Discovering My Target Customer

Middle-aged, men and women with children, single/divorced/married

1. They have money
2. Influential
3. Large number

Possible customer group #1 – 15-25 years old, male, unmarried, students, middle class, school-focused, good health, North American background, in the GTA

Possible customer group #2 – 25-34 years old, female, unmarried, healthcare professionals, career-driven, active, good health, in the GTA

Possible customer group #3 – 65-90 years old, all genders, married or widowed, retired, slow-paced, declining health, in the GTA

Customer group #2

Reason 1 – [insert reason]

Reason 2 – [insert reason]

Reason 3 – [insert reason]

service dog users , Young adults, income 30k+, Either working or living with parents/spouse, likely to spend on service dog/pet equipment, highly active in the service dog community, disabled, Canadian or american,

Products are specifically for service dog users
They are the ones most likely to buy the products
Services and products fit their group best

Working dog handlers (service/assistant, guide, therapy)
Working dog trainers
Working dog programs

My target customers are already a group in themselves, with a lot of more typical target groups mixed within. I can’t target just any white women or disabled 35 year old: I need to target working dog handlers. I have a general understanding of who the average working dog handler is, though there are exceptions (I’ve made equipment for 3 child teams now!) I prefer to target individual customers over trainers or programs, as bulk orders are currently difficult to fulfil.

12 – 56
Single
Mcdonald – Big corporate
14 $/h – 10000K a month
African, African American, African descendance

African descendance: 1) The goal of the brand is to uplift them 2) The brand is made and adapted to them 3) Support black business

Governmental agencies
Non-governmental agencies (MSF, Care International)
Local health clinics and physicians
Multilateral agencies

The administrators of the local health clinic and the physicians should be the target customer because:
– they are the customer the service seeks to serve
– they will be the ones using the product and ensuring it’s uptake
– they are the people that will yield the most benefits and empowerment from the intervention

-Students
-Working young Adults
-New comers
-Travelers

Students.

Reasons:
-Like to broaden their experiences and meet new people
-Like affordable entertainment
-Are trend followers and have social capital

-Students
-Working young Adults
-New comers
-Travelers

Students.

Reasons:
-Like to broaden their experiences and meet new people
-Like affordable entertainment
-Are trend followers and have social capital

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21-23yr old University/ College student who lives off-campus/ at home or with roommates
24-29yr old New-grad/ Young professional weekend warrior/ Savvy Shift-worker/ Young parent/ Ottawa- Gatineau Hometown (613-819)/ GTA Hometown(416/647/905)/ Quebec-Montreal Hometown (413/514)
Liberal NDP: Concerned with social and cultural issues/ environment/ education/ economic growth and stability
PC: economic growth stability/safety/order/consistancy/ organization/ religious values & beliefs/ tradition
Parents on the go: limited sleep/ limited time/ limited $
Single/ Dating/ couple
Education Professional: 3 large education institutions
Medical /Health professionals: large hospitals / long-term care facilities
Kanata/ Stitsville/ Carlton Place
Nepean/ South Keys/ Bank Lansdown/ Colonel By/ Centertow/ Hintinburg/ Downtown/ Sandy-Hill/ Lowertown/ Vanier/ Gloucester/ St-Laurent Manors Park/Alta-vista-Hurdman/ Billings Bridge/ Airport Hunts Club/ Blair Orleans
Exchange student/ new immigrant/ refugee-/+ family/ European Asian African Caribbean expat/ travel-work visa

24-29yr old New-grad/ Young professional weekend warrior/ Savvy Shift-worker
– This group should be my target audience because their either just starting their careers or figuring things out
– Many people in this group are working hard to make a life for themselves with what they have but what to enjoy life while their young
– I find this group to be very concerned about what their eating whether its the next food fad or reliable favorites
– Memebers of this group will love my products/services because they are typically on the go and trying to figure out how to maintain a healthy lifestyle as well.

New non-profit organizations seeking funding streams and support for project development who lack networks within their communities.

University student (age 21) finishing up their schooling and have recently create a non-profit organization within Ottawa. They are very passionate about their organization, and they have a small team (2-10 other volunteers), and they are looking for ways to have a sustainable organization that has an impact in Ottawa and has access to funds and local partners.

people with disibility

because they will be looking for the sirvice I prived

Companies with HR departments
Non for Profits
High Stress Jobs
Military/ First Responder personale

Non for profit: These organizations deal with patients and clients that deal with addictions, abuse, substance abuse. It would be beneficial for the staff helping these indviduals to learn ways to cope and coexist with the stresses of there work. This will allow them to

Business owners that own a brick and mortar property over a certain acreage.

Because these business owners own brick and mortar properties, they have parking lots which collect snow and ergo must be removed either by themselves or by a business.

Age group: 18-35
Gender: Female (This is a personal observance)
Marital Status: Engaged/Married
Job: Nurse (A few people I’ve had sessions with are in that kind of field)
Income: 12,000+
Values: Family Orientated, Animal lover
Attitudes: Easy going, Positive, Outgoing
Behaviour: Kindness towards others, knows what they want, appreciates the small things
Occasion: Maternity, Engagement
Health Condition: Any. I have experience with mental health and mental and physical disabilities. I know how to deal with autism so that could be one of my targeted markets as many parents would prefer someone who will understand their needs.
Ethnic Background: Any. Photography is for everyone. Preferably people who speak English so communication is easy.
Geography: Western and South Ontario going as far as Toronto.

Health condition:
-I understand mental health struggles as I have my own. I understand anxiety meeting new people that can be scary.
-I have experience working with autism and special needs. With this knowledge, clients should feel relaxed as I will be more than happy to accommodate them.
-My family has their own share of health issues and I’ve learned how to deal with it. If someone is unable to stand up for long, I’ll make sure to get many poses of them sitting down. If someone has a catheter that they don’t want to be shown, I can suggest options to cover it and edit it out easily. Someone in a wheel chair or with a cane? Find an easy accessible location that has a level ground. I once considered being a nurse since I care about the comfort of other people but didn’t go through as I get easily stressed.

teenagers,kids,moms,people who loves baths

1. They need to relax
2. They need to be stress-free
3. They go to craft shows

Teacher
outdoor enthusiast
kids
Hunters
Hikers
campers
fisher

Teacher may want lanyard
Outdoor Enthusiast – they would like survivel bracelets , water bottle holder , keychains , landyard , might like a belt

Any group of kids may like colourfull braclets , keychains for there backpacks , drangonfly to hang on there coats, backpack. zipper pulls for there coats , charge cord for charging there Ipads , Tablet.

Anime enthusiasts
Video game enthusiasts, casuals or competitive
Introverts
College students
Teens
Older people looking for a nostalgia trip
Artists
Comic Book fans

Video game enthusiasts:

They play video games, want to be involved in the community and need a place to do those things with their friends in person instead of online.

Age 18- mid 30s, full time worker, women, enjoys shopping online, is trendy.

My ideal customers most of the time would be families as they would fill majority of my times with milestone moments parents don’t want cell phone quality photo’s of. I would idealy be looking for both working parents living in home with 1-3 children. I would love to have clients that are on Instagram and or see Instagram as not only a social tool but a tool for their business also. I would love to be able to share the same goals with my clients and be able to not only be there for their pregnancy photos but for their little buns in the ovens graduation also. I hope they are ready to have another family member in their life because I feel being a photographer is more then just capturing photos and moments that are forever irreplaceable its about creating a bond with these families that no other photographer can create in our short sessions or intimate ones. I’m here to watch these families grow and their adventures that a wait them.

I don’t care where you come from, what the colour of your skin is, who you sleep with at night or during the day, what your idea of a kids are ( pets or real ) or what you look like, how many tattoos you have, if your a male or female, tiger, or dolphin, I don’t care. I’m not here to judge you for your life choices if you choose to give birth to your child at home in a blow up tub, your wanting to be a kid again and have your very own cake smash . My job is to capture you, your authentic self, your authentic life, your authentic families, moments, and anything YOU want me to capture. I am here for YOUR needs. That’s my job to my customers and I would hope that the mindset of every photographer.

Married families with Children;
1) Milestones. From the purposal /engagement / save the date session to the wedding session.
Mini Holiday Sessions, First Family Portraits, Maternity Sessions, First 48 Hours, first 24 months photos, first birthday, first Christmas, first valentines first ect, first haircuts, first cake smash, Mommy and Me, Daddy and Me.
First day of school – yearly school photos, yearly holidays ect up till graduations, Min always the first year for families that have had their first child . That’s ALOT of sessions for just milestone moments

2) Family Orientation; Single People are not looking for MINI Valentines Painting Sessions.
Single people are looking for boudiors or Lifestyle sessions, these families are family orientated and WANT to have keepsakes of their children. We are still in that era where traditions are still of value for the generation.

3) Married; I’m still open to single parents but unfortunately they do not bring in as much income as a family with 2 working parents; Those that are married are able to provide more financially for their child.

ages 14+, any gender, any marital status, any job, those with consistent income who can afford internet, life stages: Young adult to senior, any lifestyle, and can live anywhere where there is internet access.

age group 14+:
1. There are a lot of readers in this huge range of age group
2. there are multiple mediums of literature I can explore. My blog and YouTube channel can explore (i.e. young adult= graphic novel, 40+ means books suited for that age range, etc. The large range of age allows my business to explore different mediums of literature.
3. The large age range can be reached by reviewing on YouTube for the younger ages and reviewing on a blog for the older ages.

women, and men, all ages, vegan and cruelty free products.

women are my target customers:
women of all ages wear makeup
people care more about natural products now
1. You can’t generalize an entire gender
The first and most important thing to understand about marketing to women is that marketing to “moms” or “daughters” or “single women” isn’t enough. Women are complete, multi-faceted people who have diverse interests and a variety of life experiences.

While the fact that we are female may affect their purchasing experience, trying to sell to us just as “women” isn’t going to be a winning strategy over time.

2. Women are more likely to give to causes than men
Many women choose to spend their dollars politically, purchasing from companies that donate some portion of their profits to causes they believe in (to be fair, many men do too). As a company, one idea may be to foster a relationship with a local group whose mission you agree with or to have a specific day where you donate profits to a national group.

This can help women feel like they’re doing more than just shopping, which can boost your sales.

3. Make sure you know what you’re talking about
This is less about “talking to women” and more about understanding niche-specific terms. For example, someone who does not spend a lot of time in the sewing community may not realize that while older people prefer to call themselves “sewers,” many younger hobbyists refer to themselves as sewists.

If you’re writing a piece talking about sewers and targeting it toward Millennial women, you may not get the reaction you want.

The best way to make sure that your marketing is likely to resonate is to hire a content writer who meets as many of your perfect customer attributes as possible.

4. Un-marketing can be more effective
It could be worth focusing less on marketing their products with catchy slogans or fancy graphics, and instead on connecting with women by simply explaining what products do. This can be especially effective when you can capture word-of-mouth marketing that connects customers to customers.

For example, Newcastle Ale is well-known for its cheeky ads that mock their product–as well as using fan-supplied photos instead of stock ones. By approaching the concept of a marketing campaign differently, they can engage women (and men) in a fresh manner, which is fun for the company and the consumer.​

After all, most customers consider their friends and family to be the best experts on any given product. By moving forward transparently, companies can capture the interest of women who are tired of being sold to, and just want to research products.

5. Don’t just make everything pink
The worst mistake marketers can make is to take a standard graphic that they already use, recolor it pink, and then decide that the ad now targets women. If there was ever a time where simply using pink to attract the attention of women was a viable strategy, that time has passed.

Women like a wide variety of colors, just like men do. Offer us a diverse variety of options, in ads, products, and marketing.

6. Respect women’s diversity
More than at any other time in history, women are celebrating their diversity. Trans women, women of color, black women, and LGBT women–just a few examples–are embracing the differences in their identities and exploring their interests.

By finding out what intrigues them and marketing to their specific interests–and in their language–companies have a great opportunity to market their products and services to women.

Too often, we think of marketing to women being focused in narrow industries. Fashion, electronics in pastel shades, a certain subset of entertainment, and a wide variety of food items.

As companies continue to grow into the 21st century, it’s important to remember that the percentage of female leaders–from entrepreneurs to CEOs–is growing.

What tactics and techniques have you found work well when marketing to a primarily female audience?

College/University Student
A young worker within 3-year work experience

High purchase power
No need for saving money
easily accept new stuff

possible customers would be:
-home/business owner
-35-85 years old ideally
-both male and female
-works full time or has disability or takes care of kids
-generally in neighborhoods with well kept lawns

home/business owner

Target market are mainly students, ranging from highschool to university.

Students have the most disposable income.

Small business (those without in-house graphic artist)
New business owners
Non-Profit organizations
Museums/Art Galleries/Exhibit Designers
Event Planners

New business owners requiring logo design, marketing material, web design

people with out caa or road side assistants
people who drive
people who have auto shops
people who own dealerships

vehicles are involved
in need of help to move or repair a vehicle
multiple vehicles

Young adults between ages 18 and 49
Kids, youth, and toddlers
Canadians
People of Afro descent

1. Most of the cartoon characters appeal to all ages.

2. Some of the character designs are Afrocentric.

3. The store is being run in Canada with local printing services providing the final products

Working parents who doesn’t have time to plan the events for their family.
Parents who have low income but still want to celebrate a special day for their love one with their limit budgets.
Parents who just want to make their kid dreams come true and enjoy their special day.

