My STEEP Analysis

Community

Expensive

Less options

Fast-paced growth

None

These are the societal trends that may impact my business: [insert trends].

These are the technological trends that may impact my business: [insert trends].

These are the environmental trends that may impact my business: [insert trends].

These are the economical trends that may impact my business: [insert trends].

These are the political trends that may impact my business: [insert trends].

Being African isn’t “cool” anymore

Easier to make your own clothing from home with your own machine than buying

The tempature isn’t t-shirt friendly

People can’t afford to buy shirts at a price where I would be recieving a high profit

The gouv. doesn’t allow small business to work anymore

Increase of service dog Use
Increase in acceptance of service dog use
Increase in trends towards lower environmental impact lifestyles

Lab created meats,

Global warming
Less animal farming

Lower social assistance amounts/living wage amounts
Trade agreements on manufacturing goods
Increase in economy
Decrease in economy

Service dog regulations

Resurgence of faith in private sector
Increasing awareness of harm done by non-governmental sector
Decreasing neonatal mortality

Increasing availability of biomedical devices
Growing divide between technology available in low- and high-income countries

Access to clean water (essential for running hospitals and clinics)
Degradation of land for resource extraction

Increased funding for innovation in GH
Recession – decreased funding

Wavering trust in multilateral agencies, government and other public institutions

Meeting stranger anxiety

Increased usage of technology to facilitate entertainment (example: VR, Snapchat)

Local natural catastrophe or incidences

Economic Slowdown

Strict Residential Noise Regulation
Code of conduct in the entertainment industry

Increase in use of Service Dogs

Tariffs on exported goods — lower rate of American customers

Service Dog legislation

Meeting stranger anxiety

Increased usage of technology to facilitate entertainment (example: VR, Snapchat)

Local natural catastrophe or incidences

Economic Slowdown

Strict Residential Noise Regulation
Code of conduct in the entertainment industry

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Increasing interest/recognition of non-profit and charity organization roles in having social impact

Increasing interest for consultants to work with non-profit and charity organizations

Streamlining the ability for NGO’s to have the information they need in an easy and accessible manner in regards to project development, funding opportunities, and strategic partnerships, etc.

Unique challenges locally that can influence allocation of government and private sector grant funding for NGO’s

Declining economic growth can lead to reallocation of funds away from NGO organizations from government.

Changes in political power at municipal, provincial, and federal levels all influence the way in which government funds are available for NGO’s.

more people will look for accessibility

Bad Reputation

Heated Parking Lots
New Equipment

Global Warming

Reduced Demand For Snow Removal
Economical Collapse

Snow Removal via Government

No ‘degree’. Photography is easily self taught with lots of practice and studying of online materials. Many people think it’s just pressing a button (look online and you’ll see how many people think that).
What the media perceives as beautiful. Everyone expects to look like a super model and for the photographer/retoucher to work a miracle by making them look super thin, clear skin and perfect. There is too much bad media on body image which needs to be stopped as everyone comes in different shapes and sizes. No one needs to look like Angelina Jolie on a cover of Vogue but they feel they need to be.

Cell Phones. The cameras are getting better and many people have turned to this to capture images on the go.
Instagram/Filters: Why edit when you can slap a filter on your image within two seconds to make it look ‘better’
Free photo editing software: Why hire a photographer or retoucher if they can do it themselves?
Cameras: People think because they have a good camera that they will take good photos. Its not the camera but it’s the photographer. Having good gear is a bonus.

Canada is known for having cold winters. With our ice storms and minus double digit weather sessions may need to be cancelled or postponed. Many people will not book an outdoor session during the winter because of intolerance to the cold.

With the cost of living in Ontario, taxes being high and wages being low it can be quite difficult for people to afford a photography session.
It is very easy to dispute charges with paypal and the bank. There have been the odd cases where a client gets their images and decides they don’t like them and without saying anything they’ll dispute the charges which will result in the photographer losing the money they earned and an additional 15 dollars (or whatever the fee is for disputes)

I cannot think of any political trends that would impact my business.
I may get business from a politician needing headshots and that’s about it.

bath bombs are already selling

everyone making bath bombs are creative

scents can be to strong

not sure

dont know

More aduable Evironment frienly to use and see it grow. My paracord raped around my phone cord is easy to take off incase of an emercery. To use if your in trouble in the brush or to call for help if you have you with the compass and wisle to ues as well.

If people stop going to facebook. useing other sorse like instgarm, snapchat more then follow what othere people are using.

If people starting living in the woods instead of there house they would use my Surviure bracelets to help them more for the compass and fire.

If gas goes up may have trouble going to get materail for my paracord. People might have trouble to get them if gas goes up.

N/A

Clothing trenda that are always changing. Plus a higher need of vegan friendly fashion.

When in the manufacturing process new technologies may be needed.

Being cautious of not over producing and wasting materials.

Many people starting brands with not much of a background in it.

Black was worn at the golden globes for victims of sexual abuse.

Presence of amateur photographers.

New digital cameras and phones.
Robots that can start to take photos for clients.
1-Touch Editing Software Development

If we start to have smog advisory warnings like in 1990 where the ozone would be exceeded for about 90 hours every year. In the last five years, this criteria was exceeded only 1-2 hours every year on average.

Auto industry shuts down it would effect my business because a lot of the employees at these automotive business are in London, Ontario and surrounding area are family based and provided income to local families I may of had as clients if the auto industry didn’t fall.

Photography regulations and laws.
Drone regulations and laws.

Internet popularity and availability
Popularity of YouTube and blogging
Reading popularity

Availability of internet
new film and blogging equipment or resources

Power outages= no internet

a suffering economy means less people buying books which can lead to readers not looking for reviews of books for their next read

Internet regulations.

• Remote work has become more accepted by companies
• Increase in freelance designers (as opposed to design agencies)
• Importance of branding

• Mobile responsiveness is crucial
• Keeping up with rapid changes in technology
• Ease of accessibility to software, untrained think they don’t need designers
• Artificial Intelligence (AI) replacing designers

• Green trends resulting in companies producing less packaging

• Cost of industry standard software increasing regularly

• Regulation of trained designers

mineral make up, and all natural beauty tools

is the make up and beauty tools hand crafted?

all natural products

vegan products

cruelty free

professional lawn care association of Ontario is a site with plenty of valuable information from tips to most asked question and even how to contact local companies. social media is obviously a powerful tool as well. insta gram, facebook craiglist, kijiji etc..

Anything from new tool inventions to science formulas and ease of internet and phone apps to facilitate tasks or even to learn new methods

The environment is important in this field as its my job to respect and protect the environment as much as i can and make sure im up to par with city standards/government bi-laws ,

220 million tons of carbon dioxide emissions are pumped out annually from off road motors and about 12% of that is from lawn mowers. go as green as possible and keep up with maintenance is also very important.

here its clear and not hard to find that the government has issued more and more laws over the years. laws on pesticides, foreign pesticides or product, water consumption, being licensed or have permit.

New digital cameras
better cell phone cameras

Zumba is a hot societal trend but may be overlooked with other fitness trends such as yoga.

The production of videos and youtube may possibly deter a client in not participating in your class and opt to exercising at home.

The weather may deter clients from participating in class and including the distance of the Zumba class is a factor.

The cost of products may cause Zumba to increase and eventually impact the demand, as many will not be able to afford the class.

Not much of an impact to Zumba.

If people use more Public transit it will mean less vehicles on the road however people enjoy there own freedom and comfort of their own vehicles so i dont see this as becoming a big impact.

Equipment
Tools

carbon tax

rising fuel prices will mean i would need to charge more to make up for costs
insurance rates and regulations increase costs
safety standards increase maintenance

laws involving roads and travel

The rise of social media usage to encourage audiences to buy
Increase of people reading reviews before buying for themselves

Usage of mobile devices to shop anywhere
Personalized email marketing sent to customers
Voice recognition for navigating through store catalogs
Payment services like PayPal and Apple Pay

Rising percentage of ecommerce sales worldwide

Finding clients who are getting engaged and/or married and finding families who want to capture their moments on camera

Move to mirrorless cameras and more expensive equipment as well as understanding industry software (Adobe Lightroom) increases start-up costs.

The Ontario government is interested in recycling technology and making a greener impact. Tax on new technology increases.

Currently, housing is getting more expensive which impacts decision to get married/ engaged.

Higher minimum wage means the lower likelihood of me introducing a second shooter to my business due to higher labour costs.

Social Media Changes very frequently and affects the way we interact and shapes our society, weather we like it or not.
Because of these changes, BlastCast Crop. Needs to adapt quickly to these changes and demands in the market without getting to far ahead of the trends to not waste valuable time and energy.

Along with social media, Technology also changes quickly and often makes staying ahead of the curve difficult to navigate.
However, with continued feedback and research from customers, BlastCast can stay intune with what it’s clientele need and want rather than telling them, unless they ask for consulting on staying ahead.

The environment plays a big part in our outdoor demonstrations and outdoor live events. Because most of these outdoor events are weather permitting, BlastCast will have continued fail safes, backup plans and precipitation preventions to plan ahead.
We have started with Waterproof hard cases: To prevent, dust, rain, snow and water from entering and damaging our tech.
In the future, BlastCast intends on using a broadcasting van to secure all items inside and prevent water damages.

I believe that the economy plays a big role on peoples willingness to spend for marketing and events.
However, Rather than letting the potential of economic down turn deture us from further progress and dominating the market. BlastCast and it’s founders have researched other business that were successful during said downturns or recessions because of their persistence in pursuing new clients and taking over the market while other players were down.

BlastCast intends on being a very dominant force and will seek to destroy it’s competitors during these times.
“Be obsessed or be average.” -Grant Cardone
“If you’re not number 1, You’re losing” – GC
“10X your business by doing things that others aren’t willing to do” – GC
“Success is your duty, obligation and responsibility” – GC

“The best time to invest is when things are cheap, and no one else is in the market willing to play” -Tony Robins

Each government has different rules and regulations for businesses, social media and control.
Because BlastCast will be a dominant global brand with franchises in every country, this will directly affects it’s interactions with the public, business and government sectors in each nation.
Being aware and planning ahead with well versed attorneys from each nation is the only way that BlastCast will achieve such lofty endeavours.

It’s a war! and we are going to win!
“Who’s got my money” – GC

various individuals wanting to build their own studio/do everything themselves.

I use a windows computer, those most people who go to record at music studios, as well as the ones who work there, prefer using a mac.

A lot of people record at home, and the ones who do have a commercial studio space tend to move around a lot if funds arn’t stable.

As of right now, my studio is based in New Sudbury, an area that is not exactly where most of my clients/customers are

Artists might look at my recording studio as one that supports only 1 genre, though, being a person who listens to more than just 1, my studio is open to a different array of artists.

Change of music industry and more people inspired to listen to christian music of all genres.
changes of points of view in society and more people being influenced to change there core values and morals for the better.

new social networks could impact.
new video game consoles. streaming devices.

working towards revolutionizing the music industry and the entertainment companies and working towards advancing in sectors that would benefit society starting with the music label.

new devices that can stream and download.
video game consoles.
vehicle appliances and apps and living room and portable devices with more technological access. new programs and equipment for music making

Budgeting and charitable events and promoting to better the environment
and the more that other businesses support the environment the less resources we will have to put into bettering but we will consistently stay at a steady support.

the economy will benefit because a lot of our resources will benefit the world and supporting areas that need help also revolutionizing products for sales.

in away we will be positively protesting to better society and help politicians make better decisions by networking and adding to conversation to express ourselves to achieve a health balance with positively and reaching out to educated with open free thinking students for a more in depth opinion through the music industry.

Mothers/parents against gaming. Saying it corrupts them, takes away outdoor time, “brainwash” them or make them violent.

All games nowadays are online, people can purchase games and consoles/PC’s and play from the comfort of their own home. That is an argument I hear when I bring up a gaming cafe.

