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Building Your Persona

February 22, 2018 By

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Joe.

  • Age:

     8
  • Job title:

    Waiter
  • Family status:

    Single

About your persona:

Name is Joe, lots of friends. I am very tall and thin.

Your Customer Persona's Needs

 Your social needs are:

Hang out after work

Your physical needs are:

Go for jogs

Your emotional needs are:

Talk to friends

Your communication needs are:

Share openly

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jane Doe.

  • Age:

     10
  • Job title:

    Nurse
  • Family status:

    Single

About your persona:

This is where I would write a description of my persona if I actually had a persona to describe for this form.

Your Customer Persona's Needs

 Your social needs are:

Some social needs of this customer persona are: [insert social needs listed above]

Your physical needs are:

Physical needs of this customer persona are:[ insert physical needs listed above]

Your emotional needs are:

Emotional needs of this customer persona include: [insert emotional needs listed above]

Your communication needs are:

Communication needs of this customer’s persona include: [insert communication needs listed above]

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Emotional Grace.

  • Age:

     19
  • Job title:

    Sales Associate at Cloré
  • Family status:

    2nd eldest

About your persona:

My pains include not being able to do what I want to do without my parents saying I shouldn’t do this, I hang out with my friends after work and mainten a social life, I think I’m a very reasonable person even if people dissagree and I am a christian and belive that we should live to make God happy and not our flesh (even if our flesh is weak)

Your Customer Persona's Needs

 Your social needs are:

To be appreciated, loved, cared for

Your physical needs are:

Sleep, exercise and to look good

Your emotional needs are:

Love and understanding

Your communication needs are:

How to live a christian lifestyle, how to make myself happy without caring of how other feel about it.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Stacy Simple.

  • Age:

     24
  • Job title:

    Disabled, works part time
  • Family status:

    LIves with parents

About your persona:

I’m a disable service dog handler, with multiple health issues. I am chronically ill, and require my service dog to do several tasks for me in order to get through my day to day, and I especially need him for mobility impairments. I work part time, and live with my parents still as It is really hard to afford to live off of social assistance in this day in age, particularly given my disabilities. I love to meet up with other service dog handlers, and I’m still searching for m y perfect gear set up. I have a slight addiction to my service dog’s gear and I’m always looking for new things to add to his collection.

Your Customer Persona's Needs

 Your social needs are:

I really need the public to understand more about what not to do around service dogs, and that I can’t always stop and answer their questions, and that distracting and petting my dog is dangerous to me. I really wish there was more education about this for the general public.

Your physical needs are:

I am really needing a better service dog set up, my current gear is ok, but I would like to get something that is more effective and I know is not going to cause harm to my service dog. I would love to get a bold lead designs harness, or one form yup collars but they’re just so expensive. I don’t know how I’ll ever be able to afford one.

Your emotional needs are:

I really need to feel safe, and like there is a general understanding of my rights. I feel extremely overwhelmed when people try and tell me my service dog is not welcome, and I dislike when people are not understanding of me, even other disabled handlers. People need to stay out of my personal space when I am out and about, and not pry about what is wrong with me.

Your communication needs are:

I need individuals to show concern about my needs, to ensure I understand what a product is used for, and to ask me what my needs are to ensure that it will be a good fit. I also would like information about any vet clearances and testing that has been done, and I’d feel a lot better if references were available.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jamie.

  • Age:

     27
  • Job title:

    Sales associate at Zara
  • Family status:

    In a couple

About your persona:

I am a recent college graduate who just moved apartments to live closer to my work. I am not too familiar with the new area I live in even though I have spent my entire college diploma.
I enjoy making new connections in a natural setting. Because everyone is too focused on work downtown, I find it hard to make friends and would like to find ways to connect casually with people.

Your Customer Persona's Needs

 Your social needs are:

Get to know fellow young people in his new environment.

Your physical needs are:

Help finding casual get-togethers.

Your emotional needs are:

To have fun!

Your communication needs are:

Make new connections in hopes to also communicate his skills and passions and possibly find a job in his field of study.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Filbert.

  • Age:

     39
  • Job title:

    daadfaea
  • Family status:

    single

About your persona:

dfja;ieua earer peirpe oie jjfljef

Your Customer Persona's Needs

 Your social needs are:

ggdd

Your physical needs are:

erere

Your emotional needs are:

hrgg

Your communication needs are:

hrytad

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rushed Rob.

  • Age:

     27
  • Job title:

    Financial Advisor
  • Family status:

    Single

About your persona:

I strive to live a healthy lifestyle. Going to the gym in the morning is apart of my weekly routine. I often grab meals on the go to sustain my energy throught the day. In the mornings, I typically grab a protein bar before heading out the door.

Your Customer Persona's Needs

 Your social needs are:

I need products that are make me stand out amongst my peers.

Your physical needs are:

I need products and services that I can access quickly.

Your emotional needs are:

I need a product that makes me feel like i’m doing something good for myself.

Your communication needs are:

I need clear product labels with accurate product descriptions.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is jame.

  • Age:

     23
  • Job title:

    student
  • Family status:

About your persona:

looking to use their computer

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is busy laura.

  • Age:

     35
  • Job title:

    office administration
  • Family status:

    married

About your persona:

Busy full time employer with no enough time to look more for what she needs

Your Customer Persona's Needs

 Your social needs are:

I need people to trust

Your physical needs are:

Help me find my right apparel

Your emotional needs are:

I need a piece of mind

Your communication needs are:

i need to know is what i need in fact available

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Don Joe.

  • Age:

     48
  • Job title:

    Economist
  • Family status:

    Married

About your persona:

My name is Don. I have 3 children ages 6, 10 and 14. We are a financially stable family but we are very busy parents and don’t have much time to teach our children financial literacy. We want them to avoid major mistakes we and many others have done that could have saved us 100s of thousands of dollars had we known the information before we became young adults. We struggle to find fun and interactive ways to teach our children how to manage their money and frankly we ourselves feel we could use more education in this field.

Your Customer Persona's Needs

 Your social needs are:

I need trustworthy helpers I feel comfortable reaching out to in regards to supporting and helping me provide my kids the best chance at a bright financial future.

Your physical needs are:

I need a product/program that will help improve the outcome of my children financial future.

Your emotional needs are:

– More time to myself to do other things outside of the kids.
– Peace of mind that my kids will have a head start of securing a positive financial future.
– I want the best for my kids

Your communication needs are:

– I need a fun, interactive and captivating way that will engage my children in securing a good financial future for themselves.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Peter Paracord.

  • Age:

     34
  • Job title:

    outdoor and inside adventures store
  • Family status:

    Married 2 kids

About your persona:

Have a wife and 2 beauitful kids. he is his own boss at outdoor Adventures store. I love spenting time with my family when I can. I love working out to the gym. I like spending time with my wife.

Your Customer Persona's Needs

 Your social needs are:

Good auttied
Postive about life
like to talk
need to network other business

Your physical needs are:

Needs money.
good health
He is always happy.

Your emotional needs are:

Shorter hours
Love to spend time with family.

Your communication needs are:

He like to concet with people
He feels what feels good or bad what goes on in the world.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Photogenic Penny.

  • Age:

     28
  • Job title:

    Nurse
  • Family status:

    Married with a kid

About your persona:

I am a nurse and a mother of a five year old boy with autism. I have a very busy schedule as on top of working as a nurse, I also volunteer at a local organization. It has always been a family tradition to get family photos but I am worried that the photographer I hire will not be able to handle my sons outbursts. My child is in the best daycare in town and my husband works as an insurance broker. I love photography and take lots of pictures of my kid but it would be nice to have myself in the pictures as well. We have a pet cat who has its own photo album online and its own Instagram page that gets updated once a week. I am into scrapbooking and want to turn it into a graduation present for my son. I love my career but I wish I could spend more time with my son and wish I could capture what memories I can with him.

Your Customer Persona's Needs

 Your social needs are:

I need a photographer who has experience with family pictures

Your physical needs are:

I want to spend more time with my son and have it captured on camera.

Your emotional needs are:

I need a break from my busy life to just relax and have some fun.

Your communication needs are:

I need someone who can meet my families needs by communicating with myself and my son on what to do in a session.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Busy Betty.

  • Age:

     45
  • Job title:

    Manager of Hair Salon
  • Family status:

    Mother of 3 children, happily married

About your persona:

Betty is a mom that has an active business herself running a hair salon. Her husband is working at a bank and she has two young children in school. She is also pregnant with another child and needs to find ways to help make her children happy while she is at school.

Your Customer Persona's Needs

 Your social needs are:

Betty is socially looking for a way to stay relevant with her friends in her community and subburban neighborhood, by wanting to find someone who can help make her stand out and feel young again.

Your physical needs are:

Betty is consistently busy and does not have time to refurbish a room in her house that was formerly a home office, but is becoming a third bedroom for the incoming baby. She wants to find someone or have her husband paint the walls.

Your emotional needs are:

Betty is emotionally exhausted from working long shifts at the Salon and not finding enough time to connect with her family, children, and staff members. She wants a unique way to engage them as well as bring out the best emotions and mood for her business.

Your communication needs are:

The communication needs are primarily to find a way to increase revenue with her customers by attracting them to become recurring visitors to her salon. She does not have enough magazines left out and would like new ways of engagement.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Leah.

  • Age:

     25
  • Job title:

    librarian
  • Family status:

    single

About your persona:

Leah is a full-time librarian. She is 25 years old and single with no children. She enjoys reading and finding new books to read by using online tools like book review blogs or YouTube book reviewing channels. Leah also uses these reviews to promote any new best sellers at the local library where she works. Leah uses the reviews to recommend to library patron’s books they would like within the genre they enjoy reading or suggesting another book they might find interesting to read next time they visit the library.

Your Customer Persona's Needs

 Your social needs are:

I want to keep updated with great books to read in order to chat with visitors at my library about them.

Your physical needs are:

I need an online book reviewing form where I can print out their reviews and place it on the book of the month bulletin board where customers can look at the chosen monthly book.

Your emotional needs are:

I need to feel comfortable and assured that the monthly written reviews (for the monthly book bulletin board) I find are appropriate and written well (no spelling or grammatical errors)

Your communication needs are:

I need a blog or online form of review that communicates effectively whether or not the book is worth chatting to my library patrons about and a way I can communicate with the blog or online reviewer my opinions.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Old man dan.

  • Age:

     74
  • Job title:

    Retired pilot
  • Family status:

    Single

About your persona:

Im dan, retired airliner pilot of 40 years. I love to travel and and enjoy time with my dog at home and in the yard. Its a big one and my dog sure loves to play in it.

Your Customer Persona's Needs

 Your social needs are:

My social needs would be quality time with my dog terry. Or even friends over for a game of golf.

Your physical needs are:

I need some extra help round here to keep the yard clean for terry and i. Also need some greens trimmed so i can golf.

Your emotional needs are:

To have a beautiful lawn and that i can walk barefoot on. I find it relaxing.

Your communication needs are:

A business card would be a easy way for me to get in touch with you, i dont use my computer much.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Gamer Gary.

  • Age:

     26
  • Job title:

    Mechanic
  • Family status:

    Common Law, no kids

About your persona:

Work full-time, enjoy playing video games, snowboarding, cars, netflix.

Your Customer Persona's Needs

 Your social needs are:

Friendship, cooperation, trust, similar interests, teamwork

Your physical needs are:

Ergonomics, visual

Your emotional needs are:

Atmosphere, social interaction, stress-relief, fun, happiness

Your communication needs are:

How-to’s, rules, regulations, help desk

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Mama Bear Sarah.

  • Age:

     32
  • Job title:

    Social Media Manager
  • Family status:

    Married with Children

About your persona:

I am a busy social media manger for many local business in London, Ontario that do not have enough time to manage their business social medias and or would like a more creative approach to the marketing world of Instagram. Being a married mom of two wonderful children and a couple fur babies it makes daily actives quite the laugh its sad that they will be graduating high school in under the next 5 years, off to college and with their own families in a matter of no time.
I’m always looking for new ways to create content for my clients from new advertisements to quotes and the type of post that will be posted. It’s all strategically planned out weeks in advance in which makes my life so much easier when everything is organized and planned well in advance besides communication this is a top priority for me. I also make connections with other business that would benefit from current clients I have that need a type of service to enhance their business currently.
Currently I use all social media platforms and love Instagram.

Your Customer Persona's Needs

 Your social needs are:

Someone that uses the same type of social media platforms;

Would want to have some more moment with children before graduation.

Business Connections

Long Term Relationship

Your physical needs are:

To be able to create creative concepts

Physically would want to keep children home forever

Your emotional needs are:

Understanding what it’s like to have children.

Long Term Commitment / Bond

Your communication needs are:

Organization; Understanding on both parties what will take place before, during, after, and follow up.

Confirmation of any communication.

Planned weeks in advance anything

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Creative Carl.

  • Age:

     30
  • Job title:

    Graphic artist
  • Family status:

    Married with a five-year old boy

About your persona:

I’m head graphic designer for Out of the Box Design Shop. I embrace the concept of art being a freehand expression, so I always maintain a high amount of confidence when it comes to creating designs, no matter how abstract they turn out. Unfortunately, there are people who assume I don’t care about being open to other artists with original ideas to sell. I’m looking hard for a clothing line with original character designs that I can wear on the street to proclaim that I DO support other young artists with creative mindsets.

Your Customer Persona's Needs

 Your social needs are:

I want other people to be aware of my support towards smaller artists.

Your physical needs are:

I want to wear clothing with standout designs and made out of comfy material.

Your emotional needs are:

I need increase my pride for other artists.

Your communication needs are:

I want to find out what it takes for one artist to make an entire lineup of custom design clothing.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ashley Smith.

  • Age:

     26
  • Job title:

    Young Professional
  • Family status:

    Single

About your persona:

Interested in dance and alternative music. Former student and currently, a young professional.

Your Customer Persona's Needs

 Your social needs are:

Looking for the newest and hottest trend.

Your physical needs are:

Aiming to get in shape and stay healthy.

Your emotional needs are:

Connecting to a group that shares the same mission of a healthy lifestyle.

Your communication needs are:

Prefers to receives messages through social media either Facebook or Instagram.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Marilyn Winter.

  • Age:

     25
  • Job title:

    self employed
  • Family status:

    none

About your persona:

Your Customer Persona's Needs

 Your social needs are:

to look good

Your physical needs are:

to feel great

Your emotional needs are:

boost self esteem

Your communication needs are:

more attractive to men

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is George.

  • Age:

     46
  • Job title:

    home renovations
  • Family status:

    married

About your persona:

I live in a town house with my family. i have a very bust life style providing for my family. Down time is a big issue as it cost money. I have a lot of money invested in my tools

Your Customer Persona's Needs

 Your social needs are:

relaxing time at the end of the day knowing everything is accomplished

Your physical needs are:

to keep on time
keep customers happy

Your emotional needs are:

people i can trust around my tools and vehicle

Your communication needs are:

answers calls and responds on short notice

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Loulou.

  • Age:

     26
  • Job title:

    Iditorial at a Magazine
  • Family status:

    Single

About your persona:

I am a young vibrant female. I adore fashion, I love to stay in the know of what is trending. I love to go out and socialize at parties and clubs after my busy day of work. I have many girlfriends who I socialize with, we love to shop when we have time off. I would love to join a womens shopping group where women join together to make each other feel better while shopping.

Your Customer Persona's Needs

 Your social needs are:

I need a safe place to shop, I dont like feeling judged. I also enjoy good customer service. I would love to have a safe place to chat with women about clothing. I am eager to learn about beauty and fashion and would love a tool online to be able to do so.

Your physical needs are:

I need to try on a product if possible. If shopping online I would like to be able to see measurements for items, so I can measure myself at home and purchase the item with confidence.

Your emotional needs are:

Id like to trust that the person selling me clothing will be helpful and I will leave feeling confident. A shopping group would also be great to express how I trult feel wearing an item and than get feedback.

Your communication needs are:

If an item doesnt fit when I purchase it online Id like to be able to easily comunicate with someone to return the item. Same if there was an issue with the item.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Adventurous Anna.

  • Age:

     27
  • Job title:

    Self-employed, owner of a small business
  • Family status:

    Married with a young child.

About your persona:

I am a young mother who is in the process of starting up a new business, a boutique that specializes in selling new and gently used children’s clothing. I want to operate a business that is family friendly, clean, and affordable. Being a mother to a young child, I don’t have a whole lot of extra time on my hands. I find starting a business and maintaining a family life is a challenge. I believe design is important, it can make the difference between selling my service or not.

Your Customer Persona's Needs

 Your social needs are:

• Someone who knows what marketing/branding materials I need
• For my brand to be understood

Your physical needs are:

• Create a brand and marketing materials for my business
• Easy communication

Your emotional needs are:

• Easy communication
• Balance of life and work

Your communication needs are:

Believes design should 

• help a business stand out

 • reflect their business’ mission and values

 • be “clean”

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Katie Marie.

  • Age:

     27
  • Job title:

    Media Specialist
  • Family status:

    Engaged

About your persona:

Someone who is heavily engaged in social media with interests like Pinterest, Netflix, and yoga.

Your Customer Persona's Needs

 Your social needs are:

The need to prove that me and my boyfriend are in love

Your physical needs are:

The need to own something that proves our devotion

Your emotional needs are:

To feel supported by my photographer and my loved one

Your communication needs are:

To have updates on when photos will be delivered and edited

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Snowy Joey.

  • Age:

     50
  • Job title:

    Business Owner
  • Family status:

    Married

About your persona:

I own 2 business with very large parking lots, maybe 18 acres total,
I spend a lot of times out of canada on vacation during winters.
I need my businesses to run as smoothly and as painless as possible.
I do not want to run into problems with my businesses.

Your Customer Persona's Needs

 Your social needs are:

I need to have the best parking lots possible, ergo need the best service in town.

Your physical needs are:

Salting the parking lot, and removing snow from roof before and after ice forms.

Your emotional needs are:

I need to find a business I can trust, that offers good work for a low price.

Your communication needs are:

What would be a more viable financial decision, seasonal or per push?

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jenny the Sarcastic Talkative Smarty Pants Caring Math Teacher.

  • Age:

     26
  • Job title:

    Substitute Teacher
  • Family status:

    Single Living With Mother/roommate

About your persona:

I love math and make lessons fun for kids by coming up with interesting ways to get them to engage with the math homework, learn new formulas and equations in new and exciting ways, so they can learn and remember the material I teach them. I spend a lot of my time in the busy seasons of school working long hours then marking and writing report cards for hours on end.

I am 26 and many of my friends are married, some with kids and families of their own now. I enjoy spending time with old friends and reconnecting after years of no talking, just like it was yesterday when we last spoke. I like to encourage others to do their best and follow their dreams and passions.

My mom runs an at home daycare and I am often helping watch the children, feeding them, and caring for them during open hours. I love kids, and they are really drawn to me. If I do not find a relationship, I would probably have an insemination, because I truly want to be a mother, I will be a mother, once I am financially stable. I live at home with my mother to save money, we get along splendidly, and we are very close to one another.

My father passed away a few years go to cancer. I try my best to support my mom and her grief, but I also deeply miss my father, but I try to be strong for her. My brother moved out, he is single and living with my aunt. He and my mother don’t always get along well and cannot live together, this is why he moved out long ago. My brother is working in a factory and he is so smart, but chooses to never apply his knowledge, he never tried at school, but I know he could have become and engineer if he wanted to. He and I both have my fathers problem solving brain.

I live to hang out with my high school girlfriends, but if we go out to a bar, it is typical of them to run off in the bar leaving me on my own. This frustrates me because I came to see them, and they go off without saying anything to me. I LOVE going to concerts though, I have been to so many.

I am very interested in a Paint night class, so long as there is wine! I would bring my mom and we could get tipsy after a few glasses of wine and paint something cute. It might not be very good, but we can get out of the house and have fun for the evening. I would need some help at creating an artwork, but I know that Loretta has the skills to show me how I can create something out of nothing, and that in itself is a masterpiece.

Plus, who knows! If I sign up for her 5 session/lesson plans at the group discount rate package deal, by the end of it I could become a Vincent Van Gough! Her helpful advice, demonstrations, and openness to answer my questions, I will get as much out of her lessons as I choose to put into it.

I love how if I bring 2 new people to her class, we get a free drink ticket each!

Your Customer Persona's Needs

 Your social needs are:

Need to be able to bring my friends or my mom with me to the session
I socialize better with a drink in my hand
Drinking give me an excuse to not paint perfectly so I don’t need to stress so much about it being perfect since technically I’m not 100% sober hehehehe

Your physical needs are:

shaky hands
love to drink
inexperienced at painting

Your emotional needs are:

I am insecure about my artistic ability but I would love to try
I love doing DIY things, and making things myself, I just don’t always have the opportunity to do so.

Your communication needs are:

Talk about my worries that I cannot do the painting technique, as I have never tried

Talk about how my shakiness causes me difficulty to paint straight lines.

I don’t want to get paint on my clothes

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is studio joe.

  • Age:

     27
  • Job title:

    works at a high paying job with a varying schedule
  • Family status:

    has a girlfriend

About your persona:

I am a guitarist/vocalist, and work a regular job. I’m close to the downtown area of Sudbury, but have a car to make it to the recording studio which is based in New Sudbury.

Your Customer Persona's Needs

 Your social needs are:

I need to work with someone who is willing to do more than just record my takes.

Your physical needs are:

The engineer I’m working with must have proper equipment in order for the finished product to sound good.

Your emotional needs are:

Sometimes I get nervous or stressed out during a recording. You have to have patience, and a little advice on how to relax a little will help as well.

Your communication needs are:

I need someone who is generally easy to communicate with from an artist to producer standpoint. If he is unable to record, he will let me know ahead of time so we can reschedule. There will be times that our schedules will be conflicting do to his work load and my varying schedule.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is stressed Sarah.

  • Age:

     35
  • Job title:

    Social worker
  • Family status:

    married, mom of 3 children

About your persona:

My name is Sarah. I am the social worker and I work from 8 am to 5 pm. I have 3 kids, 8 years old, 6 years old and 2 years old. As I work everyday, my parents were the one looking after my children since my work is 45 mins drive away from my home. Being a social worker can be very rewarding and stressful at the same time. I am a very busy mom who need some help once in a while since I cannot do everything on my own. On a regular day, I can manage to get my job done but sometime on a special day, I need helping hands to help me get things done the way I wanted it to be. As much as I love helping other people and making differences in people lives, I do need people to make differences in my life for me to relax and enjoy as well.

Your Customer Persona's Needs

 Your social needs are:

want to share my life style to families and friends. Create a lifetime memories for my 3 precious children.

Your physical needs are:

Save time; Free from extra work; Need help to make my life enjoyable without having to do hard physical work.

Your emotional needs are:

I need a peace of mind and stress free knowing that everything will be fine and not having to worry about it a lot.

Your communication needs are:

I wan to be able to have my own idea or input on how I want the party theme to be and see the style of the event.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Tiffany.

  • Age:

     30
  • Job title:

    Social Worker
  • Family status:

    Married with a child

About your persona:

* I love to help people and have also felt a deep need to be of service to this world.
*I want to make changes on a big level but am unsure of how to get there.
*I want to start my own business but I’m scared that I don’t have what it takes or people won’t understand what I’m trying to do.
*I love to talk about healing, consciousness, and people’s inner worlds but struggle with my own personal healing.
*I want to step into my power and make a difference but I always feel there is something that gets in my way.

Your Customer Persona's Needs

 Your social needs are:

*To have a community of people who understand the vision I have for this world.

Your physical needs are:

* To have the time to do meditation, yoga, be in nature, eat healthy, and be as natural as possible,

Your emotional needs are:

* To transcend these deep-rooted patterns that keep me stuck in feeling helpless, hopeless, and powerless.

Your communication needs are:

*To be able to express myself confidently without worrying what others think.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lazy Larry.

  • Age:

     35
  • Job title:

    Construction supervisor
  • Family status:

    Married

About your persona:

I wake up at the crack of dawn and travel varying distances to wherever our site is that period. My wife likes her beauty rest and doesn’t wake until the Kids need to be fed and ready to be sent off to school. I don’t like making a pot of coffee every morning as my wife says by the time she gets up to have a cup it’s burnt or cold. I never really got the hang of making a decent pot to begin with, and I never get it to taste like my double-double from Timmy’s.

Your Customer Persona's Needs

 Your social needs are:

Pre-work hours of business

Your physical needs are:

A single cup of coffee

Your emotional needs are:

Familiarity, consistency of coffee.

Your communication needs are:

easily understood coffee order.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Kendra Thomas.

  • Age:

     29
  • Job title:

    Government Admin
  • Family status:

    common-law, no children

About your persona:

I’m a young professional very devoted to my career and career objectives. I currently work in admin for the government from Monday to Friday, 9 to 5.
When I’m not working, I’m typically at home with my partner of six years making dinner and watching Netflix. On the weekends we enjoy taking advantage of the things Ottawa has to offer. In the winter- skiing, skating and checking out winterlude. In the summer- hiking in Gatineau Park and escaping to my parent’s cottage.
If we can manage to get corresponding time off from work, we do try to travel. In the past we’ve visited Cuba, Scotland, Hawaii and France. Although we love to travel, we’ve put big trips on pause while we save for a house.
We currently rent a one bedroom apartment located very close to my work. Because we spend a lot of our free time at home, we really wanted to create a space that feels and looks like a proper home. Over the past couple of years we’ve been slowly upgrading our hand-me down furniture and are finally starting to feel as though the space better reflects us as a couple.
At the moment we’re still unsure if we want to get married. Although the idea is appealing, we’ve seen our friends plan and pay for a wedding. The planning is fine, but we’d much rather put money towards a home or another trip.

Your Customer Persona's Needs

 Your social needs are:

-I need to make sure the art I purchase is appealing to my partner as well

Your physical needs are:

-I need our space to be a reflection of who we are as a couple (i.e what we’ve done, where we’ve gone, etc)
-I need art that matches with the rest of our decor

Your emotional needs are:

-I need to feel confident that the art I purchased was worth the money spent.
-I need to feel like it adds something special to our space. That it’s unique.
-I need to feel a sense of connection to my living space and the things in it

Your communication needs are:

-I need to have information about the piece before I purchase
-I need to know where I can look for art to buy it.
-I need to be able to interact with, and trust, the person selling it. Whether that be the artist or the gallery.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Discerning Dana.

  • Age:

     25
  • Job title:

    Blogger
  • Family status:

    Single

About your persona:

My name is Dana, I’m 25 and have no children. I love pretty things, artwork and spend a lot of time working. I am passionate about the environment, animals and my health. I’m looking for more ways to connect with nature and my busy schedule prevents me from enjoying as much time outdoors as I’d like. I am trying to go zero waste, vegan and am up to date on a lot of world issues.

Your Customer Persona's Needs

 Your social needs are:

I need to stay connected with my followers as well as need to learn from people who are authentic and who I can trust.

Your physical needs are:

I need to take care of my body, the planet and reduce my ecological footprint.

Your emotional needs are:

I need to feel I am making a positive difference in this world and to be surrounded by beautiful things. I need to feel a sense of well being and happiness in my life and don’t enjoy negativity.

Your communication needs are:

I enjoy positive exchanges but above all, genuine human interaction.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sentimental Sally.

  • Age:

     36
  • Job title:

    Government employee
  • Family status:

    Married with two kids

About your persona:

Hey, I’m Sally! I”m so proud of my kids! they’re a few years apart and I’ve always loved finding unique craft items to decorate their rooms with. my husband and I try to take them for walks around bell part in the summer time just to see what’s going on and to get out into nature. In the summer time I’ll go to craft shows there so that I can find gifts for close friends and family, and maybe a little something for myself too. I love decorating my home with the work from my favourite artists!!

Your Customer Persona's Needs

 Your social needs are:

I want to be able to give my friends and family sentimental gifts that will mean a lot to them!c something original is best but sometimes I need to buy somethnig a little more affordable. I also want to be able to tell a story about the pieces I buy for myself. It’s great for starting conversations with my clients and new friends.

Your physical needs are:

I want a piece that I can hang on my wall… nothing too big because it’s hard to find allspice. Colour is important because it has to match the colours that are already in the room I’m going to put the piece in. If I’m buying something for my kids it needs to be super colourful!

Your emotional needs are:

I want a piece that doesn’t just look good. I’d love it if I could find something that relates to my life experiences. I want something that makes me feel like this piece was made just for me and my family. if I’m going to buy something for someone as a gift it’s also important that it reminds me of that person in a way…

Your communication needs are:

If I’m going to order a piece online I want to have clear communication with the artist I’m getting it from. I want to know when I’m getting it and what I’ll be getting. it’d also be nice if I could know a little bit about what inspired the artist to make the piece and what it means to them.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Angelani Bululu.