They should be my target because I know when both parents work full time, they do not have time to plan for a special events for their children and it can be stressful to them. Also, I want to be a part of their good memories rather than caring about the amount that I will earn.

Adult professional from mid-twenties to early fifties (mostly women are ones who plan these shoots) anywhere in the world who are interested in capturing real and authentic moments with their significant others or families.

(20’s-50’s) Economically, They have disposable income for these kind of shoots.
(women) They are in love and want to create a keepsake to capture pivotal moments in time.
(Anywhere in the world) Opportunities to get a new perspective with an international photographer

BlastCast Corp. Desires to broaden the reach of health and wellness niche businesses to extend health and wellness and knowledge to a wider audience.
Therefore, Most health and wellness or sustainable businesses would benefit from such services.

No identifying each Businesses clientele is key to understanding which strategies to utilize when targeting said audience when creating content or live streams.

We understand health and wellness and it’s importance, thus giving us insight to what clientele needs and wants are. Which allows and broader understanding of strategies to be able to break barriers and overcome objections by proving the benefits of reaching their audience with more conviction and armed with knowledge on how said clientele will respond best to the content strategies set in place.

people aged 18 through 34, artists with jobs/a steady source of income, talented, driven and creative artists

Artists with a steady source of income, so the studio business can stay afloat

Aspiring online entrepreneurs
Aspiring coaches, leaders, community development workers, artists, speakers, writers, innovators of the world.
People interested in holisitic health and wellness, value formation, inner work, spirituality, consciousness, business, heart centered leadership, paradigm changes.
People who want their own business but are struggling and want to find a different approach to mastering their problems and conducting business in a different way.
Women, ages 25-50. Men, ages 25-50.

Aspiring women online soul-entrepreneurs, ages 25-50.

This woman is representative of me and what I needed in my own business. She is drawn to spirituality and inner work. She wants to be a leader and change the world but is consistently meeting inner roadblocks that prevent her from stepping into her money, power, and business fully and authentically. She is willing to invest in herself and commit to mastering her inner world, in order to magnetize the life she truly desires and make the kind of impact she needs to in this world!

Indigo – 35-Year-old Social Worker & Community Worker, runs a small business on the side and nets about 80K a year. Commits at least an hour daily in self-care, Movement, Meditation, Writing etc. She shops primarily at local markets attempting to make each dollar and investment into sustainability.

1. often POC women are isolated and not represented in wellness spaces.
2. POC folks crave wellness communities of like people
3. This individual is busy and would benefit from having access to wellness products and service in a one-stop shop.

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18-55 age is all over
People who don’t want to cook
Unable to cook for themselves or in rough enough shape that they can use a break here and there
People who want to treat themselves

People who don’t want to cook
1 – If they’re not cooking they’ll want to eat out, pick up fast food or takeout or have food delivered
2 – The tend to become repeat customers
3 – There is a large amount of these people that don’t know about my service and would benefit from it when they become aware

workers, commuters, students 15-64

Workers – rise early and have no options but to make coffee at home
– Have disposable income
– many work across the street or are passing by already

Writers, spoken word artists, theatre artists, dancers, singers, touring musicians, non-profit societies and festivals receiving grant funding.

early-mid career, eligible for arts grants and/or are receiving a steady if small income (15k – 40k/year) in funding and royalties, is part-to-full time including supporting activities. Lives in Canada, maybe the US, is computer literate, is ok to work/communicate by email, phone and skype.

Spoken word artist:
– low level of agency representation
– high potential for earning extra income off workshops, tours
– high potential for virality and “overnight success” requiring responsive support as they navigate new career growth

Possible Customer Groups
•Older folks who would like something pretty to place on their wall or as a gift for a family member. They might enjoy scenery or animals and would feel good supporting a local young artist who also is trying to help the environment.
•Younger generation, the “zero-waste” movement, vegans, environmentalists and nature enthusiasts.
•Environmenral corporations wanting to purchase and support an artist helping their cause.

Geography, age, health condition and ethnic background may be irrelevant given the nature of this industry.

Younger generation, the “zero-waste” movement, vegans, environmentalists and nature enthusiasts.

They should be my target customer because I fit into this group. I can relate to them, practice what I preach and my message/ goals might align with their values as well. I might better be able to market to them because of this and they can relate to me as well. There is a lot of greenwashing with products today, but I find people commited to a more environmentally conscious lifestyle will pay more (including me) for things that align with their values and are less harmful to the environment.
I also understand that judgment is pointless, compassion is needed and any small change is good. So my work can appeal to anyone looking to make a change or who simply enjoys looking at nature.

women aged 25 to 37, dual income, no children but looking to start family soon, considering home ownership soon, attends lots of wedding of friends, often on Instagram, supports local crafters and artists
women aged 30 to 40, no children, middle-class, engaged in community and wellness, interested in shopping local and supporting local.
women aged 40 – 55, children are grown, middle-class, frequently shops for the home, values cultivating a unique home space, has a clear style/knows what they like, has a better sense of self, are less concerned with keeping up with the trends and more concerned about creating a space that reflects who they are as an individual and as a family.

women aged 25 to 37, dual income, no children but looking to start family soon, considering home ownership soon, attends lots of wedding of friends, often on Instagram, supports local crafters and artists

1) They value the visual appeal of the interior space of a home. They want affordable decor that compliments their home.
2) They have fewer financial responsibilities and are therefore more likely to spend for a good statement piece
3) They value uniqueness and shop for locally made items that can’t be found elsewhere. The move away from mass-produced translates into their gift buying as well (weddings)

women aged 40 – 55, children are grown, middle/upper-class, frequently shops for the home, values cultivating a unique home space, has a clear style/knows what they like, are less concerned with keeping up with the trends and more concerned about creating a space that reflects who they are as an individual and as a family.

1) They’re often on the look out to update or add to their space. With children growing up, they may be looking to renovate/redecorate to reflect a more adult home
2) Have the money to spend on more specialty purchases
3) They shop with purpose and our mindful to purchase something that reflects them vs the latest trend

1) Rodrigo – 45 years old, married with 2 kids, above middle-class salary, business man, has never travelled outside of Brazil, has some family in Canada, loves being social/barbeques, has a flexible job / can work overseas

2) Sarah – 25 years old, from Japan, unmarried, currently works in a restaurant and lives with parents, has saved to travel, needs to practice English in order to improve job opportunities in larger companies, curious/hard working, open-minded, healthy outdoor lifestyle

3) Yasar – 32 from Germany, working on his PhD, married & loves to travel with his wife, well educated and curious about international culture but also art and history, likes structure and meeting people

4) Peggy – 40 from France, unmarried, loves meeting people and is interested in Canada – there is a comfort in being close to some French culture, but really wants to force herself to immerse in English. Has travelled before, and believes in a balanced lifestyle; is taking a year off of work to travel and practice English before she goes back. Loves reading and is working on some English novels in her spare time.

5) Vitor – 21 from Brazil; Wants to go to university or College in Canada; already very advanced in English, looking for the social experience; has some friends and family in Canada but wants to meet more people/friends; knows English is important for his success in future jobs.

Any one – because they want more than vocabulary and grammar; it’s not just about learning English, they want to see Ottawa and they want to be social.

Mutual Status

Newcomers to Canada

People in the community

Church, Schools Freelancers, and Small business consultants

It is because they are new to the city and they have bought a new computer and need help to set it up.

People in the community because they have already in the country already but they don’t know my services already and that it doesn’t exist yet. They want to have more knowledge and understanding on what I can do.

And if they are interested in my services or not.

Churches,Schools,Freelancers and Small business consultants since they use a computer everyday in there lives for homework email watching and downloading movies and music. People at church and freelancers would need it a lot since they will print a lot of documents would need internet protection the latest Microsoft Office suite.

men and woman aged 25 and over who value aestheticism
woman aged 30-65 with steady income who value aestheticism
families with steady income and a love of aestheticism. from North America. has a love of nature.
families with young children who have a lot of wall space and imagination. they want a playful decoration that stimulates their child’s eyes and imagination at the same time. They want to buy local and support an artist that create something original. They have a love of animals and nature and want these things to play a part in the things that decorate their home.

“families with young children who have a lot of wall space and imagination. they want a playful decoration that stimulates their child’s eyes and imagination at the same time. They want to buy local and support an artist that create something original. They have a love of animals and nature and want these things to play a part in the items that decorate their home.”

Graphic design studios
Local news, tourism, and culture publications
Northern Ontario/broader Ontario tourism, culture publications
Small to medium businesses/start ups (hospitality, tourism, arts and culture)
Tourism agencies
Nonprofits
Arts and culture organizations

Small to medium businesses/start ups:

-They’re usually looking to establish and communicate their brand quickly and effectively in the local market
-They probably can’t afford someone full time for writing, editing, and communications
-They’re likely to work with graphic design studios to product their visuals, and if I work with a design studio, there could be some strong linkages

Middle age, home owners, married, good source of income, not afraid of home renovations, in good health and in the Northern Ontario district.

home owner:
they have a need for my services
they have capital
they have credit

Females from the ages 15-54, medium to above average economic status, trend-following, frequently visits restaurants and cafes to order dessert, located in the Edmonton area.

Families with medium to above average economic status, like novelty items, frequently visits resturants and cafes to order dessert.

As a “cutesy cafe” the aesthetic is meant to appeal to women, women in the age range of 15-54 have the most disposable income to spend of eating out, as a cafe that serves dessert items they should eat desserts, cafe will be located in the Edmonton area meaning residents will be the most likely customers.

Age groups can be any. (Proven, as I have a few older people who have requested hoods. If done with nicer material, many older ladies love them because it helps keep their body temps up.)

Event attendees, or those with eccentric fashion choices, would be the biggest, as far as lifestyle.

Occasions: Tents during events (music festivals, or local shows), Booths at market places, Hand-crafted Fairs/Farmers Markets.

Regular festival attendees are normally individuals who plan out their outfits accordingly, and follow the cultures surrounding them. This demographic is how faux fur hoods, shawls and costumes in general have become more “socially” acceptable, as many work the festival wear into their regular social wear.
This backs the fact that “alternative” is slowly becoming more mainstream.

These attendees also tend to gravitate towards hand-made wear, as being in the brand names no longer has the same pull that it used to for this demographic.
This opens up much more room for me to focus on custom made work, which is one of my ultimate goals.

The PLUR* lifestyle is a wonderful way for networking to happen on a customer basis. My customers will be beautiful walking advertisement.
(*Peace. Love. Unity. Respect. Summarized, it is rave culture.)

kids to elders
25 to 50 years old
tourists
Canadian

all ages eat fast food
they will buy the product with alcohol
easy to look around sightseeing spots with it
selling in Canada

Businesses in Victoria
Non-profits in Victoria

Want to make a difference
Have some money to pay for it
Have a larger audience and staff number
Want to diversify their audience
Perhaps younger employees

Do I need a reason- really any business or non-profit could be a customer.

engineers and construction people based mostly in Africa specifically in the Congo

The products are essential in their field of work, they need products fast, the product brings value in their field

– Top 80% of income earners
– Top 60% of income earners
– Educated
– Left-leaning
– Environmental Ethos
– Connected to place
– Busy lifestyle and get delivery
– Use active transport and stop by local bakeries.
– Maybe primarily white settlers who are mindful of colonization, Indigenous peoples, possibly tourists, immigrant POC who are well established in Canada and mindful of colonization.
– Primarily Greater Victoria, or up to Nanaimo with a Partnership with SPUD.
– Women
– Rainbow community
– Age? Maybe younger are more concerned around environmental and colonial issues, but older have more income and in this community are quite likely to care about the same issues?

middle to upper class, educated, progressive women who live on Southern Vancouver Island:

Vegans, vegetarians, athletes, waste free living people, young people, bohem(hippies), Allergic people

The first ideal clientele would be young vegan/vegetarian that goes to festivals and eat/think consciously.

-I offer 100% plant based food So they are basically the first target market because this is what they will go for.
-They are more conscious about their food choices
-They will be more willing to drive and take the time to get to my food truck

18-40 persons who make at least $30,000 at their job to pay for their entrepreneurial career. However, they feel like they don’t have enough resources or at least know how to navigate it so they can make their own money and leave their job. They went to school to solidify their occupation so they have a backup. They like going outside and partying, meeting new people and networking, but they also are great at prioritizing their responsibilities because they understand how much time they need to commit to being an entrepreneur. They also travel and have extracurricular activities so they make money to fit their lifestyle. They want to be making more money though, and don’t mind starting it off as supplemental income but wants to transition it into a full-time career. They are from the Asian, Caribbean or African diaspora and are deeply rooted in their culture so they use it as inspiration for everything they do.

16-3 persons who are single or in a relationship with another artist and want independence. They work a retail service job like Aritzia and while they make decent money, they are tired of making ends meet. They live with their parents to save up as much money as they can or at least can invest into their career. They have time to take entrepreneurial programs and YouTube videos to learn more about their craft. They also spend a lot of time on social media and keep up with trends on top of seeing what their friends and other influencers are up to. They are from the Asian, Caribbean or African diaspora and are deeply rooted in their culture so they use it as inspiration for everything they do.

