| Activity | Implementation | Message/Content | Goals | Materials needed | Cost/Hours |
|---|---|---|---|---|---|
| Social media marketing | Mostly on IG and Twitter | Sharing information about EDs | Reach wider audience and have them go to my website, 50 views a day. | SM accounts | 0, 6 |
| Marketing | Work with a PR agency to build a cohesive voice | Position myself as a speaking expert | Build a reputable brand voice | Money, grant | 500, 10 |
| Media relations | Mostly through email | Position myself as go-to for discussing eating disorders | Get featured on progressively bigger and bigger channels | Connections in industry | 10 | [/if 306] | [/if 306] |
| Door Hangers | Buying Door Hangers | Who we are | to have a door hanger in every house in the city | Door Hangers | 50, 50 |
| Community Garden Signs | Create Signs | KnotLost website | to have people recognize the work we do in the community | wood | 100, 5 |
| Singin in ten car game | Design and buy car decals that read ” catch me jammin in my car? send a video to @_knotlost for 15% off your next order! | catch me jammin in my car? send a video to @_knotlost for 15% off your next order! | Increase Brand Awareness | Car decals | 50, 1 |
| Promotion for content | Through different social medias. | Letting people know what my content/products are all about. | More people knowing about me and what I do. | Filming equipment. (production equipment once Yesteryear is created.) | 0, 1 | [/if 306] |