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Marketing Activities Table

April 26, 2018 By

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ActivityImplementationMessage/ContentGoalsMaterials neededCost/Hours
Social media engagement

7 hours of social media engagement per week to respond to comments and messages

personalized responses and interractios

Develop a relationship with existing past and potential future customers.

access to social media platforms

0, 7
BTS content

12 hours of content creation per week showcasing the process of making, packaging and sourcing materials for products.

Allows the audience to feel like they have a personal connection to the business and the product.

Encourage people to interact with my business and feel connected to the products

A social media platform

0, 12
social event gatherings

80 hours of planning and execution and around $300 in investments bi-annually for social events to promote and create awareness around my brand

artistic avenues for social engagement and exploration.

Create direct and personal bonds with potential customers and collaborators

decorations, venues, food, drinks, art supplies, a platform, a team

300, 80
lashes

get lashes

write slogan etc

get customers and orders

lashes, sticker printer

12, 1
samples

8oz free samples or 50% off?

launching exclusively at goodgood

brand recognition, repeat customers

8oz kraft containers, mango, spices, sunflower seeds

760, 72
Token economy calendar

Token economy is when you have to buy something a certain amount of times to get one free. In this case the client would have to book 12 sessions with the dog and each time take a photo. And as a loyalty incentives have a professionally printed calendar delivered with a hand written

Mention a few personal anecdotes and facts nothing generic. Thank them for a dollar loyalty and make it seem as though they’re also doing you a service by being a friend to your dog

To form a relationship that does not feel transactional. And that the client or their hair taker reaps benefits and notifies you of them in order to know what activities to continue doing

Professional paper and printer as well as a personal touch show of gratitude.

15, 12
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