18-35 persons who make at least $30,000 at their job to pay for their entrepreneurial career. However, they feel like they don’t have enough resources or at least know how to navigate it so they can make their own money and leave their job. They went to school to solidify their occupation so they have a backup. They like going outside and partying, meeting new people and networking, but they also are great at prioritizing their responsibilities because they understand how much time they need to commit to being an entrepreneur. They also travel and have extracurricular activities so they make money to fit their lifestyle. They want to be making more money though, and don’t mind starting it off as supplemental income but wants to transition it into a full-time career. They are from the Asian, Caribbean or African diaspora and are deeply rooted in their culture so they use it as inspiration for everything they do.

They should be the target customer because these people understand what it takes to build multiple streams of income and have been exposed to a lifestyle that would still support what they love to do, but on a more intentional note. They make money and know how important it is to invest, but don’t necessarily have the support or resources to help guide them. They are also of a legal age so it’s easier to align them with many kinds of brands without the underage legalities that may affect any partnerships.

The self help/self care industry seems to be mainly for financially stable white woman-similar to the ‘spiritual’ communities… I do not want to perpetuate this as an activist though i want this business to succeed. I see the deck going down two possible routes. One is easier/doesn’t feel as good but more comfortable-make it an oracle deck, market it under self-care and make it for white woman that want to make a difference. The second is moreso going into ‘group works’ territory where it could be used communally or on your own and is attractive to multiple ethnic backgrounds and highly useful for many different activists doing incredible work

-people like me: easiest to empathize with though perhaps will project more onto this group: white, woman, young, grassroots, moral, interested in self-help or mitigating burnout, spiritual to some extent or open to it to some extent, health is starting to become pour, in north america

-grassroots/underground/front liner activists

-older activists

-wider ethnic background: still youth or young adults or adults emerging or well versed in activism but ready to start looking at the inner dimensions in context to their work, in North America to start

-wider ethnic background: still youth or young adults or adults emerging or well versed in activism but ready to start looking at the inner dimensions in context to their work, in North America to start

1. Morally and impact wise I want to stress the diversity in ethnic reach due to thee self-care movement’s predisposition to being for white women

2. Young people are quite obviously (seen in trends) spending more money on self-help and self-care. They also feel the environmental stressors of the world more severely due to their future being at risk

3. Attitude wise they already care about the world and their place in change-making and have had the moments of reflection related to burnout, humility, doubt, and search for inner peace. I am not trying to convince them to practice self-care or to care about the world, I am merely speaking to their inner hidden shame as an activist for wanting to feel ok when the focus is always outward. hmmm maybe reflect on this more.

Nurses, Graveyard shifts, Restaurant industry, elderly, physically unable or health condition making them unable to walk dog, very busy workaholic. All valuing animals needs, appreciating my time, being environmentally conscious or open to it. A caring, easy going personality and behavior. Living in the Victoria area.

Flexible walk times
Will be kind and appreciative
Has similar values

Thinking about “where the money is at”
Age group:15 – 45 , youth to working adults
Gender: does not matter
Marital Status:single, married
Job: does not really matter, probably white collar jobs, working professionals
Income: for youth, their parents making around 130k
Geography: Roncesvalles Area
Ethinicity: ideally does not matter…

Thinking about the customers that I also care for:
BIPOC, QT people, those of marginalized identites.
Income: Generally low,
Geography: probably be outside of Roncy, and in “less affluent” neighbourhoods

Age group 10 – 25, Geography: Roncy, Income of parents: mean ~130k,

University and College Students
Young Adults
Moms
Retail and Service Employees

University and College Students because:

There is a high level of consuming on that end.. food, clothes, shoes, etc.
Pretty well all students are linked up with social media and therefore are more connected to being in demand with trends
Connection with online networks will help with my service very much

GenY
GenZ

GenY- not into fast fashion as much as GenZ
Are entering working force thuse will overtake genX as the consumers.
want non traditional brands.

Age 45-65, Male and female, Less active social media users
– Those with less knowledge of operating social media platforms
Small businesses with few employees/lack of capacity
Entrepreneurs

Age 25 – 44, Male and Female, 45% of social media audience, More active social media users who may better understand the value and importance of well-curated content and strong engagement on social media.

Individuals 45-64 make up 27% of the social media audience. Since they are less active users they likely have little knowledge around social media platforms and are less likely to operate their own business accounts.

Individuals 45-64 are more likely to be in a position to make decisions around hiring for social media marketing services for their business or place of employment.

Health conscious, trendy people who are willing to try new things, likely millennials with a decent wage. People with chemical sensitivities, those who are avoiding fluoride (including parents with kids who swallow toothpaste). People who are interested in natural health, herbal medicine, and plants.

millennials: want more locally produced goods, are impressionable and willing to try new things, it is trendy to be zero-waste (recyclable/reusable package)… they also consume a lot of coffee and few have dental plans… sensitive teeth.

trans people
non binary people
LBTG people
15 to 47 years old

15 to 47 years old

by 15 years old most of them aready know what style that express who they are

45 years old are ok with whatever

Women of all ethnic backgrounds
Age: 18-35
Life style: Healthy, self-care/self-love mindset, young professionals, university/college students
Occasion: Special events: weddings, bridal showers, baby showers, bachelorette parties, graduations.
Health: Normal to sensitive skin types
Loves baked goods, how they look and has a mindset of “treat yourself”
Income: middle class and upper class (taking baths could be considered a luxury)

Health: Normal to Sensitive Skin Type
– Solve problem of drying out skin
– A bath a week can help with calming down the nervous system. Aromatherapy benefits
(taking time to relax is extremely important for mental/emotional health)
– Helps aid achey muscles and joints

– Either 55+ women living in small town and non-metropolitan regions who are passionate about ethical and sustainable products, or
– A younger demographic, predominantly female, or any gender who appreciates creative/stylish/eco-friendly home decor/clothing, typically between the ages of 20 and 45, but could be anyone at any age that is comfortable making online purchases. My products will appeal to this demographic as unique pieces with aesthetic appeal, cultural importance, and will contribute to social and environmental causes. They could be in early-adulthood and in the middle stages of life, either in school or working, middle to high income, living in a home or an apartment, living in the city or near a metropolitan area, with or without pets, with or without an ethnic background who are interested in sustainability issues/zero waste living/ethical products/travel/community/nature.

I have selected this group of “Zealous Consumers” (https://www.crop.ca/en/blog/2017/190/), which represent 27% of Canadian consumers and who are young people under 45, predominantly female, higher-than-average income earners, and urban dwellers. These consumers are very enthusiastic about consumption, especially ethical and sustainable innovation. I am choosing them as my target customer because:

– They represent 32% of our nation’s total population, ranging between the ages of 20-44 years old
– They have strong values and morals pertaining to ethics and sustainability and favour purchasing products from companies that uphold these same values, willing to pay more
– They have significant purchasing power with a stable income and additional funds (above average income) to make a conscious decision to spend mindfully on products of value

In addition:
– They have a strong online presence, are comfortable making purchases online and enjoy being connected to brands through their various marketing platforms to know their story and become part of it
– Considering the above assets, they can influence others (family, friends…) to take small steps towards making more mindful consumption choices by being an honourary ambassador/representation of our products and values

A) middle-aged (40 to 60) females who either run businesses or are married to business owners, they have a steady high income, enjoy luxurious products and designer brands, have children who have studied or lived abroad, they themselves have lived abroad, traveled and been exposed to other cultures and returned to Haiti to make money. They are influenced by social standing and use material goods to elevate their status or maintain their status.

B) 20-35, female, single or has family, makes a moderate level of income, works for an NGO/government/bank, is in the life stage of growing their career, values their family and friends, deeply cares for social issues, is curious about different cultures but has limited travel experience

C) young females (20-40) who have lived or studied abroad, have been exposed to other cultures, and now currently live in Haiti. They are make enough money to cover basic costs of life, but might have access to parents money. They are influenced by social rank and use fashion and trends to maintain their position in society. or they overspend in order to look like they have a higher income.

D) hotels or restaurants: they are looking for linens and fabrics to decorate their interiors, but they want to stand out from the typical Haitian designs.

Middle-aged, successful women
1) they have access to disposable income
2) they decorate and design their homes
3) they value good quality products

My potential consumers could be;
1.College students
-who recreational use marijuana.
-who recreationally use marijuana
2.Physically and mentally Sick individuals who are looking for alternative treatment methods as opposed to traditional treatment options
-people with chronic pain
-cancer patinents
-people with eating disorders
3.brick and mortar headshops
4. people age 19-45 who smoke marijuana and shop online

Group #3
Sick individuals should be a possible consumer group because they may be new to smoking or consuming marijuana and we can offer information on what products to use to consume their marijuana. which in turn would build trust and credibility which is a key part of the visitor to consumer conversion.

18-25 main target but all ages
all genders
Married or Single (with friends)
All sorts of job
Milleniels
Gen X
even boomers
Any ethnic background

Milleniels also known as Gen Y
they are the ages of 1981 to 1996
reasons:
Love board games and gaming
Teens and adult years when technology has risen
Finished schooling or in school

I have four different types of customer I would like to aim my business towards:

Corporate Figures – These are 30-65 years old, male, high paid/financially stable business owners of persons in positions of power within their companies. These customers are looking for training type videos when bringing new people into their business.

Small Business Owners- These are male or female business owners, any age all of whom own and operate their own small business. These customers are looking for advertising, promos and commercials.

Events – These customers are male or female but favoring females, young adults 20 to 35 years old all look to capture events with video production. Specializing in weddings.

Other – These customers are a wide demographic as they are male or female, of any age all having struggled from disabilities or mental health struggles. These customers suffer in their lifestyle is someway are are looking to bring awareness through promos, commercials, of documentaries.

The target customer I have chosen to focus on is the Small Business Owners. This group will be male or females who own and operate their own business. These business owners are local and support/build a community in their customers. I feel like having similar values and lifestyles of providing a cinematic experience that would allow them to connect to their customers through commercials, ads or promos.

Small business owners, Musicians, event planners. Engaged couples.

Most likely have taken out a small business loan for advertising. May have a new album released and need a music video. May need services for each event they require.

Age:
Age has to be over 16 due to regulation.
Can be any age above, but riding a bike to work every day requires a certain level of comfort with activity which is a trait more commonly associated with youth. Also the older the person, the farther along in their career they could potentially be, the more likely they have a family (and would need a family car), and the more they could potentially have saved up. All of these factors mean the older the customer – the less likely they will consider an ebike as an alternative to a car, rather it will be seen as a recreational vehicle and be a “vitamin” not an “aspirin”. I’ll set my sights on an age range covering students and young adults at the beginning of their careers: 16-35

Gender:
Any!

Occupation / income:
Those who work or go to school within 25km of where they live.
Low / middle income where a car is a significant expense.

Location:
People who live in cities, the limited speed of ebikes makes them unsuitable for those that need to travel long distances via highway such as people who live in rural areas.

Young adults at the beginning of their careers.
– Will have money to spend
– Will not have an abundance of money (student debt, high rent, starting salary)
– Will want to maximize their free time

age group: 16-35 years of age
gender: mainly woman
Marital status: single & married
Income: $10,000- $80,00 year annually
Lifestages: teens (high school), young adults (uni/college), adults
Attitude & behaviour: positive, happy
Health condition: healthy
ethnic behaviour: African American, Caucasian

Gender – Woman.
1. mainly women are going to purchase cosmetic products
2. doesn’t matter the age whether they are young are old woman will always wear/purchase cosmetics
3. a lot of them buy for special occasions like weddings, birthdays etc

– Single women ages 18 – 30 with a 50-60,000 income.
The have a comfortable lifestyle with little financial responsibility and a need for experiences (social media worthy). They prefer products that can be mix and matched and worn all the time. They want luxury items at a reasonable price. All races in North America.

– Single women ages 25 – 45 with a 70,000+ income. Living in metropolitan areas with luxury lifestyles. Weekly personal care expenses nails, hair, fitness, skin etc. They are self aware, confident and bold women. They travel often at least 5 times/ year.They invest not only in tangible items, but intangible as well. They prefer high quality craftsmanship and great service over an experience or price point. They live in North America, Europe and Asia in countries with a strong economy.

I choose Group 2 because their expectations and habits align more with my long-term vision. I want to create a brand that will continue to grow decades after me and I want to create products that will last decades/ enter difference generations.
High quality materials, production, craftsmanship, a strong brand message that is easily accepted with group 2. Life should be enjoyed everyday with simple or extravagant pleasures.

Young men and women (aged 16 (or 18) – 30)
Typically single
Enjoys making music, working on artist and professional development, desire to be an independent artist
Any income bracket – focus on low income, disadvantaged and marginalized communities
Interest in diversifying the Canadian music industry–interested in hybridized forms of music
Located in Toronto with an interest in touring and networking with international artists

Young people – they decide the trends on music consumption, they have the most freedom to engage in music performance and production, the music industry is dominated by young people

Men age 25-45 who run their own business but need help with upkeep and behind the scenes/scheduling worldwide but mostly north America, Europe, austrslia
Women 28-45 who need help with scheduling work and home life, doing behind the scenes work for their busineds/life , worldwide but mostly north America, Europe, Australia

Because once people have their business established it can be hard to keep up with all the background work that goes into keeping it current and afloat, which is where I come in to help. As well as with scheduling with clients or in their personal life.