  • Age:

     30
  • Job title:

    no job
  • Family status:

    married with 2 children

About your persona:

she is a medium height and light skin. She talks calmly and likes wearing expensive things

Your Customer Persona's Needs

 Your social needs are:

she likes going out with her family to the beach

Your physical needs are:

calm and relaxing please

Your emotional needs are:

She likes to be listened too

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sally Startup.

  • Age:

     36
  • Job title:

    Yoga Studio Owner
  • Family status:

    Partnered, 2 children

About your persona:

I’m a small business owner who’s been in operation for about 3 years. I started doing yoga 10 years ago, and when I became a mom five years ago, I started casually offering classes during my mat leave. It was so successful I decided to pursue that instead of going back to my old job after.

It started small but now I have two other instructors working with me and I work upwards of 40 hours a week.

We’re at the point where we need our website revamped and some brochures written to advertise what we do. Between by family and work, I can’t spend time on social media or writing and updating the website, but I don’t have enough money to hire some one to do that work for me full time.

Your Customer Persona's Needs

 Your social needs are:

A reliable self starter who’s passionate about the same stuff we are

Your physical needs are:

New website content, new brochures, and some social media posts/planning for the year ahead

Your emotional needs are:

To feel well represented and understood by whoever is writing about us
To feel our social media posts are authentic

Your communication needs are:

People to understand what my company is all about
A clear but concise summary of what you’re doing on the website

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is chris.

  • Age:

     42
  • Job title:

    heavy equipment mechanic
  • Family status:

    married

About your persona:

Im a heavy duty mechanic by day, and a heavy duty mechanic by night. I work in the mines full time and have outfitted my home garage to be able to work from home part time. I love fishing and hunting and I have multiple trailers and quads.

Your Customer Persona's Needs

 Your social needs are:

making ends meat
paying the bills

Your physical needs are:

heating the house
making my family happy

Your emotional needs are:

having friends over
going hunting
going fishing

Your communication needs are:

cell phone

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Money Makin’ Mo.

  • Age:

     25
  • Job title:

    Model
  • Family status:

    N/A

About your persona:

MMM:
– Centre Of Attention.
– Always at a function, or wearing something new.
– Incredibly expressive with their fashion choices.
– Multi Talented Artist (Music, Craft, Photography etc)
– Social butterfly/Great networker.
– Progressive Persons/Always surrounded by likeminded individuals.
– Known for great budgeting skills. (Like, having enough money for adventures!)
– Conscientious spender, but will spend more money on something materialistic that comes with an “experience” or story.

Your Customer Persona's Needs

 Your social needs are:

I do require time with my friends, and family in order to recharge. I can do this easily at coffee shops, at home or at a musical event. Regardless of where we are, I am always the life of the party.
Many would consider me a busy-bee.

Your physical needs are:

I draw strength, and security; through the colour, and textures I wear.
I feel like my fashion choices are my social armour. I live by the fact that physical expressions are emotions.
I can always be spotted in a crowd because of my choices.
I will always either recycle, donate or destroy my clothes after I have owned them.

Your emotional needs are:

I’m a very forward thinking individual. I understand that everything people do has an impact, and that it is important we reflect on the way we do things. I need to know who/what my money supports, where my attire comes from, and how all those things are beneficial for the earth and it’s people. Transparency is key to me.
I would love to support local clothing options more often. If I believe it is for a good cause, and can see the direct impact I’m making, I am more likely to spend more money on something of ‘value’.
I need to feel like I’m openly supporting opportunities in the community.

Your communication needs are:

I appreciate companies that work to stay interactive with customers, and maintain their social media with an equal sense of pride, and composure. This is the difference for me compared to most who may just be blindly supporting brandname clothing. This is backed up by my emotional need for transparency.
I enjoy learning, and reading. It is important for me to have lots of links, and articles to cross reference for my own visualizations. It’s not always about being the “best” company out there, I hold value in a company that is doing it’s very best.
I also am more likely to review an item, if I post a selfie and it get’s reshared by the company themselves. I greatly appreciate a company giving attention back to it’s customers.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Matthew.

  • Age:

     24
  • Job title:

    Barista
  • Family status:

    Single

About your persona:

I like music and people

Your Customer Persona's Needs

 Your social needs are:

Belonging

Your physical needs are:

Easy to move around

Your emotional needs are:

Admiration from peers

Your communication needs are:

None

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Stacey Perkins.

  • Age:

     25
  • Job title:

    Communications Coordinator
  • Family status:

    Single

About your persona:

Stacey is a young business professional with an active social media pretense and personal life. She loves meeting with friends to try new restaurants/cafes and has a sweet tooth.

Your Customer Persona's Needs

 Your social needs are:

Needs to meet with friends to share and talk.

Your physical needs are:

Needs a comfortable place to meet with friends.

Your emotional needs are:

Needs something to cheer her up and brighten her day when she is feeling down.

Your communication needs are:

Needs clear information on the events happening in the city.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Mike Jones.

  • Age:

     27
  • Job title:

    Structural engineer
  • Family status:

    Single

About your persona:

Wants a perfect customer service.

Your Customer Persona's Needs

 Your social needs are:

Wants to interact with the client

Your physical needs are:

Nice food to keep me going

Your emotional needs are:

No disappointment

Your communication needs are:

Be polite

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is A-Typical Company.

  • Age:

     20
  • Job title:

  • Family status:

About your persona:

We are a 20 year old business that is doing well, with 40 employees. However, though our hiring statement says that welcome diverse people, we are not getting these people applying. We are not sure why, but we think it is very important to have a diverse staff so we can have a range of ideas. We are also worried that laws will so be put into place that we are not ready for to accommodate individuals.

Your Customer Persona's Needs

 Your social needs are:

We understanding that the world is becoming more understanding and accommodating, and we need to be a part of that change.

Your physical needs are:

We have people with some mobility issues that cannot enter our bathroom, so therefore we could not hire people with mobility issues.

Your emotional needs are:

We care about how others see us, and right now we are not practicing what our mission states.

Your communication needs are:

We want to show we have diversity in our staff, volunteer, and clients to show that we welcome everyone.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Karli.

  • Age:

     25
  • Job title:

    office worker
  • Family status:

About your persona:

I am an office worker. I’m always busy and it’s hard to get time to eat delicious food and I’d like to finish quickly. also, I don’t have time to make a line for a restaurant.

Your Customer Persona's Needs

 Your social needs are:

I would like to know some food place I can recommend to my friends.

Your physical needs are:

I want to eat delicious food at a cheap price.

Your emotional needs are:

I do not want to get frustrated in order to crowd

Your communication needs are:

I want to share good food place

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Kayla.

  • Age:

     34
  • Job title:

    School Division Middle Management
  • Family status:

    Married or Common Law

About your persona:

Kayla works at the school division overseeing the region’s programming and accessibility for youth with disabilities. She is environmentally minded and is mindful of her role as a settler on Unceded territories and sees the ongoing impacts of colonization in her work. She raises 2 children with her husband and takes on the majority of domestic responsibilities.

Your Customer Persona's Needs

 Your social needs are:

Social Validation, connection.

Your physical needs are:

find time for rest and relaxation

Your emotional needs are:

Address her role as a settler,

Your communication needs are:

She is juggling a lot of balls in the air and needs to have any purchases or deliveries clearly defined and dependable.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John Doe.

  • Age:

     30
  • Job title:

    Communications Specialist
  • Family status:

    Single

About your persona:

My name is John Doe, I’m a communications specialist at a non-profit organization. I’ve been wanting to learn guitar for a while. I do own a guitar but it has been sitting in my closet for a long time now. My main goals for learning guitar is to bring back nostalgic times of when my father played. I’ve always been envious of those who can just “pick up” guitar right away and play. I’ve been trying online lessons, but I have been having a hard time keeping motivated and struggle to practice regularly.

Your Customer Persona's Needs

 Your social needs are:

I need someone to keep me motivated, and on track with practicing

Your physical needs are:

I want to learn how to play on my own eventually.

Your emotional needs are:

I want to feel good playing guitar, and bring back old memories.

Your communication needs are:

I need to know how the concepts I am picking up are helping me in the long run.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is joseph mulle.

  • Age:

     34
  • Job title:

    bar tender
  • Family status:

    married no children

About your persona:

Hi my name is Jack, I am a bartender from Germany. I am a very easy going person that loves to meet new people. My hobbies include, hiking, photography, skiing, skateboarding and surfing. My wife and I both love to travel around the world and see all the beauty nature has to offer.

Your Customer Persona's Needs

 Your social needs are:

I live in hamburg city, so when I get the chance I need to get on the road and into nature. I need a calm environment with friendly people around me.

Your physical needs are:

I am very active, so I always need something to keep me moving, whether it be a sport or simply a walk.
sometimes when my wife and I travel we are so busy trying to see everything we can with the time given, we need as much prepared for us as possible when we arrive so there is no time waisted.

Your emotional needs are:

I get overwhelmed with the typical 9-5 job so I always need something to keep my head straight.

Your communication needs are:

I am very busy so I need people to be upfront and contact me. when given an a good opportunity to visit friends or go on an adventure I don’t think twice.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Invested Ingrid.

  • Age:

     43
  • Job title:

    Life coach/desginer
  • Family status:

    Mother of three

About your persona:

Very kind hearted and easy going. Enjoys fully investing in all aspects of her life – work, family, activities and making strong connections with people.

Your Customer Persona's Needs

 Your social needs are:

I get very invested in all aspects of my life. I would love someone who also seems invested, caring and kind. I will am very grateful and will help my dog walker out with whatever I can.

Your physical needs are:

I am out of the house a lot during the day. Early for work and taking my kids to various after school activities. I want to bring my dog along to those activities sometimes. I would appreciate the dog walked any time of day or for more than an hour (rate $20 an hour after).

Your emotional needs are:

I want to feel secure and happy with my dog walker. I want to feel a bit more of a connection than just a “business transaction”.

Your communication needs are:

I don’t mind texting for ease or calling. I would love to get pictures sometimes and someone who is comfortable to chat with me when we do cross paths.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Julia Gray.

  • Age:

     35
  • Job title:

    Assistant at Local Non-profit
  • Family status:

    single

About your persona:

My name is Julia Gray, I am 35 yrs old and I work as an assistant for a Local Non Profit Organization. I love bike riding, dogs and reading poetry. Shopping for clothing is difficult for me because I never know what to purchase or what looks good. I have plenty of items in my wardrobe but none of it inspires me and I never seem to know how to put any of it together.

Your Customer Persona's Needs

 Your social needs are:

Wanting to have clothing that reflect lifestyle and be versatile for work and everyday

Your physical needs are:

physically going through items and cleaning out closet

Your emotional needs are:

feelings of stress and overwhelm come up
lack of confidence

Your communication needs are:

wanting to be confident in their manner of dressing and knowing what to choose and buy

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Intentional Indigo.

  • Age:

     22
  • Job title:

    Is in school and volunteers with ancient forest alliance
  • Family status:

    Has moved out of home

About your persona:

My name is Indigo. I’ve always loved being by the ocean, surfing and fell in love with marine life when I was very young. I took marine biology in high school and was in the debate club. I did well in school but had to work quite hard. I felt like I was holding my breath through grade 12, and when I graduated I went straight to school in Montreal. First-year was hard and I ended up taking a break. I was offered an internship on Haida Gwaii directly after due to my work with ocean wise in high school. I had the blessing of apprenticing under 3 indigenous woman doing research on marine life. Since this beautiful experience I have come back to Montreal and switched majors to marine biology and poly sci. I want to be able to make a difference in aboriginal communities because their land is not being respected. Half the time I was on Haida Gwaii we spoke about the pipeline that was to be put in and how much damage it could do to all the work we and their ancestors have put into these shorelines… When I came back to Montreal I took a yoga class on campus and realized even though I had been following my heart on this internship I hadn’t looked after myself. Being in the city I don’t have access to the water or the trees or a dog! I’m not sure quite how to look after myself throughout this work. But my mother’s wisdom and that of my mentor on Haida Gwaii keep telling me to hold my heart. Before holding others’. They say I am sensitive.

Your Customer Persona's Needs

 Your social needs are:

-I need to laugh and relax with friends
-I need people to keep an open mind when I talk about sensitive issues

Your physical needs are:

-I need a quiet space in the evenings
-I need beautiful things around me

Your emotional needs are:

-I need to be around the things I love-the trees and ocean or animals
-I need the wisdom of my family and of the land to be with me

Your communication needs are:

-I need to engage in non-violent communication
-I need to feel as though I can communicate authentically in a space to thrive

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sara.

  • Age:

     22
  • Job title:

    Student
  • Family status:

    Togeather

About your persona:

Loves celebrities.
wants money/fame to buy expensive items

Your Customer Persona's Needs

 Your social needs are:

needs to have whatever is in fashion

Your physical needs are:

Needs to work out more.

Your emotional needs are:

Needs others approval through social media or in person. Needs to appear as if she has expensive things.

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Carole.

  • Age:

     43
  • Job title:

    work for government
  • Family status:

    has kids,

About your persona:

I am in my forties, vegan. Try to eat healthy as much as I can. Have a hard time to cook for myself by lack of time. I love food trucks especially when they offer healthy options.

Your Customer Persona's Needs

 Your social needs are:

I need healthy food. (vegan, organic, raw)
follow local trends

Your physical needs are:

The need to eat, easily accessible.
providing my own jars.
Pays cash.

Your emotional needs are:

I like to support local business

Your communication needs are:

Using social media pages and follow me

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lex.

  • Age:

     26
  • Job title:

    farmer
  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

to feel as though I am making environmentally conscious buying decisions

Your physical needs are:

I have sensitive teeth, and so much natural toothpaste I have tried has a taste or texture that I am finding it hard to get used to.

Your emotional needs are:

I need to feel secure and excited about eating and drinking foods without worrying about pain in my teeth

Your communication needs are:

I generally hear about products through social media, friend networks, and through effective labelling

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Betty Boob.

  • Age:

     29
  • Job title:

    Social Media Influencer
  • Family status:

    Mother of all, influencer of many

About your persona:

An amazing vibrant influencer that demands your attention. Looks for simple ideas that can be transformative to society and garners respect.

Your Customer Persona's Needs

 Your social needs are:

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Your physical needs are:

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Your emotional needs are:

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Your communication needs are:

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Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Taliah “Divine” Jackson.

  • Age:

     23
  • Job title:

    Bartender & Singer
  • Family status:

    Single

About your persona:

I finished my post-secondary education in Graphic Design in a prestigious college in Ontario. I’ve worked with artists outside my program on their projects and have built up a portfolio for myself. I’ve grown up in Toronto and have traveled around North America building my own network of artists and connections to international organizations. I’m great at saving and investing into my career, but don’t know where to get started in terms of creating multiple and passive revenue streams for myself. When I’m working as a bartender, I

Your Customer Persona's Needs

 Your social needs are:

Working with people who support their dreams and in turn, encourages them to collaborate.

Your physical needs are:

Space that encourages healthy eating and allows them to buy healthy food

Your emotional needs are:

Feeling free and happy to pursue their creative endeavours and live a sustainable life.

Your communication needs are:

Creating a space where they’re free to speak on any issue they are parssionate about

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Driven Dominique.

  • Age:

     52
  • Job title:

    Business Owner
  • Family status:

    Married with 2 adult children

About your persona:

My name is Dominique and I successfully own two clothing stores in Port-au-Prince all while being a mother of two children and a devoted wife. I also take care of my mother who recently has had some health issues, so I make sure to spend time with her as much as I can. I care deeply for my immediate and extended family – I make decisions for them to be able to succeed in life. I have worked hard in my life so that I can live a comfortable life and provide my children with best opportunities. I am interested in fashion and enjoy wearing clothing or jewelry that reflect my personality – bold and playful. I always want to look my best when out at social events, even if that means custom tailoring cocktail dresses. It’s tiring to have to plan my schedule to fit traveling to Miami or other countries in order to go shopping and find items that are not available in Haiti.

Your Customer Persona's Needs

 Your social needs are:

I need to be seen as in control of my life, so that no vulnerabilities are exposed

Your physical needs are:

Needs to engage with others in various enivronments

Your emotional needs are:

I want to take care of my family

Your communication needs are:

I am outspoken and direct, I do not shy from saying it how it is, and I value those who are like that as well

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Mindful Mindy.

  • Age:

     32
  • Job title:

    Grade 4 teacher
  • Family status:

    Married, 1 child

About your persona:

I work as a teacher to grade 4 students and am a mother to a little girl. I love my job and being with kids all day but I’m tired by the time I get home to take care of my own child. I like to spend time with family and make food at home. On the weekends I relax by going to a farmer’s market or craft fair and finding locally-made and handmade goods that fit my sustainable lifestyle because I’m concerned about minimizing my impact on the environment. My favourite part is talking to the vendors, hearing their story, and seeing the diversity of local talent. I always try to buy products that meet these criteria but sometimes it’s hard to find information about everything I need in one place, from clothes to cosmetics to cleaning products. I want to have control over my purchases and choose to buy based on my values.

Your Customer Persona's Needs

 Your social needs are:

When I go shopping, I like knowing the story behind the product I’m buying, particularly the producer. I value feeling part of a community when I can interact with vendors and be with like-minded people that go to craft fairs, farmer’s markets, zero waste stores, etc.

Your physical needs are:

I strive to live a sustainable lifestyle with my family and try to plan my shopping ahead of time but there is so much scattered and/or missing information about products with criteria I’m looking for that it’s hard to find the answers I need. I don’t have time to do all that research. When I go shopping, I like having options to choose from so I can make sure I’m buying what’s best for my family’s health and well-being.

Your emotional needs are:

It’s important for me to buy products that meet certain sustainability criteria, such as buying local, handmade, plastic free, organic or all natural, whether it’s clothing, home decor, personal hygiene or cleaning products. Often it’s not possible to find products that meet all those criteria so I have to choose what’s most important to me. I need to find products that meet my needs and also fit my lifestyle and resources.

Your communication needs are:

I want to have all the information I need in one place, such as an online resource, to find the products I want. I need to have access to a variety of information and resources to help me find the products I’m looking for.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Pretty Penny.

  • Age:

     25
  • Job title:

    Beauty industry
  • Family status:

    single

About your persona:

I am a young professional, working in the spa business. I love natural and organic cosmetics as healthy skincare and body is my highest priority. I love working with different types of people, learning where they come from and helping them become more self-confident. In my free time I like to hang out with friends and volunteer at a woman’s shelter. Making a difference in the community is extremely important to me. Optimistic, realist I like living a life or adventure and luxury. Self-care is just as important as healthcare.

Your Customer Persona's Needs

 Your social needs are:

I want to be liked and respected by others in the community.

Your physical needs are:

I need to take time for self-care at least once a week. “me day”

Your emotional needs are:

I want to feel fulfilled and happy.

Your communication needs are:

I always want to be in the loop with the latest trends.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Stressed Sally.

  • Age:

     26
  • Job title:

    Government Worker
  • Family status:

    Single

About your persona:

I am in my mid-twenties. I am uncertain of my future but currently hold a “good” job. I work a lot while trying to make time to socialize with my friends. I do not have a backyard and I don’t have time for a pet as of right now. I am looking to add a nurturing and relaxing element to my daily life.

Your Customer Persona's Needs

 Your social needs are:

My social needs include getting sufficient attention on social media and spending enough time with friends without over doing it.

Your physical needs are:

I would like access to nice plants and pots that will enhance my daily living space.

Your emotional needs are:

I am looking for validation and success in my personal life.

Your communication needs are:

I require more plant care knowledge in order to succeed at growing the best plant!

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jack john.

  • Age:

     60
  • Job title:

    Retired
  • Family status:

    Married

About your persona:

Retired old man trying to become more technologically savy

Your Customer Persona's Needs

 Your social needs are:

Communication

Your physical needs are:

How to use tech

Your emotional needs are:

Communicating with family

Your communication needs are:

Communication with family

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Agitated Andy.

  • Age:

     30
  • Job title:

    Construction worker
  • Family status:

    Married with children

About your persona:

I’m’ a construction worker, I’m usually pretty agitated due to my busy schedule I don’t find much time between work and home I often forget to do things because of I’m always in a rush. i recreationally use cannabis. I would love to find more things to make life more convenient so I can enjoy my ‘Down” time. seeing fewer people in the run of a week would benefit life alot.

Your Customer Persona's Needs

 Your social needs are:

To see less people in the run of a week.

Your physical needs are:

Needs something to help with making life more convenient

Your emotional needs are:

needs somebody to understand how much I am stressed due to always being busy.

Your communication needs are:

Seeing less people in the run of a day or week would make life easier.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Do-It-All Debbie.

  • Age:

     25
  • Job title:

    Freelancer and Bartender
  • Family status:

    Single

About your persona:

I am a freelancer who is always on the go with a full schedule. I understand the impact the fashion industry has on the environment and want to lessen my personal carbon footprint when it comes to the products I buy. I don’t have much time to spend shopping, but I love to express myself and look trendy as I am trying to establish myself professionally. This lack of time often results in my choosing fast fashion as it requires less thinking, planning, and hunting than more sustainable options typically do. I love vintage clothes and wish I could commit to boycotting large corporations, but the amount of time involved in finding what I want simply isn’t feasible for me. I wish there was a way to opt for thrifted garments without requiring so much effort.

Your Customer Persona's Needs

 Your social needs are:

– I want to look fashionable and trendy
– I want to stand out in a crowd and have unique pieces that aren’t from the same stores everyone I know seems to regularly shop at

Your physical needs are:

-I want to spend less time looking for and thinking about the clothes I buy
– I want to lower my carbon footprint and stop supporting the fast fashion industry

Your emotional needs are:

– I want to feel proud of the clothes I wear
– I want to express myself
– I want to feel like I am doing my individual part in helping the climate

Your communication needs are:

– I want to know the environmental impact of the products I purchase
– I want to be shown what’s in style while I shop

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Nervous Nelly.

  • Age:

     28
  • Job title:

    Nurse
  • Family status:

    Married with two babies

About your persona:

Hi I’m Nelly but my friends call me Nervous! I love helping people and animals!

I got married to years ago to zero-care Katie and we have two beautiful baby boys Thomas and Charles. A year before we adopted the boys we also adopted an Australian Shepard puppy named Sally.

It’s been a wonderful experience having a puppy and training her to enjoy life. Since the babies came into the picture, however, it’s become increasingly hard to tend to Sally. She sheds a lot and Charles seems to get allergic reactions and we have hardwood so her nails dig and click a lot which Katie doesn’t like but has zero care to do anything about it!
Help!!

Your Customer Persona's Needs

 Your social needs are:

My schedule is very busy so I need flexibility with the service times.

Your physical needs are:

Katie works full time so I normally carry the babies wherever I go. I hope there is accessibility for a large group at check in

Your emotional needs are:

I love Sally and want her to feel pampered. Make her feeel like the queen she is

Your communication needs are:

I want open communication with my groomer during the groom and easy access to book her next one

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Merilyn Tuazon.

  • Age:

     23
  • Job title:

    Student/Part time server
  • Family status:

    Sister

About your persona:

Marketing Major, gradutaing soon
marketing, travel, sports

Your Customer Persona's Needs

 Your social needs are:

hang out with friend
hang out with girlfriend
like to be out instead of being inside
play to party drink hang with friends

Your physical needs are:

Sports
activity every week

Your emotional needs are:

Like to be in environmental
like to travel,
very independent
social life

Your communication needs are:

ability to communicate with other people
not language savvy
Try to communicate

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sally Seemore.

  • Age:

     27
  • Job title:

    Small Business Owner
  • Family status:

    Single/Married

About your persona:

I’m Sally Seemore- I have such a passion for my locally sourced and owned small business in Edmonton. A majority of the hours in my day go to my business. I have just opened a small shop in the Strathcona area and have been gathering a lot of foot traffic. Most of the new customers I am getting into my shop are from word of mouth. Currently the only way I am able to connect with customers is through my shop’s Facebook page, my shop’s Instagram and my small one paged website. I am looking for way to have an introduction to welcome and invite people into the shop to let them know what products and services that we can offer them.

Your Customer Persona's Needs

 Your social needs are:

Gathering and keeping client/customer base.

Your physical needs are:

More foot traffic through the door and more notice of product and services.

Your emotional needs are:

To proudly support, source and run a local business.

Your communication needs are:

An introduction and overview or products and services offered.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lost Laila.

  • Age:

     25
  • Job title:

    Generic Desk Job
  • Family status:

    Single

About your persona:

My name is Laila and I am 25 years old. I work a job I do not like, and I’m tired most of the time. I don’t have much time to myself, since I find myself trying to figure out what I want to do in my life. I’m very passionate about health and life, but I don’t see how I can make a career out of it. My health is pretty moderate, since I do want to take care of my body, but I seem to not know what it needs. Excersizing is difficult because of my lack of energy, and my lack of purpose in life makes me feel quite apathetic. it’s hard to eat healthy since I don’t have much money after all my bills are paid. I really want to live a life of freedom, joy and health, and I’ve been thinking a lot about running my own business. It seems to be the buzz nowadays to be an entrepreneur because a lot of people desire the freedom that it comes with. it’s risky, but there is no reward without risk.

Your Customer Persona's Needs

 Your social needs are:

To feel good about their direction in life

Your physical needs are:

More health and energy

Your emotional needs are:

Purpose, mental and financial freedom.

Your communication needs are:

To lead by example of a healthy, freeing life.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Zuri.

  • Age:

     20
  • Job title:

    Student
  • Family status:

    Single

About your persona:

Hi, I’m Zuri. I’m a 20 year old aspiring musician and vocal performer. I’m a digital media student who enjoys photography and creative expression. My passions include community building, social issues and advocating against social injustice. As a young person with a challenging upbringing, I think that it’s really important to stand up for what’s right and speak up for those who don’t have a voice. I use music and vocal performance to spread this message of love. As I explore my passions, I realize that I enjoy living my life in an unpredictable, exciting manner. I want to discover things that will bring joy to myself and the world.

Your Customer Persona's Needs

 Your social needs are:

Social needs: I need to feel connected to the people in my community

Your physical needs are:

Physical needs: I need a lifestyle that is unexpected and exciting.

Your emotional needs are:

Emotional needs: I need to express myself creatively through visual arts and music

Your communication needs are:

Communication: I need to be able advocate on behalf of those who don’t feel like they have a voice.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Anxious Emily.

  • Age:

     35
  • Job title:

    Teacher
  • Family status:

    Married with young children

About your persona:

A teacher in public school district in Kingston. I believe that my students need to learn outside and engage in hands-on, child-led learning. I’m really motivated to get them outdoors and start a program, but I’m the only one at the school doing it so it feels strange. I’m worried others won’t understand what I’m trying to do and accuse me of wasting “school time” to let kids play. I’d love support from someone more experienced to help me get this set up and convince administration that it’s worth it.

Your Customer Persona's Needs

 Your social needs are:

Want mentorship, an “expert” who can model program and help develop it

Your physical needs are:

Resources to learn more about emergent curriculum, how to facilitate these types of programs

Your emotional needs are:

I want to feel more confident in what I’m doing.

Your communication needs are:

I want to be able to communicate value of what I’m doing to others.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ashley Smith.

  • Age:

     42
  • Job title:

    Bar Owner
  • Family status:

    Married

About your persona:

Hi, I’m Ashley. I own a small pub on the outskirts of downtown Toronto. I have been a server/bartender for most of my life. When the old owner wanted to retire, I offered to buy the bar off his hands with my savings. I love the industry and my staff but get confused with some of the administrative and financial aspects. I am looking for a solution, without paying an arm and a leg.

Your Customer Persona's Needs

 Your social needs are:

I have a high social capacity, and love being around people. My customers are the most important thing to me, second to my staff. I need to be in constant communication with anyone I work with, and have a fun and positive work environment.

Your physical needs are:

I need to be on my feet and constantly moving. I try to run and work out as much as possible, but I also tend to have too many fun nights out after a long shift. I am health conscious with a twist. I care about the new food trends and have been a vegan for a while, but I appreciate that others still want non-vegan options.

Your emotional needs are:

While my partner is around to support me, I need constant affection from my staff and my dogs. I can get stressed easily in complicated situations and sometimes act without thinking. I need someone to vent to, who really understands my business that is not my staff and my partner.

Your communication needs are:

I am constantly in communication with people, but I have some difficulty with technology and cell phones. When I learn things I am able to do them, but would prefer an in person meeting to an email. I need help transitioning into the digital age but have yet to find the right solutions for me and my business.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Martha Mother.

  • Age:

     37
  • Job title:

    government
  • Family status:

    married, 2 young daughters

About your persona:

Been working 9-5 for as long as a i can remember ! recently had two daughter in the last 3 years, currently a stay at home mom raising them. Not a lot of time for self, always busy trying to take care of the girls, as well as our home and garden. my body has changed since becoming a mother, and i look for clothing that is affordable, but will last, while still making myself feel like my best version of myself.