PC’s advance every year and consoles every 3-5 years. So upgrades to hardware is always needed. Games are always being released.

A business like this uses a lot of electricity. A computer can run 250-500+ watts from the outlet. Having dozens of them sucks a lot of power. Plus having a server and multiple tv’s and consoles also going on at once. It’s not exactly “healthy for the environment.

If the mining sector dies down, or theirs a strike, or lack of work in Sudbury, people won’t have “extra” cash they can spend on entertainment.

Possibly similar to “Society” impacts.

people wants to share their lifestyle through social media.

Social Media; Facebook, social media
Website
Contact information
Pinterest or YouTube/ DIY

DIY
Reuse some of the products

If people lose their jobs, less people will use my service or products.

Paradigms and understanding on holistic health and wellness.
Social stigma related to mental health and spirituality.
Health and wellness related trends in culture and media.
Trends in learning and education.

Access to an internet connection.
Increase use of social media.
The computer age has allowed for online businesses to boom.

Certain cities and states/provinces are known to be more progressive, such as California. This will definitely impact the local side of my business.
Environmental disasters impact access and usefulness of technology.

Economic depressions and recessions impact the amount of money that people are willing to spend on social services, private coaching, and health and wellness.
Economically progressive countries have more money to spend on “non-essential” health care needs.
Economic downturn also impacts entrepreneurs and their ability to invest in coaches and their business.

Political trends in health, wellness, business, and education will impact my business.
For example, current social service cuts may create an increased demand for private coaches/counselors.

1- A change in how people view food delivery.
2- Or a social movement where everyone wants to make home cooked meals.

3 – Better developed apps that make it easier for the customer to order food online
4 – More ways to make orders that may go beyond an app your phone

5 – Really bad weather can put me out for the day
6 – Consistent relatively bad weather can bring up business because people want to go out
7 – A tornado can wipe out the city and I’ll be SOL

8 – An economic crash or recession that would limit the amount of money people have to spend on food delivery
or takeout in general

9 – Laws or regulations on how much I can charge per delivery or by distance would likely impede my profit
margins from going up or being maintained if the cost of gas goes up or what have you

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Painting, sculpture, music, literature and the other arts are often considered to be the repository of a society’s collective memory. Art influences society.

More Love of the arts – higher demand for classes.
More People getting into the arts, more competition.
More social moments – Themed art nights

People could start to Hate art- think its pointless – enter a minimalism decoration wave.

New art techniques that comes up to take classes for

People want to be environmentally friendly and not waist materials
Using gas/transportation to get to the group

Lower economy- less money for recreational activities
Increased in fuel prices

New Laws being put into place saying You need A Licence to Teach Art

Fair trade
Organic
Health Conscious

Debit/credit – less carrying of cash
Online Presence – Wifi, Social Media
Single cup coffee machines

Recyclable materials
Plastic Bans
Organic?

High unemployment rate
Gas prices

Marijuana sales prohibited
Alcohol sales highly controlled

Increase in affordability and efficacy of virtual assistants

Same as above

Decreased value for administrative services.
Increased value for administrative services.
Increased/decreased financial exchange for artistic pursuits.

Increased/decreased access to grant funding.
Increased/decreased allotments for administrative support.
Certifications/licensing requirements changing to be counted as an eligible grant expense.

The art industry takes many forms. One being highly cultural and influencial: the world of collecting and art galleries. Artists are intimately involved with their customers, galleries and collectors. The longer one is associated with notable people or galleries the more standing they have in the community or if they wished to sell in other galleries it would be much easier. There is a lot of networking and transactions are often in person. Gallery and auction sales make up the largest percentage of the art market.

The development of the internet and social media has dramatically increased a person’s access to knowledge and the interconnectedness of individuals. Marketing is shifting and becoming primarily online based. People are gravitating more towards people they trust, who have influence rather than corporations. This is good for my business because I am aiming to market and sell primarily online. I also will be providing information services and transparency.
However, with the plethora of fascinating and free content available, especially when it comes to art, it is harder to stand out.

There is a growing movement due to the rise of concerning data in regards to the unsustainable nature of human progression. People are becoming more conscious. Some, inspired through the fear of collapse, or simply the love of the Earth, are deciding to shift their lifestyle or perspective. This helps my business. I am not about promoting fear, but about showing the beauty I see with the world, the things I’ve learned and hopefully inspiring others as well, to make changes however they can.

All around the consensus seems to be the same. Art plays a large role in economic growth and contributes hundreds of thousands of jobs. It is an important part of the tourism industry in Canada as well.

Art is often used as a form of political protest or to express an artist’s thoughts on current power and political issues.

It can create strong client support or repel some people depending on what ideas are expressed.

because of social media, people are curating specific images of their lives and space
millenial burn-out culture – creating a need to get back to nature

Instagram and Pinterest getting people interested in home decor
people are experiencing a growing need to unplug from tech (social media, emails, etc)

a greater emphasis on buying local and supporting small business
moving away from inexpensive mass-produced items to high-end hand-crafted artisanal products
a growing base of ethical shopping (ex. buying environmentally sustainable items, buying products made from recycled material, etc)
house prices are increasing – millennials are finding it more difficult to afford homes
baby boomers are retiring and will be looking to downsize in the coming years

arts funding is regularly on the chopping block

See previous document; already organized by STEEP

Society’s values; cultural acceptance/perception of visitors from various countries/other countries’ perceptions of Canadians (reputation of Canadians in the world), religious and ethnic diversity (groups of similar background may create events or activities that are related, for example the Greek Festival)

Increasing use of tech; more easily accessible tech –> students will be able to learn independently cheaper than in a group –> using technology to reach international markets –> new social medias / changing landscape of internet and tech use to stay on top of

Weather and seasons affect tourism demand –> daily weather forecast affects outdoor activities for classes (need to be flexible) –> increasing care for environment / consumer demand for environmentally friendly business operations –> risk of environmental damage from extreme conditions

economy increase or crash in any country could affect tourism greatly from that region since travel is an extra expenditure / not a living requirement. improving economy in Ottawa increases prices of living and cost of operating with other businesses.

political relationships between countries could affect travel between our markets to Canada.

aging population
low birth rate

Digital art taking over
apps becoming more popular
print making as a successful way of reproducing a popular image
digitally advertising will make it easier for artists to get their name out there
social media makes it easier for artists to connect with others
online portfolios makes it easier for artists to be discovered by potential clients

rainy days may make people less inclined to go to craft shows
same with winter
extreme heat does the same thing
global warming effects tree population reducing paper production

economic downturns may decrease the number of people who want to buy are
the opposition means extra cash in people’s pockets to potentially spend on art

political environment may spark awareness campaigns that can be great inspiration for new artworks
certain regulations for business licences and permits need to b followed.

Increasing use of social media for communication
Social justice/equity awareness rising
Need for socially aware media
People stop reading
Switch away from all written content

Shift to digital content
Improvements in writing and editing software
Decline in print technology
Robots start producing all written content

Preference for “green” communications
Proliferation of green businesses
Taxes on fuel etc. may impact money clients have to pay

Switch to online commerce
Development of “buy-local” community
Difficult to sell journalism
Cuts to non-profits/arts and culture/tourism sector mean lean times for clients

Support/funding for non-profits, small businesses/organizations

SOCIAL-
There are always children being born
It is mandatory for young people to attend school
Most religions aren’t against mental well being

TECHNOLOGICAL-
Staying up-to-date with programs like power point to prepare presentations.
Staying up-to-date with online marketing tools, running a website.
Cloud storage, for online documentation.

ECOLOGICAL-
I don’t want to hurt the trees by printing documents repeatedly,so storing it on an accessible online cloud.

ECONOMIC-
Funding is being cut for Child and Youth Work positions withen the schools so there will be a need.

POLITICAL-
Have the paperwork to prove I am credible to provide services to youth. Criminal Record Check, ASSIST, First Aid etc.

fear of explosives, noise disturbance

Better product or methods

Environmental groups that want to protect rocks, transportation of the product

Recession, cost of services

New regulations, stricter regulations, need explosives license,

-Increase in globalization and popularity of Asian culture in the western world/ marketplace.
-Popularity of social media and “gramable” food items.
-Popularity of novelty food items.

Increase in social media applications.

-Consumer demand for more environmentally sustainable food packaging.
-Consumer demand for locally sourced ingredients.

-Local economic downturn closely tied to the oil-industry
-Economic downturn causes consumers to save more and spend less.

More people are attending ‘alternative’ events again, due to pop culture being more EDM/rave focused, which has created a wonderful influx of costume-like outfits being worn regularly in everyday society. This is a positive impact.
Behind that fact, these festivals follow the music, as much as the artists themselves. Being able to connect with well known individuals, especially with the rise of technology and social medias, the fashion industry has always been impacted by media.

It is important to note the rise of SpiritHoods company (mainly due to the younger generations who focus on branded apparel) after seeing many of their celebrity influences* wearing the attire with daily apparel.
If these celebrities could wear these fluffy hoods with their regular wear, why couldn’t they? Many younger people, whom had never been old enough to attend festivals, flocked to the company like moths to a flame once a few of these celebrities had sourced people towards them in interviews, and their social media posts.
(*like; Snoop Dogg, Wiz Khalifa, Vanessa Hudgens, Ellie Goulding, Lights, and many more.)

Many people have their own perspectives surrounding festival culture, possibly believing it to be childish, or related to drug abuse. This can impact my business negatively.

In the chance that someone begins developing an affordable, long lasting, but still quickly biodegradable faux fur options, could heavily increase my sales and my ability to serve those with strict-vegan lifestyles comfortably. This would impact me positively, as I have my own moral dilemmas surrounding my use of faux furs.

The state of the quality of fabric, and it’s environmental impcat, is detrimental to my business currently.

Faux Fabrics can take up to (approximately) 1000 years to decompose, and with the product generally being made out of polyesters and other plastics, this adds to the estimated 1.4 million-trillion plastic microfibres in our ocean today.
Faux Furs also disrupt the fur selling industry, and the control of animal populations, which makes up a large percentage of some smaller aboriginal community’s work force.
(My immediate, and distant family included.)
Quote: “’Real fur garments are much less polluting to manufacture than synthetic faux furs which are made with some of the most toxic chemicals known to man,’ says Eugene Lapointe, one of the world’s leading experts on the Earth’s wild resources, in a damning report he released recently.”

“Because nearly 1 million of these fibres are released when polyester fleece is washed, outdoor clothing brand Patagonia has committed to researching micro-plastic pollution in the ocean. And, a new study shows that sea anemones – which are close relatives of corals – are taking up these microfibres” / Patagonia is known for their GUPPYFRIEND Washing Bags, which I would really love to carry. This is a company making a big impact in the industry, with both their own work into studies and spreading education.

(https://www.plantbasednews.org/lifestyle/fashion-eco-friendly-faux-fur-recycled-plastic-bottles)
“Now manufacturer Ecopel is developing a faux fur material made from recycled plastic bottles.
Through a collection system internalized at the company’s mills in Asia, the company can now give used plastic bottles new life – rather than them being dumped in landfill or oceans.
The regenerated fiber developed from the process is introduced into a new cycle of circular-economy production where it will become…an eco-friendly faux fur coat.”

The economy, and clothing industries within them, are expected to be taking a hit in the coming years.

“…one third of all online purchases are
returned — forward-thinking leaders must aggressively work to reverse this trend.”
This is a new trend that should be focused on. Why is it people are happy with what they see online, and upset about what they see in person? Are people spending money they don’t have rashly?

Shopify has been a lead in studies on the fashion industry in recent days. They’ve stated, when speaking on the topic of returns in ecommerce,
“In response, businesses are adding workers, increasing warehouse space, and establishing separate departments to handle reverse logistics. Returns are the new normal and central to customer experience. But they don’t have to be a plague. In fact, how you deal with returns — before and after purchase — can differentiate your brand, create a competitive advantage, and even make you more profitable.”

