This is one social need of my target customers as determined by my interviews/observation.
This is another social need of my target customers as determined by my interviews/observations.
This is a physical need of my target customers as determined by my interviews/observation.
This is another physical need of my target market as determined by my interviews/observation.
This is an emotional need of my target customers as determined by my interviews/observations.
This is a different emotion need of my target customers as determined by my interviews/observations.
This is a communication need of my target customer as determined by my interviews/observations.
This is another communication need of my target customer as determined by my interviews/observations.
To be appreciated
To be cared for
To look good all the time
To be loved
To be understood
Knowledge on happiness
Knowledge on Christianity
Better education and information on service dog ettiquette
More acceptance and less judgment from peers
More sturdy harnesses
More affordable and locally made
Empathy and understanding from the community
Feeling safe and confident in the gear,
Need more communication about the standards, and quality,
Need more resources available for helping educate about service dogs, the laws, the ettiquette, all in plain english
-To keep in touch with people with the same interest
-works 9-5pm therefore feels the need interact with a diversity after the work week
-A space to help organize get-togethers (Dungeons and Dragons gather)
– Near by/ local social gatherings as she is quite busy during the week.
– Worry free planning of gatherings, meet ups.
– to get away from her daily/weekly routine and experience joyful and valuable meeting and connections.
– Share his perspective with others
– Understand the local scene
want to do it
like to talk / talking
– crate of
– Something to start with fire
– whistle to get help
-compass to know where I am goiong
– like to show it off
– Dishwasher safety
Like to talk
sizes – small – Medumi – Large
Pictures of their family so they can look back and think about the happy memories or to remember someone important who passed.
Pictures for distance relatives who are too far to be involved.
They need an open booking options to fit their busy schedule
Poses that aren’t awkward or uncomfortable to result in nicer and natural images.
Option to get prints to look back on to relive memories.
They want to look back and feel happy.
They want to communicate online and in the comfort of their own home.
Models want to learn new poses by working with a photographer.
Socially, my target customer wants to stand among online as well as among their community of close friends and external references.
Other social needs that are important for my target customer would be that they have an impressive long piece of work of art.
Customers would want to preserve and share the video and likely need help on social media.
The physical need of my customers is that they have a space in their home or business that they require to be painted to deliver a new look and aesthetic that matches their brand and lifestyle.
A separate physical need that a customer could have is for their new business for instance that they have built inside a new space, which they require to be showcased to others in a way of highlighting their establishment. Part of the way to show off that venue or building could be through videography.
The emotional need that one would try to fill would be for self satisfaction during their own establishment by searching for a way to make their business stick out.
People like to remember their lives and businesses for the long run. Part of a way to ensure that they would be able to remember moments throughout their business is through providing video content to help historicize the location and external services.
One of the biggest needs that my business will help solve is how to get people to feel convinced to come into the store/shop/office/bedroom, etc. What makes the space worthy to share online? Part of how to do such a thing would be to provide a colourful mural or some sort of graphics that align with the business needs.
Once a business has a mural to be able to entice people into the building, how they will be able to market that to their potential customers? Part of how that is possible is through video content, which I can provide to ensure that they effictively share news about the mural across their channels, which would help my own business as well.
To escape the real world. To be an introvert for a while.
This person does not have much of a social life so reading brings her into another world to socialize with fictional characters.
books marketed attractively make her notice them more
The organized and ‘pretty’ book displays attract her attention at the library
This person struggles with making friends and books are quote “always a friend”
To escape the real world and live ‘somewhere else’ when life gets stressful
She likes reading so she can communicate with her other book reading friends about the good books she read that she recommends.
She enjoys sharing what she has read with her peers. Tries to get other readers she knows to read the books she enjoys.
My clients ideal needs would be to build a bond with their photographer, more connections or relationship type photographer.
Would want the photographer to have a social media presence.
Would want photographer to be able to travel to locations if needed and provide me with prints of the images in many different formats
They physical want to see your studio, or you behind the scenes of your session.
Connection, bond with photographer.
Would want to be able to have more candid moments versus posed, and less awkward interactions.
Would want a photographer thats open communication from wardrobe to creating our ideal family portraits and a sense of understanding between the photographer and myself.
Playing together with friends
Meeting other gamers face-to-face
To outsmart other teams, players
Following with the trends.
Capable of identifying the societal trends.
Capable of being in sync with the music and rhythm.
No physical needs required.
Emotional connectedness to Zumba.
No emotional needs required.
Communicate their needs.
Signal the need for help.
to look good
to feel great
boosting their attractiveness to men.
a tow to a local shop
to move a couple vehicles from storage lot to sale lot
to get off the side of the road
to move a couple vehicles from storage lot
some one i can trust with my vehicle and help me out of the situation
timely moved to be able to keep my business going depending on
price and time
price and time
To have people to discuss fashion and fit with.
To feel comfertable with a sales associate.
To be able to try clothes on.
If shopping online, that measurments be available on all items.
Somewhere safe to discuss clothing and fit.
Comfertable with salrs associate.
Able to easily reach someone when shopping online.
• time, values, financial situation
• build a community of people who understand your product
• time, values, financial situation
• branding that will reflect the message they’re trying to convey, is “clean”, easy to read
• funding – primarily rely on grants, donations, loans, etc.
• more resources
• a means of communicating and getting information out to (potential) customers
• funding for start up cost – rely on grants, loans, etc.
• want to be leaders in decimating information on cultural heritage, share traditional teachings, be a resource
• provide family friendly environment
• provide healthy options
• tell a story
• stand out from competitors
• clean, affordable, comfortable
The need to showcase their love to their friends and family
The own physical/ digital copies of moments captured of them
To capture authentic moments that they share with their loved ones
To feel supported by the photographer/ videographer
Updates on delivery of photos and shoot coordination
Creating a platform where answers can be provided for incoming couples and families
Snow and Ice Removal for Parking Lot/Driveway/Side Walks/ Snow Banks In town
Best service in town, trust
reduce risk of falling, reduce risk of cars getting stuck, increase visibility of parking lot and driveways via snow bank removal.
Snow removed from roof before ice forms
trust in professional snow removal
Low Price, good service
Seasonal or per push?
What is the Price
-Utilize yard for social needs.
-Neighbors dog is alarming.
-Best relationship with tenants as possible.
-BBQ area for friends & family.
-Wants more space to play with dog.
-Widened driveway for more spots available.
-Dehydrated/dead lawn restoration.
-Lawn and brush cutting.
-A-gravel, top soil, mulch delivery.
-Leveling and tilling.
-Roof snow removal.
-De rooted trucks/varnish/Polish trunks.
-Scrap metal removal.
-Frame 10×12 walls.
-Embarrassed about lawn.
-Less tenant complaints.
-Polished tree trunk as a childhood reminder.
-Be able to garden on down timeas its relaxing.
-Open concept studio for multi person recording purposes.
-Advised websites for ideas and material.
-Would like business card.
-Help to put out flyers or service advertisements.
-More room in studio to be able to play music with people, instead of recording in a phone booth.
Artistic Drive or Willingness
Painting Clothes or apron
Hand or a mouth or feet to hold the paint brush to paint, or a mind to tell me how to paint for them.
Freedom to be imperfect
Ability to ask questions freely on how to create or ask for advice or an opinion.
Talk about colour mixing or placement or painting techniques.
Follow ups, reaching out and networking.
equipment that has a great sound quality.
Properly motivate the artists. “that take was pretty good, you’re almost there, but it could be better.”
Communicate between the artist and producer on which ideas would work. Willing to experiment.
-Share my lifestyle with my families and friends who live far away on social media
– Want to create a lifetime memories for my kids and share it to families and friends. Also, sharing my life styles with my friends online.
-free: not having to think, create and set up all the props.
-Make the party enjoyable without having to do the hard work such as setting up and taking down all the props
-being able to enjoy the party without having to stress
-Need to be part of the plan and have input on ideas
-Need to be able to get the party theme across clearly without having to think, plan or stress a lot about it.
Client needs to have a support system where she feels free to express her spirituality without fear of judgment.
To make an impact in her community and contribute to something larger than just herself.
To have time for self-care techniques to ensure she stays healthy enough to be in a support role.
To be out in nature and connect to the earth as a way of recharging and connecting to her roots.
To move past the archetype of the “good girl” where she feels she has to people please and never be the “cause” of conflict.
To move past her past trauma and abuse and feel worthy of receiving abundance and support in all forms.
To be able to express herself authentically without worrying about judgment.
To have a community of women where she feels safe to be herself and talk about spirituality and deep-rooted emotional issues.
Welcoming attitude from server.
A location that takes into consideration the hour at which the service is needed
Proximity to work/En route
Welcoming attitude from server?
Compassion for the ungodly hour of waking?
Simple, consistent menu.
Equality, the product must be sold to every customer.
customers like welcoming environment. Good store atmosphere and decoration.
