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My Partners and Competitors

June 18, 2018 By

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bob’s Red Mill

What do I want from them?

I want…

What would make them want to partner with me rather than my competitor?

They want…

GM Foods

From GM, I want…

GM wants…

Costco

I don’t know

I don’t know

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Doug’s Local Market

What are they really good at (strengths)?

Marketing…

Marketing differently

Bob’s Market

Cold calling

Door-to-door

Sally’s Food Store

Vibrant store

Our own color palette

Jennie’s

Customer Service

Welcoming staff

Tommy and Jane’s Corner Market

Location

Find unsaturated location

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

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adfadffadfdf

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My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

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865rjjj

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Multiway Service Dog Equipment
Service dog organizations
Zelikovitz

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Bold lead Designs
Yup collars
Bridgeport
Purple poodles
Black hound Designs

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Rachel Jibi

Connections

Both congolese and can bring a lot of exposure to her fashion

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Ify & Inky

Showing off the african casul wear and allowing everyone to feel confortable in it.

Bring a youth look to the design

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Echo Dawn Designs

Referrals for mobility-harness capes

Local

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Patience & Love

High capacity for producing patches
High quality work

Completely unique designs
Canadian!

Riverdog Gear

Quality Service Dog vests & capes

Using different materials creates a different “quality” (ie feel) of the product
More customisation options
Canadian!

Patchwork & Paws

Cute patch ideas
Instagram

Offering more serious, informative patches

Shepherd Snuggles

Patches have nice, clean edges

Unique designs
Larger catalogue of designs

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

MeePhotography

Collaboration
Second Photographer Postion

my personal out-goingness and williness to learn. Regardless or rain, snow, or cold !

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

PUR minerals

dropshipping

Pur Minerals is a mineral makeup brand that seeks to correct the normal standards of makeup and skincare, by simply delivering high performing, good for your skin and the environment cosmetics to meet your skin needs. Yes. Pur Cosmetics is cruelty-free and does not test on animals.

gloMinerals

dropshipping

All employees want to make a fair wage, thus offering a competitive salary is another way to attract good employees. As Chief Executive of recruitment Berkley Scott, Roddy Watt says, “A good reason to go into the industry is that there is a continual shortage of top caliber people, so good qualified people will progress very quickly and can probably expect a similar amount of money to what they would earn in any other industry at an early age.”

Doing business in the hospitality industry is competitive enough without missing opportunities for gaining an extra edge. One of the best ways to ensure your company’s success is to be staffed with competent, reliable employees – and offering quality benefits, fair wages, and flexibility is a perfect method for attracting the best employees.

Mary kay

dropshipping

Mary Kay® Mineral Powder Foundation is a weightless, skin-perfecting powder that makes lines, wrinkles and other imperfections seem to disappear. You get the coverage of a foundation with the comfort of a powder. Buildable coverage blends effortlessly with the sweep of a brush for a flawless look.

Physicians

dropshipping

Physicians Formula Vegan Product List. Physicians Formula has been known to be a cruelty-free brand for years and until recently, they never claimed any of their cosmetics to be vegan as some of their products contain ingredients like beeswax, carmine, and lactic acid (from milk)

BareMinerals

dropshipping

Internal Promotion Prospects
A company that will stand out for the ambitious employee is one that frequently promotes from within. This is a sure sign that the corporate office and management value hard work and acknowledge internal talent. This reason alone will have a supply of excellent employees excited to work for your company.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Bella Terra

At Bella Terra Cosmetics we use only the purest, highest quality minerals that actually improve the health of your skin while providing a flawless, weightless coverage. The result is a natural, radiant glow and a sheer, micro-fine finish that visually minimizes fine lines, pores and imperfections.

vegan
cruelty free
better for skin

ETA

low price for mineral makeup

vegan
cruelty free
better for skin

Maybelline

100% micro-minerals not only provide flawless coverage, but also make your skin clearer, smoother and more radiant – even when you’re not wearing any. Results clinically proven after 8 weeks*
52% improvement in skin smoothness, 49% improvement in skin luminosity, 43% reduction in redness. *Based on a clinical study

vegan
cruelty free
better for skin

L’Oreal Paris

marketing

vegan
cruelty free
better for skin

IQ Natural

100% IQ NATURAL MINERAL MAKEUP & FOUNDATIONS. iQ Natural Mineral Makeup / Foundation are made with pure, crushed minerals that are ideal for all skin types. You can achieve long-lasting, buildable, lightweight coverage with a natural finish for every day use or a night out on the town.

vegan
cruelty free
better for skin

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Print Agency

Discounted rate for brining in clients/print jobs.

They want all the jobs they can get.

Craft Shows

Promotion to their vendors.

Discounted service for them and their vendors.

London Chamber of Commerce

Promotion to their members.

Discounted service for them.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Graphic Design Agencies

Promoting/advertising, reputable, more staff.

Creating more of a personal relationship with clients.

Digital Printing Servie (Vinyl, ie Advanced Imagewerx)

Larger size capacity, buy in bulk (supplies)

Creating more of a personal relationship with clients, although smaller scale ultimately more affordable for small businesses with lower budgets.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Ben Durham

I want to collaborate with Ben on future projects
I would benefit from hearing about Ben’s experiences using Adobe Premiere and After Effects
Ben knows a lot about pricing for video work

Ben and I are really good friends
I have helped Ben in the past with networking
He sees me as a rising entrepeneur and doesn’t know too many other videographers

David Oullette

David can provide a lot of contacts in the industry that would be helpful for speaking with others to spark my business to grow
David has a productive outlook and has provided me with opportunities to work previously

David would be a good partner since he knows a great deal about my industry and could offer unique advise to improve my own business offering.
He is routing for me and I could benefit him by providing video services for Leap In.

F. Scott (Gabe)

Gabe produces high quality catchy music that is perfect to be used in my videos
Gabe can provide an outreach for finding potential new clients in Guelph that are outside of my own domain
Gabe is an entrepeneur and so we get along

I don’t live in the same city, but the distance gives greater reason to find ways to collaborate together
I already used his video once, so we can find new ways to collaborate

Paul Rossner

Paul could be an excellent source for back up help if I am taking on a large gig where I need to have filming of both myself painting and of the event that is happening while I am painting.
I can’t be everywhere at once.

Paul wants to get involved in the industry and thus would be a good sport to work with since he is involved as I am and would want to flex his skills with me.

Paige Alexander

Paige can be a good back up attractive model if I need anyone to act in any of my shoots.
Paige is also talented for creative ideas and feedback if I am doing a shoot or setting something up, I can rely on her opinion.
Paige is also good laughs going on a road trip

Paige knows me for a long time and would be willing to support my own career above anyone elses within the industry.
She’s seen my mural work for several years

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Ben Durham

Ben’s website design is on point.
He has a lot better camera equipment than me.
Ben is an expert in the field with the software.

I can provide lower rates
I can target communities that are outside of London.
I can speak with other businesses that might be interested.

Andrew Wytonn

I want to enter his contacts within the city, especially from the festival marketplace.
I wish to learn more about his creative process and sound techniques.

Andrew and I know each other well and we’ve worked on a few projects previously, which is why he might choose me over a competitor.
Additionally, he is probably already in touch with a lot of competitors

Carlon Farina

Carlon is exceptional at networking and has a lot of experience in the industry already
Carlon also has a lot of high tech gear that he is likely willing to share with others, but he knows first hand how things work

I can differentiate from Carlon by offering more brick and mortar establishments my skills and build on that knowledge and awareness.

Jason Tran

Editing videos in a fast paced environment and at a quick turn around rate
Editing videos with cool effects that stand out
Using high quality cameras and making everything social media friendly

I can provide more local work that is focused on organizations rather than just on my own travelling and climbing experiences, which is what Jason does more of.

The Chalk Artist

Creating high quality images and murals that can be used for effective outreach to speak with intended parties at large events
Collaborating with other talents to create cool content that they can share on SM

Providing outdoor murals and art pieces that are done with more colour and style, relying less on typography and black and white.
Provide work outside Toronto to rural areas that don’t have access to this kind of service

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Scrabblatte

Cafe, board games.

I have a cafe, but I have video games. Much different atmosphere and type of entertainment.

Cafe One

Cafe, board games.

I have a cafe, but I have video games. Much different atmosphere and type of entertainment.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bay Used Books

A place to advertise my business

I am local.

Chapters

A place to advertise or to set up a table booth and hand out flyers.

Chapters Sudbury loves working with local authors etc.

Authors

To have their audience access/use my blog
To network with authors

I am promoting them and their books which is good publicity for the author

eBook writers

To review their eBooks

I am promoting them and their book which is good publicity for the author

Other book review bloggers

it is good to check on what they’re posting or doing so I can stay up to date with other popular book review blogging trends and the other blogger and I can promote one another and network.

Allows us to network with each other and promote one another.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Another book review blogger

Writing
Reading
Tech Use

Have better/more up-to-date tech
Stay on top of new blogging trends before them

Another Book Review YouTube Channel

Reading
Writing
Tech Use
Software Use
Public Speaking

Have better tech for film and recording
Check my writing for spelling/grammar mistakes via Grammarly
Keep updated on YouTube editing software
Practice public speaking
Practice recording before the actual recording

News prints or papers that review books

Spelling/Grammar perfection
Writing
Reading
Large Audience (i.e. The New York Times)
Staying on top of new releases to review

Provide something they don’t (i.e. video book review/discussion)
Stay on top of new releases to review before them
Build my audience large as well
A blog or a YouTube channel allows for more feedback or interaction from readers compared to newsprint or papers.

Amazon.ca

Large audience
They allow readers to rate books on a level of 1 to 5 They allow users to write their own reviews

a rating system of my own (I would highly recommend, I would recommend, I wouldn’t recommend, I would highly not recommend)

Goodreads app/website

They allow readers to rate books on a level of 1 to 5
They allow users to write their own reviews

a rating system of my own

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Lisa Kervin and Associates

For my clients who suffer from injury or mental health to go see lisa for Acupunture and in return, Lisa send patients that are in need of a therapist

Because I would be constantly sending her business, which would make her more money. She doesn’t have therapy there so she wouldn’t be a competitor

Doctors offices

To integrate their clientele with my business, to send me patients they feel have health issues or need to see a therapist

They don’t have enough time in the day to speak with patients for an hour. They would be able to redirect their patients to my business for better information

Live Fit Foods

To partner with them to help people eat healthier

Discounts would be available to me and my business employees

Private Therapy Animal Business

For their animals to come to stay with the patients to help decrease mental health triggers

Therapy animals have to volunteer their time

Bell

To help increase awareness of mental health matter and to do fundraisers with them

I would help promote their company and vice versa

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other psychology Business’s

Keeping their patients and getting a good base of clientele

Provide different services in one building to individuals

Private Gyms

They have monthly rates
Always have more people signing up

Have my personal trainers be educated in more than one area other than just working the muscles

Nutritionists

Having an online and in class forum

Provide deals and discounts

Parkwood

Providing services for free underneath OHIP

Have my employees be able to accommodate flexible hours and be able to relate more to the patients.. Tell their own story

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

walmart

supplies
connections

cheap
loyal

dollarama

Supplies
word of mouth

super low prices
loyal
lots of events

party City

supplies
connections
free ad on social media

convenient
link with manager
buying more product than competitor

Micheals

Supplies
fair deal
discounts

Providing lots Services which mean buying more product than competitor.

Loyal for life

Bring more Customers

Fleetway

Location
Better deal than regular customers

Mouth of words
Bring my customers to them
loyal

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

private contractor

Providing same services
Bigger service than Us

affordable
smaller, which means sure everything is betters

Factorys

providing same services
bigger, and better services
cheaper
more services than Us

affordable
more private
home services

Movies theater

kids friendly
good services
affordable

be cheaper
more private and personal
Provide Home services

macdonald

cheaper
good services
kids friendly
fast food services

home services
small and private
personal
customize party house

Wonderland

better
fun and kids friendly
bigger location

smaller and private
personal
customize party house as per demand by customer

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

manager

to bring the artists they’re managing to the studio.

My skills as a producer and engineer as well as my prices.

artists

Session work (vocals, guitar, etc) for their own projects or mine

My ability to pay attention to detail and push/motivate them.

investers

finances to help my business grow

Work ethic and consistancy, as well as marketing skills.

building manager

a clean, affordable and convenient location for my business.

Anyone who comes to the studio business has to follow the rules, (I.E., no smoking inside, no drugs, clean up after your self, and bills would be payed on time.)

videographer/graphic designers

in house graphics and videos

The uality of the product

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

other recording studios

marketing,/promotion, specializing in certain genres

work on different, but similar styles of music, beat their prices. If their prices are too low, keep them slightly higher.

Other Engineers

better equipment, more knowledge

Practice my skills as an engineer more, be more involved with the artists’ project, in hopes it will come out sounding better.

other beatmakers

Sub-genres of the style of music I don’t do too much of.

Be better at the styles of music I produce, as well, as try a hand at others.

other managers/labels

promoting artists, helping them with their decision making

Help to manage or have other artist who work there manage the artists coming to record at my business

other marketers/promoters

reeling in other artists/managers/ producers/etc

Learn more about marketing to help with the promotion of the studio, or bring other people on who can do the job for me.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Quality Towing

experience
tips
recommendations

free up some time
help each other

ohara towing

experience
recommendations

he will be getting out of the business
doesnt want a huge amount of work retiring

low price towing

service for my truck if i break down

saves time helps expand each others companies

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

charter house towing

towing and road side services

different area

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Yaymaker

arts and entertainment
on their website

– have them list my events on their page

Art Friends – Rachel Walker

Assistant

to have fun leading art helping

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Jesse Robertson – Keep it colourful Paint Night

Hosting Regular Events
Assistants
Mic – for class instructions
Proper Easels
Aprons
New Images –
Hosting LARGE groups of people

Smaller more intimate groups
Less about one image- more about freedom and creativity
More technical lessons

Kidspaintnights

working with kids

Paint-tastic Bye Ellie

Good High Quality Art Suplise

Teach them about materials and what they can use at a more affordable price point and how to make their materials last longer

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

animated cartoonists

it would be very cool if they could animate my comics or children’s stories.

my style is consistent and suitable for children. I’ve got good communication skills, I’m friendly and have a good work ethic.

sketch artists,

specifically artists who are good at drawing people. if someone wants me to draw a portrait for them I can refer them to this artist. in return that artist could refer pet portraits to me.

my style is colourful and imaginative. I can bring the pets personality into the painting. my work ethic is good and I produce high quality pieces with great attention to detail.

sculptors

To sell some of their small work along side mine. Potentially get them to make a sculpture of one of my characters to draw in customers a craft shows

I’m honest hard working and creative so I’m great to bounce ideas off of.

stained glass artists

It would be nice if I could sell a few of their smaller pieces along with my own during craft shows in exchange for a small cut of their profits.

I’m honest, organized and cheerful

crafters

again small works or accessories would be sold along side my artwork. it’d be super cool if they could somehow integrate some of my characters into their crafts. we could arrange some sort of deal or I could buy some of it outright and resell it…

my ideas are awesome and they would be making money.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other illustrators

it depends on the artist. some are masters of shading. some use the most beautiful lighting. some artists specialize in anatomy and are great with proportion.

I can develop a consistent style that highlights my strengths and doesn’t show my downfalls

wildlife artists,

These lucky artists have the ability to draw some beautiful animals and make it look almost like a photo. so much talent!!

Practice practice practice. be consistent in my style. use beautiful colours. play with lighting. experiment with my technique…

cartoonists,

Cartoonists can take a bad situation and make you laugh. they can show an entire story with only a couple of panels and simplistic line. they’re creative and out of the box thinkers.

don’t be afraid to run with my ideas. don’t sweat the small stuff. not everything has to be perfect. try to catch the good ideas when they find you.

Mass produced prints

big companies can afford to pay for a lot of prints on more expensive materials like canvas. these are usually larger and easy for the average person to afford. they’re also always available and are easily seen in stores.

make my own prints and package them nicely. I could also print some of my artwork onto things like t shirts and bags and stuff. that would be neat.

photographers

These guys are smart enough to operate a camera and artsy enough to apply the rule of thirds. they can quickly snap a pic of people, pets and wildlife which are the things that are most often asked for in a customer artwork. Photos are also easily reproduced so they can be sold more then once.

play with colour. use the unexpected colours for whatever I’m drawing. this makes it visually interesting and allows me to have some fun too. not everything has to be realistic. illustrators often omit details that don’t need to be there and can distract the viewer.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Heather Campbell

Work editing books

I am committed to the buy-local mentality
I have journalism training
She is familiar with my work

Studio 123

Work writing and editing content for the designs they create/their clients

I have worked with them before
My vision (for clear communications) aligns with theirs
I’m young, have a youthful approach like theirs

Laurentian Publishing

Work freelancing articles/doing marketing writing

I have journalism training
They know me/my work
I am flexible, youthful

Northern Ontario PR

To take on their old clients

I am willing to work with what they’ve already done
We’re both young, female entrepreneurs

Design du Plume

To help them with their copy editing and writing services

I am willing to work within their branding
I have formal training

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Jenny Lamother/other freelance writers

Friendly, personable writing
Networking

Formal training
Clean copy
Storytelling/”why” first approach
Interviewing process

Navigator Marketing

Corporate branding
Full breadth services

Focus on writing
Storytelling approach
Youthful/modern approach

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Wallack’s

Use space to offer one-off workshop on palette knife painting

I will emphasize certain products carried by the store during my workshop to encourage sales

Ideal Coffee

Use space to host workshop/painting party

I’ll draw a crowd in on a typically slow night and bring attention to their new liquor license.

Capital Home Staging and Design

lease my artwork to use in some of their staging and design work

I can provide a wide variety of styles and mediums.

Arts Network Ottawa

Partner to create a regular event where artists create in public. A public art making festival essentially.

I have a variety of connections within the arts community and can draw together a variety of different artists including musicians, actors, filmmakers, etc.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Canada Council Art Bank (Art Loan)

Great selection of pieces. Focus on government/corporate clients. Consultants on hand.

Focus on different clientele (interior designers, stagers, etc)
Can offer customized rentals for increased fee

Koyman Galleries (Art Consultation)

Consultants have large catalogue of artists and artworks on file

I can point clients in the direction of artists who are only selling wholesale – therefore, less expensive for client

Art Lending of Ottawa (Art loan, lease, buy)

Very organized approach to art buying, renting, leasing options
Huge selection of artist-members

I can offer a trade-in option as well.
I can better advertise to the public to make them aware of service.
Add an option for customer to contact artist directly for commission (charge referral fee for this service)

Paint Nite (Workshops)

Offers fun environment for attendees. One-off workshop. All supplies provided

I can offer something similar but from convenience of their own home.

Wild Pigments Art Studio

Flexible classes in terms of enrollment and choice of medium and subject. Student led learning with support from instructor

Similar flexibility, but offered in their home. Can be group or individual lessons

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Jacob Carter

Possible investment in exchange for a small ownership or percentage of company profits.

Eventually take over the landscaping business.

We are close friends, he has worked with me with rock breaking and at the wind farm for a year. He is one of the most dedicated persons i know.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

rollings blasting

quarry blasting and larger scale drilling and blasting operations.

They are qualified to use the product, but they mainly do bigger jobs. They own a few large drill rigs and need to keep them profitable.

fraser drill and blast

Large scale blasting operations and large scale civil projects.

they are also qualified to use the product but have an extremely large fleet of drill rigs that need to be kept profitable.

Muskoka drilling and blasting

small scale projects and medium size projects.

They do not serve Northern Ontario.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

KC’s nails and spa

The things I need from them are; their experience in doing nails, facials, and waxing.

They would want to be my partner because, my spa is more on the higher scale so they would have more customers that want cheaper prices but the same experience and quality of service.

Tip and Toe Medical Spa

The things I need from them are; their experience in doing laser, facials, botox, permeant makeup like eyebrows, lips etc and also eyelashes.

They would want to be my partner because, my spa has everything but if we combine our service we could have more clients.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

KC’s Nails and Spa

There strengths are; nails. They do different types of nails like; regular colour, gel, acrylic, bio gel, uv gel, shellac etc.

Theres not much that can differentiate my business from my competitor but the fact that we will have fully licensed people that have an aesthetics diploma from any college.

Tip and Toe Medical Spa

There strengths are; botox and permeant makeup.

Theres not much that can differentiate my business from my competitor but the fact that we will be great at everything.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Petwest

Advertise for me – have business cards and poster or brochure there. Be their go to suggestion for dog walker in area.

Previously worked there, they know that I am reliable and good at what I do.

Landshark Leashes

Be able to use and sell their products to my customers or from my website – buy a leash get a discount walk?

Connection from Petswest – I have tested their leashes before.

Adoption (Vic Humane) agency

Be their go to suggestion for dog walker.

I will do fundraising for them

Mckenzie Vet

Be their go to suggestion for dog walker

Try to do some part time work there/volunteer. I am friends with an employee there.

Thumbs up/Island dogs

Thumbs up: refer me to their part time clients or older dogs etc.
Island dogs is no longer operating but still getting calls – send them to me.

I have worked for them before and got referrals from them.
Know the girl personally.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Thumbs up

Dog trainer owner, strong social media game.

I do not do the big pack walk style walks.
Should take a training course.

/Partner #6 – Island Dogs

High up on Google/Yelp etc. Had good clientele bass.

