Research Planning: Learning About my Customers Through Observation

Middle aged men and women, with children.

Coffee shops
Restaurants
Cafes

Visit the places and sit and watch/listen
Make conversation with the coffee shop clientele

My target customer is [insert previous description of target customer].

Some places where I would be able to see my target customer interacting with products or services similar to mine are: [insert place one, place two, place three].

The best way for me to observe this activity would be [insert best way to observe activity].

African descendants between the age of 12-23

Movies, Beauty Supply store, night clubs, shopping malls

To participate and not to stare

Service dog users, 19-35 years old, predominantly female, but some male, income 30k+,

Service dog facebook groups, social media, business social media pages

Through scanning posts, reading, comments, reading reviews on facebook and other social media

Our target customers are:
-student
-travelers
-workers
-18+

-University
-Bars
-Clubs
-Restaurants

Through Observational Research

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Individuals/Organizations

online/public places

talking

Busy laura, 35, work full time, everyday, no enough freetime to waste

in the market/ shopping center

face to face with potintial customer// targeted market observation of customer behaviour

My target customers are women and gender non conforming people, ages 15 and up, who wear and are shopping for jewellery.

Jewellery stores (the Bay, Tiffany’s, Distillery district)

Interact with products as a customer myself, document what is being sold right now, at what price, how it is marketed, and pay attention to how others interact with jewellery products, what they ask about, what they choose, how they respond to marketing.

A female adult aged 18-35, employed and educated.

Photo studios
Photo Print labs (I can see what kind of photos they print if they’re using the instant printing option)
Events
The Mall (Can tell what peoples income is by seeing where they shop. For example, The Bay vs. Walmart)

Shadow another photographer
Hang out in a photo lab
Watch families interact at an event
Go to the high end mall (Masonville) and see who is shopping there
Conduct an online market research survey

A female or a kid who loves to relax or play in the bath

Bath stores to see what bath stuff they need for the bath to help them relax

Look for someone who is at a store looking for bath stuff to relax them in the bath or looking for something that the kid would want in the bath

13-45 year old male and female gamers, artists, students, cosplayers.

Scrabblatte, Cafe One, Great Canadian Cards, Graphic Con, Fan Expo, Anime North.

Spend some time at these events or locations

Ramakko’s always get me paracord or clips there

Ramakko’s where I get my Paracord. It is a hunter store and for hickers to i could see my stuff selling there and any outdoor place that like cool or different things.

Is to come to one of my craft show what I am selling. Or watch how I make my Product

Another target customer that I could approach would be Generation X parents with new borns or young children living in communities like London, Guelph, Sarnia, or Strathroy.
Ideally, I would create custom murals for the bedrooms of children that would ideally spawn new customers as parents speak among their friends and recommend my services.

Places that my target customer may be interacting with products and services similar to what I can provide are at large events in London, such as the Modern Mom show, County Home Fest, Boots n Hearts fest, Sunfest, and other local events that are relevant to the services I offer.

Another key place to observe my clients is through entering spaces around downtown that have a wall or large area that I could potentially provide my services to and speak directly with managers on duty.

The best way to observe the activity would be to identify the most ideal time during the day when the space would be busy and preoccupied with the user so that I can maximize my viewing potential to observe and communicate with the most ideal candidates and people at a time that matters.

Married families with children possibly with pets

Facebook ad’s, and other photographers pages.

Instagram Post

Walmart / Malls

Online is easy to monitor engagement and how fast or if it books up.

Walmart I can watch from the door like I am waiting for a taxi and can go during two different times as Valentines is coming up I would assume they would have a Mini Valentines session.

People of Moosonee

Country Style that’s in Moosonee. Northern Store (grocery store)

Going to the business that sell coffee and to observe how many people buy coffee and how many times a day?

My target customers are anybody that interested in lawn care or anybody that does not have time to tend to their lawns.

Some places would include:
Azilda greenhouses -garden center
Home depot/ lowes- outdoor section
Jetties landscape- landscape supplies.

jotting notes about materials of choice.
-asking workers about tips or recommendations.
-reading online forums or threads.
– word of mouth

Men and women between the ages of 18 and 49.

Coffee shops such as Starbucks
Shopping centres
Causal restaurants or bars
Social events like festivals or conventions

Visit the places themselves to observe the actions, gestures, expressions, and attitudes of my target customers.
For example, if I want to find target customers at Starbucks, I’ll blend myself into the crowd by purchasing an item, sit down to consume, and watch the people in a way that’ll make it appear that I’m not paying any attention to them at all.

My target customers are students from highschool to post-secondary.

The gym or local community centre.

Attend local gyms or community centres.

women

cosmetic stores

going into the different shops around town

people who have vehicles
people who dont have caa or road side assistants
owners of auto shops
owner of dealershis

by autowreckers
repair facilities
auto part stores

see how vehicles arrive to auto shops or dealerships

My target market is someone that enjoys consuming honey and bees wax products and also cares about sourcing locally as opposed to buying from large corporate players.

I could find them at the farmers market or a local apiary.
– Heff’s Hives
– Medowlilly Farms
– Dave’s apiaries

I will try to find a seat close to a high traffic area where I can discreetly observe with my eyes and ears. Maybe for part of it I will pretend to be a customer and experience their customer service in person.

Couples and new families

Instagram, jewelry store, and bridal trade shows

Attending trade shows and doing market research on social media

Book readers age 14+ male or female.

Chapters, library, used book stores.

To walk around the store or pick a spot and sit with a notebook taking notes on what my customers are doing (what are they interacting with, what are they uninterested in, their use of technology)

Snowy Joey

Kijiji.ca
Facebook Pages
Craigslist.com
Signs
Mail

Facebooks’ Pixel
Surveys

Young Adult Females with friends

Art Fairs, hobby shops, art supply stores, Michaels classes, Home Decor locations. Other Paint Night Groups

Go to a paint night Group,
stand in the painting isle at Michaels or and art supply store.

musician/artist

the internet, out in public

The best way to observe would be if I was with that person, or if they were telling me about what they saw on sed website.

Busy moms who are working and trying to be the best mom that could do everything for family.

Party city
Dollarama
Luxe wedding & events
Blissful wedding & CO

I could go to stores to observe people. I could also go to the services and do a survey on them

Age 22-29

some cake stores. UWO or Fanshawe College

eat ant watch. Do paper survey

Aspiring female soul-entrepreneurs who are struggling with inner roadblocks that prevent them from stepping into money, magic, power, and a thriving business.

*Ingrid Arna’s facebook group
*Molly Kube’s facebook group
*Free online mastermind classes

To monitor written and verbal communication on posts, videos, activities, and lessons.

Commuters

Coffee shops

Order a coffee and sit and watch

My target customer is a nature lover environmentalist who wants to buy something beautiful for their space, (home or office) guilt free knowing it is helping the environment, not harming it. They like art and can feel good about what they are buying.

Beautiful natural spots would be a good place to meet or observe nature lovers, art galleries, or the museum of nature.

I could go to the art gallery near the landscape paintings and drawings and record the things I hear people say about the artists or their works, personal preferences or opinions. I can also go to the museum of nature and record the same things, except what they have to say about the things they see. (Perhaps get some interesting insights)

My target customer are people in the community such has new comers new to Canada also those in the community who are in need for either a computer repair since maybe it might need to get upgraded or boosted. Those with youth child and adults. Since those are the one’s who mostly use there computer system.
They ether want to set it up.

Some places I would go with is in the churches, concerts and other related events where people would and would need the business cards. That will also help them has well. Going to business networking events has well has helped me a lot where you can connect with different people who different businesses and how there one business has well. Since a lot of people have different computer systems and need it to either to be repaired and need to be fixed. Some of the client’s don’t have a lot of good knowledge about there computer they would want to learn about that service.

The best way to observe this activity is seeing if the different places where I do my advertising and marketing it will help a lot. The different connections has well have helped me a lot, If I didn’t have connections that I will struggle and have a hard time to start and to get customers and clients.

Young black women

Body shop

Beauty supplies

Black owned stores

women aged 25 to 37, dual income, no children but looking to start family soon, considering home ownership soon, attends lots of wedding of friends, often on Instagram, supports local crafters and artists

locally owned coffee shops, bars, restaurants
local arts and crafts markets,
small commercial galleries with a focus on Ottawa artists,
on social media pages of other artists/art selling groups,
professional offices (dental, doctors, etc)

Woman over 25 who love nature and family. They value aesthetic beauty and want to add some colour to their homes.

Art Gallery of Sudbury
Craft shows
Art shows

I’ll bring a friend with me and ask them to tell me what people are doing and how they are acting while they look at art. I’ll take nots. I’ll also scope out the prices of the artwork that are similar to mine and see what other artists are doing. I’ll make sure to have sealed answers and even include the information that seems boring and ordinary. I’ll try to look at the whole picture and ask myself why the customers are doing or not doing something.

Fashionable women

They usually buy the products from family friend or they buy the materials online and bring it to the toiler to make the style they want.

Communicating with the customers

Owner of a small to medium startup in town

At a networking, young professionals event
At a graphic design or marketing studio
At a training/education event

Listen to what they’re saying about their wants, needs, and challenges when speaking with other professionals
See what they’ve talked about with graphic designers/marketers

home owners

In the home if they chose to attempt to break the rock themselves using an expanding grout.

n/a

Those with a focus for alternative fashions, or music festival attendees.

Music festivals, Fetish/Erotica Stores, Rave Wear/Costume Shops, occasionally Kiosks, and Tattoo Parlours.

There is an underground music festival this weekend hosted by some long time friends. Bigger names in the industry will be there, as well as all the established local promoters.

I also believe that heading to some fetish/smoke/tattoo* shop(s) will provide me with the ability to observe alternative fashion-driven individuals shopping more organically.
(*Will be unable to spend a total of 30+ minutes at one shop comfortably, but it is completely manageable to spend a day or two at different shops.)

Individuals that want to record themselves.
Individuals that don’t have the basic equipment or knowledge to record themselves.
—-
Individuals that want to lighten their load and store their equipment while they go about their day, and pick it up only after a certain time.

There’s not really a physical location where you see recording happening in Victoria.

Cinevic stores equipment.

Maybe online, just seeing if individuals are seeking out somebody to record them.

My target customers are female aged 15 to 40 who appear fashion conscious (most likely to follow trends), eat out/ buy desserts often, and like cute things.

Asian dessert shops (bubble tea, frozen yogurt, etc.), bakeries, and cafes.

Visual observation with notes on a notepad.

The construction industry.

In their stores

Pay a visit to the store and act like a customer

Companies – both non-profits and businesses. They would probably have a larger budget, like half a million or more, therefore making the institutions middle to larger with the number of employees. They probably have some younger people who want to encourage a diverse place to be a client and to work.

Ontario- This is required by law
In the UK (especially Scotland) also starting to be required by law, but also a part of the culture

Asking one of the businesses by email to do a phone interview, or by traveling to see.

people who like or know Japanese food

(organic, hopefully vegetarian????)