Treating customers fairly
Understanding customers problem s.
Listening to the customers feedback.
Providing the right information to the customers
To belong and heard
Skin problem solved
Need a black owned company for black people ???
What the person would need that they are in a safe place where they can feel comfortable and safe.
Since want the want is to be trusted and not take advantage of them or a scam.
Is depending on the demographic such has mutual status education level.
Other people might required and need more than one services. Since they might be new to the country or might not want to go to best buy.
It is the making sure that the client and customers feel wanted and respected.
Such has the way that you are treating them and sitting them with them and knowing the budget and price range.
It is telling the client of the different services in which they looking for.
Using communication channels. Such has text messages animated video’s will help to grow and tell other people what are your services.
-they need to appear unique to those around them.
-they need to consider the needs of everyone else in the household
-they need to be engaged
-they need to purchase something that matches with their lifestyle and homestyle
-they need to be able to interact with the art and/or the artist
-they need to feel an emotional connection to what they’re purchasing
-they need to feel confident that their purchase was the right one for them
-they need to feel as though the art has a purpose
-they need to feel comfortable in the purchasing environment
-they need to know where to look for art and how to seek it
-they need to be able to educate themselves about the piece before committing to it
to give gifts to your loved ones for special occasions
wants to have a conversation about the artwork
want a piece of art. may want something interactive.
a way of purchasing artwork that is convent and a way to purchase artworks from artists they admire from far away.
want artwork that make them feel happy, inspired and or calm. they also want thought provoking pieces.
want artwork that relate to different times of their lives or places that they have traveled to.
when ordering online wants to know that the artist is reliable.
wants to know the story behind the artwork.
Social media management
Reliable, independent relationships
Polite, enthusiastic and positive relationships and feedback
Independent writers who can work on their own
Responsible writers who follow through on ideas and foster positive relationships in the community
Content for their websites
Content for promotional materials
Editing of their materials
Well-written stories that need minimal editing
Photographs to accompany stories
To feel authentic
To feel well-represented/respected
Enthusiasm for their product
To be able to share their story
Not to have to worry about the story getting done
Not to be annoyed/frustrated by constant questions or errors
For their audience to understand them and what they do
A clear idea of how long it takes to do the writing and editing/why it costs what it does
A clear idea of when the story will be in
Updates if there are any troubles getting the story done
Security of trailers
Would like another parking spot, and a finished basement
Wants to be able to go down drive way with trailers to the back yard
wants more living space
wants peace of mind
Had no idea this was even possible
had no idea this was even possible
– Being able to link your followers to an account
– Followed up by, gaining the chance of being featured on another account (potentially with a bigger following).
– “One of a kind” items bring attention, and connections. / It can be a signature.
People enjoy soft fabrics, apposed to scratchy. Quality of material is important, and noticed.
Form fitting clothes feel better, both physically and emotionally. (ARM LENGTHS, and PAW/POCKET sizes have been mentioned as a reoccurring issue, and made many customers turn away from purchases, or worse, regret them.)
People want to be warm, while having the attire lightweight and maintain the ability to breathe.
Stylish, and unique. Features/embellishments are important to people.
It is important to focus on what brings you confidence. Some customers mentioned they enjoy hiding in their hoods, and it provides security in these crowded social settings.
People love to represent their favourite animals or characters. It was brought up that one person loved the red panda, but never saw any hoods done for it. Another said they loved monsters, and wished there was someone who could capture an effect of feathers, or include things like horns.
(Some feelings expressed were: sweet, wild and cute.)
Form fitting came up again, as far as confidence straining. When you cannot fit your arms, or hands comfortably into something you feel a lot bigger than you most likely are. This has kept some customers from purchasing hoods online, in fear of regretting their purchase and feeling self pity or hate due to it. That is a very clear and important need that deserves to be filled.
People are interested to learn about the impacts of faux fur. Many were surprised to think they never considered how long it may take to break down, or what it was actually made of asides from “NOT ANIMALS”.
Following that, people also truly wanted to learn more about how fur trades help indigenous communities. This sparked the idea that I could list what animal gave it’s life for the community, and to make the hood, and what days. Similar to LUSH’s model of naming the employee who created your soaps, or lotions.
It has been expressed by some that it is important to communicate on a face-to-face basis. The taking of measurements could happen in the manner requested, but that would require filling out further needs.
Such as; The comfort of a professional workspace, a welcoming/unique aesthetic, the ability to change clothes in privacy before/after we take measurements if the attire they have on is too bulky, clothes for customers to change into, photo studio set up for photos upon pick-ups or on employed models.
Spreading education on different care methods, like the hand washing techniques immediate impact on the environment, or tips like avoiding submerging/drying your hoods to give your product the longest possible life, is important to people. Many have requested it, and thanked me generously for the tips.
People love to hear direction/advise that benefits both them, and the world around them.
Hard to go to networking events with your instrument with you. Looks weird.
Hard to leave instrument alone, as security is threatened – someone could steal it.
Tired when carrying equipment around with you all day.
Equipment is big and is difficult to move around.
Calmness would be appreciated,
instead of frantically running around with a guitar or other instrument
Acceptance would be cool too,
as I would able to access
everywhere I need without
people ‘looking at me weird’.
A place with a good atmosphere to eat and converse with friends.
Cute desserts to eat, gift, and share with friends.
Cute packaging for the desserts.
Comfortable seating, attractive decor.
Something cute and novel to brighten their day.
A place with a friendly atmosphere to feel relaxed and happy.
Clear communication on offerings, hours, and events.
Ability to interact and share information on social media.
Have a good customer service
interacting with customers
Appartenance to a certain brand
Get to the customers
Be kind and polite
AGGV realizes that their audience is not that diverse, and wants to know how to succeed with the work
Many individuals do not feel safe/welcome going into a building or using the services or products from a business
BCMA wants to share the information of how to be accessible because they know it is important
BCAC wants to practice what it preaches with its strategic plan, but does not know how to get to that point.
Wants to meet in person first. Would go off of recommendation/word of mouth. Would like to be friendly, able to chat with and comfortable with dog walker
Wants to be comfortable and chat with dog walker. Helping each other out – looking for opportunities for each other.
Small living arrangement, does not want to leave dog alone for too long. Needs help because of two jobs and usually not enough time to take for much of a walk in between if able to come home in between at all.
Very physical/exhausting job, comes home tired and just wants to be able to relax or do a quick walk with his dog.
Wants dog to be happy, than she is happy and the relationship is better.
Truely cares for his dog, wants someone who also loves him and treats him like their own. Also wants to feel comfortable, trust and closeness with the dog walker.
Wants to know a window of time for pick up. Enjoys being sent photos. Texts/calls fine. Would like a backup dog walker recommendation and emergency contact.
Trusts dog walker but likes to know about anything that might be a concern or a picture once and a while. Open to texting and calling for communication. Likes to know about what days we’ll be walking and how much is owing at end of week $.
* Be clear about how much is owing and when payment is due.
know what you are getting.
Relief for Eco-Anxiety
Constructive opportunities to replace settler guilt with action.
Timely, Appropriate Communication
Not to be too pushy
I need someone to help motivate me and keep me on track with practicing the concepts that I have learnt.
I need to know how to play songs.
I have a certain budget for lessons and I don’t want to take them forever.
I want to be at some point able to rely on myself to learn guitar myself.
I want to feel good when playing guitar.
I need to feel encouraged and motivated to keep on going, even though I am not seeing my results right away.
I need to know why I’m learning certain concepts that seem to not be obviously connected to the songs that I want to learn.
I need to learn guitar in a practical way, without worrying about the nuances of “formal music training”.
I need to know that anyone can learn guitar,
Staying on trend with clothing and style
Physically cleaning out a chaotic closet
May be feeling some anxiety behind all of this.
Stressed and overwhelmed
Communicate through Email or through phone or through social media
Looking to communicate their words and emotions through the way they dress.
-Needs open mindedness
-Needs fun/wine time
-Sees relationships to be healers
-Needs to love what she is doing
-Needs breaks/quiet space as a balancer
-Feels and is aware of her body
-Needs mechanisms to support mental state beyond self care/needs to feel things less
-Needs higher power and true affirmations
-Needs to be held by other healers
-Needs to be listened to/non violent perspective
-Needs healing through projections in relations
-Needs power in herself or lack of power outside to express authentically
The price would be reasonable for every customers on every financial states. Which is why offering a kids( smaller size ) helps to reach more people.
Physical need would be to be accessible, to a walking distance from them. The be moving on the island to reach more people interested in trying my recipes.
I need time to enjoy with my friends.
I want food that I can get energy and get it quickly.
I don’t want to get frustration by waiting for food.
I want to know what the ingredients I eat are.
I need to have a genuine connection with the people I’m surrounding myself with.
I need to trust the team I’m working with.