Faux Furs also disrupt the fur selling industry, and in turn, the control of animal populations. Both of these focuses make up a large percentage of occupations for smaller aboriginal community work forces. (My immediate, and distant family included.)
*This is a moral debate, with huge impacts. Repeated for emphasis.

Reversely, some people cannot morally support the fur trades, and believe faux fur to be a better option, despite the previously mentioned ecological impacts. This can be a tricky debate. Veganism is a political practice that people apply to their lives wholeheartedly. Loosing this demographic has large impacts, as there are many who have chosen to live their lives this way. It will lead to large impacts on my business if I market my true fur hoods without proper research, and have my analytics publicly shared to educate people on what I believe to be the larger pros/cons.

Suicide rates highest recorded in 28yrs

eBooks more popular than regular books but popularity is decreasing

Less trees less tree-based paper
Hemp-based paper increasing

Poverty rates skyrocketing

It become more accepted that everyone should be included

New technology can help both create new barriers, but also take down barriers

N/A

People might realize the importance of having a diversity of voices, might become an industry when there are laws into place

New laws put into place

The social life over in Africa is concentrated on a number of people controlling it. this might represent a challenge

The technology is still pretty rudimentary, internet connection is pretty slow and that is a bit challenge as in getting in contact with the suppliers.

Environmental trends are not a big issue when it comes to my business.

The economy in Africa is pretty unhealthy, which leads the power of purchase to take a big hint.

politics tends to control the economy and safety of the country, that said, the business will be operated with fear of getting hit by a political storm on a random day.

vegetarians
vegans

order by phone
delivery

natural disaster -> decreasing vegetables, seafood

Ongoing development of Indigenous-Settler relationships, ongoing colonization, resistance, decolonization and reconciliation. Increased concern for environmental issues, as well as a shift within environmental ethos from themes of conservation and sustainability towards themes of resilience and novel systems.

Increases in Agricultural technologies could increase competition more than we benefit.

Climate change and draught pose a threat to these ecosystems, including Salal and could be both an imputus for the project as well as an obstacle.

Ongoing technological involvement in food purchasing and delivery present opportunities today and potential growth/competition in the future.

Support for urban food growth at the local council level exists today but any shift there would be a massive threat. Though I plan on approaching the Lekwungen, Esquimalt and Tsartlip Nations as well, my understanding is that traditional authority over land use and maintenance is traditionally held by Coast Salish Matriarchs, and know that there are ongoing attempts to reclaim this authority.

The society is more incline to get their food in food trucks. In the past most of them were worried that it wouldn’t be food safe as much as restaurant but with all the research, the inspection all around they proved that they are as or even more safe to consumers.
The society, especially on Vancouver Island is more incline to be outdoor which help the food truck industry. Why not enjoying being outside and eating tasty food.

Technology is critical. Several newer technologies are becoming second nature to food trucks. While many food trucks formerly relied mostly on Twitter and Facebook, others today are mostly turning to Instagram and Snapchat to let customers know when they are at a certain location.

There’s also food trucks that starts having free wifi to attract more customers to be around.

The global crisis is a big one. A lot of businesses are trying to get into the “green market” and try to offer more sustainable items or packaging. Yet, there is a lot of progress to do with that.
My business is already offering a waste-free, local model. As I am the first food truck to be completely waste free, I am ahead of the game already as I am basing my target market on that as well.

The food truck industry is expected to keep growing in the next 5 years. With the economy of today, people all around wants to get more for their money. Food trucks are usually affordable, fast and tasty. The lower prices really make it easier to get customers and having a better marketing.

New laws, new regulations, new political policies may affects the Mobile food services industry. As it has been seen in the states, some cities have doubled the price of business licensing

Pittsburgh has a myriad of complex laws that govern where and how the food trucks can operate, and the laws have become more onerous due to lobbying from local restaurants.

Population is increasing around the world.
Generation Y and Z traveling around the world, living in different countries.
Global population is getting older, more baby boomers.
Life expectancy getting higher because people are caring more about their body and mental health.
People looking for that flexibility to live and make money anywhere than just at an office.
Heterogeneous society – accepting everyone.

People are working more from their laptops and phones, starting more e-businesses.
Connectivity and coverage getting stronger in large and small countries.
Fusing technology and real estate – being a digital company with a brick-and-mortar.
Apps will be prevalent, on top of integrating mobile phones into their everyday life.

Major natural disasters that affect people greatly.
Man-made environmental disasters.
Global food production will deplete based on world population.
Depletion of natural resources and rise of emissions.

People will be starting their own business and learning the finance and business structures so they can be making their own money or more money.
Growing middle class.
Economy booming, then slowing down or hitting a recession.
Extreme weather could cause economic crises.
Federal debt will increase.
The dollar could continue to decline.

More influential people will overtake politics.
Countries wanting to become a global and cyber superpower.
Rise of Indo-Pacific countries.

-more than half of millenial woman made self care their new year resolution for 2018 https://www.shape.com/lifestyle/mind-and-body/more-half-millenial-women-made-self-care-their-new-years-resolution-2018

-And this mixing up of all meditation types has infected—and hence devalued—too much of the clinical research. https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/ (speaking to overuse of mindfulness as a term)

-Globally, one in six people now has at least one mental or substance abuse disorder (over 1.1 billion people)—with anxiety disorder ranking #1 https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/

-the CDC reports meditation is now tied with yoga as the top two alternative medical practices in the US https://www.globalwellnesssummit.com/2019-global-wellness-trends/meditation-goes-plural/

-The combination of the emotional toll of SJHR workand the culture of selflessness can hasten ‘activist burnout’, a condition,described in more detail later, which often results in people scaling back on or fully disengaging from their SJHR activism (Rettig 2006). https://www.researchgate.net/publication/283196414_Burnout_in_Social_Justice_and_Human_Rights_Activists_Symptoms_Causes_and_Implications

-A recent survey of 3,000 employees in eight countries including the United States, Britain and Germany found that nearly half thought they could easily finish their tasks in five hours a day if they did not have interruptions, but many are exceeding 40 hours a week anyway – with the United States leading the way, where 49 percent said they worked overtime. https://www.reuters.com/article/us-world-work-fourdayweek/burnout-stress-lead-more-companies-to-try-a-four-day-work-week-idUSKBN1OG0GY

Additionally, Millennials are more ‘herd-driven’ than other generations. Millennials were 65% more likely than other generations to participate in an activity when their peers were also participating. https://canadianmillennials.ca/selfcare-the-10b-industry-millennials-made-by-accident/

-self-care was the top app trend of 2018 https://www.shape.com/lifestyle/mind-and-body/self-care-app-trend-2018

-“People are starting to take a step back from the 24-hour digital life we have now and realize the mental health issues from being constantly connected to work,” Greene said. https://www.reuters.com/article/us-world-work-fourdayweek/burnout-stress-lead-more-companies-to-try-a-four-day-work-week-idUSKBN1OG0GY

As a personal reflection, with the state of our world-as depicted in Agenda 2030 and through climate change, the anxiety and depression and need for strategic action is stronger than ever. People tend to talk about needing action and change but not very often is it reflected on how we go about change-making or why our methods are not working (much reflection on this at the UN)

-We should see better 5.6% average yearly gains in the US self help industry from 2016 to 2022, when the overall market value should increase to $13.2 billion.

Canadian millennials spend nearly twice as much as Boomers do on self-care products and services, $295/month vs. ($152/month) respectively. https://canadianmillennials.ca/selfcare-the-10b-industry-millennials-made-by-accident/

North America is top producer of tarot cards https://www.orianresearch.com/report/global-tarot-cards-market-research-report-2017/422674

On the self-care movement getting so big- “It’s partly a reflection of the society in which we live, which is fragmented, and where solidarity is greatly under threat. There is a very strong individualized rhetoric behind self-care, which I think is popular for a lot of people today, especially for government and states who would find it rather convenient to outsource public healthcare.” https://www.vice.com/en_us/article/zmdwm4/the-young-and-the-uncared-for-v25n4

Positive/Negative – Physical health conscious. Positive – animal welfare. Positive – having a “green” business.

Negative – animal care apps making it easier. Positive – easier to spread the word and get your name out there with social media.

Clients go away on vacation in summer and around Christmas time.

Clients place of work may face a finacial issue etc, may cut extra animal care first.

Limiting number of dogs allowed at a time, insurances/coverage being expensive

https://www.forbes.com/sites/danielnewman/2017/07/18/top-6-digital-transformation-trends-in-education/#13839c5f2a9a

new evidence of benefits of arts education

increase in digital learning
Increased smartphone usage

Use of AR/VR/MR as teaching environments
Classroom sets of devices
Gamification of learning

Cuts to music funding/ontario arts council, doug cuts

Local Charities and Businesses

Minimalism & Trends

Smart phones
Social Media INSTAGRAM/facebook/twitter

Recycling & Upcycling

Ecommerce and Global Consumerism

??

GenZ- want clothes to reflect them, not celebrities. Costume, unique and rare but with worth (Supreme). Social confirmation.
Everyday fashion: not top to bottom approach
non verbal communication: PPl want to be appreciated and show their values

Trends: Social Media-sets what s cool and in style
Mobile Commerce:

Ethical materials.
Organic, bio degradable.
Long term wear>short term.

Fast fashion
labor costs
purchasing power
inflation

Trade wars

the demand for sensitive teeth products is greatly increasing (are peoples teeth becoming more sensitive?)
interest in DIY and natural products
movement away from chemicals
increasing interest in self care

reusable packaging trends
more scientific research into natural ingredients

low waste packaging

people are spending more on self care products
people are willing to spend more in order to have something healthy and environmentally friendly

pushes towards creating a green economy, gas taxes, bans on plastics etc
full ban on plastics
heavy taxes on single-use packaging

people are buying online, Old people are buying online as well now, it’s the perfect time for new thinking.

My niche is old and old people don’t like tech, more and more sales are going online, online is set to over take retail but experts are split as to when this change will occur, Facebook AD targeting is able to do things previously unthinkable in marketing,

Eco friendly crazy people are against chopper hot rods and biker culture in general,

Looming recession, lose of jobs, the market is down in spite of stock prices, this is the perfect time to buy,

Gender norms not encouraged, possibly more female riders in the future,

What’s included in this new feature?
• Last date the user logged-in
• Last topic/lesson the user completed
• User completion status
• List of topics/lessons the user has completed and not yet completed
• Percent of the course the user has completed

What’s included in this new feature?
• Last date the user logged-in
• Last topic/lesson the user completed
• User completion status
• List of topics/lessons the user has completed and not yet completed
• Percent of the course the user has completed

What’s included in this new feature?
• Last date the user logged-in
• Last topic/lesson the user completed
• User completion status
• List of topics/lessons the user has completed and not yet completed
• Percent of the course the user has completed

What’s included in this new feature?
• Last date the user logged-in
• Last topic/lesson the user completed
• User completion status
• List of topics/lessons the user has completed and not yet completed
• Percent of the course the user has completed

What’s included in this new feature?
• Last date the user logged-in
• Last topic/lesson the user completed
• User completion status
• List of topics/lessons the user has completed and not yet completed
• Percent of the course the user has completed

Plants are trendy
Succulents are “in”
Green initiatives are in
Online purchasing

Self watering planters
Social media/influencers

Elimination of single use plastics
Global warming

Recession

Monthly subscription box – every month a box of products is sent to the subscriber.
Female Empowerment
Self-care Movement

Instagram is a great platform for my business
– Subscription options
– Blogging
– E-commerce

Natural and Organic demand.
ECO friendly packaging
Biodegradable bath products/packaging

Rise and fall of minimum wage

Environmental impact

Value-conscious consumers favour locally-made and locally-produced healthy and customizable products that are available online. BDC Findings: 1 in 3 consumers would pay 15% more for an ethically made product.
https://www.cbc.ca/news/business/5-canadian-consumer-trends-to-shape-the-future-of-retail-1.2129072