Food trucks (fish and chips, hot dogs)
Japanese restaurants or shops

visit the places and taking notes
ask someone who likes foods

Dog owners who seem engaged with their dog. Active people and elderly people.

Parks, beachs, hiking trails, pet stores

Sit and watch, walk around the area

Southern Vancouver Island women 25-55.

Local Bakeries, Pedestrian/bike Routes, Where using laptops, tablets or phones.

I can research to learn more about how people, and women in particular engage with electronics but that is not easy to directly observe. I can however easily observe folks engaging with cafes and bike based businesses.

Youth to working professionals, aged 10 – 55+
Geographic location: preferably close to Roncesvalles
Income level of folks living in Roncesvalles:
Youth -> Married parents : mean 130k, count: 1.k
One person households – > 45k, count 2.7k

Very briefly if lucky, a customer is looking for their first guitar at a music store, and asks about music lessons as well.
I feel that looking for guitar lessons/having guitar lessons usually takes place in a private place. E.g. first place most people go is on the web and googling guitar lessons.
Accessing something like a free group lesson for beginners and seeing how others react to being taught the service for the first time.

I think the best way would be to ask of others’ experiences in getting their first guitar lessons and how it is going so far. I can also recall my own experience of looking for guitar lessons for the first time and the whole process behind it.

My target customer is a young female that wants to or already is an activist, even if they don’t typically use that word to describe their work. They have tendencies of overgiving or overwork or simply care so much for their cause that their view of their self’s needs, slowly go downhill. They feel frustrated in some way.

Banyan books in Vancouver would be good. They have a great selection of card decks. Otherwise perhaps a group working with group works? I could also invite a friend to look at tarot with me that is an activist. For example, seeing how Alex Kuhn took in the cards at the beach the other day was very interesting. I think this would be the most accessible way.

To use the cards with them and take mental notes. Later, write them down. I may not get as many observations as I want…. looks like I could also go to ‘triple rays new age store’ and ‘triple spiral metaphysical gifts’

Women 25- 50 yrs of age

while shopping
@events
@malls
@thrift stores
@POCKET (work)
@online through social media
@Youtube

by walking around at all these places and looking around.

The ideal clientele would be vegan/vegetarian that goes to festivals/markets and eat/think consciously.

Vegan/vegetarian restaurants that I could see how my target customer reacts to their products.

To go directly there and take lots of notes, ask questions directly to them about their impressions and comments.

Small businesses with less than 10 employees who do not have an active presence on social media. Male and females aged 44-64 with little social media marketing knowledge. Those who are in a position to purchase marketing services for their business or place of employment.

This is challenging being an online-based business that often does not require a storefront where I could observe the customers. I may have better searching through online platforms to find my target customer interacting with similar services.

Looking through the social platforms of similar online business may give insight to my target market.

18-39 Artists, entertainers, performers who love in metropolitan cities. Work part time jobs and are looking for resources that will help them establish more means of income and allow them to self-manage their careers.

Library, cafe shops, art and cultural centres, online

Going to events, conversing with artists, watching how they interact with others

Females in the age range of 20-60. A diverse mix of those who are financially independent and financially dependent on their partners or families, but regardless, they have the access to money which they use to spend on themselves.

Retail outlets that sell similar products and services like mine (clothing stores, home decor stores, jewelry stores) to get an idea of what they are like and what they value in a business and product.

Attend social events where this target customer is likely to be, to learn about how they act with others, what they talk about, and how they present themselves.

First to observe them without engaging with them directly. Secondly it would be to talk with them to hear their stories about who they are, what they value, what they want in life – all to understand their different needs.

A younger demographic, typically between the ages of 20 and 45, who represent 32% of our nation’s total population, predominantly female, or any gender who appreciates creative/stylish/eco-friendly home decor/clothing and values products that are ethically, sustainably and locally made. Buyers would also value products that are handmade, plastic-free, organic, second hand, fair trade, supports newcomers and all natural, to name a few criteria that I will include on my website.

They could be in early-adulthood and in the middle stages of life, either in school or working, middle to high income, living in a home or an apartment, with or without pets, who are interested in sustainability issues/zero waste living/ethical products/community/nature.

They are higher-than-average income earners, and urban dwellers who are very enthusiastic about consumption, especially ethical and sustainable innovation because they have strong values and morals pertaining to ethics and sustainability and favour purchasing products from companies that uphold these same values, willing to pay more. They have significant purchasing power with a stable income and additional funds (above average income) to make a conscious decision to spend mindfully on products of value to them.

Clothing/jewelry/zero waste/fair trade and eco stores: Stores like Ten Thousand Villages, Terra 20, Nu Grocery Store, Flock/Workshop boutique, craft markets, fairs, farmer’s markets, flea markets

Observing in shop and at markets to see their shopping habits, what questions they ask vendors, what they purchase. I would also post questions in groups on Facebook related to sustainability, zero waste living and plastic-free living in Ottawa to ask them:

– what are their favourite places to shop for ethical/sustainable/local/plastic free products like decor, apparel, cosmetics, cleaning products…? How do they know where to find them?
– how to they choose products based on different criteria (plastic free, all natural, local…)
– do they know of any website or blog that helps them search for shops in Ottawa that offer products that fit these criteria?

Woman, ages 18-35, loves taking baths, self-care is important, needs natural skincare products, eco conscious, loves desserts, loves sweets and treats, young professionals, students, love buying gifts.

Craft shows are great.
Places such as: body shop, lush, anthropology, small craft stores, etc.

Go “shopping” for information, go to any similar product stores and watch how people choose their bath bombs/soaps. Take detailed notes. Buy some products I like and try them out, how are they better/worst than my products. Utilize social media, start a # for people trying your products.

Old people

Best Buy, electronics stores and departments

Watch

Male and females ages 19-45 who use marijuana recreationally and medicinally.

Brick and mortar head shops in designated smoking areas throughout the city, nova scotia liqueur corporation cannabis section.

To visit the described locations

– Young femme-identifying people
– Age 22-32
– Social media users (mainly Instagram)
– Keeps up to date on current fashion trends

– View other thrift shops social media pages for customer engagement
– Urban Outfitters
– Holiday Pop-Up Shops with vintage vendors

– Look at Instagram stories, captions, comments on Instagram and Facebook, including tagged photos from customers
– Slowly “browse” while paying attention to other shoppers
– Engage with other shoppers about the experience, watch how customers interact with shop owners and goods

Pet owners with a keen sense of social and environmental responsibility looking for grooming services that focus on bettering the standard of living of their pets

Competitor salons and pet stores with wide selection. Where one can observe the shopping habits of the target customer.

Walk around the pet stores. Looking at check in services in other salons

Board games players
Gaming players
Millenials
age 14-30

Board game cafes such as:
Table top cafe
board and brew
hexagon
gamers lounge

Visting those board game cafes and observing the staff and customers also their products

My target customer is small business owners who are located in Edmonton.

Farmers market, whyte avenue, small strip malls, pop-up shops in malls.

Visiting any of these places, talking to the owners to see what they are struggling with, check their social media or websites for videos related to there business.

Commuters
Bicycle Couriers (uber eats and the like)

Outside an ebike store on the weekend
Outside an office building near a bike path at rush hour
Outside a McDonalds at lunch

Sit outside, take a prolonged stroll in the store browsing, ride my own bike along bike paths near offices during rush hour.

My target customer are women, from the ages between 16-35 years of age.

Some places that I can see my target customer interacting with products like mine is at Sephora or MAC cosmetics.

The best way to observe this activity is to go inside and try out products and see how costumers interact with the products maybe ask an employee what their thoughts are.

Health-conscious individuals and entrepreneurs

– Grocery stores
– Health aisle in a drug store
– Networking events
– Online

– Read reviews (online)
– Far away (pretend I’m shopping)

Male or female, age 25-45. They have been running their own business and need help as their workload increases. The help they need includes upkeeping their social media, website, emails,as well as scheduling for work & personal life.

OR
” , ” . Someone who is getting started as a entrepreneur and needs help with building a website and general organization to get things done.

Online , coworking spaces, markets, cafes

FS Practitioners, Teachers, Educators

FS programs, Conferences, Webinars, Workshops & Courses, FB groups

Attending programs, events & listening. Browsing FB groups.

22-40 year old male middle-high class citizen who has a family wife & kids with an income that is able to support his family
Has no time to spend time on maintaining vehicle themselves

Mechanic shops
Gas stations
Parking lots
Car care centres
Daily driving
Grocery stores
Canadian tire

Notebook & ask open ended questions to value their time & get their opinion & open new trains of thought

Wombyn of all ages, ethnicities, shapes, and sizes.

Working at Foxy Box – Intimate service with wombyn, providing 1 on 1 interactions. “What makes you feel your best? “
Malls – What stores, articles, styles, etc, are getting the most attention ?
Online store fronts – what articles get the most tread via comment, review, purchased, etc

Always observing

Anyone with interest for Reiki, relaxation message or nails done.

Businesses. Google.

Go in and/or ask questions

young woman, vegans and people with allergies

-Retail Stores (Sobeys, Wallmart, Atlantic Super Store)
-Farmers Markets

In person

Geek culture

card shops, cons and comic book shops

participating in games and observing what is most popular in Ottawa.

People with a part-time or full time job or retired, interested or personally attached to certain clothing type items that they want to keep hanging onto and want repaired. creative types with personal projects, or new small clothing lines looking for local seamstresses. People who enjoy buying second hand, who are ecologically conscious.

fabric stores, beading shops, online on Etsy, visiting local clothing shops, visiting second hands stores,

A questionnaire, interviews, and creating a group online.

Female age 19-33

The shopping mall; some examples include Urban Planet, Aldo, Guess, etc

Acting as if am window shopping as well while making observations

small Business needing their merchandise,duplicated to be sold.famliys needing home products

The Products/Services that Kitsune will be best used is home businesses, restaurants stores,automotive parts,movie production sets,hospitals, medical clinics,schools and universities, colleges, and military bases,malls and Shopping Plazas,toy stores,churches,mosque,synagogues

Watch it either online like youtube or By surveillance,keep notes of what is happening from the businesses, corporations, companies and people working there as well as customers buying,and what merchandise they are buying and looking for.

My target customer are young professionals and or mothers.

My target customer would frequent dermatologist offices, spas and cosmetic surgery clinics.

The best way to observe this activity would be to sit and have coffee in an outdoor patio in Yorkville. There are quite a few cosmetic surgery clinics, spas and other wellness clinics there.

Men & women over the age of 22 that have started working or well involved in their careers. Medium to high income with a better understanding of sustainable and ethical practices in the fashion industry. Should be willing to spend more for less products but better quality & stronger values. Behaviour includes recycling, caring for the environment and a sense of style without impacting the world around them. They are happy to support local brands and give back to communities when necessary.