I need to be able to come to a physical building to work
I need a system that will help me complete my projects efficiently.
I need to feel confident in the direction I’m going with my life.
I need to feel like I’m learning in a manner that I can continue applying that knowledge in the future.
I need to know what what everybody on my team’s expertise is so I can trust in the company.
I need to know what you can offer me and how I will be better when we collaborate.
I want to know the product’s (hi)story and feel connected to the producer/their product
I need to feel part of a community
I have too much information about products with criteria I’m looking for but not enough time to go through it and identify the products that meet my needs
I want to be able to choose from a variety of available products when I go shopping
I need to buy products that meet certain sustainability criteria, such as buying local or handmade
I need to find products that meet my needs and also fit my lifestyle & resources
I need to have all the information I want in one place to find products that are local, sustainable, handmade, natural, plastic free
I need to have access to a variety of information and resources to help me find the products I’m looking for
to feel part of “in” trends
access to a diverse selection of plants and accessories
To feel successful/accomplished/proud
to be happy
Plant care knowledge
Old people need to adapt to tech
Need to blend in with tech
Using different apps and tech
Tech helps with reducing needs
To communicate with family
Communicate with family
There is a need for fast and safe delivery.
There is a need for a convenient resupply service (subscription boxes)
There is a need for unbreak products ie. silicone bongs, pipes, etc
There is a need to help people with their busy lifestyles.
People often break or lose their smoking or rolling supplies something to solve the problem is needed
some people may have a need to learn what to use for what as some are new to cannabis use
follow up emails or call may convert consumers
be able to contact somebody to inquer about product information or shipping times
I want to be seen as fashionable and trendy
I want to stand out and have unique pieces that aren’t the same as what everybody else is wearing
I want to spend less time looking for and thinking about the clothes I buy
I want to lower my carbon footprint and give less support to the fast fashion industry
I want to feel proud of the clothes that I wear
I want to express myself
I want to know the environmental impact of the clothing I buy
I want to be shown what’s in style as I shop
Easy access to communication with the salon personnel and requested groomer
Guilt free products based on natural alternatives
Set standard of grooming to better the state of the pet
Accessible establishment free of dangers
Their pets have to be treated with respect minimizing stress during the service
Connection with the groomer. Pet feeling safe with the groomer
Proper understanding of grooming needs from the pet parent
Reminders of the appointments
Your product or service needs to be convenient solution to the function your customers are trying to meet
Customers need your product or service to function the way they need in order to solve their problem or desire
The experience using your product or needs to be easy or at least clear so as not to create more work for your customers
The product or service needs to perform correctly so the customer can achieve their goals.
Need to connect to their client/customers and keep them returning for services.
Need to connect to clients to their services- finding new people to come and actively seek information.
They need a place that they can direct clients/customers to after-services. (FAQ, video how-to, etc.)
Need promotional materials that can help draw in new people and explain what their services do.
Need to have approval of all materials under her name/brand- specialized skill sets.
Need to feel like they are being understood by other around them.
Need to have a place that clients/customers know to have after-service care like how-to videos.
Promotional materials that introduce you to the team and allow you to gain a basic understanding of the organization and showcasing to show how passionate they are about this project.
More purpose in life
To feel as though they are doing something important and good for themselves and the health of the planet
More health and vitality
To put better things in the body
Financial freedom and mental peace of mind
To do good by the world and themselves
To be a part of a growing movement of like-minded people
To lead a successful business in line with their values
Want to feel connected to others doing this work – a network of support.
Want mentorship, an “expert” who can model program and help develop it
Resources for sharing with stakeholders (parents, teachers, administrators)
Resources for deeper understanding of the work (e.g. decolonization) – reading lists, webinar groups
Want to feel confident in what they are doing (e.g. “not crazy”)
Want open communication amongst network, so people can talk to each other
Want help communicating what FS is to other people who aren’t familiar with it. Encouraging messages for participating (so they are not afraid)
Sanitary vehicle to commute to & from work
Look good while on the road
Sanitary vehicle to Cary family around
Rim straightening & refinishing to restore vehicles dirability
Love their car & enjoy driving it
Maintaining cars cosmetic appearances to make them feel better about their purchase
Use of vehicle to conduct their own business to supply money for family needs
Doesn’t want to show ‘too much’ around young daughters – natural, real
Feeling supported as a mother – bras for breast feeding, easily accessible,
Needing underwear that fits for everyday life, while still evoking a feeling of sensuality
Durability, lasts daily wear and wash
Feeling ‘Sexy’, Unique
Feeling Supported as a mother
Knowing where this garment was made, accountability
Knowing the history of fabrics used – no fast fashion
A constant flow of new shoppers coming to their retail shop or online store.
Importance of having repeat customers and maintaining relations with the existing customer base.
A functioning e-commerce website which showcases the product and a checkout system
Manufacturing system to design and make the clothing
A consistent increase in revenue quarter after quarter ( very attached emotionally to the business performance)
Recognition in the local community as a small business owner
A strong understanding of clothing designing and manufacturing process
Understanding how to use the Shopify platform for their website. Additionally, how to market their business through social media.
The social practice of veganism including food experimentation, the sharing of recipes on internet forums and amongst friends and family has been seen as a contributory factor to the rise in veganism and acceptance of being vegan
Ready to eat frozen desserts.
Desserts dairy free
People who changed diets for ethical reasons were reported to have stronger convictions to remaining vegan and were more likely to be vegetarian and vegan for longer. (Animal suffering, global warming)
Research from Technomic showed that 58% of consumers would rather buy plant-based foods. Only 49% would purchase vegetarian, and 43% would buy vegan. Consumers also think that vegan and vegetarian foods do not taste as good as plant-based ones.
Consumers seem to have negative connotations for the vegan and vegetarian terms. They may associate the words with restricted, bland diets that are boring. They may also view them as fad diets that are difficult to follow and will leave them hungry at the end of the meal.
To look confident in their apparel. To have a place to connect and speak to others who are creative and artistic in their clothing choices and projects / endevours.
Having ways to accomplish specific / personal sewing projects.
Someone who can help them be confident with their ability to wear the best choice clothes for their body shape.
not having the sewing skills to fix a particular item that they need repaired.
someone to listen to their sentimantal connection to their antique or heirloom item, and feel they can trust me with their particular item.
someone who is self conscious need someone who can understand their situation regarding their body shape, weight or size. & treat them with respect.
concise and clear communication about a clients particular sewing needs
concise and clear communication about the time of pick up and drop off, how long the item will take to make / fix/ repair, continuous updated and communication on the process of job.
I need understanding and compassion when am buying from retailers. I need to know that what I buy am 100% confident in my choice.
Clothing with great quality and that last a long time that expresses their fashion choices. Wants to know the company cares enough to provide this.
Products I.e Clothing with great quality and at a decent price point
I need to know that I have the option to return or exchange the items in which I purchased. I need to feel comfortable in my shopping decision.
Clothing that expresses their personality.
Unique pieces of clothing that you couldn’t find elsewhere. Wants to feel special everyday in their fashion choices
I need to know that I have the option to return or exchange the items in which I purchased. I need to feel comfortable in my shopping decision.
Need to know I can trust the store with their money am buying stuff from they except quality customer services when or if things goes wrong
Everyday people buy items,objects, things people need ,want are anything,everything
But having and wanting,and needing are different things.
food,staying in shape exercise,sports
work outs staying fit ,peice of mind
Emotional needs are feelings or conditions we need to feel happy, fulfilled, or at peace. Without them, we may feel frustrated, hurt, or dissatisfied. Some examples of emotional needs might include feeling appreciated, feeling accomplished, feeling safe, or feeling part of a community.
that means something we can use,and enjoy.
how to get the word out to everyone
web,social media TV,magazines
There is an overwhelming amount of information available to people who wish to get cosmetic surgery. This makes it very difficult for people to decide which surgeon is the best choice for them as there are many factors to consider (budget, geographic location, etc.)
Cosmetic surgery can improve a person’s appearance, self-esteem and self-confidence.
There are many people who previously had surgery and have had complications and now require revision surgery. It is even more difficult to choose a surgeon to do revision work than it is to choose the initial surgeon as there are higher risks involved.
Enhanced physical health
As mentioned earlier, cosmetic surgery can improve a person’s confidence and self-esteem.
Enhanced emotional health
For clients wishing to travel to a different country for their surgeries, there may be a language barrier.
Some clients find it difficult to explicitly express what they are trying to achieve by having surgery. We can work with them so that we develop a thorough plan of exactly what they want.The information one requires to make a safe and well informed decision on which surgeon they should choose is not always available to everyone.