I have met her and she is no longer operating. I will meet with her and get her to start funneling her old clients to me and the new ones who keep reaching out online.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Victoria Disability Resource Centre (Disability organizations)

-Advocating for my business
-Use of equipment if needed
-Testimony

They are not offering the same services, but it will help their clients

Art Gallery of Greater Victoria (other museums and cultural centres who have used my services)

-Advocating for my business
-Perhaps can write grants to use my services
-Testimony

They are not offering the same services, but it will help their clients

LGBTQ2+ organizations

-Advocating for my business
-Perhaps can write grants to use my services
-Testimony

They are not offering the same services, but it will help their clients

IBPOC organizations

-Advocating for my business
-Perhaps can write grants to use my services
-Testimony
-Could work with their consultants to have a more specialized learning

They are not offering the same services, but it will help their clients

Tech companies

-Money
-Perhaps work with them to develop new technologies

They are not offering the same services, but it will help their clients

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Rick Hansen Foundation

Best known company in BC

-They are just about disability and facility

Consulting firms specializing in queer or anti-oppression

Have been doing it for longer

–They are just about their specific areas

Accessibility consulting firms

Have been doing it for longer

-They are just about disability and facility

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Maple 3( maple water)

products and promotion from them

we already made a partnership as I previously worked for them and I am from Quebec as well

Plastic Ocean

I want them to promote my brand

because I am the first food truck to be waste free and I want to make arrangements to give out a percentage of my sales

Earth’s Own ( oats mylk company)

Get a better price for products and them to promote my business

Because I am a vibrant and energetic business that would be good to promote their brand. Also the fact I am vegan and the company is too.

E3Live Canada (food supplement)

Products at better prices and promoting my brand

I will be selling and promoting their products at the same time so it is worth it to do business with me as well.

Mitchell Farm

Fresh produce at better prices and them to eventually promote the food truck

Because I am a loyal customer and promote a sustainable lifestyle a to always buy local first. They also get to do big sales

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Bliss cafe

Selling organic and vegan food for my target market

I am a mobile business

Any food trucks (Dead Beatz for example) represent a form of competition as they’ll be parked at the same place than me in events/festivals

Selling their specialty

with the vibrant colour of my food truck, being waste free and also locally sourced

convenient stores

have lots of drinks for really cheap

I sell fresh and natural smoothies that are actually good for you instead of sugary drinks

Grocery store

selling as many food products and take out options

My smoothies are always fresh and not premade. PRomotes a few local businesses at the same time and way more healthy and most importantly without packaging

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

RaveReady

Has a long-standing audience, and in turn is a great way to gain sales leads and attention with potential consumers.

The hoods they carry are VASTLY limited (there are currently only 2 styles, differentiated simply by one being pink, and the second green).
They already have a demand for more hoods, but do keep an exclusive selection of products generally. I appreciate their ability to steer away from trends, and constantly keep a range of fresh, and exciting products.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

SpiritHoods®

Vegan focused demographic, and charitable proceeds to endangered animals.
Lead business in this niche.

Promoting the ethical, and legal fur trade of indigenous peoples.
Transparency surrounding the large issue of environmental impacts created due to the toxic materials used.
NO CULTURAL APPROPRIATION!!!
https://nativeappropriations.com/2011/07/oh-spirit-hoods.html

@KawaiiAtama (Etsy-based Artist.)

INCREDIBLE character design hoods.
The flexibility that is brought to the customer with clear instructions for ordering each hood, which she has created to allow easily customizable options, is unmatched (so far!); By allowing her customers to choose the optional half hood, pockets, buttons, etc, she has also given her customers a chance to save money, and potentially save herself fabric.
This is a beautifully executed strategy that was done simply by focusing on her consumers & handing people the option.

Custom design options, and being certain to go that extra step with sustainability and education.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

herb farmer

herbs to infuse for medicinal and flavourful purposes

we are in the same city, locals, and I doubt my competitors want to partner with them since they all operate at a much larger scale / use other means of flavouring

Zero-waste Emporium

bulk discounts on packaging, refill program, and advertising

again, we are both local companies. The other companies that sell toothpaste do it through their own storefront.

Silk Road Teas

to sell my toothpaste in their store with the other luxury bathroom items

I would use one of their teas to flavour the toothpaste, so we would be advertising for each other.

heart pharmacy

to sell my product

I hope they partner with all of my competitors, giving people the opportunity to purchase what looks the best to them, an ideal scenario for market research. Also, mine is the only one that is for sensitive teeth.

Self Heal Herbs

bulk discount on packaging, herbs for infusions

I am small and local, and do not already have my own storefront.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Nelson Naturals

Packaging, graphics, toothpaste flavour and consistency

mine has more effective ingredients, is for sensitive teeth, and uses infusions instead of essential oils to keep the ph balanced

Simple Remedies

They are based in herbalism, so the toothpaste is likely very effective. they have a storefront, consumer trust, and an established brand.

My toothpaste tastes and feels way better, I will be selling at multiple locations, offer samples, and focus on both the effect of the toothpaste on oral health, as well as bringing some joy to people while they brush their teeth.

Tom’s of Maine

Marketing, large scale production, natural ingredients

I am local, and the ingredients in my toothpaste are more effective. Additionally, it is possible to reuse, refill, or recycle the packaging of my toothpaste.

Lush

selling body products, the competition being with their tablets

their tablets are not delicious… I can offer travel sized containers that taste good when you need to brush on the go

Nezza Naturals

Selling naturally made products… not sure if they sell toothpaste or just toothpowder. (potential partner?)

the marketing is pretty feminized, and my toothpaste is very much intended to be marketed towards all genders

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

japanese shop

ingredients

regular purchasing

bloggers

review

their links on my web site

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

japanese restaurants

many menus

speed

fast food shop

cheap

quality, ingredients

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Photographers

Good photos for my clients

I can help promote their services online in exchange for their photography services.

Graphic Desingers

We can partner on projects where they handle the graphic design and branding and I take care of the social media marketing and strategy.

With combined services we can specialize in what we do best, but together appeal to a broader audience of potential customers who need more services than we offer as stand alone businesses.

Website Designers

To create beautiful websites for my clients who are in need of new websites.

With combined services we can specialize in what we do best, but together appeal to a broader audience of potential customers who need more services than we offer as stand alone businesses.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

UpWork.com

Displaying freelancer profiles whose services and prices vary.

They are freelancers, they do not have the professional appeal of an established business.

SeriouslyCreative.ca

Websites, graphic design, and social media packages that are clearly defined.

Their service offering is very broad and they seem to specialize in websites and graphic design. I will be offering social media services.

LYF Marketing

They market and cater strongly to Realtors. They offer photography, websites, graphic design, seo, etc., and have a large team of 10 people. Started off as a online magazine.

Remain niche in my offerings to stand apart of larger businesses like this that offer a big variety of services.

Meaningful Marketing

Improving SEO ranking. Outdated look and don’t share their pricing.

I do not plan to dabble in SEO marketing or websites at this point in time. I will remain niche and focus on social media marketing.

TakTik Consulting

Business planning, market research, product development. Outdated look and don’t share their pricing.

I do not plan to dabble in business planing, market research or product development. I will remain niche and focus on social media marketing. I will provide photos of myself, testimonials from my clients, and my prices and service offerings to be transparent and create a sense of comfort and connection with my potential clients who land on my website.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Inner Activist

For them to get to know the deck, maybe use it in their workshops if helpful!
Promote the deck through the newsletter, or a blog post.
To learn from them and maybe find a mentor through the connection or go to a workshop.

I would like to eventually give a small profit as a donation that is helpful.
I am a start-up and a learner!

Groupworks card deck

They have already given me a ton of market and content information and went on a call with me to answer questions!
I want them to put my deck on their social media, and perhaps website on the list of resources. I want their team to know about the deck.

I am a wholesome start-up doing something for a good cause.
My content works really well alongside theirs.

Hemma Yoga

To sell my deck in-store and promote it on social media and website!
Tell the teachers that work there about it and give them a discount.

I was a yoga teacher at the studio.
They are socially minded and I am too/the card deck is.

The wild unknown deck

Mentorship, conversation, meeting, hang out with the artist.
Support in figuring out how they got such a big following when kickstarting it.
Social media support/telling people about it.

I am also a self-starter, young woman, doing something for a cause and without much money to kick it off on the west coast.
haha luck I suppose, could easily be a competitor

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Alana Fairchild oracle decks

They have a lot of different decks that are simple and have intricate art pieces. Good at giving to the customer of the hippie woman spiritual lady.

Give to a slightly different demographic, one that wants to use this deck in order to also give, rather than just receive. Capacity builder + self-care tool.

Star child tarot

Imagery! Beautiful photoshopped images with lots of symbology and light and cleanness and dreaminess.

The branding may have a different energy. The lightwork deck could keep this dreaminess while the shadow work will have a heavier feeling perhaps.

Wild woman deck

Using archetypes of oneself and teaching the reader about them. Letting them identify with each of them as well!

Using a very unique framework other than archetypal psychology, the most popular for tarot and oracle decks.

Awake academy https://www.awakeacademy.org/all-courses/?v=7516fd43adaa

Making mindfulness for activists seem and become very standard and accessible.

Make it authentic! Go deep with the spirituality pieces in words and imagery (?). Give it soul all the way to the surface of the branding. Let it really breathe into itself xo.

Meggan Watterson

Having a big following, having a strong brand (all red), and many different revenue streams (card deck +++)

Mine will be less dreamy, again and have a font/brand that is unique and maybe black and white My teachings will hold the weight of the activist, the call for change within its opposite truth.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

business par

a grow mindset and open mindet
that can be there when I’m not

mindful hart working and truthe

MDT

mdt group

a partner to help them 2

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My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

non binery clothes store

ads

pargeting me in my brand too show it not just a business

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Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Robyn Lester

Pretty planters

Adding to their variety of art

Pot maker

Their pots

Provide a homemade touch combo

Instagram plant influencers

Shout outs and validation of my products

Local environment
Good quality plants and arrangements

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Rona

Accessible locations
cheap prices

high quality plants and arrangements
plant information
personalized options

Greenhouses

Variety of plants
Already known

high quality plants and arrangements
plant information
personalized options
Already potted

Terravelta

High quality plants
Small ones are already potted

Delivery option
Plant information
Tropical plants already potted

Boutique plant stores

High quality plants
Well known

Cheaper prices
Already potted plants
Plant information
Delivery options

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Medical Profesionals

Refferals

Information we offer and general concern for well being of medical patients

SmokeersNationWorld Wide (podcasters)

Advertisments

I am already partners with them and they would want free products and cross promotion with my other business

Local weed delivery companys

Refferal

Royalties on refferd consumers

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Smokea

They dont have many weed logos present

24/7 Live support and personal relationships with consumers

Brick and Moarter head

you can get your product immediately

we are open 24/7 with live support, subscription boxes, information and engaging with consumers

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Sustainability experts

– Collaborations on sustainable fashion
– Awareness raised about the benefits of secondhand

Local influencers and bloggers

– Help raising brand awareness
– Promotion
– Potential models

– Styling aspect
– Different styles/overall brand vibe

Local and online publications

– Raise brand awareness
– Promotion

Other local sustainable businesses

– Partnering in vendor markets
– Potential partnerships/promotions

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other local vintage shops

– Cultivating a brand style
– Engaging with customers
– Maintaining a consistent online message
–

– Talk more about the sustainability aspect of secondhand and share tips and ideas
– Different vibe/styles
– Have a blog
– Styling ideas

Large retail corporations getting into the resale game

– Reaching a larger audience
– Being on par with current trends
– Sourcing large amounts of product
– Staying consistent with overall brand

– Share information about sustainability
– Share styling ideas/videos (ie: how to wear ____)
– More intimate relationship with customers

Large secondhand corporations

– Cheap prices
– Tons of product

– Style already curated
– Less time spent digging/hunting
– Styling ideas

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Battery Supplier

Batteries

Nothing, they will sell to both

Foodora

Advertising to their customers.

Local business offering to create a product tailored specifically to their couriers needs.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Amego EV

Partnered with uber eats. Provides discount to their couriers.

Their bikes aren’t actually tailored to that use – its only a discount. I would build features into mine to make it functionally better for that use.

Emmo

Very popular in toronto. Have a physical storefront downtown.

More customization.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Circle K

A spot to wash cars at station

Will attract all types of car owners to my business

Klassy Klean Auto

Will send customers of their own to repair rims & do other services with me

Don’t provide services I carry

Rim & tire shops

Send me old rims to refinish

They sell rims while I maintain rims

Hot wheels & Greenlight

Scale cars to create a mini scale size world

Attraction to my business & I can just buy off the shelves at retailers

Partsource

Display promotion & business cards to attract car enthusiasts

They maintain cars mechanical properties while I maintain cosmetic properties

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Ricks Rim Repair

Getting customers

Customer w

Auto detailing services

Collection of customers

Service & pricing

Auto tinting kings

Machine cutting tint

They don’t lay the tint on professionally

Auto body shops

Location

Service & no bullshit

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Graphic Designer

I want them to use my photos on their products, such as hero cards.

I will promote them to my customers

Local News Stations

to use my photos in their news stories

As a new business I would offer my photos for free to get my name out.

Western Speedway

Free entrance to races/events

Use of my photos for marketing

Sports Organizations

To use my services for team photos/action photos, tournaments and games

Would offer discounted rates for multiple teams/services as well as referral codes for buying individual action shots

Wildlight Motor Sports Photography

To shadow them during a race and learn from them

I am a young and avid photographer looking to learn more.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Parents/Family of Athletes

They think their smartphones take photos just as good so they won’t buy photographs.

Show them the good quality and excellent marketing techniques.

Other sports photographers

more experience, existing clients

exceptional customer service, including follow up messages after purchase, maybe loyalty program for buying products in my first year? Also a student continuously learning my craft

local newspapers

more experience, more expensive equipment

more personalised and customer experience focused

School Photographers/Yearbook Teams

taking lots of photos

higher quality, more available images and services

Free/Cheap Team Photo Services

quick and cheap services

Better quality and customer service

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Loblaw, Sobeys, NoFrills, Superstore, Walmart

To buy from us.

Our Brand is highly interactive and is supported by our YouTube Channel.

Publications, bloggers, online experts

To promote our products

They will get discount codes, referral commissions and support our brand manifesto, vision and values

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

So Delicious (White Wave Foods)

Bigger market share, present almost everywhere
Strong supply chain

Branding (We are local)
1 to 1 relationship, a more direct relationship

Coconut Bliss (Adquired by Lochmead Dairy)

They have a good history
Distribute using Sysco to restaurants

Local sourced, we support our Nova Scotia province

Unilever (Breyers, Ben & Jerry’s, Magnum)

Marketing
Big company

Nestle (Häagen-Dazs)
Chapmans

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Echo

Nail technician with experience, tools, supplies & equipment needed.

Advertising. Networking. Compatibility.

Rebecca

Nail technician with experience.

Opportunity for growth & income.

Kelli

Nail technician with experience.

Opportunity for growth & income.

Daisy

Teachings. Experience. Advice. Collaboration.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other reiki practitioners

Experience.

Relaxation massage, nails. Other types of holistic healing.

Echo

Nails.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Forest School Association

Access/communication with people in their network – advertizing, webinars, workshops, keynotes

Strong relationships already. I support and strengthen their message, and offer additional perspectives

ERAFANS

Access/communication with people in their network – advertizing, webinars, workshops, keynotes

Strong relationships already. I support and strengthen their message, and offer additional perspectives

Cambium Sustainable

Access/communication with people in their network – advertizing, webinars, content development (membership scheme)

Strong relationships already. I support and strengthen their message, and offer additional perspectives

New England (Inside Outside, North Branch, BHHT)

Access/communication with people in their network – advertizing, webinars, workshops

Strong relationships already. I support and strengthen their message, and offer additional perspectives

CNAC

Access/communication with people in their network – advertizing, webinars, workshops

Strong relationships already. I support and strengthen their message, and offer additional perspectives

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Claire Warden

Early childhood, international recognition for broader nature-based movement

Focus on depth rather than breadth, and wider age range than early childhood. Focus on EE rather than education and child care sector

Rachel Larimore

Early childhood, national recognition for broader nature-based movement

Focus on depth rather than breadth, and wider age range than early childhood. Focus on EE rather than education and child care sector

Juliet Robertson

International recognized for outdoor learning, focus on curriculum connections

Focus on EE rather than education and child care sector

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Kania (designer brand)

Testimonials and statistics on how the software is helping their business

Our software is free and we have a close personal relationship with them

Egothentic (Streetwear brand)

testimonials from a streetwear brand so more streetwear brands are interested

easy client setup process straight from Shopify App Store

Gongshow

Testimonial from a sports-based brand
Gain more ChangeRoom users on our platform from their big audience of shoppers

Free tool on the store, it also the most features and very easy to use UI

Fashion Nova

A lot of traffic on their store can get a bunch of customers to sign up for ChangeRoom

Strong reputation on the Shopify Appstore, referrals from other Shopify stores.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Kiwi Sizing

strong reputation on Shopify( 5 stars)
really good customer support

Additional features (profiles for family and friends)
Lower pricing

True Fit

strong reputation with large clothing brands
a larger company, more funding

Target smaller Shopify brands, get on the Shopify app store before them
Have a more simple UI

Virtu Fit

Targeting larger brands
Received a ton of funding

Reach the Shopify app store before them

SMS Size Recommender

Currently on the Shopify AppStore
Free plan

Have better ratings and customer support

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Wholesalers

Supplies and materials at a reasonable price.

Brand recognization and our loyalty as a customer.

News and Business Outlets

A positive statement that attracts new customers.

Discounted price for service.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other big-name companies

Possibly a headstart, good marketing, constant results, and an excellent business plan.

Revision for our business plan, and giving an experience that excesses their expectations.

Businesses that have a cleaner on payroll.

The business only has to spend money on the worker, and usually supplies.

Provide a reasonable price for a better experience than trying to hire a worker for cleaning than our company.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

na

na

na

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

na

na

na

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Anytime Fitness Manotick

I currently subcontract out of their gym as a personal trainer, they allow me to use the office as my own.

I have a lot more educational background and business background than their current staff

Niki Oulette (Herbalist)

I want to refer clients to her that are looking for supplementation as I am very limited as to what I am allowed to suggest to clients

She is just launching and we have a good personal relationship. I will give her 5% of any client she refers to me.

Rekindle Ottawa

I want to get discounted sessions/free trials into their subscription boxes so that I can get more recognition and free advertising

They currently do not have anything fitness related in their baskets and I have had them email me back once but I am beginning to lose hope!

Physiotherapists or Chiropractors

To refer clients to if they are injured or showing signs of pain or discomfort
To recommend me to anyone who needs weight-loss as part of their recovery

I will continue getting education so I can out think my competition and be reputable
I will refer clientele there way

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

The Fitness Lab Manotick

-Group Classes
-Credibility

I offer one-on-one coaching so people do not need to worry about being in large groups
-Individualized nutrition and exercise advice- group classes do not work for everyone

Other personal Trainers

They have been doing it a lot longer and have the “look” associated with being a trainer

I have a strong basis in education and am looking to focus more on recovery than vanity
As I work out the look should even itself out

Online Trainers

Client recruitment

I want to actually physically go to peoples houses and help them, not necessarily only through zoom.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

graphic and web designers

work together so my copy looks great on the website

because I’m a serious professional and i have a web design background so i know about things looking great on the internet and i value their work, because they will make mine look better

other copywriters

i can ask them if i can take some work off of their hands for a decent price

they would partner with me because they have too much work they can’t do, and because i will share their name

business owners

clients, i want them to use my copy on their website

they want to choose me because i am talented, serious and good at what i do

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

other copywriters

they have more experience than me in the field

i need to narrow down my niche writing area so i stand out and i am the go to person in MY niche and gain experience.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bloggers/Influencers

Word of mouth broadcast my brand and website for their active readers and followers

Give out freebies for posting on their social media accounts

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Pretty little thing

Strong base, loyal followers, strong brand,

Appeal to customers who love roses the colour black and horoscopes etc

Amazon

Loyalty to customers
High quality and branding
Worldwide known for delivery almost every single product

Focus on women’s clothing style base lace pleather lace up bows etc

Honey

Girly outfits
Well established
High fan base

Adding rock n roll to my girly outfits a little bit of both if you will

Nasty Gal

Truly unique name and brand
Loyal fan base
Worldwide known

Focus on the rose flaming logo to differentiate and to stand out

Victoria’s Secret Pink

International well known
Loyal fan base
Focus on the colour Pink in branding

Focus on the opposite colour black in clothes and in branding
Focus on a small loyal group of customers

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Cassandra J.

I want Cassandra as my business partner with 50/50 split on the income our business generates and on decision making power.

Cosmetic Consultants was a business idea that we both came up with and we have always felt that we each possess skills that the other one lacks. We believe this forms a very strong partnership. For example, Cassandra has a backgrounders in digital communications. And I have a background in corporate law as well as having many years of experience in the cosmetic surgery industry in South Korea.

Dave T.

We would like Dave to assist us with the digital marketing aspect of our business (SEO, SEM, etc.) since we will only be advertising our services through word of mouth and online (at least in the beginning stages).

Dave has several years of marketing experience with major retail and food brands. He has recently started working on some marketing campaigns for a world renowned surgeon. I’ve explained my business idea to Dave and he believes he can help us scale our business.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Uninsured “Surgical Coordinators”

They are good at generating income since they are a cash only business and do not have any operating fees. They are also good at finding clients that are willing to pay for their services since they usually bring clients from Canada to South American countries for surgery. South America has many fantastic surgeons however, many Canadians find it difficult to find the right surgeon for them in one of those countries because of the language barrier and because there are so many options that it is difficult for them to pick a surgeon on their own. Therefore, I’ve met quite a few people who paid these “coordinators” to travel with them and arrange their surgery date, accommodations and flights for them.

These “coordinators” are not operating under a registered business and operate as a cash only business. They are not insured and receive referral fees from surgeons. My business will be different because we will be independent consultants and not receiving any commission from any surgeon in exchange for referring patients to them.