FS Organizations – these are regional, national, or international organizations that aim to support the FS movement. They work to do this in a variety of ways, including delivering online and in person training, developing quality assurance models for training and program delivery, supporting the formation of local networks, and organizing conferences for communities of practice.

FS Practitioners – individuals who have undergone training or other equivalent professional learning and are currently delivering programs.

Individuals who are intrigued by FS philosophy and want to learn more about how to integrate it into their work. They may or may not want or be able to access formal training.

(generalizations: mainly women between age 25-60, working in education or related field, environmental minded, likely white middleclass (but not always), western & english speaking countries)

FS organization directors.
1. I already have a good relationship with many of them.
2. They are seeking me out to support their organizations.
3. I need to work in collaboration with these orgs FIRST so as not to be viewed as a competitor or barrier to their mission.

Readers
Writers
Artists

Writers – they will always be contributing and will have to be the main clientele in order to even operate the business

Ages 18-80, full time, part time, lifestyle of someone who is ecologically conscious, who likes to save and repair their clothes instead of throw them away and buy new ones, behaviors such as the tendency to recycle and compost, to buy local, source out fair trade, second hand, organic and similar tendencies. people living close enough so they can drop off and pick up sewing projects.

ecologically conscious people will be more open minded. They will be more willing to try something new, ( upcycling, buying second hand / vintage / attend clothing exchanges / fashion shows) They are also more creative because they are more open minded, and might be willing to take on projects that involve clothing, fabric, textiles ect.

#1 lactose intolerant and allergy.
Emily is 24, she loves ice cream, but only consumes sorbetes as she has not find any vegan alterantive.
#2 vegan woman
Val is 28, vegan, she finds vegan ice cream expensive
#3 restaurant consumers
They dont have enough alterantive
#4 families with kids
$5 teenagers

Vegan woman
1 – They are the most likely to buy (values, availability, health)
2 – Price
3 – Less Fat

35 year old male with middle-high class status
Family-wife & kids
Supports on his income & no debt & good credit
Values a clean car

Able to afford my services
Aware of sanitizing their car for their family
No time to do it themselves

Big box US retail brands ( Adidas, Nike, Levis)
Shopify clothing brands
Woo Commerce clothing brands
Large Canadian brands( Lululemon, Canada Goose)

Shopify clothing brands
– at least 300,000 brands using Shopify ( easy to scale)
– software only needs to be adaptable for Shopify brands
– smaller brands using Shopify are easier to contact and connect to

– Students
– Parents/Family of students
– all age sports players
– Race car drivers
– Race car fans

Race Car Drivers
– love to share photos of their precious cars
– I spend a lot of time at the race track taking photos, something I am passionate about
– drivers want to get their sport out there and seen so it can grow, using photos and promotional materials like hero cards helps with this

Anyone really.

They have an interest in the services offered.

income: low-med
occupation: anime, comic, “geeky things “
values: community
occasion: comic con, G anime, Anime North, Otakuthan, Geek Market and etc.
business
organizations
Geek culture (community) is a subculture of enthusiasts that is traditionally associated with obscure media (Japanese animation, science fiction, video games, etc.). However, geek culture is becoming increasingly mainstream; for example, in the past year alone, Dragon*Con, a major Geek convention in Atlanta, Georgia, attracted an attendance of over 57,000 members.

1. Custom props, weapons and accessorizes for cosplay.
2. Custom 3D printed gift, key-chains, stickers, t-shirt for events, business, organizations.
3. To help fund programs for youth.

18-85+, Male/Female/Other, Single/Married/Common-Law/Etc., any job holder or business owner can use this service, usually middle and upper-class income demand cleaning service for their homes, university and college students can benefit from a monthly tidy up.

Residential Group
1. Family with two working parents and children in the household, living in a suburban neighbourhood.
2. Older adults, single or couple, living in a small house or apartment,
3. Group of mid-20-year-olds that live together, and have recently started their full-time jobs or running a full business, in other words, young adults that decent starting salary or earning that lives a fast life, and trying to adapt to a new lifestyle.

Commercial Group
1. Businesses that generate lots of customers through their doors, which requires to maintain a standard of cleanliness. Usually stores, restaurants, nightclubs, bars, office buildings, and more.
2. A government-owned property that requires periodical maintenance such as offices, service centres, and public transport.

Residential Group
The young adults that live together are the best group for the long term since eventually, they all move out to go separate ways and decide they want to start a family or still busy from their lifestyle. Say there were four young adults in the household in around five years they could all become a family with children which in this situation they all want the same service. Now you have four separate customers and basically earned three more customers from their loyal and our service. There are many young adults live in this scenario 7.3 million millennials living in Canada to exact, and this is the largest group in population since the baby boomers. Some of the customers of this target have connections or own a business that requires maintenance, so it results in an opportunity to gain a customer. Only if the service we provide meets standards every single time and no mistakes.

Kids (9 to 14) that play baseball and enjoy it, and want to get better. Also maybe they are interested in meeting some MLB players

I want to open a baseball camp and if you like baseball then you go to camps so that is why I put if you like baseball in my ideal customer description.

Gamer’s and collectors foodies beer drinkers college and university students game developers funko pop collectors.

Gamers

I have first hand experience with gamers as I have traveled through conventions for the past two years.
My research shows that sales for games and in home experience has grown exponentially during this past year.
Gamers are looking for new experiences and to be able to try retro hard to find games along with new games.

corporate 9-5 workers, artists, millenials, Gen z, women, married or in serious relationship, 40k-100k annual income, starting to settle down in life, likes to look put together with minimal effort,

18-29 Young adults looking to build and maintain healthy eating and exercise habits as prevention
Any adults who have diet related issues such as diabetes, heart disease, obesity, high blood pressure, stroke, food related allergies, and a variety of cancers or who wants to prevent those
All ethnic groups can benefit from this but as a vegan I am able to adjust things based on cultural and religious preferences as well.
Women- A lot of exercise is targeted at men, and women tend to feel the pressure to get skinny or get ogled at the gym. This is a way that takes them around all that so they can have a positive environment to grow confidence in.
People with mental health issues or low confidence – Same thing about the positive environment

Any adults who have diet related issues
1. I am mobile, meaning that if transportation is an issue it is super convenient
2. I am interested in balancing both Nutrition & Exercise –
3. One-on-one coaching instead of being on a gym stops you from feeling the pressure from being around fit people, you are less likely to get embarrassed.

Millennial Female Single and or in a relationship, healthy condition, in between achieving their long term goals, loves the luxurious lifestyle, values trust and loyalty, Canadian citizens/USA citizens Style pleather/lace combo

Female Millennials. I am a Millennial and in the same age group so I can come from a place of understanding and can bring authenticity to the customers. The styles i’ve chosen is very similar to my fashion taste, so I’d be in close corners guessing in the beginning what the customers want. Due to my age and the age group I’ve chosen, I can relate and be reasonable with the outfits am picking out sexy but classic at the same time

The possible customer groups for the restaurant would be young adults from the age of 20-45. Possible male customers who are in the country alone without their wives looking for authentic food from East African region with possible occupations as essential workers with incomes varying from minimum wage to 20$/hour. Lifestyle would involve not having enough time to cook at home therefore eating out from time to time with the need to have comfort food from back home. The ideal customer would have family values and the food would reflect their admiration for their upbringing. Their nationality would most likely be from parts of East Africa.

Ethnic background would be the most targeted group since they would be familiar with this kind of food. People from the same background would appreciate food that they perhaps cannot replicate at home. This customer base would also come back as loyal consumers to support a business with a similar nationality.

1.My target age group is between 12 and 40,male and female
Resource Specialists
2.Market Research
3.Epidemiologists
4.Occupational Therapists
5.Software Developers
6,.Diagnostic Medical Sonographers
7.Interpreters and Translators
8.Healthcare and medicine. ,doctors and nurses
9.Arts and entertainment. movies actors
10. all Business.
11. Industrial and manufacturing. all factories
12. Law enforcement and criminologist,forensics
13. armed forces. all branches

All these people will use products
all these people will need everyday products
all these people will have these products and anything else they want, when they want,how they want, at a low cost they can afford.

Men & women over the age of 22 that have started working or well involved in their careers. Medium to high income with a better understanding of sustainable and ethical practices in the fashion industry. Should be willing to spend more for less products but better quality & stronger values. Behaviour includes recycling, caring for the environment and a sense of style without impacting the world around them. They are happy to support local brands and give back to communities when necessary.

30 year old women established in their careers:
1. They have enough resources to understand the difference between slow & fast fashion
2. They have enough income and willingness to spend a little more for less but better quality.
3. They have a strong sense of style & appreciate brands with value.

1. Mothers
2. Couples
3. Celebrities
4. High net worth individuals
5. Young professionals

Young Professionals

1. They have the financial freedom to pay for their surgeries
2. Cosmetic surgery is a growing trend amongst this group
3. They may have an idea of what they wish to look like and need help navigating how they can get there

-adult age- target market includes those who are old enough to manage a yard/property. Will include a lot of homeowners
-ecologically and healthy-living minded folks- those who already garden, shop at farmers market, are interested in sustainability
-all ethnic backgrounds
-geography- low-middle to upper class folks, are more likely to spend money on landscaping services already
-over 35 homeowners.
-young people also, who own homes or who rent
-business who are interested in green initiatives (rethink green? respect is burning? Buddha)

homeowners (or those with access to land that they are interested in caring for) who are already into environmentalism are my target customer, however younger people will also be reached and will be interested. Businesses who grow herbs already or would want to grow more, might wish to have us plant or design a garden for them.

1. easy to market to
2. large group
3. less money but more disposable income.

21-50, Female, Middle Class income, Professional worker, hardworking, stressed, busy, suffer from mental health issues, R&B & hip hop music lover, interested in natural skincare & Suffering from skin conditions.

– from the age of 21 to 50 these people are working professionals (usually) who are busy because my products are to used in replace of your regular routine and get rid of the problem areas while uplifting your spirit
– Mental Health Issues – takes the time out of your day to settle those thoughts
– Suffer from skin conditions; my products will work to clear skin conditions using natural based ingredients.

people who follow buy and sell groups on facebook in the immediate area (with in half hour drive)

I like to provide local honey to people that live locally.
I think that people appreciate something made locally.
People in the area like to support start up buissness.

people with sensitive skin/skin conditions
the average everyday person who likes to shop at physical retail stores
environmental enthusists
rich and poor
people who are conserned about what’s in ther soap products

the average everyday person who likes to shop at physical retail stores
– easily accessible of all-natural organic soaps
– traffic of larger diversity of people
– awareness to an alernative bar of soap

– people of color
– interested in cruelty free and organic ingredients
– urban dwellers that are unable to acess camel milk products

– people of color
People of color often find their skincare & beauty needs overlooked or merged into eurocentric standards of beauty.
– strives to overcome and advocate for poc skincare needs
– create a safe space for them to explore products that fufil their diverse needs.

Our target market caters to all individuals of all ages (preferably 15+, the general age group where individuals will begin formulating a skincare routine). Our brand’s main goal is to be inclusive, universal, and accessible to everyone. Because most skincare brands specifically cater towards women, we are trying to break that barrier because the luxury of skincare and indulging in self-care should be just as accessible to everyone. Our products are designed specifically for those who want a simple and minimal skincare routine. We believe that simple is better as it allows us to be more transparent with our customers about the benefits of certain ingredients and we are able to maximize the benefits of each ingredient (quality over quantity).

20-40 Females wh make at least 60k annually, works in settings that require personal aesthetics, or enjoy personal aesthetics (office work, makeup artists, baristas), enjoys form and function. Prefers clothing that is sustainable, second hand, local. Doesn’t mind paying extra for quality. Shops frequently or relatively frequently.
Lives in NA.

My target market is already established. I chose this market because they have the majority of buying power in my market and are the most conscious of sustainability and not destroying the earth. I also chose them because of their population segment in north america. This age group is the future, the movers and shakers, the people who define and start trends.

Independent Music Labels
Independent Musicians
Other music branding firms
Youtubers
Signed Musicians
Big music labels

Indie Musicians:

-The trend is turning towards giving more power/independence to independent musicians
-Because there is no label behind an indie musician, indie musicians will need as much help as possible.
-Most musicians aren’t well versed in Graphic Design

Fellow entrepreneurs who are in the mid stages of establishing their idea/business/product.
Small business who needs help with their digital marketing needs and online presence.

Influencers.

BIPOC business and entrepreneurs.