I need to support local business
I need to wear things that don’t affect my environment or the people who made my clothes
I need to look stylish
I need to be unique
I need to live a more sustainable life
I love my environment and want to do what I can for it
I need to know exactly where my garment came from
I want to know the history of the brand I’m supporting
traffic to their website
engaging content on their website, blogs
audience/customer trust and loyalty
to feel their business succeed
to get their message across to their customers clearly,
to engage with customers more
A lot of clients issues stem from lack of a social support system. Having someone that they can ask questions to when they are struggling, or reach out to when they are hitting a road block.
Having a second person who has similar background and experience will allow customers to fill a need for empathy as returning to health can be incredible difficult both physically and emotionally. Having someone who has been through similar situations can help people break down embarrassment barriers and make real progress.
My clients have mobility issues, being in their home will allow them to avoid things like getting to the gym, transportation. The flexibility of one-to-one in-home or zoom options would allow it to work for the individual.
Clients need a physical plan they can be held accountable too. Having physical calendars, dates, paperwork help solidify the progress that is being made and show the client they are doing well and keeping on track.
Clients need to feel safe, I am a stranger going into their home.
A lot suffer from mental health and they contribute to their health problems. Mental health is directly effected to our physical and emotional wellbeing and can effect our health so having me there to guide them to the right resources is very helpful.
Clients need the ability to access information to learn what they need to do for better health. Many people I interviewed and have talked to have stated that there is so much information out there that they do not know where to start. Finding a way to communicate the information in a small palatable but helpful way is the key.
Community- to feel they are part of something bigger
Beautiful things – to make their homes and lives more attractive to themselves
Acceptance – to feel their self is safe and held by others
Joy – to feel happier
Pride! to display themselves
Seeking communities from same ethnic background
Seeking social gatherings with people from similar communities
Seeking comfort food from their respective background
Seeking physical activity to stay healthy
Seeking emotional validation in a possibly to new environment from people of similar background
Seeking affection with people of similar values that can exchange feelings.
Seeking communication with people who speak their native tongue
Seeking friendly communication for social purposes
networking with customers for honey sales.
some people are physically disabled and require the honey to be delivered to them.
It makes people feel good tto support a start up buissness and help each other out in such a small community.
to be able to contact me for pick up date and time
– the instant fix
–> people of all ages (especially older people) desire for instant gratification in terms of their appearance, products that allow for their customers to see the immediate improvement in regards to their skincare concerns often fall into this category and thus makes businesses more successful when they are able to have a product that is efffective and maximizes results in a minimal amount of time.
– the doll look
–> a lot of women appeal to this look by using heavy makeup or surgeries to have a more porcelain-like, smooth and flawless appearance
–> as most ways of achieving “the doll look” are expensive, many skincare and beauty businesses have been taking in this trend while formulating products but aspire to be natural looking
–> many people have been very attentive to how their products are formulated and whether it is ethically sourced, Elle’s Cosmetics and Beauty is transparent with where our products are sourced and we use “all earth” skincare meaning it is natural, clean, and green, we try to minimize packaging (with the exception of shipment/polymailers) but most of our products come in glass containers or fall under our naked products
– active communication with customers
– for most online businesses, I’ve noticed that the most frequent complaint is poor communication or the lack of communication
– I reply very quickly and I also leave my phone number attached to my instagram business page so people can give me a call if there are any concerns/questions
belonging to community
– to nourish skin with organic non-harmful ingredients
– to feel like they are making a difference in the world
– to feel valued
Finding sustainable ways to buy clothes
Look stylish and fashion forward
Finding clothing that fits, online
Finding clothing they like online
Garment to look good on their body (fear that a garment will look bad)
Fear that the clothing is noticeably cheap and poor quality and therefore looking cheap
A method of pairing to clothing that is clear and concise
guarantee of sustainable sourcing
Be seen for who they really are
Spend quality time with people they care about
Wear clothing that fits and is true to them
Pay for tangible items
Have a positive customer experience and feel taken care of
Feel as if their ideas are valued and heard
Quick responses to inquiries
Clear vision boards and sketch ideas, to be included every step of the way.
Needs more engagement and loyalty from their online social circles.
Needs to make genuine connections with their audience.
Needs a Marketing Plan to communicate their message to the right audience.
Needs Consistent and high-quality Graphics for their music project
Needs self-confidence and affirmation that they-re moving in the right direction.
Needs to clearly express themselves and their message to their audience
Needs to know how to successfully launch their music career independently.
Needs to know how to gain monetarily from their career
Needs to know how to keep their message clear and consistent throughout all of their platforms.
The touch & feel effect.
To see and touch the merchandise.
to be heard
Scientific proof to back ingredients
Good reviews to read
My target customers may need to see that we have overlapping beliefs and sense. Shared stories that they can also relate and identify with.
Face to face meetings but flexible to meet online.
Especially with new target customers – in person meeting to see if there’s chemistry or not.
They might need a second opinion about their business therefore they need someone to support them with their decisions or provide another outlook to point them towards their destination.
Honest, clear and open communication that’s consistent.
Timely and regular progress updates keeping the customer in the loop about their project. Obviously, setting boundaries and proper lines of communication.
improved regulations and proposals
timing of jobs
timing of jobs
organizational support – establish relationships with top management
organizational change (academic environment)
raising the bar
– engaging graphics and branding
– friendly and efficient socially distanced service
– delicious, wholesome, satiating, cost effective food
– quick no fuss delivery
– late night hours, high availability of product
– friendly and efficient service
– engaging social media presence
– satiating product
– social media presence
– reliable product and customer service
Spreading care about people and their issues
supports similar values (bringing people together)
product against racism and inequality
Give and receive gifts to friends and family.
Express their views and likes.
Decorate boring objects.
Make their items more unique so they don’t lose them.
Feel as though they are expressing their identity.
Find others with similar likes.
Show they are supporting small artists.
spending more time outdoors
spending time with family
meeting others with the same interests
knowing they are part of something bigger (a sustainable future)
local healthy organically grown food!
going outside, getting vitamin D, exercise, fresh air
self-reliance and independence, less trips to grocery store, connection to land
appreciation for nature
Most people are on social media.
Older people often prefer phone calls to email.
hands-on workshops preferable for some families
Some folks might like a visual, learning tool they can keep on the shelf
Some folks would prefer online access to content
Ambitious motivating people
Skin care (using natural ingredients)
someone who can listen and understand
Someone who explains things in detail
-A local establishment where you can meet up with friends and family to enjoy each others company
-A place that feelslike home, where you’ll always recognize the other customers and most people there are a friend or neighbor.
-A local place to stop and get wholesome, grab and go food
-A local place where they can enjoy high quality coffee and espresso
-A warm, comforting local place to unwind and relax with a warm drink
-A local establishment where the staff know your name and remember your order and make you feel appreciated
-Thorough and easy to understand menu to read so they fully know what is in each food item and drink
-Clear signage posting business hours so customers know when you are and aren’t open to avoid future disappointment
Build strong, meaningful relationships (connection to community)
Having a positive impact, helping and empowering people through their brand/company
Health and well-being
Being happy with the work they do
A sense of achievement
Building/engaging their audience
social need 1
social need 2
physical need 1
physical need 2
comm need 1
comm need 2
Someone who can make affordable, environmentally healthy products.
Someone who can make custom orders.
Good quality product.
Environmentally conscious product.
Someone who understands Spirituality and the needs of certain ones.
Someone who is accepting of and constructive with complaints.
-Having a purpose, desire to have a place and importance among her peers and family.
-Needing likeminded others around
-Being involved with life and activities
-Need for people to understand him.
-Need for acceptance by peers, family, others in general.
-Need to overcome their mindset struggles that hinder their day to day responsibilities
-Feeling healthier, feeling better overall, sleep better, eat better, happier etc.
-Need to see progress, importance placed on productivity.
-Learning how to do things she wants to do, or rather how to get them done.
-More time, help with time management, this was a reoccuring theme
-Need to find and be around peers of similar values or mindset
-a desire to feel more free in expressing himself to the world
-needing to know how to do so and to find/build the confidence to go through with it
-Feeling accomplished and productive
-Get things done, physical results are important.
-Definite need for support and reassurance
-Overcoming mindset blocks
-Needing to have compassion for themselves (but struggling to do so)
-Needing hope, maybe direction
-Also a need for support and reassurance
-Healthy outlets, emotional outlet options
-Indicated a need to be heard by others. I noticed a strong feeling of feeling unheard as a pattern
-She needs someone to give her direction, she personally loves to be directed and be told how to get what it is she is trying to accomplish (whether in her job or personal life, etc)
-Having things explained in a way they can understand
Supportive workplaces and neighbourhoods
Positive response to coming out
Healthcare providers need to understand their challenges
Safety and security in social situations
Support from friends and family
Identification of and community building with other LGBTQIA+ folks
Community with individuals with a similar identity
Improved awareness and understanding of LGBTQIA+ identities and experiences by normative folks
Fair, safe mental health care
Access to health and social services without discrimination
Access to economic resources
Queer-specific spaces, both online and in-person
Accessible resources, information and services
Addressing social determinants of health
Stable housing and employment
Freedom from discrimination and violence
Safety and security when accessing resources that impact their health and wellbeing
Legal rights and access to legal protection
Empowerment over the challenges faced because of their identity or orientation
To see other who are like them that they can identify with and relate to (in media, in life, etc.)