Shift in mindset to more eco-conscious consumption and lifestyle: “We are nature. Everything is” (recognizing our interconnectedness as a community to our environment as motivation to fuel positive change) – Skipping a flight might not save the Arctic, but it shows you care by Oliver Burkenam in The Guardian
https://www.theguardian.com/lifeandstyle/2019/jul/19/skipping-flight-might-not-save-arctic-but-shows-you-care-oliver-burkeman
Ethical consumption
https://www150.statcan.gc.ca/n1/pub/11-008-x/2011001/article/11399-eng.htm

Socially-responsible consumption in Canada:
Two main groups of consumers, the Concerned about Social Responsibility (17%) and the Zealous Consumers (27%) are truly passionate about ethical and sustainable products. The former (women, people 55+, and residents of small towns and non-metropolitan regions) are motivated by a marked concern about the ecological, environmental and social issues facing the world. The latter (young people under 45, higher-than-average income earners, and urban dwellers) are very enthusiastic about consumption, especially ethical and sustainable innovation.
https://www.crop.ca/en/blog/2017/190/
https://sondage.crop.ca/survey/start/CAWI/blogue/14-tabl_en.pdf
Canadian consumers: personal values drive consumption choices today – And Das Rheingold by Wagner.
The Enthusiasts (18%): For them, consumption is unquestionably an end in itself. They consume for the sheer pleasure of it, for gratification, to escape, to give meaning to their lives, for the pride of flaunting the most prestigious and innovative products on the market, to express their uniqueness, as a source of inspiration, as a way to feel empowered.The main value proposition to convince them to buy: innovation.
The Idealists (19%): they dream of social equality, ecological lifestyle choices, social engagement and solidarity, and sincerely believe that where there’s a will, there’s a way. The main value proposition to convince them to buy: change the world, one small step at a time!
The Responsible (18%): Social and ecological responsibility is at the heart of their motivations, but here it is their connection to others that causes them to act-the appeal of helping others, to be a part of a human movement. The main value proposition to convince them to buy: let’s get involved together.
https://www.crop.ca/en/blog/2018/250/

Forever 21 closing in downtown Toronto (as one of its earliest founders, could this mean the end of fast fashion?)
https://www.blogto.com/fashion_style/2019/08/forever-21-bankruptcy/

– AI becoming more useful in the guiding users through their journey, a blend of content (video & other) served up by a chatbot at the right time and place in the buyers journey. – Jeff Stripp, VP, Marketing & Sales, Zogics
– That online and offline markets will become more connected and offer consumers a better user experience across all channels whether online or offline. – Emil Kristensen, CMO and co-founder, Sleeknote
https://www.bigcommerce.com/blog/ecommerce-trends/#7-ecommerce-trends-for-the-entire-retail-industry

– Difference in how generations shop online: Gen Z, Millenials, Gen X and Baby Boomers
https://www.bigcommerce.com/blog/ecommerce-trends/#96-data-points-on-the-state-of-ecommerce-around-the-world

– Increasing importance of the internet in decision-making, with half of consumers conducting an online search prior to buying. Also, online shopping is growing and online reviews are critical: BDC Findings indicate that 47% of consumers conduct an online search before buying and 70% trust consumer opinions posted online.
https://www.cbc.ca/news/business/5-canadian-consumer-trends-to-shape-the-future-of-retail-1.2129072

– Overall, Canadians are demonstrating an ever-increasing willingness to embrace the world of e-commerce, are becoming more receptive to new and innovative payment methods and are growing more confident storing data and purchasing online. Market forecasts suggest that the industry is set to grow significantly over the next few years. If more Canadian retailers and consumers begin to explore and utilize the benefits of e-commerce, these forecasts could come to fruition.
https://www.statista.com/topics/2728/e-commerce-in-canada/

The Plastic pollution crisis –> Shift to mindful consumerism upon realizing our environmental impact: “Today, much of our resource-intensive consumerism is still mindless […] hard to connect our own behaviour to the problems in the depths of the ocean” – The push against plastics by Jemima Kiss, The Guardian weekly, page 30, June 21st 2019

Urgency of climate change and need for more mindful consumption:
https://www.ecosia.org/search?q=urgency+of+climate+change+and+need+more+more+mindful+consumption&addon=chrome&addonversion=2.1.0

Growth in sustainable fashion clothing (increased demand, more competition)
https://www.goodhousekeeping.com/clothing/g27154605/sustainable-fashion-clothing/

Shop less live more – save the planet.
https://www.theguardian.com/commentisfree/2019/aug/31/shop-less-green-future-sustainable-environment-retail
Canadian incomes are stagnant and debt is high, meaning consumers are cautious about spending. As the baby boomers retire, an increasing portion of the population will be living on fixed incomes (need products of value). BDC Findings: 2 of 3 consumers say the main factor in a purchase is lowest cost.
https://www.cbc.ca/news/business/5-canadian-consumer-trends-to-shape-the-future-of-retail-1.2129072

Canadian e-commerce ecosystem is booming (2016)
https://www.canadianbusiness.com/innovation/canada-ecommerce-innovators/

Emergence of “impact economy” – economy of social and ecological impact – is creating opportunity for businesses to supply this demand to concerned consumers; with a need to create efficiency for this market and optimize distribution chains.
https://www.crop.ca/en/blog/2017/190/

Canada to ban harmful single-use plastics and hold companies responsible for plastic waste
https://pm.gc.ca/en/news/news-releases/2019/06/10/canada-ban-harmful-single-use-plastics-and-hold-companies-responsible
https://www.nationalgeographic.com/environment/2019/06/canada-single-use-plastics-ban-2021/
Canadian Legal Guide : privacy laws/data protection, anti spam (CAN-SPAM Act)
https://www.shopify.ca/guides/canada

Import regulations, labelling laws, customs duties
https://www.international.gc.ca/controls-controles/about-a_propos/impor/importing-importation.aspx?lang=eng

https://www.forbes.com/sites/jiawertz/2018/11/28/5-trends-that-will-redefine-retail-in-2019/#5d7203876526

consumer preference for transparency in businesses (https://www.stellarising.com/blog/consumer-trends-2018-brands-inside-the-glass-box, https://www.frameweb.com/news/retail-expert-gives-key-industry-insights) – corporate social responsibility, social consciousness, sustainability issues, treating suppliers ethically. Creating the right ‘culture’ and ‘community’

Online Shopping: consumers enjoy the convenience of online shopping with fast shipping. Having a physical store but also an online presence to serve both types of customers

Experiential Shopping: higher levels of engagement versus just buying a product. technology based

Subscription E-Commerce: businesses that curate products and ship them to customers on a regular basis. The sector has been witness to explosive expansion since 2010, growing from $57 million in sales to more than $2.6 billion by 2016. According to a report by McKinsey & Company, 15% of online consumers signed up for subscription services in 2017. The trend goes hand in hand with users’ search for experiences, as they are more willing to shell out cash for a service that delivers a tangible benefit along with a personalized offering.

Indian Jewelry Market (https://www.linkedin.com/pulse/indian-jewellery-market-overview-consumer-trends-aakil-mathur/)

SMART Factories: Fully automated factories are now approaching reality. Sophisticated machines, intelligent robots infused with future technologies will soon allow a plethora of machinery to rapidly manufacture and fabricate products on demand, without any human intervention. The entire production line will be configured with artificial intelligence allowing direct access and control to different machinery in the manufacturing process.

Use of Social Media for online searching for products – product discovery becomes more visual (https://www.globalwebindex.com/hubfs/Downloads/Trends-19-report.pdf)

Growth in B2B e-commere sales – 6.6$ trillion increase by 2020 (https://ecommerce-platforms.com/articles/5-future-ecommerce-trends-of-2019)

Online platforms + technology is new to Haiti – this is an opportunity that can be beneficial

environmental policies which affect manufacturers in India

Natural Disasters: Haiti is prone to hurricanes and earthquakes, and if hit hard, it will negatively impact the economy like it did in the 2010 earthquake and 2016 hurricane.

New Trade Zones 2020: Governments are entering into new trade agreements which will spur the development of new trading hubs and increase in trade volume in 2020. These trade agreements will also lead to zero tariff rates and favourable prices for goods in 2020, particularly for countries in Asia, Africa and Latin America

Western Brands experimenting with Indian textiles: Indian garments are considered as the right value for money. International brands are showing increased trust in India which enhanced the brand value of Indian garments. Gap sources almost 30% of its apparels from India. Brands renowned for their jeans apparels such as Adidas, Van Heusen, Arrow, Killer, Zodiac, and Pepe are expanding into new product categories such as womanswear. Killer brands plans for brand extension by introducing watches, and perfumes. Well established players like Century Mills are extending their label to womenswear.

India is the 2nd largest producer and exporter of textiles, they are predicted to surpass China due to China’s economy slowing down

New Trade Zones 2020:Governments are entering into new trade agreements which will spur the development of new trading hubs and increase in trade volume in 2020. These trade agreements will also lead to zero tariff rates and favourable prices for goods in 2020, particularly for countries in Asia, Africa and Latin America

Political Corruption in Haiti: destabilizes the country through violent protests that shut down cities, close roads, and disrupt the economic operations of local businesses.
It is very important to be aware of the socio-political and economic climate in Haiti because it is a developing country that has a deep-seated history of a corrupt government. In the past year there has been increasing instability across the country where citizens have held violent riots in protest against the government. Government officials embezzled an estimated $2 million dollars from PetroCaribe, an oil agreement with Venezuela that allowed the Haitian government to defer payments so they can focus on implementing social and development programs. The protests over PetroCaribe also represents the deep-seated historical reality of corruption within the Haitian government; the World Bank says corruption is the biggest cause of poverty in Haiti.

Currently Haiti has been facing a fuel shortage because the government cannot pay the debt they owe to the companies who import gasoline; companies have been refusing to deliver gas until they are paid. Those with money or connections can access gas, but the majority of Haitians cannot afford it, especially now the price has doubled. This results in businesses being forced to shut down and leaving people without wages which only further impoverishes them. This type of situation is sadly not uncommon in Haiti and the likelihood that this will continue is strong due to the political and economic corruption that plagues the country. It will be important to monitor the climate in the country and pay attention to rumours so that one can prepare themselves in advance so they will not face economic hardships that can threaten the stability of their businesses.

Aging population
Local society is a senior demographic
Rental crisis in Peterborough – nowhere for people to rent.
Waiting lists for nursing homes too long for people to wait (assumption).
Aging at home – People wanting to live in their houses rather than go to a home.

Modern efficient technologies (also environmental)

Building practices that reflect environmental consciousness
The overall trend to live in tiny homes.

Our target audience has a wide range of spending $ (assumption)

Likely more support from the government to have people live in their homes (assumption).

An increase in the use of extracted pure CBD products for medical reasons compared to traditional smoking and other consumption methods are able to affect sales of smoking products.
Trade agreements between countries can also affect the supply and distribution of products.

E-commerce is a fast-growing industry and there are constantly new players coming into the market.

not many

Rise or fall of a dollar, euro, peso, etc value across the world may affect sales for better or worse.

A politician that is publicly against the use of marijuana may affect sales or advertising strategies.

Lifestyle changes
social mobility
income distribution

new inventions and development
rate of technology
life style cycle
changes in information technology
changes in mobile technology

environmental regulations and protection

Economic growth
unemployment
inflation
interest rates

government attitude
political stability/instability

Short form advertising for social media, videos that grab the attention of the viewer within the first five seconds.

Advancement of technology used to film/create the videos like filming on phones, different types of cameras to create different types of feelings. Creating videos with VR.

Climate change – I want to be very transparent to clients that the productions are trying to be very environmentally friendly and ensure we are reducing our environmental footprint.