Your Customer Persona's Needs

 Your social needs are:

I spend lots of time with other new mothers, often at parks and other play group settings. They understand that i am still breast feeding, although i often feel society, as well as clothing designers do not understand this….

Your physical needs are:

Something that will hold all my bits and extra cushion in, while not being restrictive to my changing body.

Your emotional needs are:

I want something that will make me feel sexy ! Just because i want support, it doesn’t mean i wanto wear old fashioned granny panties !

Your communication needs are:

I want to know that i am being heard and scene ! I also want to know that the clothing i wear isn’t doing harm for our planet ! Our children are our future !

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John.

  • Age:

     26
  • Job title:

    Owner of my business
  • Family status:

    Married with no kids

About your persona:

I quit my day job to focus on my entrepreneurial aspirations. I would like to grow my clothing business by focusing on increasing e-commerce revenue. I would like to try out new technologies to do so including widgets and plugins.

Your Customer Persona's Needs

 Your social needs are:

I need to have a loyal customer base, that makes consistent purchases every month to cover my current expenses.

Your physical needs are:

My website needs to be functioning properly, which showcases my apparel and provides a checkout system.

Your emotional needs are:

It’s very important that my business sees consistent revenue growth every quarter.

Your communication needs are:

I need to have knowledge on how to manufacture and design my clothing, so I”m selling a quality product to customers.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rebecca.

  • Age:

     31
  • Job title:

    Retail worker
  • Family status:

    Common law

About your persona:

I have 3 kids with my boyfriend. I live & work in Edmonton. I love getting my nails, pedi’s & hair done regularly. I also enjoy other things such as getting reiki & massages when it comes to self care. The reiki & massage helps with my lower back pain that I’ve had since the birth of my first child due to the use of the epidural needle during labour with my son. I have two boys ages 11 & 6, then there’s my one year baby girl. Being a busy mother I love going to a place where they offer everything i need for an affordable price that saves me money & time!

Your Customer Persona's Needs

 Your social needs are:

Interaction with people, family & friends.
Leisure activities.

Your physical needs are:

Exercise.
Love & affection.
To look good & feel good.

Your emotional needs are:

Support
encouragement
Compassion

Your communication needs are:

Conversations with supports, friends & family.
Visiting.
Texting/calling.
Facebook.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Healthy Heather.

  • Age:

     30
  • Job title:

    Nurse at Northwood
  • Family status:

    Single

About your persona:

I’m 30 years old, I studied at Dalhousie University School of Nursing, I work at Northwood where I get a good pay, I work with the elderly and I see their pains, so I decided to start a healthy lifestyle. I don’t consume animal products since they are very bad for your health. Im a very active person, I practice yoga, and running in the summer sunshine.

My diet is plant based but I enjoy going out with my friends. Since most of them eat meat, it’s hard to find a restaurant with plant based options for me.

I use to search vegan recipes on Intagram and pinterest, writing down the ingredients, then I go to supermarket to search plant based substitutes but unfortunately there is not many and and not all of them taste good.

One of the things I miss a lot are desserts. Before becoming vegan, my favourite frozen desserts are the specialty or exotic flavours, made with natural ingredients.

Your Customer Persona's Needs

 Your social needs are:

I need more vegan friends, people mindset

Your physical needs are:

I need the product to be easily accessible

Your emotional needs are:

Everybody should consume more vegan products to make a real impact in the world

Your communication needs are:

Labels of Dairy free, non gmo should be more evident

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jess.

  • Age:

     22
  • Job title:

    cashier
  • Family status:

    single

About your persona:

watch anime, reads manga, play Yu-Gi-Oh, MTG and DnD on spare times

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Fanny Fashionista.

  • Age:

     23
  • Job title:

    model
  • Family status:

    living with a roomate

About your persona:

A super creative who enjoys supporting local small business and models from local fashion designers and vintage clothing shops.
Love to find and wear unique and original fashion pieces. Health and earth conscious, who holds certain clothing items dear and makes sure they stay well kept. a social butterfly, who also loves meeting new people.

Your Customer Persona's Needs

 Your social needs are:

to connect with people on an artistic level

Your physical needs are:

feels that first impressions are everything so keeps active and makes healthy food choices.

Your emotional needs are:

I want people to first notice me for my uniqueness and be open to talking about the environment and health.

Your communication needs are:

I strive to be friends with local artists I buy from, I need people in my life who are understanding, patient and non-jugemental.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Timeless Tiffany.

  • Age:

     25
  • Job title:

    Writer
  • Family status:

    In a relationship no kids

About your persona:

Hobbies; singing, gymnastics, interest in fashion design. Music taste pop and rock. Shopping is exciting entertainment for her. Social Media platforms Facebook, Twitter and Instagram. Fashion style Pleather and Lace go hand in hand. Girls staple shoes are a pair of leather boots that goes with everything. Quotes Fashion is art in it’s purest form. Popular question: Does it come in black? Favourite colour black, blue, sparkly sparkles the more glitter the better and metallic colours. favourite Disney Princess Belle from Beauty and the Beast (tale as old as time) Some of Favourite tv shows Eye Candy Rl Stine, Kaya, One Tree Hill, Selling Sunset. Favourite 90s Movies Wish Upon a Star, Clueless. Favourite shapes hearts and stars. Loves mermaids and unicorns. Not a pet person. Best description and known as a Badass Rebel Royal Unicorn. Friends describe her as trustworthy, kindhearted, true, and loyal. She respects the following qualities loyalty, trustworthy, creativity, maturity, and sensitively

Your Customer Persona's Needs

 Your social needs are:

I need to trust, and see loyalty

Your physical needs are:

I need fashion that suits my needs. I am very picky when it comes to fashion. I need some unique pieces in my wardrobe

Your emotional needs are:

When I wear my clothes I feel as if they are a second skin. Therefore I need clothes that reflect who I am as a person

Your communication needs are:

I need to see people making a genuine effort to make things go right, when things go wrong

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Aurora.

  • Age:

     24
  • Job title:

    retail assistant
  • Family status:

    single childless

About your persona:

Aurora is a quick intelligent,fast thinking on her feet,team player and works hard

Your Customer Persona's Needs

 Your social needs are:

she likes dinner out with friends and family and having fun times

Your physical needs are:

she’s into rock climbing Sports and likes to go hiking

Your emotional needs are:

sometimes she likes a good book to curl up by the fireplace or watch a romantic movie with tears

Your communication needs are:

she likes to keep track of the social media World on Twitter #Instagram and Facebook with her friends

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jen.

  • Age:

     39
  • Job title:

    Marketing professional
  • Family status:

    Single

About your persona:

Jen is a marketing professional and mother of two. She works in the financial district in Toronto. After the birth of her two children, she has been very self-conscious of her body (breasts and tummy). After a couple of years of careful consideration, she has decided she would like to get a “mommy makeover.” However, she does not know which surgeons she should go to or exactly what type of surgeries are required for her to achieve her dream body. She seeks out a consultant to help her through this.

Your Customer Persona's Needs

 Your social needs are:

She wishes to feel like her old self and to feel more attractive.

Your physical needs are:

She wishes to get her body to looking the way it did before her pregnancies.

Your emotional needs are:

She would like to feel more confident and not self-conscious of her body. This will help her regain her confidence to be open to dating again.

Your communication needs are:

She needs help determining and communicating what aesthetic she wishes to achieve.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Luxurious Steph.

  • Age:

     28
  • Job title:

    Marketing Manager
  • Family status:

    Single

About your persona:

I’m a marketing manager at a leading luxury magazine. When it comes to fashion, it’s quality over quantity any day. I believe in transparent supply chains and can’t tolerate fast fashion. I love my city and love to see it & everyone in it grow.

Your Customer Persona's Needs

 Your social needs are:

I want others to notice the quality of my garments

Your physical needs are:

I want to shop where I find the best style for me

Your emotional needs are:

I love my community and want to do what I can for it

Your communication needs are:

I want to know the history of the brand I’m supporting

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lily Vasquez.

  • Age:

     32
  • Job title:

    life coach
  • Family status:

    married, kids

About your persona:

Lilly owns her own life coaching services business and she needs more customers. She wants more people to understand the work she does and why they need life coaching in their lives. She doesn’t know how to articulate/write content on her site that will be engaging and reach search engine optimization, so she needs me to boost traffic to her site to help her get more sales/clients. I can write content for her on a consistent basis if she likes because consistent content will rank her high in google’s search engine.

Your Customer Persona's Needs

 Your social needs are:

she wants to interact more with customers to get to know them and their needs

Your physical needs are:

she needs more clients and people reaching her site (wants to rank higher on search engine), blogs

Your emotional needs are:

she’s lonely in her business and wants to work with others more

Your communication needs are:

she wants to communicate with her customers more

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rheumatoid Rosie.

  • Age:

     25
  • Job title:

    Sue Chef
  • Family status:

    Single, no kids, 1 Kitten 🙂

About your persona:

My name is Rheumatoid Rosie and I want to get my health under control! I am uncomfortable stepping on a scale, but I know I fall into the severely obese category. I have multiple conditions, the most life-effecting being Rheumatoid Arthritis which my doctor has told me could be helped significantly though healthy eating and weight loss. All my conditions can be helped though weight-loss and I have tried to get healthier on my own but have become overwhelmed by the information out there and discouraged by lack of results from anything I have tried. I do not know why but I have serious issues sleeping, and am constantly tired! Although I do have some family/friends around me, I do not have their support when it comes to making my health my number 1 priority.

Your Customer Persona's Needs

 Your social needs are:

I need someone to teach me what I need for success. I know I need to make a change but I need support from another person to help keep my accountable.

Your physical needs are:

I need to lose weight to ease the severity of my conditions.

Your emotional needs are:

I need someone to confide in when I am stressed of about the challenges I’ve faced. Having conditions is hard, not everyone understands how challenging it can be and can often turn to blaming the person who has them for their choices instead of finding a solution.

Your communication needs are:

I need someone to effectively communicate the ways that will work specifically for me to regain my health.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Quincy.

  • Age:

     23
  • Job title:

    Part-time cashier, full time student
  • Family status:

    Single/Dating, no kids

About your persona:

I am a student in university and a part-time retail employee.
I have a core group of friends that I see most days of the week, when we hang out at home or go to a bar.
I haven’t settled down with anyone yet, but I am seeing a couple people casually.
I’m trans, and still getting used to living life as my true gender!
Life can be hard to manage, between work, school, friends, and my health.
I like and am proud of who I am, but sometimes feel invisible.

Your Customer Persona's Needs

 Your social needs are:

Community: My life is busy and I want to feel connected to others like me

Your physical needs are:

Beauty: I want to decorate myself and the things around me with my style.

Your emotional needs are:

Acceptance: I’m Indigenous and trans, I want to feel that the people around me will be there no matter what

Your communication needs are:

Pride: I love who I am and want to share it with others!

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Kwame.

  • Age:

     28
  • Job title:

    Student
  • Family status:

    Single

About your persona:

Moved to Canada a few years ago looking for new opportunities, friends and local foods.

Your Customer Persona's Needs

 Your social needs are:

Seeking community gatherings with people of similar values

Your physical needs are:

Seeking good priced organic products from his respective background

Your emotional needs are:

Seeking emotional comfort from his people with his values and going through his struggles

Your communication needs are:

Seeking people who can speak the same language as him to form a sense of familiarity with his new environment.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Honey purchaser.

  • Age:

     50
  • Job title:

    postal worker
  • Family status:

    married with children

About your persona:

Live in a small community, work at the postal office. Likes to support local buissness.

Your Customer Persona's Needs

 Your social needs are:

family
friends
legiure time

Your physical needs are:

to be able to pick up honey.

Your emotional needs are:

feel hear, have emotional needs met.

Your communication needs are:

cell phone
1 on one time with family and friends

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Dull Delilah.

  • Age:

     25
  • Job title:

    Student
  • Family status:

    middle class

About your persona:

Vegetarian & very conscious of everything she consumes. Loves to run and workout.

Your Customer Persona's Needs

 Your social needs are:

– to feel part of a community

Your physical needs are:

– healthier body

Your emotional needs are:

– to

Your communication needs are:

– to feel valued

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jill.

  • Age:

     40
  • Job title:

    Nurse
  • Family status:

    Mom

About your persona:

Jill is a family and career focused woman with a love for healthy, local food! Jill wants to share the joys of gardening with her kids, and have more fresh produce grown close to home.

Your Customer Persona's Needs

 Your social needs are:

More time outside with her kids

Knowing that she is part of a bigger effort to help the planet

Your physical needs are:

Fresh local organic produce for her and her family

Fresh air, time outdoors

Your emotional needs are:

Providing meaningful experiences for her family

Knowing that she is making a difference

An aesthetically pleasing living environment

Your communication needs are:

Jill is active on social media

Jill enjoys interactive, hands on experiences as they are important for her children

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Alphonse.

  • Age:

     18
  • Job title:

    Freelancer Lawyer
  • Family status:

About your persona:

Alphonse is a lawyer in the Ottawa community for the past 20 years now.

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lanky Lucy.

  • Age:

     31
  • Job title:

    Non Profit Marketing
  • Family status:

    Engaged, no kids

About your persona:

I’m often busy at work, and dont have the time to parse through brands to know about their environmental and personal ethics. I like looking stylish, but have often been disappointed with my online shopping experiences because of bad fit. I love being in all the cities hottest spots after work so I can make great connections with other movers and shaker.

Your Customer Persona's Needs

 Your social needs are:

I need to look stylish at work and in life to present well
I need a place where I can access ethically sourced products

Your physical needs are:

I need clothing that suits my body shape
I need pants that are long legged

Your emotional needs are:

I need to feel good in my clothing
I need to feel morally okay about where I purchase

Your communication needs are:

I need a place online that finds me clothing that fits me in a clear way.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Cindy Lou.

  • Age:

     30
  • Job title:

    Event planner
  • Family status:

    Married with kids

About your persona:

I enjoy quality time with friends and family, wine and cheese, travelling and learning new things. I have two dogs and a cat that I love dearly, only the best for them!

Your Customer Persona's Needs

 Your social needs are:

To be appreciated, seen and respected

To feel as if my money is supporting good causes

Your physical needs are:

To be comfortable in my clothing

Your emotional needs are:

To feel supported through the customer experience

Your communication needs are:

To have my questions answered promptly and concisely.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jake Ernie.

  • Age:

     23
  • Job title:

    Aspiring Musician/ Warehouse Worker
  • Family status:

    Single

About your persona:

I’m an aspiring musician living in Ottawa, Ontario. I have a passion for music and creating. Currently I just record from my bed room but I’ve got a couple of tracks that are high-quality recordings from my friend’s studio.

I am looking for ways to release my songs independently in the most effective way. I think now is the time to go full time with my career because I feel ready to make this commitment. I just want to be sure that I’m making a smart commitment.

Your Customer Persona's Needs

 Your social needs are:

I need to find a way to make my fans more engaged with my content.

I also need to find a way to effectively connect with my audience.

Your physical needs are:

I need a guide/plan on how to communicate my message consistently to right audience across all platforms.

Your emotional needs are:

I need the confidence and affirmation that I am headed the right way.

I need to be able to clearly express myself and my feelings.

Your communication needs are:

I need to know how to make money from my music career to be able to sustain itself.

I need to know how to apply business principles to my music career.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Crystal.

  • Age:

     20
  • Job title:

    Grocery clerk.
  • Family status:

    Living at home with family.

About your persona:

On a limited budget.
Organized goal.
Isn’t looking for detailed reviews or information.
Just wants to look for the lowest price models.

Your Customer Persona's Needs

 Your social needs are:

Customers care.

Your physical needs are:

Browsing.

Your emotional needs are:

Rational decision.

Your communication needs are:

Deals.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jane.

  • Age:

     55
  • Job title:

    Retired
  • Family status:

    Married, 3 kids

About your persona:

My name is Jane and I’m 55 years old. I have three kids and a wonderful husband. I recently retired from working as a nurse practitioner for 32 years. Due to my job I was on my feet frequently throughout the day, and now deal with chronic joint and nerve pain. I wanted to work for 35 years, but retired 3 years early due to my pain conditions. Other than that, I live a very happy and fulfilled life. I have one child in college and two in high school.

Your Customer Persona's Needs

 Your social needs are:

I want others to understand how much pain I’m in.

Your physical needs are:

I want to be free of pain.

Your emotional needs are:

I want others to be kind to me.

Your communication needs are:

I want to know that the products I buy are of good quality.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Olivia.

  • Age:

     23
  • Job title:

  • Family status:

    Single

About your persona:

Currently studying business management
She moved here from the UK to study.
She loves photography
Fashion-forward
Active in school – volunteers in gatherings and functions
Wants to start her own business

Your Customer Persona's Needs

 Your social needs are:

Needs someone to encourage and give her support with her endeavour.

Your physical needs are:

In person meeting to meet + collaborate with her photography project.

Your emotional needs are:

Your communication needs are:

Clear and timely communication.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Amaya Briana R.

  • Age:

     17
  • Job title:

    Rexall Drugstore Cashier and Stock Replenisher
  • Family status:

    Middle/good

About your persona:

Amaya is a 17 year old high school student in Long Island, NY, who currently works part-time as a Rexall Drugstore extra. Her parents own an Electrical Company that they have been building for over a decade. Amaya’s interests do not directly correlate with the industry her parents are in even though they have offered her an opportunity to work full-time with them during her summers. Amaya has taken up an interest in the legal field and has already been directly exposed to her first law course in high school. After speaking to Amaya about WiseIntern, she comments that she would strongly be interested in being able to pursue an internship as a legal clerk where she could benefit from job shadowing or working as an assistant to a paralegal. Also being able to get an understanding of what the atmosphere and demands of this field is like will probably give her a better sense of how she could position herself in a couple of years and will help her figure out how she could closely integrate her studies with the experience she would earn from an internship.

Your Customer Persona's Needs

 Your social needs are:

– opportunity to begin leveraging herself in the real-world and gain experience on what soft skills and disciplines are required in order to thrive in the industry she is participating in

Your physical needs are:

– an opportunity to build her professional profile by interning at a job that has relevance to her future and will motivate her to do well at both school and her job.

Your emotional needs are:

– support group and mentorship to help her find the right balance between her academic and work internship early on
– explore things she likes about the intern experience and also have the opportunity to turn this into a project-based service-learning experience in the classroom in a career development course.

Your communication needs are:

– support from authority to help align her academics with career visions and expectations

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Joe.

  • Age:

     20
  • Job title:

    Student/Part time employment
  • Family status:

    Single

About your persona:

Joe is an average student who needs late night reasonably priced food

Your Customer Persona's Needs

 Your social needs are:

No stress or fuss food cost effective food products

Your physical needs are:

satiating food available during late hours after late night studying/partying
reasonable prices

Your emotional needs are:

Your communication needs are:

Accessible menu
Delivery updates

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sally.

  • Age:

     27
  • Job title:

    Fin Tech in a startup
  • Family status:

    single

About your persona:

Meet Sally, a 26 years old lady, who lives in Toronto. She loves the diversity in this city. Her parents immigrated to Canada when she was 8. She is fair, honest and supports equal opportunities for everyone. She heard about different scandals, inequality and racism that happens in big corporations and she is done with it. She decided to support local artists, small businesses that align with her values. And that is why she decided to purchase products from Artesia. She thinks that what makes Artesia unique is the high quality of its products that are designed by a local artist. In addition the strong message behind it on bringing people together and focusing on our similarities instead of what divides us.

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Artistic + stylish designs

Your emotional needs are:

Anti oppression + revision, for gender equality

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Decorating Darcy.

  • Age:

     19
  • Job title:

    Student
  • Family status:

    Unmarried

About your persona:

I am a young female student who likes to express myself and have art without the big pricetag.

Your Customer Persona's Needs

 Your social needs are:

Find people with similar likes to me, support small artists.

Your physical needs are:

Decorate physical items, individualize their items.

Your emotional needs are:

Express myself, feel better about my items.

Your communication needs are:

Express myself.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Fern.

  • Age:

     26
  • Job title:

    Creative Industry
  • Family status:

    Single, no children

About your persona:

Fern is kind of in between everything. They have their hands in a bunch of different creative interests, they don’t really identify solidly with any particular binary in their personal life or expression and they find that their personal relationships mean more to them than looks or physical attraction. They just don’t quite understand the importance other people put on how they look. They even preferred anti-fashion until they realized they wanted to look good for themselves and their own expression.

Fern has always been a creative outsider. They have their own unique energy and always struggled to express it. They spend their youth looking for unique clothes in thrift stores and rejecting fashion convention, generally not being comfortable in clothes offered to them in their size range, never mind style. Now that they’re an adult, grown and defined as much as they can be, they are investing in their wardrobe and their personal expression like they’ve never been able to. But they’re still having trouble finding unique, quirky, quality pieces in their size.

“You always knew it was about what was inside, but then you grow up eventually begin to understand and find peace with it.”

Your Customer Persona's Needs

 Your social needs are:

I want to be set apart from others in my uniqueness

Your physical needs are:

I want to be able to find a style that shows my uniqueness, bonus if it shares my values.

Your emotional needs are:

I want to express myself through my clothes

Your communication needs are:

I want to know first and foremost that the clothing I get will be comfortable and suitable for my creative activities. I also want to know the clothing I get will be unique and share my values.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Daisy.

  • Age:

     23
  • Job title:

    Front desk receptionist
  • Family status:

    single

About your persona:

I am a outgoing sweet personality and I love to invest in myself. Whenever it comes down to my skin hair or nails. I need to take pride in it. i like to use quality products when it comes down to my beauty needs. I love to help people and put people on things that actually work and thing i found beneficial

Your Customer Persona's Needs

 Your social needs are:

I need to be around people with good energy and positive vibes. People who are also ambitious and have something going for themselves

Your physical needs are:

I need to meal prep, workout

Your emotional needs are:

I need support and encouragement with anything I am doing. Sometimes i can feel unsure of myself, sometimes have low self esteem and not as confident as the next girl.

Your communication needs are:

I would love reassurance, i like to explain things, good service

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jenny.

  • Age:

     35
  • Job title:

    Legal Assistant
  • Family status:

    Married with 2 kids

About your persona:

I’m a married mother of two. I live in Union Bay and drive into the city 5 days a week to go to work as a legal assistant. I wish there was a coffee shop in Union Bay to stop and grab a latte and my lunch for the day so I could drink my latte while I’m driving instead of having to wait until I get into the city to make my purchase.

Your Customer Persona's Needs

 Your social needs are:

I would love to support a local Union Bay business on a regular basis, and have a place to go where I know all the staff and they know me.

Your physical needs are:

I need a local place to buy my lunch and morning drink while on my way to work.

Your emotional needs are:

I want a local place where I feel comfortable. Somewhere that will always have a warm, familiar ambiance to it.

Your communication needs are:

I would like to be informed when new or seasonal items have been added to the menu to try new flavors and dishes. Clear signage to show menu and promotions.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Hustling Harleigh.

  • Age:

     28
  • Job title:

    Freelance Industrial Designer, small business owner
  • Family status:

    Single, never married, no kids

About your persona:

I am an industrial designer, social entrepreneur, and owner of a hemp products company. I’m ambitious and have a passion to bringing a sustainable life style to the world . My company sells reusable, eco-friendly products such as towels, paper face rounds, toilet paper, etc. I started my business almost 2 years ago and it has been very profitable. I single-handily run the company so I have to do most things myself and I still have a couple Industrial Design clients which I don’t want to give up so my days are very long. I spend most of the day at my home studio/office doing client work and design some of the products sold on the website. I try to wake up early so I can have time for my morning routine and make breakfast. I spend around 3-4 hours everyday on the day-to-day operations, social media management and customer service which I like to get done first thing in the morning. Once I finish designing for my clients or the company, I do some research or back end work before calling it a day. During my meal/snack breaks, I use the time to engage on the company’s social media on my phone while I sit on the couch or the deck. I try my hardest to stop working by 6 pm, 8 at the latest if I have a lot of work or deadlines coming up. I like to stay active since I am on a desk in front of a computer most of the day. On top of taking breaks throughout the day to walk, I like to work out at least 4-5 times a week and do yoga after my work day is done to help me stay active and unwind after a long day. I end the day by prepping meals for the next day, tidying up and getting ready for bed. I try to go to sleep at a reasonable time every night but there is always something to do. I absolutely love my life, my career and my business but I don’t want to keep using so much my precious time or the very little free time I have in such mundane tasks. I wish there was someone who could take some tasks off my hands and keep me organized but I don’t want to have to hire or manage a full-time employee. I want to have more time for myself, family and friends as well as focus on designing and creating the best products for my clients while being at peace of mind that the other parts of my business are being taken care of.

Your Customer Persona's Needs

 Your social needs are:

I need help in my business from a reliable and self sufficient individual that understands how passionate I am about my business.

Your physical needs are:

I need someone to keep me organized, complete day-to-day operations and manage the company’s social media so I can focus on providing the best products/service to my clients.

Your emotional needs are:

I need peace of mind that tasks will be done promptly

Your communication needs are:

I need an individual who will require very minimal management from me

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is aakljd.

  • Age:

     99
  • Job title:

    afdfd
  • Family status:

    dfadde

About your persona:

euiera ;d kf

Your Customer Persona's Needs

 Your social needs are:

dfafia f

Your physical needs are:

vmafa

Your emotional needs are:

affdal paks

Your communication needs are:

dfa oiua dd

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is name.

  • Age:

     8
  • Job title:

    job
  • Family status:

    status

About your persona:

about

Your Customer Persona's Needs

 Your social needs are:

social

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Accepting Annie.

  • Age:

     35
  • Job title:

    Ecologist
  • Family status:

    Mother

About your persona:

Accepting Annie is a Wicca practitioner and an ecologist working in her city to decrease it’s carbon footprint. She loves collecting crystals and candles, but hates all the plastic packaging and wraps they use in shipping and in stores. She is a mother of three children who are all school aged and works hard to make sure they are aware of their own footprint in the world, leading by example. As an Environmental Activist, Accepting Annie tries her best to shop only from stores that use all natural products and use as little plastic as possible in shipping and packaging, and making sure that she will still have time to go to her rallies by shopping online.

Your Customer Persona's Needs

 Your social needs are:

I need a business who is understanding of my spirituality and my ecologically friendly mindset.

Your physical needs are:

I need materials for my spiritual practices that are eco and child friendly.

Your emotional needs are:

I need a business who can be as understanding of the environment’s needs as I am.

Your communication needs are:

I need a business who is accepting to criticism and constructive with it, and who can talk me through confusion if some comes up.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Angela Wahl.

  • Age:

     45
  • Job title:

    Distillery owner
  • Family status:

    Married, no children

About your persona:

My name is Angela Wahl, I own a craft distillery in BC. My business is successful and caters to a community that appreciates the personal touch we offer in our product.

Your Customer Persona's Needs

 Your social needs are:

I like to be recognized as a stylish, unique individual with good fashion sense.

Your physical needs are:

I need my jewellery to be practical because I work with my hands a lot.

Your emotional needs are:

Looking powerful is part of feeling powerful for me. My appearance helps bolster my self confidence, so it is important for me to look and feel sharp.

Your communication needs are:

Because I like my jewellery to be unique, I want to work directly with a goldsmith who can design something exactly how I want it and will make sure it is one of a kind.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Disoriented Dani.

  • Age:

     38
  • Job title:

    Retail manager
  • Family status:

    Married with one child

About your persona:

My name is Dani and I live in Canada. I am 38, married and have one 7 year old daughter.

Working as a retail manager, along with being a Mom, keeps me busy, and there is always lots to do. I do have many interests outside of my responsibilities, and even some goals, though I never seem to actually make headway with them.

I like my job, and I love my family, but I have always wanted more for myself. I struggle with the feeling that my life lacks purpose, and that I lack true fulfillment.

Unfortunately, I just never know where to begin… so I don’t.
I would love to better myself, and my life, both for myself and for my loved ones. I want a life we are all deeply in love with!
If only I had any clue of how to make that happen…

My doubts and confusion create anxiety in me, and I already struggle with poor sleep, low energy, and high stress!
I am often overwhelmed, but it’s important to me to be strong for my daughter and so I manage the best I can. Some days are better than others, but it would help if I had access to a better support system, and knew someone who genuinely understands how I feel, and can help me find the right direction to go in.

Your Customer Persona's Needs

 Your social needs are:

I need a like-minded peer group, of supportive people who encourage my individuality.

Your physical needs are:

I need to feel healthy and well, inside and out.
I need to manage my time to better suit my goals.

Your emotional needs are:

I need guidance and a compassionate ear.
I need to feel hopeful and reassured.
I need support and care.