Cosmetic Surgeons

Cosmetic surgeons have been spending a considerable amount of money on digital marketing (specifically social media marketing). Since these surgeons are actual medical professionals, many would put more value into what they are saying as opposed to getting advice from a consultant.

Since the surgeons advertising their clinics will hardly be objective, I believe my business will stand out since we are independent consultants and unbiased.

RealSelf.com

Real Self has built an excellent online community of surgeons, reviewers and individuals interested in cosmetic surgery. It is completely free to become a member. A membership gives you access to reviews posted other members regarding their own experiences with specific surgeons. You can also post questions which are then answered by accredited cosmetic surgeons.

Although Real Self can be a great source of information, it is far from perfect. There are many fake reviews on that site which doctors have paid for in order to increase their ratings. There have also been instances of doctors burying the negative reviews of them (left by real patients) with fake reviews as well. My business will be entirely objective with thorough research applied to each client’s case.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Martello Alley

To display my work in their store

Unique style, targeted at a section of the market they don’t reach as yet

Open Studios

Run classes from their studio

Offer a skill-set not currently being taught in the area

Art Noise

Show in their gallery, represent their products

A solid artistic style, use of products in unconventional ways

Sherry Jefferies

Partner in advertising/ product development

Aligned goals; products do not clash but are separate

ReelOUT

Display works, advertise?

Mutual target market

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Shop_emilym

Drawing!
Social presence

stylistically, product line

Vanessa Martin

Working with people
Getting known
Heavy impasto

Different core function (display vs useables)

itsgeoffrey

consistent output
converting art to physical objects

content choice

Rhonda Evans

Running classes
Multiple media styles

Focusing on my strong styles
offering classes in my strengths

PoecileDesigns

Felting
Colour choice

completely different media and style

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Roof mart

Material

Very hard

Home depot

Material

Hard

Walmart

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Bay roofing

Renovation companies

Advertise and invest into it

To mucj

Not sure

Yea

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Uber Transport Services

Students need a viable means of getting to their internship and on time.

I think Uber would be a reliable source for the student to get to and from their local internships considering that many students are too young to drive or parents are not able to provide them with a car. I would introduce a tracking system via the WiseIntern app that allows the student and driver to record when the student is being picked up and dropped off to and from their destination. I think this would be an added feature for parents as it shows that we are considering the students safety.

Uber Transport might be incentivized by partnering with WiseIntern since more students means that there are a lot more people using the service and offering ride-share. Our goal would be to cover this program through sponsorships from other partners and the government so it is offered to the student for free or at a reduced cost which can be paid through the employer.

GOVERNMENT – CRA

In order to grow this program to the level which we envision it to become, we would need to branch with the government to receive funding support and greater facilitation.

Offering parents/families a way to get their high school teens into simulated internships beginning at the age of 15 not only helps increase participation and graduation rates but it helps show that we support students with their career objectives. The WiseIntern app allows students to complete surveys and tests that then matches them with interested employers and the portal also encourages them to easily reach out to professionals and seek mentorship. Since so many students feel confusion or a lack of sense of direction when it comes to selecting a career, we think this would be a great service-based solution.

SCHOOL BOARD

The ability to make this program a requirement for high school students in order to help them earn adequate work experience would be a true mission for our company as we feel it would really lead to many positive attributions for the student, the employer and the greater economic society. We intend to reach out to the school boards and write a request for proposal in order to gain consideration for this. We would seek permission from Canadian and US school boards in order to make this transition.

I think the best incentive would be that we are attempting to decrease unemployment rates by allowing more young people to start working and contributing their part to the economy. Even with sponsorships and government support, we strongly believe in the power that this program has to reduce dropout rates, crime rates, increase student satisfaction at the high school level, help out busy parents and families, and increase overall GDP.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

The Intern Group – founded in London

– they offer international internships which seem appealing to many students including myself as I personally also had the opportunity to do this – WiseIntern seeks to provide local internships

– they have done a good job with making their website dynamic and appealing and have a host of services for students

– my app and platform will be similar to a job platform but one that specifically matches high school students to professionals that wish to participate in allowing the student to shadow and assist them with their daily job during their summer time-off
– there are other countries offering similar internship programs for students including Canada and the US but they do not specifically target high school students between the ages 15-18
– Some other features that set WiseIntern apart from its potential competitors are: they offer strictly local internships for students and transportation for the student through partnership companies for convenience, they offer a matching system through a survey to both the student and the professional who wishes to participate and are also partnered with our company, there is an opportunity to turn this into a project-based internship at the academic level depending on the institution, the government and school boards will be consulted for interests in supporting this program more closely, sponsorship will be allowed to help with the costs of promoting this platform to larger focus groups, it is the only one of its kind to offer a matching system through an app or online web platform
– We will offer visual internships while covid is on

Global Experiences

international internships

– my app and platform will be similar to a job platform but one that specifically matches high school students to professionals that wish to participate in allowing the student to shadow and assist them with their daily job during their summer time-off
– there are other countries offering similar internship programs for students including Canada and the US but they do not specifically target high school students between the ages 15-18
– Some other features that set WiseIntern apart from its potential competitors are: they offer strictly local internships for students and transportation for the student through partnership companies for convenience, they offer a matching system through a survey to both the student and the professional who wishes to participate and are also partnered with our company, there is an opportunity to turn this into a project-based internship at the academic level depending on the institution, the government and school boards will be consulted for interests in supporting this program more closely, sponsorship will be allowed to help with the costs of promoting this platform to larger focus groups, it is the only one of its kind to offer a matching system through an app or online web platform- We will offer visual internships while covid is on

MICROSOFT HIGH SCHOOL PROGRAM

https://careers.microsoft.com/students/us/en/ushighschoolprogram
– allows students to delve further into computer science and programming.
-focus on STEM (science, technology, engineering, and math), this summer internship is perfect for high school students interested in pursuing a degree in a STEM-related field.
-Students have the opportunity to gain on-the-job experience completing challenging yet achievable STEM projects.

– it is only available to a select number of students
– not available in canada
– only covers STEM related- fields
– my program WiseIntern is more inclusive and broad

The Met Summer High School Internship

The Metropolitan Museum of Art offers paid summer internship opportunities for rising juniors and seniors who either reside in or attend high school or home school in New York, New Jersey, or Connecticut. During this program, students can connect with professionals in the world of the artistic, museum-related, and other creative work. Students are paid a stipend while networking with other students and gaining professional skills.

– scholarships are offered for select students and do not allow this program to be as inclusive as WiseIntern
– it is exclusively for US based students and does not also consider Canadian students
– there is an acceptance system whereas WiseIntern allows involvement from all mature students

Computer Science Summer Institute (CSSI) at Google

High school students often wonder if they can get involved in a summer internship at Google. While Google only offers internship positions in various fields like business, engineering, and technology to undergraduate and graduate students, CSSI has a summer program at Google open to high school seniors entering a four-year undergraduate program. Students must be intending to major in computer science, computer engineering, software engineering, or a related area department. While at the program, students will have the opportunity to learn more about computer science and interact with Google professionals.

– despite its reputation, this is also a selection based program, whereas WiseIntern aims at a providing all students with an equal opportunity to participate
– enrolment is based on a personality survey

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bloggers/Influencers

I want them to advertise my product across their platforms.

My story and bonuses (gift basket, discount codes?)

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Natura Apotheca

Branding

A different type of branding, catered towards another market.

Kalaya

Marketing

Market the benefits of terpenes.

Saje

Branding

Offer lower, more competitive prices

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Ottawa Valley vegan

Referrals

I have unique aptizer and the dipping sauce is amazing, I’m 100% sure well make plenty of sales

Sambuza village

Advertisements, they been open for a decade now.. I would like to leave my business cards there

We have similar dish, theirs is well known around the world – Sambuza .

Ottawa vegan Market

Clients who are looking for high demand spicy apatizer

They seem humble and very welcoming.

Vegan bowls Ottawa

Genuine friendship that way we can brainstorm new ideas for our own business

We both serve plant base products and were both at the beginning of our busniess journey.

M F Food Mart

I would like to get some tips on how to get customers to come back

I know the owners wife there, my mother has been a client since i can remember.. they would give me honest tips on how to keep my clients satisfied.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Ottawa organic farmers market

Their well known for their fresh produces cheap products

By selling lasting fruits and whole foods products

Byward fruit market

Very good Location, in the heart of downtown Ottawa, their known for their loyal clientele

Keepimg my business alive for as long as possible so I can have the best clients

Mean street farmers market

Not sure

Selling fresh and delicious whole foods for decent prices especially our traditional dish organic golden bagya

Farmboy

Having quality pure produces product , they are a large corporate company .

Having high quality fresh produces products as well as whole foods .

Parkdale market

They are known for their beautiful flowers

Selling high demand fresh organic snacks on the go

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

E-Commerce Site

A secure platform to perform sales on.

Chances are they are more of a resource I guess? They would let me sell there over others because of an exclusivity to the types of items there, such as ETSY is for home made items.

Influencers

To promote my work

The comfort and style and quality of my garments over other pieces.

Related blogs, sizing apps, etc

Confirmation of quality and sustainability.
Respected opinion to the public.

Quality and style that sets itself apart.

Other designers or makers or influencers – Colabs

To cross market our works.

Being in a similar market and having similar values but different enough style that we aren’t competitors. Other ethical brands (maybe a basics brand that wants to pair with my creative pieces)

Factories

Deadstock fabrics

Getting money for material that they would otherwise throw out.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Rosery Apparel

Generating interest via YouTube.
Having a solid style.
Staying on top of product development.
Size inclusivity.
Pattern making.
Sustainability/Thrift
Unique/Limited Run

Going a different style route.
Higher quality finishing.
Unique detail orientation.

Modcloth
Mama loves you
Lirika Matoshi
The Fairies Pyjamas

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

food bloggers

reviews of products/promotion

referral rates

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

big fat burrito

variety, reliable product, service speed

product variety, available hours

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Designers

to further understand what they need from retailers

I want to focus on their story as a brand and as a person.

Michelleforgood (Insta Influencer)

Cross promotion through blog posts, account takeovers, or collaborations.

we share the same values regarding ethics

Jessica Oakes

To continue to use her fashion and ethics expertise to help shape my brand and company

Because we have built a relationship.

Candace Mtay

cross promotion and better education on a sustainable lifestyle

brand boosting and value sharing.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

New Classics

offering a wide selection of clothing, and website design

better product descriptions and more organized user experience.

Zeekit/ASOS partnership

using AI to help people virtually try on clothes

get something more tangible to market more quickly thats more customer focused

Azura Bay

body positivity

offering a wider selection of garments outside of underwear and pajamas

Arc Apparel

they have a very consistent brand and messaging.

remaining strictly ecommerce for sustainability over time and low overhead.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Clothes Manufactures

I want them to give me discounts on their clothes when I buy it in bulk.

Because I’ll advertise their products and recommend them to people.

Clothing Stylist

I want them to style my clients.
I want them to refer me to their clients.
Network together.

I will recommend them and they can refer me to their clients 5% of the profit.

You tubers/bloggers

I will give them my clothes etc and they can write a review about my product and service.

I will give them the items for free and add there review/video link to my page.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Alibaba clothes manufacture

They can lower the cost for me, it’s convenience. Branding recognition.

My products can be tailored to my clients/customers needs and wants.

Other clothing boutique

More expensive, existing customers and network.

I will work with them to ensure mentor ship, fill eachother on new information, and ensure to give 100% customer service at all times.

Sirens

Constant flow of customer and advertising. Sending text to phone on sales.

I can have a more exclusive welcome vibe, so the place will be smaller and everyone can feel valued and etc.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Alaina’s Website

Sell my stickers.

I can give them a very low price on the stickers, I am local to them.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Paloma the Peach

Marketing, have own website, social media presence.

My personality on social media, different products.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Aiza Teddy Bear Foundation

Artesia to donate 8-10% of the annual net profit for year 2020-2021 (Including samples distribution in projects),
Aiza Teddybear Foundation to send Artesia updates on their progress and how the donated money will be allocated,
Both Artesia and Aiza Teddybear Foundation to link the other website on theirs, have a little description and invite people to check it out,
Both Artesia and Aiza Teddybear Foundation to highlight each others brand/organization on SM at least once a month,
The possibility of the re-negotiation and renewal of agreement in the following years,

Support same values
local artist
small business
women entrepreneur

Toronto Artesian Market (Small Markets)

Advertise my products to local artists and small businesses supporters

They can pick me and my competitors by my plus is that I am a local artist, founder is designer, woman entrepreneur

Influencers

Advertise my products to local artists and small businesses supporters

High quality products
Will give them a percentage from the sales

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

1)Do prints of their paintings (Etsy): Mint and Jolie: https://www.etsy.com/ca/shop/MintandJolie?ref=simple-shop-header-name&listing_id=747672867&section_id=26852473 Goodvibes Only (This is more commercial but I can do it in style; I like their style and vibes tho: https://www.etsy.com/ca/shop/GoodVibeDesignStore?ref=simple-shop-header-name&listing_id=798041442 Senay Studio: https://www.etsy.com/ca/shop/SenayStudio?ref=simple-shop-header-name&listing_id=218090221 (Prints + products)

Already well known

Quality
Providing several sizing

2)Sell similar products: A) Society6 B) Redbubble

Supporting artists
Quality

Designer is founder
local artist
Message behind my brand

3)Sell similar products but focus on style and fashion: Burga: https://www.burga.com

Price + Quality

Designer is founder
local artist
Message behind my brand

4)Brands that has message behind it: Swell: https://www.swell.com/shop/swell/?gclsrc=aw.ds&&gclid=Cj0KCQjwy8f6BRC7ARIsAPIXOjjjyahvSXGb6bm2Y8_bvECsmU4QpeJ_YmM4nhAwDFZPNMxXoit0jkYaApcHEALw_wcB WearFranc: https://wearfranc.com/pages/about-us

Message behind the brand + impact they do

Post purchase program
Future NGO partnership
Local artist

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

K.23
SGM
Musician Power

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Cover Art Matters

Lots of high quality art for very cheap prices

– personalized and strategic

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Reputable Local Coffee Supplier

-Fresh roasted coffee and espresso beans

-We will highlight their brand in our shop

Canadian Tea Supplier

-Interesting classic and exotic tea selection

-We will highlight their brand in our shop

Local Farm Meat Supplier

-Locally and ethically raised meats

-We will highlight their brand in our shop

Local Farm Egg Supplier

-Locally and ethically raised eggs

-We will highlight their brand in our shop

Union Bay Historical Society

-To showcase their historical photos and exhibits in my coffee shop

-We will collect donations for the Historical Society

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Local Pub

-Large portions of food you have to wait for
-Emphasis on alcohol

-Quick grab and go option instead of having to wait for your meal.
-No alcohol ever, family friendly.

Local gas station

-Cheap affordable coffee
-Grab and go food

-Our coffee will be significantly higher quality
-Our food will be higher quality and taste better

Local organic grocery store

-Selling nice organic produce and coffee

-You have to wait in a long grocery line to order your drink
-You have to wait until the grocery line is gone before they make your drink

Closest north coffee shop

-Making nice coffee and food
-Freshly roasted beans in house

-We are over 10 km away from them (more local)
-We will have the best locally roasted coffee

Closest south coffee shop

-Making nice coffee and food
-Freshly baked bread in house

-We are over 15 km away from them (more local)
-All of our meats and baking will be baked in house

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bob’s Red Mill

I want this – Testing Testing Testing

They want to partner with me instead because…

Partner 4 test

Test 4

Test 4

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Competitor 1

test 1

test1

competitor 5

test 5

test 5

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

The 519 Community Centre

Cross-promotion of each others events
Potential use of their space for in-person events or meetings

We offer different types of service
Offering promotions to their clients
Promoting the partnership on our website and/or social media communications
Have them on our eventual podcast

LGBTQ+ Advocacy Organizations

Promote our services to their members and audience

Promotion of partnership
Promoting their activities to our clients when applicable
Have them on our eventual podcast

Schools

Share our services with their students

Reduced price for services to fit their budget

Counsellors and therapists

Accept informal referrals from us
Promote our services to their clients

5% fee to go to them if they refer someone to our services
Promotion of their partnership with us
Podcast feature

Hospital programs/day hospital

Promote our services to their patients when applicable

Public thanks
Promotion of relationship
Exclusive discount for their clients
Podcast feature

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Rainbow Health Ontario

Course creation for medical professionals
Trans issues and awareness
Medical credibility

Focus on a larger scope than Toronto/Ontario
Educate regular citizens vs. medical professionals
Patient empowerment vs. teaching the professional community
Learn about queer issues in a professional capacity for my own knowledge to help the business
Make services fast and accessible

Mental Health Retailers

More experience in the space
More experience making and selling products
Established customer base

Make products unique from other businesses’
Tailor products and services specifically to my demographic
Superior customer service/experience

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Koda Collective

Extra marketing, exposure and additional sales stream.

Approachable, quality, less established (competitor wouldn’t need to do this for more exposure)

Three Birds Nest

Extra marketing, exposure and additional sales stream

Established relationship, previous client, approachable, quality, less established (competitor wouldn’t need to do this for more exposure)

Craftadian Market

Extra marketing, exposure and means to achieve more sales

Approachable, quality, less established (competitor wouldn’t need to do this for more exposure)

Betz Ang

Extra word of mouth influencer marketing, means to achieve more sales, tracked sales through promo codes

Approachable, quality, feminine, less established (competitor wouldn’t need to do this for more exposure)

Lindsay Nemeth Photography

Content creation for social media, exposure, lifestyle shots

Established relationship, flexibility, same vision

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Stock and Barrel Co.

Marketing, strong following, youtube videos, consistent content creation

They are Only male focused, hardly anything that is more feminine or that I would use. Price points are similar with USD

Janessa Leone

Marketing, high fashion look, established marketing and following

I Look more approachable, lower price point, focus on durability rather and fashion, more one on one feeling with client.

Little King Goods

Marketing, strong following, youtube videos, consistent content creation

They are, Only male focused, hardly anything that is more feminine or that I would use, I have lower price point (bags are about double my price).

Solid Leather

Marketing strong, strong SEO, established sales with positive reviews, YouTube Videos and content creation

they are Only male focused, only sell belts

Brave Lather

Marketing, established following, high output for production

My designs are higher quality and are made at one site, they outsource to multiple crafters

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Misfit Diamonds

Unique diamonds

They like working with small jewellers who uphold their brand ideals.

JW Findings

Gold and Silver
Melee Diamonds

They will sell to whomever buys from them

Olivia Van Dyke

Photography / exposure

Will trade for custom jewellery

Bloggers

Exposure

Will trade unique product for exposure.
No one else will have what they get.

Gems Collection by AM.K

Gemstones with full transparency from mine-stonecutter-me

I am willing to pay extra for ethical product where my competitors are looking for the lowest cost option for their mass produced products

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Mejuri

Mass production of low cost fine jewellery

Unlike Mejuri, my business focuses on personalized, one of a kind jewellery, specifically tailored to the individual client.

Jake Grant

Jake has been the goldsmith in my community for a long time. He has an established presence and client base. (Honestly though, Jake is a really great guy and has been very helpful to me.)

Different style of jewellery. I am more personable than Jake. Younger clientele will feel more comfortable coming to me.

People’s Diamonds

Inexpensive, mass produced jewellery

Personalized pieces, exceptional customer service, option to upcycle unworn jewellery

Birks

Exceptional quality in all categories

Earthier designs, lower price point, less focus on traditional methods

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

bloggers

promotion

personality

microphone companies

tech and promotion

I don’t know

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

melissa cross

advertising

everything

vokill

production

holistic approach

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Nutritionists and healthy eating bloggers

For them to share my product on their social media, use it in their recipes and recommend it to their customer base.

Personal relationships I’ll form. Freshest ingredients. Brand reputation.

Local grocers

For them to sell my product.

I always deliver fresh so I have the longest shelf life. I also offer private branding which increases their brand value.

Local chefs

For them to feature my greens/name on their menu

Competitive pricing, fresh cut greens. Prompt delivery.

Salad dressing company

For them to showcase my greens on their page and offer recipes.

I have a stronger brand and an audience that will see their dressing.

Vegan Blogger

Highlight my greens as a way to add flavour and nutrients to a plant based diets.

They’re sometimes overlooked. I will make them feel valued.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Shoot Boss

Restaurant Sales

Targeting more home delivery/grocery sales.

Gold Farm

Showing their farm behind the scenes, getting big accounts

Making my greens more accessible to the everyday consumer

Eastern Woodlands

Farmer’s market scene

Build a better booth and have a wider range of products at market.

Microgreens Express

Online marketing

A more grassroots, market approach.