In this current local (Alberta) it is very tough for the creative arts which is a bad and good thing- it is currently very tough for a production house but it would also allow me to build a package for small local business that meets the financial range that it caused by the economy. Currently there is a trend in the market to shop and buy locally it would be interesting to be a local business supporting other local businesses.

Currently the political state of Alberta causes a lot of problems in the area of my industry- a lot of local creative production companies are leaving for Toronto or Vancouver. There is a huge demand for Government funding and little money to be put into those activities. Although since the political party took power there has been a pop-up of many support groups like AMPIA, WIFTA and ESSIO.

The film industry is growing more and more popular each year.
People general prefer their news in video form rather than reading articles.
More businesses are trying to reach these customers by making videos to place on these social media sites.

Cell phones are becoming more capable of displaying good quality videos.
More people are consuming media more frequently.
The equipment required to make films is becoming inexpensive and better quality at the same time.

Many people are becoming more environmentally orientated. They may be turned off from a film if I used to many resources.

People are more afraid of a recession and are spending less on vacations. This drives them towards forms of entertainment like film. If you already have the equipment to make the film, Film making is basically recession proof and guaranteed profit.

The government has been putting less and less money into the arts while trying to force outdated means of fixing the economy. This forces organizations that provide grants to select already well established filmmakers outside of their grants criteria in order to ensure a return on investment.

Public opinion on bicycling for commute.
Perception of danger for bicycles on roads.
Traffic.
People looking for green ways to commute.

Motors and batteries are getting easier to source, cheaper and better.

Weather
Traffic

Increasing cost of living.

Bicycle infrastructure
E-bike regulation.

Societal trends – Brand Loyalty. Customers will try an assortment of products until they find the one. after that they stop looking. they become brand loyalists.

technological trends- 24hr access. Purchasing products at given time through eCommerce. The advantage of this is smaller brands are able to catered to niche products that aren’t sold at retailer stores.

growing concern over impact of cosmetic product manufacturing & distribution on the environment. Beauty industry is focusing on being more eco friendly. there’s still a growing issue with heavy plastic usage.

A recession – resistant industry. The beauty industry is more resistant to economic recessions. It survived the great recession of 2008. Employment for this industry nearly one million people are employed & numbers are only going up.

strict guidelines. In the states a bill called the Personal Care Product Safety Act allows the FDA to have more of a hands on approach to ensuring product safety. companies would need to report ingredient statements, recalls, and register manufacturers. Canada has a harsher ingredient requirements. Out of 1328 cosmetic ingredients they’ve banned over 500.

– Meaning of luxury will shift with millennial generation who value an experience over tangible goods.
– Demand of cross cultural designs and representation
– Countries in Asia will adopt Western trends and habits.
A demand of variety will rise.

– Luxury brands must aim for an online presence across multiple platforms for long-term success
– Consumer will prefer digital experiences that represent a well-known brand image and story
– Demi fine jewelry production will continue to rise and grow, especially in Latin America with the rising middle income.

– Sustainability and awareness will continue to grow, with consumers wanting to learn more about where and how products are made
– Many business models in the “rent” category will be introduced to consumers, with the intention of renting products over final purchase.
– Environmental responsibility will become more of an expectation with luxury companies

– Largest market will be in Asia, however North America has the fastest growing market for luxury Latin America will rise and grow overtime, but not lead – just yet.
– New millennial market segment offers brands/ corporations a 20 year supply of consumers.
– Luxury sales will grow 3x faster at 14%
-The jewelry market will make 30-40% of the luxury market
– Annual sales in jewelry will grow to 5-6% a year

N/A

Youth are becoming more creative and entrepreneurial
Youth are engaged in various forms of part time and precarious labour
The music industry is highly saturated–lots of low quality and high quality music

Digital media is taking over the music industry

Potential partners are geographically dispersed. Most of the music industry is dominated by the US

Very few artists are making money

Fiscal conservativism is leading to declines in public investment in the arts

– Many people are looking for ways to have more freedom, health and vitality
– People are switching to healthier options in all aspects of their lives

– Technology is consistently advancing

– The way we live isn’t sustainable
– Many are coming up with ways to produce less waste

– The cost of living is rising
– 84% of people have a positive outlook on entrepreneurship
– 56% of people imagine starting their own businesses

– The scale of proper inexpensive healthcare is slowly tipping in a negative direction

Stress in the workplace causes less productivity and studies have shown remote workers to be 12% more productive.
People are finding the work-life balance more manageable and attainable with remote work which is contributing to the global rise in virtual assistance/ remote jobs.

This industry is based around the accessibility to technology and the various ways to utilize it through easy sharing and editing documents via Google drive, the use of text to speech, the ease in employers being able to pay via direct deposit, PayPal, etransfer.
(I couldn’t find the best research for this but it is pretty obvious for this one)

The stress in a workplace, again. Local jobs in your field harder to come by in overpopulated cities

Hiring remote workers is lower overhead costs for employers

Growing awareness & motivation to take action about climate change.
Increasing demand for “sustainable” and “green” lifestyles.
Growing awareness & motivation to work toward Truth & Reconciliation with Indigenous people.
Growing interest in Forest and Nature Schools.
Increase in mental health issues in young people, reduced stigma to talk about it, seek help.
Decrease in children’s physical activity and motivation to address how this impacts physical health.
Increasing discussion around “access & equity” generally, and particularly in connection to experiences in nature.
Increase in scientific research that “proves” value of connection to nature.

Increase in online platforms for communication and learning (e-courses, webinars, digitally downloadable content).
Technology “overload” people are seeking connection to “real world” to strike balance.

Climate change.
Environmental degradation.

Increased interest in “social enterprises” that are socially minded not just profit driven.
Corona-virus scares reducing number of people traveling and impacting some businesses.

Creation of policies that attempt to address climate change and promote sustainability.
Moving to eliminate discrimination and institutional racism against Indigenous people.
Education policies, some pushing rigorous curriculum and standardization.
Reduced school budgets in Ontario and ongoing strike.

People don’t read as much,

Helps to produce more, can cut down costs and increase revenue,

Wildfire, hemp production is low for the year, people stop reading books

imports of paper products are challenging to get,

Some legislation bans certain types of books

Unprecedented access: Customers have access to all type of information about products.
Connect more with tech than touch: Rising in E commerce
Aging baby boomers
Consumer values shifting towards healthier food options
Increased consumption of prepared foods

Breakout moment of artificial intelligence (AI) in manufacturing
Biofuels, Bioplastics
A shift from gasoline to electric vehicles
Evolution in Agriculture – technology to Grow Crops Efficiently

Huge Reductions in Plastic use
Opting for Sustainable Building Materials
Recycling and Repurposing Resources

Canadian factories more sensitive to wage inflation
Canada is still too dependent on the energy sector
Low savings rates reflect overburdened consumers

Canada’s labour force depends on immigration
tariffs
Canadian is losing ground to the U.S. on competitiveness
Government regulation of food/labelling

Sanitary reasons

Better paint technologies that produce better shone when clean & polished

Weather change. Cold months less details & car care because nobody cares how their car looks in the wintertime
Warmer months are best for business with auto detailing but ok for tinting as people are getting snow blindness on the roads & need their interior darkened

Water price & sewage removal
Creation of jobs & ability to support staff workers
Prices for cleaning products & maintenance for equipment being used

Environmental friendly ways of working with cars to leave a smaller footprint

Society is moving towards a more sustainable future, including supporting local businesses. More emphasis is on social consciousness and sustainability, and we aim to work towards improving our local economy. A move that should help us capitalize on the current societal trends. It is moving away from the cookie cutter model, and more towards customized solutions, something that we offer.

Technological trends are moving in the way of online/remote work. Many tools are now available to optimize processes for not only business owners but clients and consumers as well. While there are many technological advancements that could be a potential threat, knowing how to find the most efficient solutions, coaching clients and offering support to transition into a digital age is a huge opportunity.

Sustainability in small business and hospitality is a huge new trend. From local suppliers, to environmentally friendly cleaning products, every business is moving towards these goals. By aligning ourselves with the UN SDG’s we are not only able to offer support to lessen the environmental impact, but we are aligned with many partners in this space, who can be of additional support.

Small business support is offered by the government but many businesses lack the resources to receive it, creating for a huge opportunity to connect the dots. A recession is on the horizon, pushing owners towards finding more efficient and cost effective solutions. While this appears to be a threat on the surface, it is creating more of a need to take action now, to ensure they are able to survive the upcoming wave.

Politically, somewhat related to the economy portion, parties are increasingly putting emphasis on training, support and resources for small business owners, as over 97% of the economy is considered in this category. With the political horizon of the USA, many businesses are choosing to support Canadian businesses, offering selections for local consumers.

Epidemic – Limiting incomes, transportation of goods, change of interest ‘survival’
//Also spending more time in home ?
Importing of foreign goods
Closing of box stores ?
Low Income
Interest in “green” products
Reusing – via interest or need
Locality
Women Empowerment
Comfort / Every Day Homewear

“All theories of Social Change also admit the likelihood of resistance to change, especially when people with vested interest feel unsettled and threatened by potential changes”

Change in tools/machinery
Limitations on Lessons / More options online due to quarantine limitations
Increase of Online Opportunities
Transportation of goods – availability, limitation, price increase of foreign goods

“Disruption due to technological change is nothing new, history is littered with such examples where, in some cases, whole industries were superseded almost overnight… the key is to embrace the best of the new, and the best of the old.”

Climate Change
Environmental Impacts of Fast Fashion ie. micro plastics –
Need / Interest for Natural Fibres ; Cottons, Hemp, Silk, Cotton/Silk Lace ?
Natural Dyes ie. turmeric, indigo, butterfly pea,
Environmental Laws could destroy certain industries – overusing water, slave trade labour, toxic dyes, waste

4 Main Animal Fibres: wool, silk, camel hair, and angora
4 Main Plant Fibers, cotton, flax, hemp, and jute

Fluctuations in Consumption
Lower Economy – Less Spendings – products that last being more needed
– is this product a necessity ? – trade / bartering systems
Higher Economy – Spending More – for the sake of – intro fast fashion

‘Economic change is a shift in the structure of an economic system. This results in changes to societies, cultures and everyday life on a global or national basis. Economic change caused by technology, politics and progress is a regular feature of history.’

Women entering the work place – spending money the way we want to on what we want to
Female Empowerment – Moving away from restrictive under garments that focus more on that look, than the feel. Combining ‘looks good’ & ‘feels good’
Sexy garments for more than the ‘A Typical Woman’ – ie plus size, pregnant/breast feeding, trans, work out
Political disagreements – affecting trades of goods

‘Political changes most often stem from social or economic issues that a country may be facing. For instance, political change may be caused by social issues, such as the tensions between differing racial and ethnic groups or policies that deny specific groups of people civil rights.’

– social media age, people want quality photos to share
–

– the rise of film cameras
– better phone cameras
– new camera tech, more affordable options means more people getting into photography

– less people buying prints because it’s not green

bad economy can lead more people doing side jobs such as photography for friends and family
– can also lead to low sales as people don’t have the extra money to spend on photographs

As Millenials move into the workforce, online shopping will increase in popularity( millennials have used the internet since childhood).

Advancements in e-commerce tech, computers and mobile devices will increase e-commerce online sales. Brands will focus on their online stores, making ChangeRoom’s tech more relevant.

Environmental consciousness is becoming quite important, as issues with climate change, pollution After many clothing products are returned, a significant portion of the clothing ends up in landfills or are burned up according to company policy. Our brand’s goal is to reduce returns so this doesn’t happen.

Due to the coronavirus outbreak, it could put the economy in a recession for the next couple of years, which would mean a huge drop in spending. This will affect the sales of almost all b2c business including ChangeRoom.