Your communication needs are:

I need to be heard by others, and those around me.
I need to have things explained in a way I can understand and resonate with them.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lonely Lindsay.

  • Age:

     23
  • Job title:

    Student
  • Family status:

    Single

About your persona:

I am 23 years old, identify as asexual and biromantic, and experience social anxiety. I am too scared to come about my orientation to my friends and family because I am afraid they won’t accept me anymore. I’m also afraid of outing myself by using local LGBTQIA+ resources or attending groups because someone could find out or I could run into someone I know casually there. I’m also not very good at meeting new people or interacting in new situations because of my social anxiety. I want to engage, but I get all tongue tied and sweaty and just end up feeling embarrassed for myself. I find I spend a lot of time alone. I tried to talk to my family doctor about my challenges by he didn’t seem to really understand my concerns about acceptance from friends and family or why I am feeling so lonely. He said I should just try to get out more and that left me feeling pretty bad and misunderstood. I don’t have a lot of money because I’m a student paying for school, so I’m not sure if I have the financial means to access resources like counselling or therapy.

Your Customer Persona's Needs

 Your social needs are:

Support from friends and family

Identification of and community building with other LGBTQIA+ folks

Positive response to coming out

Your physical needs are:

Access to economic resources

Access to health and social services without discrimination (and with understanding)

Your emotional needs are:

Find belonging and feel included

Feel safe to be who they are

End to internalized oppression/positive self-image

Your communication needs are:

Improved education for and about queer communities/issues

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Host with the Most.

  • Age:

     25
  • Job title:

    Succesful Hairdresser
  • Family status:

    Lives with partner.

About your persona:

Fun and outgoing. Likes to hang out with friends hosting lunch/dinner parties and get togethers. Drinks wine and smokes occasionally . Likes to get people something meaningful. Always has something never seen before.

Your Customer Persona's Needs

 Your social needs are:

Likes hosting and having interesting serving dishes that are unique to her.

Likes to be different.

Your physical needs are:

Needs little nick knacks for hosting and gift giving.

Something trendy that fits her style and her personally. (suits her age)

Your emotional needs are:

Wants to feel good about spending money helping out and getting something that she loves.

Your communication needs are:

Likes to be notified when order is placed, worked on, completed, shipped and tracked.

Updates!

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Free Thinking Fiona.

  • Age:

     40
  • Job title:

    Entrepreneur
  • Family status:

    Partner with 2 kids and a dog

About your persona:

Fiona grew up loving nature and is athletic. She studied economics in school and finished post-graduate studies. She changed career twice before she decided to become an artist after having her first kid. Fiona started her business to experience the freedom of working for herself. Fiona enjoys taking long hikes outdoors and values quality time with her family.

Your Customer Persona's Needs

 Your social needs are:

Fiona needs to feel part of a tight knit community and enjoys forming one wherever she go.

Your physical needs are:

Wants to make purchases that feels has value.

Your emotional needs are:

Needs to feel valued as a customer who is appreciated as an individual, and needs to feel that the purchase has quality and service that matches the amount paid.

Your communication needs are:

Needs to feel communicated to with a personalized approach, coming from a real person who is relatable and they feel would listen and care about them.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John Smith.

  • Age:

     45
  • Job title:

    Plumber
  • Family status:

    Married with 2 Children.

About your persona:

I moved with my family to Canada about 5 years ago due to hearing that there was a lot of opportunity for trade workers. I work long hours and so does my Wife so at times its convenient to either order food via uber eats or pick up from a takeaway option in our neighborhood. Since the pandemic we have exhausted our fast food or delivery options and wished there was more variation in readily available takeaway options in our neighbourhood. I would be head over heels to have a neighbourhood Fish and Chip takeaway like back home.

Your Customer Persona's Needs

 Your social needs are:

Trust

Loyalty

Friendship

Understanding

Achievement

Involved

Wanted

Your physical needs are:

Accessibility

Clean

Local

Simple/ Easy to understand

Walk up

Your emotional needs are:

Empathy

Love

Purpose

Interaction

Achievement

Your communication needs are:

Polite/ Manners

Understanding

Professional

Straight Forward

Simple

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Artful Area Man Woman Or Other.

  • Age:

     37
  • Job title:

    Works at non profit
  • Family status:

    Has one kids and a live in partner

About your persona:

I have 3 part time jobs and 1 kid. I’m used to juggling lots of tasks. I am in charge of raising money for _____ as one of my jobs. I need to find creative ways to use the resources at my disposal to raise money for my organization. I’m interested in selling items to raise money but I can’t dedicate all my time there to running a store and filling orders.

Your Customer Persona's Needs

 Your social needs are:

I need to be very cognizant of the bottom line and profit margins, as anything spent on extra production costs, shipping comes out of funds raised. I don’t care about frills.

Your physical needs are:

I needs people to fill orders; need to keep as many sizes of shirts in stock as possible; needs another employee or person to do this as I can’t be on site; I may need somewhere to store items if I don’t have a physical location.

Your emotional needs are:

I need to depend on suppliers and others to work independantly for everything to run smoothly.

Your communication needs are:

I need communication to be simple, clear, and effective. I need things to be efficient.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Harjot Singh.

  • Age:

     26
  • Job title:

    Entrepreneur
  • Family status:

    Single

About your persona:

I am a lively person who likes to be social and try new things. I am a fan of working in business and technology because of the reach and potential it has. In my down time I am an appreciator of beauty and fine arts because that’s where all the real magic is.

Your Customer Persona's Needs

 Your social needs are:

I like to have a group of friends to connect with and keep in the loop when I get caught up in my own world. I love to have fun and be present as well as feed off others fresh ideas.

Your physical needs are:

I believe the mind and body have to be connected or I will suffer from illness. It can be just to easy to disconnect one from the other. Sometimes the mind is racing and body needs rest, sometimes the mind needs rest and the body needs work.

Your emotional needs are:

My emotional needs include feeling like I am a part of something. My family provides the inclusivity and I need their approval.

Your communication needs are:

My communication needs are being able to speak openly about how I feel instead of saving others feelings.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is venus al zouhouri.

  • Age:

     29
  • Job title:

    artiest
  • Family status:

About your persona:

I am an artiest who is trying to show her work and identity

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Oliver.

  • Age:

     19
  • Job title:

    musician
  • Family status:

    Single

About your persona:

a musician with a keen and eclectic sense of music, has always admired metal music, tried to do harsh vocals but hurt himself in the process.

Your Customer Persona's Needs

 Your social needs are:

a sense of community

Your physical needs are:

To perform safely and freely

Your emotional needs are:

support in the process of learning

Your communication needs are:

clear and unique ways of explaining techniques

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Fashionable Felecia.

  • Age:

     22
  • Job title:

    Designer- Student
  • Family status:

About your persona:

I am working many jobs to pay for tuition
I love everything aesthetic and fashionable.
I love looking like a boss babe.

Your Customer Persona's Needs

 Your social needs are:

Clothing, accessories, and shoes that wows me and other people

Your physical needs are:

To look fashionable at all times

Your emotional needs are:

Reasonable prices

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Friendly Fiona.

  • Age:

     17
  • Job title:

    McDonald’s cashier
  • Family status:

    Daughter

About your persona:

I am a high school student in my senior year. I am hoping to make new friends when I get to college. I am hoping to start over at my new school and become a better and cooler version of myself.

Your Customer Persona's Needs

 Your social needs are:

I want others to notice my looks.

Your physical needs are:

I want to find the best style that works for me.

Your emotional needs are:

I want to become a better version of myself.

Your communication needs are:

I want to share my personality and style with others and make new friends that have the same interest as I do.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Luna.

  • Age:

     38
  • Job title:

    Home Maker/Side Hustle
  • Family status:

    Married with Kids

About your persona:

I’m a mother of two school aged children. I left the workforce to look after the kids and have started a business selling essential oils. I’m passionate about eating healthy, whole, local, plant based foods and feel that it’s important my family does as well. In my free time I do yoga and go hiking.

Your Customer Persona's Needs

 Your social needs are:

I need my tribe of like-minded people who support my plant based diet and lifestyle choices.

Your physical needs are:

I need to eat healthy, local foods.

Your emotional needs are:

I need to know where the food I consume comes from so that I can feel confident about what I feed my family.

Your communication needs are:

I need to engage with other plant based people to feel validated.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Conscious Caia.

  • Age:

     26
  • Job title:

    Recent Uni grad, entry-level job
  • Family status:

    Single

About your persona:

I am a recent Uni grad trying to find her way in the city. I have a lot of passions and struggle to balance them with my social and professional lives. I believe in free speech and value self-expression. I am pro BLM, LQBTQ+, and 420 friendly.

I currently live in Vancouver’s South Main neighbourhood. I am environmentally conscious, live a low waste and vegan lifestyle, and participate in activism rallies and campaigns. I am also fitness, health, and status-conscious — I live a social life and attend many parties, but balance it with eating a healthy, organic diet and prioritizing my physical fitness.
– I enjoy going out, being in large crowds, frequenting bars, restaurants, dance clubs, art galleries and music festivals.
– I am willing to pay extra to maintain a balance physical health and social parties (including gym memberships, organic and vegan foods, eating out, alcohol and cannabis)
– I find it difficult to stay up-to-date with the latest styles and trends without the guilt of supporting fast fashion or unethical/unsustainable brands.
– The internet is an essential element for building and maintaining social and professional relationships.

Your Customer Persona's Needs

 Your social needs are:

I need the support of my friends and family as I navigate my new sustainable lifestyle.

I need to be able to share sustainability with my friends and family in a digestible, non-intimidating way.

Your physical needs are:

I need stylish and bold sustainable fashion options that allow me to express myself.

I need sustainable options to everyday lifestyle and home decor products.

Your emotional needs are:

I need to feel I am doing a good job at living sustainably and be reassured that it is okay not to be perfect.

I need to feel that I am making a difference and “voting with my dollar.”

Your communication needs are:

I need a way to understand all the different sustainable fashion options and certifications and understand what is best.

I need a trustworthy one-stop platform where I can find information and resources on sustainability and buy sustainable products.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Anita Grant.

  • Age:

     26
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Business owner Benny.

  • Age:

     45
  • Job title:

    Small restaurant Owner
  • Family status:

    married with kids

About your persona:

I own a small family diner that is a staple around town. My advertisement is the word of mouth and referrals

Your Customer Persona's Needs

 Your social needs are:

I need tourist to be interested in my small restaurant

Your physical needs are:

information needs to be accessible in a variety of ways

Your emotional needs are:

I need someone to help me go through the steps of video promos as I have never tried this method of advertisement

Your communication needs are:

I need someone who is open, reliable and has a keen eye for design and compelling content

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Holiday Jenny.

  • Age:

     38
  • Job title:

    business owner or retired
  • Family status:

    married

About your persona:

I love the coastal lifestyle. Me and Gerry always find time to go for a vacation or spend a day out on our boat. I don’t mind paying a good price if I see that the food is made with passion and high quality. Because I’m on the move, convenience is crucial. When travelling, it’s hard to find places, so I like to use the internet to help me out. I like to eat a good breakfast out when travelling, or come for a lunch or buy snacks to take for an afternoon adventure. I want to buy fresh and local, and me and my family will mostly make our dinner at home. We are comfortable and budget isn’t the most careful when we’re traveling, so convince me that I should buy your food and I will! But make sure the staff is nice to me and that your place feels good, it’s all about the final feeling when leaving.

Your Customer Persona's Needs

 Your social needs are:

I want to go out to experience the local lifestyle. I gladly will support the local businesses.

Your physical needs are:

I want something to take home with me – fresh produce, take out, sweet treat, or maybe sit down and taste something delicious if the seating is nice. I have to feel good in the establishment to stay.

Your emotional needs are:

I want to feel like I’m welcomed when I come to a café. If the staff doesn’t treat me well, I will not come back.

Your communication needs are:

I need to be able to find you easily. Tell me where you are, that you’re open and what you have – I’ll be checking some of the online channels and asking around to see where to go.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Hustlin’ Helen.

  • Age:

     28
  • Job title:

    Graphic designer
  • Family status:

    Engaged

About your persona:

I am super busy, always on the go, but I love every minute of it! I love being involved in (too) many things at once: whether that’s career-related, social outings or new projects and hobbies. My health is a priority, especially now that I’m approaching my 30s. I want to be able to fuel my body to keep up with everything I do because I have no intention of slowing down anytime soon. I love to travel and try new things, and I’m rarely home. I want to be able to experience everything life has to offer, and enjoy having free flexible time. To me, quality and convenience is everything: which is why I get everything on Amazon.

Your Customer Persona's Needs

 Your social needs are:

I want to be having new experiences and engaging with new people. A conversation-starting piece

Your physical needs are:

Convenience: if something can be delivered and scheduled, then it’s one less thing to worry about! Plus the food I grow will always be ready for me at my fingertips

Your emotional needs are:

I want to not be a guilty plant mom and constantly kill things under my care due to neglect. I want plants to liven up my space and bring nature back into my home

Your communication needs are:

A clear interface to grow my own food, scheduled reminders, automation

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rosalind Smith.

  • Age:

     35
  • Job title:

    Massage Therapist
  • Family status:

    Married

About your persona:

I’m into holistic medicine, eating non chemically sprayed foods, and being at one with nature.

Your Customer Persona's Needs

 Your social needs are:

Community based, locally loyal

Your physical needs are:

Eating healthy, treating my body like a temple

Your emotional needs are:

I only support ethical, sustainable and local businesses

Your communication needs are:

Email me

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Salem.

  • Age:

     25
  • Job title:

    Spiritual Advisor
  • Family status:

    single

About your persona:

Hi,

I’m a psychic medium and spiritual advisor. I’ve been reading Tarot for 5 years now and I offer daily readings on my instagram and tiktok.

Your Customer Persona's Needs

 Your social needs are:

Followers and engagement on my content.

Your physical needs are:

A space to do my work and film my content.

Your emotional needs are:

A space where they feel is comfortable and feels like them. A space where they belong and are inspired and encouraged to do their work.

Your communication needs are:

A space that effectively displays what they do and who they are.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Woke Wendy.

  • Age:

     28
  • Job title:

    Service industry
  • Family status:

    Partnered

About your persona:

Aware of cultural injustices and has curiosity in respecting other cultures. Actively pursuing supporting BIPOC small businesses as a way to show support. Outspoken on wanting to be culturally sensitive and celebrating diversity.

Your Customer Persona's Needs

 Your social needs are:

To fight for what is right

Your physical needs are:

Tangible goods proving commitment to a good cause

Your emotional needs are:

Wanting to do something beneficial for the community even of it’s in a small capacity

Your communication needs are:

Ability to inquire about product ethics, origins and uses etc…

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Working Wanda.

  • Age:

     24
  • Job title:

    Entry level Customer Service
  • Family status:

    Single

About your persona:

Wanda recently got out of university and is now working in downtown Windsor as a customer specialist. However, as she’s not a morning person, she rely on on-the-go items for breakfast and lunch. This doesn’t always mean the best food though. She lives for Saturday shifts as that means she can frequent the farmer’s market downtown and pick up some local goodies

Your Customer Persona's Needs

 Your social needs are:

The need for interaction with people she enjoys. As she’s customer service, she is dealing with people’s issues all day and prefers to have conversations with like minded people.

Your physical needs are:

The need to eat so she has energy to get through the day

Your emotional needs are:

The need to enjoy the food she has

Your communication needs are:

The need to support the community that gave Wanda a place in it

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John.

  • Age:

     30
  • Job title:

    Full time
  • Family status:

    Married with 3 young kids

About your persona:

-Need for more storage for kids
-Avidin sports/recreation
-Lives in the area
-Cottage/Camping

Your Customer Persona's Needs

 Your social needs are:

-NA

Your physical needs are:

-Storage-Temp control/indoor/outdoor
-COnstant access
_Security

Your emotional needs are:

-NA

Your communication needs are:

-Available support
-Reasonable pricing

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Melanie.

  • Age:

     27
  • Job title:

    PR Manager
  • Family status:

    Lives with partner, unmarried, no kids

About your persona:

My name is Melanie and I am a nature-lover at my core! I love to hike, go camping, travel, dance, and go on adventures with my friends. I love beautiful things, and collecting unique pieces that I find at thrift stores, festivals, artisan markets, and online. I really try to make the most of my life and have as much fun as I can. Unfortunately, from my world travels and camping trips I have seen first-hand the destruction of the planet, from simple litter to full-on pollution. We have to do better, and create better products for ourselves, our bodies, our communities, our planet, our supply chains, and for future generations to come.

Your Customer Persona's Needs

 Your social needs are:

I need others to see how cute my style is- I am a cutie and the world needs to know! Also want to look cute for my boyfriend… 😉

Your physical needs are:

My clothes need to feel good on my body! It’s especially important to be that my underwear is breathable and good for my vaginal health. Especially since I work out so much, I don’t want to smell or feel sweaty and gross! I want my clothes to be soft and luxurious. They need to be high-quality, and last a long time. I want my clothes to be made from natural fibres too, so they can be biodegradable and good for the environment.

Your emotional needs are:

I need to feel good with what I buy. I need to have certainty that what I buy is in alignment with my values. This also means that what I buy has to be cute, and make me excited and confident to wear it. I work hard, and deserve to have nice things that make me feel good!

Your communication needs are:

I am very skeptical of sustainability claims, especially since so many brands just use green-washing to get more sales. I need to know exactly what brands are doing to be sustainable, and their claims need to be backed up with proof. It’s not enough for a brand just to throw money at environmental causes to undo their damage, they have to actively reduce the harm in the first place! I also need sizing charts to be clear and accurate when I order clothes online.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rahul joshi.

  • Age:

     34
  • Job title:

    Store owner
  • Family status:

About your persona:

Inspiring entrepreneur. Was into job sector for various retail store until he started one of his own. He is friendly to new vendors and welcoming with new ideas and suggestions.

Your Customer Persona's Needs

 Your social needs are:

Needs more networking with suppliers and his buyers.

Your physical needs are:

Need to meet the customer demands by maintaining the stock levels in his store

Your emotional needs are:

Trustworthy trade agreements with new vendors.

Your communication needs are:

Needs all agreements documented and nothing acceptable verbally.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Spirited Sierra.

  • Age:

     19
  • Job title:

    Part time at Shoppers Drugmart
  • Family status:

    Single. living on campus

About your persona:

I am a freshman at the University of British Columbia (UBC). I currently reside on campus and am pursuing a bachelor’s degree in Theology. I am very active in serving in my church and the events that we hold. I struggle to balance to make time for my friends while also pursuing my dreams and passions in writing. I know I’m only 19 years old but I have big dreams and expectations for my future. I just want to take a hold of all that I can right now and it can be frustrating when I fail to achieve this.

Your Customer Persona's Needs

 Your social needs are:

I want people to enjoy and experience my passions, goals, and dreams with me.

Your physical needs are:

I want to be able to organize my ideas and know myself better.

Your emotional needs are:

I want to be able to express myself and sort through my thoughts and emotions.

Your communication needs are:

I need to balance my social life, job, school work, faith, and passions.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Amanda.

  • Age:

     28
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sammie Tzambazis.

  • Age:

     24
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rico Ricardo.

  • Age:

     28
  • Job title:

    Financial advisor
  • Family status:

    Single and looking

About your persona:

– Lives alone
– Doesn’t cook a lot, eats a lot of grilled cheese and peanut butter
– Wants to eat better, recently started working out
– Only owns salt and pepper
– wants better tasting foods
– buys things online
– Would like to be able to cook for a love interest
– Looks for love in all the wrong places, but that’s besides the point

Your Customer Persona's Needs

 Your social needs are:

– Would like to be able to cook for a love interest
-Has little time on hands

Your physical needs are:

– Wants to eat better
– Wants delicious meals
– Want cooking to be easier
– Healthy food to taste better

Your emotional needs are:

– Doesn’t want to get overwhelmed by meal prep

– Wants enjoyable, comforting meals

Your communication needs are:

– Doesn’t know what to buy at grocery store, doesn’t look at flyers or magazines
– Follows food pages on social media

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Independent Backbone Shaundra.

  • Age:

     25
  • Job title:

    Community Support Worker / Social Worker
  • Family status:

    Single but desires to be in a relationship

About your persona:

I am the backbone for my family and friendships. I use to take pride in it but the past two years its been a huge burden and stress to do so.

I lost my mother and my brother last year to a car crash, and the other to police brutality back to back. I never had a chance to grieve.
As the eldest I have to be the strong one. So I have supressed my emotions.

For the past 3 years, I have been stuck working at a job, that has been unfulfilling. I desire to have my own business but lack support. Although my job pays well, I feel like I’ve wasted half my life.

A typical day for me looks like waking up. Knowing of Gods existence, so trying to do this thing call prayer. barely, more like wishing to God, for a change, and dragging myself to get to ready for work. Getting to work, being less productive, and not feeling good enough.

Lately its been getting tricky to tame my emotions, and silence my mind. I have been battling depression, anxiety, mixed emotions, insecurities and overwhelm, its beginning to take a tole on my body. I have had two anxiety attacks, and now have trouble breathing. I feel numb, tense physically and very much alone.
I’ve tried taking prescribed pills, weed, binged ate, used noise blocking head phones, certain yogas, had sexual encounters and nothing has completely worked.

I know there more to life, I have big visions/aspirations. I just wish I could get non judgement consistent support, to learn how to take back control of me, my life, and feel alive again.

Your Customer Persona's Needs

 Your social needs are:

– Space to breathe and process, and allow for growth
– Needs understanding people
– People who understand struggle,
– Community to be apart of and relate to

get it into one sentence

Your physical needs are:

– New environment
– Safe space ( mind, body, soul)
– Personal space

Your emotional needs are:

– To be able to support/ provide for herself in all aspects, be in control of her life. But struggles to, as her emotions take the front seat.

– create a safe space in mind, body, spirit and environment

Spiritual:
– Needs clarify and direction of ones purpose and assignment to give back to the world
– To understand and explore how to connect God on a deeper level

Your communication needs are:

I need to know how to express, manage, and process my emotions, and not let them get the best of me.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is ally.

  • Age:

     19
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Stacy Sharp.

  • Age:

     23
  • Job title:

    Accountant
  • Family status:

    Relationship

About your persona:

I am a young working professional who enjoy the nice things in life. I work hard to live a comfortable life and to spend money on the people I love, especially my furbaby named Mira. My boyfriend and I spend a lot of time outdoors with our friends and family to relax. We try to take our dog with us everywhere we can go.

Your Customer Persona's Needs

 Your social needs are:

I need a way to express my enjoyment in life

Your physical needs are:

I want things to fit nicely and comfortably

Your emotional needs are:

I want to express my sense style

Your communication needs are:

I want people to notice me and my dog

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Emma.

  • Age:

     25
  • Job title:

    Graduate Student
  • Family status:

    Single

About your persona:

My name is Emma and I am in my second year of my masters of engineering. I notice that I am so different compared to my peers and colleagues. When I attend lectures, I always zone out after 20mins and feel so restless, it’s extremely hard to pay attention. I struggle with my organization skills including missed deadlines, procrastination, and always doing things at the very last minute.

I feel that I try hard at school and but because I keep procrastinating, I feel that my grades do not reflect my true capacity. I feel like I’m always chronically overwhelmed, playing “catch up” with readings, my experiments, my lab work all the time! I constantly worry that I won’t be able to keep up.

I worry about falling behind in school, especially that it is hard for me to prioritize tasks. Everything feels important! I procrastinate because I feel overwhelmed as soon as I start and that does not feel good. I wish there was something that can help me with my overwhelm and procrastination.

Your Customer Persona's Needs

 Your social needs are:

I need accountability from a supportive community.

Your physical needs are:

Be able to find time to actually exercise!

Your emotional needs are:

I need less stress, less overwhelm, less clutter! I want to feel that I am prioritizing the right things, at the right time.

Your communication needs are:

I need to know what tools I can us to manage both my symptoms and my time.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Marjie.

  • Age:

     30
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Worried Wanda.

  • Age:

     55
  • Job title:

    Teacher
  • Family status:

    Mother

About your persona:

I am a mother of a daughter and a son and a wife to my husband, Joe. I have two gorgeous orange tabby cats named Agnus and Harold. We love to explore our country and make sure to carve out time for family road trips. I am a full time teacher and Joe is a banker.

Your Customer Persona's Needs

 Your social needs are:

I need to spend quality time with my family

Your physical needs are:

I need to people to help take care of some of my responsibilities when I’m away or sick

Your emotional needs are:

I need to make sure my family and pets and treated with care to ease my anxiety.

Your communication needs are:

I need people to be available if I have questions or concerns.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Gavin.

  • Age:

     27
  • Job title:

    Chef
  • Family status:

    Married

About your persona:

Opening a new restaurant and Gavin is the head Chef and wants to ensure that all of his staff feel cafe, comfortable and respected.
Gavin is married and his wife has a sibling who is nonbinary and since him and his wife have been married Gavin has been learning a lot about pronouns and the trans community. He wants to make sure his staff feel comfortable with him as a cis man.

Your Customer Persona's Needs

 Your social needs are:

Needs to make sure that his staff is willing and able to learn and take on trainings.

Your physical needs are:

Training to ensure that new staff is comfortable and has the tools and skills to make sure that they can treat eachother and customers with respect.

Your emotional needs are:

Trainings for himself to ensure that his sibling-in-law feels supported and respected for their identity.

Your communication needs are:

Access to information and training.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is s.

  • Age:

     1
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Overpaying Olivia.

  • Age:

     28
  • Job title:

    Data entry clerk
  • Family status:

    Engaged with no kids

About your persona:

I work as a Data Entry Clerk at Enter That Data Inc for 5 years now and I like my job. Aside from my job I find it difficult because I have had bad experiences with paying my credit card. I just hate how credit cards are even a thing, like eww it sucks so bad. I have no idea about how I can help my situation, I don’t even know where to start.

I am trying to save up for a new car but I heard that my credit score is bad and I’ll have to pay an arm and a leg just on the interest alone for a new vehicle.

Your Customer Persona's Needs

 Your social needs are:

For someone to understand my situation and guide me on relieving my bad finances

Your physical needs are:

Less stress

Your emotional needs are:

To feel like I’m not being taken advantage by the complicated system that Adulthood brings about.

Your communication needs are:

Someone to not complicate things and speak in simple terms.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Overwhelmed Opal.

  • Age:

     35
  • Job title:

    Nurse
  • Family status:

    Married

About your persona:

My name is overwhelmed Opal, I am a married mother of two and a nurse. I want to feel confident and excited about parenting my children, I want to gain a better understanding of their development, how I can promote it and engage with their learning. I feel like I’m still dealing with the trauma of how I was parented and want to make sure I’m not passing that on to my children but sometimes when I’m parenting them I say something that my mother has said to me when I was a child. I don’t want to parent how I was parented but don’t know where to start or how to stop. I want to feel in control of how I’m parenting and feel excited about being a mother rather than feeling overwhelmed. Whenever I have a question about parenting I google my question and am met with so much information that it becomes overwhelming and nothing sinks in.

Your Customer Persona's Needs

 Your social needs are:

Feel connected with a community of parents

Your physical needs are:

I need to understand how to engage with my child’s development and put the research I’ve learned into action.

Your emotional needs are:

feel confident and in control of my parenting

Your communication needs are:

I need clear evidence-based information and simple steps to put them into action

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Happy Heidi.

  • Age:

     35
  • Job title:

    Waitress
  • Family status:

    Mother of 1

About your persona:

I am a mother of one awesome little boy, and one giant 2 year old furball of a lab. I need my dog to be a little more relaxed and trustworthy in the house without supervision. I would love it if my kid could walk him but the dog is still heavier than him! In my spare time I love taking my kid and the dog to the park or beach.

Your Customer Persona's Needs

 Your social needs are:

I need to have a net positive, low-effort dog friend who compliments my lifestyle.

Your physical needs are:

I need the dog to not be a monster on the leash when he sees a cat or deer!

Your emotional needs are:

Happy, calm dog relationship and training methods, a kid is stress enough!

Your communication needs are:

I need my kid to understand what the dog is saying to him, and vice versa.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Hidden Hadyn.

  • Age:

     26
  • Job title:

    Researcher in the Gender and Women’s studies lab at UBC
  • Family status:

    Single

About your persona:

I am a student at UBC’s masters of arts in gender, race, sexuality, and social justice. I am very passionate about gender acceptance and equality, and am writing my dissertation on the relationship between gender identity expression and mental health. As someone who myself struggles with body image and self expression, I often feel judged and end up hiding my true self…

Your Customer Persona's Needs

 Your social needs are:

I need to feel accepted and seen as I want to portray myself.