End to internalized oppression/positive self-image
Feel safe to be who they are
Find belonging and feel included
Social, cultural and policy changes
Debunking stereotypes and misconceptions about LGBTQIA+ identities and experiences
Improved education for and about queer communities/issues
Normalizing found families, and atypical family or relationship structures
Better, more diverse representation, especially for identities and communities that are severely underrepresented (ex. bi, pan, ace, trans, enby folks)
Something that suits them and their demographic.
An interesting packaging method that arrives in one piece. Pretty, colourful ect.
Products can be useful for different things around the house.
Option to personalize to be meaningful to them.
A way to be able to get in touch with me efficiently.
Updates on order progress and shipping tracking
To feel like a part of the community.
To feel connected to a brand as an individual behind it.
To feel value through a product or service.
To make purchases that have benefits beyond bringing it home, but benefit the seller and their community.
To feel listened to and heard and like an individual not just another client.
To feel good about the impact their purchase has on their community and everlasting benefits that make it valuable intrinsically socially, physically and emotionally.
To feel they are listened to in a caring and authentic matter as if they are a friend or part of the community.
Authentic personality about the personal and professional life of the person behind the brand.
Walk up Accessibility
Simplicity, not over complicated.
Menu options and what they consist of.
Staff communicating with customers on a professional level.
To have jewellery as part of their style be one of a kind in a world where mass produced items are the norm.
To know their jewellery is being made ethically.
Jewellery that doesn’t need to be “tuned up” (settings tightened etc)
Pieces that are built to last generations so they can be well loved and passed down.
To feel stylish and unique.
To feel a sentimental connection to family / travel / a special moment
To be heard when having their jewellery designed. Jewellery is expensive and they want to know what they will be getting is exactly what they asked for.
Being informed about what it is they are spending money on. What makes the stone special, what kind of care does it need, where do the components come from?
To keep as much of the money raised as possible – local production and pick up is important to eliminate shipping cost
To organize and plan with multiple people regarding stock, ordering, website updates, and fulfillment.
A place for customers to pick up products from
A solution for stocking and selling sized items (local DTG option would be aces)
A reduction in logistical organizing stress!
To find fun products that speak to their values
Needs things to be quickly easily understood
simple interfaces and clear communication valued
Communication, follow up emails and calls, explaining crystal information.
Physical touch of products, local pick up.
Trust worthy business owner, compassionate towards their journey, positive.
Tracking numbers,detailed invoice , description and price of each item available.
I need to know what people like
I need time to work on the idea
i need to have money
i need motivation
Seek approval and admiration of physical possessions from their peers.
Enjoys going out, being in large crowds, and frequenting bars, restaurants, dance clubs, art galleries and music festivals.
It’s very important to try new products, new places for vacation or new foods, just for the pleasure of the novelty.
Fitness and status-conscious, they spring for health club memberships and balance alcohol- and cannabis-fueled partying with healthful foods, especially organic fruit and veggies
I would be willing to pay more for environmentally friendly products.
I try to keep abreast of changes in style and fashion and often buy things just because they are beautiful, whether or not they are practical.
I believe that young people should be taught to question authority.
The internet is an essential element for building and maintaining social and professional relationships.
I want to go out and try something new and to experience the local area by eating their local food.
I want to support local and buy fresh during the day to bring back with me.
I want to skip cooking a meal, have a good wholesome lunch or treat myself to a afternoon treat from a bakery.
I want to buy take out or snacks for an adventure or a picnic out.
I want to feel welcomed by the staff and relaxed by a good ambiance of a food establishment.
I want to feel cozy, with a nice outdoor view or a seating in a cute interior that’s inviting.
I need to be able to find a place to eat quickly and see if it’s good, when I don’t know the area. Good information online for my google search is crucial.
I will ask around for word of mouth at my airbnb or the people I know in the area, or will google.
Wanting others to notice their looks
Promoting their looks on personal social
Wanting to find the best style for them
Becoming the better version of themselves
Finding personal styles they love for them
Sharing their styles with others
to feel like they are part of the green movement
embrace clean and green agri-tech
to eat food
increased healthy produce intake with less pesticides
plants are good for mental health!
easy access to plant care stats
convenience of operating the plant machine
Following the social contract of making the world better and holding each other in your friend group accountable
Eating healthy and local is a great lifestyle choice and will impact your physical health beneficially
They will feel happy they are supporting a business that is ethical and conscious
Community Hall Groups
eye-catching backdrop for their content
a space to feel good for their overall well-being
a space that expresses who they are
-effectively express who they are and what they do
Community through food
Fighting food injustice
Food for sustainance
Ease of cooking
Connection to cultural foods
Stress free food exploration
Access to resources about new foods
Community sharing platform
The need to feel part of a community
The need for interaction with other people
The need to eat
the need to have all basic needs met
The need to feel satisfied with choices made
The need to enjoy what they put in their body
The need to know where food comes from
The need to support local
Large facility/property, Temperature control, indoor-outdoor facilities, security, constant availability,
To have a community of people who share their values and beliefs about clean eating and the local movement.
To feel that their actions and choices have a meaningful impact.
To have healthy, nourishing food.
To have outlets like yoga and hiking to maintain balance.
To feel valued and like their ideas are heard.
To feel that their making the best choices possible for themselves and their families.
To have a way to share their recipes, ideas and outlooks.
To have a way to hear what others are doing, their successes and failures and sources of inspiration.
Needs items that make her feel cute to feel attractive for her partner
Need to be noticed as cute & sexy (very proud of her body since she works hard for it, and wants to be seen!)
High-quality, comfortable underwear that feels good on the body
Underwear created with organic material to promote breathability and women’s genital health
Needs clothing to feel good, confident, and sexy
Needs to feel that she is doing her part to save the planet and make responsible decisions and supporting a good company
Needs to understand exactly how & what a company is doing to be sustainable, is skeptical of claims without research to back it up, and values transparency
Needs to know what materials items are made of, how the materials are processed, and how they are dyed
– To connect with each other
– To connect with food
– To eat healthier
– To cook at home in order to feed self/family
– Want food they enjoy
– Want food that makes them feel good/excited to eat
– Understand cooking
– Make recipes easy
– Space to be broken
– A space to be and not act have to pretend
– Space to be yourself
– Looking for a circle to fit in
– Seeking confirmation, affirmation,
– More focus on potential than weakness
– Space to breathe and process, and allow for growth
– Judgement free zone
– Needs understanding people
– People who understand struggle, everyone’s wounds are different
STRESSOR: Not being listened to, or understood
– Have direct convos/personal convos about why certain painful events hurts ( leave room for exploration, and clarity)
– Have more productive healing convos that can lead to result around: race, personal experience, feelings, and emotions
– Need accountability, to keep herself accountable to her task/goals
– A safe community/ relationships
– Positive environment
– Safe space ( mind, body, soul)
– Personal space
– Space to grow and not be controlled
– People to learn and understand love languages, and show it
( Eg. hugs, words of affirmation, quality time)
– Desires to take care of herself spiritually, mentally, emotionally and financially, but struggles to, and it takes a back seat to a busy lifestyle
– To be able to support/ provide for herself, independence
Wished to learn how to:
– accept how one feels
– how to appreciate ones uniqueness
– Desires counseling earlier on
– Learn how to be comfy in ones skin
– Struggled with being heard at a young age,
– Knows what she wants/insighful > needs to better understand ones self
STRESSOR: Not being listened to, or understood
– Time to process, think, feel, and enjoy ones own company
– Needs breaks after doing things that exhausting
– Not interested in being defensive to self
– Understanding ones purpose and assignment to give back to the world ( SPIRITUAL need as well)
– To express herself
– Find ones voice and story | Lacks being heard
– Wants to feel in control
Topics wanting to explore:
– Anger, grief, how to forgive
-Attachment, intimacy, yearnings
– Learn more about different languages
– African History, history in general
– Emotional Intellgence
– Wants to try new things
– Things needed to heal from
– What it means to be black, to be surrounded by people who look like you
– Visually appealing
– Eye catching
– Hands on activities
– Role playing
– Works best with laid out instructions
– List/ schedules
– Outlines, direct practial steps of what to do
– Desires to have accounts with quotes of the day ( helps when having bad days)
– Likes spiritual and minimal pages
– Needs break downs and clear vocalizing of service and what it does
– True fulfilment
– Understanding of ones purpose and existence
– Desires to know more about the spiritual aspect
– Clarity on identity
I want to show off my love for my dog
I like cute things
outdoor activity with the dog
match with their dog
I love my dog so much that spending money isn’t an issue
I am connected with my furbabies
I want to tell people that dog belongs to me
I am a millennial and I love my furbaby (cat or dog) like a human
They are reminded of their asian traditional foods
Trend is to be vegan
People need healthy snacking options
They have cravings for the taste found in their native countries
They need to be informed of the nutritional values and cost effectiveness of the products
-Staff that are approachable and welcoming
-Willing to come to their house
-Nurturing caregiver for their cat to feel secure when they are not at home
To be educated and comfortable communicating with trans, queer and other minorities.
