| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Social media engagement | 7 hours of social media engagement per week to respond to comments and messages | personalized responses and interractios | Develop a relationship with existing past and potential future customers. | access to social media platforms | 0, 7 |
| BTS content | 12 hours of content creation per week showcasing the process of making, packaging and sourcing materials for products. | Allows the audience to feel like they have a personal connection to the business and the product. | Encourage people to interact with my business and feel connected to the products | A social media platform | 0, 12 |
| social event gatherings | 80 hours of planning and execution and around $300 in investments bi-annually for social events to promote and create awareness around my brand | artistic avenues for social engagement and exploration. | Create direct and personal bonds with potential customers and collaborators | decorations, venues, food, drinks, art supplies, a platform, a team | 300, 80 |
| lashes | get lashes | write slogan etc | get customers and orders | lashes, sticker printer | 12, 1 | [/if 306] |
| samples | 8oz free samples or 50% off? | launching exclusively at goodgood | brand recognition, repeat customers | 8oz kraft containers, mango, spices, sunflower seeds | 760, 72 |
| Token economy calendar | Token economy is when you have to buy something a certain amount of times to get one free. In this case the client would have to book 12 sessions with the dog and each time take a photo. And as a loyalty incentives have a professionally printed calendar delivered with a hand written | Mention a few personal anecdotes and facts nothing generic. Thank them for a dollar loyalty and make it seem as though they’re also doing you a service by being a friend to your dog | To form a relationship that does not feel transactional. And that the client or their hair taker reaps benefits and notifies you of them in order to know what activities to continue doing | Professional paper and printer as well as a personal touch show of gratitude. | 15, 12 | [/if 306] |