Representing part of self hidden usually
-Empowerment
-Feeling beautiful/sexy
-Body positivity
-mental health
-climate change
-hobbies

Representation of men/non-binary/trans people in boudoir

Explore sexuality, sexualness, gender, femininity or masculinity

Showing people without makeup or being done up, doing regular things around the house (working on laptop, doing dishes, getting ready)
-natural light
-simplicity

Your physical needs are:

I want to express myself in a safe environment.

Price

Privacy

Props/clothing options/outfits changes (bring own or have me buy them)
-Examples of what to wear

Bring someone to the shoot (support)

Snacks, little gifts (candle with name on it, slippers to wear, robe to wear)
-Wine, coffee, tea, snacks, the photographer has a drink with the person, candles, offer a rose to the client after, chocolate

Photos, for self, gifts, comparison of self before and after transition

Choice in theme of studio set up (light, airy, cozy; dark, moody, warm)

No time limit on photo shoot itself

Your emotional needs are:

I want to express myself, feel beautiful, and explore the hidden part of myself.

Confidence building

Encouragement, collaboration with others

Have control over the photo (when its taken, etc.)

Direction by the photographer
-poses
-how to relax
-facial expressions
-explanations of why
-reassurance

Self expression of beauty

Feeling safe
-Feeling supported by someone open to different ways of living and presenting the self
-trust photographer to respect and understand them
vulnerability constantly addressed, checking in with the client often

Mental health representation

Being portrayed as they are

Feeling comfortable in their bodies

Make the session fun!

Your communication needs are:

I need to know who I can go to, who will help me express true self.

Confidentiality

Respect
-Not using photos for promotions

Knowing what/when everything is happening
-Being told before the photo is taken

Website: inviting, friendly, open, page about me

Tell how to pose, before, during; examples on how to pose; tell them what looks good; relax face and shoulders, etc.

Groom how you want, recommendations for if you do wax on how to not to do it the day before
Know when they’ll get the photos

Knowing the photographer (meeting before hand)

Addressing the client’s fears before hand and always reminding them that the shoot is for them and them alone, and they have full control, can pause at any time, reassure the client that I will check in with them often

Ask people what their favourite colours are, etc, and tailoring the set up to that

Transparency with the whole process
Reassurance through whole process, compliments

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Incuisitive Iris.

  • Age:

     30
  • Job title:

    Student, young proffesional
  • Family status:

    Single, open relationship

About your persona:

I like to try new foods and combinations of flavours. I like to explore with new flavours and textures. I like to have the ability to complement my foods with bursts of flavour and spiciness.
I am excited and curious about food techniques, and ways to preserve food.
I prefer local, small batch production, rather than big batch highly engineered food production.

Your Customer Persona's Needs

 Your social needs are:

lots of nutrients per dollar xD

Your physical needs are:

Limited storage
kitchen utensils limited
shared ammenities

Your emotional needs are:

Busy, on the go type.
warm feeling in food, not just junk

Your communication needs are:

Food safety
types of combinations and using amount

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Terry D’Actil.

  • Age:

     68
  • Job title:

    Retired
  • Family status:

    Married with large family

About your persona:

I am a proud grandfather living in Azilda, ON. I grew up in the french community of Sudbury and moved to Azilda a decade ago. My large family visits us often. My wife is very particular with how the house is to be cleaned but I’m unable to complete it due to physical demands.

Your Customer Persona's Needs

 Your social needs are:

I need someone I can trust to care for my house and belongings.

Your physical needs are:

There are things I cannot do physically to tidy my home.

Your emotional needs are:

I want peace of mind and not to have to worry about my houses’ cleanliness.

Your communication needs are:

I want to know exactly what will be cleaned and how long it will take.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ronald Jenkins.

  • Age:

     34
  • Job title:

    Cook
  • Family status:

    Single

About your persona:

I’m a 34 year old single male, who enjoys cooking and making other people food and satisfying their needs. I enjoy fine art and love it when people compliment me on my good taste in it. I fill my days with good company and enjoy going out and observing other people.

Your Customer Persona's Needs

 Your social needs are:

To interact with other people.

Your physical needs are:

To have my physical fitness up to par.

Your emotional needs are:

To be complimented on my good taste.

Your communication needs are:

To be clear and concise about what I like.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Dan D Lion.

  • Age:

     55
  • Job title:

    Academic / Environmentalist
  • Family status:

    Married with 2 kids

About your persona:

I am an upper middle class Anthropology professor who likes to travel to rural places with ancient sites to explore. I like to learn about different cultures and love to explore all that a place has to offer in terms of its cultural, historical and environmental aspects. I want to know that my money is contributing to the wellbeing of the place I am visiting.

Your Customer Persona's Needs

 Your social needs are:

– Intellectual stimulation
– Feeling like one is contributing to society
– Cultural capital

Your physical needs are:

– Beautiful products in homes for use / to give to wife + friends
– Warm clothing

Your emotional needs are:

– Activities make an impact on the world
– Spiritual consciousness

Your communication needs are:

– Access to experiences from different places without having to travel
– Face to face interaction with local artist / seller

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Parent.

  • Age:

     35
  • Job title:

    Business Administration
  • Family status:

    Single or married with kids

About your persona:

Mom (or dad) or two children in primary school; enjoys spending time with family, wants the best for her kids, has a hectic schedule between all of the clubs/sports

Your Customer Persona's Needs

 Your social needs are:

Time with friends and family; most likely group exercising (like yoga or spin class), probably PTA meetings

Your physical needs are:

Exercise, particularly something that also promotes relaxation (moms have a stressful life!)

Your emotional needs are:

Their feelings towards wanting the best for their child need to be met

Your communication needs are:

regular communication, probably via phone, text, or email, about their child’s progress

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Creative Colette.

  • Age:

     25
  • Job title:

    Costume Designer
  • Family status:

    Single

About your persona:

I am a corporate costume designer for marketing agencies, and I do cosplay in my free time. Most of my days begin where I eat breakfast, get ready and go to work. I conceptualize outfits for an advertisement and go home to my downtown condo I share with my partner, who also enjoys cosplay. We make dinner and watch some of our favourite animes. Some days I work to build my cosplay costumes by sewing, gluing and using cosplay foam. Other days I work on creating convincing hair pieces and styling my wigs for my next cosplay. Sometimes I work on my boyfriend’s cosplays as well. Once a week, I get dressed into cosplay (including a thick and heavily styled wig) and take pictures for my Instagram page. I also stream over Twitch in cosplay and I make a small income from those ventures. I also get people buying me things off my Amazon wish list to improve my cosplays (including wigs). Sometimes, my partner joins me, it’s a fun activity we love doing together! After I’m done, I clean up and store my wigs on mannequin heads so they keep their style. I’ve been able to afford a larger house due to my dual incomes and wigs are a large part of my second income.

Your Customer Persona's Needs

 Your social needs are:

To be recognizable as a certain character amongst her peers/in her communities. Through which she gains an income from her community.

Your physical needs are:

Wigs that look realistic, as well as feel comfortable and stable on her head while also staying true to the character. It also has to be thick and holds its style for pictures.

Your emotional needs are:

Expression of her creativity through the art of cosplay (includes costumes, make up, hair, etc).

Your communication needs are:

Effective communication and involvement in the creation of her wigs and/or hair accessories. She also needs someone who understands her character and cosplay so they can create the exact wig needed.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Brady Lacroix.

  • Age:

     26
  • Job title:

    Barista
  • Family status:

    Common law

About your persona:

I am a non-binary, queer person in a common law relationship with my long-time partner. I use they/them pronouns. I am currently pregnant with my third child and he is the father. My other two children were removed from my care due to my inability to care for them at the time. My daughter has since passed away and I see my son occassionally. I am determined to keep this child and provide them with the best love and care I can muster.
I would like to try to chestfeed my child for as long as I can feel comfortable with. I have severe body dysphoria related to my breasts, so chestfeeding feels very uncomfortable for me but I would like my child to get at least some benefits of it before I switch to bottle feeding. My past birth experiences are very traumatic because I didn’t have adequate support through them and mostly went through them alone with the assistance of medical staff. I’m hoping to have a more empowering birth this time with the help of a doula and midwife, and birthing at home.

Your Customer Persona's Needs

 Your social needs are:

Because I am unemployed, I need extra financial/resource assistance with finding items for the baby such as clothes, toys, furniture, etc.
I need support following the birth in the form of practical support as my partner will not be able to take very much parental leave, so I will need help with the baby and household tasks.

Your physical needs are:

I need someone who I feel comfortable with to provide physical comfort measures throughout labour (massage, sacral presses, assisting with postitioning).
I need assistance with establishing a latch after birth and finding ways to make it feel less uncomfortable.

Your emotional needs are:

I need someone to support me emotionally through my pregnancy and labour as I am very anxious about this birth turning out okay.
I need affirmations during labour that I am doing well and that people will be there to support me no matter what.

Your communication needs are:

I need people to ask before touching me and let me know what they will be doing when they touch me.
I need people to use my preferred pronouns and not use any overly gendered language regarding me like “you got this momma” and things of that nature.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Smokey Stan.

  • Age:

     21
  • Job title:

    Budtender
  • Family status:

    In a relationship, no kids

About your persona:

I run my own weed shop and I’m looking for some products that will resemble the theme I want in my store

Your Customer Persona's Needs

 Your social needs are:

Overall theme/ branding

Your physical needs are:

product to match

Your emotional needs are:

To see product

Your communication needs are:

How the product will work and how the quality of it

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Arnold.

  • Age:

     18
  • Job title:

    Unemployed
  • Family status:

    Low-Middle Class

About your persona:

My name is Arnold and I am an unemployed 18 year old who is very creative and artistic, but doesn’t know what to do next. I graduated from high school, but none of the programs there are offering what I eventually want to do and that is to create and bring entertainment to people! I have always created content, from my art drawings, to acting, to skits, photography, etc. I know would want to create and be of use to someone in some way, but I just do not know how or who would need me. I have always looked for an opportunity to showcase my skills and creativity, but there just isn’t an informal or freeing place of employment for that. Writing articles, drawing pictures, acting and being in films here and there, especially for an hourly wage, isn’t cutting.

Your Customer Persona's Needs

 Your social needs are:

a place to work first and foremost, but also where he is not bounded by the rules and regulations of a company, and limited to an hourly wage

Your physical needs are:

Arnold needs an alternative, other than school and traditional work to make money and ends meet, especially since it being his first year out of high school

Your emotional needs are:

a place where his creativity is applauded, recognized, and encouraged where he can also get paid for it; as well as his work being requested for over and over, but doesn’t want to be bound to one spot

Your communication needs are:

a place where he is heard and understood and his ideas are taken seriously and not shoved under the rug

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Overwhelmed Octavia.

  • Age:

     30
  • Job title:

    Nurse
  • Family status:

    Single mom of 3

About your persona:

I am a nurse at the Windsor Regional Hospital. I am a single mother of 3, they are 2.5, 4 and 6 years of age. I work 40+ hours a week, mostly days. I have no time for myself or for cleaning my house after a long day. I am constantly cooking, running around, wiping up boogers, working and trying to keep up with the house work.

Your Customer Persona's Needs

 Your social needs are:

Time for myself and to be able to see friends

Your physical needs are:

I need help cleaning and maintaining my home

Your emotional needs are:

I need peace of mind

Your communication needs are:

I need someone to help me establish a cleaning schedule for my home

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Tired Tammy.

  • Age:

     26
  • Job title:

    Stay at home mother
  • Family status:

    married with kids

About your persona:

I stay at home with my 3 children who range from 2- 6 years old. I keep my youngest home with me, while my two older children go to school.

Your Customer Persona's Needs

 Your social needs are:

Making sure my children have well fitting and good looking clothing to wear to school

Your physical needs are:

help dressing and entertaining my children

Your emotional needs are:

A need to be seen as a do-it-all mother who can care for children, take care of the home, and help my family

Your communication needs are:

I need to be able to see in a store that they will carry what my children will need (right size clothing) signage/advertising directly stating what they sell/do

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jeff.

  • Age:

     24
  • Job title:

    FT server / SE music producer
  • Family status:

    single

About your persona:

Jeff is a young emerging hip hop artist in Halifax who just moved from Toronto. While still in Ontario, he was working on a degree in sound engineering.

When Jeff moved to Halifax, he decided to start connecting to other East Coast artists via forums and online searches. He met 3 other musicians who were keen on joining him in his venture to fuse hip hop and jazz.
The four of them had traded tracks back and forth but now that practice spaces were open again, they finally got some time to work together in person.
After refining their favorite tracks, they decided to start planning performances and music releases.

Jeff works full time at Sea of Green — a plant based seafood restaurant — and finds it hard to juggle a full time job with all of the extra work required to market his group. Between his job and band practice, and the distancing measures still in place from the pandemic, Jeff hasn’t come across too many networking opportunities or social events.

Your Customer Persona's Needs

 Your social needs are:

Jeff needs to be able to connect with likeminded people, he needs a way to netwok with other creatives. Jeff needs collaboration.

Your physical needs are:

He needs help turning his vision into reality. He needs a logo, a website, and other promotional material. He also needs to do this on a server’s wage.

Your emotional needs are:

Jeff needs to be able to work towards accomplishing his music career goals.

Your communication needs are:

Being new to the locale and unaware of which resources are available to him, Jeff needs someone who can help lead the conversation and someone who is willing to be honest with whether or not his direction is feasible.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Anxious Andrea.

  • Age:

     23
  • Job title:

    Former Engineer
  • Family status:

    Engaged

About your persona:

I am ambitious and creative but struggle with overthinking. I know myself but I feel that my career must align with my personal values. I quit my job twice since I graduated in 2019 and currently interviewing for other jobs.

Your Customer Persona's Needs

 Your social needs are:

Social – I need the support of my immediate family.

Your physical needs are:

Physical – I need to be able to have my own space to be creative.

Your emotional needs are:

Emotional – I need to be the main character of my own future, I have the power to create the life I want. And ask for the opportunities I need when I want to be intellectually simulated.

Your communication needs are:

Communication – I need a coach or a mentor, a more “experienced” level headed person to be my guide. Need information to help guide me and this is my safety zone that I can always rely on.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Resha Callaghan.

  • Age:

     28
  • Job title:

    Retail
  • Family status:

    1 child

About your persona:

Very driven individual who is strongest trait is the ability to empathize with anyone. I’m able to gain trust in my fellows and follow though with promises and/or duties to be fulfilled.

Your Customer Persona's Needs

 Your social needs are:

To be able to have human Interactions daily in order to reduce anxiety and depression.

Your physical needs are:

Bring able to physically work on my products daily to keep motivated

Your emotional needs are:

Support from family and peers on my ideas and business progress

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Shirley.

  • Age:

     28
  • Job title:

    Manager, Victoria Women’s Health
  • Family status:

    New mom, Immigrant Family

About your persona:

Shirley manages a few programs at the Victoria Women’s Health Foundation, which is a non-profit organization.

Your Customer Persona's Needs

 Your social needs are:

She needs to be able to show their supporters the work they are doing is valuable

Your physical needs are:

Your emotional needs are:

Shirley needs to be able to show her team that the work they are doing is making a difference.

Your communication needs are:

Shirley needs to be able to provide impact reports for their grant funders.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Nostalgic Natasha and Tammy Tourist.

  • Age:

     35
  • Job title:

  • Family status:

About your persona:

I did this one in my sketchbook.

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Trucking Services.

  • Age:

     25
  • Job title:

    Truck driver
  • Family status:

    anyone

About your persona:

I am a owner operator, who recently purchased her own truck. I have a 2007 peterbilt 379 heavy spec. I am looking for long haul runs. I am a dedicated driver and someone who is looking to grow within the company.

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Vanessa.

  • Age:

     24
  • Job title:

    Student
  • Family status:

    single

About your persona:

I am a student at the UofA. I like to study in different places like a cafe. I also like to read manga as a hobby.

Your Customer Persona's Needs

 Your social needs are:

I like to visit new places with friends. We often like to hangout where there’s good food and drinks.

Your physical needs are:

I like comfy but trendy places. I need to feel safe.

Your emotional needs are:

I like to be loyal when I feel safe and trust the place.

Your communication needs are:

I like being heard and appreciated.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John D.

  • Age:

     45
  • Job title:

    library IT CISO
  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

money

Your physical needs are:

safety

Your emotional needs are:

normality

Your communication needs are:

expressiveness

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Kelly birch.

  • Age:

     35
  • Job title:

    Bank teller
  • Family status:

    Single

About your persona:

Is very outgoing but also shy outside of her comfort zone ,works extended hours.

Your Customer Persona's Needs

 Your social needs are:

She is Looking to be able to get intimate with somebody & be open minded.

Your physical needs are:

Staying physically healthy
Nourishing her body

Your emotional needs are:

Wanting to be involved in something and feel valued.

Your communication needs are:

she wishes to be able to interact with new people.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John Doe.

  • Age:

     21
  • Job title:

    Student
  • Family status:

    Single

About your persona:

My name is John Doe and I am 21 years old. When I am not in school, I enjoy skateboarding and fashion. My favourite fashion niche is streetwear and old school skate wear. Fashion is my way of expression. I would like to feel more comfortable with myself, but I find it hard due to pressures of society and I do not want to be viewed as an outsider.

Your Customer Persona's Needs

 Your social needs are:

I need a sense of belonging.

Your physical needs are:

I need to feel comfortable.

Your emotional needs are:

I need to find a community of like minded people who will support me.

Your communication needs are:

I need to have a voice.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Joshua Smith.

  • Age:

     25
  • Job title:

    Community youth worker
  • Family status:

    Single

About your persona:

25 year old Somali youth living in west Toronto. Is a community leader in the Jane and finch community

Your Customer Persona's Needs

 Your social needs are:

– Community safety
– Being able to leave late at night without getting harassed

Your physical needs are:

I want a space for myself to just exist as myself

Your emotional needs are:

Feeling a level of safety and security in the Jane and Finch community

Your communication needs are:

– To be able to control conflict and never let
it escalate to death
– To have a say in how my community operates

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Grace Boakye.

  • Age:

     16
  • Job title:

    Graphic Designer
  • Family status:

    Daughter

About your persona:

I am currently in my final year of high school. I am into club dresses, tight body suits, colourful clothes, and snug fitting clothes.

Your Customer Persona's Needs

 Your social needs are:

– I’m not sure

Your physical needs are:

– Tight fitting clothes
– Good quality clothes
– Clothes that fit tall people

Your emotional needs are:

– To feel good in my clothes
– Self-love/self-express

Your communication needs are:

– Information about the clothes before I purchase them

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lashawna.

  • Age:

     25
  • Job title:

  • Family status:

About your persona:

Black woman into her natural hair and wants clear skin. Suffers from acne spots

Your Customer Persona's Needs

 Your social needs are:

To fit in by looking good

Your physical needs are:

To get rid of the spots

Your emotional needs are:

To boost self esteem

Your communication needs are:

Advice on skin and hair

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Brian.

  • Age:

     19
  • Job title:

    McDonalds
  • Family status:

    Single

About your persona:

Brian works part time at McDonald’s but has a passion for music. He’s been recording music for two years and now feels like it’s time to take it to the next level. He has a lot of reference tracks and doesn’t feel comfortable to release them until they are fully complete. He’s also eager to meet new people and make connections.

Your Customer Persona's Needs

 Your social needs are:

Brian wants to meet new people

Your physical needs are:

He wants to be in a studio environment

Your emotional needs are:

He wants to drop his music, so he feels as if he needs professional engineers.

Your communication needs are:

Brian is willing to take constructive criticism in order to further develop his artistry abilities.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Independent Artists.

  • Age:

     21
  • Job title:

    Sales Associate
  • Family status:

    Daughter

About your persona:

Independent Artist with a love and passion for singing and rapping. Not very social but expresses herself though music. Not good at graphics and doesn’t understand how to brand herself and create an audience with her skills. shy and antisocial but really wants to pursue a career in music.

Your Customer Persona's Needs

 Your social needs are:

Awareness
Clarity
Branding
Networking
support from peers
ability to connect with their audience

Your physical needs are:

Videography
editing
graphics
collaborations
bookings

Your emotional needs are:

empathy
understanding
community
support
reassurance
kindness

Your communication needs are:

wisdom
over standing
knowledge
honesty
comprehension
inner standing

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is colton.

  • Age:

     20
  • Job title:

    landscaping and tree removal
  • Family status:

    in a relationship

About your persona:

im a sole proprietorship running my own business.

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Allie Oop.

  • Age:

     26
  • Job title:

    Marketing assistant
  • Family status:

    Single

About your persona:

I’m Allie, I go by they/them pronouns. I have a lot of friends, hobbies and interests. I had an eating disorder growing up as a teen and now I feel like it’s reemerging. I don’t know how to deal and who to talk to about it.

Your Customer Persona's Needs

 Your social needs are:

Feel included and part of society

Your physical needs are:

Wants to feel healthy and strong

Your emotional needs are:

I want to feel loved

Your communication needs are:

Need to be heard and respected

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Zahra.

  • Age:

     27
  • Job title:

    Nurse
  • Family status:

    Single

About your persona:

Zahra is a nurse who lives in Iran. Her sister moved to Canada 4 years ago, and she would like to join her. She is fluent in English.

Your Customer Persona's Needs

 Your social needs are:

Someone she can trust and rely on.

Your physical needs are:

She needs to be able to obtain her goal of moving to Canada.

Your emotional needs are:

Stress-free process

Your communication needs are:

She needs to understand the process and risk involved. She also needs to feel comfortable checking in, and like she has great customer service.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Terrence J Crawford.

  • Age:

     29
  • Job title:

    CEO
  • Family status:

    Married

About your persona:

I’m 29 years old I worked in many different Industries and I’m trying to prosper the world.

Your Customer Persona's Needs

 Your social needs are:

I understand to forgive them for they know not what they do

Your physical needs are:

To be living as alkaline as possible

Your emotional needs are:

To understand that we all go through our own Journeys

Your communication needs are:

To communicate better with others

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lucy.

  • Age:

     25
  • Job title:

    Dog groomer
  • Family status:

    Unmarried, no kids

About your persona:

I like a simple routine with just a cleanser, moisturizer and spf. I don’t like spending more than 20$ on each product. My skin is a little dry, but still breaks out sometimes. I’m stressed a lot but I make an effort to take care of my mental and physical health by eating healthy, working out, and treating myself small luxuries like skincare. I like a simple and natural makeup look. Product quality is more important to me than environmentally friendly, but I would really like to reduce waste where I can.

Your Customer Persona's Needs

 Your social needs are:

I like to feel like I’m included in the brand, not like they are too luxury for me. Many of the high end stores are too expensive and feel like they are for people with a different lifestyle. I like unique, indie brands because they are for people like me and they consider the customer needs.

Your physical needs are:

I don’t like to spend a lot of time and money on shipping from different places, I prefer to buy everything at once and stay stocked up. I don’t find everything I need from the drugstore so I do have to shop online sometimes. Once I find the perfect product I will buy it again and again.

Your emotional needs are:

I like products that are cruelty free and I can feel good about buying.

Your communication needs are:

I don’t like advertising that seems too “fussy” or focuses too much on a new “wonder ingredient”. I prefer tried and true ingredient lists. I like communications to be simple and clear.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Tristan.

  • Age:

     27
  • Job title:

    Tire Installer
  • Family status:

    Father of 1

About your persona:

Hi I’m Tristan, I’m a father of one. I recently ran into some legal fees I have to take care of so my finances aren’t exactly where I wish they were to be able to record music. I have to find somewhere that’s affordable so I’m not set back.

Your Customer Persona's Needs

 Your social needs are:

-to get out there as an artist

Your physical needs are:

-to be able to physically record my music

Your emotional needs are:

-to feel like my music is relevant

Your communication needs are:

-to have people express their interest in my music

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Dog-fan Dorothy.

  • Age:

     60
  • Job title:

    Retired
  • Family status:

    Married with adult children and grandchildren

About your persona:

I am retired and living with my partner. I have a comfortable income and own my own house. My partner and I have 2 adult children, both on with budding careers and families of their own, including a few grandchildren. My 2 small dogs are the apple of my eye and bring me so much joy, comfort and love. I love to see my grandchildren and the pups play together – I think it is so enriching for children to have dogs in their lives. Their parents are hoping to get a puppy of their own soon.

Your Customer Persona's Needs

 Your social needs are:

Have a cute, well-groomed dog that reflects how much care and attention I give my pets.

Your physical needs are:

I need help with keeping my dogs’ nails short and filed, their coats clean, smelling fresh and a practical length.

Your emotional needs are:

I need to be able to trust my groomer with my dogs.

I need to know that they will be well taken care of and loved while they are being groomed.

Your communication needs are:

I need to know the basics of when, where and how long grooming would take place.

I need to know what skills and experience the groomer brings to their business.

I need to be able to communicate my haircut preferences and know that the groomer understands what I want done.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Bella-Flora.

  • Age:

     30
  • Job title:

    Yoga Teacher & Reiki Healer
  • Family status:

    In a relationship. Has 1 dog. Planning to have kids.

About your persona:

Bella-Flora is professional healer or thinking of starting a spiritual business. She is taking a break from a 9-5 and hopes to never return. However, she may return to a non-corporate job. The pandemic has caused her to seek deeper inner transformation. She already had a spiritual practice before this. But now, she wants to make spiritual wellness her life and provide it to others.

Bella-Flora is experienced in at least one spiritual healing modality. Familiar with many spiritual concepts, but may view (some of) them from a colonized lens. Always open to learning more about a topic. Enjoys Yoga very much or is a self-proclaimed Yoga practitioner. Likely has an altar, but doesn’t mind if she doesn’t. Has communicated with beings in the spiritual realm and may claim to have psychic powers. High intuition. What are her needs?

Your Customer Persona's Needs

 Your social needs are:

Creating a spiritually-minded family of her own.
Connecting with animals.
Spending time with her mate.
Fresh, clean air.
Life out of the city.
More nature.
Clean space.
Safe neighbourhood.
Conscious long-term friendships.

Your physical needs are:

Hugs, kisses, being held from her partner.
Exercise. Mostly Yoga, but enjoys cardio and pilates sometimes.
May be into contortion and recognizes the deep healing aspect of contortion (conscious contortion).
Energy healing to move past/shed trauma.

Your emotional needs are:

Safe relationships.
Compassion.
Understanding from close friends and especially partner.
Enjoys the emotional comfort pets give.
Increasing level of self-responsibility
Increasing self-respect
Continuously learning to be true to herself.

Your communication needs are:

Honesty from herself and the people in her life.
Expresses boundaries. Must remember it’s okay to slip up, but crucial to keep communicating them.
Connecting with spirit guides and the wisdom of her own soul (who is the past, present, and future/all-knowing).

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Maitreyee Takbahate.

  • Age:

     15
  • Job title:

    Student
  • Family status:

    Family of 5: has 2 younger siblings.

About your persona:

I’ve been trying to get involved in experiential learning opportunities for the past 2 years, but I barely find anything long-term, and something that interests my desires. I want to get a part-time job and work 15 hours a week, max, while perhaps doing volunteering at 1 or 2 places on the side, but very light work! However, before I do this, I would like to learn some skills (both common and rare) that may be required for the work I want to do. I want to know how to professionally communicate with others over emails, I want to know how to submit a good-quality resume, I want to be able to stand out, and also learn how to easily communicate and socialize, so I don’t feel left out. I wouldn’t mind doing occasional certificates here and there on topics such as leadership, or workplace certificates, such as CPR training. It would also be a great help to get 1-on-1 counselling from an industry expert just before I start all of this, so they can debrief me on all that I should expect and prepare for in the world of work, and where to get started.

Your Customer Persona's Needs

 Your social needs are:

I need to feel welcomed when I start new opportunities, and I need to connect with youth like myself to guide me and make me feel like I’m doing the right thing. I just really need a helping hand from someone I can relate to.

Your physical needs are:

I need something that does not require me to rely on someone else to get me to where I want to go, and I also need to connect with the online space in a convenient, quick and easy manner.

Your emotional needs are:

I should feel a since of excitement when doing the work, I should easily see my progression and experience growing, while establishing professional relationships in the workplace.

Your communication needs are:

I need clear cut communication all throughout, constant updates, and info on what I’m expected to do and what is upcoming.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ambitious Amy.

  • Age:

     27
  • Job title:

    Waitress
  • Family status:

    Single

About your persona:

I am a single 27 year old female who works as a waitress in the restaurant industry. in my spare Time I like to garden and be outside. I have a cat and many plants. I struggle with mental illness but i know I am not alone. I spend a lot of time at home or in nature. I am a vegetarian.

Your Customer Persona's Needs

 Your social needs are:

More stress free shopping
inclusiveness
vegan/ vegetarian options

Your physical needs are:

Comfort
security

Your emotional needs are:

Trust
to feel helpful/ hopeful
peace and tranquility

Your communication needs are:

simple communication
limited interactions
quite spaces

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is brittney.

  • Age:

     24
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rick Sanchez.