Grocery stores

Pricing/shelf presence

Way fresher ingredients.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bloggers/vloggers

Example of a busy young professional incorporating the product into their life

Exclusive offers for their followers

Organic grocery stores: Nesters, WholeFoods, Urban Fare

Retail shelf space, advertise/brand awareness where so many people within my target market already shop

I would give their consumers an option to grow/get the specific fruit and veg they can’t get in store, through an ethical and sustainable way

Schools, young and university level

Promote product through education and making an impact

Teach children where their food comes from, the future and what technology can do to help solve our problems

Home improvement stores

Shelf space and promotion

providing customers with another installation they can add to their homes

Community Centres

Exposure of product to the general public

Great way to interact with the community, show them leading tech and research and start a conversation around innovation and sustainability

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

AeroGarden

Cheap, simple, already established infrastructure and brand

LOCAL, more design based with higher quality materials, rare plant focus

Back to the roots

Cute marketing, easy aquaponic incorporation (I haven’t figured that technical part out yet)

Can grow than more than just microgreens

GARDYN

Relatively cheap with larger output

Kind of ugly (no design), focus on “normal” plants

Regular farmers

Large-scale, established farmers. Convenient, already sold at grocery stores and known as a source of food

Emphasize quality and no pesticides, conveneience in your own home

hydroponic stores

DIY, very knowledgable people

Very niche – only people who are super into it and have a lot of time will build their own system. Often bare bones with no design element. Can make it easier and nicer looking

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Small cosmetic business owners in Durham

To expand on our inventory,

I am easier to get in contact with than any other higher brand they would try to reach,

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Sephora

Having the up most products and variety

Having less inventory for cheaper prices

Mac

Known for their brand products with a huge variety of makeup

Less inventory

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Food bloggers

Support and promotion

I’m a retail space/ restaurant and they are a blogging platform

Boutique grocery stores

Shelf space

They can’t source my product elsewhere and will get more traffic through their doors

Other non-profits working towards Black food Sovereignty

To share and reinforce messages about food injustice

Aid organization ideally shouldn’t be competing if fighting towards a common goal

Black owned businesses

Mutual support and promotion

Crossing over into different sectors and not partnering with people who do the exact same thing as me

Curious foodies

Their attention and curiosity to lead them to be more likely to order things from my business

They lose nothing in exploring something new and unique

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Restaurants

Customer retention

Always keeping things fresh and unique

Small owned African grocery stores

Having a bit of everything but only from certain regions of Africa

I want to emphasize customer service

Wholesaler

Large quantities and large reach

Marketing the small-batch quality assurance well

Artisan chocolate makers

Consistent production and brick and mortar establishment connections

Offering unique products and focusing on the core values of my business

Food bloggers

Reach an audience and keeping an audience

I have to figure out how to better connect and maintain engagement between specials/ pop-ups etc…

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

South Asian Facebook Groups

Promote my product
Post a review on the product

we will be helping their members get a products at a discounted price

Vegan Food Blogger

Promote products as their are plant based and healthy

Their followers are constantly looking for cost effective and healthy options.
We will provide discount codes and coupons through them

South Asian Communities

More products consumption

Providing discounts and becoming a sponsor for their events

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

South Asian distributors

Been in business for many areas
Already have built relations with manufacturers
Due to bulk volume save in shipping costs

Quality products
Handling everything( from manufacturer to consumer- will help save costs)
More healthy products
Have products which the users have been using already

Brands( Deep, haldiram, surati)

Presence in market all over canada and USA
have their manufacturing units in canada and USA

Our manufacturers are looking to expand business
Their brands are known for quality all over south Asia and people here crave for it

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Refuge Cove General Store

sell my products on their shelves to the boaters

We’re not crossing sections, as they don’t produce their own food and I don’t sell groceries.

The Gorge restaurant & store

Sell my goods (desserts for restaurant+basic items store)

They lack a pastry chef for the summer seasons and don’t have capacity. I have higher skills than the Sunflower foodtruck folks. Their customers would buy fresh cakes gladly.

Squirrel Cove

Sell my pastries + bread to locals

They want to attract more clients

Yacht clubs (Seattle + Vancouver) in Cortes bay

Cooperation with relationships with boaters
My menu/ordering & delivery service info
Informing them about my existence
Personal honest recommendation

I can make sure they have fresh things at their boat without having to hitchhike somewhere every day
My quality of baking
Experience – if floating, connecting to that old tradition of Bill

Airbnb+BNB rentals

Cooperation with relationships with ferry tourists
My menu/ordering & delivery service info + discount
Personal honest recommendation

I’d be the first to start cooperation I think
Easy service to their doorstep & order w. delivery option
Offering experience of a treat + higher advanced baked goods than basic that the BNB host can make on their own

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Cortes Natural Food Coop bakery

high quality French pastries from well sourced ingredients + strong loyal customer base

Refrigerated pastries + delicate desserts
Bread for more down-to-earth folks
Access to the boating communities
Strong marketing + ordering
Having afternoon fresh bread + little sweet things
Chocolates
Dinner out items?

Sunflower foodtruck

Targeting at the humble locals
Strong communication through soc.media
Frozen meals in the Gorge + fast access
Location (Gorge square?)

Go more upscale
Clear menu style, not all over the place
Dinners?

Refuge Cove Restaurant & Bakery café

Simple fast food
Amazing view (seats)
Attractive location
Summer holiday location
Loyal returning customers

Better healthy offer
Go local (seafood)
Bread
Desserts & cakes
Communication + marketing + orders + web

Nancy’s bakery Lund

Renown bakery name and good reviews online
Location convenience for boaters on the marina boat access
Café spot to stop by on a summer day

Better quality baking
Fresh & classy
Strong communication on quality & sourcing

Farmer markets

Location & event feel for customers
Easy access + direct contact

Better quality baking, having fun offer throughout the day not just morning
Savoury fun food + refrigerated desserts

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Restaurants

Visibility

Community and have more people trying my seasonings

Small/speciality stores

– Shelf space
– Stockists

– The partnership would be beneficial

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Cha’s

– Market saturation
-Variety of products
-Organic/ethical sourcing

– Focus on flavour
– Focus on branding/marketing
– Focus on brand presence
– Focus on customer base/community/customer loyalty

McKormick
Clubhouse

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

RV Sales Advertising

Monthly Advertising Fee

I am advertising their company while customers are at my facility

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Apple Storage

Franchise – well known

Better outdoor storage

Squirrel Storage

Good location

Better pricing for outdoor storage

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Broke Man Records

Producing Experience, locations/connections, Funding, and resource sharing

Old friend and company I used to work for

News Knowledge Media

Collaboration, Director of Photography

friend, different style of production (commercial vs creative)

Black Burro Productions

Music production, assistant editor

friend, would not be a competitor as he is in a different area/market and unable to do most work due to health

TruView Production

cameraman, gear, resource sharing

friend, worked with BMR for many years together

Jon Heffernan

Corporate style, camera man

Worked with him on a halloween video, nice guy!

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

LC Productions

Corporate high production value (better equipment and editing skills

My work is based on creativity and I can find other people to fill in the blanks

Take5Digital

Super High production value, full-service workhouse, staff, the best equipment, and way more experience

more affordable and personable

Miko Productions

People-based commercial style, higher production value, motion graphics

more affordable, musically influenced

BizBio Creative

Corporate videos and titles

More creative

Brick House Productions

End-to-end production house, UI design, Audio experience

more personable and affordable

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Robbie’s Sausage

Exclusive deals on meat

They love collaborating with local food makers who can use their products

Grand Cantina

Kitchen space

While they do sell tacos, they have not ventured into the breakfast space since opening

Little foot foods

Kitchen space and perogies for new idea

Little foot foods has a habit of turning their space into a communal kitchen

Papa D’s

Hot sauce deal

While Jeff makes hot sauce, he prefers to stay in the hot sauce realm but loves experimenting with new ideas

CO-op Cafe

Culinary space

Kitchen focuses on showing off food from other businesses

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

McDonalds

Cheap, fast, and easy breakfast options

Mcdonalds is known for not being the best quality. We can beat them on quality

Tim Hortons

Easy and cheap breakfast options for almost any diet

We cater to almost every diet, but do so with local, quality, ingredients

Twisted Apron

Creating delicious breakfast and brunch food

While this is great food, it’s a sit down restaurant that has bulky takeout that can’t be eaten on the go. We can make takeout slim and filing whereever you eat it

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Farmers Market

Place to sell my goods, free advertising, gaining standing and a reputation int he community

I’m young, bringing a new energy to the Nova Scotian landscape. Make artful and unique products.

Food Box

Free Advertising. Use my recipes.

They already work with me.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Wild Chef

strong standing in the community, owns land and infrastructure

His Is very male centric and expensive.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Etsy sellers

Their products and for my clients to get discounts

Because the unique and spiritual approach to my work.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Felix

Their Knowledge, Experience, Perspective and Ideas

We can build together and we have a similar goal.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

The Nooks (gastown)

Sell in their store

Everything is handmade in Vancouver sourced from Vancouver second-hand materials. Completely sustainable.

Fortiv

– brand awareness
– i would embroider on their garments

– i do everything by hand
– based out of same city
– both make everything one-of-a-kind
– similar aesthetic = similar target markets

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Sellers on Etsy

– Low prices ($25-40, sometimes free shipping)
– established storefronts (customer reviews, etc). notoriety
– security of shopping through etsy

– not establised as “businesses”
– are not sustainable business

Hi Julez

– sustainable, second-hand materials
– established in the Vancouver landscape
– sustainable dying, etc.

– poor website flow
– doesn’t seem to do embroidery anymore

Made Trade

– well established
– broad assortment of goods
– amazing website
– made trade magazine

– not as sustainable/transparent as they claim to be
– doesn’t promote magazine/articles on main website

L/L Supply

– notoriety (jillian harris promoted)
– nice website
– sustainable apparel, sometimes embroidered

– site is down between seasonal collections
– “journal” doesn’t seem to offer much substance

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

LES Studio

Clients; booking in for multiple workshops over a 1 year period

Small Business focused, lived experience and personal connection

Kabo

Opportunity to share, teach and educate

Small Business focused, lived experience and personal connection

Shape Shope

Opportunity to teach, share and educate

Small Business focused, lived experience and personal connection

Canadian Blood Services

Clients; booking in for multiple workshops over a 1 year period

Small Business focused, lived experience and personal connection.
Teaching from perspective of someone who wishes to donate blood but had terrible experience.

Individual

Visits to my website, downloadable resources and booking/attending webinars

Small Business focused, lived experience and personal connection.
Accessible and Financially accessible.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

The 519

Been in the business longer, bigger org and name is more well known

Competitive prices, 1-1 connection, guaranteed lived experience,

Egale

Been in the business longer, bigger org and name is more well known

Competitive prices, 1-1 connection, guaranteed lived experience.
Not a big corporation and so interests are actually laid into the community.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Etsy

Sell products on their platform (online)

Showcasing and carrying of actual product, advertising opportunities, a part of my selling channels

Facebook Marketplace

Sell products on their platform (online)

Showcasing and carrying of actual product, advertising opportunities, a part of my selling channels

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Aliexpress

Product available direct to consumers for purchase, any one in the world can buy it, know online platform

Already known by consumers, large corporations, endless money for ads etc.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Love2Play Training

Mentorship [check] To shadow some training
Continued advice [check]

The +R trainers in this area mostly inter-refer, as there is lots of work and they are friendly and slightly niched down.

Paw and Order

Mentorship [check] Shadow some training
Training referrals

The +R trainers in this area mostly inter-refer, as there is lots of work and they are friendly and slightly niched down.

Absolute Dog

More awesome sauce!!!
Continued geeky pro dog education.

I am a PDT and Pro Dog Partner

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

The Spotted Ear

+R compassionate training
Vet tech so medical advice, as well as the effects of physiology on behavior (very important in dogs)

I am a PDT which although we are +R trainers, we also strategically apply clever “games” with the reinforcement to alter the dogs default behaviors through the magic of neuroplasticity.

Kada Gackle

Not sure, doesn’t train yet? That I am aware of.
But is in theory finishing KPA soon which is a highly regarded +R / clicker training institution.

I am a PDT which although we are +R trainers, we also strategically apply clever “games” with the reinforcement to alter the dogs default behaviors through the magic of neuroplasticity.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Lindsay Lewis Sleep Consultant

-Referrals from her sleep clients looking for family support

– We have the same customer but solving different needs

Strongest Families

– providing support to their clients after their programs

– We can offer more personalized support to families

Family SOS

– Referrals from their current clients

– we offer different services
– they reached out to us for support before

Nova Scotia Government – Family and community support

– grants/ funding

– They can fund/ compensate our services to be able to address community needs through our services.
– Our services are government-funded in other provinces in the country, we can advocate for that support here.

Nova Scotia Government – Child and youth support

– Grants/ Funding to run programs for children/youth

– They can fund/ compensate our services to be able to address community needs through our services.
– Our services are government-funded in other provinces in the country, we can advocate for that support here.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Cori Stern

– Working in schools supporting children
-has Masters and behaviors intervention degree

– Offering community opportunities
-membership offerings
-won’t ever put our clients in a facebook group

Big Little Feelings

– One founder has worked with world-class researcher
-They’re both mothers
-Social media skills

– Canadian owned
-offering support over the toddler age/stage

Curious Neurons

– She’s a doctor
– Has a podcast
– offers many mini-courses/guides at minimum price

– Offering Reparenting program
-offering one-on-one services
-not just focusing on the children

Helping Parents Thrive

– Creating courses and workshops
-podcast
-three perspectives
-social media

– Canadian owned
-Canadian funds
-offer one-on-one support

Tots on Target

– Showcases developmental milestones
-resources on the website
-podcast
-offering many different services as a hub for families

– only servicing to school age
-our website flows better

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Independent Videographers

Videography skills, passing off skills that someone else can do better

competitive pay rates, overall treatment, comfort in position/easy job

Arts organizations

Clientele, teaching opportunities, facilities

making my presence known as the most viable company to hire, intensive networking and fostering continued relationships

music managers/agents

arts branding clients

easy to work with, streamlined branding consistency, team members passionate about artist branding

music producers

sound production, consistent clients

availability, consistency in branding, competitive rates

film companies

production opportunities, staffing partnerships

resources available, easy to work with, multitude of services and staffing available

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

other media companies

creating impactful branding

competitive pricing, consist branding with multiple services available (video editing + design + advertising)

graphic designers

Focused on a career in design, more impactful branding

individual style, outside-the-box thinking, detailed planning

theatres

hosting events and facilities, providing a studio space

modular space instead of working around a stage, facilities focused on media production over theatre production

Producers

managing productions, putting together productions

competitive rates, heavy networking, being present and available

film unions

finding good jobs for industry professionals

providing consistent jobs for in house employees and part time contractors, competitive rates for specialized roles

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Small Jewelry Business (Katie Simms Jewelry, etc)

I want to expand my customer base and sell to their customers as well.

Offer a business collaboration to sell sets of both jewelry and hair accessories.

Extensions company (Bellami, etc)

I want them to sell me their hair wefts so I can make wigs with them and sell temporary extensions.

I would source my hair from that business and sell their temporary extensions through my site.

Cosmetic and hair tool retailers (Cosmetic World, etc)

I want to use hair tools I can’t make myself and sell small, non-electronic hair tools to style the wigs.

I will buy their products wholesale for reselling and/or I will refer customers to them for being able to utilize and sell their products.

Dermatologists who specialize in hair loss

I want them to refer people with hair loss to my business so I can make them customized wigs.

I will give them 5% of the profit for each client they refer to me.

Hair Salons (Haartek, etc)

Referrals to my business for clients with hair loss so they can get a custom wig.

They get 5% commission for every person they refer, and they know where the wig is coming from and they can charge the client for installation (I will work with the salon).

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Large wig retailers (Uniwigs, etc)

Producing a large quantity of good quality wigs for a lower price, with a vast variety of choice.

I will allow my customers to have more of a say in the creation of their wigs. I will hold consultations so the wigs can be customized to their specifications and provide personalized customer service throughout the creation of their wigs.

Small cosplay wig retailers (Etsy and Amazon based small businesses)

They give the customer the chance to be involved in the process of making their wig. They tend to work client by client and do custom work.

I will provide my customers with sets of hair accessories for cosplays that go with my cosplay wigs that they can also customize. They will also get the whole set as a discounted bundle. I will also offer information on how to style with the hair accessories I provide.

Large cosplay retailers (Light in the Box, etc)

They provide a large variety of cosplay supplies and premade cosplay wigs so customers can choose from a variety of options for their cosplays. They sell a lot of raw material for cosplays, however they tend to sell fully made wigs and accessories.

I will involve my customers in the creation of all their cosplay products, as customization is important to certain cosplayers. They will be able to take the image in their heads and make it a reality. I will also offer information on how to style with the hair accessories I provide for their cosplay.

Small cosplay retailers (through Etsy + Amazon, etc)

Selling customized 3D printed cosplay supplies. Usually custom head pieces or a certain set of accessories for a cosplay. They allow the customer to customize their product to their exact specifications.

I will offer wigs (which my competitor in this field doesn’t often do) and specialize my business for hair and makeup specific supplies. A cosplayer can buy their wig and all associated hair accessories in the same place at a discount. They can also customize the product with the other accessories and such in mind.

Small wig retailers (through Etsy + Amazon, etc)

They’re very good at creating customized wigs and keeping their customer involved in the whole process. They have a larger client base rather than a cosplay specific business does and they can sell more expensive wigs and extensions, such as those made from human hair. They also usually offer wig specific supplies so their customers can apply their wigs themselves or they refer them to their salon for installation.

I will offer hair accessory bundles with my custom wigs at a discount. I will also have a variety of both wigs and hair accessories in one spot so my customer has choices as to how they want to style their wigs. I will also provide videos showing how to style their custom wigs with any custom hair supplies. I will also provide a specialization in cosplay.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Azilda Post Office

To disperse my rack cards to all mailboxes in Azilda

I’m local, and I only provide services to Azilda. Everyone in Azilda accesses that specific post office.

Little Guys Pizza

To have them advertise my business by having my rack cards or poster out in their restaurant.

I’m local, and I only provide services to Azilda.

Le Marche

I want the grocery store to promote my services with my posters or business cards.

I’m local, and I only provide services to Azilda. It’s the only grocery store in Azilda and I’m also providing french services.

Azilda Corner Stores

There are two corner stores in Azilda. I want to promote my services by having my rack cards or poster in there stores.

I’m local, and I only provide services to Azilda.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Molly Maid

They’re a big organization and can cover a lot of land with their large staff pool.

My services are more personal and are also offered in french.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Korey – the purrfect cup

knowledge

we are 200kms apart

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Teachers

– Insight on gaps in learning caused by systemic issues (i.e. classrooms being too big)
– referrals for students in need

– Personalized, customized approach
– Using games and research-based activities
– Philosophy that aligns with most teachers (accessibility, exceptionality, growth mindset)

After school/community programs

– Referrals for kids struggling in school (impacting their success in extracurriculars)

– we meet students where they are and work around their schedule
– we work in interests (i.e. sports) into the lesson material
– being online means students can still do tutoring while away at tournaments if need be

Private Schools or Montessories

– Referrals
– Insight into their programming

– Branded lesson plans that align with their curriculum
– exclusive partnership that would lead to preferred client package
– parents are already looking for this type of service and often ask for opinions

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

“Big-Box” private tutoring companies

– Marketing
– Sheer number of tutors

– Research-based approach with a team that is extremely qualified and goes through a rigorous selection/training process

Tutoring Centres

– small class sized group tutoring
– having more resources
– being physically present

– one-on-one tutoring
– catering resources for each student/making things adaptable
– being accessible due to being online

Other private tutors (i.e. someone selling themselves)

– Offering extremely low rates
– being flexible in the beginning process (i.e. cutting out the need for an assessment and starting ASAP)

– offering a premium service at a reasonably low rate (therefore offering a better deal)
– setting up the process for assessing and matching students with a tutor that makes the client feel like they’re actually getting good-quality tutoring

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

slapshot trucking

CONTRACT

Good work ethic
good truck

vip cartage

CONTRACT

good truck
team player
want to grow

canada cartage

trucking

Good heavy spec truck
Team player
Own insurance

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Acting/Modelling Agencies

– their connections to the industry for various businesses/brands
– ability to get our name out there
– the ability to have an established agency that is directly partnered with us so it can legitimize my business
– having an agency back this business can help create a bridge for an opportunity for our talent and content creators to pursue acting and modelling, if they desire to, more smoothly than if doing it themselves, and maybe discounted deals on prices where needed to sweeten the proposal and in turn the agency retains well-known talent that have their own personal connections to businesses/brands they have worked with
–

– the array of content creators we have, which are people that could be talent for them
– promotions of their agency to get people under their umbrella
– want to work together with us where we can potentially take their talent on a term type of deal (2-3 months) and get them work, which will get the talent, but more importantly, the agents paid
–

Black-Owned Toronto

– their partnership
– their businesses in their stores
– their connections to over 170+ small businesses
– their publicity and social media presence
– their audience, so businesses can acquire our services, as well as the banks, and such to take notice
– their support

– a service that can be offered using their name
– compensation or brokerage fee for every business that came to us due to their word
– local business just like them, supporting local small businesses as well
– connections to content creators, well-known influencers, other small businesses they are not aware of, agencies/hubs, etc.
– our support

Everyday Content Creators

– their name/brand so their audience can come to us
– their creativity for content
– their authenticity
– members that we can send out to jobs and meetings for content creation of businesses

– opportunity to showcase their talent
– appreciation of who they are and what they bring to the table, content-wise &brand-wise, despite following
– open entry into our business network
– opportunity to create for actual businesses, which can kickstart their brand and resume for future work
– opportunity to work with an actual acting agency and retain an agent, if they would like to pursue acting and modelling further

Small Businesses/Brands

– their products and services
– products and services they want promoted and marketed in different, fresh, refreshing, and local ways
– creativity
– their referrals
– their audience, especially their business partners to inquire our services after seeing how well it does for the others
– recurring requests of our services

– promotions for their products/services
– generation of sales
– new audience with each creator promoting their products/services
– local, just like them
– affordable and cost-effective, compared to the market for commercial based productions, cause these businesses don’t have a huge budget for marketing and ad spend as they would like
– new, fresh promos each time, with either same creator used prior or new creator and their audience

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Youtubers

– connections to brands
– already established in terms of content
– have an active audience

– different content format
– more of a business route than brand ambassador
– target social media more like Insatgram, Facebook, etc.
– create a website and app for client use

Acting/Modelling Agencies

– retaining and acquiring new talent
– ability to get jobs for their talent on a recurring basis
– their connections to other agencies and brands
– social media presence

– have a website or app, rather than just social media platforms, so clients can book or receive bookings through there as well
– partner with agencies through helping them retain talent from our business into their fold after a certain term or for a certain term, especially for those4 who want to pursue acting and modelling
– more about the community, talent, than the money

Facebook Ad Manager

– advertising, marketing, promoting
– established and widely used
– getting their content or ads our everywhere online through social media
– automated system

– the type of advertising and promoting done
– using not only social media but an app and website
– content focused more than term focused as to how long the ad is put up
– affordable and more effective? (research this notion)

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Accountabilibuddies

Platform to talk about my business

I can provide content and workshops

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Large consulting firms

hosting large corporate facilitator events

I focus on small scale creative workshops less than 5 people

Life coaches

encouraging and empower others one on one

less time and money, you get a quick action from my services

People doing the work themselves

Finding other resources

I can target those that do not like finding other resources and would rather have pay someone for a small task/event for their businesses.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My mom

Business collaboration

She’s my mom and supports me

My brother John

Ideas and support

He wants to see me be successful

My other brother Malcolm

His wisdom

He wants to see me grow up and prosper

My friend Holly

Business collaboration

She likes my wisdom

My friend Avaryana

Social media influence

She likes to support my business

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Nahli

Art , Music

Introduce newer styles of art.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Beth MacMillan IBCLC

To refer clients to their lactation consultant services

They don’t offer birth support and offer a service I don’t specialize in.