Nordstrom, Harvey Nichols, Local High-End Shops

Visit the shops and observe the costumers that come by

small/medium enterprise owners in alternative health and wellness, addiction and recovery

the internet, surfing the web, linkedin

google adwords, audience research, see

My target customer is someone with obstacles to healthy eating and wellness. They know a change in lifestyle would be beneficial but cannot make the change happen by themselves or need support/information to make the change stick.

I work at a gym so I can see how those people are interacting
Online communities such as youtube, Instagram
Trial Clients

I work at a gym so I can see how those people are interacting from my office.
I can also do a couple trial runs to see how people enjoy the program

edible plant growers/lovers

Lewis’ fruit trees at farmers market (they sell raspberry plants and other fruiting plants for folks to plant at home). They also offer workshops and services we can observe at.

Edible forest gardens, interacting with gardens and perhaps becoming inspired by what they see

At therapy gardens i.e reseau access recovery garden or nbrhc garden programming

go to the farmers market

tag along with Phil from Lewis hardy fruit trees

interact with people visiting the edible forest gardens and other community gardens

Listen to our friends and family speak about their garden visions at their own home

Young adult, socially queer, passionate, offbeat

Pride, Art fairs, conventions are all shut down due to the ‘Vid.
Downtown Kingston might work

Reddits and social media are useful right now, observing what is posted/shared/liked/commented on.

If I could I would go to art fairs and Pride and watch folk interact with similar products.

For pandemic safety, I’m going to lurk online, and take a socially distanced trip downtown to the main off-beat stores.

Since it’s an organic shop, targeted customers are mostly from that region. However, many younger generation people want to try international food. The shop will be marketed in a way so it reaches younger age group.

Social media has been a great platform to explore new food and organic shops Some of the popular platforms people might be using is, Instagram, Facebook groups based on food and online platforms for ethnic gathering, etc.

By actively monitoring different social media platforms, and marketing the shop.

local people, the buissness is small still and sales are non-issue right now… i will have to expand when i get more honey next year.

there are not really any areas i can view this. I sell “farm gate honey” so there would have to be someone else in my area selling honey and honey products from their house.

Women between 23 & 40 years old, who are interested in natural skin care and are busy

body products or skin care shops

By reading product reviews online or watching people look at skin care products

Our target market caters to all individuals of all ages (preferably 15+, the general age group where individuals will begin formulating a skincare routine). Our brand’s main goal is to be inclusive, universal, and accessible to everyone. Because most skincare brands specifically cater towards women, we are trying to break that barrier because the luxury of skincare and indulging in self-care should be just as accessible to everyone. Our products are designed specifically for those who want a simple and minimal skincare routine. We believe that simple is better as it allows us to be more transparent with our customers about the benefits of certain ingredients and we are able to maximize the benefits of each ingredient (quality over quantity).

Due to Covid, this has given online businesses an advantage. I can definitely see my target customers interacting with other online businesses through social media platforms such as Instagram (a very common one amongst youth).

– poc
– ages 13 +
– looking for organic ingredients suitable for problem skin
–

– instagram
– pinterest
– facebook
– youtube

– comments section

Women aged 20-40 who make at least 60k annual, could be married with children, works in people facing roles, cares about sustainability

Asos
Any clothing retailer aimed at a younger crowd

tracking online pathways
sitting and observing in store

Anyone wanting to avail a service listed on my business website and residing in GTA is my targeted customer

Kijiji
Taskrabbit

Read the reviews left for taskers on Taskrabbit
Interact with the individual who posted the job on Kijiji to understand his/her requirement

Indipendent Musicians residing in Ottawa and Toronto looking to make music their passion.

– Online through Instagram
– Live shows
– At home (I live with 2)
–

-I’m not really sure.
– Maybe Ethnographic research is the best thing for this.

Young to middle aged and wanting to express self creatively
Positive attitude, enjoys going against trends
Live in Edmonton and wears jackets often, supports small businesses, enjoys quality time with friends

Paint nights, small niche bars, wine tours, museums, art galleries, library, my moms salon

My moms salon, attending paint nights with artist friends

Youth to young adults. 15-85 ages.

Sirens & Suzy Shier.

I’m gonna go to the store plaza and act as a secret shopper for about a half hour.

Women (mothers), English speaking, ages 50-70, affinity for wellness and natural products, interested in yoga and meditation (big on self care), located in and around the National Capital Region, dealing with any kind of chronic pain disorders and/or general discomfort.

Craft shows, in online shops, at malls

By going to more craft shows, browsing various online shops similar to what mine will be, and going to malls more often.

Young adults who are just about their start their career but are also looking to find different ways they can create an impact in the world they live in. Unlike their peers, they have an inkling to start their own ventures and businesses.

In social media, especially on a very graphic platform like Instagram. Because we are going to an era that’s becoming more and more reliant on the digital space, getting your business in front of a wider range of people is cheaper and more accessible.

There’s also LinkedIn where newcomers are starting out to build out their professional network.

By being consistently active and and engaging with said people and individuals.

– occupation: high school students aged 15-18
– North American (Canadian or US based)
– inclusive group: any student; race, religion, culture, background
– mature student of any academic/ethnic background – maturity/behavioural/personality test will be given prior to match
– GOAL => Income: paid internship opportunities for eligible students with parents in low-income brackets
– students can be matched with paid or unpaid intern otherwise and program is based on participation and outcomes
– requests for accommodation can be made available for students requiring additional mental or physical support
– mentorship and check-ins will be available
– interested in participating
– positive attitudes
– understands the importance of becoming a dynamic individual and why they should start to diversify their professional profiles during teen years

– Social media
– App Store
– Google
– Job search portals
– Other Government funded/ sponsorship groups

– use analytics tools and software to observe and compare data and trends
– predictive analytics/AI
– data mining
-Tableau software
– perform organic searches
– offer more survey/training modules to potential consumers
– include focus groups and offer community engagement (parents, students, teachers, sponsors, corporations, professionals, government and other stakeholders)

ages 18-40, city dwellers, working professionals, students

Social media, blogs

Social media, blogs

Age 22-35
Men/Women (Mostly Women)
Cares about decent quality, art/style, trends
give gifts (special/unique/customized ones)
single/ boy|girlfriend/ recently married
like traveling
fit/go to the gym
Working full-time | Students and working part-time | international students (e.g: NGOs, Fintech, Banks, Startups Government, museums?)
hike
Volunteer (Uni/ Rotaract/ Global shoppers/ AIESEC)
Have side business
Fair, honest, support equal opportunities
Appreciates diversity
Fed up or racism and unequal opportunities
Does Not like dealing with very big corporations due to their corruption and different scandals involving racism and inequality
Like supporting small businesses and local artists

NOT:
Age: -18 (Too young to be independent) or 40+ (Will rarely be following the trends + other priorities) > Focus here

Online/ offline stores

Go to stores that sell similar products + track/ monitor online stores

Middle-senior management at businesses and non-profits who are trying to create o improve their giving/philanthropy/fundraising programming. Probably age 35 – 55 men for businesses and women for nonprofits. Higher education and middle-high income. High expectations.

Business 2 Business. Networking, online. hiring consultants/contractors. Engaging with nonprofits.

Reaching out and engaging with potential clients. Attending networking events.

25-45 years old
Married/Common Law
Kids or no kids
Self employed full or part-time
Might still have a job aside from her business
Small Business/Blogger/Influencer
Busy lifestyle. Strives to be healthy, active and productive.
Philanthropic values
Kind, giving, hard working
Runs her business well but often runs around stressed, does not sleep much

Instagram
LinkedIn
Facebook

Joining Online Communities – Lots of Facebook groups full of strong, women entrepreneurs who wish to connect with VAs and get help running their business

We cater to women of colour, everyday makeup lovers, beauty influencers, women of colour who suffer with sensitive skin

Sephora
Beauty supplies stores

observing people at a sephora location

Working adults.
Stopping in to grab breakfast and a coffee on their way to work.
Coming in to buy their lunch during their break.
Grabbing a snack on their way home from work.

Any coffee shops in the Valley, especially those near the Union Bay area.
-Royston Roasting Company
-The Brew Coffee House
-Carderos
-Bean Around the World
-The Grind
-Weinbergs

-Go to coffee shops early in the morning during the work rush to observe
-Eat lunch at coffee shops to see the lunch hour rush
-Spend time at coffee shops in the late afternoon to see how many people come in on their way home from work

target customer

some places

best way to observe

18-80 years of any gender and ethnicity, who are spiritual and environmentally aware/friendly, or just generally enjoy crystals and candles.

*Occult shops*, Chapters, Bath and body works, health shops.

To ask others in my business, or customers of similar services.

People who have dabbled in a market and have made a few sales, but who now want to turn their “hobby” into a FT business venture, and who need some assistance (financial and otherwise) to do so.

My target customer is aged 30-60. They have ample discretionary income, think of themselves as an individual and appreciates fashion. My target customer likes to be unique. They have an eye for quality and appreciate hand crafted items.

-Fine Jewellery Stores
-High end retail stores
-Nordstrom’s
-Bridal Shops
-Online retailers

-Go and pretend to shop. Bring a notebook and write down observations.
-Go to online shops and click through site as if I were going to purchase something. Take note of what kind of website they use, what they use for payment processing, how they describe and photograph product.

Women and men between the ages of 18-80

Shopper Drug Mart
Sephora
Mac
NYC
Bath and Body Works
The Body Shop

Enter the store and obverse people and the products they choose. Pick up the same product and read what drew them to that product.

Men and women between the ages of 20 – 50, who are suffering/dealing with mental illness or struggling with their mental health, and are unhappy with their current lives, and are open to guidance/help in doing so

Coaching companies, coaching centers, seminars, mental health groups/events, coaching events or talks, life coaching retreats possibly. (*noting that this may be difficult with the pandemic going on)

By being in an at least somewhat social setting, where I can interact with people/ watch them, perhaps videos? (but I am unsure if that counts)

LGBTQIA+ folks with mental health challenges

Since it’s not really possible to observe people in public because of the pandemic, I thought I could observe people acting in online settings, such as LGBTQIA+ forums or the SFBO discord. I would also be interested in watching some queer documentaries, that might provide insight into some of the queer identities I’m less familiar with.

Using a pen and paper to write down my observations, I could set a time to observe forums, Discord or other online groups to see my potential customer base interact in real time without having to be in in-person spaces, which isn’t feasible right now.

People who are online using socials and small businesses to shop.

People who shop homemade. Like unique and creative.

I can find them all over etsy, people who have other’s item saved in their carts or follow those shops.
Instagram followers and people who tag homemade items.
Facebook pages.

See who people follow.
Are they sharing certain things to their stories.
Look at previous purchases people make. (through their pictures)
Watch hashtags.

The ideal customer is the deep thinker and the idealist. My client makes every purchase with thorough consideration to the craftsmanship and integrity of the product. The client is the university student with high ambitions who wants their briefcase for their first internship to be the very same bag their eldest child receives upon graduating high school, or the hip elder who is interested in learning about the process of creating a piece of functional art. The client is environmentally conscious, free thinking, open minded and sees each day’s choices as having long term effects and values.