  • Age:

     53
  • Job title:

    Owns a supercentre franchise
  • Family status:

    wife and 3 kids two boys and a girl

About your persona:

My name is rick sanchez i started as a cashier at walmart when i was 14 and quickly built my way up the ladder with hardwork and dedication i now own a walmart super centre and plan to pass it down to my kids when i retire. I am a family man and i believe in taking care of my family and providing for my mistress. Ten years ago my store was very busy, with the rise of online shopping we still managed draw in a heavy crowd most days, with the onset and rise of covid we have had less customers and we have to turn a lot of customers away due to lack of masks and proper PPE equipment

Your Customer Persona's Needs

 Your social needs are:

i have a need to eliminate my carbon footprint/environmental waste by using masks that degrade thereby eliminating my contribution to everyday mask waste.

Your physical needs are:

i need to be able to access physical places such as the bank the grocery store etc and it is very inconvenient to be turned away because i forgot my mask i usually have to go to the nearest corner store where 1 disposable mask costs between 2$ and 5$.

Your emotional needs are:

it is incredibly stressful to be turned away from errands on a busy day due to not having mask s and stores providing masks would be incredibly helpful. i also find myself sad at the way the world is heading i have an emotional need to eliminate my waste contribution and to be socially accepted by doing what i can to keep covid 19 at bay.

Your communication needs are:

as a customer i would like to be able to contact and ask questions of the products/brands i wear. i would like to know how and why this product is biodegradable contact you if my mask cam out damaged.

IDEA: have a section on the machine or contact info/code entry for free mask that way a code can be provided if there are any issues.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Tanya.

  • Age:

     37
  • Job title:

    Business Owner
  • Family status:

    Married with 2 young children

About your persona:

I am a married mom of 2 young children who is always busy operating an online business. My husband works in the office and I am always with the kids looking after them and working on my computer or on my phone.

Your Customer Persona's Needs

 Your social needs are:

I need to spend a lot of time working online to maintain and grow my brand.

Your physical needs are:

I need to make sure that both myself and my family eats quality food that meets their dietary needs. I also need to prioritize time for resting

Your emotional needs are:

I need to spend quality time with my family.

Your communication needs are:

I need information about anything we consume to ensure its quality food that satisfies my family’s needs.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jaclyn.

  • Age:

     43
  • Job title:

    A machine operator
  • Family status:

    Mother of three

About your persona:

I need something to help cleanse my hair.
I have damaged hair after the surgery
I need something cost efficient.

Your Customer Persona's Needs

 Your social needs are:

I need something that will work for my hair and I will not be allergic to.

Your physical needs are:

I want it all natural.

Your emotional needs are:

I love natural products

Your communication needs are:

I need someone who’s accessible

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Figuring It Out Amanda.

  • Age:

     27
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ambitious Annie.

  • Age:

     24
  • Job title:

    Entry-level Desk or Remote job, has already started thinking and/or working on business ideas and has passions that could be profitable
  • Family status:

    Single, Dating, or Married (no kids)

About your persona:

Already started thinking and/or working on business ideas and has passions that could be profitable. Feeling overwhelmed with where to start or what to do next but has lots of passion & ambition. Really wants to makes this work, really wants to do something I’m passionate about and that will provide financially for myself

Your Customer Persona's Needs

 Your social needs are:

– I feel like there’s no one out there that really gets me. I don’t want to just pay bills & die. I want live life to the fullest and I’m so tired of people saying I can’t do things or feeling incapable
– Tired of people trying to hold me to this standard that I can’t reach or having expectations that only a healthy person fulfil

Your physical needs are:

– Looking for work I’m passionate about that will also provide financially
– Want to build my own business and turn my hobbies into profit

Your emotional needs are:

– In need of guidance, emotional support, advice, & resources to deal with all the mental, spiritual, & emotional challenges that come from being chronically ill
– I want a place where I feel like I belong. Tired of feeling like I’m alone

Your communication needs are:

– Wondering if there’s other people dealing with illness who’re able to run successful businesses
– Searching for a place I can talk with other femalepreneurs who deal with chronic illness and share strategies

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Frank.

  • Age:

     27
  • Job title:

    Chemist
  • Family status:

    Married

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Tommy the Tank Engine.

  • Age:

     26
  • Job title:

    Construction/Tradesman
  • Family status:

    Single

About your persona:

I am Tommy the Tank Engine. I am a lean, mean, protein drinking machine. My main hobbies include listening to music, hanging out with my friends, working out, and playing my favourite sports. I also enjoy going to the beach during the summer months. I strive to stay fit and like to surround myself with people who can motivate me in the gym.

Your Customer Persona's Needs

 Your social needs are:

-Going out with Friends
-Being attractive to potential partners
-Meeting new people

Your physical needs are:

-Maintaining physical health
-Gaining size, speed, or strength
-Relationships with new partners

Your emotional needs are:

-Relationships with family, aging parents
-Growing and deepening romantic relationships, connections
-Staying close with friends, or teammates

Your communication needs are:

-Needs to be reassured of their goals
-Praised on work ethic
-Followed/Cared about to some degree on social media

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Maria.

  • Age:

     28
  • Job title:

    Hairdresser
  • Family status:

    single

About your persona:

I am Maria, I live in Quebec and working as a hairdresser. I like photography and sharing my pictures on social media. I do it as one of my hobbies. I like to travel and visit different places. I love jewelries. I always try to harmonize my clothes and jewelry with each other. Mostly I try to buy unique and tiny jewelries. I think jewelry is very important for girls. I can not feel myself ready to go outside of home without wearing my jewelries…

Your Customer Persona's Needs

 Your social needs are:

I like to have unique jewelries that no body have them.

Your physical needs are:

I am trying to have a good clothing and look nice. So on that way I feel more comfortable. I need nice jewelries, unique and nice..

Your emotional needs are:

I always want to harmonize my jewelries with my clothes. If I do not wear nice clothes with matching jewelries, I can not go outside of home.

Your communication needs are:

I need to be with friends and like to be different with them by my jewelries and clothing.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is hw.

  • Age:

     34
  • Job title:

    hw
  • Family status:

    hw

About your persona:

hw

Your Customer Persona's Needs

 Your social needs are:

hw

Your physical needs are:

hw

Your emotional needs are:

hw

Your communication needs are:

hw

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Annie Dogood.

  • Age:

     28
  • Job title:

    Policy Analysr
  • Family status:

    Single

About your persona:

A queer ally that works in the government by day and heads out to the trendy hipster bars and open mic nights in the city. She wants to present herself as an ally to the queer community. She regularly attends queer social events and support local creators. Her work is tedious but she has a creative spirit.

Your Customer Persona's Needs

 Your social needs are:

To connect with creative people in part to break-up the doldrums of government work

Your physical needs are:

To decorate her person and office with uplifting messages that help signal to others that she is an ally

Your emotional needs are:

To feel connected to her community

Your communication needs are:

To express that they are a safe person for the queer community

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Anistasia.

  • Age:

     27
  • Job title:

    Full time art curator
  • Family status:

    Single

About your persona:

I enjoy art in every form and I want to express my creativity through every aspect of my outward self. I find that a simple ensemble with bold and unique accessories is exactly how I can best express this. My accessories are always a conversation starter and I never shy away from a conversation!

Your Customer Persona's Needs

 Your social needs are:

I need to be seen as an artistic and creative person to my clients in order to establish a rapport

Your physical needs are:

I need to look the part at all times when I step out, dressed for a day of creative exploration

Your emotional needs are:

I am a very busy and fast paced individual, I need to be able to convey my creative state of mind without having to say a word

Your communication needs are:

I want people to see my accessories and know, without a doubt, that I work in a creative field. This allows people to start conversations with me about my accessories and then my work.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sarah.

  • Age:

     25
  • Job title:

    student
  • Family status:

    single

About your persona:

Your Customer Persona's Needs

 Your social needs are:

to be always the first to try new things, to hop on new trends and to be socially accepted by her friends

Your physical needs are:

to be fit , to eat healthy foos, take care of her self

Your emotional needs are:

needs attention, to be loved and cared by others

Your communication needs are:

to be always in touch with her friends

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Isabella.

  • Age:

     31
  • Job title:

    Family Doctor
  • Family status:

    Married with children

About your persona:

I am a well known physician and I am very content with my life. I have worked hard to get to the place I am in now. I love my family and my job.

Your Customer Persona's Needs

 Your social needs are:

to connect with others

Your physical needs are:

to be healthy

Your emotional needs are:

to be stress free

Your communication needs are:

to inspire others

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Anna.

  • Age:

     45
  • Job title:

    grocery store
  • Family status:

    mother v gsa

About your persona:

she is a middles age mother of seven works full time and barley goes out but when she does she wants to look and feel beautiful

Your Customer Persona's Needs

 Your social needs are:

to go out to eat and party when its avail be and needs to feel and look beautiful

Your physical needs are:

to feel beautiful just with the lashes doesn’t need to add more than the lashes giving a natural nut still beautiful look

Your emotional needs are:

needs to fit her moods natural lashes at work more dramatic when going out

Your communication needs are:

want her to be able to commutate and let me know what she enjoys vs what she doesn’t enjoy

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Aisha.

  • Age:

     21
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Amrit.

  • Age:

     28
  • Job title:

    Social Worker
  • Family status:

    Engaged

About your persona:

Amrit is a busy and hard working individual. She is already stressed about her upcoming wedding, due to the many blockades COVID has given. Amrit is looking to decrease the time the Henna Artist is working with individuals to reduce the cost of the artist. She likes small details and is particular about little things the guest enjoyed, rather than an extravagant “tacky” event

Your Customer Persona's Needs

 Your social needs are:

needs reassurance

Your physical needs are:

small, intimate details in the products she purchases

Your emotional needs are:

sensitive and anxious, needs patience and empathy when working with her

Your communication needs are:

Quick communication as lots of moving pieces are present in her life

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Salma.

  • Age:

     27
  • Job title:

    Artist
  • Family status:

    Single

About your persona:

Young, Conscious and thrifty.

Your Customer Persona's Needs

 Your social needs are:

Wants to support local

Your physical needs are:

Wants to buy in bulk so less outside time trips.

Your emotional needs are:

Wants to be accepted

Your communication needs are:

Wants ease.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Cynthia Jones.

  • Age:

     27
  • Job title:

    Retail Manager
  • Family status:

    engaged no children

About your persona:

I’m a Retail Manager at H&M clothing store. A very high stress and high pased customer service based job. I work long hours and often stay longer to make sure all my work is done. I suffer from ADHD and I barely have time to clean my home, as a result my home in a state of disarray. I’m often late tio work because my home is so cluttered and messy. I thought about hiring a cleaning company but feel ashamed and don’t want to get judged or to be quoted an obscene amount. I have used cleaning services in the past and they took advatage of me and shamed me to the point where I didn’t feel comfortable ever calling a cleaning company again.

Your Customer Persona's Needs

 Your social needs are:

I need kind, non-judgemental, psychology aware people that are compassionate,

Your physical needs are:

To clean and organize my home

Your emotional needs are:

It’s important for me to not feel shamed for my mental health issues and I appreiate a judgement free service

Your communication needs are:

I would like to feel comfortable with the workers in my home and be able to opently discuss my mental health issues and learn how to have structure in my home to help me with ny ADHD.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lord Labelle.

  • Age:

     43
  • Job title:

    Accountant
  • Family status:

    Married

About your persona:

I am an accountant who inherited a residential property but have a full time job and have a hard time managing my property at the same time.

Your Customer Persona's Needs

 Your social needs are:

Property management with little to no communication with me

Your physical needs are:

I need to have income from my property and have it maintained free of or with low risk

Your emotional needs are:

Peace of mind

Your communication needs are:

Only communicate with property management team to collect my money

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is testing.

  • Age:

     5
  • Job title:

    testing
  • Family status:

    testing

About your persona:

testing

Your Customer Persona's Needs

 Your social needs are:

testing

Your physical needs are:

testing

Your emotional needs are:

testing

Your communication needs are:

testing

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Meep.

  • Age:

     28
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Johnny Diceman.

  • Age:

     30
  • Job title:

    IT person
  • Family status:

    Married

About your persona:

Johnny is an IT guy who makes dice for DND on the side. He likes IT but his real passion is making cool dice for tabletop gaming. His friends told him to start a business, which he did, but he’s not sure what else to do?

Your Customer Persona's Needs

 Your social needs are:

Feeling accomplished
Enjoying time with friends

Your physical needs are:

Reducing stress

Your emotional needs are:

Feeling less confused

Your communication needs are:

Email
Text

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sumi.

  • Age:

     25
  • Job title:

    Marketing
  • Family status:

    Single

About your persona:

I am a women who is trying to eliminate gluten and dairy products from my environment. I am trying to remove inflaming products that cause health issues. I have found many alternatives and these choices make me feel better mentally and physically. However, It is hard to find them and I sometimes I crave baked goods but do not have alternative options. I like exercising and watching tv shows. My job can be stressful at times so I do like to relax and enjoy treating myself to a good meal and dessert.

Your Customer Persona's Needs

 Your social needs are:

to have options when going out, to eat with people and enjoy social life

Your physical needs are:

To have less inflammation in the body so my body functions well. So I feel fit and energetic.

Your emotional needs are:

To feel like I belong and my health needs to not exclude me from enjoying foods

Your communication needs are:

to not have this health issue be taboo or shamed.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John.

  • Age:

     40
  • Job title:

    Managing Partner
  • Family status:

    Head

About your persona:

Assertive, concise and knowledge about painting. Empathic well establishing the needs vs the wants of the customer.

Your Customer Persona's Needs

 Your social needs are:

be friendly

Your physical needs are:

work harder

Your emotional needs are:

appreciation for services

Your communication needs are:

effective

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Designer Desiigner.

  • Age:

     25
  • Job title:

    Rapper
  • Family status:

    Single/Only Son

About your persona:

Hello, I’m Designer Desiigner. And I like to go to the club, to the studio, and I also like to ball out at designer brands, and jewelry stores.

Your Customer Persona's Needs

 Your social needs are:

My social needs are to be seen as “top dog” or to be looked up as in a fashionable way.

Your physical needs are:

I need something that will stand out for my lavish lifestyle. Something that people will recognize. Or that’s distinct.

Your emotional needs are:

I Need something that will make me happy, Something that I can sell or that will retain or go up in value.

Your communication needs are:

My communication needs are. I need something that I can communicate with, either me or my tech’

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Mediocre Mendi.

  • Age:

     24
  • Job title:

    Unemployed University Graduate Student
  • Family status:

    None

About your persona:

Mendi has just graduated from university with a degree in engineering and is feeling uncertain about the next chapter in her future. Mendi describes herself as an introvert as she spent her university career focused and driven and found little time for socializing. Mendi decided the best thing to do was apply for work in the industry to start working so that she could begin to pay off her student loans as soon as possible, especially since Mendi has no support from her family. Mendi immediately went to job boards like Indeed and LinkedIn to search for opportunities but found it overwhelming. After seven months of constant searching and unsuccessful interviews, Mendi started to feel discouraged, which caused Mendi’s mental well-being to decline. Mendi started to doubt herself and believed employers found her to be mediocre and plain. Mendi tried to contact career development agencies; however, the fees were outside her budget, and the not-for-profit agencies had long wait times. Feeling stuck, lost, and unmotivated, Mendi wonders if she made the right career choice and no longer has a vision of where her future will take her.

Your Customer Persona's Needs

 Your social needs are:

Social: I need support from other people going through or have experienced similar situations to see where the issues are and find a solution. This will also make me feel less lost and alone in the recruitment process.

Your physical needs are:

I need help creating an action plan and defining my journey and future plan.

Your emotional needs are:

I need to engage in self-care and attend to my other wellness needs to maintain positive well–being. I also need professional support to manage the fluctuations of my journey.

Your communication needs are:

I need employers to inform me when I am no longer in consideration and why I was not selected for the position.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Meg.

  • Age:

     37
  • Job title:

    Single stay at gome mom
  • Family status:

    Mom of 5

About your persona:

I love to cook and bake as it helps relax me.

I absolutely love to help others when im in a position to do so

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Andrea.

  • Age:

     34
  • Job title:

    Membership Consultant (MOVATI corporate)
  • Family status:

    Married

About your persona:

A busy, fun loving mom of 3 kids under 6 with a loving, handy husband. I have a passion for Reiki, yoga and overall wellness/health.

Your Customer Persona's Needs

 Your social needs are:

Having and being with friends

Your physical needs are:

Working out

Your emotional needs are:

Venting and communicating needs to my partner

Your communication needs are:

Clear and concise communication which is partly on me as the business owner

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Travis.

  • Age:

     35
  • Job title:

    Canadian Coats Guard
  • Family status:

    Married

About your persona:

I am 35 years old married with 2 kids and i work for the Canadian Coast Guard. Some of my interests are boating , Snowmobiling and sports. I am a very organized person and love the out doors. When i am not at work I like to spend time with my family and friends and work on things at home.

Your Customer Persona's Needs

 Your social needs are:

Needs to have easy access to these products when needed at work for emergency response

Your physical needs are:

Needs to keep organized

Your emotional needs are:

Feels the need to keep organized and get frustrated when not able to find something

Your communication needs are:

?

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Julia Martinez.

  • Age:

     20
  • Job title:

    Interior design student
  • Family status:

    Single

About your persona:

I’m a student of OCAD. I study interior design and I love collecting items that are unique and have a nice aesthetic for my place.

Your Customer Persona's Needs

 Your social needs are:

I want something that will help me express to others my interest

Your physical needs are:

I want something that won’t take up a lot of room

Your emotional needs are:

I want to enjoy the experience of a product

Your communication needs are:

I want to know the story behind the pieces I buy

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rosella Martinez.

  • Age:

     26
  • Job title:

    Architect
  • Family status:

    Single

About your persona:

I’m a city girl that loves fashion. I do like exploring the outdoors but also love a cozy night in. I really enjoy being creative and like to search for unique clothing pieces to express myself with effortless elegance.

Your Customer Persona's Needs

 Your social needs are:

To be admired

Your physical needs are:

To be clothed well

Your emotional needs are:

To be confident and strong

Your communication needs are:

To express myself creatively

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is khhh jkj.

  • Age:

     56
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Artistic Arlene.

  • Age:

     27
  • Job title:

    FT Art Gallery Administrator
  • Family status:

    Lives with her partner and their dog

About your persona:

I graduated from NSCAD with a BFA in Painting around 4 years ago. I work full-time as a gallery administrator at one of Halifax’s university art galleries. I still enjoy painting, but more so as a hobby. Occasionally, I’ll show my work at a gallery or sell some prints. I live in the North End of Halifax with my long-term partner and our dog. I love spending time in my local cafes, both alone and with friends. I don’t drink, so I always look for cafe environments I can visit in the evenings. There are a lot of bars in my neighborhood, but few cafes are open past 3 pm. I am also an avid zine collector and enjoy reading about arts topics like art education, criticism, and theory. I want to be more involved in my city’s art community– despite working in it, I feel stuck in my own bubble and want to branch out by attending arts workshops and meeting new like-minded people.

Your Customer Persona's Needs

 Your social needs are:

to be more involved in the arts scene and be surrounded by like-minded individuals.

Your physical needs are:

to find a space that I can go read a book or catch up with a friend in the evenings that isn’t necessarily a bar environment.

Your emotional needs are:

to enjoy reading zines and other arts books, looking at beautiful art, and learning new skills in workshops.

Your communication needs are:

to get tailored suggestions for new books to read and to know the stories behind the art that I buy

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Fantastic Fred.

  • Age:

     39
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

See business plan

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Joe That You know.

  • Age:

     40
  • Job title:

    Service Provider
  • Family status:

    Separated

About your persona:

I am very busy with my job. I work at industrial kitchen repair. My job requires me to focus, problem solve and use my plumbing, heating and air-condition and certified gas skills to get restaurant equipment back up and running. My work place and the client require this to done in a timely manner.
I am tired by the time I am heading home. I don’t have anyone to talk to at this time.

Your Customer Persona's Needs

 Your social needs are:

I wish to have someone to talk to about my daily experiences, to complain about my work and my personal life. It is not easy for me to deal with the reality of my separation from my partner.

Your physical needs are:

To find a moment to relax.

Your emotional needs are:

I am hurting emotionally but I do not want to talk to a mental health provider, I really just want someone to listen while I complain.

Your communication needs are:

I would like to talk with someone who is compassionate and understanding.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is see business plan.

  • Age:

     50
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

see business plan

Your physical needs are:

see business plan

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Abby.

  • Age:

     34
  • Job title:

    Bank Manager
  • Family status:

    Single

About your persona:

Abby is a Manager at a bank in Toronto. She recently broke up with her boyfriend of 4 years due to her alcohol addiction.
Her relationship with her family is limited due to her alcohol consumption.
Human Resources has spoken to her about her performance at work. Lately she has been arriving at work “out of sorts” and looks “hung over”.

Your Customer Persona's Needs

 Your social needs are:

Repair damaged relationships with family and friends

Your physical needs are:

Enter and maintain sobriety

Your emotional needs are:

Identify triggers of addiction
Identify sources of addiction
work on making amends

Your communication needs are:

creating healthy boundaries with others to maintain a healthy lifestyle

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Franny Finance.

  • Age:

     38
  • Job title:

    Lawyer
  • Family status:

    Single

About your persona:

Hello,

My name is Franny Finance and I operate my own family law practice. I am single and haven’t had too much time to focus on anything else as I was very much so career-driven and made law school and opening a firm my number 1 priority. Now that my firm has started to grow I am very overwhelmed with my bookkeeping. The legal industry has specific rules when it comes to bookkeeping and it’s called Trust Accounting. I need a bookkeeper who understands the industry because if the bookkeeping is not done properly my license to practice law will revoked. There are also applications called Clio and Lean Law that I would need my bookkeeper to be proficient in.

Your Customer Persona's Needs

 Your social needs are:

Communication, responsive, don’t let them like you’re not answering (common problem with CPAs).

Your physical needs are:

Up-to-date financials and organized bookkeeping in terms of physical/tangible needs. This would be a virtual firm with a once-a-month meeting held on zoom.

Your emotional needs are:

Customer needs a safe space to be able to open up and talk about money. They want to feel empowered and the information needs to be presented in a way the customer will understand.

Your communication needs are:

The customer definitely needs to be in the loop whether it’s recordings from Loom and to schedule a 1:1 30-minute consultation at the end of the month.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Owen Paquette.

  • Age:

     18
  • Job title:

    Student
  • Family status:

    Single

About your persona:

Age: 18
Occupation: Professional Boxer and Student
Location: Canada
Team: Team Canada Boxing

Your Customer Persona's Needs

 Your social needs are:

Peer Recognition and Respect:

As a young professional boxer representing Team Canada, Owen values the recognition and respect from his peers and fellow athletes in the boxing community. Using top-quality boxing gear, endorsed by other reputable boxers, can contribute to his reputation and standing within the sport.

Your physical needs are:

Protection and Performance:

One of Owen’s primary physical needs is to have boxing gear that provides both adequate protection and enhances his performance in the ring. As a professional boxer competing at a high level, he requires gear that can withstand intense training sessions and matches while offering maximum protection against impact and injury. Well-padded gloves, protective headgear, and durable mouthguards are essential to ensure his safety during training and competition. Additionally, gear that enhances his mobility, agility, and comfort allows him to perform at his best and make the most of his skills in the boxing ring. Meeting these physical needs helps Owen to focus on his training and matches without being concerned about gear-related issues.

Your emotional needs are:

Confidence and Self-Assurance:

Owen’s emotional need is to feel confident and assured in his abilities as a professional boxer. Having the right boxing gear that he trusts and believes in contributes to his overall confidence in the ring. High-quality gear that enhances his performance and provides reliable protection gives him the reassurance that he is well-prepared to take on any opponent and perform at his best. This emotional need for confidence and self-assurance is crucial for Owen to maintain a positive mindset, face challenges with determination, and exhibit the mental fortitude required in high-stakes competitions. When he feels confident in his gear, it allows him to focus on his skills and strategy, empowering him to achieve success in his boxing career.

Your communication needs are:

Timely Updates on New Gear Releases:

Owen’s communication need is to receive timely updates on new gear releases and product enhancements from his preferred boxing gear provider. As a professional boxer, he values staying up-to-date with the latest advancements in boxing equipment. Being informed about new product offerings, improvements, or limited-edition releases allows him to explore gear options that align with his specific preferences and requirements. Regular communication from the company regarding new gear ensures that Owen doesn’t miss out on potential upgrades or innovations that could positively impact his training and performance. This communication also reinforces his confidence in the brand and its commitment to providing the best boxing gear for professional athletes like himself.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Britta.

  • Age:

     30
  • Job title:

    Lululemon Customer Service Representation
  • Family status:

    Single

About your persona:

High Functioning Anxiety

Your Customer Persona's Needs

 Your social needs are:

Weekends with friends

Your physical needs are:

a good work place as they are staring at the phone and computer all day

Your emotional needs are:

emotional hardship from Karens and kens take a hardship on her, but she needs the job

Your communication needs are:

needs more advocacy at work for superiors to stand up for their workers against unreasonable customers.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Stressed Stacy.

  • Age:

     25
  • Job title:

    N/A
  • Family status:

    Moving out

About your persona:

I spend most times alone and keeps to myself. This is more of a result of not trusting or feeling safe around others.
I want to make changes and meet new people with similar stories or supportive people.
I value caring/understanding people who treat others with respect.

Your Customer Persona's Needs

 Your social needs are:

Meeting people without pressure and having a place to do so.

Your physical needs are:

An environment I feel comfortable in.

Your emotional needs are:

Support if it is hard.

Your communication needs are:

Able to give feedback and confidentiality.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Chic Charlie.

  • Age:

     36
  • Job title:

    Owns a Catering business
  • Family status:

    Married with two kids

About your persona:

I am Chic Charlie, a 36 year old catering business owner. I am married and have two kids in middle school. I live in a home in downtown Toronto. I have a very busy schedule and do not have a lot of extra time. I love fashion, keeping up with trends, and have a great personal style. I take great pride in my home, I love spending time at home with my family or hosting large parties with friends and family. Its important to me to keep my house up to date with the latest trends and having my own unique flare. I would like for someone to provide a fresh perspective and put together a design to help me revamp my home with quality styles that will have me feeling comfortable in my home, impress my guests and stand the test of time.

Your Customer Persona's Needs

 Your social needs are:

Someone who can put together a design around my busy schedule

Your physical needs are:

A beautifully decorated home

Your emotional needs are:

I need someone I can trust to make the right choices for my family home

Your communication needs are:

I need someone who can communicate ideas and be on the same page with

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Reesa.

  • Age:

     32
  • Job title:

    Homemaker
  • Family status:

    Common Law

About your persona:

Hi, I am Reesa a 32 year old homemaker who runs a self help blog in her spare time for extra income.

Your Customer Persona's Needs

 Your social needs are:

The need to be part of something

Your physical needs are:

The need to be doing something productive for my mental wellbeing

Your emotional needs are:

I get satisfaction and self validation through my blog

Your communication needs are:

It helps me communicate to others that I wouldn’t regularly

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Miley.

  • Age:

     30
  • Job title:

    Administrative Assistant
  • Family status:

    Single Mother of Two

About your persona:

Hi; I’m Miley and I just turned 30 years old last week. I have two young children both boys aged 3 & 4 years old. I graduated from my administrative assistant program in May and started working the front desk at Clarity Vision, I have only been working for about two and half months. Now that I am financially stable I want to start saving for my children’s future.

Your Customer Persona's Needs

 Your social needs are:

I enjoy

Your physical needs are:

I sit in an office for 8 hours a day working full-time only to go to my next job which is motherly duties and it’s also a full-time job. Cleaning & cooking literally keeps me off of my feet but to me it feels like one of the many tasks I have to do for my family. I want to enjoy the outdoors in the evenings but there’s not much to do. I want to start improving my outdoor living space now that I got a decent paying job I can afford to do the DIYs & gardening projects with my kids.

Your emotional needs are:

As a single mother being the one to raise your children and give them the best life possible, teach them everything including the bonding experience as we grow our first garden together.

Your communication needs are:

My friends from high-school and I have grown apart. I didn’t stay in contact with anybody from college and my cousins are living their best lives and there’s no reason to bother any of them. I should post more in the gardening group I am in on Facebook. I enjoy reading all of the feedback I get when I post in there.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Mike Appelt.

  • Age:

     41
  • Job title:

    Labour
  • Family status:

    Single

About your persona:

Just the average working person trying to stay afloat occasionally eat out when working late

Your Customer Persona's Needs

 Your social needs are:

Just to go out and have great food

Your physical needs are:

Quick service

Your emotional needs are:

Just hungry

Your communication needs are:

Easy to read menu

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Eclectic Erica.