An major increase in minimum wage would affect our future balance sheet. There is an increase in grants for youth with small businesses. Restriction in working with US businesses and other international businesses.

new animes, cartoon, comics, movies, video games

3d printers
laser engravers
vinyl cutting / dye-subliminal printer / heat press
sowing machines

the fact that filament is plastic

conventions like Comicon, g-anime, anime north and many more
economical crises because people are less likely looking for costumes for cons

band of all form of plastic

More people are discovering the value of Reiki & alternative medicine, and are willing to pay.
More people are also not willing to pay for expensive self care services, especially nails.
However, when people see that they can get the services for a cheaper affordable price they are more likely to want to pay for the services.
Covid-1`9 (social distancing)

Online/social media advertising, email seminars, training, subscriptions, panflets.
Supplies, equipment.

Covid-19.
Social distancing

Covid-19(Social distancing)
Repression.

Regulations, laws & by-laws.
tax credits.

Current fashion trends and styles.

The cheap simple also low quality fashion made from free trade zones around the world that are easily accessible via online purchses.

15.1 million tons of fashion / related waste in the year 2014

a depression, or a pandemic can effect the amount of money people have to spend on clothing repairs, / projects, and or certain textiles, materials are unavailable because there is such a high demand for them everywhere at once. ( elastics for masks)

tax regulations regarding my business if I were to hire employees.

– The rise of fast-paced living in western society impacts the time management of the cleanliness of a person’s living area. Messes, junk, and other things that make a household messy. This positively impacts the demand for cleaning services to solve this problem, and reduce stress and increase productivity in people’s lives.
– The impact of recent events such as COVID-19 and quarantine are and will demand an increase in cleanliness for businesses and communities which translations to increase in service wanted.
– There will be a lot of newcomers after a vaccine is found, which increases demand jobs.

– The advancement of technology taking over many sectors can potentially take over the cleaning industry in the following years, so over companies could take away our business before we could innovate on our behalf.
– The integration of technology of products such as vacuums, mops, brooms, and more that still need a human to operate can reduce the physical demand for the workers operating which reduces the risk of injury, or strain that can occur on the job.

– Climate change is a relevant topic that affects the way people, businesses, and organizations want to make a positive change which translates to eco-friendly products being sought after. These products are usually more costly which is a challenge trying to keep the price competitive.
– The use of eco-friendly products can have positives for the business as customers that take notice can appreciate our care for the environment.
– Yet many claims that products that are labelled eco-friendly are not subpar to it claims, this can lead to being falsely misleading clients that products are not toxic when in fact being so, unknowing our team could be using harmful products. This can be solved by investigating, but new research always arises which means that one be always be notified about future studies.

The Canadian economy is predicted to take a toll due to the recent events and we all ready declining before the pandemic. There are many small businesses that are affected financially, so those who remain that were affected will need time to regain stability. This translates to a reduced number of businesses asking for service, so in other words business increases when the economy is stable and vice-versa.

The 2019 Canadian Federal election elected the liberals and Justin Trudeau proposed that he would allow a big stream of refugees during his term. So this leads to a higher demand for jobs, and this allows another opportunity to hire workers and allow them to earn a stream of income.

None

None

In my Business I would need a sunny day so we can play some baseball

None

None

Covid-19:
– Work from home is the norm
– return to office is happening, but very slowly
– people prefer to wear more comfortable clothing as opposed to dressier clothing

– The need to look somewhat professional over video call
– increased usage of instagram and tik tok to show off outfits (as opposed to in person events and parties)

– need for sustainably made clothing (less mass production will be allowed, more “make to order”)

– Economic downturn due to covid-19 pandemic
– many people have lost jobs
– lower demand for luxury goods, higher price point for services

– Due to covid-19, supply chains may be disrupted, there could be more of a need and demand for canadian made products

People are generally more interested in health and weightloss than ever before because we have seen as a society the effects that result from not taking care of ourselves (be it health concerns, drains on the economy etc). There is high demand from both young and old people for fitness and physical development as young people want to prevent and older people want to reverse the effects of aging.

There is a large rise in at home work equipment and workouts online but that kind of works in my advantage as I want a portable gym. It will make marketing both easier and harder because of the competition.

Fitness companies are leisure service providers. There might be a decrease in number of customers if there is an economic decline as they have less disposable income. However, many people are starting to view their health as less of a leisure service and more as an investment to stay healthy in the future.

Being a in the fitness industry, legal issues come into play in health and safety matters. Rules and regulations should be strict regarding quality of equipment used.

Covid 19
Alignment with products to socio culture diversity
Customer attitudes
Shopping habits offline and online preferred channels channel switching
Social Influencers

Augmented reality enhances the reality of online shopping.

Mobile shopping is still on the move.

The impact of environmental change – eg materials availability, flood risk, water shortage, carbon footprint, pollution

After clothing being used by the customers, it turns up in the form of waste.

Rise of ethical and environmental conscious consumers leading to new trends like organic cotton and recyclable materials.

Interest, currency and credit risk
Foreign currencies
Consumer confidence
Trade agreements
Exchange rates

Government changes that will affect trading – eg taxation & duty, grant funding, stability, international trade policy, environmental policy
Tax rates

Employment trends.
Federal privacy laws.
Equality in the workplace.
Social media trends.
Artificial intelligence in customer service. …
Nostalgia. …
Travel trends.
Movies.
sports

Augmented and virtual reality.
Artificial intelligence (AI)
Internet of things (IoT)
Cybersecurity awareness.
Cloud integration.
video gaming
f/x movies

Environmental Policies. Environmental policies are considered the major external factor that can impact the strategy of all business.
Climate Change.
Green Agenda.
Pollution. /by products
Availability of natural resources.
Recycling.
Waste Disposal.

Economic Systems.and countrys
Economic Policies.
Economic Condition.
Political and Legal Environment.
Social and Cultural Environment.
Physical and Technological Environment.

Emerging Markets are Growing Quickly. …
Industry Leaders are Relying More on Data Analytics. …
Consumers Have Instant Access to More Product Information. …
Rapid Innovation Continues. …
The U.S. is Shifting Toward Isolationism by trying to restart the country

There is a major trend to “go green”. This includes a huge shift towards sustainability & being carbon neutral. Due to the impact of COVID-19, consumers & society are also shifting towards supporting local corporations.

Less people in shopping malls and more people online. NAFSI should focus on e-commerce and look into the possibility of an app on consumers’ phones.

The fact that fashion is the world’s second biggest polluter and climate change is real is a major driving force behind NAFSI. The environment needs to be taken care of at top priority and retailers/corporations may be held responsible if we do not do our part.

With COVID-19 came a major loss in jobs and far less outings. This may impact the willingness for people to spend money on new clothes.

Environmental responsibility can sometimes be a sensitive subject. There is a lot of controversy around what research is real and what is considered “green washing”. Political trends may impact the way consumers view sustainability.

There are current social distancing regulations in place due to the COVID-19 pandemic. This means that many cosmetic procedures have been cancelled or postponed.

Due to the current pandemic, people are having their consultations with doctors online as opposed to in person.

N/A

Many people were laid off as a result of the current pandemic. This could result in less people spending money on cosmetic surgeries.

Currently, we do not how long we will have to maintain social distancing protocols. Until those restrictions are lifted, there are travel bans that make it difficult for patients to travel for surgeries.

Dairy free foods
Guilt-free meals for healthy eaters
Importance of food textures
Sustainable practices for environmentally friendly packaging
Eating at popular restaurants

Food delivery apps
Food delivery websites
Ad promotions on social media to bring increasing audience to the restaurant
Food blogs that share meals at tasty restaurants to show others

Sustainable packaging is key for the environmentally friendly trends.
Vegan and vegetarian menu is also an environmental trend to stop killing animals because of CO2 emissions from factories.

In the current state of 2020, the economic trend is to save money on spending food outdoors however with proper marketing techniques and unique food items, it is possible to capture groups of consumers looking to get food outside. Consumer spending habit is lower than usual due to current times.

With increasing views on the non-vegetarian meals, law makers or politics can impact the views of consumers who eat non-vegetarian meals and turning them into vegetarians, since my product will be organic

coiv19, isolation

more online, online business, making money online (competition, also big market for website content),

climate change

unemployment, stock crash, people need to make money and don’t want to spend too much

Ecologic awareness
COVID
Housing imbalance
mental health awareness
generation shift

AI
Automated stores

Climate change

Debt Levels
Tariffs
Interest rates
Commodity prices

Queer rights
Inequality rising
Facism

Amazon reveals nearly 20,000 employees have tested positive for COVID-19
Barton jail inmates holding hunger strike for access to books and soap

Kids’ Toys Get Inclusive
Shopify fires 2 employees for stealing customer data from up to 200 merchants
1 month after cyberattack, some CRA online services remain unavailable

Cracking Down on Single-Use Plastics
Why cleaning the forest could help fight fires — but it won’t be easy

Global food prices rise in August
Confusion and anxiety reign for Canadians dependent on CERB as pandemic program winds down
U.S. cosmetics chain Ulta scraps Canadian expansion plans

Employers, striking dockworkers reach truce, Montreal port to reopen
Canada needs to ‘test smartly’ to survive second wave of coronavirus, Tam says
Canadian tariffs on U.S. products coming within days

Market for raw un pasturised honey
social media
demand for honey

social media

knowig how to work with the bees and winterising them as well as looking after them through out the year.

the saturation of honey sales

laws pertaining to honey grading and regulation

– people advocating for veganism

– internet ceases to exist

– climate change affecting quantity/quality of ingredients

– recession may cause less sales

– Instant fix (refers to the desire for instant gratification and immediate improvement in relation to skincare concerns)
– Brand loyalty (when one good product launches, the customers are more likely to purchase other products)
 One bad review is all it takes for a customer to look away

– Fast shipping
– Bad for big brand names because any products can be shipped through Amazon
– Online shopping has become extremely popular
 Great for small businesses as small businesses generally begin on

– The beauty industry has been focusing on “clean beauty”
– Packaging is becoming increasingly eco-friendly
– Brands are starting to reduce plastic usage
– Eg. Makeup balms and cleansers over makeup wipes, shampoo bars over shampoo bottles
– “naked” products have been trending

– the skincare industry has been quite resistant to economic recessions
– nowadays, people see products from the skincare industry as a necessity (specifically shampoo, soap, face wash, moisturizers, etc)

– strict guidelines
– product safety and transparency
– companies are required to report ingredient statements, recalls, and register manufacturers
– product transparency (listing ingredients)

COVID19 has positively impacted people’s awareness of flaws in the food system (food insecurity, environmental impact), and their motivation/capacity to grow food at home

The environmental movement has grown in the last 2 years ; there is a greater emphasis on what we can do to curb climate change

There are many governments, groups and individuals pushing for green jobs and industry to reduce our dependence on fossil fuels but still maintain a productive economy

There has been an increase in the number of everyday functions performed online (shopping, banking, renewing licenses, interacting)

Social media advertising is becoming a more effective way of reaching potential customers as more and more people are using social media

Climate change is worsening

Sudbury’s acid rain and heavy metal conditions in the soil, proximity to smoke stack, history of pollution on this land

many people do not have disposable income during COVID19

less grants available for start up not for profits

40% of farmers are migrant workers and migrant workers are not able to travel as easily therefore there is a possibility that food prices will increase as a result of labour shortages

Our local city council do not prioritize local food initiatives, but there is an increased push by local food organizations upon them

Restrictions around wild food distribution (i.e. bylaw against wildcrafted foods, but farmstand O.k)

Announcement of community gardens as essential services

Fast Fashion dies
Social movements for gender nonconformity
shift in sustainable mindsets for shopping

Competing tech companies hit the market
More reliance on Augmented Reality programs in retail
Total failure of related tech companies

global pandemic that slows supply chains
cotton or linen crop failure

Election cycle Economic turbulence

Stock market collapse

New trade Tariffs imposed by importing or exporting nations
War

(Steep Analysis on Miro)

online restaurants, delivery businesses, late night food, students, population

development on delivery apps

pandemic, seasons

inflation, employment wages, trade deals

food business regulations, health and safety regulations, trade deals, employment wages

body positvity is growing, but not at the rate wanted
people are wanting to get into the movements
body shaming is still a concern

everything wants to be done online now
it can help us by being able to reach out to clients/vendors
we can get across to atendees

x

covid has affected all economies
by creating a space like ours, we can ensure we get great vendors that need help during this time of need
atendees can support local business

x

Public focus on sustainability
Public focus on supporting small businesses
Conversations surrounding mental health
Value of unique expression
Clothing trends

New social medias arising
Changing algorithms
More efficient softwares
Economical impact

Support of thrifted and revamped clothing
Less support of fast fashion

Possible recession due to COVID could lead to decreased spending

Reduced group gathering sizes may impact holiday sales due to less parties

LGBTQ acceptance, dismantling of gender roles. SAGA
Changes in the acceptability of personal expression (non-normative expression).
Growing consciousness in ethical labor
Plus size acceptance and attention

Global networking making awareness and knowledge accessible. Accountability.
Tech fabric
Sustainability solutions

Growing interest and importance in sustainable resources.