The age of our target market is between 25-65 years of age. Individuals with buying power and are comfortable in spending the money. However, the primary age target are of ages 25-30 years, young adults who are comfortable yet do not have children and are making purchases for themselves. The secondary target is of ages 50-65 years, individuals whose children have moved out, are employed, are comfortable financially and want to pamper themselves.

Online Market.

Primarily Instagram for more in-depth engagement as a follower. Actively learns about the business, and wants to feel a part of the community and feel more intimately connected to the business owner.

Secondarily Pinterest for discovery of a vast-array of unique and popular goods in a multi-faceted, photographic landscape which is curated by an algorithm. Good for preliminary searches and quick discovery to be followed by more in depth exploration.

Facebook is less popular by is used by my demographic of individuals 45-55. High disposable income, established and are confident in the type of purchase they want to make.

In-Person
Artisan markets. These can be trade shows, local-supporting retailers and farmer’s markets. This attracts a wide array of clients, primarily 30-45, female, and are intrinsically there to support smaller businesses knowing they will have to pay a higher price point.

Active on social media. Determine what receives the highest engagement.

Experiment with different pillars of marketing, copywriting and approaches to photos on social media with micro-cost paid ads. This helps to determine what gets the highest engagement, the most shares and ROI on marketing initiatives.

My target customer is folks looking to fundraise for or add another revenue stream to their organization, school group, nonprofit, or grassroots cause. My target customer has an audience of their own to whom they will sell merchandise in order to raise funds for their cause. My target customer is too busy to set up or organize a web store on their own, and will ask for our help with design, production, promotion, and/or order fulfillment depending on their individual needs.

Physically, not that many places, but online there are plenty. Folks are often peddling tee spring or other direct to garment drop shipping places. I can observe these interactions on facebook, instagram, and the websites itself. There are also a few orgs with their own online stores I have checked out.

I think just looking around on the social medias, to see who is using which service(s) to sell their work and why or why not. Often folks will even post about their reservations or frustrations with certain companies they work with publicly, or have conversations about it in the comments.

Gem shows, small business events /,vebdor shows, small business social media platform.

Attending other live sales/events online,veiwing there shop to see there similarities or differences.

Teens and Millennials

Makeup shops available online and in stores ex. Sephora, Mac, and beauty boutique at Shoppers Drug mart.

To jot down notes of customer’s behavior; how long they look at products, why they picked up a product or didn’t etc.

people who like art and visual ideas

Instagram
art website

art markets

high quality photos’
show who the work has been done
advertisements’
communication

– teenage girl
– likes/enjoys reading and writing
– wants to become organized
– an organized person
– a planner
– girly girl aesthetic
– journals/keep a diary
– in school

– mall
– Christian bookstore
– Chapters (bookstore)
– Dollar Store
– Muji (in the mall)

– window shopping
– acting as a browsing shopper
– taking notes on my phone

aspiring metal vocalists and voice actors

online – youtube, twitch, etc.

check the comments sections and search online for people in communities

Latte Life: women, 19-34, living in urban areas, $91,000 income

Frank and Oak, Front and company, open-air markets that sell clothes

Pretend to be a customer and observe their activity, what they are drawn to, how they react to prices, etc

Luna a 37 year old mother of two who eats a plant based diet.

Farmer’s Markets, grocery stores – limited in a Covid world.

Attending a market or now with covid perhaps looking at which products or brands she follows on Instagram.

Young adult, active lifestyle, health focussed

Organic grocery store, garden/plant stores, parks, outdoors activities

Go to a store and wander around, notice what people are looking at or buying
Go to WholeFoods or Pomme and observe what people enjoy purchasing

Summer tourism – boaters & ferry folks (access through the whaletown ferry + Cortes bay boating + possibly the Gorge boaters)

40 y.o., motorised vehicle (land or water), with currently limited kitchen/groceries access due to travel mode, wanting fresh goods, island hopping, comfortable budget, willing to spend money on local food if it’s good quality, looking for a place with good atmosphere or view to sit down for breakfast, or take stuff with them for lunch, using google maps or word of mouth to find a good place, wanting to explore the local area by eating their local food, to ‘treat’ themselves. Wanting a sweet treat, lunch item and something savory.

The local general stores (coop+gorge+squirrel cove+refuge cove)
(accomodation: Marina+RV park+Airbnb+bnb+Smelt bay camping)
Farmers markets
Local bakeries in Halifax (Two if by sea Dartmouth, LF Bakery Halifax? no tourism right now due covid restrictions, impossible to find them!)
Refuge cove gallery+café
The Gorge restaurant The Floathouse
Lund bakery Nancy’s

sitting by the marina or by the entrance of the coffeeshop and watching how do the boaters to decide to come in, how many, how easy was it for them to find the place, how much they bring back with them – and ask local staff what were they asking for or wanting to buy
Observe what are the best hours for sales – is breakfast strong? Is lunch offer big enough for them, do they miss vegetarian option or gf option or such? Are they often thirsty, asking for water or some healthy nonalco bev? How long do they stay and do they more eat there or take out?

Women aged 20-40, interested in art, fashion, nature, collecting…

Simons, Boutiques, Markets, Online

To go into these places and pretend to window-shop while observing, or sitting on a bench with a coffee watching what’s going on

Someone conscious to the environment and a foodie

At farmers markets

Go to as many as possible

Content Creators
-specifically in spirituality and divination (tarot readers etc)

Social media
-instagram
-youtube

reading the comment section
observing their content

Working people in white collar jobs, most likely downtown or in high density business areas

Farmer’s markets
Outdoor food halls
Night markets
BIA events

Go to these markets and observe activity with different stalls

Curious foodies who are eager to learn about different food cultures. Aged 20-40s with average income

Grocery stores, farmer’s markets and online stores

Going to speciality grocery stores, looking at similar businesses social media engagement

– WOC, specifically black woman

– Checking online: Black Facebook groups, Instagram, female empowerment groups/pages?

– Go into the Facebook groups, check pages(business acc) on Instagram and see what the comments and responses are.

Musicians, Writers, Small Business owners

Concerts, arts festivals, Film festivals, networking groups, Streaming sites

Interviews (in person and recorded), streaming site data, online groups

Someone looking for art

In galleries

Online

South asians in toronto and GTA
Vegan
People looking for plant based healthy snacking options

Small asian retail stores
Amazon
Facebook marketplace

Survey to see what products are more in demand

– Anyone who cooks

– Grocery stores
– Youtube
-Social media

– Surveys/polls
– Note taking

Pet Owners

Pet Markets, Pet stores, Pet daycare

interaction when at locations

My Target customers are families and/or individuals who enjoy outdoor activities such as camping, boating, 4-wheeling. Also car enthusiasts would be another potential customer. Ideally, these are people who enjoy these activities but live in an apartment or dwelling where they can not store these items at.

The Lake
Camp Ground
Car Shows

By doing the same activities…… camping, boating or attending car shows.

My target customer is cat owners in their 30-50s, middle-upper class, take 2-3 vacations a year or have a cottage

-Other businesses who offer pet services

-Going to a competitor who offers pet services and observing the customer’s needs, interactions with the staff, what they are satisfied/unsatisfied with etc.

Target customer is a small business intent on creating a good relationship with the community they are in, and creating a safer space for their staff and clients.

Community organizations, recommendations, client or employee experiences.

Engage with the businesses and management visit this business, shop/stay there, observe as a customer.

age 18-35 artists and entrepreneurs who require video marketing services for promotional or artistic needs

artist profiles and business profiles, watching music videos and video content for target clients

internet/youtube, social media platforms

Post highschool adults aged 18-39
Active
Cares about finances

Cafe’s
Libraries
Bank

Look for the ordinary instead of extraordinary.
Find, watch, observe & take notes

Parents/caregivers
-mostly female but male or nonbinary are welcome
-medium to high-level income
-single, married or common law
-Living in Nova Scotia or Canada
– Values personal development
-continuing learner
-engaged parent
-postive attitude
-open mind
-wanting change in their parenting

-> Public Library
-> playgrounds
-> childrens stores

-> write notes while observing
-> be objective with observing
-> look for ordinary

*Rescue* dog owner – any dog owner interested in training or suffering from any behaviour struggles.

Dog park, dog walks, pet store.

Watch, listen, and occasionally ask pertinent questions.

Young adult, artistic, open to change and equality

Online reviews?
Surveys
Questionnaires

Online?

Mothers

Hospital gift shop
Children stores
Maternity stores
Facebook groups

Go to these locations
Join these groups

Art lovers that enjoy seeing and viewing great pieces of custom art, such as paintings and airbrush art.

Art Galleries and Libraries.

Notepad to record notes.

Upper middle class, educated, environmentalist, cultural art collector

Art gallerys, museums, retreats, gift shops,

Visiting those places for 1hr + during peak hours

Cosplayers/Performers
-creative people

-Theatrical supplies store (Malabar)
-Cosmetics and hair store (Cosmetic World)
-Costume store (Theatrics Plus)
-Etsy cosplay stores

-Read comments on the Etsy store
-Spend time by the hair accessories and wigs sections, observe anyone coming into that section
-Take notes discreetly

Parents of children in public school, between the ages of 6 and 14

After school sports or music lessons, camp, local community programs

Survey

People in the perinatal period (pregnant/postpartum/post-loss). People in their ‘childbearing’ years who are pregnant or planning to become pregnant.

There are no places that I could directly view clients receiving similar services that would not be a breach of privacy. However, La Leche League meetings may accept me as a birthworker Parent groups on facebook where sometimes people discuss/ask questions about their pregnancy and postpartum period.

At La Leche League meetings, I could sit in and listen to parents talk about their lactation experiences/questions. In parent groups, I could look at what people are posting and where they may need support in their perinatal period

My target customer is a female smoker who likes products deigned specifically to her personality

Gift shops, Smoke shops

Join a “sesh”

Small businesses

Online marketing and promotions from social media platforms
Production companies that specialized in high quality, television content
Agencies and hubs that employ ‘actors’ for work, or marketing like digital

Through social media and its platforms
In person on sets

Anyone in need of assistance with housekeeping

Online groups (mama group, South Windsor Watch group, etc)
Out and about.

To engage with potential clients.

Mothers, women with children

Mall
In a childrens clothing store
In a childrens toy store
In a thrift store

sitting and watching them from somewhere in the mall/store or out front of the store in an area where I can see their actions

Everyone

Beauty Supply Warehouse
Shoppers Drug Mart
Other hair and beauty stores

Quantitative and qualitative data – research on number of visitors at these stores

People who want to reconnect with thier cultural heratage

People who respect and admire the culture they are buying items from

African import store in my neighborhood.

Peruse the store and casually watch costomers

Residents of Azilda ON.

They would mostly interact through, online marketing, social media, google searches, through the mail using rack cards and flyers in our local stores.

Through google stats and asking local businesses for feedback on the marketing. Also the amount of call / contact volume.