  • Age:

     27
  • Job title:

    Student/ Young professional
  • Family status:

    Single, no children

About your persona:

I love browsing local stores and buying books, socializing with friends and acquaintances with similar interests, and keeping control of my finances. I work plus go to school and spend my free time perusing local businesses when I can.

Your Customer Persona's Needs

 Your social needs are:

I want a sense of community involvement and engagement with others who share my interests or those who might have suggestions for me.

Your physical needs are:

I need a variety of both new and used books in a range of prices to fit my varied interests and budget.

I need an aesthetically appealing well organized environment in a central location for convenience

Your emotional needs are:

I need to feel respected and be treated with kindness by staff and patrons.

Your communication needs are:

I need clear obvious signage so that I can shop independently and easily find what I am searching for.

I want advertising for events and such physically and on social media so that I can remember when events are taking place.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Curl Conscious Connie.

  • Age:

     30
  • Job title:

    Corporate Finance
  • Family status:

    Single

About your persona:

I am an outgoing, ambitious, caring, fashionable, well-loved individual who holds a lot of self-worth/value/beauty to the state and length of my hair.
I live further from where I grew up and I often travel more than 40 minutes to get to my stylist.
I’ve entered workspaces where I feel extremely conscious about the hairstyles that I wear, and I have also had a hard time finding a salon that tends to my personal hair needs.
I have a hard time trusting people and products with my hair type.
Being in spaces with like-minded individuals makes me feel loved, heard and understood.

Your Customer Persona's Needs

 Your social needs are:

I need empowerment, affirmation, solidarity, community, and understanding, to feel heard.

Your physical needs are:

clean/sanitary space, scalp and hair, comfort, professionalism

Your emotional needs are:

Safe, care, relationship/community/personable, escape, no judgment

Your communication needs are:

educate me on what’s happening with my hair and why, new and innovative ideas, product understanding, and offer ideas that I could be missing.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Kevin.

  • Age:

     21
  • Job title:

    Middlecass
  • Family status:

    Single

About your persona:

I think the persona for my business is Anyone who is interested in cartoons and digital art in general.

The name of my persona is Kevin. Kevin is 18 to 60 years old. He is a middleclass person who likes arts and comics.

Your Customer Persona's Needs

 Your social needs are:

he believes that people should be inspired to overcome any certain challenges.

Your physical needs are:

He needs the products to be easily accessible online and be delivered to his house and on time.

Your emotional needs are:

Kevin wants the art to make him feel good, inspired and happy. He can also ask for customization of the art.

Your communication needs are:

Kevin should be able to easily put his order online and get customer support whenever he needs it.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is testing.

  • Age:

     25
  • Job title:

    Testing
  • Family status:

    testing

About your persona:

testing

Your Customer Persona's Needs

 Your social needs are:

testing

Your physical needs are:

testing

Your emotional needs are:

testing

Your communication needs are:

testing

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is jack.

  • Age:

     21
  • Job title:

    psychology student
  • Family status:

    single

About your persona:

I live in student housing with my room mates, and like to go out with them socially on weekends. I am single and struggling to find girls. I somewhat struggle with confidence and am trying to find my identity and figure out what sort of person I want to be.

Your Customer Persona's Needs

 Your social needs are:

To be perceived as confident outgoing and likeable.

Your physical needs are:

to be able to afford my lifestyle and school.

Your emotional needs are:

To adapt to the increased responsibility and social pressure of young adulthood.

Your communication needs are:

to learn to communicate in a more confident manner about my desires and needs in a clear and assertive manner.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Wealth Creation Trader.

  • Age:

     50
  • Job title:

    Retired/Multiple Job Worker/Injured Worker/Heir
  • Family status:

    Married/Single/Divorced/Widowed

About your persona:

I’m tired & overwhelmed. I’ve worked hard in my life. I have some money, but I want to grow it and not lose it, because I have been burned before by dishonest people. I want to have enough money to live comfortably and share with my family. I want to protect the money I’ve worked so hard to have. I want to know what I’m doing and I want someone with experience to help, train, fund and support me.

Your Customer Persona's Needs

 Your social needs are:

I need to provide my family with financial security.
I want to be financially secure to attract a good, healthy spouse.
I want to have financial security and have exposure to people in certain societal circles who build and uplift the community and I want them to respect me.

Your physical needs are:

I want to have financial resources to live a comfortable life.
I want to have resources to free up my time to serve my community.

Your emotional needs are:

I want to have enough resources so that I can have a life and stop stressing about money.
I want financial security so that I can feel safe.

Your communication needs are:

I want to have financial freedom so that I can gain exposure to healthy communities and gain communicative exposure through strategic networking to people who also want to use resources to uplift the community.
I want to communicate to my community that I care by sharing the various resources of time, knowledge, experience and money that I have.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sarah Thompson.

  • Age:

     32
  • Job title:

    Marketing Coordinator at a Cultural Non-Profit Organization.
  • Family status:

    Married with two children.

About your persona:

Sarah is a vibrant and culturally engaged individual who works in marketing for a non-profit dedicated to promoting cultural diversity. She is passionate about her Métis heritage and strives to instill a sense of cultural appreciation in her family. Sarah is fashion-forward, always seeking unique and meaningful pieces that align with her identity and values. She values quality time with her family, exploring cultural events, and expressing her creativity through fashion.

Your Customer Persona's Needs

 Your social needs are:

• Social Need:
Connection to Métis Culture: Sarah seeks fashion that allows her to authentically connect with her Métis heritage, expressing her cultural identity through her clothing choices.

Your physical needs are:

• Physical Need:
Stylish and Meaningful Wardrobe: Sarah requires a wardrobe that is not only stylish but also holds cultural significance, meeting her physical need for both fashion and cultural expression.

Your emotional needs are:

• Emotional Need:
Joyful Fashion Experience: Sarah desires a positive and joyful emotional experience when selecting and wearing her clothes, finding joy in expressing her unique style and cultural pride.

Your communication needs are:

• Communication Need:
Clear Cultural Communication: Sarah looks for clear and meaningful communication from brands, especially regarding the cultural inspiration behind each piece. She values brands that effectively convey the stories woven into their designs.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Anxious Anne-Sophie.

  • Age:

     17
  • Job title:

    Cegep student and grocery store cashier
  • Family status:

    Lives with her parents while studying

About your persona:

Speaking in English is embarrassing. I don’t like feeling like everyone is watching me. I don’t think I can even pass this class because it’s hard enough to speak in French, much less in English. When I look at my homework and assignments in English class, I feel overwhelmed – but nothing is worse than doing a presentation.

Your Customer Persona's Needs

 Your social needs are:

I need to feel socially safe.

Your physical needs are:

I want to do well in my oral exams.

Your emotional needs are:

I need to get out of my head and feel less shy about practicing English.

Your communication needs are:

I want to know how to express myself in English.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Healthy Gabriella.

  • Age:

     22
  • Job title:

    Chef
  • Family status:

    Wife

About your persona:

Gabriella Elson is a very hard working woman that enjoys taking care of her husband and her home. she cares about feeding her husband good food and to make sure he maintains good health. Gabriella has also made us aware that she is trying to conceive but has a condition called PCOS and would like to try herbal suppliments to manage her symptoms and to boost her chances of pregnancy.

Your Customer Persona's Needs

 Your social needs are:

i want to have an athletic build but i also want to eat some good food.

Your physical needs are:

help me manage my symptoms with herbal medicines along with eating great food .

Your emotional needs are:

I want to be happy with myself and start my journey towards pregnancy.

Your communication needs are:

I want to know the back story of this , how did you come up with this idea and i would like to know more about the herbs you use.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Alex Turner.

  • Age:

     16
  • Job title:

    High school student
  • Family status:

    Lives with both parents and one younger sibling

About your persona:

Alex Turner is a sixteen-year-old high school student who has an intense interest in technology and coding. A Alex is a computer enthusiast who is quite active in online coding forums and groups, contributing to conversations and team projects. Alex appreciates networking and mentorship opportunities to investigate potential career routes in the tech business. He comes from a supportive family. Alex looks for an ed-tech platform that delivers real-world experiences through internships and creates a supportive learning environment in addition to offering high-quality courses. This is because he wants to strike a balance between academic achievement and a sense of community.

Your Customer Persona's Needs

 Your social needs are:

Networking Opportunities: Alex desires to connect with like-minded individuals, seeking a sense of community within the coding and tech space.
Mentorship: A social need for guidance and mentorship from industry professionals and experienced peers to navigate the complexities of coding and technology.

Your physical needs are:

Ergonomic Learning Environment: Alex requires a physical learning space with comfortable furniture, proper lighting, and an ergonomic setup for extended coding sessions.
Access to Technological Resources: Ensuring access to up-to-date devices, software, and a reliable internet connection to facilitate seamless learning experiences

Your emotional needs are:

Recognition and Validation: Alex has an emotional need for recognition and validation of coding skills. Acknowledgment through certificates, badges, or public acknowledgment contributes to a sense of achievement.
Stress Relief and Emotional Well-being: Considering the demanding nature of coding, features that address stress relief, such as mindfulness exercises or positive affirmations, contribute to emotional well-being.

Your communication needs are:

Real-time Support: Alex has a communication need for immediate support during coding challenges. Features like live chat support and virtual office hours cater to the need for real-time assistance.
Collaborative Interaction: A desire for collaborative learning and real-time interaction with peers and mentors. Features like discussion forums and collaborative coding sessions fulfill the communication needs for interaction and knowledge exchange.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Cora and Sage.

  • Age:

     20
  • Job title:

    No job
  • Family status:

    Unknown

About your persona:

We are 2 fun loving, adventurous girls that are just trying to find our way through life. By travelling and never keeping still, we make amazing memories along the way. We may get into trouble from time to time but that never seems to stop us.

Your Customer Persona's Needs

 Your social needs are:

We want everyone to notice our style

Your physical needs are:

We need a change of pace every once in a while, so we keep physically going from place to place.

Your emotional needs are:

We emotionally need to connect with our audience

Your communication needs are:

We want others to suggest where we go next!

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Angry Anthony.

  • Age:

     33
  • Job title:

    Owner of Construction Company
  • Family status:

    Married

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Less stress

Your physical needs are:

To reduce workload for finances

Your emotional needs are:

Connection

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Kris.

  • Age:

     45
  • Job title:

    Call centre agent
  • Family status:

    Mother

About your persona:

Hard working and talks to many people throughout their day. Is wanting to move up in the business and knows having a second language would improve their job description. Even for the job they have now, kris could communicate with more people over the phone.

Your Customer Persona's Needs

 Your social needs are:

Connect with more people and make them comfortable with difficult processes over the phone

Your physical needs are:

Learn in their free time and learn it simple

Your emotional needs are:

They could learn Spanish one step at a time with grammar and vocabulary as goals

Your communication needs are:

They can talk about the industry, have empathy with patience and direct the conversation in a productive manner

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Emily.

  • Age:

     20
  • Job title:

    Student
  • Family status:

    Single

About your persona:

student, single, moved to a new city for university. living on their own for the first time.

Your Customer Persona's Needs

 Your social needs are:

support.

Your physical needs are:

decrease anxiety

Your emotional needs are:

validation and advice

Your communication needs are:

expressiveness of her ideas

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jona.

  • Age:

     19
  • Job title:

    Student
  • Family status:

    3 siblings and 2 parents

About your persona:

Jona is a 2-year at the top business school in Canada, UBC, he is in multiple clubs and is about to apply to work at a bank. Jona wants to specialize in finance and he goes to a lot of networking events. Jona doesn’t come from much, works for everything he has and values quality and price. Jona also likes to go on dates from time to time.

Your Customer Persona's Needs

 Your social needs are:

He wants to fit in with his classmates and peers. He is also about to enter a co-op program and is about to attend an interview.

Your physical needs are:

Needs something comfortable yet appropriate for the workplace and warm during those winter months

Your emotional needs are:

He wants to look in the mirror and be proud of what he sees and needs clothing that he feels motivated in

Your communication needs are:

He wants to express that he is serious and successful and hardworking through his clothing and aesthetic.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jamie.

  • Age:

     31
  • Job title:

    Engineer
  • Family status:

    Single male,

About your persona:

Hi,
I’m Jamie, I work out of the city for a few weeks at a time and don’t have a lot of time for socializing and dating. I am a regular consumer of online data but I have worries about my customer data being sold, I have a difficult time staying current and finding relevant content and dont have the time to follow the social media posts that are trending to find new and interesting content.

Your Customer Persona's Needs

 Your social needs are:

Needs to connect and feel a sense of companionship.

Your physical needs are:

Access the platform by mobile device or computer

Your emotional needs are:

To feel that they are participating privately and that they are in a safe and stigma free environment.

Your communication needs are:

To be able to interact with creators and other consumers safely and anonymously in an environment that is positive and judgement-free

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Thomas.

  • Age:

     44
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Small Business Owner Laceyy.

  • Age:

     26
  • Job title:

    Business Owner
  • Family status:

    Married, no children

About your persona:

Lacey is the owner of an up and coming small business. She knows the importance of strong branding and marketing, but she’s very busy and on a budget. Lacey is looking for a graphic design studio that can provide reasonably priced services such as brand identity, social media graphics, a web design and a business card design to help her establish a strong and cohesive brand. Lacey will return to the studio for ongoing needs such as marketing campaigns and package design. Lacey values creativity, collaboration, reliability and having a brand that stands out from her competitors.

Your Customer Persona's Needs

 Your social needs are:

-Standing out from competitors
-Collaboration with other businesses

Your physical needs are:

-Reasonably priced services
-Flexible schedule

Your emotional needs are:

-Feeling understood
-Feeling involved in the process
-Trust

Your communication needs are:

-Open communication
-Transparency

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ammar.

  • Age:

     20
  • Job title:

    Student
  • Family status:

    Living Alone

About your persona:

I’m a refugee from Yemen who’s recently moved to Toronto. I’m currently in adult school to get my equivalence so I can go to college, but I’m very unsure of what I want to do for a career. It is also difficult to make friends in this country as I have a noticeable accent, and most people already have long-time friend groups. I also don’t have the money to go out very often, and I’m struggling to find things to do for fun.

Your Customer Persona's Needs

 Your social needs are:

to make friends and build a community

Your physical needs are:

assistance with transport, food, etc. basically anything that costs money

Your emotional needs are:

to feel comfortable and not feel threatened by his status as a refugee. to feel at home and not like a “foreigner”

Your communication needs are:

communication that is easy and quick to understand, or in a language he is more comfortable with

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Want to pass sam.

  • Age:

     18
  • Job title:

    Student
  • Family status:

    Single or in a relartionship

About your persona:

I am currently a student at a university or college that needs to pass some mathematics class to progress either in my career or academic journey. I do not like math by any means and never want to hear about it after I pass this class. It is hard to find a reliable and knowledgeable person to help me out, my teacher is always busy.

Your Customer Persona's Needs

 Your social needs are:

I need someone I can trust to help me pass math

Your physical needs are:

I need this person to be available

Your emotional needs are:

I want the peace of mind of having passed that class and can finally relax

Your communication needs are:

I need the explanations to be broken down into steps, otherwise I find it overwhelming

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Seoi.

  • Age:

     28
  • Job title:

    Freelancre
  • Family status:

    None

About your persona:

28-year-old professional worker in freelance design. She works remotely and prefers a digital nomad lifestyle. She likes to use free tools as much as possible for her work because otherwise it becomes costly to maintain her work flow.

Your Customer Persona's Needs

 Your social needs are:

being efficient so individual can finish work quickly

Your physical needs are:

need to work with multiple tools on computer

Your emotional needs are:

reduce stress when working

Your communication needs are:

need to communicate fluidly with her client

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Teddy Swim.

  • Age:

     39
  • Job title:

    Music Producer
  • Family status:

    Married

About your persona:

Aspiring musician, married with kids, drives a SUV.

Your Customer Persona's Needs

 Your social needs are:

Trust is huge

Your physical needs are:

Respect my property and keep it in a cleanly manner

Your emotional needs are:

peace of mind that my vehicle will be in good hands

Your communication needs are:

open line of communication for what is being done to the vehicle.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sarah.

  • Age:

     28
  • Job title:

    Marketing Manager
  • Family status:

    Single

About your persona:

Sarah is a 28-year-old marketing manager working at a fast-paced tech startup in a bustling urban area. She recently moved to the city for her job and lives in a modern apartment complex downtown. Sarah is single and leads an active lifestyle, balancing her career with social activities and occasional freelance projects on the side.

Your Customer Persona's Needs

 Your social needs are:

connection, community and belonging

Your physical needs are:

nutrition, rest and relaxation, comfort

Your emotional needs are:

stress relief, happiness and fulfillment, emotional support

Your communication needs are:

connection, clarity and transparency, accessibility

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sticky Hands John.

  • Age:

     20
  • Job title:

    Video Editor
  • Family status:

    Single

About your persona:

I work for a few youtubers who needs my help with video editing since they have a lot on their plates. I am not married I do have a lot free time on my hands when I am not editing video’s. I’m a bit of a foodie so when I game my hands is a bit grubby.

Your Customer Persona's Needs

 Your social needs are:

Cooperative gameplay experiences are awesome to have. I’ve made great online buddies because of it & I made awesome memories…

Your physical needs are:

Doesn’t have one.

Your emotional needs are:

Immersive storytelling in games is peak gaming for me & it’s my pinacol moment…

Your communication needs are:

Voice chat & messaging systems is a must for me to enjoy online gaming with buddies or random players I meet online. It does get a bit lonely playing by myself so it is a quality of life when game’s do have them…

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Charming Cherry.

  • Age:

     14
  • Job title:

    Grade 9 student
  • Family status:

    Only child to two married parents

About your persona:

I’m a joyful, loving, creative, cheerful, and fun teenage girl with Autism, ADHD, Tourette’s, and a peanut allergy. I’m always attending programs in school and in the community, and most of the programs I’m in involve food and drink. I have a hard time communicating my needs to program workers, teachers, friends, and other people, because I’m afraid that they won’t understand or accept me. I love wearing bracelets, because I think they’re cool, cute, colourful, and fun to wear!

Your Customer Persona's Needs

 Your social needs are:

I want to feel included in school and community activities, while getting the appropriate accommodations to ensure I’m safe and healthy. I don’t want to feel excluded, because people won’t understand what my needs are.

Your physical needs are:

I’d like to find an online or local store that sells and makes custom medical/disability ID bracelets for me to wear every single day. I want these bracelets to be affordable, colourful, stylish, and comfortable, so I don’t feel the need to take it off all the time. I’m a huge online shopper, and I love custom made bracelets, so an online shop would be great for me! A small shop that’s walking distance from my home would also be fantastic!

Your emotional needs are:

I want to know that I can confidently communicate my needs to other people. I’m always afraid to tell people who I am and what my needs are, due to fear of being excluded and ignored by others. I don’t want to feel afraid anymore. I also don’t want to feel emotionally drained from trying to find the words to tell people all the time.

Your communication needs are:

I want to communicate my needs and who I am without having to put too much effort into it. I don’t want to take the time to find the right wording to explain myself all the time. I don’t want to speak so softly that people can’t hear what I’m telling them. If I show them my ID bracelet, it’ll help them understand who I am and what I need without having to explain myself all the time.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Emily Green.

  • Age:

     35
  • Job title:

    Sustainability Consultant
  • Family status:

    Married, no children

About your persona:

I lead a busy lifestyle balancing my career and my passion for sustainability and community involvement.

I enjoy networking with like-minded individuals and supporting local businesses that share my values.

Emily is tech-savvy and relies on digital platforms for booking services, accessing information, and staying connected with her social and professional networks.

Your Customer Persona's Needs

 Your social needs are:

I am deeply committed to environmental sustainability and seek ways to integrate eco-friendly practices into every aspect of my life.

I actively participate in local environmental initiatives and support businesses that share her values of sustainability and social responsibility.

Your physical needs are:

I require reliable and eco-friendly transportation solutions for my daily commute to work, client meetings, and corporate events.

I prefer zero-emission vehicles equipped with modern amenities to ensure a comfortable and convenient travel experience while minimizing my carbon footprint.

Your emotional needs are:

I find emotional fulfillment in making sustainable choices that contribute positively to the environment.

I seek reassurance and trust in businesses that prioritize sustainability and environmental responsibility.

I value peace of mind knowing that my transportation choices align with my values and support my commitment to a healthier planet.

Your communication needs are:

I appreciate transparent and informative communication from service providers, especially regarding their environmental credentials and sustainability practices.

I prefer personalized communication that acknowledges my dedication to sustainability and provides easy access to customer support, feedback mechanisms, and updates on sustainability initiatives.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sarah Dunning.

  • Age:

     45
  • Job title:

    Admin
  • Family status:

    Married, three kids, dog , husband

About your persona:

Hi, I am Sarah Dunning. I am a proud mom of three beautiful children and married to my husband Arnold who I met in college. I care about what I feed my family and strive to give my kids the best chance in life.

Your Customer Persona's Needs

 Your social needs are:

Community, feeling welcome in a space

Your physical needs are:

Safety for my kids, help moving my purchases

Your emotional needs are:

feeling heard, seen

Your communication needs are:

clear allergy labling
how to cook different foods

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Erin.

  • Age:

     19
  • Job title:

    Full time student, part time server
  • Family status:

    Single, no kids

About your persona:

I’m a 19-year old college student in the second year of my Bachelor of Music program. I also work part-time as a server at a local restaurant. I live in an apartment with a few roommates.
I’m a classically trained singer, but in my spare time I’ve always loved writing songs. Sometimes I sing my original songs at coffeehouses and open mics, but I’ve never tried to do anything with them beyond that. I’d like to, but I don’t know where to start and I don’t know anyone who does.

Your Customer Persona's Needs

 Your social needs are:

I need a community of other songwriters and music industry professionals- Although I know musicians from my classical circles, they can’t relate to this part of my life.

Your physical needs are:

I don’t have any music production skills and I can’t make a demo that sounds how I’m envisioning it. I need help making my vision for my music a reality.

Your emotional needs are:

I need encouragement and reassurance from someone who’s done this before and knows how scary this is for me.

Your communication needs are:

I’m scared to bring anyone else into my creative process- my songs are so personal and important to me. I need someone who will listen to me and make sure my creative vision doesn’t get left behind in the production process.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is May.

  • Age:

     23
  • Job title:

    Retail worker
  • Family status:

    Still lives with parents

About your persona:

I am really into art and collecting things. I love colourful art pieces, posters for my room, trinkets and more. I love to go outside to run or hike, as it feels freeing and exhilarating.

Your Customer Persona's Needs

 Your social needs are:

I need to hang out with my friends often, either after work or on the weekends.

Your physical needs are:

I like to exercise, as I always feel a lot better afterwards. Especially if I do my workouts outside.

Your emotional needs are:

I want to do something that really connects me to my friends, as we don’t always have a lot of money to spend on food, etc.

Your communication needs are:

I like to know as much as I can before any purchase. What it will be like, when will I get it, where can I get it, how much is it, etc.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Madea.

  • Age:

     25
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is CHUM.

  • Age:

     1
  • Job title:

    Clinics
  • Family status:

About your persona:

It’s an BIG medical center with multiple healthcare providers coordinating their work

Your Customer Persona's Needs

 Your social needs are:

– Ressource to handle patient

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ella.

  • Age:

     22
  • Job title:

    College Student
  • Family status:

About your persona:

grew up in a suburban area and moved to the city for college. She is passionate about art and design. She enjoys expressing herself through her clothing and sees fashion as a form of self expression.

Your Customer Persona's Needs

 Your social needs are:

community and belonging
validation and approval
social influence
engagement and interaction

Your physical needs are:

quality
versatility
fit

Your emotional needs are:

self expression
confidence boots
identify formation
connection and belonging

Your communication needs are:

clear brand messaging
accessibility
engagement opportunities
personalization

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jade.

  • Age:

     21
  • Job title:

    Beauty influencer
  • Family status:

    single

About your persona:

works retail and creates content part time while going to school. Jade has a social life and wants to fulfil her dream of being a travel content creator

Your Customer Persona's Needs

 Your social needs are:

creates content with her lashes done

Your physical needs are:

promoting the brand

Your emotional needs are:

reposting

Your communication needs are:

sharing with her auidence

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is shelly.

  • Age:

     30
  • Job title:

    owner of salon
  • Family status:

    married

About your persona:

I’m busy, ambitious, and ready to invest. This is my 2nd opening of my salon. I need someone to manage all the marketing. I have 1 child and a husband

Your Customer Persona's Needs

 Your social needs are:

to feel connected to a bigger community

Your physical needs are:

to feel safe and comfort in my ventures

Your emotional needs are:

to be free of anxiety when conducting business marketing

Your communication needs are:

needs to be clear and consistent

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jessica Hu.

  • Age:

     24
  • Job title:

    Office worker
  • Family status:

    Single

About your persona:

I am a young woman starting my new job as an office worker in the big city. I have long hair and I care about fashion and hair accessories. On the weekends I play sports so I always need scrunchies/hair ties to tie my hair up. I also care about my community and wish to support those with special needs through the special olympics athletes program.

Your Customer Persona's Needs

 Your social needs are:

supporting the special olympics athletes

Your physical needs are:

tying my long hair out of my face

Your emotional needs are:

feeling confident and fashionable

Your communication needs are:

supporting my community through a business that advocates for them

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Joshua Sarfo-Boateng.

  • Age:

     25
  • Job title:

    car mobile manager
  • Family status:

    friend

About your persona:

Your Customer Persona's Needs

 Your social needs are:

being able to contact and book an appointment online through a booking site or social media accounts

Your physical needs are:

being able to get serviced bi weekly for male manicures

Your emotional needs are:

feeling nice and pampered when coming to get serviced. feeling top priority.

Your communication needs are:

able to communicate on how he or she would want within they’re service example for males non shine or top coat added

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rachel.

  • Age:

     18
  • Job title:

    Sales Associate
  • Family status:

    Single

About your persona:

Loves to online shop, loves social media.

Your Customer Persona's Needs

 Your social needs are:

seeking attention.

Your physical needs are:

to have all the products that the eye lays on.

Your emotional needs are:

To feel a connection with the products.

Your communication needs are:

Seeking the truth by speaking to social influencers .

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Hassan Syed.

  • Age:

     32
  • Job title:

    brain research
  • Family status:

    Married

About your persona:

i go everyday to work and having my car in good shape is a must because if my car is not good i wont be able to drive, wont be able to take my kids or wife anywhere. it is very challenging if i dont have my car then i have to either rent or get a ride from someone.

Your Customer Persona's Needs

 Your social needs are:

having to talk to people everyday
doing research
having to answer to my boss if im late

Your physical needs are:

not able to take transit because i live far from work.

Your emotional needs are:

doesn’t feel good when i have to rent or ask someone for a ride.

Your communication needs are:

definitely to be open up more. so things are more clear.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Undernourished Student.

  • Age:

     22
  • Job title:

    Retail employee
  • Family status:

    Single

About your persona:

I am an international student. My mother has always cooked for me and I don’t know how to cook. I eat pasta and canned food everyday. I am always tired and feel very low on energy. I don’t have time to go through elaborate instructions on how to cook Indian food for myself. I want to eat better, so that I can study better and work better. Eating from food delivery apps and fast food restaurants is very expensive and unhealthy. I am home sick.

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Health home cooked food. better energy. better health

Your emotional needs are:

Not feel home sick.

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ella.

  • Age:

     21
  • Job title:

    Barista and part-time transcriber
  • Family status:

    Single

About your persona:

currently in university, has a supportive family that covered some tuition costs, earned a scholarship to cover the rest. Has a job to get spending money and to build up savings. Extroverted and loves to talk about her interests

Your Customer Persona's Needs

 Your social needs are:

Needs to be able to talk to others about her interests

Your physical needs are:

needs more variation in her closet

Your emotional needs are:

likes sentimental things

Your communication needs are:

wants a way to express her interests so people that have similar interests talk to her

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John Doe.

  • Age:

     35
  • Job title:

    John is a CEO of a mid-sized e-commerce company.
  • Family status:

    John is married with two children.

About your persona:

John is a tech-savvy entrepreneur who is always looking for ways to improve his business operations and customer service. He is a forward-thinker who values innovation and efficiency. He is well-versed in the latest technology trends and is particularly interested in the potential of AI.

Your Customer Persona's Needs

 Your social needs are:

John needs to stay competitive in the e-commerce industry. He wants his business to be seen as innovative and cutting-edge. He also values collaboration and wants to foster a positive and productive work environment for his team.

Your physical needs are:

John needs AI tools that are easy to integrate into his existing business infrastructure. He wants solutions that can streamline operations, automate repetitive tasks, and optimize resource allocation.

Your emotional needs are:

John wants to feel confident that he is making the best decisions for his business. He needs AI tools that can provide reliable insights and help him make data-driven decisions. He also wants to build strong relationships with his customers and improve customer satisfaction.