Fellow entrepreneurs.

students, ages 18-40, city dwellers, working professionals, stoners

city dwellers, people looking for cheap, accessible, reliable late night comfort food provided via no contact delivery

women, ages 16- 65, single-married-divorced, lifestyle that is comfortable in their own skin.

we want to reach out to women because:
– they need to know that they are beautiful as they are
– that they should be comfortable in their own skin, however if they want to change certain aspect about them they can
– they are a targeted gender to be shamed on how they look

Small business owners
Local artists
Small communities
Niche interests
Holiday gift givers
Birthday gift givers for sentimental gifts
Likely women
middle aged and wanting to express self creatively
Positive attitude, enjoys going against trends
Live in Edmonton and wears jackets often

middle aged and wanting to express self creatively
Positive attitude, enjoys going against trends
Live in Edmonton and wears jackets often

This has been the most organic direction I’ve seen my business going according to my analytics. I feel it is a population I could cater to happily, and have plenty of experience with.

Historybounders.
LGBTQ community.
Eclectic/quirky expressive people.
Fairy/cottage/forest/knight-core, morikei, forest girl, dark academia, soft girl. art-mom aesthetic fashion markets.
Plus sized individuals

Eclectic/quirky expressive people.

Unique pieces are a must. Something sentimental that makes it special is a plus (like hand work).
My strength is artistic style value and quality, both something someone in that style would usually appreciate in their garments, as it is an extension of themselves, and their self expression is very important to them. They are willing to spend to get -the right- piece to express themselves.

Canada
Uni Sex
Young Adults (18> yr olds)
Millennials
Post Secondary Education
Middle Class or higher
work orriented
fastpasced life
health related activities (yoga)

Research their products
have buying power
active in their health journy

Early to mid career professionals – $50,000 annual or above
Long-term career driven, not just looking for their next job or gig.
Looking to enter corporate businesses (office-based professionals) – finance, communications, customer support, etc.
Individuals looking to make a shift in their careers – promotion, industry change, etc.
Possesses a post secondary degree (in progress or completed)
Has a target industry in mind (optional, but helpful)
Has transferable soft skills from part time jobs, volunteering, etc.
Willing to pay a premium price, knowing that it goes towards helping others from disadvantaged backgrounds get their start as well.
Respectful of our business values (diversity and inclusion, lift up one another, zero tolerance for hate speech, etc.)

Early to mid career professionals – $50,000 annual or above

– They can afford to pay for a specialized service
– Most likely to be focused on long-term career goals, not just getting their next gig
– They understand the value of persuasive copywriting and investing in their application documents

Youth and young adults ages range from 16 to 30
Adults two seniors ages 35 to 85
-Any demographic.

Youth to young adults because I’m focused on the Las test trends and for it products.

#1 Women, English speaking, ages 30-50, affinity for self care and “treating yourself”, healthy lifestyles, located in and around the National Capital Region, avid gym goers resulting in sore muscles.

#2 Women, English speaking, ages 50-70, affinity for wellness and natural products, interested in yoga and meditation (big on self care), located in and around the National Capital Region, dealing with any kind of chronic pain disorders and/or general discomfort.

#3 Women, English speaking, ages 70+, less than active lifestyles, dealing with age related pain conditions (Arthritis, Knee Pain, Back/Shoulder Pain), located in and around the National Capital Region.

I chose group #2.

1. I believe women in this age group will have more expendable money.
2. Women in this age group still use social media and online shops, whereas the older group may not.
3. Additionally, chronic pain leads to testing out various products to find the best ones.

– occupation: high school students aged 15-18
– North American (Canadian or US based)
– inclusive group: any student; race, religion, culture, background
– mature student of any academic/ethnic background – maturity/behavioural/personality test will be given prior to match
– GOAL => Income: paid internship opportunities for eligible students with parents in low-income brackets
– students can be matched with paid or unpaid intern otherwise and program is based on participation and outcomes
– requests for accommodation can be made available for students requiring additional mental or physical support
– mentorship and check-ins will be available

– parents/legal guardians of students who realize the importance that an internship can make on helping their child reach their full potentials after secondary school and in life

– possibility of later partnering with organizations to offer university internship programs , however, the focus is on high school students

High school students
– helps increase motivation and graduation rates at all academias
– helps the student participate in the workforce at an early age and spend their spare time wisely
– contribute to economic sustainability through decreased unemployment rates

Programs- Youth 13-30 and elders.
– Specific to Indigenous youth with a program every now and then open to the public.
– There will also be groups like canoe clubs, or hiking clubs that will meet every now and then to keep active.

Selling clothing and gear all ages and people from communities and tourist. This will also be for avid outdoor enthusiast and baby boomers looking for the latest gear.

Trips will be for families coming from the city to have a guided trip. There will be cultural trips for indigenous youth that have a focus of mental health and history of the land.

First Nation Communities.
– Always looking to support their own nation and community.
– Trust in the products that are endorsed by family/ there own nation.
– Looking for Land Based programs being taught by an indigenous person or co lead at least.

Target Audience (Focus):
Age 22-35
Men/Women (Mostly Women)
Cares about decent quality, art/style, trends
give gifts (special/unique/customized ones)
single/ boy|girlfriend/ recently married
like traveling
fit/go to the gym
Working full-time | Students and working part-time | international students (e.g: NGOs, Fintech, Banks, Startups Government, museums?)
hike
Volunteer (Uni/ Rotaract/ Global shoppers/ AIESEC)
Have side business
Fair, honest, support equal opportunities
Appreciates diversity
Fed up or racism and unequal opportunities
Does Not like dealing with very big corporations due to their corruption and different scandals involving racism and inequality
Like supporting small businesses and local artists

Does Not like dealing with very big corporations due to their corruption and different
1) They would support small businesses
2) They would support local artists
3) They would agree with Artesia’s values

Small to medium businesses that are starting to become established enough to allocate some budget to community engagement and philanthropy.

They have jobs that are too busy to be engaging in philanthropy, but have the funds to hire a contractor. Their consumers don’t think they are generous enough, they need to enhance their marketing, they have low employee engagement. They don’t want to keep forking out one-off donations and sponsorship without any strategic purpose anymore and want to find ways to leverage their giving. Perhaps someone in their company has recommended they engage in philanthropic activates but they don’t know where to start.

Group 1
18-24
Female
Single
No Kids
Owns her own business
One woman show
Sustainable products
Philanthropic lifestyle

Group 2
25-45 years old
Married/Common law
Kids
Part time + business and/or self employed full time
Busy life style
Kind, giving, hard working
Runs her business well but often running around, tired and stressed

Group 3
35-50 years old
Married
Adult kids/empty nester
Self employed
Business owner
Has employees

25-45 years old
Married/Common Law
Kids or no kids
Self employed full time or part time
Might still have a job aside from her business
Small Business/Blogger
Busy, healthy lifestyle
Philanthropic values
Honest, confident, kind, giving, hard working
Runs her business well but often runs around stressed, does not sleep much

-Construction workers
-Daily commuters driving to work
-Locals with time to spare

Daily commuters driving to work.
-They will be driving by usually twice a day, 5 days a week
-They tend to settle into a pre and post work routine
-They would usually buy a morning drink as well as a food item for their lunch or breakfast

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groups

why

Mostly woman, aged 18-55. Likes to shop online. Doesn’t like to spend too much (more than $100-150) depending on item. Working – can be minimum wage. Somebody who likes to smoke, drink, “party”, organize, give unique gifts and decorate. More relaxed and fun. Values smaller businesses, unique, creative designs. Somebody looking for something made or the option to pick how it is made.

Does not want to spend too much depend on item.

Most of my products are priced under $100. Sets may be $100-150.
Somebody who wants to get something unique but not at a big price can come buy from my shop and find the price they are looking for.
I have specials available when you buy more you save more as well as the option for a free item.

-Middle to high income
-30-60
-Values individuality and uniqueness
-Prefers handmade goods
-Cares about social cost of product (doesn’t buy sweat shop clothes or environmentally harmful products)

Values Individuality and Uniqueness
-Clients who value individuality are willing to pay more for an item if they know they are the only person who will have it.
-Clients who fancy themselves a unique individual are less likely to buy mass produced products
-Clients who like to have unique items are likely to talk to their friends if they feel like you provided them with something they love, in turn referring their friends who likely have similar values.

18-80, ecologically aware, health conscious, spiritual,

18-80
A vast range, but includes people responsible enough to use candles and are old enough to shop online, and the age range that is most popular with those who would consider themselves to be spiritual people. Most people within the lower half of this range are also more ecologically aware.

People of any age really, but to narrow it down I would say 20 – 50 roughly. Both men and women with a medium to high disposable income, who are looking for a unique and measurable coaching service/assistance.
-People who suffer with mental illness/ who are concerned with their mental health.
-People who come from broken/abused homes.
-People who are interested in improving their life, who have goals and desires/dreams they wish to ‘go after’.
-People who seek guidance, mentorship, direction, or support.
-Emotionally damaged or challenged. People who are genuinely unhappy with their lives but do not know how to go about changing that.
-People who want to be given “all the answers”, so to speak. People who crave instruction/direction.
-Open – minded. At least aware of the holistic side of life, enough to accept it/not be frightened by it.
-Ambitious people.

People who suffer with mental illness and struggle with their mental health.
Firstly, I think it would be quite safe to assume that most often people who are suffering from mental illness or with their mental health and success in general- would be struggling with their life overall and reaching their version of happy and successful, therefore being more inclined to be attracted to a business and service like mine.
Secondly, I have much personal experience with mental health and illness, and many of my teachings/practices (that will be incorporated into my services) are focused on mental health and wellbeing, and overcoming mental illness (as I have and can lead by example) – this will hopefully give this target customer more reason to choose me/my business as their option for coaching services.
Lastly, people who struggle with mental health/or illness, have often exhausted many options or attempts at a solution, or getting the help and results they desire. Therefore these people are often losing hope, and feel misunderstood- this is another main focus of my business, getting across our level of understanding to this fact and proving to our customers that we can and will be this long sought after ‘solution’. I think this group of people might be better equipt to hear, understand and resonate with this message/offer.

LGBTQ+ folks, medical service providers, mental health service providers, employers

LGBTQIA+ folks because:

1. They’re at increased risk for mental health challenges and substance abuse compared to the general population

2. There are additional factors that impact their mental health, such as coming out, gender transition, discrimination, internalized oppression, loss of family supports, impact of HIV and AIDS, etc.

3. They are often impacted by intersectionality (socioeconomic status, race, ability/disability, gender, income, etc.) that needs to be addressed as a part of promoting health and wellness

The age of our target market is between 25-65 years of age. However, the primary age target are of ages 25-30 years, young adults who are comfortable yet do not have children and are making purchases for themselves. The secondary target is of ages 50-65 years, individuals whose children have moved out, are employed, are comfortable financially and want to pamper themselves.

Most are female identifying (75%-85%) and want to make a personal bag purchase or are making a purchase on behalf of a male identifying individual.

Entrepreneurs, free thinking and/or creative. They value small business, the effort and work put into handcrafting an item, and value a personalized approach to a purchase that has value in itself and how it benefits the maker and community thereof.

Values community, small business, personalized approach, individualism, feeling unique and special.

Well educated with a degree or post graduate completed or in the process of completing.

Most purchase for themselves, secondarily as a gift for someone else.

Middle-to upper class. Has higher disposable income, but doesn’t favour name brands for prestige.

Geographically primarily Toronto and Alliston, secondarily Canada-wide. Tertiary includes 1. USA, 2. Europe and 3. Scandinavian Countries. All are common wealth with Europeanisms/European-settled.

Individuals with buying power and are comfortable making personal purchases at a higher price point (higher disposable income)

Value the personalized and artisan approach to creation. Are willing to wait, pay a higher price point for quality and are fine with a slower turn around time.

Feel a part of the community, make repeat purchases and send more clients my way due to word of mouth and support.

Folks in charge of organizing fundraising or finances at non profits or community orgs; parents and kids fundraising for trips etc; local artists looking to make some money with pre existing imagery or works.

focusing on the fundraising aspect, as there will always be a need for this. services may be more in demand than usual due to the social and economic context of the past several years of increased crisis.

1. 2.
– young adults – middle age women
– higher female audience – yogis and alternative health oriented
– lower middle class – upper class
– interested in natural alternatives – Montreal
– Montreal – Anglo
– Anglophone

group 1

– I am a young adult and can relate to their needs
– Montreal is my home, and i am passionate about locality
– Anglo oriented, this is a huge split in the market in Montreal and impacts business greatly. Unfortunately, you are either Anglophone or Francophone depending on your first language and place of birth, Therefore, I will always be considered and anglophone in montreal and this may limit my market reach, regardless of my language skills and accessibility.

Teens
Millennials

1) Teens are attracted to new trends that my beauty store supplies.
2) Teens are on social media the most. This would help to spread advertisement to everyone.
3) The pricing would be cheap enough that a young teenager would be able to afford (ex. $5 for lashes, $3 for lipgloss…etc)

16-38 year old interested in metal music in an english speaking country, likely with some sort of musical background or interest

I can teach them how to do it safely
I can teach them how to do it fairly quickly
I will provide many resources if they get stuck

Mid-twenties to early 30s, female & male, single or couples, foodies, adventurous, any ethnic background

They are the most open to changes in our society and more susceptible to trends. They are more likely to utilize social media which will easily help increase reach. They are more willing to explore other cultures without prejudice, generally

– Children 8-13

– Youth ages 16 – 18

– University students 19+

– Young adults starting out their life in pandemic 23+

– Business owners/Entrepreneurs 25+

– Elderly 50+

Black Young woman from the age 23 to age 29, with afro and Carribean decent.

