| set up a facebook account | post everyday | research Para cord | put on Facebook and see who want’s one. | ipad or a computer , and account | |
| Attend a craft show | book a table sell my slef | feedback what they can or didn’t like | I want to make new things | table | |
| ask if they like them still | see if they like them or not | feedback | made new thing | Talk to them | |
| youtube ads | loan | promote cruelty free, all natural, vegan cosmetics | to reach a larger customer base | money | 1000, 1 |
| social media | loan | promote cruelty free, all natural, vegan cosmetics | to reach a larger customer base | money | 1000, 10 |
| in town towing | moving a vehicle with in the city | offering reliable towing service in london for a low price of $50 | to be doing at least 1 a day | fuel | 50, 0.5 |
| battery boosts | Helping people get their vehicle running from cold weather or battery drain | If you get stuck with a dead battery ill give you a hand and get you up and going again | to help people not only get where they need to go but gain trust | booster pack | 40, 0.25 |
| out of town tows, fuel delivery | transporting a vehicle from city to city, running fuel to road side vehicles | offering reliable towing for people moving out of town or buying a vehicle out of town, when you forget to fill up ill help you get going again | to be towing at least one of these a week, helping people out of situations gaining trust and free word of mouth advertising | fuel | 200, 40, 1.8, 0.5 |