The need to afford garments that can and will last and whose designs are adaptable to longevity as well. Disposable fashion is only a short term affordability.

LGBTQA rights.
Womens rights
Labor laws

COVID-19 impacting post secondary education classes and operations
Increased support for diversity and inclusion in the workforce
Increased support for mental health and wellbeing in the workplace

Increased demand for technology that supports remote work
Demand for technology that support data-driven decision making in the workforce
AI becoming increasingly popular in recruitment

Mass layoffs in the workforce due to COVID-19
Shift to remote work
Millennials are now the dominant demographic in the workforce, with Gen Z beginning to enter
The gig economy continues to expand
As the economy begins to recover from the pandemic, recruiters will likely be inundated with demand in 2021 to refill vacant roles
Job candidates demand more flexibility
Employer branding will become a top priority for businesses
Increased usage of talent pools for recruiters

-Cs Shopping Habits: Online and offline shopping
-Consumer Attitudes: there taste and preferences.
-Age distribution: Demographic

-New machine and software.
-New products and new materials

-Environmental regulations.
-Customer values.
-Management style and staff attitudes.

-Exchange rates/money.
-Consumer purchasing power.

-Gov’t funding.
-Codes of conduct.

Social media marketing is rising in popularity.
Influencer E-Commerce is proving to be fruitful.
More Canadians are on social media during the days due to COVID-19.

Big Data collection is leading to a better system for targeted ads.

Reducing a company’s carbon footprint.
Having fully recyclable products.
Using ethically and sustainably sourced ingredients.

Due to COVID-19, more people are shopping online.

The Canadian Government continues to provide immense support for SMEs.

– Income distribution: – other companies that aren’t partnered with WiseIntern and are not interested in seeking partnership such as job agencies, can reach out directly to students before the government can consider accepting our proposal of embedding this new program into the school board’s policies. Those companies can offer students increased wages which they may deem more beneficial than a guaranteed internship with WiseIntern

– Demographic influences: – students and parents from different cultural backgrounds may have some confusion about how the program operates and refuse to participate,
– they might also not be in favour of the transportation

– Lifestyle factors: – not enough demand for the app to concerns about COVID – will need to transition to Virtual Internships to ensure that students don’t completely miss out on the opportunity
– students may prefer to spend all four of their high school summers vacationing or hanging out with friends, participating in recreational activities, as opposed to spending at least one of their summers interning

-We attempt to use social media and other forms of advertising in order to reach a larger consumer base and targeted group while we work to bridge our program with the government

– International influences: – local students may instead wish to partake in international internships which WiseIntern will need to work on integrating into its business model within the next 5 years
– Changes in IT: – competition from other apps or other companies intending to follow the intern for high school students idea through implementation of an app. (threat of new/existing entrants)
– apps are continuously increasing in terms of popularity with over 500 Million downloads by both apple and android users per day. with that an comparing across other trends and analysis we hope to expect a favourable outcome in terms of downloads from high school students and partnership organizations.
Take-up rates: – unless this program becomes a requirement by the school boards, students may be new to the entire concept and the mode of transfer by way of matching them with direct employment via an app. There might be less people than expected enrolling in the program in the first couple of years until WiseIntern is able to create more awareness and engagement for students.

– Regulations and restrictions: – WiseIntern understands that it will need to write several RFP’s to work alongside the government, and the school boards to get our point for this app across. We are prepared to take on this journey and pitch our idea by starting out with people in the youngest work population in order to help improve our economies.

– Customer attitudes: – the idea of introducing internship opportunities for high school students that is entirely developed and facilitated via an app is definitely a newer concept for many and something we anticipate we will need to spend a lot of time creating awareness about. We understand that there will be a lot of questions but we plan on working with our stakeholders, sponsors and participants in order to share our passion which will not only contribute to the growth of our company, but our students and our economies as well.

– not enough demand due to concerns about COVID – will need to transition to Virtual Internships to ensure that students don’t completely miss out on the opportunity

We attempt to use social media and other forms of advertising in order to reach a larger consumer base and targeted group while we work to bridge our program with the government

– Economic growth: – employing 15-18 year old secondary students would improve the economy by increasing GDP compared to if those student remained unemployed. WiseIntern allows us to factor in employment activity for this new age group which is the strongest overall benefit of the program we are seeking to offer.
– Employment rates: – people may decide that its better to stay at home receiving stimulus checks than going out, trying to find some work and bringing home slightly less or breakeven pay-checks. Luckily, high school students would not be directly affected by this since WiseIntern gives them the opportunities to find work, and potentially even seek a paid internship if they qualify based on their parents income brackets.
– Inflation rates: – borrowing money and getting loans could become problematic if inflation decreases (economy slows down further) and the government decides to pull back on stimulus during this time, and one factor would be due to the inverse relationship between interest rates and the rate of inflation.
– Monetary policy: – the government offers additional stimulus to help out new innovative businesses but does not believe in WiseIntern’s business concept or its ability to generate ROI for Canada, USA
Potential Risk:
– not enough government funding to help with this project

– Consumer confidence:- by understanding the mission behind WiseIntern, people can regain confidence in themselves, their children and the economy, especially at a time where it is much needed.

-global influences: – different leadership views under electoral parties in the US
-potential changes to legislation:-WiseIntern accepts that there could be challenges with sustaining and keeping its initiatives with the school boards in the short or long run.
-stability of government :- WiseIntern definitely requires support from the government in order to achieve its intended results with this internship program for high school students. Regardless, it will attempt to crowdsource and find external partners to work cohesively with from initiation to deployment.

More focus on Indigenous issues , healing, and teachings for each community. More com munities are focusing efforts on land based knowledge and are looking for ways to get families on the land. As Elders are passing on we need to take our part and listen and learn from them. We can pass on knowledge to children and youth in the future. More organizations are trying to do their part in reconciliation with indigenous people and looking at how they can implement TRC calls to action.

The real only technology are archiving stories and video equipment. There are some GPS’s and safety equipment that may need updates. Smart Devices for outdoor activities will constantly be observing to see new equipment and hardware.

Hoping to be sustainable and green when it comes to the business but climate change and raising waters can effect location for business. I will be trying to sell equipment and clothing from sustainable companies and recycle old equipment. Weather will affect trips but in emotional tole on participants.

I think to sell sustainable products is definitely higher of cost for communities but hopefully will be able to subsidize cost with programs. Also getting merchandise will be expensive depending where it is coming from because of being in a remote area. Hopefully creating jobs in the community will bring more economy to the community.

This will be a little hard to answer because being on a reservation I will need to contact the economics department in the band office. I do think that there will be a big push for more indigenous business and business that can work with government to build relationships. My community government is always looking to do land based knowledge to help build health, healthy relationships to each other and the land, and to get people together in the community.

As a person of colour, I recognize the role design is playing an important role in the fight for equality, rights and social justice. The black designers are moving in and reclaiming and rebuilding their identity tracing them back to their origins in the continent of Africa. Non-European design thinking is now being incorporated into practices in their respective countries.

Collaboration, Cultural Nuance + Localism—A Conversation on Reshaping the Design Monolith
(https://eyeondesign.aiga.org/collaboration-cultural-nuance-localism-a-conversation-on-reshaping-the-design-monolith/)

When Did Design Stop Being “Multidisciplinary?
(https://eyeondesign.aiga.org/when-did-design-stop-being-multidisciplinary/)

There are a lot of new tools and trends being developed.

What kind of technologies or level of competency does the client have or access to.

Materials and resources being used.

How much are we charging our clients.

Increase in supporting locals (Businesses and Artists) (opportunity)
Increase in supporting small businesses (opportunity)
Increase in supporting brands that share their values (opportunity)
Increasing online buying habits (opportunity)

Due to COVID-19 online shopping rate has significantly increased (opportunity)
Increasing rate of cybercrime (threat)
Increasing efficiencies of IT resources (opportunity)

Rising interest in green shopping
Rising emphasis on business sustainability
Rising interest in environmental program

Economical instability for people due to COVID-19 and losing their jobs (Threat)
Governmental support to businesses and people who lost their jobs (Opportunity)

Political Stability in Canada
Governmental support for e-commerce
Increasing government efforts on cyber security

Productiveness (home vs office)
Work-life balance/Localism
Digitally Savvy younger generations

Digital Assistant Software
Social and Mobile Computing Connect and Change the World
Working in the cloud
Blogging and Online Advertising

Niche Markets Flourish in the New Economy
It’s a She-conomy
Social Networks Fuel the Participatory Economy
You No Longer Need Cash to Start a Business
Small businesses and global giants form a barbell economy
Sustainability Becomes a Competitive Requirement
Global pandemic
Work Shifts from Full-time to Free Agent Employment
Small Businesses and Global Giants Form a Barbell Economy

-More people choose to get together at coffee shops instead of pubs or bars
-More business people choose to work from coffee shops instead of at home or their office
-More community organizations/clubs will gather in coffee shops

-More people will want to order and prepay ahead
-More people will want a digital loyalty program

-More people will want to know where their food and drinks come from
-More people will want environmentally friendly packaging (less plastic)

-More people will be going to work so they will be wanting to buy their lunch on their way to work
-More people working multiple jobs, grabbing food and drinks between shifts

None I can think of.

people not wearing natural makeup anymore

Websites may shut down
may come out with a more better way to shade match

not environmental free packaging

covid -19
close contact

none

Society test

Tech test

Environment test

Economy test

Political test

Millenials getting married and having kids later. More Baby Boomers getting pets as companions. Growing awareness in animals for therapy and assistance. Animal rights movements and force free ethics. Dog sports being banned. The doodle trend and pet owners supporting backyard breeders vs ethical breeders.

Ecollars. Clickers. GPS and Smart collars. Automatic and timed/sound sensitive treat dispensers. Pet Cams. Car environmental controls. Outdoor crating stations for pets.

Pressure on the meat industry with growing trend of feeding high meat content diets and raw foods. Pet overpopulation and potential future restrictions.

Unsure. Sources say it is unexpected for the industry to be negatively impacted. Many people have acquired puppies during COVID-19 but there are lockdown restrictions.

Animal rights movements. Tools and methods banned in certain provinces and countries. Growing government restrictions on dog sports, breeding guidelines, and general care.

society

tech

environ

economy

political

Ecological awareness increasing, Candles and TTRPGs are growing in popularity, more people prefer online shopping

New technological advancements in wax melting/candle making,

Environmental awareness is increasing, plastic packaging may not be the best choice for online orders for potential environmental conscious customers

Inflation & corporate greed causing prices of everything to skyrocket.