To be seen as allies, supporters of the community and a safer space.
Language and communication skills to work with the community and it’s members.
Support and education throughout the journey.
To feel that they have the skill set to engage with their customer base.
To be supported as they train and retrain themselves.
Exactly why I’m here
feel confident in my parenting
be connected to a community to like-minded people
Understand my child/youths development
understand how to deliver/engage with my child’s learning
I want to feel regulated parenting my child
I want to release values and beliefs of how I was parented so I don’t push them onto my child
I need clear, to the point information
I need information that is quick to understand and able to my child
I need my dog to be congruent with my lifestyle.
I want to be able to have my dog be relaxed around ________ stressor.
I want my dog to stop lunging.
I need to have a happy relationship with my dog.
I need my dog and I to know how to communicate more clearly.
Representing part of self hidden usually
Not in your face
Representation of men/non-binary/trans people in boudoir
Explore sexuality, sexualness, gender, femininity or masculinity
Connecting self with nature and climate crisis
Showing people without makeup or being done up, doing regular things around the house (working on laptop, doing dishes, getting ready)
Prop/clothing options/outfits changes (bring own or have me buy them)
Examples of what to wear
Bring someone to the shoot
Snacks, little gifts (candle with name on it, slippers to wear, robe to wear)
Photos, for self, gifts, comparison of self before and after transition
Choice in theme of studio set up (light, airy, cozy; dark, moody, warm)
Hair, makeup included?
Wine, coffee, tea, snacks, the photographer has a drink with the person, candles, offer a rose to the client after, chocolate
No time limit on photo shoot itself
Encouragement, collaboration with others
Have control over the photo (when its taken, etc)
Self expression of beauty
Feeling supported by someone open to different ways of living and presenting the self
Mental health representation
Being portrayed as they are
Feeling comfortable in their bodies
Trust photographer to respect and understand them
Reassurance about how to act, move, smile or not, when to cover up, when to ask questions
Make the session fun!
Vulnerability constantly addressed by the photographer
Not using photos for promotions
Knowing what/when everything is happening
Being told before the photo is taken
Website: inviting, friendly, open, page about me
Tell how to pose, before, during; examples on how to pose; tell them what looks good; relax face and shoulders, etc
Groom how you want, recommendations for if you do wax on how to not to do it the day before
Know when they’ll get the photos
Knowing the photographer
Addressing the client’s fears before hand and always reminding them that the shoot is for them and them alone, and they have full control, can pause at any time, reassure the client that I will check in with them often
Ask people what their favourite colours are, etc, and tailoring the set up to that
Meet photographer (and any other people on the team) before hand
Transparency with the whole process
Reassurance through whole process, compliments
To feel like they are wanted.
To feel love.
Needs to be reassured.
Needs to be heard.
Being connected to other peers from different backgrounds
Being understood / their values
Staying warm during the winter/ rainy season,
Having items in their homes/ closest that are beautiful
and represent an interconnected value
Feeling of belonging to a diverse background / culture
spiritual connection to a larger source
How fast they will receive their product
Customer service to be great for online shopping
Validation of their cosplay creations they work very, very hard on.
To be recognizable as a certain character amongst their peers/in their communities.
Wigs that look realistic, as well as feel comfortable and stable on their heads.
Hair accessories that correspond with their cosplay while also being functional enough to effectively secure the hair into a style.
To effectively look like their favourite character/whatever character they create.
Expression of their creativity through the art of cosplay (includes costumes, make up, hair, etc)
Effective communication and involvement in the creation of their wigs and/or hair accessories.
An understanding of effective wig and hair accessory care for their cosplay supplies, as well as tips. (also possibly repair tips)
Require access to gender-affirming healthcare providers.
Require postpartum help in the form of practical assistance and community resources
gender-affirming and trauma-informed physical comfort measures through labour and birth
If bodyfeeding, need gender-affirming lactation assistance with latching, milk production, and optimal positioning
Support through potential gender dysphoria and/or misgendering due to perinatal state.
emotional support through the difficulty of labour and birth using affirmations and empathy.
Need gender-affirming and trauma-informed communication from all members of care team.
Need to be properly informed of procedures, interventions, complications, and other perinatal information that would allow them to make informed decisions that best suit their needs
To gain confidence
To show they care
Looks like everyone else’s
to trust the quality of the product
Makes new things easier
Creates jobs for people who are creative and builds another avenue for them to take
Affordable and cost-effective service other than high end and expensive productions like branded production companies, which also has the potential to dominate social media
it is not only fulfilling but also provides a mean a financial support for them to make a living off of, potentially
businesses can cut down on costs for promotions and marketing by focusing in paperless ways like social media and this business itself
A place where they can create content freely for the use of businesses and brands that compensate them for their services, rather them creating for free while looking for an opportunity
a place of opportunity where their work is recognized by businesses
A place where a massive budget is not needed as much to gain the results of high profitability
A place where creators don’t need to water down their ideas, but rather they are heard and can be themselves and display that to the audience, while promoting brands
Time for family and self-care
Less anxiety and overwhelemed feeling
Help keeping up with clutter and messy house
Unable to clean at all so need help for everything
Peace of mind
Less stress and depression
Help establishing cleaning routine
Tips on cleaning tough dirt
Need to feel a sense of competence, that they aren’t in an unfortunate circumstance with a bad social situation
Want to feel supported in the quest to fiend more knowledge about specific misunderstood financial topics
Need help filling in the gaps of their understanding
Need an easily accessible resource that they can resort to for learning about finances
To feel calm and not overwhelmed about their current financial situation and all the complexities of institutions in place
To feel comfident in viewing current institutions as a tool instead of necessisary evil
Basics on credit:
How to increase a credit score
What lowers a credit score
Why does credit exist
How to establish credit
-How to order their own credit report for free
Connection and networking within the industry
an audience/to be able to reach target markets.
Turning vision into reality
To benefit their community
Online platforms/digital safe spaces
Feel connected to the seller
Feel connected to their culture or region because they have an item from there and because they supported an artist from there.
Feel connected to the seller
Have a fun story to tell friends
Ease of buying goods without having to travel internationally
To have a functional item (Blanket, basket, salad forks etc.) that also looks nice
People who left their country miss what they left behind, and being able to buy an item from where they grew up would be special
Feel good because they helped someone with their purchase
Looking at art makes buyers feel relaxed
Having a story about the item to remember when they see it
Feel good because they helped someone with their purchase
To communicate that their cultural heritage is important to them
To communicate that they like giving back to the world and helping people
To communicate that they like giving back to the world and helping people
Some clients will require a in-person initial contact before a service can be provided. Some people might not know how to use the internet and text pictures of there space.
Needed other services I had not mentioned yet / will be adding in the future to my business.
They would need a way to receive a physical receipt. Something I wasn’t sure if I really needed.
Some clients would probably require discretion.
Needed to have a way to contact me through text, call e-mail.
I will disagree with some clients / possible people I interact with regarding my business. It will probably be very common.
The organization may need to increase their impact.
The organization may need to feel better about how they are using their resources and might need more clarity around
The organization may need support designing communication materials for the project (social media posts, websites etc.)
On time, cooperative
lift heavy weight if needed
Reports problems with trailer or truck
Doing consistent PTI’S
I need the support of my immediate family.
I need to focus on my work and life.
I need to be able to have my own space to be creative.
I need to keep my health in top shape if I want to be able to work properly.
– I need to be the main character of my own future, I have the power to create the life I want. And ask for the opportunities I need when I want to be intellectually simulated.
– I need to create the lifestyle I want in order to be fulfilled and intellectually stimulated. The Bottom Line Profits in companies are not what I can work for.
I need a coach or a mentor, a more “experienced” level headed person to be my guide. Need information to help guide me and this is my safety zone that I can always rely on.
I need to be able to talk about priorities and my life goals to supportive and more “experienced” people.
Empathy and Compassion- The need to be understood on their experience that leads them to wanting my products and/or services.
Reassurance- The need to feel as a mother given the circumstances they have been dealt.
Trust- Trust that the brand best reflects, represents their experience and/or feelings.