– I am a young woman myself in that age bracket, bulding the lifestyle I desire now.
– I can relate more on that level, since I’m going through it currently
– I have a understanding of Carribean and African cultures,
– I am black myself

Yoga shops, vendors/sale shows, reiki centers, spiritual awakening journey, gift shop seekers, jewelry makers.

All races, genders and ages. Main age is 20-60 range.

Yoga studio.

I chose yoga studio because I have been to a few that host meet ups and sales events in the yoga studio. (Attended 2 in a yoga studio platform in the past 2 years).

I have met a lot of people who take up yoga as a hobbie and have a great understanding or interest in crystals.

Yoga and crystals are a perfect combination for a lot of teachers iv met and seen cystals displayed in the their studios.

Yoga studios could work with me on supplies or decorations needed for there space.

Gender: Female
Age: 12-18 & 18-24 & 24-35 (3 different age groups of women)
Status: *Single, *Dating, Engaged & Married (Emphasis on Single and Dating Women)
Ethnic background: I am a black woman and I definitely want to encourage black girls and women. My business and brand are inclusive to all women of all backgrounds! I want to highlight all cultures and I will and have highlighted my own because that is a part of who I am.
Values & Attitudes: Christians, Positivity, Truth, Justice, Girls supporting girls..etc.
Lifestyle: I want my products to be gifts, bought by men or boys for girls and friends, mothers and daughters in their lives.
Occasion: Anytime & anywhere

Single teenage girl juggling school, friendships, faith, crushes, family etc.
This is a stage of my life that I find myself coming back to over the years. It’s a common one for the life of a teenager and I walked through, questioned through, experienced through this stage of life while writing, journaling, and seeking God.

Female, vegan, has children, loves outdoors, believes in supporting local, makes north of 50k/year

Vegan:
– Always looking for fresh ingredients to work with
– Typically believe in supporting local small businesses
– Need other sources nutrients

PRIZM Groups:
– Social Groups: Urban, Urban Fringe, and Suburban
– Lifestage Groups: Young and Families
– Demographics:
— Age: Young (20s & 30s) and Younger (30s & 40s)
— Housing: Homeowners & Renters
— Education: High School, College, and University
— Job Type: White Collar and Service Sector
— Cultural Diversity Index: Mid-High
— Official Language: English

The ideal target customer would be a 20-30 yo woman living in a culturally diverse Urban or Ubran Fringe area. She does not have children, owns her own home, is University educated, works a service-sector job with a moderate income and speaks English.

Corresponding PRIZM5 Sectors(CAN):
– 06 | Downtown Verve *
– 11 | Modern Suburbia
– 12 | Eat, Play, Love *
– 20 | New Asian Heights
– 22 | Indieville
– 28 | Latte Life *
– 47 | Social Networkers
– 52 | Friends & Roomies

Corresponding PRIZM Premier Sectors(US):
– 13 | Upward Bound
– 21 | The Cosmopolitans
– 25 | Up-and-Comers
– 31 | Connected Bohemians *
– 34 | Young & influential *
– 35 | Urban Achievers
– 47 | Striving Selfies *

Urban Families/individuals who enjoy camping/boating/snowmobiling
Sports groups/clubs
Car enthusiasts
General population

General Public:
Large demographic
Current and projected growth
Most common customers

Have less space at home to store their trailers

Young adults leading an active and busy lifestlye, focus on health/wellness/excercise
Older folks who want to grow food themselves, but don’t want to do backbreaking outdoors work or bring dirt indoors
Young families who want to educate their children on food sources while providing healthy organic produce for their meals

Young adults:

New business owners
music artists, bands, and composers
screenwriters
established business owners without an online presence, or in need of new content

lower budget
Fresh outlook from a unique perspective
similar beliefs and goals

creatives
spiritualist
mental health
young adults-adults (19+30)
work from home
single living
living with others
introverts
zen individuals
eccentrics
introspective
women identified
lgbtq

-spiritualists-
1. Most of them are creatives anyways in some form and are active on social media
2. They will connect to my intuitive and creative ideas and just to the concept overall. A level of relating.
3. They embody most of the other things I listed in possible customer groups. ie. lgbtq, introspective, work from home, creatives etc…

SUMMER TOURISM – ferry and boat tourists, Airbnb, campers, families with kids, couples, younger travelling groups, US citizens
LOCAL HIGHER CLASS POPULATION – luxury home owners, seasonal residents, city folks who retreat to Cortes
LOCAL WORKING CLASS POPULATION – fishermen, farmers, carpenters, often renting homes

SUMMER TOURISM – because this group is the one that needs to find me and remember me to spread the word (unlike locals who will find their own way and won’t review online probably)
– because their buying power is immense, they come with a desire to spend and enjoy
– because when travelling, their only choice for access to fresh bakes or lunches if they don’t want to cook in their basic conditions, is through local bakeshops and restaurants, so they’re already hoping they will find someone like me.

Retail buyers: focused on sustainable fashion and Canadian designers
“Fun and mature”: 30-40 female, loves fun colourful prints, art, nature, animals, travel, works an office job making $40k-70k, married, no kids, lives in a cultural centre (like Vancouver, Toronto, NY, LA)
“The young creative”: 20-30 female, works a creative job (is a graphic designer, musician, model, or stylist), loves fashion, makes $30k-50k, in a r/ship but not married, dedicated to sustainable lifestyle, loves yoga, art, crystals, animals, thrifting, travel, instagram, nature, no kids, lives in a cultural centre

The young creative:
– She is very conscious about what she purchases, she wants to make sure it is in alignment with her values
– She also is very attracted to aesthetics: she wants fun, creative, unique fashion pieces to add to her collection, show off on instagram, and #aesthetic
– She has enough spending power to purchases items that she loves if they are in alignment with her values, and has a tendency to make emotional purchases

20-50 year olds. Middle class. Green Lifestyle. Plant lovers. Nova Scotians. Atlantic.

Green Loving Nova Scotians. Local customers is what I’m all about, taking the food from the farmer down the street, creating delicious recipes, and selling to the community. Green focused, as in sustainably conscious and wanting to connect with the land because my workshops focus on foraging off the land/how to prolong fresh Nova Scotian produce in the summer and fall to have bright and crisp flavours all winter long.

Farmer market people:
Higher disposable income or working downtown at white collar jobs like Sutherland
18-49, most likely in a relationship or has kids, mostly likely initiated by a woman
Looking to focus on local options, morning person or person who wants to be a morning person
Did not eat before doing errands
Mothers
People living and working downtown

People living and working downtown: Looking for an option around them that isn’t McDonalds or Tim Hortons. Downtown farmer’s market gives them an option to try local businesses they wouldn’t otherwise

18-40, men & women, single, high income, business, casual, healthy, African American.

High income people because it will be really good fabric, long lasting, I will be starting a nonprofit after a year.

– Health and fitness minded individuals
– Working moms
– Large families
– Entrepreneurs
– Youth

Working moms :

– Low on time
– Satisfy multiple apetites
– Concerned about family’s health

People who like art

Because they like what I do

Newly immigrated south asians
Vegan
People looking for healthy snacking options
Those who are single and working full-time and dont have enough time to cook
People missing their local brands

They are looking for quality and healthy products which we carry
They will be willing to pay a bit of extra amounts for quality
They are already aware of the brands and products we will be getting as they bought the same products in their countries

millennials
dog owners
outdoor enthusiastic
young couples

dog owner;

always outside with dog
likes to take dog everywhere
likes to represent dog

People with disablities, Students with Autism, Residents of Long Term Care & Retirement Homes.

People with disabilities should be my target group because I believe that I could utilize my tutoring experience to explain and promote the importance of eating healthy and nutrition as subject. I was diagnosed with a learning disorder last year of August 2020, I wanted to inform myself about different stories and experiences from different people.

Expecting moms (18-39)

They will spend whatever on a baby especially a first born and require modern decorations for there showers

18-35 millenials, trend setter/trend forward types using social media to engage in their industry. tech savvy, lower income likely using grants to fund projects. artistic attitudes

– key demographic using social media
– key demographic creating contemporary music
– tech savvy millenials know the benefit of impactful video production

Age demographic:
Highschool (learning), post high-school (application

Income range:
Low class, middle class, upper class

Marital status & Family:
Single, married, married with kids

Post high school.

Although post high school is a very vague range, i believe that this is a great prospect for target customers because:
1. They can truly benefit from the educational information that is presented that will benefit them in the long run.
2. They will be of age and in some cases, financially qualified to begin establishing credit and getting life insurance.
3. This is not too niche of a target customer range and would therefore allow me to have many potential customers to work with.

-Parents/caregivers
-mostly female but male or nonbinary are welcome
-medium to high-level income
-single, married or common law
-Living in Nova Scotia or Canada
– Values personal development
-continuing learner
-engaged parent
-positive attitude
-open mind
-wanting change in their parenting

1. Parents are the ones who will be paying for the services, not the children
2. Have experience working with parents wanting support
3. There is no one in Nova Scotia doing this so we are the first to target these customers.

What they’re looking for:
Individuals looking for a gift for their partner
Couples looking to spice up/renew their romantic life
Individuals looking to self express in a sensual, dark, moody, artistic way
Those looking for a more artistic approach to boudoir
Those looking for artistic nudity
Those looking to represent their personality, their mental illness, their dark side, their fun side, their passions

What life stage are they in?:
Newly engaged, married, committed partners
Individuals looking for self therapy, self representation, to show themselves outside of their societal façade
Looking to see another part of themselves, self growth
Those looking to validate their polygamous relationship

Age:
Young adults-adults between 20-40
Older people looking to renew some passion in their relationships
People between 20-60???

Gender:
All genders welcome
Men encouraged

Values:
Open to change
Appreciate art, creativity
Believe that all bodies are equal, and that all relationships are valid and beautiful (monogomous, polygamous [more love to share])
Understand mental health, addiction, or generally are empathetic and believe that everyone is not the same and understand that everyone has lived different experiences

Income:
Middle-class or well off (in order to pay for it)
I will have lower fees to start, so it will be more accessible to people
I could have a sliding scale for low income people, for specific packages
I can offer gift certificates

Geography:
Montreal
Tokyo and Vancouver eventually

Occasions:
Gifts for partners
Self exploration
Weddings, engagements, baby bumps
Gift from someone else

Behaviours:
Those who aim to express themselves, but may not know how and need some coaching
Shy
Know what they want, or that they want more

Young adults (individually or partnered) with an appreciation for the arts and freedom from societal expectations, who are looking to be artistically represented through an experience showcasing their personality, passions, demons, and joyfulness. They are artists as well.

They will appreciate the idea and be willing to pay for it
They will be able to grasp my idea and bring more life to it
They will be open to defying societies norms with me

Young adult – first time dog owners.

Middle aged first time rescue dog owners.

Rescue dog owners or those looking into rescuing/re-homing.

Middle aged first time rescue dog owners.

Stable income (ideally), Comfortable with responsibilities and accountability, Self motivating.

My city. 16-65 ages. Male or Female. GTA. Art lovers. All backgrounds and creeds.

People that love art because they are most likely going to be willing to pay for the art that is produced.

Young homeowners, homeowners, people living in apartments, French people, queer people, the elderly, people who dislike cleaning, people living with disabilities, busy parents, pet owners

Pet Owners

– I will have all the products, equipment and experience needed to clean a house with pets.
– I’m obsessed with all animals and am always walking my dog within my community.
– I want to someday add pet care to my list of services.

Mothers
Expecting mothers
Mother’s of pregnancy and infant loss
Mother’s experiencing high risj pregnancies
People looking to buy for these mothers

All mothers.