More people want to support marginalized groups of all kinds (POC, Disabled, LGBTQ2S+)

increased globalization
increased awareness of environmental and ethical impacts of fashion
higher brand transparency demanded

development of new materials/machinery
eg. faux leather, vegan leather, pineapple based leather
new machinery to product apparel at a higher level
new markets and medium to make sales (websites, social media, private apps)

sustainability of leather (methane emissions) vs. faux leathers (oil byproducts and lower time of use)

global pandemic.
operating on a wants not a needs basis
reduced disposable income for a luxury product by the average person

Taxes, customs and trade
Currency exchange rates affecting supplies and potential clients
Political climate, increased polarization and businesses taking a stand on key political and human rights issues (ie. BLM)

Increased interest in online shopping

Increase in ease of mass produced jewellery flooding the market with low cost options.
AI take larger roll in retail market.
Advancements in synthetic gemstones

Increased interest in human rights and environmental issues (blood diamonds, mineral mining practices etc)

Pandemic causing economic recession
Low Canadian dollar effecting material purchases

Unrest in the US causing gold and silver prices to soar

-Increased demand for coaching services
-Enhanced focus on positive psychology
-Demand for measurable results
-Mental Health awareness
-Niche coaching will increase

(As technology changes, the way coaching is delivered changes to reflect it)

-Video streaming to socialize/meet
-Digitization of socializing and coaching
-“IoT” (Internet of Things, people having more devices, easier access to the internet)
-Cloud and edge computing

-Social distancing (due to the pandemic)

-Coaching will become a commodity and fees will decrease by 57% (predicted to happen by 2022)
-Overall rise in coaching demand

Focus on nutrition
Healthy hotel ands and technology
Trend of supporting small and local businesses
Clean label movement
Healthy snacking trend
Value natural products
Virtual fitness
Covid pandemic
Personalized health
Rising cases of mental illness
Impending global mental health crisis
Too few mental health services to meet need
Increase in wellness tourism
Wellness mindset

Emergence of e-commerce to level the playing field between small/local companies and traditional retailers
Availability of information and choice
Preference for in-person vs. digital products and solutions post-pandemic
Wearable devices and personal assistants

Clean label movement
Value natural products
Covid pandemic

Emergence of e-commerce to level the playing field between small/local companies and traditional retailers
Trend of supporting small and local businesses
Corporate productivity
Covid pandemic and restrictions

Government regulations of natural health products
Covid pandemic restrictions

Lifestyle changes
Age demographics
Job losses – less money to spend on “extras”
Competition expands.

Newer sites become available
Software changes
communication

seasonal/weather
natural resources

Job losses – less money to spend on “extras”
Growth rate

Shipping/Tax policies
international legislation
Services

Among younger folks under or around 30, such as myself, there is a greater desire to support independent artists/ artisans and shop locally. Due to social distancing and isolation, much of life has moved online, including shopping.

Direct to garment printing technology has reached a high quality level in the past couple years. Many sites that offer DTG printing and mail direct to customer have popped up. Although they make the experience easy for the designer, the profit margin is very heavily skewed in the direction of the printer, and designers/artists only end up with about 10-20% of the items total cost.
New apps such as Canva are making design more accessible for non-designers, decreasing demand for some design work.

A trend in apparel has been away from ‘fast fashion’ retailers (see the failure of Forever 21 in Canada) and towards items of higher quality that last longer and therefore create less textile waste.
Increased awareness has caused textile waste companies to appear (such as FABcycle Vancouver) that sell fashion industry textile waste at reduced prices.

The pandemic has had negative impacts on the economy of the entire world. People may be less likely to spend money on silly t shirts.

Under a conservative government, lots of funding for community orgs and nonprofits has been taken away. This means that folks must find their own way of sustainably raising funds to maintain their operations.

holistic health becoming more accessible in the mainstream market. Holistic health often crosses market with wiccan and pagan religious members. As Wicca and Paganism trend on platforms such as Tik Tok and Instagram, the demand for herbal based products rises.

introduction of new selling platforms. due to covid-19 pandemic more and more bushiness are moving to the online market place, increasing competition.

changes in the cost of natural resources, such as soy, beeswax, honey, and herbs. Seasonal changes impact the cost of herbs (winter less herbs available, summer more available).

Economic turn down such as a global pandemic that we are currently facing have a huge impact on demand for non-essential products. As the unemployment rate continues to rise, more people will be forced to spend less money on extra items. Adapting and trying to match the essential market will help curve this impact, such as making hand sanitizer or products geared towards immunity.

political tensions between countries impact trade, make imported products less accessible. Luckily focusing on local products assists in managing trade expectations.

View of metal music and screaming

internet access and advertising as well as tech trends

quarantine makes people pick up new hobbies

economic downfall means no one has purchasing power

N/A

Giving back to community.
Supporting Black owned businesses
Wanting to explore culturally diverse foods

Packaging
Social media

FArm growing seasons
Urban farming

Pandemic aftermath

Allowing food businesses to operate out of homes

– The world’s population is growing sicker, lonelier, and older.
– Deteriorating health, the spread of loneliness and mental illness, and the ramifications of ageing
all negatively impact people’s happiness and wellbeing.
– The response, consumers around the world are proactively turning to wellness modalities as
alternatives to address these challenges.
-Consumer values are changing, moving toward a lifestyle of wellness that is fundamentally shifting consumer behaviours and consumption patterns. This shift is bolstered by the rise of the middle class, the accessibility of new options, and a burgeoning concern about the impacts of ubiquitous technology.

– Due to the pandemic/lockdown restrictions and fear of covid, people have found different ways to maintain connection and their wellness through virtual lives/classes or video chats.
– More machines are taking up jobs, therefore people most likely are out of jobs or could be working from home, or under more bodily stress

The environmental crisis is also a health crisis. Environmental degradation, directly and indirectly, affects us, through the air we breathe, how we procure and consume food, and how we live and travel. As people become aware of these risks,they are seeking out alternative lifestyles that are simultaneously healthier for themselves and more
sustainable for the planet.

– With the whole covid situation, and all these restrictions and precautions, the economy is going in the direction of no paper bills, cashless
– Chips holding all your information,

Health systems are failing to keep up, while the economic
burden rises. Health systems are failing in countries all around the world, and the economic burden is unsustainable. Therefore, it is not surprising that consumers, employers, and even governments are turning to wellness approaches to complement and address deficiencies in healthcare and to turn from “sick

People are eating more plant based diets.

Technological advancements are improving indoor growing environments and bringing down the costs of material to set this up.

Instability in global weather patterns creates food insecurity making stable, vertical farms more desirable.

Canadians already spend a lot of money on food and are receptive to the shop local movement.

The government is spending money to support new agricultural businesses and ideas that create jobs for skilled workers.

Higher demand for sustainable products
Consumers become more educated on sustainable practices
Rise in popularity of second-hand shopping
Rise in popularity of capsule wardrobes
Rise is charitable aspects of companies
Increased recycling, composting, and upcyling
Rise of online shopping
Increased digital reliance
Greenwashing and fast fashion companies marketing themselves as sustainable

Growing digitalization of the economy
Increased investments in Information and Communication Technology and the digitalization of the supply chain

Climate Change
Depletion of natural resources

Increasing consumer demand
Greater support for the circular economy
Upcoming stock market crash
Effects of COVID-19
Increased attention on sustainability from venture capitalists and investors

Government and/UN enforce new sustainability laws and regulations
Increased Government support for sustainable companies
Increased demand for transparency in business practices

Local businesses needing storage
population density

Current technology Security gates, cameras, keypads

Self-sustainability vs. non-sustainable aspects (fossil fuels, solar)

State of general economy (downfall vs Uprise)
Zoning rules

Regulation
Laws
Zoning rules

Going vegan or vegetarian
Increase in healthier foods
Organic food consumption
Obesity

Delivery services like UberEats
Restaurant digitization

Food shortages
Climate change
GMOs

Value vs. price
Expanding industry of casual quick food

Increased food reulations
Increased resturant standards
Lockdowns

Pandemic, increase awareness and interest in sustainability and environment
Organic and plant based diet interests

newer, cleaner more efficient agriculture technology

Green tech interest and funding
push towards lower emissions

Decrease spending due to pandemic

Policies supporting green initiatives and products

COVID regulations, Higher demand for content, need to forefront marginalized voices

more company’s offering free or low-cost tools and services to support the arts and development. Less income means less money to create more professional looking content

more outdoor shooting requires reliance on weather, but new software (Unreal Engine) provides new ways to create virtual productions

recession means investment, less money to pay for higher quality artists, more funding for small business and arts communities, but way more competition.

Need to tell the stories of marginalized voices, critical interpretation of politically charged media and climate

Cortes island population change – more young people willing to spend time in food businesses in the winter season – and also more housing may mean more talented skilled workers that I can hire, which in return will impact their ability to stay longterm, if they can keep their job in winter as well

Regulations on protected areas and businesses in there (waste disposal, recycling, single-serve packaging)
Education of customers on environmental issues and their desire to support business that ‘does it right’

Many bakeries use plastic for packaging products. This usage increased with production shifting to consumer packaging from food service. Expect calls for more eco-friendly and less plastic usage to persist post-pandemic as governments implement new green policies. Middle to high-income households are willing to pay more for green packaging, but higher costs make it difficult to see widespread adoption at this stage.

Higher comfort level of the local population – better living and working situation means more willingness to spend money in my business, either for cakes or takeout
Impact of covid and post-covid behaviour in spending money on treats and vacations + higher consumption of sweets and comfort food in challenging times to combat stress and lockdowns
Better economical situation means bigger tourism, more people coming from the mainland BC to spend money with us
Possible economical struggle for me should there be another lockdown etc

Bakeries and tortilla manufacturing companies are an essential component of Canada’s food manufacturing industry. Employing over 49,000 Canadians and generating $5 billion in GDP annually, bakeries represent the second largest food manufacturing sector, only behind meat product manufacturing. Furthermore, bakeries are the fastest growing food sector, with an average annual GDP growth rate of 5.4% since 2015.
Most bakeries can be considered small businesses, and the average net margin was 4.2% in 2018. So small shifts in costs or demand can significantly impact financial health. COVID-19 has created significant opportunities and challenges for Canadian bakeries. Future growth in sales depends on Canadian foodservice rebound, export growth, and labour availability.

Border closure due covid (US tourism impacted)

– Skiing is a new and popular sport in Asia and there is a growing demand for it.
– As more people are introduced, it becomes a social hub.
– Trend towards “active/healthy” lifestyle.
– Trend towards cultural experiences, with Japan being at the centre of Asian travel.
– More women traveling alone.

– Shinkansen coming to Niseko – make it more accesible to those in Tokyo.
– More information found online, people are more prone to plan their own trips and activities.
– Social media popularizing making it easier to have exposure to direct clients.
– Social media trends we can jump on will increase popularity and exposure.
– Easy payment methods allow us to deal multi-currency and work internationally.

– Global warming reducing the length and quality of winters – reducing our work period.
– Environmental consciousness will draw people to “nature travel”

– China increasing it’s spending ability means more customers.
– New generation of wealth in Asia (new entrepreneurs and inherited) who want to and are able to pay for explore the world.
– Lots of high end development and infrastructure in Niseko will draw more high end clientele.

– Travel restrictions from COVID 19 will make it more complicated for tourist to travel.
– VISA requirements to work in Japan.
– Vaccine passports becoming mandatory.
– China

beauty has proven to be a strong investment category thanks to high margins, recurring purchase patterns, and general resistance to events such as recessions. The category is also appealing to a broadening audience, including males, and age groups beyond millennials and Gen-Z.

*Influencer marketing, Influencers on social media promote beauty products and industries on their social platform.

*User Generated content. People who work for the industry creates a social platform to advertise to potential customer’s

*The beauty industry is known for heavy usage of plastic for packaging.

*Employment in the beauty industry grows rapidly every year.
*There is always high demand for product which helps the industry gain higher profit.

*The FDA act ensures safety for cosmetics.
*Canada has higher restrictions than the U.S out of 1328 cosmetics, Canada banned over 500 products.