Community Doula Access

Postpartum client referrals

They hire postpartum doulas to provide free services to low-income clients/families and pay the doulas for their work through fundraising. This way I can help my community but still get paid and increase my income through postpartum services without advertising

Orchid Doula Care

Client referrals or to act as back up/have them as back up for clients.
I can refer clients looking to adopt to them as they have more experience with the adoption process.

They are a connection I have in the community and are one of the co-founders of Community Doula Access. They’ve asked me in the past if I could act as back-up/refer clients to me if they don’t have the capacity so we could act as partners in the event either of us needs help.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Other artists, who are not photographers

-for them to use my photos to advertise themselves, and advertise me at the same time
-refer people to me

-they get a cut of any clients they send to me
-fellow local artist
-alignment of values
-I can present their work how they like

Tourism Montreal

Bark.com
-helps find photographers in Montreal to hire
-gives you a free quote for your email (clients of photographers)

BizBundle
-helps clients find photographers
-basically markets for me
-similar to bark.com
-I can unlock leads, but first 5 are free
-for Montreal and Vancouver

-their business comes from me, so they will help all photographers
-Bizbumble gets $5 per lead I unlock
-Bark does the same thing, not sure how much they take

Bloggers, podcasters

-advertising for me
-tell their followers about me

-my values align better with them specifically than other photographers
-I can promote them somehow
-I can give them a cut of my pay from any clients they refer to me

BookFocal Vancouver, Tourism Vancouver

-help finding clients
-ease of booking process
-custom domain
-legitimacy in the market (Vancouver specifically)
-discounted insurance for business
-mentorship

-they get a cut of my booking fee, or a monthly subscription

Jordan, Khody, others from RISE who may need some marketing/product photos done

-for them to allow me to take their product/marketing photos for their business
-I will advertise for them on my website and pages, and they will advertise for me on their pages
-they can refer me to others who may want/need photographers

-personal connections and rapport already built between us
-desire to help each other in our mutual entrepreneurial endeavors
-they get a cut of anyone they refer to me?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Ella Photography

-open
-about comfort in own body, rather than “boudoir”
-down to earth, natural vide
-good at making people feel accepted and comfortable just from the website
-asks questions about how the clients define themselves
-does wedding, boudoir, couples, lifestyle
-offers Montreal, Costa Rica, Europe

-I could list my prices, while she doesn’t
-differentiate lifestyle as “family, work” photography, etc.
-offer different locations (Montreal, Vancouver, Tokyo)
-include freedom in the theme of self acceptance and body image, artistic nudity

Reina Procee Photography

-natural light photographer
-maternity and newborns
-portraits
-has a blog
-coaches other photographers

– I could do boudoir, since she doesn’t (maternity boudoir)
-have a blog with a different spin or take, different types of photography, less about coaching and more about my journey of finding inner potential and the help I’ve recieved along the way

Alexis Senecal

-boudoir
-making the client relaxed, no time limit, all about them
-specialize in boudoir, artistic nudity, vulnerability

-I am a women, whereas he is a man
-he is based in Montreal, I could do Vancouver too
-he doesn’t put his rates online, but I could

Hannah T Photography

-marketing
-portraits
-family, engagement, couples, etc
-already formed partnerships with BookFocal and other Vancouver photographers and industry designers

-better quality photos
-different styles
-include boudoir, vulnerable photography
-have a warmer theme on the website
-I can work out of Montreal in the beginning while she’s in Vancouver, so we won’t be competing much

Brenna Lousie Photography

-Vancouver based
-weddings and elopement
-couples
-intimate in home with couples
-families
-documents people’s artistic processes

-Montreal based as well
-more about documenting life, valentines day, romance, elopment as well, but more intimate (boudoir?)
-do product photography for other artists

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Walmart

Retail space//Retail real estate

First mover’s advantage, Sales (Which we plan to demonstrate)

Canadian Tire

Retail space//Retail real estate

First mover’s advantage, Sales (Which we plan to demonstrate)

OpenSea

Partnership for NFT sales portal

First mover’s advantage, Sales (Which we plan to demonstrate)

Ibogard Apparel

Manufacturing of clothing (high quality)

First mover’s advantage, Win-win partnership

Costco

Retail space//Retail real estate

First mover’s advantage, Sales (Which we plan to demonstrate)

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Topps

Design, branding, licensing

First mover’s advantage

Fleer

Licensing, steady releases

First mover’s advantage, greater design

Topshot

Digital pivots

First mover’s advantage, up to date digital pivots

Panini

Licensing, maintaining the brand

First mover’s advantage

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Fashion Designers

I want unique graphic designs

My business provides sustainable clothes which most fashion businesses do not offer. Fast fashion can be dangerous and could harm the environment if we do not make any changes.

Stylist

I want their opinions on coordinating outfits and providing fashion advice.

They would want to collab with me instead of my competitor because of my designs. They would be unique designs and fashion stylists love unique garments.

Retailer

I want to purchase bulk clothes from them and sell them to my customers.

They would want to partner with me because I am putting money in their pockets.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

S.I.R.

– The outreach
– Facilitation
– Relatability of the group

I fit into their demography as a Black youth

M.I.T.M.

– Facilitation
– Outreach

I am apart of the M.I.T.M. men’s group

Xpansive Warrior

Specific facilitation skills and workshops

I can provide a different demographic for them

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Xpansive warrior

– Branding
– Providing a facility/workspace
– They have a team
– Organization
– Offer many packages

– Provide a more cultural approach to my business, in ways that cater to African traditions

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Zed

Keep up with starting cost.
Maintain keeping business financially stable.
to produce new & exciting
Themed events

Personal connections.
Prior arrangements.

Mandrake

Keep up with starting cost.
Maintain keeping business financially stable.
Keep track of all finances for business.

Personal connections.
Prior arrangements.

Investor or corporation.

Help with starting cost by contributing 50%.

I can introduce them to something different & can give them a detailed plan & a time frame we would wish to see these results by.

Local blogs

To endorse & write about the experience inside one of our events.

they may prefer to partner with me rather than my competitor because I would offer them rewards or incentives.

Photographer

I want them to capture the experience thru pictures & post on social media apps & various other websites supporting our brand.

They would want to partner with me rather than my competitor because we would offer them more then our competitors can.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Local bar owner

Creating an atmosphere that people are comfortable with attending.

I can differentiate my business by offering things not found at my competitors businesses like foriegn brands & non local imports.

Dial a bottle services

Keeping constant with hours of operation.

I can differentiate myself from my competitors by not running out of supply & always having products on hand.

Other local nightclub owners

Providing their customers with a consistent experience every time.

I can do some similar things that work well for some of my competitors but build upon them to make them better such as adding an extra incentive.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

GoldenVisions

To help with future event planning

Because of the connections we’ve built in Toronto, it gives them exposure as well.

Big Six Media

Videography services/ Shooting music video’s

We help them with business by giving them free cliental and getting paid from artists

RapGala

Clothing to brand in music videos

Me and the owner of rap gala grew up with each other

Tavarez

Engineering Services

He wasn’t getting as much bookings in the studio he used to work at, which made him lower his rates. Working at my studio, he shouldn’t have a problem with bookings and in turn, he can keep his hourly rate the same.

GoldVesselProductions

Graphic Designers (flyers, cover arts, etc.)

They make a profit

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

1. Major Musik

The are pretty cost effective charging at $50 an hour.

They also make artists book a minimum of 4 hours. So if we made our minimum 2 hours, the artist wouldn’t feel pressured to make up the extra time.

Midnight Studios

The have different deals at different times
They have two studio’s in one location

Having two studios in two different locations to accommodate distance for consumers

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Sean Lewis

-Mixing and mastering @ 25$ a track w/5$ uncharge for my personal profit

There is no competitor. I’m bringing him business and $$$

Adam McBain

-Videography & Photography

-because I’m bringing him business and $$$

Megan Reed

-Mentoring
-Digital Media Marketing services
-Grant/Proposal writing

Because she’s a good friend and we’d be supporting each others businesses

John Ellingbo

-Portable recording booth design
-Sound proof/acoustic treat in house studio area

-I was the first to bring him this idea
-I’m bringing him business which he offered to me firstly so I know he wants the business

Hannah Morrison

-Design of logos, merchandise and some social media posts
-to Consult in

Because she’s my fiancé and loves me and if I succeed she succeeds with me.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Shoebox Studio

-Producing quality music in house
-College educated with diploma’s backing them

-better more affordable rates
-portable studio

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Cam Creteny (Bay Barbers)

An in-store presence that is unique from others as it is a barbershop/boutique. Beginning of a community.

Being local to this business is a benefit. By printing clothing myself and creating unique designs, there is incentive to help a young artist/designer.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Raised By Wolves

– Overall branding and aesthetic is cohesive
– Brand Awareness
– Photography

– Messaging with meaning
– Incorporate a “Club Membership”
– Customer Service

Rude Vogue

– Cohesive brand aesthetic
– Lookbooks/Photography

– Designs being more impactful
I noticed that these other brands who I consider competitors, are all essentially the same thing. Just a different name and aesthetic. The designs that I am hand creating and doing so with meaning is something different…

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Another ED blogger

Backlinks and promotion

Reach

Mental health org

Backlinks and promotion

Reach

ED charity

Backlinks and promotion

Reach

Media org

Promotion

Reach

Brand

Money

Morals, they donate to mental health

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Another ED blogger

Consistent content, high followers

Better writer than them

ED coaches

-They offer paid courses

-I have lived experience and aren’t fake

Fitness influencers

Influencing

Don’t have comms background or ED knowledge

Weight loss industry

Lots of money and power

No ED awareness

Therapists

Research backed stats

Maybe aren’t seen as accessible

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Strand hair salon, spirit spa.

To stock my products in their store.

The zero waste aspect of my brand.

Garden south park inn

Stock my products.

A unique gift for visitors to help make the visit memorable.

Tare store

Doing a contest with me and stocking my products.

I offer conditioner and plastic free deodorant bars that are also local. My foundation line also stands out from the competition.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Lush

Their transparent and cause based marketing.

Focussing on less scented and gentle products for sensitive or acne prone skin. Focussing on our makeup line.
Lush is best known for their bath products, their skincare and makeup are known for being a bit pricey and harsh on skin.

Ethique

Attractive product photos, unisex branding, free shipping, free gift with order, high value and quality.

Focussing on Canadian made and women owned, focussing on a simple ingredient list, our makeup line, caring for sensitive skin.

Unwrapped life

Shampoo bars and conditioner

Selling a wider range of products, our attractive packaging.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Major Delivery apps (UberEats, SkipTheDishes, DoorDash)

To handle the ordering and delivery process

They’re actively looking for new restaurant partners that offer quality products

CloudKitchens

To rent out one of their kitchen units to us and handle maintenance as well as interacting with drivers.

Our business structure is maid to maximize the target audience using several menus which is they preferred approach.
Our projected revenue and detailed cashflow sheet ensures that they will remain paid throughout our contract.

TooGoodToGo

To generate revenue out of the extra inventory of the day/week

They’re actively looking for new restaurant partners that are willing to package/sell their leftovers regularly.

Brands of Innovative packaged products

To outsource certain menu items like drinks and desserts

We offer them exposure to a consistent and growing clientele.

Delivery partner integration and kitchen operations software

To maximize efficiency

These are companies who are specifically looking for new and emerging virtual kitchen brands and generally food related businesses to use their digital products.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Existing restaurants in the area that offer take-out/ delivery options

Developing a customer base is easier for them since they have a storefront and interact directly with the customer

We focus on products that are made specifically for take-out/ delivery which means they travels better.
We offer 5 different menus targeted towards slightly different audiences therefore 5x our earning potential.

Existing ghost kitchen concepts in the area

Focusing on brands and corporations that are already well known
Providing a fast and smooth take-out/ delivery process.

We pride ourselves in providing unique, exciting and memorable food experiences that have the potential to satisfy familiar cravings as well as delighting food adventurers
seeking extraordinary food experiences.
There’s simply an item for everyone.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

chris couch fantasy fair guy

i want a contract to host my machines at their location and referrals to other businesses

currently they are not using any of my competitors but we offer them income while making their high traffic area safe given that they host hundreds of people a day during on seasons and have had to cancel these past few years due to covid i think they would welcome and eco friendly option that costs them nothing

kamran ghaffar

i want a contract to host my machines at their location and some advice and possibly other contacts

currently they are not using any of my competitors but we offer them income while making their high traffic area safe given that they host hundreds of people a day during on seasons and have had to cancel these past few years due to covid i think they would welcome and eco friendly option that costs them nothing

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

POD

they have great variety of products
contracts with large businesses
prime locations
variety of machines

better website than competition
make info more available
eco friendly products

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Yoga studio

-Teach group Yoga classes to get my name out there (hand out business cards)
-Gain fans and customers
-Gain private clients

I am skilled at backbends, breathwork, meditation, and Yoga for me is a way of life. Many Yoga teachers only focus on general postural flows and treat it like physical fitness as opposed to a holistic wellness system or way of life.

Podcasts

-Exposure through being interviewed

I have a unique view on energy healing and Yoga, and my spiritual journey.

Restaurants

I want them to cater to my workshops

I’m easy to work with.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Yoga teachers

Displaying their posture skills and being consistent with social media

Move my focus away from postural yoga.

Spiritual & Wellness coaches

Social media

Offer a take on self-growth rooted in the Yogic tradition to compliment a spiritual practice.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Instagram Influencers

I want to get into the right communities with someone endorsing the product that really does like it and vouch for it.

Influencers know the struggle of getting eyes on your stuff. With a bit of cash, free merch, and maybe a promo code, this makes for an easy deal on the influencer end.

Small Goods Suppliers

I want hand made, high quality, marketable products.

I will do the leg work to get their goods into the right consumer’s hands. I will have a store built and ready to go, an advertising campaign, and my own money on the line- 0 risk for them.

Other Artisans

New, comparable products, related to the central theme- no nonsense outdoorsy.

I will offer a central source of traffic, highlighting their skills, I do the work getting shipping set up.

Garden shops

A place to display and sell summer/warm weather merchandise.

I will offer them a percentage of sales. I will also offer to advertise their shop location on my social medias in order to give back.

Hiking/ Outdoors sporting good stores

Space to display winter/ cold weather merchandise.

I am a small brand, making their big box store look kind-hearted for partnering with me. They get a fair percentage of sales.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Etsy Stores

Nice photos/ advertising .
Supply, packaging, good reviews.

Strong brand presence.
Competitive prices.
Good sales.
Better online traction- effective ads
Better IRL traction- physically showing up at farmers markets/ handmade markets etc.

Bix Box Retailers

Well known.
Recognizable brands.

More connected with individual need/ demand.
Health of my brand can be better- no bad reputation.
Competitive higher quality items.

Boutique stores

Nice brand image
hand selected goods
curated products

More connected socially
Better, more visible reviews of products

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Barbara

Mello Hair Products

I put in the initiative.

clores/ Bsw/ Hair Granted

Products, product packages, bundles mini hair package

My idea is innovative, plus I get to showcase their business my modelling their inventory.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Braid services

Making clients look pretty, saving their time,

I can emphasis my vision

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

A Website builder (Wix, Square, Squarespace, etc)

Help setting up and building an efficient website with a fairly easy buy/sell feature.

This would allow me to gain sales

A Marketplace (Amazon, Shopify, even Etsy)

This is another channel from which I can generate online sales.

They’re helping me to sell my product.

Sports Store (Source for Sports, Hockey Life, etc)

Display my product in store.

While they may sell competitive products, I would pay them a fee to sell my goods. Hopefully this is another way to get eyes on my product, and even generate some impulse sales.

Craft/Art/Farmers Market/Tradeshow

This will allow me to set up a booth and sell my goods to middle class families.

They’re a reliable partner who would provide me with people looking to make purchases.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Nike

Everything

Local Business

Adidas

Sporting wear

Smaller, more relatable to clients

Under Armour

Athletic wear, wick-away moisture

Again, smaller, local, less corporate. I also think the price-point will be better!

Gymshark

They sell great fitness wear to a similar market as me at a more affordable price than the big guys.

They do not focus on tank tops specifically. Additionally, a lot of their shirts/tanks are plain cotton. They do not wick-away moisture.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Nutritionists/Dieticians

Can find ones that have knowledge about diets for chronic illness. Creating creative meals when you have a lot of diet restrictions, etc. Can have them host workshops in the group program and contribute content in the fb group. Could trade your time to host workshops or post content in their group in return. Eventually can pay them for their contributions in the 2nd or 3rd year

– Our values/goals/vibe/brand personality will align. There’s no non-compete clause though, they can work with my competitors too if they want to

Naturopaths

Can have them host workshops in the group program and contribute content in the fb group. Could trade your time to host workshops or post content in their group in return. Eventually can pay them for their contributions in the 2nd or 3rd year

– Our values/goals/vibe/brand personality will align. There’s no non-compete clause though, they can work with my competitors too if they want to

Cookbook Authors/Food Bloggers

– Can find ones that have knowledge about diets for chronic illness. Creating creative meals when you have a lot of diet restrictions, etc. Can have them host workshops in the group program and contribute content in the fb group. Could trade your time to host workshops or post content in their group in return. Eventually can pay them for their contributions in the 2nd or 3rd year

Our values/goals/vibe/brand personality will align. There’s no non-compete clause though, they can work with my competitors too if they want to

Yoga Instructors/Personal Trainers

Can find ones that specialize in chronic pain like “The Chronic Trainer” on Instagram. Can have them host workshops in the group program and contribute content in the fb group. Could trade your time to host workshops or post content in their group in return. Eventually can pay them for their contributions in the 2nd or 3rd year

– Our values/goals/vibe/brand personality will align. There’s no non-compete clause though, they can work with my competitors too if they want to.

Psychologists/LSW/Therapists

– Can find ones that specialize in chronic pain & chronic illness. Can have them host workshops in the group program and contribute content in the fb group. Could trade your time to host workshops or post content in their group in return. Eventually can pay them for their contributions in the 2nd or 3rd year

Our values/goals/vibe/brand personality will align. There’s no non-compete clause though, they can work with my competitors too if they want to

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other Life Coaches who 1:1
Other Life Coaches with Group Programs
Chronic Illness Therapists who 1:1
Chronic Illness Therapists with Group Programs

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bloggers

Review Product

Open Communication
Gifted Product or Discounts

Restaurants

Display in store

Local provider/artist

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other Artists

Unique product

Quality and price

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Local art supply stores

Free supplies
Shares on social media
Teaching gigs

I am a great communicator
I can use any and all supplies

Non-profits that serve the community

Inspiration
Shares on social media
Sales for their spaces

Experience in navigating the non profit world

Other artist

Shared visions for greater and large scale projects
Knowledge of techniques

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

IKEA

Making standard size that have generic art

I can create custom designs with more punchy themes

Large box stores

Creating large pieces of similar quality with high glass

Lean into being local and self taught

Other artists

Different styles and messaging

Being authentic and make my sales channels easier to navigate

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

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My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

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Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

local small businesses selling handmade goods other than jewelry

To collaborate on giveaways and bundles that will allow us to gain exposure for our business

This is a unique proposal that brings wellness and fashion together and it is highly unlikely that my competitor would have the same idea. Custom products can be made to match the theme of their product.

Fashion influencers

To wear, promote and review my product

A tailored product that is made to fit them based on their measurements and vision and a 10% discount code to use on future sales

Local artists

To use my jewelry in their featured artwork to make a special statement

I can make jewelry that matches their vision

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

local handmade jewelers

Consistent content and engagement, deeper and more experienced skillset

unique and broader style of designs as I have yet to find my “creative style” whereas most designers have a signature ‘look’ that you can identify in every piece.

Fast fashion retailers

Brand presence and low costs

Intimate and personalized interactions and a personalized product.

thrift store jewelry finds

really beautiful and timeless pieces

I can educate clients about the materials used to create the jewelry and the significance of each piece.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Manufactor

I want to be able to find the best vendors for the job and be able to have the best connection with them and make sure that I am able to

because I don’t want to be compared to other lash brands I would like my company to be know for its lashes and not what it can be compared to.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

kiss lashes

well known makeup company, sell pretty much everything but mainly know for their whisky lashes

marketing my products well and making sure that my vendor is not the same and higher quality than other brands

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Nomi Design jewelries

They do make jewelries which are very unique and nice. I want them to help me to make my own brand and they can help me by telling me their own experience in this way.