Non-profit organizations & small to medium businesses

Conferences
Research events
Events hosted by similar businesses as mine

Joining as a participant

Trucking companies

Anywhere, on the road

My target customer is a young working professional who lives and works in the city. Female young working professionals, ages 20-35. Employed in full-time in corporate jobs. Digital nomads, enjoys hybrid working environment. Values independent lifestyle and needs intellectual stimulation that is different from the day job.

Social media is where the young professional “scrolls” in their free time. Mostly Instagram Reels or TikTok. Digital consultation.

See what people are commenting on and how people purchase new products. For example, people purchase “non-unique” items if the poster is an influencer or someone they have “followed” for a long time.

Libraries

n/a

n/a

3. Sports Fan Brent-He is a well educated, second generation in Canada//the USA. He is an urban professional, in operations, finance, or ad marketing. He lives in major cities, and their surrounding metropoles (I.e. the GTA). He is a moderate to big fan of sports and is well aware of the benefits of owning sports memorabilia and more specifically, sports trading cards. This makes him prime for selling our product to, as he is already primed to purchase similar assets, and Slapdown’s product would act as a replacement. Also, Sports Fan Brent keeps his ear to the streets by listening and watching the who’s who of marketing and lifestyle such as Gary Vaynerchuck, and other high profile executive entrepreneurs. This allows him to be reached easily, with cutting edge marketing tactics. He casually dates and makes between 50,000 and $100,000.

-Trading card shows/Conventions
-Trading card shops
-Sports games

By watching, listening and discreetly taking notes.

– 18-25 years old
– <$40,000 Yearly
– Interested in skater/streetwear fashion

– Skatepark
– Coffee Shops
– Stores that sell similar items (Boathouse, Footlocker, BSE)

– Skateboard at the park
– Social media
– Due to covid I cannot sit inside places and observe, going online is my best resource at the moment

Young to middle aged People looking to have a good time & for an escape from their demanding work week.

In person while attending an event.

On a social media platform.

In person would be the most effective way to observe this activity.

– Male youth 18+ living in Toronto and the GTA

– Community centres
– Open mics
– Cafes
– Art expos
– Curated events

To participate in the activity. Get an understanding of the people you will be networking with and providing your service too

– Someone who wants to purchase colourful clothing
– Purchases sustainable clothes
– Someone who is into latest trends
– Someone who tall, petite or plus size

Social media.

I can conduct market researches, look at social media analytics and engage with my audience on social media.

My target customers are artists.

at other recording studios.

The best way in this era is to observe this is by seeing what they post on social media. (Not stalking but taking note)

my target customers are independent artists, entertainers and entrepreneurs looking for video production, graphics and help with their branding.

Music Recording Studios, Live Event Venues, Pop up Shops, Showcases, Charity Events, Networking Events, Listening Parties & Rehearsals

the best way to observe would be to go to these venues or types of events and observe the atmosphere to see all the things that happen at these events so that I know how to make content that promote these events as well as what my customer is doing at these venues and why it’s important for them to be there.

-All Genders. Male, Female and otherwise specified
35% female
54% male
8% non binary/3% not specified
-ages 18-44 have the highest listening percentages for me
the most listened to age group is 28-34 with 27% of my listeners being from that age group
Under 18=3%
18-22=18%
23-27=23%
28-34=27%
35-44=18%
45-59=7%
60+=4%
-Martial status could be of any category. Single, Married, Common-law, Widowed, Divorced etc.
-Canada and the USA are my top countries, so North America as my primary geographical location to target but the other top English speaking countries that are prime to target through research are: Austrailia, United Kingdom, Ireland and New Zealand
-My customer could come from any type of job or income level, occupation, at any stage of life having any vast list of values or attitudes. My customers come from any and all ethnic backgrounds and health conditions range from dire to fit as a fiddle.
-My Customer is anyone who listens to music and is willing to take the time out of their day to listen to my mine.
-My customer is anyone looking to record Audio and visual, or in need of a rehearsal space.
-My customer is anyone who doesn’t have access to transportation or a local studio available if they’re in rural areas.

-Facebook
-Youtube
-Instagram
-TikTok
-at shows, events and festivals

-Online on my customers social media pages
-In person hearing what type of music they listen to
-at events, shows and festivals

home owners and small businesses.

residential contracting

by working along side of other landscaping companys.

Middle aged professional working in health care

Not sure when I would see this occurring

I would need to ask them about what happens when they interact with people with EDs

women in their late teens to early thirties, located in Nova Scotia.

Low waste stores such as the tare store, local health food stores, drugstore beauty section, sephora.

Going to the Tare store or stores like Eos to ask questions of customers shopping in the beauty section.

Business owners or people who want to start a business

At restaurants to start for TEB

Go to restaurants

Dog owners dropping off and picking up their dogs for grooming.

Grooming salons – PetSmart and PetValu are the busiest and easiest places to observe unnoticed.

Local small businesses tend to be more intimate, quieter and have a calmer environment.

Go to each store and ‘browse’ near the salon to observe unnoticed.

Crystal, The Beginner Student 18-35. Familiar with some spiritual concepts or yoga. Mostly due to new age. Woman or non-binary. Single and looking for their twin flame. In a relationship but it isn’t working out. Happy in their relationship, but still figuring themselves out. 5,000 – 50, 000 salary. Having an existential crisis; feeling lost, stuck, or like they’re having a(nother) spiritual awakening. They are convinced it’s a spiritual awakening. They seek spiritual community and are very open to everyone who comes their way.They want to expand their altar and/or spiritual practice through tools, physical or intangible. They want to attend courses to expand their knowledge. They want to practice in community and make new spiritually-minded friends.

The Curious One 30-35: woman, man or non-binary. all marital statuses. 30,000 – billionaire salary. Has gone through 1 or more hardships and are at a turning point. Beginning to question their decisions in career, love, and the world around them. Likely have responsibilities like children and/or pets. Having an existential crisis; feeling lost, stuck, or like they’re having a(nother) spiritual awakening. They want to start on their spiritual journey, feel a connection to the divine and to nature already. They want more education on spiritual concepts, have begun to try yoga, probably have an injury from something previous, and are seeking someone who can work with them. They are not ready yet to buy physical tools, aside from crystals and books. But will pay for a yoga membership and try a spiritual course. They’re curious about if there are others like them, and would like to make friendships with similar-minded people. They are willing to pay for private sessions.

Web3 Discords/DAOS, Instagram, Twitter, wellness events (virtual and online), yoga studios with younger people in them, metaverse. Friends of the family. Neighbours. Friends of friends.

Tell everyone I know what I’m currently doing with my yoga business. Hint a them that I am offering private yoga sessions. Be excited about my business as I talk about it to get them interested. Give people I meet my business card.

It would be best to interact and make friends in the DAOs. Create my own wellness DAO, and take part in events. Seek Yoga and/or spirituality events.

Youth aged 12-24, within Ontario.

Volunteer Toronto, Volunteer Peel, Volunteer MBC, Helping Hands, Rise Helps, etc.

Survey them to understand what services they inquired about, how the experience was, what was missing, how long they spent exploring, what interest them, and how they discovered this place.

20-38

animal lover, nature lovers, activist

Mall, market, Social Media

sit in a mall and watch their shopping patterns and habits

sit in a park and observe how people interact with nature

visit climate action rally and observe their needs

My target market is likely to interact with similar products in a shopping mall. At the mall, they could check out a variety of stores which carry athletic wear. They are relatively young, athletic men who are fit and confident in themselves.

The shopping mall is probably the best spot to see them, as this way I could view a variety of stores and see which locations are busiest. Perhaps this could teach me something about the shopping/purchasing habits of my target customer.

To drive to the shopping mall and hangout. The local mall here in Peterborough could work, but it is smaller than the mall back home and less busy these days due to the pandemic. Perhaps the Scarborough Town Centre or the Eaton Centre in Toronto would be a better bet to gain insight on their habits.

my target customer is grocery stores, subway/train platforms, airports, strip malls, large malls, local high traffic events like the buskers, caribana and pride parade.

the GO subway platform has a similar service provided by POD located inside the station and certainly has to be found as it is hard to locate at our local union station they have 2 machines a larger one and a smaller wall mounted one. my machines would be mounted on the buses themselves or at entrance ways and potentially would not have to be located.

i find i get the most answers posing as a potential customer for my competition or staying near the machines at the station and asking potential customers questions.

A person with damaged hair.

Hair saloon
Beauty supply stores
Grocery stores

Walking around looking at their hair

REGION:
City of Toronto, Ontario, Canada

DEMOGRAPHIC:
Females 19-34
Middle to upper middle class
Student or graduated from university
English speaker

ATTITUDE
Health conscious
Consumes wellness (fitness, diet, plant based, keto, yoga, mindfulness) content on Instagram, TikTok, Pinterest, YouTube
Prefers ethical brands (carbon footprint, zero waste, living wages, local)
Shops at health food stores (Whole Foods, The Big Carrot, independent)

The ice cream sections of Whole Foods, Herbs and Nutrition, Qi Natural Foods, The Health Shoppe, The Big Carrot

Observe the ice cream section from an isle nearby

– Women, aged 18-46, with an invisible, physical chronic illness
– (Aspiring) Small Business Owners
– (Aspiring) Entrepreneurs
– Passionate, Resilient, & Fed Up (tired of not going anywhere)
– Desire Progress, Hopeful, Haven’t Given Up
Desire to provide for themselves financially through a passion of theirs (selling art, handmade products, clothing line, virtual assisting, freelance writing, designing, or developing, and many other work that’s accessible & suited to their specific needs as someone with a chronic illness)

– Online FB support groups
– In-person support groups
Therapy sessions

– Searching for a FB support group and joining to see how people engage each other, what people seem to enjoy and dislike, etc.

20 – 40 year olds

Farmer’s Market

Roaming and interacting with consumers and other service providers

hw

hw

hw

Girls/Women that want to buy peel-able nail polish

Boutiques
Shops that sell make-up or jewellery

Viewing
Researching

People who enjoy everyday luxury items, people who enjoy shopping, creative people, people wholike jewelry, people aged 24+, people with eccentric and varying taste.

Magpie jewelry, small boutiques that sell jewelry, the jewelry section of a thrift store/winners, malls, etsy reviews, comment sections of jewelers on social media

by visiting a mall and sitting close to or shadow shopping inside of the stores, reading comments on the posts of small jewelry businesses

The People Of Toronto – The Customers who will come to my bakery.

In my bakery, downtown, in Scarborough

Walk in, walk on a sunny day, take the train down town, take the bus there to the location

My target customers are all women. My jewelries are unique and I am sure that every woman will like them.

I can see some websites and search for people who sell jewelries and also I can see some Turkish jewelry shops and ask them about how they could get to there.