Quality products and materials
Invoices and receipts
Contact response time to be reasonable
Recognized as a loyal paying customer, who may have been through a very traumatic experience
Self- Expression, being able to form their own opinions on products
Positive shopping experiences
Again appropriate response times
Respect when dealing with matters
to be able to socialize with others who have the same interests
friendliness – being greeted politely and courteously
for “quality” – good food, good drinks, good experience
for good service
to be able to relax as kids have fun without having to keep them within arm’s reach
to feel that other avenues are available to getting what they want accomplished
Need to feel that the service person understands and appreciates their circumstances and feelings without criticism and judgment. (listenting and empathizing- attention)
to have control- to feel that they have an impact on the way things turn out
ability to function
-The need to be seen to be good and abreast of all new and valuable trends in the intersectional executive and investment spaces.
The need for a maximized net worth, derived from savings and investments.
The need for (physical security)-stemming from (financial security)
The need for (convenience) in their investment vehicles
The need to feel connected to a community and the need to be connected to their possible idols (belonging)
The need for (growth)
The need for continuous (visual communication)
The need for (verbal communication)
Engaging and compelling content
Relatable and genuine connections
– Finical stability
– A location away from the city
Flexibility of schedule
– A safe space to be themselves
– An opportunity to be heard, through a gathering like an Open mic, or sharing circles
– Complete honesty about my service
– Transparency about how my service will operate
Sense of belonging
Use their voice
Learn new things
– Convince them to purchase the product(s)
– Cost of the product(s)
– Good quality of the product(s)
– Comfortable clothes
– Create Content
– Social Media
Adult relationships with people who also have children
Time to escape responsibilites of work and childcare (and not have to be the one teaching their children on top of that)
trust and empathy
direct, clear, but concise communication
To look good
To fit in (they may stand out because of acne for example)
Long, healthy hair
Boosts self confidence/esteem
To feel good
Advice on clearer skin
Advice on longer and healthier hair
Our expertise when it comes to the structuring of songs. It can be the difference between a song and a radio hit.
Our marketing prowess to help expose your music to the correct audience.
Being in a space with creatives that specialize in what they do.
Being in a place that is comfortable and feels like a home away from home
Our encouragement to do their best
Some artists need a place to release whatever type of emotions they are feeling, whether through singing, dancing, etc.
Giving creatives constructive feedback so that they can reconstruct & create the highest quality records they can.
Accommodating certain clients to their budgets and working with them if they are driven to be successful.
2.to connect with their audience
3.support from peers
to gain clientele.
and to gain the popularity to make my business move to the next level.
these customers would let me gain the funds i need to incorporate my business
Want to feel trustworthy and safe
Want to feel comfortable with disclosure
Want to heal
Want to no longer be sick
Want someone to “get” their mental health
Want to feel connected
Want to feel heard
Want to feel understood
Customers want to lessen their environmental impact and feel better about their choices. We help them by providing sustainable products.
Customers want to feel like they are part of a social group. One way we can do this is by showing some of our customers and their favorite products and how they use them.
Products that are easily available and affordable. Many people don’t like having to online shop for new products. They may be more convinced to shop online if free samples and shipping are offered. Prices can also stay more affordable through using e commerce.
Products need to work very well and be high quality. Floralogica skincare uses the best ingredients, a mix of synthetic and natural. Customers want hair and skin care that’s moisturizing and doesn’t leave them looking greasy. We can test if the products are good enough by giving out samples to test.
Customers need to feel like they are being included, not like they’re being told they aren’t good enough. We can do this by using diverse models and using positive messaging in our ads. The brand story should also include the journey of how the products were created and how the owner struggled with acne.
Customers like to know what’s in their products and where it comes from. Our products have simple ingredient lists so they’re easier to understand. Floralogica skincare is cruelty free, many products are vegan, we make an effort to avoid palm oil or buy ingredients that come from renewable sources, are biodegradeable and aren’t endangered. We should make an effort to be honest and find out as much as possible about our supply chain.
-affordable and competitive rates
-Transportation to studio isn’t an option, bringing the studio directly to the customer
-To be able to access a studio
-to create physical music they can in turn put out and make money off of
-To feel like their music is good, worth recording, to try to help them create something they’re happy with
-to feel comfortable and safe
-To get their music recorded and out there
-To know there is this this service available
To have a pretty, well-groomed dog so they are perceived as a responsible and caring pet parent.
To have a dog that is clean, well-kept and smells good when they are visiting or having visitors over.
A convenient, central location that is easy to find and access.
A groom that meets the physical needs of their pet.
To trust their dog’s groomer.
Peace of mind that their dog is well-cared-for and safe
To know the basics of my business – how long it takes, how much it costs, what services are performed.
To know how to book, where to drop off and when to pick up their pet.
Long-term conscious relationships
Time alone to re-energize their batteries
To be around like-minded people
To cut people off who aren’t aligned with them
Energetic releases through body
Breath control/lung expansion
Calm the mind
To be around nature
They need to know that other youth like themself are facing the same issues of lack of opportunities, so they don’t feel alone.
They need to be able to make friends, relate to others, and feel comfortable in the social settings they are placed within.
They need the online meetings to be easily accessible to join meetings in an instant manner.
Projects should not require them to step too far outside their comfort zone, such as by doing field research on people.
They should feel accomplished and feel like they are making progress with the issues they were facing.
They need to enjoy what they’re doing, have fun, and not feel as if it’s another stressor like school.
They need to easily communicate with staff about their issues, needs, and feel that they are receiving a response in a timely manner, to instantly know what they should be doing.
There should be outlines and layouts of how the programs will work and to let them know what they are committing to beforehand.
to make a difference in the world
peace/ calm shopping experiences
easy to no communication needed
be socially accepted by following the mask mandates/ and or going the extra mile to keep others safe post mask mandate.
the need to contribute to keeping the planet safe and waste free by using masks that degrade within a year. give a clear conscience to a disposable product that is often used multiple times a day.
need to feel safe /keep other people safe and protected against airborne diseases such as covid 19.
need to eliminate environmental waste , and carbon footprint.
we need to understand that masks are frustrating this pandemic is frustrating and we want to make it easier on them.
customers want to know they aren’t hurting the environment while also having convenience
advertising space on masks is a communication need. but people have the need to know people are taking steps to keep them safe visually seeing a mask communicates that.
losing customers due to them not having masks available or being unable to provide these to your customer base blocks physical communication for alt f People.
i am now considering welfare offices and banks and government buildings as additional locations.
Social Interactions with family, friends, loved ones in various social gatherings/ activities.
Satisfied guests, family members, etc.
Maintain a well balanced nutritious diet.
Have enough time to rest.
Excitement, Satisfaction, Engagement of all 5 senses
Feeling like they are well taken care of (Trust)
Fast, Simple, and Efficient communication process.
Direct engagement with the brand (Using social media/ incentive programs, etc.)
Knowledge of ingredients, preparation process, and brand’s values.
Good quality product that works but is in price too high.
A product that works that gives their hair the shine the boost the confidence it need
To have healthy hair
to protect their hair
Someone who will listen and help them protect their hair
– Non-judgmental community that doesn’t give you pressure to be perfect. No ableism or based on able-body privilege. No expectations for you to be doing all the things like a “regular healthy person” would.
To be taken seriously as an expert in their condition. Don’t try and criticize or dismiss my feeling & experiences, or tell me I’m doing something wrong when you don’t know what it’s like being me
Less fragmentation in health support. A holistic approach to healing & wellness (include topics regarding business, financial, physical, emotional, spiritual, AND mental health supports together).
– Flexibility & grace to join group calls on different days & times of the week
– Tangible action steps or “homework” for the week to really make actual progress and not feel like stuck or venting or reliving trauma. Techniques & activities in group calls to learn & try
– Stable support system. (Many don’t see friends or family often because of their condition and don’t have people to talk to who understand what they’re going through).
– Maybe encourage a buddy/triad system of sorts if group is large so that everyone has chance to get to know each other more deeply and form connections
– Help balancing all the things (work, life, illness is all emotionally exhausting)
Call topics should include resources and homework activities
– A group with healthy boundaries & rules to create a safe space. E.x: not a place for people who are in crisis, they don’t have the energy or capacity to save each other and be in crisis mode all the time (provide links to hotlines & resources & such for those who need immediate assistance or who are in crisis).This is a place where it’s safe to be vulnerable & authentic. This is a place where we we don’t fall into toxic positivty but we do focus on improving not complaining, we focus on what we have control over. No yelling, no judging, respect each other as an expert in what’s best for their body, etc. (Reference resurgence Come+Unity guidelines for a read example of rules they stated to create a safe space for vulnerability)
Online space to gather & message each other (think slack or discord)
Being supplied with arts/creativity
Hanging out with friends
Socializing with potential partners
Gym gains, working out
Spending time with family
Deepening relationships with partners
Social media attention
Reassurance from partners, gym buddies, and/or friends
They need to be nice and unique and want to have special jewelries that no body have it.