Making nice jewelries and being a handcrafted jewelry and gifts address for me makes me feel that they can be a good partner with me rather than a competitor.

JJ Caprices jewelries

I want them to tell me about how they improved their business until now and it will help me to go with the same way.

As I see their website their products are similar to me and if they will be my partner it will be more useful for me rather than being my competitor.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Boutique ottoman jewelries

They have nice jewelries from past Turkish States.

As I think their jewelry is not that much tiny and nice. I will try to make more unique jewelries from them.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

NightOwl

Venue to sell at

I offer buying and attendees at their venue

Black women in film

Business to sell to in bulk

Authethic black business they can support

TAC

Funding

Funding Small & black business

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Rise

Huge crowds and 9 years in the business

I sell authentic products alongside my events

Barlett House

They got fan and big team

Authentic products and upscale high level produced events

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

photographers

use my products in their shoots for exposure

free usage of my product to make their looks complete

s.asian influencers

exposure of my product

free usage and referral codes for their followers

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

other henna artists

old fashioned application that most people are accustomed to

more modern approach

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

rental management companies

to offer painting services for all properties

Cheaper

construction companies

assist with building and renovations projects

cheaper

apartment buildings

to paint their move ins and outs

cheaper

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

EDkent Media

For marketing purposes.

I offer the unique service of providing affordable and accessible wellness support. EDkent is a digital marketing agency, and since my company provides virtual services, marketing for my company would be within their scope and the opportunity to reach an unsaturated market.

App Studio

For app management purposes

App studio has experience designing and managing digital software for other companies within the wellness sector. The difference between my company and my competitors is the amount of support I am able to provide. There is no other company that has created a virtual wellness centre, and so my company provided consistent revenue growth if both companies worked together.

The School Boards (Secondary and Post Secondary)

To provide a continuous flow of users.

Partnering with my company would allow their students to receive free wellness support and support throughout their educational careers.

The government

for subsidized hiring options and awareness

Partnering with my company would help the government with the overwhelming mental health epidemic and the unemployment rate. I would be able to use their subsidized training programs to hire people to support subscribers.

Pintrest

Create a more interactive experience for the users

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

HeadSpace

They are a well-known wellness brand; however, their focus is on self-care through means of meditation which is a small subcategory within emotional wellness. They are also good with cultivating an interactive experience.

My company differes from Headspace because our focus Is on all the wellness pillars instead of just one. My company also covers the content headspace provides while offering a more accessible feature

BetterHelp

They are really good a providing therapy services and a resonable price

The differ from my business in that they only focus on one pillar which is mental and emotional. Sessions may overlap into the other pillars but it is not the main focus

CMHA

CAMH is a really good a providing exceptional in-person mental health support and programs. They do utilize the eight pillars however, this only because they are a non-for-profit that earns much revenue through government, boards of directors, donations, investments, etc that allows them to focus on every pillar without having any of the pillars be the main focus

My company differs from CAMH in the sense that my company is virtual which provides my customers with flexibility and more control of the service they receive. Since my company is for-profit users will be able to have more say on what changes and updates are made towards the companys growth.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Peavey Mart

Sell our products in their stores

They dont have a product like our currently so it would be a great option for them to offer to their customers

Auto manufacturers

Offer our products as an optional accessory in their vehicles

We have a great product that would go great with their vehicles

Trailer Manufacturers

Offer our products on their trailers or at their daelerships

Our products are good quality and would be a great added option

Auto and trailer part distributors

Offer our products to their customers

New product to offer that could generate them revenue

Industry related product influencers

To advertize our products to their fans and followers to get our products seen

Would be helpful products to them.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Reese Hitches

Very big company with a well known reputable name

Offer different products they dont have

Weather Guard

Offering organizational products for customers in the same industrys as our target market

Sell different products for them

Princess Auto

Building cheap products to offer to its customers

Offer better quality and better designed products

Chinese manufacturers

Building products for cheap

Have a reputable name so customers will choose and know our brand

Husky

Building towing products

Keep to a different product line from them

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My friends

I want them to answer my questions and give me feedback

I would cook them food

Collegeues

give advice and open doors

my smiles

industry professionals

I want them to spread the word

Bcoz I am freakign awesome and they would be satisfied beign involved in a innovative project that is good.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

aritzia

Neutral goos quality stuff

add text and line art

athletic brands

quality materials

quality and customization

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Risa

to share a retail space

– my bar would bring people in to their store too
– they would be able to gain from the events held in the space

dartmouth comic arts festival

to have a table at their event

– i could promo at their event as selling content from dcaf year-round at my store

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

see business plan
see business plan

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Supplier

I want to buy items or products to inventory and to sell.

I will partner with a company that provides online websites to sell my products.

A company to join or partner with my online selling .

To provide me infos and Training to function and understand their policies.

I will be paying them money in order to gain financial security for them and for myself.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other website companies

They may have also the same products that I sell too.

I can buy products that are unique and common.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Toll free number with service provider

Ability to direct calls to staff members.

I will pay them.
Potential for future growth outside of Canada.
Advertising their service for example: Powered by _________________.

Family Member

Investment in time and business experience. Navigation through the process of running a toll free number company. Interviewing and hiring staff. Vetting staff.
Use of their back ground in private investigations management.

They would profit from starting with me from the ground up.
We are related.

Social Media Promotions expert.

Their skills in promoting companies through all social media platforms.

They are are excited that there is not an exact business model such as mine.
They can work from home.

Company ABC

Money for 10 second audio advertising.

I don’t have a competitor that is not mental health based, religious based, dating based.

Mental Health Canada.

Ability to refer people with mental health issues that need help that my company can not provide.

Every life matters.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Free telephone counseling

They offer counseling were as my company does not.
Long wait times.

We listen. We care. You don’t have a mental health crisis, you just want to talk to someone.

Counseling hot lines

At counseling children to adults.

We serve only adults that do not want counseling.

Sexual inter action toll free numbers.

Sexually based talking.

We have nothing to do with sex.

Rent a Friend.com

Caters to persons wanting to meet in person. A platonic relationship. Someone to go places with.

You are antonymous, there are not any in person meetings. We cater to persons that have a need but also have busy lives to those that are not interested in leaving where they are to talk to someone.

Meetup.com virtual version

For meeting groups of people on line with the option of talking one on one.

There is not any vetting with this community based app. My company is offers safety, security and anonymity.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Grow CPA

Bookkeeping Clients

Female founded

Female Accountants/CPAs

Bookkeeping client in return I refer my clients to them for taxes

Female founded

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Fix My Book

The Arielle is certified and specializes and all the areas I’m focusing on getting really good at but it will take me some time (another year)
*We went to the same college and I’m taking the same program as Arielle

Positioning myself as a female founder that works exclusively with women entrepreneurs

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Rival Boxing Gear

Expanded Market Reach: By partnering with competitors, SPAR Boxing seeks to tap into their existing customer base and distribution channels, accessing new markets and potential customers.

Diversified Product Offerings: Collaborating with competitors allows SPAR Boxing to expand its product range by incorporating complementary or niche products from their portfolio, providing customers with a more comprehensive selection.

Innovative Product Development: Seeking partnerships with innovative competitors enables SPAR Boxing to pool resources and expertise for joint research and development, leading to cutting-edge and unique products.

Enhanced Brand Visibility: Strategic partnerships with reputable competitors can elevate SPAR Boxing’s brand recognition, as joint marketing initiatives and co-branded products create a stronger presence in the industry.

Shared Resources and Expertise: A partnership with competitors opens doors to shared knowledge, best practices, and industry insights, fostering continuous improvement and growth for all parties involved.

Mutual Marketing and Promotions: By collaborating on marketing campaigns and promotions, SPAR Boxing can leverage the combined reach and influence of both companies, effectively amplifying the message to a wider audience.

Geographical Expansion: Partnerships with competitors in different regions or countries can facilitate SPAR Boxing’s entry into new markets, overcoming barriers and capitalizing on localized expertise.

Strategic Alliances: Through strategic alliances with competitors, SPAR Boxing can jointly pursue opportunities in sponsorships, events, and partnerships with athletes and boxing organizations.

Efficiencies in Operations: Potential partnerships may lead to shared operational efficiencies, such as optimized supply chains, logistics, and production processes, resulting in cost savings and improved productivity.

Long-Term Sustainability: Seeking partnerships with like-minded competitors ensures a collaborative approach to advancing the boxing industry’s long-term sustainability, fostering positive growth and support for Canadian boxers.

Innovative Product Offerings: Showcase SPAR Boxing’s commitment to innovation and the development of cutting-edge boxing gear and apparel. Demonstrating a track record of introducing novel and sought-after products can make competitors see SPAR Boxing as a valuable partner to expand their own product offerings.

Strong Brand Reputation: Emphasize the positive reputation and credibility that SPAR Boxing holds within the boxing industry and among customers. A reputable brand can attract potential partners seeking to align with a trustworthy and respected company.

Market Leadership and Reach: Highlight SPAR Boxing’s market leadership and extensive reach in the Canadian boxing community. Demonstrating a significant customer base and established distribution channels can entice competitors to partner with SPAR Boxing to access new markets and customers.

Customer Loyalty and Engagement: Showcase the company’s ability to build and maintain strong relationships with customers. Competitors may want to collaborate with SPAR Boxing to tap into its loyal customer base and benefit from increased customer engagement.

Shared Values and Vision: Emphasize the alignment of values and vision between SPAR Boxing and potential partners. If competitors share a similar mission to promote and support the boxing industry, they may be more inclined to collaborate with SPAR Boxing on joint initiatives.

Operational Excellence: Demonstrate SPAR Boxing’s efficiency in operations, supply chain management, and logistics. Competitors may see value in partnering with a company that can optimize processes and enhance overall productivity.

Innovative Marketing Strategies: Showcase creative and successful marketing strategies employed by SPAR Boxing. Competitors may see the potential for collaboration to boost their own marketing efforts and expand brand visibility.

Positive Track Record of Partnerships: If SPAR Boxing has a history of successful partnerships with other companies, it can instill confidence in potential competitors that collaboration with SPAR Boxing will yield positive results.

Mutual Benefits: Clearly outline the mutual benefits of the partnership, demonstrating how it can create a win-win situation for both parties. Highlight specific opportunities for growth, increased market share, and joint marketing efforts.

Long-Term Vision: Present a compelling long-term vision for the partnership that aligns with the goals and aspirations of potential competitors. A clear and promising roadmap can make competitors more willing to engage in collaboration with SPAR Boxing.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Rival Boxing Gear

Rival Boxing Gear is known for its extensive product range and customization options, allowing customers to personalize their gear. They have a strong presence in the market and excellent customer service.

SPAR Boxing can focus on offering specialized high-performance gear designed specifically for Canadian boxers, showcasing superior craftsmanship and unique designs that reflect Canadian identity.

Hayabusa Fightwear

Hayabusa Fightwear is recognized for its high-quality and durable products, particularly their boxing gloves and protective gear. They have a loyal customer base and a reputation for technical innovation.

SPAR Boxing can emphasize its dedication to supporting Canadian boxers and the local boxing community, pledging a percentage of profits to Canadian boxing programs and initiatives, which can resonate with customers looking to make a positive impact.

Cleto Reyes

Cleto Reyes is a renowned brand known for producing premium boxing gloves that are preferred by professional fighters worldwide. They have a heritage of craftsmanship and are synonymous with top-tier quality.

SPAR Boxing can position itself as a more affordable alternative without compromising on quality, targeting amateur and aspiring professional boxers who seek professional-level gear at a competitive price point.

Title Boxing

Title Boxing offers a wide range of products at various price points, catering to different customer segments. They have a strong online presence and a vast network of physical stores.

SPAR Boxing can provide a personalized shopping experience, offering tailored product recommendations based on a customer’s skill level, boxing style, and specific needs, which can enhance customer satisfaction and loyalty.

Venum

Venum is a global brand with a diverse product portfolio, catering to various combat sports. They have strong sponsorships with professional fighters and a significant international presence.

SPAR Boxing can leverage its Canadian heritage and focus on promoting Canadian boxing talent and achievements. Collaborating with Canadian athletes and featuring them in marketing campaigns can create a sense of national pride and loyalty among customers.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Shopify

A website that allow W’s me to create a store

They have all you need in one place

Dropshipping lingerie store

To sell their clothes

Cheap clothing so intises others to buy more

Dropshippers number two

Costumes, anime based clothing

Selection, availability

WordPress

A website to make a blog

They drive customers to your site

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Cosmopolitan

Write really good articels
Sell lots of subscriptions

Start a brand
Include sales from my store in my brand

Party stuff

Selling costumes seasonaly

Sell costumes yearly
Include other dress up items such as lingerie

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Surrounding businesses

I want them to recommend my business and potentially advertise for my business and my events.

I can likewise advertise for them as well as partner with them for events and pop ups.

Local artists and makers

I want them to sell their handmade items in my store.

I want them to host events in my store and draw in new customers.

I can offer them an opportunity to host classes or information sessions in my store.

I will recommend them to my clients.

Teachers/professors

I want them to tell me their class reading lists so that I can offer these books to students at a cheaper rate.

I want them to encourage their students to seek books from me.

I can offer them discounted rates for tutoring space or discounts on wholesale books for their classes.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Bookmark

-Large new book selection
-Loyal customer base
-Late hours
-Online and in store ordering

-Large selection of new and used books
-Selection of locally made goods
-Regular in store events
-Large indoor space with seating

Kings co-op

-Strong social media presence
-Regular author events

-wider range of events
-new and used books
-convenient location

chapters/indigo

-name recognition
-massive selection
-deliver to your door

-Events
-used lower price options
–

amazon

-delivery speed
-much lower cost
-door to door delivery

-support local movement
–

Trident

-food and beverage

wider selection
events

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Erin mills town centre

space in their mall

because I can appeal to the jewelry needs of the high schoolers from the two schools within 1km of their mall that typically go for lunch. This will increase foot traffic

mac’s sushi

to increase my sales by offering discount coupons with the purchase of a necklace.

because we can create a symbiotic relationship by increasing both of our sales through a partnership offering.

lids

a discount at my booth with the purchase of their worst selling item.

because I can help them clear out their under performing stock in exchange for increased foot traffic at my booth.

laurier university

to open up a pop up on their campus for a temporary vendorship

because we can help to promote their business program as I attended laurier and am now a business owner.

Mulu

to recommend our booth as a great affordable alternative for their customers who cant afford their more expensive jewelry.

because in exchange we can send any people who are looking for more premium gem stones that we don’t carry by taking advantage of our superior location in the mall.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Jade

their booth design and lighting is very eye catching.

by doing coloured lighting to both contrast with our booths monochromatic look and differentiate with there more abrasive white lighting

pandora

good brand recognition and goodwill.

by offering mens jewelry and therefore appealing to a different demographic.

Vitaly

design and speaking to a male audience.

by offering a more personal consumer experience as we are an owner operated company.

Hudsons bay

bringing in traffic due to brand recognition.

offering a wider selection of mens jewelry as it is our specialty.

Aria

offering affordable jewelry.

by having a more professional looking booth and having better location.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

1. Sustainable Material Supplier:

• Role: Providing eco-friendly materials aligning with La Zhway’s commitment to sustainability.

• Benefits: Enhance the brand’s eco-conscious image, offer a unique selling point.
• Why: Ensures the availability of sustainable materials crucial for the brand’s ethos.

2. Digital Marketing Agency:

• Role: Managing online presence, social media, and digital advertising.

• Benefits: Increased visibility, effective marketing strategies.
• Why: Allows you to focus on design while experts handle the brand’s online image and promotional activities.

3. Logistics and Fulfillment Partner:

• Role: Handling order fulfillment, shipping, and logistics.

• Benefits: Streamlined logistics, faster delivery, and improved customer experience.
• Why: Allows you to concentrate on design and manufacturing without being burdened by logistical challenges.

4. Cultural Consultant or Collaborator:

• Role: Providing insights into Métis culture, advising on culturally sensitive decisions.

• Benefits: Authenticity in designs, avoiding cultural missteps.
• Why: Ensures that your designs remain culturally respectful and resonate with the target audience.

5. Retail Partnership or Boutique Chain:

• Role: Collaborating for physical retail presence.

• Benefits: Expanded reach, exposure in key locations.
• Why: Provides an avenue for customers to physically experience and purchase La Zhway products.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

B.Yellowtail

• Why: B.Yellowtail, a brand rooted in Native American heritage, creates contemporary fashion with a cultural twist. They emphasize authenticity and sustainable practices, aligning with La Zhway’s values.

• Differentiation: Collaborate with a diverse range of Métis and Indigenous artists to bring a broader spectrum of cultural influences into the designs. Emphasize not just on the cultural roots but also on the collaborative, community-driven nature of the design process.

Maison Métisse

• Why: Maison Métisse combines French and Indigenous influences in its designs. It competes in the luxury market with a focus on craftsmanship and cultural storytelling, like La Zhway.

• Differentiation: Introduce a dedicated sustainability initiative, ensuring that La Zhway not only draws from Métis culture but also prioritizes eco-friendly practices in the entire production process. This commitment to sustainability can set La Zhway apart.

TIOD Clothing

• Why: TIOD Clothing blends traditional Indigenous elements with modern design. Their commitment to sustainability and community engagement positions them as a potential competitor for La Zhway.

• Differentiation: Establish an exclusive line or limited-edition collection that highlights lesser-known aspects of Métis culture. This unique collection could be an opportunity to showcase a deep understanding and appreciation for the richness of Métis heritage.

nuk360

• Why: Inuk360, known for its Inuit-inspired designs, caters to the luxury market. Their emphasis on preserving Indigenous culture through fashion could make them a competitor to La Zhway.

• Differentiation: Implement a global outreach program that connects with Métis communities worldwide. This initiative can emphasize La Zhway’s commitment to celebrating and supporting Métis culture on a global scale, differentiating it from competitors with a more localized focus.

Ginew

• Why: Ginew, a Native American-owned brand, focuses on heritage-inspired luxury goods. Their commitment to quality craftsmanship and storytelling might make them a competitor for La Zhway.

• Differentiation: Integrate technology into the design process, showcasing how La Zhway leverages modern tools to amplify and preserve Métis traditions. This fusion of heritage and technology can create a distinctive identity within the luxury fashion market.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Sanrio

To be able to collaborate with them.

A specific percentage of the earnings, more attention

Vans

To be able to make a shoe line by collaborating

My unique style, a new and different theme to add to their store for a while

Hot Topic

For my merch to be physically in their store

Their brand is more of a pop up so, they would probably love the new found attention and sales

Spencers

For my merch to be physically in their store

Their brand is also more of a pop up so, they would probably love the new found attention and sales

Dollskill

To collaborate with them

For them to introduce a new style and different items onto their online shop.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Canada Goose

Making extremely warm clothes

My brand introduces a way more stylish way to keep warm

North Face

Making average warm clothes

My brand also introduces a way cheaper method to staying warm

Bikini Village

Making average swimwear

My brand introduces way more stylish ways to take a dip in the pool

Garage

Making trendy clothes

My brand introduces making cute, trendy clothes that fit more than just Small sizes

H&M

Making average clothes

My brand won’t be caught exploiting children to make my items

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bloggers

I want them to write reviews/articles to promote my services

Simple contract/agreement
Offer % off future services

Freelancers

insights into their areas of expertise
Services (branding, SEO, design)

Offer accounting workshops in exchange for services
Provide a free consult

CPA firms

A firm that can handle services out of my scope
Regulatory compliance advice

High value repeat clients
Complementary expertise
Client referrals

Financial Advisors

Clients in need of more in depth financial services
Client investment advice
Comprehensive financial planning resources and packages

Offer specialized services to our mutual clients
Seamless client transfers through thorough documentation and information gathered

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Small accounting firms in my local area.

Established with many years experience
Payroll
Tax prepping and filing
CRA Representation
Administrative work

Provide deep discounts
Streamline the handoff and communication process for required documents
Offer out of the box services/solutions for niche areas
Incorporate all into one service package to simplify
Improve online image and branding
Use an extremely user friendly client portal with progress tracking

Larger accounting firms that also serve small businesses

Brand Recognition
Resources and Expertise

Specialized niche focus
Affordability and value
Personal touches
Streamline innovative solutions
Remove any barriers making the process more difficult

Freelance accountants and bookkeepers.

Affordability
Specialized areas
Pricing

Improved branding and online presence
Professionalism and credibility
Improve client support and communication
Combine all services into one package

CPA Firms

Highly qualified professionals
Extensive technical knowledge and experience in accounting principles, tax regulations, and financial reporting standards.
Serves medium the large sized businesses
Credibility and trust

Transparent pricing and value
Niche branding
Cater towards smaller business needs

Big 4 Accounting Firms

Global reach
Depth of expertise
Industry specialization
Massive range of services offered

Cater to small businesses and start-ups
Specialized expertise in a specific sector
Flexibility and agility
Transparency

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

NoFrills

groceries

because we are In 2 different industries and I need supplies from them.

meat mart

different variety of meats

they have the supplies that I need

Asian Warehouse

for pots , pans and utensils

I need them to supply me with pots , pans and cooking utensils in bulk

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

SunRISe

bringing in clientele

I can promote how authentic my food is .

Jamrock

the food is really good and the have a large client base

I know my food will taste better and people will come back for more.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Uber

marketing activities, exposure to customers, delivery drivers

commission

Door Dash

marketing activities, exposure to customers, delivery drivers

commission

Skip the Dishes

marketing activities, exposure to customers, delivery drivers

commission

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

KFC

catering to mass audience, established business model and system, commercial kitchens, lower costs, marketing

health conscious, unique recipe, local support and collaboration

Korean Fried Chicken

delicious recipe and sauces that cater to mass audience

health conscious, unique recipe, local support and collaboration

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Steam

To sell my game’s on their platform

They would see a big growth in revenue & their will be a lot of buzz around them if they would to have me.