The best way is to search more and try to find ways how to sell my products.

women age 15-70

on instagram, social media, goop, poosh

look at the sites and social media and the responses and the talk about these companies.

my target customer is anyone aging 14-60

beauty section in store, online, and hair stores

bye looking online

South Asian bride, typically but not necessarily between the ages of 24-32

Wedding conventions and social media (they interact and network with other henna artists), during consultations with wedding planners, during other cultural events (bride inquires about henna artists during Eid or Diwali henna). Henna stations are rare but can be found during holidays in South Asian beauty parlors

Observe brides where you are invited to the wedding – ask friends of brides how they managed the process of getting a henna artist and their timeline to the wedding

House of arts target market is the artists, event goers, healer and the good hearts that come through. They care about what they consume, purchase and support. Our target market prefers, ethical, authentic, and cultural products that serve rather than feed capitalistic consumption style. House of arts events are usually sold out with 50+ attendees ranging from 18 to 70 years old, mainly women but have had a few men recently.

Artfairs, Entertainment events, Farmers Markets, and Shows

Watching what they buy, how long they spend looking at a product, are they fans or window shoppers.

Residential property owners
Residential property lessee

Kijiji
Remax

Contacting real estate agents

testing

testing

testing

Owns and operates a business that identifies as geeky and or creative
Has been running their business for some time, but has hit some roadblocks
Needs assistance with ongoing business tasks, such as marketing, social media, branding
May or may not have experience with marketing themselves
Attend convensions
May be considered “alternative”
Live in or around Edmonton area

Online
Conventions

Lurk online
Watch them at conventions

middle to elder aged individuals looking to resell or renovate their homes or properties

rona, homedepot, lowes and paint stores

figure out where they get frustrated or confused and make it a selling point

My target customer ranges from the average Joe wanting to accentuate their style, to a professional wanting to show off.

Yorkdale mall, Yorkville, or Bloor st w. between avenue rd and young st

The best possible way to observe this activity is walking past the designer stores while observing inside of them. There is no way to walk inside the stores unless I’m buying something.

Another possibility would be for myself to make a expensive purchase (for me) and see how I can improve.

Lifestyle of health and wellness

Farmers markets, cafe, wellness shops

Sit at the farmers market and observe or asking questions to a person ordering tea at a cafe

My target audience is generally anyone looking for guidance and support through their personal and professional development. Since we know that self-growth is a lifetime commitment, people of all ages, genders, and ethnicities are welcome to engage with our app.

However, FollowUp will generally target individuals between the ages of 14-35 with mental health or wellness challenges.

Mental Health Clinics
-CMHA, CAMH
– Hospital departments
– Agencies
– Support groups/Rehabs
-Healing Clinics

Schools
-High school
-Colleges
-Universities
-Tutoring (Kumon, Oxford, etc…)
-Libraries

Wellness Spots
-Spas
-Yoga studios
–

My observational research plan was to closely interact with people struggling to maintain positive well-being and those who need support and guidance on their journey. When determining where to conduct my research, I figured that mental health agencies would be an optimal place to observe the specific challenges people are facing in their journey and with their wellness needs. With that, I become employed at a mental health agency and worked as a peer support worker for individuals with various mental health diagnoses. The mental health agency used holistic methods as treatments for the client, and my role included using holistic methods to provide support and guidance for the challenges that they were struggling with.

Through my employment, I was able to work closely with my target audience and ask questions that provided much insight into the core root of the challenges in their personal and professional growth. One of the services I was expected of me was to provide weekly 1:1 support to evaluate my client’s growth based on the solutions I provided them and asked them to use to utilize. This was very insightful because it provided me with the opportunity to see what worked from what did not work and also provided me with the opportunity to further investigate why the solutions did not work and create other solutions that could help the person.

During my employment, I was also expected to develop, coordinate, and conduct a support group for people struggling with addiction challenges. This provided me with the perfect opportunity to research the effectiveness of the eight dimensions of wellness.

Aside from my primary target audience, I was provided with the opportunity to work closely with agencies and do outreach community engagements. In addition, I was provided with the opportunity to receive training that align with the business mission and objective, along with the knowledge to find additional solutions and use the teachings to support the clients, which, as mentioned previously, allowed me to see which solutions were effective and why the other solutions did not work.

Mom’s
Aunts
Grandparents
Dads

No where

I’ve asked strangers and friends

Women aged 18-65 who are into holistic wellness and spirituality.

Other events, markets and competition’s website.

In-person or digitally

My target customer is someone who either owns a business that uses trailers frequently like a Construction Company , Contracting Company , Trucking company and Farming or someone who has and uses trailers in their personal life for purposes like Recreational powersports , Racing or just their own day to day activities. My target customer would likely be between the ages of 18-60 and live in a rural area.

Due to not having competition in the market there is no places currently that would carry my products but some places that I could think of that would be suited would be Farm supply stores , Auto parts stores , Trailer Dealerships , Truck dealerships , Powersports dealers and Shop supply stores like princess auto.

Look into the different categories these stores might carry and see how well these products would match the categories this store carries

Young adults

Specific stores in the mall

Paying attention to customers while strolling around stores

Millennials and GenZ women

Primarily: Instagram, TikTok,

Others: Etsy, Pintrest, some rare shop designs in h&m?

follow those accounts

Young adults
Parents

T.A.N. Coffee
Gerrish & Grey
Boardroom Game Café
The Deck Box

Walk or get a ride there and spend an hour or so observing behaviors

King’s Coop Bookstore – bookstore geared to university students
Trident Bookseller and Cafe – used bookstore and cafe
7 Bays Cafe and Bouldering – one of Halifax’s few late-night cafes

King’s: I will go browse their shelves for 30 minutes on a weekday afternoon, ideally between classes.
Trident: I will go to work there for an hour on a weekday early afternoon; are people coming mostly for coffee or books or both? How long do people browse the bookstore? Are they sticking around or grabbing and leaving?
7 Bays: I will go work there for an hour on a weekday evening and observe who comes in, wether they’re doing solo work or meeting with a friend, wether they’re students or professionals, note their age, gender, etc.

Lonely persons that have income. Persons that would like to chat one on one. This could be done while commuting home not taking any time away from the person. Person that are isolated, working from home or not working and staying at home.

Psychic readings, live streams, meetup virtual groups, virtual peer support groups, Dating sites, I keep coming back to the scamming because it is heart breaking to me that so many are being catfished this was the reason for adding dating sites. Artificial Intelligence Friendship Bots.

I am in peer support groups for mental health. Time is limited for a check in or check out. It is based on mental health tools. I did not feel comfortable going to virtual meetup cam group. I was catfished in the past from a woman who I kept seeing in chat groups that I was in. She claimed to have cancer. . I ended up driving 8 hours to where she lived to find that she was not ill at all.

see business plan

see business plan

see business plan

My target customer is women between the ages of 24-44, living in a city, who appreciates the artistry of handmade jewelry, wants to feel ethically good about the purchases they make, and either: wants to express themselves & feel unique through their style/fashion, or wants a custom piece, or is looking for a gift.

Markets, gift shops selling handmade products, instagram

At a market to just sit quietly and observe

Eco conscious buyers
people who visit or live in downtown hamilton on thursdays
people who need gifts
people who need home decor
people who like self-care products
people who support small business
people interested in urban agriculture
people who want natural products

Hamilton Farmers Market
Art Crawl
The Pale Blue Dot
Planted on Locke
The Candle Shoppe on Ottawa
Durand Coffee
RBG Gift Shop

attend art crawl
visit the shops
dine in at the coffee shop
can view the farmers market from the Central Library.

women-owned small business owners

Nowhere, I want to open a bookkeeping and CFO firm and you can’t really observe these as it’s all held privately or through zoom calls.

No option

Age: Typically aged between 18-40, although it could vary.

Occupation: They are professional athletes who engage in boxing as their main profession.

Lifestyle: They lead a highly active and fitness-oriented lifestyle, training multiple times a week or even daily.

Needs: They require high-quality, durable boxing gear that can withstand heavy use and enhance their performance.

Location: They could be located anywhere across the country or potentially around the world, often training at urban gyms or specialized training centers.

Values: They value performance, quality, and durability in their boxing gear, and once they find a brand that meets these criteria, they can show strong brand loyalty.

Income: As professional athletes, they generally have a higher income level, enabling them to invest in premium boxing gear.

Boxing Gyms and Training Centers: This is the most obvious location. Professional boxers spend a significant amount of their time in gyms, training for their next match. Observing them here could give you insights into how they use their equipment, what brands they prefer, and what specific needs or challenges they have.

Competitions and Matches: Boxing matches, whether they’re local, regional, or international, are where the boxers use their gear in high-pressure situations. Observing them here could give you insights into what types of gear they trust for their most important performances.

Sports Equipment Stores: Professional boxers might visit these stores to try on different gear, check out new products, or make purchases. Observing them here could give you insights into their purchasing decisions.

Online Platforms: Many professional boxers interact with brands and products online, whether it’s through social media, sports forums, or e-commerce websites. Monitoring these platforms could give you insights into what brands they’re interested in, what questions or concerns they have, and what their preferences and pain points are.

Boxing Events and Expos: These events often feature the latest products and innovations in boxing gear. They provide an opportunity for boxers to interact with different brands, try out new products, and even provide feedback.

Training Camps or Retreats: Some professional boxers attend specialized training camps or retreats, which could provide another venue to observe them using and interacting with boxing gear.

Direct Observation at Physical Locations: Visit boxing gyms, training centers, sports equipment stores, and competitions to directly observe how professional boxers interact with boxing gear. Be sure to obtain any necessary permissions beforehand and respect privacy and ethical guidelines.

Attend Boxing Events and Expos: These events provide an excellent opportunity to observe and interact directly with professional boxers, ask questions, and gather feedback. You can see firsthand which products interest them and what questions or concerns they have.

Online Monitoring: Monitor social media platforms, online forums, and review sections on e-commerce sites to understand the preferences, concerns, and pain points of professional boxers. Tools like Google Alerts or social media listening tools can help automate this process.

Partnerships with Boxing Gyms or Clubs: Establishing partnerships with boxing gyms or clubs can provide you with direct access to your target customer. This could involve sponsoring events, providing demo products, or conducting focus groups or surveys.

Surveys and Interviews: Conducting surveys or interviews with professional boxers can provide valuable insights. This could be done in-person at events or digitally via email or online platforms.

Collaborations with Boxing Influencers: Partnering with influential figures in the boxing community can provide insights into what products or features professional boxers value. This could involve product reviews, sponsored content, or ambassador programs.

Customer Feedback: Collect and analyze feedback from existing customers who are professional boxers. This could be done through customer service interactions, feedback forms, or follow-up emails after purchase.

Kids, Youth, Teens, Young Adults, Student-athletes

Gyms, parks, schools, post-secondary schools.

Observe their behaviors when they play the sport of basketball, and also in their daily lives.

My target customer are individuals who are looking to enhance their spaces though my decorating services. Home Owners, Renters and business owners with storefronts would be my target customer

Interior Design Show
Benjamin Moore
The Brick

The best way to observe this activity would be to watch the customers interact with products, observe what products they are drawn to / spend most time on, and record the questions they are asking the sales peoples. Also recording the demographics of people shopping and interacting with the products/ services

People who like coffee and events that can be enjoyed in a safe area. Safe place for those who may identify with physical or mental illness.