-Drag Queens
-Influencers
-Performers
-Models
-Cosplayers
-Brides
-LGBTQ+ community
-Men and women who experience hair loss
-Chemotherapy patients
-Women ages 13+

Cosplayers:
-They need specific wigs and hair accessories to complete their cosplay
-Usually cosplayers dress up as a variety of characters, hence they possess a larger need to purchase new wigs and hair accessories often
-They utilize different wigs in a variety of settings which create long term wear and tear, thus requiring a wig repair service (which I also provide)

Teen parents; older parents; any one who can get pregnant (age 16-45); Transgender/Non-binary people; Other queer people; Single parents; co-parents; poly families; married/common law people; low-income to high income; pregnant people who have experienced perinatal loss before; people who are having a VBAC; people with various perinatal health concerns (pre-eclampsia; placenta previa; placenta accreta; etc); people with perinatal mood disorders (depression/anxiety/psychosis); pregnant people with young children; cis people who want to bodyfeed their baby; trans/nb people who want to body feed their baby; people in Ottawa; people seeking unmedicated vaginal birth; people seeking medicated vaginal birth; people seeking planned c-section; people seeking abortion; postpartum parents with older children; postpartum parents with no other children; people who have recently experienced perinatal loss; sexual assault survivors who are pregnant for the first time

Trans/Nb parents who wish to have a pelvic birth and bodyfeed their infant

any age group virtually: 12-30
Single or married
low or high income
professional and experienced creators or not
*open entry and non-discriminatory*

Ages 12-30: perfect way for them to attain finances for their unique work and creativity; can start as young as possible and potentially have your skills showcased on big businesses and brands, over and over; do not have to have years of experience to enter

Families
Nurses/Health Care Workers
Students
Young Moms
Elderly People
Disabled People
Single Working Men & Women

I chose families because:
1, Families have a lot to handle within a day
2, Having a housekeeper gives them more time to enjoy each other
3, My prices are affordable

19-35, mostly female, smokers, high income, doesn’t fit into “normal”

Mothers
fathers,
grandparents (taking care of or regularly seeing their grandkids)
Young families (with at least 1 working parent)
Lower Income families (dont have the economic background to buy name brand clothing/toys)

Mothers
1) they take main care (usually) of the children’s day to day life
2) they are the ones who notice that their children are growing out of clothing through daily care.
3) they care about sustainability to maintain their family financially to own nice things at a lesser cost

Men
Women
Children
Babies
People of colour
Long hair
Short hair
Curly and coily hair
Dry, oily and damaged hair
Acne prone skin
Dry, combination, oily skin

Women – main consumers for haircare and skincare

Women
Middle aged
High level of income
Have roots in a particular culture. (the man with ansestors on one side from china I interviewed said he wanted to buy handmade goods from china, the woman with ansestors from Africasaid she wanted to buy African goods)
People who value decorations or fancy things to wear
Sentimental people
People who want to make an ethical purchase

People who want to reconnect with thier cultural heratage
1. They will get an item from thier cultural heratage.
2. They will be giving back to the community that they are still kind of a part of
3. Since I want to add a lot of stories in my website and a letter with each product, they will have a connection with thier ansestory and a small understanding of the significance of the object and thier culture in general

ROUGH WORK
High level of income
Value luxury, having unique/ exotic items is a form of luxury
Want to add value to thier lives. Having a handmade item that the creator was paid a fair price for will feel good.

– Non-profit organizations
– Start-ups
– Small businesses
– Women run businesses

– Non-profit organizations: Usually impact-driven, but has limited resources to spend on research and design

Big companies looking for drivers / owner operators

Gender- Males 28 and up

20-29
gender: female, asian
Job: employed at a company
life stages: quarter life crisis
lifestyle – online forums
values: self-independance and autonomy.

They are feeling a bit overwhelmed in their 9 to 5 job and need a creative outlet with a facilitator to guide them through this.

Female/female identifying, most likely married, age 30-40 years old, has children ages 5-15, works full time (anything outside of the education industry), values education and holistic approach to wellness with their child/children, maybe has anxiety over kids getting the attention they need in their learning, probably healthy. Ethnicity can be anything, though it may either be someone who is from a culture that values academics (i.e. South or East Asian, some European cultures), or is from a long lineage of North American descendants, lives in suburbs

Mother of multiple children:
– Mothers want best for their children and want their kids to succeed
– Mothers also often make the decisions when it comes to their child’s extracurriculars
– Mothers have the right levels of empathy and care that would want to listen to new ways to help their children

1. Entrepreneur Richard- Richard is a young entrepreneur deeply involved in the entrepreneurial community, who looks up to the Greats.
He is self employed, earning very little, and fresh out of school (within 6.5 years of his last day in school).
He listens to hip hop and indie music, and wears hoodies, khakis, and jeans. He also enjoys dressing up to be fancy.
He is always up to date with the latest trends, but most times can’t afford to buy into the new opportunities, (He was talking bitcoin in 2013) due to his green nature, and bills.

2. Busy Bertha-She is a first generation immigrant in the USA//Canada.
Bertha is 35-42 and busy as ever chasing her dreams of financial stability and partial freedom.
Bertha has worked her way up the ladder to a mid level corporate position and she enjoys her job, but always wonders what it would be like to be an entrepreneur.
She listens to all of the podcasts…NPR How I built this; Revisionaries; The All In Podcast, etcetera.
She has a little bit of money saved up, a mortgage, and is looking for ways to invest her money, with minimal risk and high upward potentials.

3. Sports Fan Brent-He is a well educated, second generation in Canada//the USA. He is an urban professional, in operations, finance, or ad marketing. He lives in major cities, and their surrounding metropoles (I.e. the GTA). He is a moderate to big fan of sports and is well aware of the benefits of owning sports memorabilia and more specifically, sports trading cards. This makes him prime for selling our product to, as he is already primed to purchase similar assets, and Slapdown’s product would act as a replacement. Also, Sports Fan Brent keeps his ear to the streets by listening and watching the who’s who of marketing and lifestyle such as Gary Vaynerchuck, and other high profile executive entrepreneurs. This allows him to be reached easily, with cutting edge marketing tactics. He casually dates and makes between 50,000 and $100,000.

#3 is the Prime Buyer Persona//our Target:

Why?

They already hold the knowledge to see the benefits of buying the product, and often already owns the replacement of a Slapdown Card. On top of that, he is an urban professional with steadily growing net worths, and a “city eye” or propensity for investment vehicles which are friendly to your wallet.

Banks, Libraries, Schools, Stores, Churches

Libraries

– top secret info
– customer records
– overall safety

Under 25, Unisex, Single/couples, $40,000 yr, part-time/full-time, free-spirited, skateboard, growth, togetherness, sneakers, fashion,

1. They line up with the brand concept
2. same values that I value
3. The most important part of your life (18-25)

19 to 40 year old age group.

Are living or staying within the country.

Attending school and/or working.

They are financially beneficial to my business.

They are legally permitted to be in my place of business.

they are available.

– Male youth
– Inner city youth
– Youth 18+
– Low income youth
– High income youth
– People of colour
– Able-body
–

Inner city youth will be my target customers because they are the most vulnerable and influential demography of people. They are exposed to so much information and have the potential to change their environment, for better or for worse. Therefor I want to be able to bring-forth positive change.

14-35, Possibly Single, mostly Women but Males as well, Jobs in beauty sector, making 30000 to 80000, they like self care, they want to be healthier day to day, More than likely they will be of The BIPOC community and live In Canada

For those that have Jobs in the Beauty Sector just imagine having products that do what you want while not damaging your body, also being able to choose how much you would want to buy because of it being affordable and in a range of containers and Look amazing with a product that will make you healthier when we need it after coming out of a Pandemic.

Young Adults
Women
Non-binary/ Gender-neutral
Club/Party hosts
Ontarians/Americans

Young adults should be my target customer because of their fashion sense. They love to shop for clothes and switch up their looks. Fashion trends come and go but they should dispose of clothes if they are only damaged. That’s why my business offers sustainable clothes, that way you can look good and feel good too.

ages 16-29, Male & female, all ethnicities, people who play instruments

For people that play instruments…

1) They will have a space to record live demo’s

2) They have an opportunity to make a revenue through the melodies they create on songs that artists release

3) They are lovers of music.

record labels, talent agencies, live entertainment venues, entrepreneurs, independent artists, content creators, social media influencers, youtubers and nonprofits

Independent Artists –

A lot of People are starting to get into the music industry more than ever especially because now you can be an independent artist and still have success without signing to a major label. Music is also very therapeutic and helps a lot of people with stress, depression and anxiety. Finally With music not having an age limit and many genres it will be easy to work with multiple artist and monetize the business at an affordable price

-All Genders. Male, Female and otherwise specified
35% female
54% male
8% non binary/3% not specified
-ages 18-44 have the highest listening percentages for me
the most listened to age group is 28-34 with 27% of my listeners being from that age group
Under 18=3%
18-22=18%
23-27=23%
28-34=27%
35-44=18%
45-59=7%
60+=4%
-Martial status could be of any category. Single, Married, Common-law, Widowed, Divorced etc.
-Canada and the USA are my top countries, so North America as my primary geographical location to target but the other top English speaking countries that are prime to target through research are: Austrailia, United Kingdom, Ireland and New Zealand
-My customer could come from any type of job or income level, occupation, at any stage of life having any vast list of values or attitudes. My customers come from any and all ethnic backgrounds and health conditions range from dire to fit as a fiddle.
-My Customer is anyone who listens to music and is willing to take the time out of their day to listen to my mine.
-My customer is anyone looking to record Audio and visual, or in need of a rehearsal space.
-My customer is anyone who doesn’t have access to transportation or a local studio available if they’re in rural areas.

-North American Males aged 28-34

1. based off of data collected over the run of a year on my Spotify over 50% were male listeners
2. The vast Majority of my listeners were in North America
3. The highest percentage of my listeners was for people aged 28-34 sitting at 27%

The second highest age bracket would be for ages 23-27

so the customer groups i will be aiming for will be aged from mid 30s to early 60s 70s the reason of this is cause i will be looking for people that own there own homes and are to busy or just moved in and are looking for some landscaping around there property i will also be looking for elderly people that just need some help around there property’s to make sure that nothing is overgrowing or causing hazards. ill also be looking for new constructed homes cause they are new home owners and will be looking for landscaping like patios and decks built before they present the home for rent

so the new constructed homes is the best for me cause there will be more work there then anywhere cause they don’t have anything build around the property yet and most of those homes are being presented for rent so they will be looking for somebody to get the work done quick and willing to pay big cause they will make there money back once the house has been rented out.

-Location: Toronto & Canada + International (online)
-age 30+
-household income $80,000 +
-homeowners
-university degree
-love art & culture

-age 30+ – make enough money to buy not only essential products + appreciate original art

-Medical and healthcare professionals
-Young people going through eating disorders

-Medical people because they will pay me to speak for them

Gen z / Millennial – Late teens to mid 20s, unmarried, values sustainability and cares about skincare and makeup. All ethnic backgrounds. Located in Nova Scotia.

Middle aged women, married, higher paying salaries, also values skin and makeup but is more likely to go for natural looking makeup and skincare for aging. They also care about sustainability.

Gen z / Millenial – Cares most about environmental impact, likes trying new things / less loyalty to certain brands, likely to have the same skin issues that I have formulated the product line around, cares about shopping local.

19 to 35 that need business help

1) i generate sales
2)help financial plan
3) help distribute

Dog owners
Dog breeders
Rescue organizations.

Dog owners, private dog owners, “pet parents.”

Crystal, The Beginner Student 18-35. Familiar with some spiritual concepts or yoga. Mostly due to new age. Woman or non-binary. Single and looking for their twin flame. In a relationship but it isn’t working out. Happy in their relationship, but still figuring themselves out. 5,000 – 50, 000 salary. Having an existential crisis; feeling lost, stuck, or like they’re having a(nother) spiritual awakening. They are convinced it’s a spiritual awakening. They seek spiritual community and are very open to everyone who comes their way.They want to expand their altar and/or spiritual practice through tools, physical or intangible. They want to attend courses to expand their knowledge. They want to practice in community and make new spiritually-minded friends.

Andy, The Curious One 30-35: woman, man or non-binary. all marital statuses. 30,000 – billionaire salary. Has gone through 1 or more hardships and are at a turning point. Beginning to question their decisions in career, love, and the world around them. Likely have responsibilities like children and/or pets. Having an existential crisis; feeling lost, stuck, or like they’re having a(nother) spiritual awakening. They want to start on their spiritual journey, feel a connection to the divine and to nature already. They want more education on spiritual concepts, have begun to try yoga, probably have an injury from something previous, and are seeking someone who can work with them. They are not ready yet to buy physical tools, aside from crystals and books. But will pay for a yoga membership and try a spiritual course. They’re curious about if there are others like them, and would like to make friendships with similar-minded people. They are willing to pay for private sessions.

Bella-Flora, The Experienced Practitioner. 25-35. Woman, man, or non-binary. Professional healer or thinking of starting a spiritual business. Experienced in at least one spiritual healing modality. Familiar with many spiritual concepts, but may view (some of) them from a colonized lens. Enjoys Yoga very much or is a self-proclaimed Yoga practitioner. Likely has an altar, but doesn’t mind if she doesn’t. Has communicated with beings in the spiritual realm and may claim to have psychic powers. High intuition. What are her needs?

I’ve been in this position so many times in my life at just 28 years old. With every crisis and depressive episode, there’s been lessons, in the form of enlightenment. There’s also been shedding of false illusions towards your truth. So, I can highly relate to this group and guide them through it.

Age
– 12-24 years old

Gender
– All genders, including those that identify as part of the 2SLGBTQ+ community, as there will also be specific and specialized programs for these members too!

Income Range
– Low to middle income families that may perhaps not have enough money to pay extensive fees for their child(ren) to participate in experiential learning activities, along with not being able to gain access to high-quality one-on-one coaching resources.

Occupation
– Not employed and/or not involved in many extracurricular activities or volunteering services within school or the community.

Ethnicity
– None preferred, but focusing on diversified groups.

Education Level
– High school students are the main focus, from grades 9-12. However, we’ll still be reaching out to grade 8 students and university students with certain services or partnerships, such as early introduction (grade 8), or using alumni / guest speakers / students studying a specific industry (university students).

Personality
– Focusing on possible shy introverts who have difficulty communicating with others or taking the leap to connect with agencies or extracurriculars to get involved. However, outgoing extroverts are still welcomed.

Value
– Valuing convenience, variety, great quality for low pricing, reliability, service level, benefits, expression, independence, and recognizing youth excellence.

Lifestyle
– Coming from a lower to middle class background and seeks accessibility for community resources and supports to improve their skills, knowledge, and experience for the future. Focusing on aspiring and enthusiastic youth willing to put in effort for great results.

