| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Activity: Social Media / Gain followers on Tiktok and Instagram. | Create new photography / product pictures, reels on instagram and tiktoks, and infographics. | Aesthetic product photography, showing how products are used, showing our customer and their beauty routines, behind the scenes, informative (environmental news, science of ingredients, mental health and wellness, beauty content). | Gain at least 6 new customers and 50 new followers per month. | Cost $100 for ring light, $200+ for sponsored ads, $350 for phone upgrade (second hand iphone 11) | 650, 6 |
| Influencer marketing / referral program. | 1. Reach out to micro influencers with a flat rate or offer of free products for review. | Looking for zero waste, skincare / hair and makeup bloggers, local influencers. | Get 2-5 new customers / month with the referral program, 3-10 with each influencer. (influencers with 3 – 10k followers). | Products for giveaway, attractive shipping materials, money for paying for posts, a shopify app installed for referrals. | 300, 2 |
| Expand into retailers / Cold calling. | Contact and bring product samples to 10+ retailers. | Listing how our products are amazing and better than the competition, how our marketing is drawing in new customers, and giving them a minimum order / rate for their store. | Get in 2 – 5 new stores per month. Stores include small, high quality hair salons, gift boutiques, inns, health food and zero waste stores. | Free products, display boxes (est. $500 on Alibaba) | 600, 6 |
| set up twitter facebook instagram etc | create timed posts so they post automatically use current events and create content 1 day a week, like posts of other businesses to stay engaged and comment comment comment dot forget to tag all items also take out ads on all social media platforms and have influencers promote my products/services. | Eco friendly messages holiday specific messages congratulating businesses on milestones achieved business info posts mask and tons of covid related posts tag other businesses if related | goal is to reach other businesses and become common sight for the public so everyone knows who we are | computer/phone apps and accounts bank account ad content and media content | 400, 10 |
| blog posts/news articles | approach and follow up with blogs news and anyone willing to write about covid business or the economy. may have to pay to be listed in articles | we are eco friendly and convenient. we create jobs for everyone, we pay businesses 20% to host machines increasing their bottom line. we have ad space and can brand our masks for your business. | gain contracts with local businesses and grow to expand into other machine types and advertising avenues. | ad content article points website and contact info | 200, 15 |
| Social Media Ads | I already completed this previously | Why do I have to do this again? | I hope it saves this time around | Already discussed. | 69420, 2.5 |
| Word of Mouth | Talk with our customers, find out what they love. Do things that keep them EXCITED about the brand. | Any messaging/content is good. Our goal will be positive referrals. After all, people are more likely to buy from you if they get a raving review from someone they know and trust! | Keep the conversation around our brand going and growing at all times. This should be natural, and unforced. We should keep the conversation a two way street and listen to what our customers have to say so we can IMPROVE. | This aspect is free. Just discussing our brand passionately with our customers will do the trick! | 0, 40 |
| Allowing User Designs | This is an optional step, but once we have some popularity we could have a design contest! the winner of the contest could design our next tank top. We would create and give them one (or several) for free! | The messaging would be determined by the customer who wins the contest. Obviously, this would be voted on by our “fans” and approved by us. | Create positive sentiment with our brand, increase brand engagement with fans and attract new clients. | Mainly our social media team to plug/advertise the contest. Assuming all the graphic design work is done by the winner, we really just need to approve it or maybe do some minor editing before sending off to a supplier for manufacturing. | 0, 0 |
| Facebook Ads | Find suitable pictures of products, write simple ad about the company and what we offer. | We are Bohemian Boutique, a thoughtfully handselected boutique, offering durable, comfortable clothing options for outdoor enthusiasts. | To gain traction. | Pictures of items | 100, 10 |
| Youtube/ video review | Order test products | Show durability and usefulness for products. Show set up if product requires it. | To gain interest. To show the realness of the product. To demonstrate the usefulness. | Camera, editing software, items. | 0, 5 | [/if 306] |
| importing jewelries from Turkey | I will search about strategy of importing from Turkey than I will do it | — | Providing nice jewelries to women who want to be nice. | A friend will help me to import the stuff to here. | 182, 24 |
| sharing my stuff in internet websites and putting them in a shop | I will take pictures of the jewelries and that I will post them to the website. Also I will price them and make them ready to put in the shop. | I will put the details of the jewelries when I am posting them to the website. | Selling the products. | Computer(already obtained) | 0, 4 |