Some similar places would be small local coffee shops as well as support area groups.

The best way for me would be to do research on all aspects of business and put myself to the test.

Woman

mall
shopping centers
library

Go to the mall and watch the customers at Shoppers for their shopping habits and to see if any buy magazines.

Ty everyday consumer general public

Fast food place food courts

Walk around

My target customer is the book lovers, customers who have a love for physical books and enjoy browsing in bookstores.

I can see my target customer interacting with products similar to mine while observing them in a number of other bookstores in the area such as in Trident Booksellers & Cafe, Bookmark, and Agricola Street Books.

The best way I have found to observe this activity is to spend time in these places myself and browse while observing other people do the same in this particular location.

People who love artwork particularly cartoons that tell a story. The story will be about being self confident and having the ability to overcome challenges as a person and as an individual with special needs. The artwork will be creative, artistic, unique and inspirational.

Comic-Cons, Art Fairs, Animation Fairs, Festivals, Parks and Art Stores.

Joining Festivals and Art Exhibits.

university aged males with an interest in artistic expression.

– jewelry pop ups in universities
– malls near universities such as Conestoga mall in waterloo
– trade shows
– vintage stores on queen street in Toronto
– my jewelry pop up in the Erin mills town Centre

to offer to work for free for a day at one of these places. Or conduct ethnographic interviews with people shopping in these places. Additionally if allowed I’d ask the workers for rough estimates regarding what their best sellers are and the different factors that influence sales.

Men and women who have tried to invest by themselves before and who don’t have enough knowledge and skill (winning strategy/risk control) to get better results. They’ve always wanted to learn how to trade, but they feel so overwhelmed that they don’t know where to start. They either retired, injured from work, working multiple jobs and want to quit one, or want to make a career change and trade fulltime.

Libraries, coffee shops, open offices, online platforms, airports.

By being in a one-on-one coaching session with the client or even being able to enter their office while they try to trade and coach them there.

Examples of Who Our Customers Might Be:

1. Emily, 28, Urban Explorer:
Emily is a city-dweller with a passion for exploring diverse cultures. She seeks fashion that reflects her modern lifestyle while embracing cultural authenticity. La Zhway becomes her choice for stylish, adventurous pieces that tell a meaningful story.

2. Alex, 22, Trendsetter:
Alex is a trendsetting individual who thrives on distinctive and bold fashion choices. Always on the lookout for unique styles, La Zhway appeals to Alex’s desire for fashion that goes beyond the ordinary, making the brand a staple in their wardrobe.
3. Jordan, 25, Story-Driven Millennial:
Jordan values fashion brands with a narrative. La Zhway’s commitment to providing joy through adventurous fashion, inspired by the Métis people, resonates with Jordan’s appreciation for meaningful stories and experiences, making them a loyal customer.

1. Artisan Markets and Craft Fairs: Your target customer may be found exploring artisan markets and craft fairs where unique and culturally inspired products are showcased. These events attract individuals who appreciate handcrafted, meaningful pieces like those offered by La Zhway.

2. Online Platforms for Ethical Fashion: Engaging with online platforms dedicated to ethical and sustainable fashion provides an opportunity to connect with socially conscious consumers. Your target customer may actively seek out and interact with brands that align with their values, making these platforms ideal for La Zhway.

3. Cultural and Indigenous Events: Attendees at cultural and Indigenous events, whether in person or virtual, are likely to be part of your target audience. These individuals have an interest in diverse cultures and may actively seek fashion that reflects authentic cultural narratives, making these events a prime space for interaction with La Zhway products.

1. Conduct Customer Surveys: Create short surveys to gather direct feedback on preferences, purchasing behaviors, and brand perceptions.
2. Analyze Social Media Engagement: Monitor social media platforms for mentions, tags, and comments related to La Zhway. Analyze engagement metrics to understand customer sentiment.
3. Utilize Website Analytics: Leverage website analytics to track customer behavior, popular products, and traffic sources. Insights can inform marketing strategies and product offerings.
4. Attend Fashion and Cultural Events: Physically attend or virtually participate in fashion shows, cultural events, and markets to observe customer reactions and interactions with similar products.
5. Collaborate with Retail Partners: Partner with ethical and sustainable retailers. Gather insights on customer preferences and feedback from sales interactions in-store or online.

My target customer. are real estate agents. and first time home buyers.

I can go to different real estate. real estate offices. conferences. or events or sporting or invite them to dinner.

To directly interact with the real estate agent. and pick on their knowledge.

women aged 18 – 70 needing helping with their vehicles

other automotive service centres

while I am receiving an automotive service, just stay at the centre and observe as customers interact with their staff

Mental health, domestic violence & victims of crime

In need of advocacy, mental health crisis, child apprehensions, security patrols, community events, networking with local service providers, references from additional partners such as rcmp, security, paramedics, mental health first aid

Living within indigenous communities & compassionately listening with empathy to what their primary needs are & what they need to provide for their primary basic needs

My main target customer group is Gen Z, but will serve different demographic groups.

I can see many of my customers interacting with products or services that are similar to mine in various independently owned craft stores, online marketplaces like Etsy, social media platforms like Instagram, in major stores like Michaels, and some people would even talk to the store owner about their products and services if they know the store owner well enough.

Since I’m quite active on social media, I believe that the best way to observe this activity is on Instagram. I follow quite a lot of small business owners, artists, and craftspeople on Instagram, so I already observe their level of activity with their customers. I’ll continue to view their posts, like them, and if they have TikTok, I’ll watch their videos, so I can see their work in action. This helps me get a better sense of what it’s like to be a small business owner/craftsperson as a younger person born between 1996-2012.

the group of consumers , in my case that would be the diners or the people for take out who i aim to attract .

other resturants with the same theme or other herbal spas .

look at who already buys my product with online tolls or look at reviews online.

Teenagers that are eager about coding, artificial intelligence, and machine learning make up my target market. These people are driven to gain real-world experience and look for internships that will allow them to put their knowledge to use in practical settings.

Online Coding Platforms and Forums
Tech Conferences and Meetups
Online Learning Platforms

Surveys and Feedback Forms: Implementing surveys on social media, within the platform, or through educational institutions can help gather direct feedback on preferences, expectations, and challenges.
Attendance at Tech Events: Personally attending or virtually participating in tech events, meetups, and conferences enables firsthand observation of participant engagement and interests.

Teens to young adults, any job, average to high earnings.

At the Mall, different outlet stores, they’re everywhere!

To sit on the nearest bench inside a Mall that’s close to/in front of an outlet store. Or from the food court of the mall.

Small to medium sized business owners
Age: 18-40
Gender:

Online
Place of business

Attend conferences for small businesses

Business owners, professionals and entrepreneurs

Online market places and forums, workshops and webinars. Trade shows and conferences

Attend workshops and events, look online and survey professionals

18-35 year olds who are going to therapy or have been exposed to therapy before. North American.

online.

watch them interact with something as they are sharing their screen.

Young professionals, people who are graduating or need formal clothing to attend events like case competitions, conventions, and networking events.

Websites, Etsy, Amazon, Malls, In store and Online Marketplaces.

Looking at where my target customers shop at, online analytics, and looking at the traffic online and physical.

Youth ages 13-24 who are either new to the country or come from marginalised backgrounds

YMCA
West Neighborhood House

Attend activites hosted by nonprofit organisations and observe what workshops the organisations hold as well as feedback from the youths on said workshops

My target customers would be women ages 20-30 who are into skateboarding and other merchandise.

Places such as:
– Skate parks
– Art Markets
– Certain cities/areas within cities
– Skate shops/art stores

The best way to observe my target customers would be to go out and visit these places myself. There are some skateparks near me. Queen Street and Kensington Market are where you’d find a lot of skateboarders here in Toronto. There are also a few skate shops/graffiti art stores I’ve been to, which would also be a good place to look.

Anyone who owns an automobile

Other shops in my area, will provide me with the best observations of my target customers receiving services similar to mine

become a customer myself to allow to experience the same way my customers will

small business owner, busy, male or female, ontario, cares about their brand, hard working

design studios, marketing agencies, forums online, conferences

going to a design conference or online

My games are primarily targeted at young adults to adults.

Online Gaming Platforms, Social Media Platforms, Gaming Events and Conventions, Streaming Platforms and Content Creation Channels, Gaming Cafes and LAN Centers, In-Game Communities and Events.

What I can do is utilize analytics tools provided by gaming platforms, digital distribution platforms, and social media channels to track player engagement metrics, such as playtime, session length, and in-game interactions.
Analyze user-generated content, reviews, and ratings on platforms like Steam, YouTube, Twitch, and social media to understand player sentiments and preferences.

Conduct surveys, focus groups, and interviews with my target audience to gather qualitative and quantitative data on their gaming habits, preferences, motivations, and pin points.
Explore industry reports, studies, and market research publications to stay informed about trends, market dynamics, and consumer behavior in the video game industry.

People who already attend Just Food Farmer’s Market days or pople who pass by that area.

Others farmers markets (ex landsdowne)

Show up to a farms market or publish a survey

business owner, scale up start ups, freelancer, students who likes to organize visually

product hunt

within built up community – ie discord or using third party tool such as slack

women 15-30 with mental health issues
seniors

look good feel better

connect with them

People who enjoy beauty services or fine art.

Galleries, art scene venues, music venues, nail salon, university campus

Spend time at these venues as an active participant in order to better empathize with the needs of the consumer. As a consumer myself.

young females (ages 18-25)

instagram
TikTok
twitter

consumer/market research on social media

Young single women who shop locally and have disposable income who are socially conscientious.

Farmer’s markets, Etsy, local boutiques

Browse these locations

Environmentally Conscious Professionals:
Age Group: 25-45
Gender: Any
Marital Status: Single or Married
Job: Corporate executives, professionals, entrepreneurs
Income: High-income earners
Lifestyle: Busy professionals seeking eco-friendly transportation solutions for daily commutes, business meetings, and corporate events.
Values: Environmental sustainability, convenience, professionalism
Geography: Urban areas with a concentration of businesses and corporate offices.

Environmental events and expos
Luxury hotels
Cooporate and business events
Shopping districts (Yorkvile)
Event venues

Taking time out to sit and observe customers calling, and getting into and out of, limousines. This can be done at places such as Yorkville, The Four Seasons, Hotel X etc.

Females

Social media

engagement on post, who is getting serviced in my area

female business owners in the GTA

other digital agencies online

through social media and through websites/referrals

*Women, all ages, interested in beauty/hair care (main product: hair accessories)
supporters of communities with disabilities (specifically developmental disabilities, Down Syndrome)
supporters of athletes (specifically special olympics)

shopping malls (e.g. sephora, lululemon, clothing stores, hair stores, hair salons)

going to the shopping malls and the specific fashion stores listed above and observing/interacting with these customers

mid age adults male and female willing to be pampered and having high quality experience.

places I can see my targets are the mall, nail salon, roaming the streets, google, social media etc

doing surveys, meet in greets, attend guest speaking events where am I’m able to network and socialize with my consumers

Anyone doing online shopping.