Epic Games Store

To sell my game’s on their platform

Same thing as partner one but it’s better to have me than it’s competitor to have a hold of me & potentially give them more customers.

Sony

To sell my game’s on their platform & get promotional eye’s on my company

Get 2-3yrs of exclusive IP’s to their platform & no where else’s without any founding from them

Xbox

To sell my game’s on their platform & get promotional eye’s on my company

Same response as partner 3

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

EA

Great black buster IP’s, marketing power & good making shooters & also horror.

Find the weakness in their game’s & do it better than them.

Ubisoft

Great black buster IP’s & marketing power

Find a company that is willing to push my game’s more out there than Ubisoft.

Rockstar

Great black buster IP’s, Great story telling, amazing worlds & the list goes on.

Stay clear from this company when they release their big IP’s. If I am going to go to war with them I must have something really big that can go toe to toe with them.

Sega

Fun family game’s & marketing power

Just make better game’s that’s it

Square Enix

Amazing stories, great at making fantasy rpg style of game’s.

Go beyond their system what they currently have.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Independent Artists

Teach different forms of media that I’m unfamiliar with or at a higher skill level than me.

They don’t have access to the organisations, nor do they have the same ability to build rapport with my audience

Non Profit Organisations

These are the organisations that will contract me to provide workshops for them.

My workshops are geared towards thse organisations rather than the general workshops my competitors offer

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other art workshops

They likely have higher skill and can teach more technical stuff

My workshop focuses on the social aspect to help newcomer youths and vulnerable youths

Art classes geared towards low income communities

They have resources and a strong network that allows participants to connect to other resources

These classes are often are more result oriented which can intimidate participants. My workshops are friendlier and focus on community building rather than results.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Axyom Studios

Web development

We can work together on websites. I design, they develop.

Vantez Design

Ilustrations

We can create products together as well as commission her to do illustrations for some clients.

Amber Gionet Designs

Graphic design & photography

Sometimes it can get really busy and I can use some help from another designer.

Jon Sprega

Commission

They would seek out clients for a small fee.

Amber Hill Studio

Feature/sell art work

They have a store front that sells stuff from local artists. This would be a good way to connect and gert my name out there.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Studio 123

High end designs, $$$
Making a community impact
Websites

AEG Design

One man show

SocialRise

Marketing
Sales
Quick turn around

Design de Plume

Indigenous work
Illustration
Layout design

SoulPreneur

Social Media
Affordable

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Youtube Creators

Advertise Sycamore.ai to others

They will also want to try using the new tool

Other tools integration: Google

API integration licensing

Google and its hub is a strong player with massive user base in which people prefer to have option to integrate into project management tools

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

folk

CRM

simplify the CRM

swit

Swit connects your entire organization, streamlines team communication, and adapts to any workflow.

allow for integration which isn’t stuck with one specific chat system that belongs to the platform

Notion

Wiki, documentation, and project management

allow different ways to interact with the space because Notion heavily relies on block system and back links, which makes it easy to get lost (lack of search function in extensive knowledge base)

Click Up

Project management for small and big companies

There are no proper ways to schedule your day and sync it with time tracking for auto-time input. After a while, the system become so complex that it takes work to simplify. Lack of on-platform communication creates silos

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Sumners Automotive

transmission work

I give them other jobs not relating to transmissions

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Mr. Transmission

Large Name

build better connections

Sampson Transmissions

Transmissions

provide better warranty and offer less costs

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Hotel X, Four Seasons, Chelsea hotel

Partnering with eco-friendly hotels and resorts allows me to tap into a clientele already committed to sustainable practices. I would offer exclusive transportation packages or discounts to guests, and promote my services through the hotel’s marketing channels.

Apart from Evolve, I am the only “green” limo company in Toronto. I believe my elegant branding will be a great pairing for these companies (vs Evolve). Also, my fleet (BMW) is more in line with the luxury branding of these hotels.

Envrionmentally conscious corporations – TD, Telus, RBC, Cisco, PwC, IBM, Scotiabank, CIBC, BMO, Sunlife

Collaborating with such companies can be beneficial for my green chauffeur service, as they may be interested in partnering with environmentally conscious businesses and supporting sustainable transportation options for their employees and clients.

They want to be seen as leaders in sustainability and partnering with my company may push that image.

Environmental Organizations – Bullfrog Power, Green Standards, Carbonzero, CarbonCure Technologies, Loop Energy

Partnering with local or national environmental organizations can help raise awareness of my business among environmentally conscious consumers. Sponsorship, joint events, or co-marketing initiatives can showcase my commitment to sustainability and attract like-minded customers.

They want to be seen as leaders in sustainability and partnering with my company may push that image.

Eco-Focused Event Planners and Wedding Organizers

Establish partnerships with event planners and wedding coordinators who prioritize sustainability in their event planning. Position my chauffeur service as the ideal transportation solution for eco-friendly weddings, corporate events, and other special occasions.

They want to be seen as leaders in sustainability and partnering with my company may push that image.

Travel Agencies and Tour Operators – Planeterra Foundation, Toronto Ecotour Adventures

Collaborate with travel agencies and tour operators to offer green transportation options to their clients. Create customized tour packages that include eco-friendly transportation services, such as airport transfers, city tours, and sightseeing trips.

They want to be seen as leaders in sustainability and partnering with my company may push that image.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Blacklane

International presence

They have an app – ease of use

They rely on drivers signing up with their cars. This means a lack of quality control, also, each time you order it may be a different driver.

Uber Black

Brand recognition, ease of use, convenience

Not environmentally focused, different driver every time, drivers bring their own cars, quality control etc. Service not as personalized

A Celebrity Limo

They. have a large fleet, many of which are bus sized, allowing for large groups

No focus or mention of sustainability

Evolve

They are the first to enter the Toronto market with a focus on electric vehicles

Their branding and advertising is not very clear in terms of environmental focus. Moreover, The use of Teslas create an advantage as they are not the most luxurious vehicles. I would use traditional luxury brands such as BMW.

Pearson Airport Limos

Focus on airport transportation

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Adidas

A Collaboration for more brand recognition

Because we have different costumers and serve a different need. They can also make shoes and have their fans who are way bigger than me while also investing in smaller brands adidas will build a relationship one day if we get big enough they can out source some of their shoes sales through us.

New Balance

Same with Adidas a collaboration

Help with the process of making shoes and possibly selling those shoes in their stores. Same with Adidas and collaborating with an up-and-coming brand helps the brand stay relevant.

Aritzia

Collaboration or Acquisition of my brand

Although we might bud heads with the same female base I believe that our male consumers will make up for those loses in female consumers. and Aritzia is i need of a male brand as they started to dip their toe in men’s wear with their jackets. and they are a local brand.

Hershel Supply Corp

Collaboration or Acquisition

We have similar consumers but we aren’t competing because we don’t sell the same things, so I think that our products will complement theirs well. They are also a local brand and may want to acquire us in the future if they want to expand.

Dr.Martens

Collaborate/Make shoes

Don’t make the same products and offers products that we may want to expand into in the future and the relationship could help us and eliminate a lot of the cost and issues.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Kotn

Making Quality Clothing and Marketing with Influencers and blogs

Lower price point and style and aesthetic

H&M

– Price Point
– More locations
– More Capital

The Quality and Brand Loyalty
and Aesthetic

Zara

– Store Aesthetic
– Design
– Location Placement

Quality
Brand Loyalty
better Online shopping experience

Oak + fort

Store Placement
Design
Aesthetic

Way better Quality
Way better Online experience
Look more professional
More focus on the men’s department
Better Relationship with online personas

Uniqlo

Store placement
Design
Quality

Better Online Experience
Design
Oversized options
Better return policy
Aesthetic

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

C&S Ventures

– To collaborate and make art/designs/products together
– To help each other out

– She is a great friend of mine and is also a great artist, it would be great to collaborate on some things and to help each other out.

Babez Brigade

– To collaborate on art pieces
– To give me an idea of the skateboard industry for females
– To give me an idea of what it’s like to be in the owners position, how she manages things, etc.

– I met the owner a couple times at school, she is very kind and innovative.
– It would be great to talk to/collaborate with someone with so much experience. She has been doing this for years, and she even runs her own skateboarding classes for young females.

Roar Rockit

– Ideas for new skate deck shapes and sizes
– New and innovative ways to build skateboards, new technology and methods

– I have also worked with Roar Rockit in the past for school.
– They are also very innovative with the new items they produce for skateboard production.
– It would be great to collaborate on something unique and never seen before.

Longboard Living

– I would like to know how they run their in person shop
– I would like to know the ins and outs of the skateboard industry from the perspective of someone in my city

– I also know the owner of this place
– It would be nice to know what sells from someone I met from school, I know they will be honest and to the point.

Hammer Skateboards

– Hammer Skateboards is an independent shop in Toronto, once again I would like to know how it is running a live skate shop.

– I’d like to work with local, independent brands, as the experience would feel more personal.
– It would be good to learn something from someone in the same area as me.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Zumies

– Marketing
– Their website is nice and readable (not too cluttered or busy but branded well).
– They have a wide range of items. Such as skateboards, grip tape, wheels, tools, clothing, shoes, stickers, magazines and more.
– They have items/collaborations with large brands such as converse, nike,

– All of my items will be handmade/designed by me personally.
– I will be making customers packages, and I will add thank you notes.

Santa Cruz

– The Santa Cruz brand has around 40 years of experience in the industry.
– They are more likely to understand trends, both in the market and amongst people.
– They also have a wide range of items and collaborations, as Santa Cruz is one of the most popular skateboard brands in the world.
– Their website also looks good, and their items are consistent with the brand identity.

– My brand will definitely have a different tone than Santa Cruz, as my target audience is different.
– My items will be handmade.
– I want my website to be unique and have a wider range of items in the future.

Girl Skateboards

– They also have wide range of items and collaborations.
– Their website is also clean and easy to read.
– They have a wide range of hello kitty skateboards, which is a brand extremely popular amongst girls and women.

– Once again my items are hand made and everything will be created and checked by me.
– I will always make sure my items are top quality.

Alien Workshop

– Very unique brands and interesting/unique branded items/skateboards/merch
– A good, modern website. It’s clean and readable as well.
– Has a targeted audience, colours are darker and simple.

– I hope that my branded items will be unique as well, though different from Alien Workshops items of course.
– I want my brand to be very colourful and feminine, different from the darker colours used in Alien Workshops branding.

Creature Skateboards

– Creature Skateboards is really well branded, their items are distinguishable and well designed.
– The website is different from the others I’ve seen, it’s darker, grimier and more busy. It’s fun and unique.
– They also have a lot of apparel options and skate decks available.

– I hope to make my website fun as well, but I would use lighter colours and make the web pages more readable.
– I hope that my skateboard/merch designs would be well designed and appealing as well, though different and less grungy.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

EMR

– partnership, put my application in their system

They are selling applications to clinics, offering my service will be very compelling for them as they will provide more value

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Custom AI solution
Redox
Leyr
Particle health

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

fabric suppliers

fabric

they would help my business

manufacturing partner

create my clothing pieces

they would help my business

retail partners

sell my clothing

they would help me sell my clothing

influencers and brand ambassadors

promote my clothing/brand

can help increase sales and brand visibility

collaborative brands/designs

to collaborate

will help to create synergies and expand products offers

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

4YE

Strong social media presence
Worldwide shipping
Variety of appeal offerings

Strictly womenswear

Chosen Designs

Social media presence (significant followers)
Offers clothing to men and women
Product offering is beyond clothing (offers accessories such as bags, hats, sunglasses)
On site pick up availability (Monday- Saturday)

unique brand identity
engagement ans content goals

Povrich

Merchandise can be returned or exchanged
Variety of product offerings (clothing, jackets, sunglasses, hats, socks)

unique product offering

Maacollection

Worldwide shipping
Trendy clothing pieces

unique brand identity
quality craftsmanship

waydamin

Strong social media presence
Worldwide shipping
Variety of appeal offerings

focus on sustainability

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Baia Lash

• Affordable pricing
• Offers additional services
• Returning clients
• Set a theme to her page
• Good highlights

• Have more lash related marketing on page other than just lash sets like a post about “tips on cleaning your lashes”
• Getting a booking website

Dawn Artistry

• Appealing lash page
• Organized highlights
• Other marketing posts other than lash sets
• Watermark on pictures
• Interactive reels to engage with customers like room tours, introducing herself to the page.

• Having more social media (ex-TikTok, Pinterest, Facebook)
• Maybe could start offering a lash shampoo for aftercare

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

parts companies

i want parts for my auto shop.

sell me their products so i can fix cars and so on.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

other shops

stealing customers
lower rates to bring more customers

better service
reasonable rates
amazing car care service

dealerships

doing warranty work
having a big dealership

providing amazing service
dealer approved word so they dont have to go to dealer for any extra work

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

the pr agency

their connections with other businesses and influencers

i specialize in 3 categories – interiors, hospitality, lifestyle

pr social

event planning services

i can create engaging content for events and handle any inquiries

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

sunday social

creating fun content

create distinctive content that utilizes humor

bowo creative

managing clients in the beauty industry

create better aesthetics that resonate

the social agency

gathering new clients

highlight my client’s positive experience and advertise it

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Amazon

Support with my products and selling world wide.

My unique approach to getting to customers by reaching out to them via social media and influencers.

Shopify

A place to list my products

My long list of successful products which make lots of money.

Fiverr

Place to advertise my business and list products

my huge customer base.

clickbank

To drive more customers my way from worldwide.

my approach to getting clients and customers to buy products.

ShareASale

To find me merchants

I have a great way to drive up sales with the right merchants based on my previous record.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

CrakRevenue

known for its expertise in the adult affiliate marketing industry

Niche Specialization: Focus on a specific niche that aligns with my interests, expertise, and target audience.

GoldLead

specializes in lead generation affiliate marketing

Quality Content Creation: Invest in creating high-quality content

Performcb

is a leading performance marketing network that caters to a wide range of verticals including eCommerce, finance, health, gaming, and more

Be transparent about my affiliate relationships and ensure that my recommendations are honest and trustworthy.

Olavivo

specializes in affiliate marketing for the financial sector, including forex, binary options, cryptocurrencies, and more.

Tailor your marketing approach to meet the specific needs and preferences of my target audience.

Eightcap

is a forex and CFD trading platform that offers an affiliate program for individuals and companies looking to monetize their traffic

Provide excellent customer support to my audience and clients.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Madeline Stuart

High profile social media influencer. A supermodel with Down Syndrome.

They are an advocate, story teller, professional that share my cause.

Emily Maynard

Mom social media influencer with daughter who has Down Syndrome

They are also a strong advocate and promote awareness for our community of those who have disabilities.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Slip Silk

Creating luxury branding for their silk hair scrunchies.

My business has a more personable story and vision whereas they lack a story.

Hair Strong

Targeting focused on woman athletes

I also target athletes but focus on inclusivity

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Social Media Influencer

Market my product

Offer cheaper and delicious products

Nutrition Consultant

Provide consultation to customers, help to gain trust

Farmers Market

Support understand product market fit

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Desi Nutri

Have multiple SKUs of product
Available in multiple markets
Has offline stores
Provide other services like – Nutritionist Consultation

Super expensive

Roasty Tasty

Consistent RD
Available at multiple stores
Has multiple food certifications
Has blog and social media presence with large following

Deals with limited product variety

Eat Anytime

Provides three different categories: Vegan, protein and Gluten Free
Attractive packaging
Presence in 45 countries
Provide option of gifting basket
Has blog and social media presence with large following

Expensive
Customers not happy with taste

Big Green Organic Food

Decently price
Clean Website
Provides shopper multiple ways of payment

No social media presence
Small package size to price paid
Lacks quality

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Music in Communities

Music in Communities is an organization based in the Annapolis Valley that runs countless different programs and events that bring music into communities in a way that is meant to be accessible and that also pays the musicians well for their work. They have outreach and a following. I would love to collaborate with them on a youth music production program of some sort.

They aren’t a music production business, so we aren’t competitors, but two different businesses that share the same goals and values. I have also worked for them in the past and we have a great relationship.

Nova Scotia Community College

NSCC runs multiple music programs that target young independent musicians, many of which are looking to start a career as an artist. They have the clients we are looking to partner with, and they also have beautiful studio spaces.

My business partner is about to graduate from NSCC’s music production program, and has a strong relationship with the people there. NSCC wants their students to thrive, and would be excited about a business like ours that will help their students take their careers to the next level. They will also want to show off the fact that an alum is involved with something innovative that is feeding back into the Nova Scotia community.

Sheridan College

Sheridan has great recording spaces and also has a musical theatre program that is really big. I’ve met students in that program that want to release music, but that’s not a part of their program. They don’t have the tools to produce and release their own music, but they are insanely talented and capable as musicians.

Similarly to NSCC, we would create great promotion for Sheridan- not only for their students that we produce, but also for their Music Scoring for Screen and Stage graduate program, which I am graduating from this summer.

Deep Roots Music Festival

Deep Roots is a music festival held in Wolfville, NS every fall. It is a huge success and draws crowds from all over the province. Deep Roots has always had a strong focus on community, and in a similar way to Music in Communities, runs community programming that would be an incredible way for us to get more outreach and meet clients.

Like Music in Communities, we are not competitors, but two business who’s values align and who would benefit mutually from a collaboration with each other.

Halifax Music Co-op

This is another organization that’s core value is to make music accessible. They have a strong community of musicians of all levels and backgrounds who would potentially benefit from our services.

A collaboration with Halifax Music Coop would be a great promotion for us both.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Audio Empire Halifax

Incredible gear and setup, decades of experience, physical studio

Audio Empire is not targeting our target clients, and would not be interested in the extra work of walking a new artist through every aspect of the process. It is a great option for professional musicians, but doesn’t provide the same service we do for our target clients.

The Basement

Great physical space, experienced producers, gear. Also offering lessons

At Firespark, the lesson element of our work is incorporated in our production services, as opposed to separating them as two separate services

Village Sound

Offering long-form media services (film composition), narrating, ADR, advertising, etc.

Village Sound is targeting media projects, which is what I do as a freelancer, but not what we are doing at Firespark.

Sonic Entertainment Group

Record label, artist management, recording studio, concert promotion, music publishing all in one

We don’t offer the wide rang of services Sonic Entertainment does, but that is also a strength of our business. A huge group like this can be so intimidating for a young artist. Firespark is just myself and my business partner Chloe, so the work environment is much more casual and approachable.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Kayla’s Children’s Centre

I’d like to do the odd beading workshop with the kids who regularly attend their programs, camps, etc. For example, I could do a DIY aqua bead sea animal figure workshop with the younger kids. The workshop could happen in the spring time, prior to the beginning of summer camps.

I think they’d appreciate a licensed recreation professional and small business owner with autism and mental health issues to host a DIY beading workshop that would be adaptive, fun, creative, easy, and stress-free.

Since Kayla’s Children’s Centre is a therapeutic centre for children with a wide range of special needs, hosting the odd creative workshop would give the children a chance to be creative and let their imaginations go wild!

Beth Sholom Synagogue

I’d like to host the odd DIY workshop that’d mainly cater to children, teens, women, and young families. For example, I could host a DIY beaded frog keychain workshop for kids ages 4-12 before Passover. I could also host a Hanukkah-themed beaded mosaic painting workshop for kids ages 4-12.

I’ve had a strong relationship with Beth Sholom Synagogue since I was a young girl. The people know me very well there, and I’m even an employee there. Since they know how dedicated, outgoing, and creative I am, hosting the odd DIY workshop would be an asset to that! The synagogue doesn’t really do DIY beading workshops, so it’ll be something new for them to look into!

Beth Emeth Synagogue

I’d like to host the odd DIY beaded mosaic art workshop and class for school-aged children and teens. For example, I could host a youth Rosh Hashana-themed beaded mosaic art making workshop before Rosh Hashana starts.

I’m not a congregant of Beth Emeth, but I know of the shul, because I know people who are/were congregants of the synagogue. I believe that it’ll be nice for them to have someone come in and do workshops and classes that don’t take place in the synagogue. Kids and teens love both visual art and beading, so why not have a workshop that leverages the two?! They’ll also be able to learn a new skill that they can share with their families, friends, and other people they know.

JRCC

I’d like to host an odd jewellery/bracelet making workshop for the women who are part of the Women’s Circle. For example, I could host a Judaic-themed jewellery making workshop on a Sunday afternoon in the spring. The ladies would learn how to craft their own Judaic-themed jewellery using pliers, jump rings, lobster clasps, Jewish-themed jewellery charms, etc.

It would be good for them to find a local business who is skilled in not just program/workshop facilitation but also in arts and crafts. Since I am Jewish, having someone who is culturally-sensitive would be a plus to their community. I’m not religious, but I’d have a lot to offer in terms of Judaic-themed DIY jewellery making workshops.

Lodzer Centre Congregation

I’d like to host a wide range of DIY jewellery making, keychain making, and beaded mosaic art workshops for children, teens, women, and young families. For example, I could host a Passover-themed beaded mosaic art workshop for teenage girls and their mothers to attend. I could also host a Rosh Hashanah-themed jewellery making workshop for women to attend prior to the holiday.