They like to be nice and look beautiful. It’s in the nature of the women that try to be nice. They try to match their clothes with jewelries.
when a girl/woman is nice, they feel more comfortable and they feel self confident. Emotionally when girls see that they are looking nice, they feel comfortable and restful.
My customers need to access to my products in everywhere. They should have the opportunity to share the products with each other. In that way, we will reach more customers.
Have nice accessories
Have quality accessories
To have strong nails
Abundance of opportunity to wear the products
To express themselves and the show that they belong to specific groups.
To show how they align in their values and politics.
To contribute to their style of their home and fashion
To decorate their space and things with art they see themselves in
To feel a part of something bigger than themselves. To make friends and connections with others over what they care about
To change their surroundings
To tell the world who they are and show their sense of humour
To state their opinions on matters of the world.
I want people to my style when I enter a room
I want to start artistic and inspired conversations with the accessories that I wear
I need jewelry that fits me
I want to have a diverse collection of jewelry that can suit all of my eccentric and artistic styles
I want to feel that I am supporting small businesses and not large corporate conglomerates
I need to indulge myself in simple, every day luxuries as part of my self care
I need to display my artistic and fashionable side through my accessories
I want people to remember me as bold and fashionable when they see me
to connect with others
to find passion in life
to have a healthy lifestyle
to find emotional help
to connect with others
to follow on all social media plat forms and repost when they get product
need customers to post their experience with my lashes and leave reviews on my product
need them to enjoy the lash and wear it out
need the customer to make sure that they are spreading the word about my lashes
them to feel more confident in them selfs and overall enjoy the lashes
need them to let me know how there experience was so that I can improve my lashes and the quality of them
Love and belonging which is something all humans need this is a fact not an observation. Source: Maslow’s hierarchy of needs
A judgement free unconditionally loved friendship that is predictable due to the canine training and temperament. This allows the participant to build trust and normalize stability
To leave their comfort zone while having something they perceive as safe (canine) Reinforces the fact that they are more capable than once thought.
Specially during Covid, comfort by way of physical affection decreased and that is a physiological need. Some have lost family or partners and now permanently lack a connection. With help of a canine humans can show signs of improvement after a single session. Largely due to oxytocin.
Some topics are distressing and hard to discuss. By nature humans judge and when disclosing something so sensitive people can’t help but wonder if they are judging or perceiving them poorly due to a feeling that was acknowledged. With animals being your true self is a reward to them because they have senses which are activated when people are stressed, anxious or not in a comfortable state. To emotionally support a human a canine can adapt to the situation in particular emotion being displayed and act accordingly while presenting as much comfort as possible.
To emotionally support a human a canine can adapt to the situation in particular emotion being displayed and act accordingly while presenting as much comfort as possible
In some instances animals will draw attention to a person if they believe they are in danger. For example a person falls and cannot get up their dog will likely bark until someone approaches the house to investigate further.
Although ,dogs cannot speak English, the vast majority of people talk to their dogs Not at their dogs or to themselves but they converse with their dogs and the bond that is built can determine if you feel heard or understood. Most of all you said what you needed to often that can bring peace.
personable customer service for custom orders
adaptable and flexible customer service because weddings are already stressful enough
durable materials that can withstand transportation and lots of hands getting into it
easy and mess free application (especially for kids)
patience and empathy
quick and responsive communication since turn around times are fast
Needs to be accepted
Needs to social conscious of what they purchase
Likes to buy in bulk for convenience, doesn’t like multiple trips to the shops
Likes to buy from an authentic seller
Wants to feel ease
Wants to feel ease
Wants comfort and to feel at home
Wants comfort and to feel at home
Low risk investment property
Roof over head for lessee
Stress free passive income
Reachable for issues
As little communication as possible with investor
The desire to follow their passion
The desire to succeed
Reduction of stress
Freeing of time
have access to same foods other people without restrictions do
to not get or feel sick
to feel like they belong and are not excluded
to not have to explain why they have restrictions
cost effective painting services
quality paint and servives
compassionate to their cause or reason
telling them what is and is not doable
Needs something that stands out
Needs a way to communicate that this costs a lot of something
Needs a bag or something that says this is from this brand
Needs something that is simple secure, and easy to use.
Needs something that they can sell themselves so they are emotionally secure
Needs something that makes them happy to have or they can gift, something like jewelery
Needs something that can stand out and be easily identifiable
Needs something that can be different as in that integrates with technology, as little as a QR code or as big as a place to put an apple air tag.
Business pages on social media platforms
Safe child care
To speak with people in her community
To speak with people going through similar experiences.
defining her passion
Guidance and support for her journey
Find affordable mental heath care and resources.
help with expressing her challenges to her family
Connection to Old Soul
A reason to need my services
A need for relaxation and healing
A need for mindfulness tips and tricks
Anxiety, depression relief
To be informed of my services, offerings and products
Clear communication as to what is offered in the service
Always Having new stuff that no one else has
Always having the best products offered
The need for products that can be useful in day to day life
The need for products that help keep them organized
The need to feel organized
The need to be stress free
The need to be able to find products easily
The need to have customer service related to any products they purchase
A social media account for my business
Good packaging for good shopping experience
Good customer service
A way to suggest stuff like a Q&A
Ways to leave reviews
They need to feel like they belong, like they are stylish, bold, capable and badass.
They are benefitting the world by rocking this design!
To be clothed
To dress to impress
To feel confident
To feel comfortable
to express themselves freely and happily
to express love to everyone around them
See business plan
a space to gather in the evenings with friends and like minded individuals
an accessible space that is not too loud
a space that is not just a bar
To combat the feeling of loneliness.
To communicate with other like minded persons for the friendship experience.
To be able to talk or text.
To be able to communicate where ever they are.
Not feeling alone.
Someone that can listen on a phone. To sympathize.
Spirits need brightened. To joke around with if appropriate.
see business plan
see business plan
see business plan
see business plan
see business plan
see business plan
see business plan
see business plan
I want people to see me as a unique individual
I need jewelry that is comfortable and lasts
I want to feel like I can express who I am through my jewelry
I want to support a small business, shop local, and be a part of something that is mutually beneficial
Feeling empowered with financial knowledge going into network meetings (confidence)
Accounting software subscription, Saas apps
The calm of knowing all the books are caught up, financials are ready, they actually understand their business financials going into tax season and finally their cash flow, and budget analysis KPI’s are ready and finished.
They need to feel like I’m responsive
They want me to answer questions in a way they understand.
Community and Belonging:
Boxing, like many sports, is not just about physical activity; it’s also about being part of a community. Professional boxers may have a social need to feel a sense of belonging and camaraderie with their fellow boxers, trainers, and the broader boxing community. This need extends to the boxing gear and apparel they choose, which can be seen as a symbol of their identity and membership in the boxing community.
Recognition and Respect:
As professionals, these athletes work hard to hone their skills and they compete at high levels. They have a social need for their efforts and achievements to be recognized and respected by others. This includes using boxing gear and apparel that reflects their professional status and commitment to their sport. In other words, the gear they use is not just about functionality, but also about signaling their professional identity and earning the respect of their peers and fans.
Protection and Safety:
One of the primary physical needs of professional boxers is for gear that provides adequate protection. Boxing is a physically demanding sport with inherent risks. High-quality gear that can safeguard them from injury – including gloves with sufficient padding, protective headgear, mouthguards, and wraps – is a crucial need.
Comfort and Fit:
Boxing gear needs to be comfortable and well-fitting. Professional boxers spend a significant amount of time training and competing, so gear that causes discomfort or doesn’t fit properly can hinder their performance and focus. They require gear that is designed to fit well, is adjustable, and is made from materials that are breathable and comfortable for extended wear.
Confidence and Self-Assurance:
Professional boxers need to feel confident not just in their skills, but also in the equipment they use. High-quality, reliable gear can enhance a boxer’s self-assurance, making them feel prepared and capable in the ring. Knowing their gear won’t fail them allows them to focus on their performance.
Pride and Identity:
There’s a significant amount of pride associated with being a professional athlete. Boxers might seek out gear and apparel that they feel represents their commitment to their sport and their personal style. Using and wearing brands that align with their identity and values can bring satisfaction and a sense of personal expression.
Clear and Accurate Product Information:
Professional boxers require detailed and precise information about the boxing gear they purchase. This could include specifications, materials used, safety features, care instructions, and other relevant details. They need this information to be communicated clearly and accurately, both at the point of purchase and in accompanying product documentation or packaging.
Responsive and Efficient Customer Service:
As professionals, boxers often have very specific requirements and high standards for their gear. They need to know that they can communicate with the company – whether it’s to ask questions, address concerns, provide feedback, or resolve issues – and that their communication needs will be met with prompt, respectful, and effective customer service. They also appreciate companies that proactively communicate with them, such as by providing updates on new product releases or enhancements, or notifying them of any issues or delays with their orders.