Interests/Hobbies
– Youth interested in making long-term community impacts, gaining employment training experience, working with other youth in the community, maximizing their potential, and perhaps don’t have many hobbies, but are interested in occupying their time with our services.

Rural or Urban
– Our programs and services are available to all youth in urban and rural areas across Ontario. As long as they have an internist access in their area, and they meet certain qualifications, they can participate.

I will choose the age target group of 12-24. I chose this because I believe they are the most focused segment for my business, as I am helping them to succeed in their future life. I am focusing to offer programs primary to high-school students between 14-18, but will use 12-13 as an early access group to my services, and use the 19-24 age group as a continued youth programming exert that will also be asked to be used as guest speakers and whatnot.

My first customers would be the lovely super women of the world-Mothers.

My second customers would be our hard working heroes such as frontline workers.

Third customer base would be our strong Survivors who have suffered from hair lost do to cancer, alopecia or certain auto immune disease that causes hair loss.

Frontline worker- everyday go out there and put their life on the line to make the world a safer and better place. not always having time for self care and little things the some of us take for granted. People like Doctors firefighters and paramedics are constantly on the go and I assume they down time they do get they would like to spend with love ones but it would be nice to treat yourself to a new hair cut or style but unfortunately last minute they get called into work and bam there goes that little thought of of doing something nice for yourself. With my services they would be able to throw on a pre-styled wig or set of nails in less the 7 min! Heck out the wig on in the car press on your nails in the elevator and surprise co-workers with a new look and have them wondering how you had the time to change your look so fast!

14-30
Environmentalists, Vegans, Activists, Mentally Ill, Addiction history, farmers

Enjoy nature, animals, and helping people. Understands the importance of ending the stigma of mental health.

Canada, Europe, USA,

0-10

children, animal lovers,
nature lovers,
parents who care about the environment.

Their beliefs align with those of the brand. To take care of animals, the environment, and people around us. Caring people who want to make a difference.

1. Apartment building owners/managers
2. Mall Owners/managers
3.Spa owners/managers
4. Community Centres
5. restaurants
6. Gyms
7. public locations like the beach/parks
8.ttc
9.airports
10. train stations
11. walmart/ supercentres/ target / ikea partnerships
i am now considering welfare offices and banks and government buildings as additional locations.
minimalls
CASINOS!!!!

1. own or manage high traffic businesses
2. businesses have been affected by covid markets
3. have mandatory mask policies
4. are concerned for customer safety and public health
5. have vulnerable customer bases
6. require PPE
7. require ad space

-Younger Athletic Men
-Younger Athletic Women
-Older Athletic Men
-Older Athletic Women
-Casual Athletic Men/Women

I think Younger Athletic Men should be my main target market:

-They are the most likely to work out in tank tops
-Most likely to be trying to “show off”, or impress potential partners
-Have more free time for the gym. More likely to be a regular user, and thus a more frequent purchaser.

Geography: West Toronto (wealthy established population), Downtown Toronto
Age Groups: Millennials, Middle age
Gender & Status: All genders, Single or Married with and without children
Ethnic Backgrounds: Mixed, Asian, Middle Eastern, South American, European, Canadian
Job/occupation & Household Income: Working class, higher than average income, wealthy state owners
Lifestyle & Life Stage & Occasions: Busy, Leisure, Social, birthdays and holidays are celebrated the most, social and family gatherings
Values, Attitude, Behavior: values quality time, saving time, health conscious, environmental conscious, prefers to spend on quality
Health: mostly healthy and conscious of health conditions and diets

1) The combination of the specific demographical traits such as ethnic backgrounds, age groups and social aspects is what our products will be modeled after, in other words our products are adapted and tailored to the existing base of customers in our geographical area.
2) Their busy lifestyles and type of occupations will create a need for them to save time by choosing to have food delivered for individual, social or occasional based purposes.
3) They have the means and desire to have access to a wide variety of quality food that can be delivered to them at their convince.

Middle Class Individuals, 30 – 50 Years of age
North American Geography
Gifting, House Decor, Symbolism, Nature

Financially Stable or more likely to have Financial Freedom
North American Market more available than other areas of the globe, easier to target, internet connection and accessibility, cost of delivery – language
Typically the age of new house owners – real estate owners – house decorators

Female millennials from 25-32 who are usually single or dating, don’t have kids, have an income of $30K+, in the early stage of their career if they even have one figured out yet, are either living in a city or large town, values authenticity & creativity & fulfillment & wellness & community, generally nice and not-superficial, has a good set of friends and likes hanging out with them when not busy, in decent/ok to good health, from any ethnicity, watches TV and reads occasionally, likes coziness but also a bit of the outdoors, pretty chill usually, has a balance of work and social life and alone time, wants more out of life, slightly lower self-esteem and wants more confidence

Female Gen Zs from 20-25 single, income of $10K, student or recent graduate, looking for work and unsure what they want to do, live in a city/large town, values authenticity & individualism & creativity & fulfillment & wellness & community, generally nice and not-superficial, has a good set of friends and likes hanging out with them when not busy, in decent/ok to good health, from any ethnicity, watches TV and reads occasionally, likes coziness but also a bit of the outdoors, pretty chill usually, has a balance of work/school and social life and alone time

Male Gen Zs from 21-27, single, income of $15-35K, student or recent graduate, looking for work and unsure what they want to do, live in a city/large town, values authenticity & creativity & fulfillment & wellness & community, has a good set of friends and likes hanging out with them when not busy, in ok health, from any ethnicity, watches TV and reads occasionally, pretty chill usually, has a balance of work and social life and alone time

Female millennials (1st group) because…
1. they’re getting to the age that they’re societally expected to start getting their shit together in their careers, relationships, apartment, etc. so they feel the pressure and panic of not having their shit together
2. mid-late 20s is the age of the “quarter-life crisis” and sometimes a little later, so it’s prime time to guide them and they both want and need it
3. females in this age range have a better amount of money and understanding of themselves having lived a bit and probably reflecting a bit more, making it easier to sell to them

My customers will primarily 2 groups:

1. People of any age or background who need or want to learn the skills I am teaching. Examples include professionals looking to improve their skills, passionate hobbyists, etc.
2. Life Long Learners – People who are passionate about an eclectic mix of hobbies and topics and who are interested in learning more about everything.

1. Personality and professionalism – Many online courses are dry and crude. With my personality and perfectionist tendencies, My course will be more lively and with high production standards.
2. Accessibility – I intend to focus strongly on mitigating or negating potential barriers students may face
4. Brand – By establishing strong relationships and reputation with my customers as well as providing a quality catalog of courses on a wide range or topics will encourage customers to join the journey.

My customer group will be 14 to 50 years old women. It does not matter if they will be single or married. They will like tiny jewelry, not too big one. They will like to travel a lot. They will be organized and tidy.

I want to choose a Turkish girl. Her name is Seda. She likes to wear jewelries all the time. She can not go outside without getting ready in a nice way. She is tidy and organized. She tries to have jewelries which match to her clothes. She enjoy buying jewelries all the time.

torontonians age 15- 35 , studing & working women, single or newly married, finishing their studies, new at work, herbalist – plant lover, environmentally conscious, shops from local stores, having or had skin disorders as eczema, skin irritation, psoriasis, hair loss, inspired by europian culture, love natural products , tries to improve their diet, healthy food lover, goes at gym, loves outdoor activities

People that have had or are facing problems with their skin.
They are trying to find a personal care product that does not contain any toxic chemicals.
Will be friendly to their skin condition, will not cure their condition (if they have one) but will provide relief.
Most probably the skin condition that they might have is coming from a harsh chemical based product that they were using in the past so they are searching for an alternative.
Will be loving natural ingredients.
They are searching for something to feel comfortable in their own skin (stress relief , avoid any taumas that were caused by the previous experience)

hw

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Mid-life community leaders with a queer/ally identity that are low to mid income. They are likely employed in the non-profit sector or in the civil services. They are currently establishing themselves in their career. They likely have good-humoured but experience frustration at the existing systems of oppression. They value connection and authenticity. They use social media. They celebrate all aspects of recovery. They have experience mental health issues. They come from a diverse ethnic background. They live in urban areas.

They want to express themselves loudly to the community. Part of their self-expression is challenging the status quo. I have art that is punchy and impactful while also playful.

literally any and everyone. Women, aged 20-65 in Ottawa/Gatineau, men aged 24-45, married, middle class, seeking to re-kindle a marriage/relationship or propose to someone with unique and artistic taste; Plus sized people looking to wear jewelry that fits without modification; Gender queer/non-conforming or non-binary people of all ages who enjoy fashion and seek accessories which feel as gender neutral as the rest of their wardrobe.;

Local women 20-65 should be my target as I focus on growing my business because they are accessible to me, do not currently have access to local artistic jewelry designs that can be custom tailored to their desires and can feel good about supporting local business/talent when they shop with me

working women, married, students, all different back grounds and ages

My website is targeted to women and women of all ages shapes and colours and places in life.

everyone. young old male or female

the reasons being anyone who wants to feel beautiful who wants to feel confident and just wants to put lashes on to elongate them

Mothers
Kids
Millennial women

Millennial women

They don’t have a fruit based ice cream marketed to them
I know the most about them
I’m passionate about clean aesthetics

brides, wedding parties, wedding photographers, south asian photographers, south asian families looking to connect with their culture

henna is an important part of wedding ceremonies and south Asian culture, so the people in this category will be my target customers

Youth, Young adults, students, working moms, spiritualists, healers, artists, corporate, filmmakers, environmentalists, ethnic and western. City folks with open budgets.

1) health conscious

2) Enjoys my products

3) Align with their hobbies

customers

interests

Geeky Entreprenuers:
Owns and operates a business that identifies as geeky and or creative
Has been running their business for some time, but has hit some roadblocks
Needs assistance with ongoing business tasks, such as marketing, social media, branding
May or may not have experience with marketing themselves
Attend convensions
May be considered “alternative”
Live in or around Edmonton area

Creative Starter:
People who want to start a creative business but might not be sure how
Needs assistance with ongoing business tasks, such as marketing, social media, branding
May or may not have experience with marketing themselves
Attend convensions
May be considered “alternative”
Are afraid to get started
Live in or around Edmonton area

Owns and operates a business that identifies as geeky and or creative
Has been running their business for some time, but has hit some roadblocks
Needs assistance with ongoing business tasks, such as marketing, social media, branding
May or may not have experience with marketing themselves

middle aged to elderly, homeowners or property owners. Construction management companies and gov contracts.

they own houses, have stable jobs and are more likely to hire somebody to renovate their homes

A. 15-30, M/F, Central Alberta, Looking for activities to do
B. 15-30, M/F, Central Alberta, interested in motorsport
C. 18-39, M/F Central Alberta, interested in exciting activities
D. Business owners and group leader looking for venues to host events/parties

Group C
Reason 1 – disposable income
Reason 2 – looking for entertainment, group activities or date night activities
Reason 3 – their geographical proximity to our location

Rappers, Singers, Artists,

rappers.
should be my target customer because of safety.
Should be my target customer because of exposure/relavancy/showing off
Should be my target customer because of the meaning behind the designer

Lifestyles of Health and Sustainability , those who have used herbals, uses for culinary , natural practitioners

– they are heavier users of organic foods, more likely to practice some sort of spiritual or physical practice, heavier natural products channel shoppers.
-they are driven by their interest in health, wellness, the environment and society, and they buy products accordingly.
-intense about the beliefs they hold, the role of health and wellness in their lives, and the activities in which they participate.

Mom groups
Friends
Family

I know there is nothing like what I wish to do here unless it’s at a high end resort or cruise !
I have asked others opinions and if they feel this concept would benefit them

Age group: 19-65
Gender: female
Income: moderate
Values: health, wellness, spirituality
Health conditions: stress, anxiety, pain
Geography: Windsor & Essex county

Females aged 19-65 who have moderate incomes and value their health and are into holistic wellness.

Age – 18-65
Gender- Mostly men but also some women
Job – Construction , Farming , Trucking , Contracting , Powersports sales
Income – Middle to upperclass 50K+ individual revenue annually
Life style- Powersports enthusiest , Mechanical inturests , vehicle enthusiest , Out doors enthusiest
Attitudes – Organized
Health Condition- Healthy
Geography- Lives in rural area in Canada or USA , could also be bases in urban area but less likely

Powersports enthusiests-

– Would have use for our products
– Would be at a higher income level to afford the costs of enduring these activities
– Would own a truck and trailer and use them frequently for these activities

– Any person can be health-conscious. However, the current age group most concerned about wellness is Generation Z. Individuals that range from 18-34.

– People that identify or struggle with mental health challenges

-People on a new venture or made a change in their professional and personal development

GenZ

-They are generally educated. Health-conscious individuals take the time to create, prioritize, organize, and structure their wellness routines.

– They are skeptical of inaccurate or misleading information. Wellness enthusiasts gave tuned out of mass media advertising because they don’t trust them, which is why mass media marking strategies often don’t work for wellness products.

People that struggle with MH challenges

Most likely females a bit older than me

I think people from the age of 18-20 would be my possible target customers because I think it would fit their aesthetic