Your communication needs are:

John needs clear and effective communication from his AI tools. He wants user-friendly interfaces, easy-to-understand insights, and responsive customer support

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ana.

  • Age:

     35
  • Job title:

    Fashion Business Owner
  • Family status:

    Married

About your persona:

I oversee various aspects of the business, including design, production, marketing, and sales. . I study fashion forecasts, consumer preferences, and market trends to identify themes and concepts for the collection. Once the initial concepts are finalized, I work on developing prototypes, sourcing materials, and collaborating with manufacturers to bring the designs to life. , I aspire to create designs that inspire confidence, empower individuals, and promote sustainability and social responsibility. I believe fashion has the power to make a positive impact on society by fostering self-expression, celebrating diversity, and driving positive change within the industry.

Your Customer Persona's Needs

 Your social needs are:

need networking opportunities and connections within the industry.

Your physical needs are:

need access to quality materials, reliable production facilities, and efficient supply chains to create their clothing collections.

Your emotional needs are:

seek fulfillment and creative satisfaction from bringing their designs to life and seeing their vision realized.

Your communication needs are:

need clear and transparent communication with suppliers, manufacturers, and retailers to ensure smooth operations

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Justina Grado.

  • Age:

     42
  • Job title:

    Health Care Aid
  • Family status:

    Orphan

About your persona:

Professional adult, hermit, divorced. Into fine arts, books and performing arts. Interested to develop different streams of income throughout her career.

Your Customer Persona's Needs

 Your social needs are:

Groups of like interest.
Companionship.

Your physical needs are:

Exercise specific to condition.
Guidance.

Your emotional needs are:

Companion in lieu or absence of partner.

Your communication needs are:

Guidance

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Profile 1.

  • Age:

     50
  • Job title:

    Retired
  • Family status:

    Large family

About your persona:

I am visiting Victoria. I need gifts for my children, grandchildren, in laws and memorabilia for myself. I love nice things and I have a lot of money.

Your Customer Persona's Needs

 Your social needs are:

Socially active, lots of get togethers, helping others, to be respected and admired.

Your physical needs are:

Small, light weight, easy and fast purchase.

Your emotional needs are:

To be pampered.

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Mon Bob.

  • Age:

     41
  • Job title:

    Medium Media Business Owner
  • Family status:

    Married 2 Children

About your persona:

I am the owner of a small but ambitious media company, focused on creating engaging digital content. Passionate about storytelling and innovation, I founded this company to deliver impactful media experiences to our audience. With a dedicated team, we strive to blend creativity with strategic insights to make a mark in the competitive media landscape. Our goal is to captivate and inspire our viewers while exploring new avenues for growth and collaboration.

Your Customer Persona's Needs

 Your social needs are:

Opportunities to connect with other business owners, partners, and potential clients.
Platforms and tools that facilitate collaboration and networking.

Your physical needs are:

Reliable and high-quality office equipment like computers, printers, and networking devices.
Ergonomic office furniture to ensure comfort and productivity.

Your emotional needs are:

Security and peace of mind: Trust in their technology solutions to protect sensitive business information.
Assurance that tech support and services will be reliable and prompt.
Achievement and recognition: Tools that help them achieve business goals and gain recognition from peers and the industry for their accomplishments and innovation.

Your communication needs are:

Effective internal communication: Fast and reliable communication tools for internal team collaboration (e.g., Slack, Microsoft Teams).
Clear and articulated communication channels to streamline operations.
Customer communication: Efficient customer relationship management (CRM) systems to manage interactions and tools for professional and responsive customer service (e.g., email, live chat, social media).

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lizzy.

  • Age:

     37
  • Job title:

    convenience store staff
  • Family status:

    single mom of two

About your persona:

I have been working in the downtown area for 12 years in this store. I do ok, it gets pretty busy. There is a variety of personalities that come through my door.
I love spending time with my family and going places with them. I have a few friends but not any close ones. I have a car and we rent a three-bed townhouse.

Your Customer Persona's Needs

 Your social needs are:

get out and meet people, or at least see other people around

Your physical needs are:

to not be on her feet looking after everyone. A place close by to go for a treat

Your emotional needs are:

Needs a place to get away and relax without worrying about work or the kids for a short amount of time while enjoying a nice beverage and snack.

Your communication needs are:

Needs very little, a nice quiet place. Respectful and polite people to help her receive her order.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Audrey.

  • Age:

     27
  • Job title:

    Freelance Writer
  • Family status:

    In a relationship

About your persona:

I’ve always been creative. As a freelance writer, my days are filled with juggling deadlines, brainstorming ideas, and finding the right words to bring stories to life. I thrive on creativity but I also need structure to manage my work and personal projects. The problem with most planners I’ve tried is that they’re too prescriptive. I need a tool that adapts to my flow- a place where I can organize my thoughts but also let my creativity breathe. I’m always looking for ways to document my journey-not just the tasks I need to complete, but also the small insights and burst of inspiration that come unexpectedly.

Your Customer Persona's Needs

 Your social needs are:

Connection with like-minded creatives

Your physical needs are:

comfortable, practical workspace tools.

Your emotional needs are:

creative freedom & expression.

Your communication needs are:

efficient tools for planning and collaboration.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is coworker.

  • Age:

     30
  • Job title:

    remote worker- office job
  • Family status:

    coupled

About your persona:

a person working a mid range salary job, casual and social person. looking for convenience, comfort and affordability

Your Customer Persona's Needs

 Your social needs are:

– chatting with others, interacting casually throughout my day, the opportunity to connect more when i have more time

Your physical needs are:

– comfort, ergonomic
– easy access to good food and coffee
– not need to walk much to get there

Your emotional needs are:

– feeling welcomed, feeling of belonging

Your communication needs are:

– not applicable

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Rukhsana.

  • Age:

     44
  • Job title:

    Customer service
  • Family status:

    Married

About your persona:

I am a curious person who likes to learn everything

Your Customer Persona's Needs

 Your social needs are:

I need to do good in life, feel better, achieve my goal

Your physical needs are:

I need to grow as ny business grow

Your emotional needs are:

Motivation to be better

Your communication needs are:

Need to write the pros and cons of everything

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Joe Smith.

  • Age:

     29
  • Job title:

    Advertiser
  • Family status:

    Single

About your persona:

Travels long distances often for various jobs and relies on constant contact for work. Time is money.

Your Customer Persona's Needs

 Your social needs are:

Ability to effectively communicate

Your physical needs are:

Be where he needs to be at the right time

Your emotional needs are:

Less effort & stress around travel

Your communication needs are:

Same as 1

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Lulu.

  • Age:

     45
  • Job title:

    restaurant worker
  • Family status:

    single mother living with her mother

About your persona:

Luluis a dedicated school administrator with a passion for supporting her community. At 45, she balances a busy professional life with the demands of raising two teenagers, often looking for ways to improve the lives of those around her. With a keen interest in charitable work and social justice, Maria actively seeks trustworthy organizations she can support, especially those that focus on making a long-term impact. She values transparency, integrity, and measurable results, and is most drawn to causes that offer a tangible difference to low-income families and vulnerable populations.

Your Customer Persona's Needs

 Your social needs are:

I need a supportive community that understands the challenges I face as a working professional. Access to online forums or support groups where I can connect with others in similar situations would be beneficial.

Your physical needs are:

I require convenient access to all services online, enabling me to engage with the organization and its offerings without needing to travel. This includes easy-to-navigate resources and tools for involvement.

Your emotional needs are:

I want to feel reassured that the organization is genuinely there for me and my family. Knowing that my contributions make a difference and that I have a reliable support system helps me feel more connected and valued as a supporter.

Your communication needs are:

I need clear, transparent communication about the services provided, how they can benefit me, and the impact of my contributions. Regular updates and prompt responses to inquiries are essential to ensure I feel supported.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Kim.

  • Age:

     30
  • Job title:

    registered nurse
  • Family status:

    Married

About your persona:

My name is Kim. I am 30 years old. I am a registered nurse, working at a hospital. I am married and have one daughter.

Your Customer Persona's Needs

 Your social needs are:

Love and friendship.

Your physical needs are:

Health and safety.

Your emotional needs are:

Love and caring for others.

Your communication needs are:

Getting support.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Marie.

  • Age:

     28
  • Job title:

    Nurse
  • Family status:

About your persona:

Needs support with anxiety and dealing with work stress.

Your Customer Persona's Needs

 Your social needs are:

Yes-support.

Your physical needs are:

Yes- support.

Your emotional needs are:

Yes- support.

Your communication needs are:

Yes- support.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Emily Richardson.

  • Age:

     29
  • Job title:

    Digital Marketing Specialist
  • Family status:

    Single, no children, lives with a roommate in downtown Toronto.

About your persona:

I’m a busy young professional who works in digital marketing and spends a lot of time on my career. I love to keep fit, but like many women, I’ve always struggled with stubborn fat in certain areas, especially around my thighs and abdomen. I work hard at the gym, but sometimes it’s just not enough to get the toned look I want. I’m very health-conscious, enjoy eating clean, and take time to relax with self-care routines. I also want to look my best for my upcoming vacation to Bali, so I’m looking for effective, non-invasive body sculpting treatments that can help me achieve a more toned body in a short amount of time. Convenience is important to me, as I don’t want to lose time traveling to a clinic, especially since I have such a busy schedule. I’m also interested in detox services to help with bloating and feeling sluggish, and I’d prefer services that can come to my home so I don’t have to worry about appointments.

Your Customer Persona's Needs

 Your social needs are:

I need convenient and accessible services that fit into my busy lifestyle.
I appreciate personalized, one-on-one attention, especially for body sculpting and detox treatments.
I want to feel pampered and looked after.
I want services that understand the pressures I’m under to look and feel my best, particularly for special occasions like my vacation or photoshoots.
I’d like to be able to share my experience and results with my friends or on social media, as I’m active online.

Your physical needs are:

I need help with targeted fat reduction in areas like my abdomen and thighs where exercise just doesn’t cut it.
I need treatments that will help me detoxify and feel more energized, especially since I’ve been feeling bloated lately.
I want to tone and shape my body quickly before my vacation, ideally with minimal downtime.
I want a non-invasive solution that won’t require me to take a lot of time off from work or my social life.
I need to feel rejuvenated and refreshed after my treatments, not drained or exhausted.

Your emotional needs are:

I want to feel confident in my body, both in photos and in real life, especially as I prepare for my vacation.
I feel self-conscious about certain areas of my body, and I want to feel more confident about showing off my figure.
I feel overwhelmed by the idea of complex fitness routines or diet plans, so a simpler, more immediate solution is ideal.
I need to feel assured that I’m choosing safe and effective treatments that align with my goals.
I want to feel supported through every step of the process, from consultation to results.

Your communication needs are:

I need clear, straightforward communication about how treatments work, expected results, and the time frame.
I prefer to have direct and personal communication, either through text or a quick phone call, especially for booking and follow-up after treatments.
I need someone who will listen to my needs and offer solutions that are tailored to my body and goals.
I want to know exactly what the aftercare will be and if there are any precautions or things I need to do to make the most out of my treatments.
I want to see clear before-and-after photos or testimonials from other clients who have had similar goals, so I know the treatments will work.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Mike G.

  • Age:

     45
  • Job title:

    Carpenter
  • Family status:

    Married

About your persona:

I am a 45 year old male who lives in north edmonton.

I have two children and i value their safety and wellness very much

I value honest hard working people to work on my home and property

Your Customer Persona's Needs

 Your social needs are:

Family
Communication

Your physical needs are:

Workout

Renovations

Your emotional needs are:

Love

Your communication needs are:

Open communication

Transparent conversations

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Smith.

  • Age:

     30
  • Job title:

    Office
  • Family status:

    Single

About your persona:

Office looking for help

Your Customer Persona's Needs

 Your social needs are:

Office networking giving business card

Your physical needs are:

Eating healthy

Your emotional needs are:

Co workers support

Your communication needs are:

Email customers

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Frugal Freya.

  • Age:

     30
  • Job title:

    Administrator
  • Family status:

    Married with 2 kids

About your persona:

I am a budget-conscious fragrance enthusiast who loves exploring scents. But I am struggling to find affordable options that don’t compromise on quality. I’m often overwhelmed by the high prices of full-sized perfumes and I’m worried about spending money on fragrances that don’t suit me.

I’m looking for fragrances in sample sizes to enjoy a variety of brands and their varieties before committing to a full purchase. However, the current options do not have the range of perfumes I’m looking for and price is still very high.

Your Customer Persona's Needs

 Your social needs are:

Find a way to explore more scents and find my signature fragrance through sampling.

Having access to a diverse range of scents that fit within my budget.

Your physical needs are:

Building a personalized fragrance collection without overspending.

Your emotional needs are:

Feeling confident and satisfied with each fragrance choice I make.

Your communication needs are:

Finding a signature scent that makes me stand out from the crowd.

Finding a scent that would make people feel like a person in charge, but comfortable to talk to.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Luna the Cat Lover.

  • Age:

     25
  • Job title:

    Graphic Designer
  • Family status:

    Single with two black cats at home

About your persona:

Luna values self-care, enjoys quiet, calming environments, and likes spending time with cats. Luna’s hobbies include art, photography, reading, attending local events, and volunteering at animal shelters.

Your Customer Persona's Needs

 Your social needs are:

Connecting with cats and like-minded individuals in a welcoming space.

Your physical needs are:

A clean, comfortable seating area where Luna can observe the cats and sketch them.

Your emotional needs are:

Luna likes a cozy and positive environment where she can relax and escape the stress of work.

Your communication needs are:

Luna is a visual learner, so when it comes to instructions or rules she prefers imagery to help keep her on track.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Almas.

  • Age:

     18
  • Job title:

    Student
  • Family status:

    Daughter

About your persona:

An international student who has lots of stories about homesickness and overcoming it and her journey through high school until now.

Your Customer Persona's Needs

 Your social needs are:

Friendship and a safety net.

Your physical needs are:

A space clear from danger.

Your emotional needs are:

Someone who is able to hear her thoughts.

Your communication needs are:

And accessible platform for communication.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is John.

  • Age:

     35
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jenny.

  • Age:

     28
  • Job title:

    Barista
  • Family status:

    Single

About your persona:

POC queer femme, nonbinary she/they, loves to wear queer pins to work

Your Customer Persona's Needs

 Your social needs are:

Show pronouns explicitly at work

Your physical needs are:

Your emotional needs are:

Affirm self through confident expression

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sophie.

  • Age:

     32
  • Job title:

    Marketing Manager
  • Family status:

    Married with a new born

About your persona:

I am a working professional, wife, and new mom. I just bought my first home with my husband and I can’t wait to decorate it. I am looking for unique pieces for my baby’s nursery as well as my office. Additionally, a lot of my friends and colleagues are getting married or having kids, so I have a lot of celebrations to go to regularly.

I visit art fairs and craft markets with my friends. I also shop on Etsy for handemade local art. I enjoy travelling and looking for pieces that reflect my travels.

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

quality paper

Your emotional needs are:

customizable

Your communication needs are:

lots of photos and reviews

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Tammy.

  • Age:

     35
  • Job title:

    Homemaker
  • Family status:

    Married with children

About your persona:

Has 3 children, has been married for 10 years and my husband works out of town

Your Customer Persona's Needs

 Your social needs are:

-Connection + Interaction
-Kid friendly atmosphere
-Access to assistance + guidance

Your physical needs are:

-products that help maintain her well-being
-Comfort
-Good performance items with a good value

Your emotional needs are:

-confidence (flashy items that represent their identity)
-Motivation
-Belonging within the community

Your communication needs are:

-Easy access to customer support/questions
-User friendly experience
-Easy to find the info about products, the reviews, etc

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Ayana.

  • Age:

     20
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Yasmin.

  • Age:

     25
  • Job title:

    Nurse
  • Family status:

    Single/ living with parents

About your persona:

My name is Yasmine, I’m currently working as a nurse and live with my parents. I’m planning my bridal shower and looking for catering companies with elegant packages for both food and event setup.

Your Customer Persona's Needs

 Your social needs are:

Halal food from a trusted cook

Your physical needs are:

Has to be in Toronto and setups both food and props

Your emotional needs are:

Be understanding and accommodating

Your communication needs are:

Be muslim and have a seamless booking process

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Sarah Mitchell.

  • Age:

     34
  • Job title:

    Real Estate Agent at a mid-sized brokerage in Edmonton, Alberta
  • Family status:

    Married with one child

About your persona:

Sarah is a motivated and tech-savvy real estate agent who has been in the industry for six years. She specializes in residential properties and works in a competitive market where standing out is essential. She actively markets her listings on Instagram, TikTok, and YouTube, using social media to attract buyers and sellers. Sarah understands that high-quality visuals help her sell properties faster, but she struggles to find a reliable, fast, and affordable video and photography service.

She is always looking for innovative ways to enhance her brand and close deals quickly, but she is often too busy managing clients and property showings to handle marketing herself.

Your Customer Persona's Needs

 Your social needs are:

Sarah wants to build a strong personal brand and attract more clients by using high-quality real estate media on social media.

Your physical needs are:

She requires professional photography and videography with a fast turnaround and an easy booking system.

Your emotional needs are:

She wants confidence in her marketing materials, peace of mind by outsourcing media production, and a stronger sense of professionalism.

Your communication needs are:

She needs a clear and simple service request process, easy feedback options, and regular updates from media professionals.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is john doe.

  • Age:

     38
  • Job title:

    unemployed( former labourer)
  • Family status:

    none (estranged)

About your persona:

I’m currently living on the streets, and it’s hard to know where to turn for help. I’ve been to a few shelters, but getting information about where to go next is confusing, and the wait times are long. I don’t have a smartphone, and I don’t always feel safe or welcome when asking for help. I want to rebuild my life, but I just don’t know how to get started. I wish there were a way to easily find food, shelter, and medical help without needing to ask people and feel embarrassed.

Your Customer Persona's Needs

 Your social needs are:

I need to feel connected to a supportive community that doesn’t judge me.
A way to find social services easily, without feeling like I’m bothering anyone.

Your physical needs are:

I need tools that can help me find safe places—shelters and food—that work without needing an internet connection or expensive phone data.
I need something that won’t break down after being used outside in different weather conditions.

Your emotional needs are:

I need to feel autonomous when accessing services, without depending on others to explain things to me.
I need to feel valued when I’m seeking help, not like I’m a problem to be solved.

Your communication needs are:

I need an easy way to find out where services are without needing to ask strangers or rely on word-of-mouth.
I need to be able to get in touch with service providers in real-time if I need help, especially during emergencies.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Maya.

  • Age:

     24
  • Job title:

    Sales Development
  • Family status:

    Single

About your persona:

Maya is a 24-year-old sales executive working long hours at a fast-paced job in a competitive industry. She’s been under a lot of stress due to work targets and managing client relationships. Recently, she’s noticed irregular cycles and unexplained weight gain despite maintaining a relatively active lifestyle. Her energy levels are low, and she feels frustrated by the lack of control over her health. She has also noticed that when she sees her doctor, she often draws a blank when asked about her symptoms, making it harder to effectively communicate her concerns.

Your Customer Persona's Needs

 Your social needs are:

Maya feels a strong need to connect with others who understand what she’s going through. She often seeks validation and support from online communities or social groups that focus on women’s health or fitness. She wants to engage in conversations about health where she can share her struggles and feel understood, rather than isolated or misunderstood. She may feel more confident managing her health if she has a social network to exchange tips and experiences with.

Your physical needs are:

Maya needs a way to track her irregular cycles and weight fluctuations accurately. She also needs tools that can help her manage stress and identify factors contributing to her symptoms, like sleep or diet. Her current method of tracking is unreliable and inconsistent, and she wishes for a more streamlined, easy-to-use solution to monitor her health patterns.

Your emotional needs are:

Maya struggles with articulating her symptoms during doctor visits, often forgetting specific details when under pressure. She needs an app or tool that helps her document and organize her symptoms, making it easier for her to communicate them clearly to her doctor. This would help ensure she doesn’t leave appointments feeling like she hasn’t fully addressed her concerns, and she can receive more personalized treatment.

Your communication needs are:

She feels overwhelmed and anxious about her health, especially since she doesn’t fully understand why her body is behaving this way. She needs reassurance and emotional support, either through personalized insights or support from healthcare professionals. She also feels frustrated that despite trying to manage her lifestyle, the changes in her body seem beyond her control, leading to feelings of helplessness.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Leah.

  • Age:

     28
  • Job title:

    nurse
  • Family status:

    married

About your persona:

Has 3 kids who all play hockey and the daughter rides horses in the summer. Not super experienced in sports but wants the best for their kids.

Your Customer Persona's Needs

 Your social needs are:

to have the same items as those who know the sports

Your physical needs are:

access to computer to learn

Your emotional needs are:

encouragement to keep at it and keep learning

Your communication needs are:

someone on the team to encourgae the family to keep going

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Angus McGee.

  • Age:

     29
  • Job title:

    Programmer
  • Family status:

    Single

About your persona:

I work a full-time job, but have transitioned to working from home after the pandemic. I have a small dog for company, and don’t travel much as a result. I play video games in my spare time, and occasionally go out to the bar. I moved to this area for work, so don’t have a lot of family nearby.

Your Customer Persona's Needs

 Your social needs are:

I spend a lot of time by myself at home with my dog, but sometimes want friends to come over and play games with me. I want to be thought of as a fun host.

Your physical needs are:

I prioritize comfort since I’m at home a lot. My floor is hardwood but I find it cold so I use a lot of floor coverings, and they help my dog have traction. I do aquafit twice a week and bike around if i need to get places.

Your emotional needs are:

I need to feel like I’m doing the right thing. I’d rather be working for a company doing something meaningful.

Your communication needs are:

I rely on discord chat for most of my communication, but I do enjoy occasional phone calls with a few friends. I dislike social media and texting.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Jade wilkins.

  • Age:

     21
  • Job title:

    Nurse
  • Family status:

    A single mom with 2 kids

About your persona:

Works long hours, has a tight schedule, needs a low-maintenance protective hairstyle that lasts and wants it to still look good, has no time to drive to the hair salon.

Your Customer Persona's Needs

 Your social needs are:

works at a professional setting where appearance matters and is active on social media with a desire to follow hair trends

Your physical needs are:

would like to have her hair done relaxed in her own home to rest and avoid driving.

Your emotional needs are:

wants to feel confident and also implement self care into her busy life

Your communication needs are:

prefers an easy booking system through DMs and wants professionalism and good customer service

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is alyssa wright.

  • Age:

     19
  • Job title:

    seeking work
  • Family status:

    lives with a single mother who works multiple jobs

About your persona:

Alyssa is and 19 year old seeking work in winnipeg .MB. she lives with her single mom who works multiple jobs and has 6 other siblings. alyssa is resilient and determined but often feels anxious and withdrawn due to her challenging circumstances. she dropped out of school but working on finding ways she can get back into adult school so she can get into a work field she actually will enjoy.

Your Customer Persona's Needs

 Your social needs are:

alyssa needs a supportive and understanding environment where she can focus on getting back into school as she dropped out but want to go back so she can get a good job, she values teamwork and want to feel like she part of a community that appreciates her efforts.

Your physical needs are:

Alyssa needs a part time job that is conveniently located preferably close to her home and school. she requires a safe and comfortable workplace with basic amenities to accommodates her school schedules.

Your emotional needs are:

alyssa need to feel support people to help and welling to give feedback on idea she has to booster her confidence and get her motivations to get to her goals she wants to reach.

Your communication needs are:

alyssa needs clear and consistent communication for her teams. she prefers direct and straightforward instructions

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Becca.

  • Age:

     25
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Alex.

  • Age:

     34
  • Job title:

    Streamer
  • Family status:

    Married with kids

About your persona:

I’m a video game streamer with modest success. While I have my favourite game niches, I like branching out or trying games that I don’t often play. Of course, sometimes I just like to play on my own time with my partner or kid. It’s a great way to bond,, especially since I’m more of an introvert. I’ve also tried my hand at developing games and other media, so I can also give analysis and commentary on the industry when I stream.

Your Customer Persona's Needs

 Your social needs are:

Games are how I bond with people! I love discussing the art, story, and development. If I love the game itself, I’ll join fandom circles so I can talk with other fans.

Your physical needs are:

Streaming is my full-time job, so I need interesting short or long-form games to keep my audience and help pay the bills.

Your emotional needs are:

As a kid, real life could be overstimulating and books, comics, and video games helped me socialize and talk with others. Sometimes they helped me on a bad day or when I felt alone. It inspired me to become a streamer because I can do what I enjoy

Your communication needs are:

I need to know information about the games I find, such as the game’s rating, genre, and if it’s narrative driven, since me and my audience like a good story as we play.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Young Jack.

  • Age:

     18
  • Job title:

    Student
  • Family status:

    Single

About your persona:

My name is Jack – I’m 18 and I’m from Shanghai. I’m currently enrolled at the university of Alberta and will begin school in 4 months. I have never been to Canada before. I’m excited but a bit nervous about the process of settling in at a new country. I don’t really know anyone in Alberta. This makes it difficult for finding rent. I’m not sure where to search and don’t have anyone to verify places for me.

Your Customer Persona's Needs

 Your social needs are:

I need to feel supported as I search for rental options in Alberta. I know nothing about finding rent in Canada.

Your physical needs are:

Your emotional needs are:

I’m worried of losing my money. I see many ads online. Some of them ask for deposits but I don’t feel secure about these places. What if they don’t even exist?

Your communication needs are:

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Felicia.

  • Age:

     19
  • Job title:

    Daycare worker
  • Family status:

    //

About your persona:

She is outgoing loves to talk always open to try new things with her hair and asks me if I can do what she wants.

Your Customer Persona's Needs

 Your social needs are:

Being able to talk

Your physical needs are:

Not being to hot or cold

Your emotional needs are:

Making sure your energy is good so I can feel comfortable

Your communication needs are:

Speaking up when she doesn’t like something

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Carlos Martínez.

  • Age:

     37
  • Job title:

    Small Business Owner (Local Coffee Shop)
  • Family status:

    Married with two children

About your persona:

I run a cozy coffee shop in downtown Toronto. I’m passionate about providing high-quality coffee and a warm atmosphere for my customers. However, running a business means I wear many hats managing staff, inventory, and finances leaving little time to focus on marketing. I know a strong online presence is important, but I often feel overwhelmed by the complexity of digital marketing tools.

Your Customer Persona's Needs

 Your social needs are:

I want to connect with other local business owners to share ideas and marketing tips.

I need to feel part of a supportive community that understands the challenges I face.

Your physical needs are:

I need easy-to-use marketing tools that fit into my busy schedule.

I want professional support to manage my online ads and social media content.

Your emotional needs are:

I want to feel confident that my marketing efforts are driving real results.

I need reassurance that I’m not wasting time or money on ineffective strategies.

Your communication needs are:

I want clear, regular updates from any marketing service I work with.

I need guidance in crafting authentic messages that reflect my brand’s personality.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is sophia willams.

  • Age:

     28
  • Job title:

    Marketing Manager
  • Family status:

    Single, no children, lives alone in an apartment.

About your persona:

Sophia is a busy, professional woman who values looking and feeling her best. She is very active on social media, often looking for new trends in beauty and fashion. Sophia is passionate about self-care and enjoys spending time pampering herself, including regularly getting her hair styled and trying new hair accessories. She’s tech-savvy and prefers shopping online. She’s always on the go but still wants to maintain put together look.

Your Customer Persona's Needs

 Your social needs are:

Sophia loves to stay connected with friends and colleagues, often meeting up for social events or casual brunches. She enjoys sharing her beauty finds on Instagram and looks for recommendations from influencers and her social circles.

Your physical needs are:

Sophia needs high-quality, low-maintenance hair products that keep her hair looking stylish and healthy. With her busy lifestyle, she seeks glueless wigs or extensions that are easy to install and maintain without damaging her natural hair.

Your emotional needs are:

She wants to feel confident in both her professional and personal life. Having a NICE appearance boosts her self-esteem, and she values convenience in beauty products to minimize stress. She appreciates the luxury feel and aesthetic of premium hair products.

Your communication needs are:

Sophia prefers communication through email and social media, especially Instagram. She likes brands that engage with her online and keep her updated on new products or sales through email newsletters. She responds well to visually appealing ads and content that showcase the quality and versatility of hair products.

Build Your Persona

You created your own customer persona for your business and used first person (“I” and “me”) as if the persona were saying them. Here is your customer persona details and their needs.

About Your Customer Persona

Your Persona name is Salman.

  • Age:

     25
  • Job title:

  • Family status:

About your persona:

Your Customer Persona's Needs

 Your social needs are:

Your physical needs are:

Your emotional needs are:

Your communication needs are:

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