Other websites online, online stores.

Website visit graph monitor.

International Students
Young professionals outside food industry
Hospital staff/Doctors

College
University
The Local Mall
Downtown events
Hospital
Health care centres
Long term care homes

To go and be present and observe their activities in eating areas.

Disposable income who wants veggies, or blacksmiths who want bees wax

Farmers markets

go buy groceries at farmers markets

My target customer is someone who is willing/wants to spend money on customized shirts and jewelry

I can see my target customer online, in comment sections of other businesses, in reviews on online shops.

Being on social media and seeing what things, similar to my plan are selling and why they are or why they aren’t

The target customers for TnT Automated AI Agency are businesses across various industries that are looking to implement AI into their operations. These businesses are interested in cost reduction, efficiency improvement, and leveraging AI technology developed by companies like OpenAI, Google, Microsoft, Anthropic, NVIDIA, and more.

You can observe your target customers in various online platforms where they interact with similar products or services. This includes social media platforms, online forums, industry-specific websites, and AI-related webinars or conferences. You can also observe them on websites of other AI agencies, where they might leave reviews or comments.

The best way to observe this activity is through digital ethnography, which involves observing online interactions and behaviors. You can monitor discussions on social media platforms, online forums, and review sites to understand how your target customers perceive and interact with similar products or services. Additionally, using AI-powered tools can help analyze vast amounts of customer data to understand their preferences and behaviors. Remember to respect privacy and ethical guidelines when observing online activities.

Women, single people, bachelors, divorced couples, widows/widowers, groups of interest.

Community centres, health groups, retirement hubs.

Silently observe, make notes and expand on strengthening the “know-how”.

Medium to Small buisness owners

Canada buys
SAO Ariba
Facebook Marketplace
BStock auctions

See Sold items,
Prices
Country of buyer

My target customer is someone who likes to get out for a nice, non-alcoholic, drink and treat. It helps if they like to support those with mental health struggles.
My other consumer is someone who is struggling with mental health, and wants to work, but needs a place that can be understanding and supportive if they are having a rough day and need to take time off.

Melly’s Place has a similar customer base since they assist those with developmental disabilities.
Starbucks or any small coffee shop would be a great place to view target customers

Go in and order a snack, sit down and observe.

25-40 years old. Primarily female, but inclusive of all genders. Freelancers, creative professionals (writers, designers, artists) entrepreneurs, or individuals in flexible, knowledge-based careers. Urban areas.

Instagram and Pinterest- they follow creative, minimalist, and sustainable brands. They are drawn to aesthetically pleasing content, planner inspiration, habit-tracking setups, and journaling tips. They can also be found in lifestyle stores and stationary boutiques, indigo or co-working spaces or creative hubs (Spaces like WeWork) They might also attend mindfullness and creativity workshops.

Tracking hashtags and keywords related to the niche example: #plannercommunity, #journalling, join and monitor relevant subreddits or facebook groups. reviews and comments of competitors.

My Target customers are High School students & University students

Driving schools

Observa a car with a driving school sign and learn different techniques different instructors use

Smaller groups of people & light travellers

Frequent forms of transportation

Taxis/buses & airports

Hard working single low income mothers who despite working are barely making ends meet. They juggle multiple responsibilities, balancing their jobs with the demands of parenting, and often seek assistance in navigating financial challenges while trying to provide a better future for their children.

local community centers for resources, support groups, and family-oriented activities. These centers may host workshops on financial literacy, job training, or parenting support, specifically tailored to address the unique challenges they face.

1. Social media.
2. Conduct surveys.

Target customers of CTC Medical Aesthetics are female, from 21 to 50 Years old, who live in Hamilton and Burlington. Most of them are married. Their jobs are professional and office work with the income of $60,000 to 75,000/year. They care about their beauty. They like shopping, and enjoy chitchatting and making new friends. Some of them are current Kawan barbershop’s and previous RD Medical Spa’s customers.

Shopping centers and spas in Hamilton and Burlington

Review previous customers. Searching the Internet. Discussions with target customers in my friends and family. Interview at shopping centers.

**ethical consideration they are not a target customer just a customer. 18 plus due to my insurance being for 18 plus.

Clients dont use anything specific in trends we look at we just try our best to market ourselves appropriately and with no pressure or bias.

See if my website is coming up in searches

Health-conscious young professionals (ages 25–40) in Toronto, seeking convenient self-care and body sculpting services.

Fitness studios or gyms (e.g., F45, Orangetheory Fitness).
Wellness centers or spas offering body contouring services.
Health expos or community events focused on wellness.

isit these locations and observe for 30–60 minutes.
Take notes on customer interactions, behaviors, preferences, and pain points.
Pay attention to how customers engage with staff, promotional materials, and service options.

Busy family
Seniors

Adult customers all ages and races

In the customers own garage or when they hire someone for repair.

Operating overhead doors and install and repair many doors in the future.

Everyone

People looking for a comfortable space to socialize, work, and relax.

Cat Café on Whyte.

Go to this location and sit down with a notepad to observe the surroundings, people’s behaviour, and other things.

My target customers are creative women aged 20-40 living in the US & Canada, currently employed in a creative arts or marketing industry, who enjoy posting on social media.

I would see my target customer either in person at local networking events for creative people & small businesses, perhaps at local job fairs where they’d be looking for a secondary career to supplement their passions. But primarily they’d be online, searching for digital products, affiliate marketing, influencer’s pages that talk about making money online, commenting, liking, and asking questions.

Going in person to networking events, or researching online in comments sections of posts that my target market would find interesting, observing their questions and pain points.

Parents of children + youth playing sports

At the ice rink, outdoor ponds, similar stores (Sportchek, The Hockey Shop, Canadian Tire)

To sit at the rink and watch, or to go the store/mall and watch

Digital Construction Managers

Generally younger folks who are working, interested in pop culture, trying to make apartments feel more like home.

A rug store
A home store
A hot topic?

stand awkwardly with a pen and paper at the ready
with binoculars from a fake bush in the adjacent section
from the corner of my eye, pretending to look at a rotating sunglasses display. whistling.

A queer person who is looking to express their pride more

GladDay Bookshop, Come As You Are Cooperative, Flamingo Market

In Person

Primarily women and children

Clore beauty supply store, Walmart, Sally’s beauty salon

Strolling the isles, and observing surroundings

Muslims, fashion fanatics, etc

Pop up shops, small malls

Survey, interviews

My target customers are real estate agents and realtors in Edmonton, Alberta, specifically:

Age: 25–45 years old
Gender: Male and Female
Tech-savvy, active on social media (Instagram, TikTok, YouTube, LinkedIn, Facebook)
Focused on marketing their listings and growing their personal brand
Seeking high-quality visual content (videos, photography, virtual tours) to attract buyers and sell homes faster

– Real Estate Listings Websites:
Realtor.ca, Zillow, Redfin, or local MLS listings to see how competitors’ media is being used.

– Social Media Platforms:
Instagram, TikTok, and YouTube – Realtors showcase property listings with video content.
LinkedIn – Realtors network and share marketing strategies.
Facebook groups for Edmonton realtors.

– Real Estate Open Houses & Showings:
Attending open houses can provide insight into how realtors present and market properties.

– Real Estate Networking Events & Conferences:
Local industry events, such as Edmonton real estate meetups or broker meetings.

– Competitor Websites & Google My Business Profiles:
Analyzing how competitors present their video and photography services.

– Online Observation (Digital Ethnography):
Monitor realtor social media accounts to analyze how they use video content.
Study real estate listings and competitor websites to identify trends in real estate marketing.

– In-Person Observation:
Attend open houses to see firsthand how realtors present properties and what type of media they use.
Visit real estate networking events to listen to discussions about marketing challenges and opportunities.

– Customer Interviews & Informal Conversations:
Engage with realtors through LinkedIn, social media, or in-person meetings to understand their needs and pain points.

– Competitor Analysis:
Review how top real estate photography & videography companies in Edmonton position their services and differentiate in the market.

1. Homeless individuals who need access to services but may struggle with communication and navigation.
2.Social workers who assist vulnerable populations and may benefit from better location-based service coordination.
3.Shelter staff who need efficient communication and service coordination to help those in need.

1.Homeless shelters – Observe how people access information, communicate needs, and navigate services.
2.Drop-in centers – Watch how social workers assist clients and whether navigation or communication tools are used.
3.Public libraries – Many homeless individuals use public libraries for internet access and resource navigation.

•Shelters & Drop-in Centers: Observe how individuals ask for assistance, whether they use smartphones, paper maps, or rely on verbal directions. See how staff communicate with clients and coordinate services.
•Libraries: Monitor how people look up social services online—do they struggle to find the right information? Do they ask librarians for help?

13- 60 aged people who identify as a woman or have a menstrual cycle

women’s health groups, social media, app review platforms, podcasts, blogs

The best way for me to observe my target customer’s activity is by engaging in spaces where they discuss products like mine. I can monitor social media platforms such as Instagram, Facebook, and TikTok, using hashtags related to women’s health and menstrual cycles to track conversations. Joining online health groups and forums on platforms like Reddit or Facebook will give me direct insight into their needs and challenges. I can also check app review platforms like the App Store and Google Play to see feedback on similar apps. Participating in fitness and wellness communities and following health blogs or podcasts will further help me understand their concerns and preferences. This will allow me to refine my product based on real customer feedback.

parents or adults ages 28-32 who value physical education and sports

1-2 hours from here at the only sports stores we can get anything since our town doesn’t have one yet. or perhaps at our sports centers to see how they interact

pretending to shop

Busy mothers, Nurses, Students and Business owners.

Social settings like parties and work as well when noticing other people’s hair.

Through social events and everyday conversation

at risk youth, individuals facing challenges such as poverty, family issues, or lack of access to education and employment ages 12-25 who are experiencing socio economic challenges including those from low income families, those involved with the juvenile justice system, or those struggling with mental health issues.

community centers and youth shelters
schools, particularly those with support programs for at risk youth
online platforms where youth seek support or community
local events, workshops, or support groups aimed at youth development

in person observations: attend community events or support groups to see how youth interact with services.
surveys and interviews: conduct surveys or interviews with youth to gather insights about their needs and experiences.
social media listening: monitor discussions on platforms like Instagram or TikTok to understand their interest and concerns.
focus groups: organize focus groups with at risk youth to discuss their experiences and gather qualitative data.

Real Estate Agents

Probably on the inhouse services the brokerage provides

By conducting a poll interview.

PC video gamers between the ages of 20-50. They love action and/or adventure games that either help them destress or give them mental stimulation.

They will play games at home on their PC. I could see them either playing for streams, playing to relax after a hard work day, or playing my games on a stormy day.

Watching streamers and game reviewers play the games. I can also pay playtesters and UX testers to record their screens to see how they play.