I don’t know anyone who visits Lodzer Centre Congregation, but having a small business owner/operator with a background in Recreation and Leisure Services to come in and host a wide range of beading workshops would be an asset to them. I’m sure they don’t get a lot of people who can lead some cool beading workshops, so having at least one resource would be good for them. It will also give people a chance to learn a new skill and hobby that they can develop and pass onto their families, especially during Hanukkah where gift giving is common.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

John Bead and Craft Outlet

John Bead and Craft Outlet sells a variety of beads, craft supplies, costume making supplies, jewellery making supplies, and other art supplies, which gives makers a large selection of things to purchase for their upcoming project! Many of the supplies are affordable, and there are regular sales and discounts on luxury items such as certain gemstone beads. Seniors who are outlet members get 5%, as well and an additional 10% off on products every Thursday. Educators and students also get 5% off, as well as an additional 10% off if they are outlet members.

The store is a wheelchair-accessible environment, which means people who are physically handicapped can shop comfortably, without feeling too squished.

The outlet store has two locations: one is in New York, one is in Scarborough. This allows people who live in both Canada and the United States to enjoy a fun shopping experience at John Bead and Craft Outlet.

In the New York location, John Bead and Craft Outlet doesn’t just sell products, but also opportunities for people to make their own pony bead animals, book marks, and tiny animals to add to their jewellery, as well as birthday parties for children. Unfortunately, the Scarborough location doesn’t offer these services.

The business is highly active in the community and on social media, and has a website with all the information that needed. This allows customers to easily find their business contact information and stay tuned for any important updates. Customer service skills are also great, as the employees are loyal, professional, friendly, and helpful.

I’ll have a birthday discount for all my customers who are celebrating their birthdays. By having a birthday discount, people can spend less on that special thing they’ve wanted for a long time!

I’ll have a wide range of DIY kits (e.g. DIY pony bead parrot kit, DIY pony bead gecko kit, etc.), a wide range of bracelets, and a wide range of other products that will be customizable.

X and O Beads Shop

The owners of X and O Beads Shop are highly active on Instagram and social media, which makes it easy for customers to contact them about orders, deliveries, etc.

They are good at producing and selling a wide range of products like handmade bracelets, necklaces, and an assortment of high quality beads and jewellery making tools. The prices aren’t highly expensive, and they have regular sales and discounts which is why people love to come and shop there so much.

Their customer service skills are sound, as they are willing to resolve any issues and answer any questions in a timely manner. Their marketing skills are exceptional, because they take high quality photos of their products, and write catching descriptions about their products, which is why people love to support their business so much. They have both an online and physical business, which is good for both people who live domestically and around the world.

To market my products and attract more customers, I will take high quality photographs and post them regular on social media. Besides taking indoor photographs of my products, I will also take outdoor photographs, so I get better lighting on some of my photographs.

I will produce and sell not just jewellery and bead confetti, but also DIY kits for people to purchase and enjoy. The DIY kits will include easy-to-follow patterns, string, beads, and all the other essentials needed. I will also write the DIY craft instructions in other languages like Russian, German, Hebrew, Braille, Tagalog, and other languages, so people who have limited English language abilities or can’t see can easily follow the instructions. I’ll also provide as many visuals as I can, so visual learners can follow the instructions.

I will have an online business/ the odd pop-up shop to start, because I believe it’s more convenient that way. Once I feel prepared to do so, I will transform my business into a storefront and beading studio where people can come in and buy my products and attend various DIY beading workshops and classes. I’d also want to have opportunities in which customers can pay a low-fee to come in, bead for as long as they want, and enjoy some pastries and beverages. It’ll be like drop-in arts and crafts on different days or nights. Even though I’ll want to have a physical business at one point, I’ll still want to keep the online version, so people from around the world can support my business.

Bing Bing Gifts

Bing Bing Gifts is very good at not just producing and selling their products, but also making the business as accessible as possible. The owner of the business has the odd pop-up shop, but she mainly operates it remotely, so people from different parts of the world can support her.

She’s also really good at showing people her craft by filming and posting DIY tutorial videos on YouTube, Instagram, etc.

Her marketing skills are very good, because she’s highly active on social media, which makes it easy for customers to communicate with her. She’ll film and post the odd behind-the-scenes videos for people to see, she’ll take high quality videos and post them on Instagram and her business website. She has regular sales and discounts, and her products are quite affordable. Most of her products are customizable, which is good for most people.

I’ll have a wide range of products that don’t just cater to the general population, but also to the neurodivergent community. I’d like to produce and sell fidget toys, fidget bracelets, fidget keychains, etc. It’s quite challenging to find products like fidget bracelets in many small businesses in Canada, so I definitely want to offer that. I’d like to also put together DIY fidget bracelet kits for people to purchase and enjoy, as well as create fidget bracelet video tutorials for people to watch.

I’ll be highly active on social media, so people can reach out to me and put in orders. Whenever I feel prepared to do so, I’d also like to have my own online shop, so people from around the world can support me.

My products will be affordable, I’ll have regular sales and discounts, and I’ll do bundle deals on orders over $30.00, especially for autism-friendly products like fidget bracelets, fidget keychains, etc.

Michael’s Canada

Michaels Canada is amazing at offering a wide range of classes, workshops, summer camps, birthday parties, and products for people to take advantage of. Since Michaels Canada is vast, there’s always something for every maker whether that’s a painter, a knitter, a latch hooker, a jewellery maker, baker, etc.

Although Michaels Canada isn’t cheap, they have regular sales and discounts, which is quite an advantage for people who regularly shop there. They can save up for the products they’ve wanted or needed the most, and then purchase them for a cheaper price once the sale happens. That’s how exceptional Michaels Canadas marketing skills are.

Michaels Canada is highly active both in business and in the community, so there are tons of people wanting to support the business.

Many of the employees who work for Michaels Canada are highly knowledgeable in the arts and crafts field, are professional, loyal to their customers, and are happy to work there. Michaels Canada is also an inclusive work environment, so all types of people are encouraged to apply and/or work there. That’s why Michaels Canada has a great reputation.

Michaels Canada is a wheelchair-accessible shop, which means people who are physically handicapped can shop there. They have a variety of locations in Canada, so people all around the country can shop there. Michaels is also highly active online, so people can shop online for the things they want if they don’t have time or can’t visit the physical store.

I’ll have regular sales and discounts for people who’d want to buy my products, but don’t want to spend too much money on them. With that said, many of my products will be affordable, so everyone can purchase them, as opposed to only people with mid-high income purchasing them.

I’ll offer a wide range of products, workshops, classes, and leisure opportunities (e.g. open beading studio twice a week and on holidays), so everyone can support me, as opposed to having only a certain group of people supporting me. I’m all for inclusivity, so if I only cater to a certain population, others won’t be able to take advantage of what I have to offer.

I’ll be highly active in the community and on social media, so people will always stay tuned for any upcoming events, sales, etc. I’ll provide my email, phone number, and socials, so people can easily contact me. Once I have the physical version of my business, I’ll want to hire people who are neurodivergent or have mental health challenges, so people will have an opportunity to work. More businesses need people with exceptionalities to work, and I want to provide that. Although I’ll want to have a physical location down the road, I’ll still keep the online version, so people around the world can support me.

Manically Made

The owner of Manically Made is highly active in both her local community and on Instagram. Since she is so active both online and in her community, she has the ability to marker her products and engage her customers in a timely and professional manner.

Besides having exceptional marketing skills, she is able to create and sell handmade jewellery that is affordable and is able to be delivered worldwide and domestically. She has a wide range of payment options such as E-transfers and PayPal, which is an asset to many customers, because many people don’t use cash anymore. What’s also neat about Manically Made is that she can change jewellery pendants and adjust sizes if needed, and she offers bundle deals on orders over $40.00.

I’d produce and sell affordable jewellery in a wide range of sizes and styles, as well as other handmade products like keychains, phone charms, shoe charms, and other handmade items.

I’d of course have regular sales and bundle deals for people who purchase over $40.00. Besides having regular sales and bundle deals, I’d offer a wide range of payment options, and I would also allow people to pay with cash. Besides selling pre-made products, I will also do custom orders, so that all of my customers can get what I produce and sell in a style and size of their choice. I will also offer birthday discounts, so customers can spend less on their birthday.

I’d like to ship domestically and internationally shipping, so people around the world have a chance to support my business!

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

WBM

Buy their “old” equipment for cheap so they can clear space and i can get good equipment for a low cost

Because I help them submit contracts, and I learn how to also submit contracts while maintaining a business relationship with them

My Brother

We split the work and he can find better computers while I find phones, and we work together as he messages and coordinates with others

Because we work really well together and the privacy part is less of a concern then another business partner

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

HT

Good reputation
Clean Tech

I sell newer tech and i have a bigger reputation, due to also living in a better area aswell

3J

They are all engineers, which boost their credibility, and they sell more in bulk

By working together with them in some areas where we have different business interests

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Shopify

Shipping and delivery

Discounted membership

Amazon

Good quality tools and suuplies

Discounted membership,

Wish

International items, tools, supplies

Free shipping

Temu

Good quality tools, instruments, materials

Free shiping, discounts

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other startups

Funding & experimenting/testing

Publicity, not tied to stock market or a big company, honest, deliberate

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Financial Institutions:

Partnering with banks or credit unions could provide you with access to loans, grants, or financial advice, which is crucial for your charitable trust and business initiatives.

exposure and sales

Legal Organizations

Collaborating with legal aid services or law firms focused on social justice can help you navigate legal complexities, provide pro bono services, or support your work in advocating for inheritance rights and legal protections.

exposure and sales

Non-Profit Organizations

Establishing partnerships with other non-profits that share similar goals, such as those focusing on anti-Black racism, social justice, or community advocacy, can amplify your impact and provide mutual support.

exposure, joint funding opportunities, impact measurement, professional development for staff and volunteers.

Educational Institutions

Engaging with universities or colleges can facilitate knowledge sharing, research collaborations, and access to resources for training programs related to estate planning and community advocacy.

provide students with hands-on learning opportunities through internships, volunteer positions, or service-learning projects

Community Organizations

Building relationships with local community groups can enhance outreach efforts and increase engagement with the communities you aim to serve, especially for your initiatives targeting low-income Canadians.

exposure, impact measurement

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Legal Service Providers

more credibility

Saas – legal services as a easy self service online
-CUSTOMER DOES NOT GIVE UPPOWER OF ATTORNEY (free to represent themselves)

Consulting Firms

have established non-profit services

nich on low income black community

Trust Providers

strong reputation

better price and TRANSPARENCY

Financial Institutions with Trust Services

Direct financial backing

better price and TRANSPARENCY

Online Trust and Estate Planning Platforms

*may see me as a competitor* Technological Advancements: Online platforms that offer automated trust and estate planning services leverage technology to provide cost-effective and accessible solutions.

-better price and TRANSPARENCY
-more intimate engagement
-social justice engagement
-User-Friendly Interface: Design an intuitive platform that simplifies the estate planning process, making it accessible for clients with varying levels of familiarity with legal and financial terms.
-Responsive Customer Support: Offer exceptional customer service with multiple channels for support (chat, phone, email)
-quick response times, ensuring clients feel valued and heard.
-Trust-Building Practices: Implement policies that prioritize client confidentiality, data security, and ethical practices, reinforcing client trust.
-Feedback-Driven Improvements: Regularly solicit and incorporate client feedback to continuously enhance your services, demonstrating a commitment to client satisfaction.
-Diversity and Inclusion: Actively promote diversity TO TARGET AUDIENCE SO THEY FEEL represented and understood in the estate planning process.
-Affordable Payment Plans: ***Offer flexible payment options or sliding scale fees to make estate planning services accessible to a broader range of clients, regardless of their financial situation.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

event promoters/organizers

-to bring their events to my space
-coadvertise

-expertise, creativity, connections

community centres

– their overflow events that they dont want to host themselves
– be listed on their resources lists

– wide network

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Stores

Sales

Both benfit

Company

Word of mouth

Both benefits

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other paperwork companies

Varies

Lower pries

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Creative Door

Dealer pricing and refferal work

Consistency and timely precise jobs

Jd doors

Distributor rate for products custom commercial

Advertising them through social

Overhead door

Custom product discounts and co contracting services

Volume of work and knowledge of their product

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Well hung

Assests

Precise clean and timely install and repair

Abes Door

customer client basis is big

Honest service at a affordable rate

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Celebration Decor Companies

Can sell them my custom layered art signs/boards/cards

I can do custom designs that fit into the party theme/decor styles

The designs are simple and can be re-used as home decor. Does not contain any dates/names etc. Does not contain copyright / stock images.

Craft / Art stores

They can sell my DIY kits

niche designs that my target audience is actually looking for. Designs that fit into the “modern” aesthetic.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Other artists/etsy shops

Creative
Talented

price
subject matter of designs

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Glad Day Bookshop

For them to sell my products in their brick and mortar

Good products

Pride Toronto

To vend at the Pride Parade

Good quality products

Anime North

To vend at Anime North

Niche market

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

GrrrlSpells

Popular

Better designs

Sugar Bones

Been around longer

My niche is queer people

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Lethbridge Humane Society

To supply black cats that are available for adoption.

I would be promoting their business, allowing more space for animals, and they would get some of the profit from adoption.

Community Animal Services

To supply black cats that are available for adoption.

I would be promoting their business, allowing more space for animals, and they would get some of the profit from adoption.

Bootsma Bakery

To supply their specialty baked goods.

I would be promoting their business and giving them some of the profits.

Cupper’s Coffee & Tea

To supply their coffee beans, blends, and other beverages.

I would be promoting their business and they would profit from my purchases of their inventory.

Bloggers

To write reviews on my services and products.

I would give them a free drink.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Cat Cafe on Whyte

Including all ages; especially children and their parents. Furniture is cat-friendly and so are the carpets.
They display people’s art as a way of engaging with the community.
They take really good care of their cats.

Rather then displaying art, I would display photos of customer’s black cats as a way of engaging with the community.
I would ensure that all furniture is cat-friendly but also comfortable.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Bart and Maria Tailoring

Finishing of rug edges

They don’t sell products, but do sell a service for something I’m not good at yet. They work on small scale.

Canada Patches

Market to sell to people already looking for patches

they only do embroidered patches, my products are unique

local handmade goods store

place to sell my stuff without me having to always be there

my products are unique and easy to sell if someone wants something custom

Cafe Pyrus

opportunity to show off my products

they get art from a local artist as they usually want, and soft products are excellent for a cozy atmosphere

Community Centre

space to run tufting classes

other folks aren’t offering the opportunity to learn how to tuft

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

KRAMIS rugs

marketing to high value purchasers, convincing people of their quality.

I take on less fancy clients as well

locals on FB marketplace

accessible pricing (too cheap)

professionalism, a website, excellent customer service

Etsy sellerts

manipulating the etsy engine to get traffic

offer products and services they don’t have

coolestrugs, three2rugs

offering within canada

make higher quality designs, professional layout

e-patches and crests

large inventory of options

offer things they don’t have

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

grazing daisy

Learn how to assemble charcuterie boards

I make foods comapred to they make snacks

Mosque

More customers

Take a load of there hand by taking care of the cooking

Mocktail hour

Learn how to make fancy drinks without alcohol

I can send them clients who just wants drinks catered instead of a whole meal

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

halal graze

good grazing tables

i can graze food instead of just snacks for a bigger party

encore catering

Easy booked service and clear menus

Don’t offer halal food

resturants that cater

Offer large amount of food quickly

Offer many srvices not just limted to food but setting up

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Shea moisture

To Do a collaboration

The similar art uniqueness that my business has. Hopefully a collab would spike sales

Carols daughter

I would want to know how they make their products without diluting them in preservatives

Maybe pitching my business idea while asking for general advice.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

L’ Oreal

Sales in hair care products. Always advertising

Get creative in my ads to drive more ales and interactions with my products.

Tresseme

Ads as well as low prices

Show a more botanical side of my business while giving an uplifting, Luxurious feel

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Real Estate Brokerages

– A steady stream of realtors needing high-quality listing photos and videos.

– Exclusive or preferred vendor agreements.

– Co-marketing opportunities (e.g., featuring your work on their website/social media).

– AI-powered short-form video content that boosts their agents’ online engagement.

– Custom branding options for each agent.

– Discounted bulk pricing for brokerage-wide deals.

Home Staging Companies

– A referral partnership where they recommend my services to realtors who stage homes.
– Collaboration on high-end listing presentations.

-Exclusive video content showcasing their staging work in a cinematic format.

– Bundled service discounts for realtors who use both staging and media services.

– Mutual referrals to increase both businesses’ client bases.

Mortgage Brokers & Real Estate Lawyers

– Referral partnerships where they introduce me to realtors needing media services.

– Cross-promotions for first-time homebuyers.

– Co-branded educational video content for clients about real estate transactions.

– Incentives for referrals, such as discounted media packages for their clients.

– A win-win referral system, where I direct realtors to their services.

Property Developers & Home Builders

– Contracts to provide video tours and promotional material for new developments.

– A long-term collaboration for pre-sale marketing content.

– High-quality, cinematic storytelling to highlight the lifestyle aspect of their properties.

– Drone footage and virtual walkthroughs for immersive pre-construction marketing.

– Timely content delivery that aligns with their sales cycle.

Real Estate Marketing Agencies

– A partnership where they integrate my media services into their marketing packages.

– Access to their realtor clients.

– Exclusive access to my AI-powered short-form video tool.

– Competitive pricing for media services, making their packages more attractive.

– Custom content strategies that help their clients generate leads.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

The Realty Photo Co

– Offers a comprehensive range of services, including HDR photography, iGUIDE 360° virtual tours, RMS measurements, floor plans, and virtual staging.

– Provides competitive pricing with service bundles starting at $79.

– Emphasizes high-quality visuals and quick turnaround times.

– AI-Powered Editing: Implement advanced AI tools to enhance photo and video quality, ensuring faster delivery and superior visuals.

– Custom Branding: Offer personalized branding options for realtors, such as custom logos or watermarks on media content.

– Enhanced Virtual Tours: Provide interactive virtual tours with embedded information points, video introductions, or voiceovers to create immersive experiences.

Real Square

– Positions itself as a one-stop shop for real estate solutions, offering photography, videography, measurements, 3D tours, and graphic design.

– Focuses on simplifying processes for realtors to help sell homes faster.

– Niche Specialization: Focus on luxury properties or unique architectural styles to cater to a specific market segment.

– Educational Workshops: Host workshops or webinars for realtors on the importance of high-quality media in property listings, establishing your expertise.

– Client Portal: Develop an online portal where clients can easily schedule shoots, track progress, and download finalized media.

Square Feet Photography & Floor Plans

– Provides professional real estate photography, RMS property measurements, and services across Edmonton and surrounding areas.

– Emphasizes comprehensive services, including floor plans and virtual tours.

– Subscription Packages: Introduce monthly or yearly subscription models offering a set number of shoots, appealing to high-volume realtors.

– Rapid Turnaround: Guarantee media delivery within 12-24 hours to meet tight listing schedules.

– Storytelling Approach: Create narrative-driven videos that highlight the lifestyle and community aspects of properties, not just the physical space.

AlphaSpace

– Positions as an all-in-one solution, offering listing photos, floor plans, videos, virtual tours, and RMS measurements.

– Utilizes cutting-edge technology to deliver high-quality visuals.

– Green Certifications: Offer eco-friendly photography options, such as energy-efficient lighting or paperless processes, appealing to environmentally conscious clients.

– Social Media Packages: Provide tailored content optimized for various social media platforms to enhance property visibility.

– Client Testimonials: Highlight success stories and testimonials prominently to build trust and showcase proven results.

Edmonton Photos

– Provides top-quality architectural photos, videos, virtual tours, and floorplans tailored to the real estate industry.

– Emphasizes high-quality visuals and has a long-standing presence in the market.

– Team Expansion: Build a team to handle larger projects or multiple shoots simultaneously, increasing availability.

– Advanced Training: Invest in continuous education on the latest photography and videography trends to offer cutting-edge services.

– Community Engagement: Participate in local events or sponsor community initiatives to increase brand visibility and goodwill.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Uline

jars, packaging materials

they would partner with both

stickermule

labels and keychains

they would partner with both

local influencers

advertisement and promotion

I would give them discounts and/or a % of all sales that their promo gets us

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

moonday

social media marketing

only in french – i am an anglophone business

mala the brand

marketing

only candles but I offer other products so it expands the self care wellness ideology

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Mob Entertainment

creating a world, story, and sellable merch. Have a team to handle different tasks.

Make sure every game I make is functional and playtested as that’s one place they’ve recently faltered in. Focus on good gameplay and atmosphere over story if I have to.

Unique Geese

Creating fun characters, social media presence, brand

His game Indigo Park barely has a core game loop, so that’s one place I can work on to be better at.

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Your Partners and Competitors

You defined your top 5 partners and competitors. You then thought about what you want from your partners and what would make them want to work with you, and what your competitors are really good at and how you could differentiate yourself from them. Here is what you noted.

My Partners

My Top 5 Partners

What do I want from them?

What would make them want to partner with me rather than my competitor?

Universities

I want them to advertise my services on their off-campus housing page.

There’s no one else with the same business model. My services will help their new international students safely search for rent.

Immigration agencies

I want immigration agencies to promote my services to their clients.

There’s no one else with the same business model. My services will help their clients safely search for rent.

Real estate agents

I want them to help me find rental options when I have new clients that need rental search assistance.

They get clients referred to them.

Facebook group moderators

I want them to allow me to advertise on their page or make mention of my services.

If enough customers come from their page, a commission arrangement can be made. If people on their page use my services, their group also becomes a safer space.

My Competitors

My Top 5 Competitors

What are they really good at (strengths)?

What are the ways I can differentiate my business from my competitors?

Liv.rent and similar websites offering pre-verified rentals

Advertising, being a convenient option.

More choices for rentals.

Real estate agents

Convenient, trustworthy.

More choices for rentals.

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